Nick Casanova – the Director of Programming, Planning, and Scheduling at NBC Sports – was tasked to track the social performance of his company’s annual event despite little experience; using Keyhole, Nick found success across multiple KPIs NBC Sports is part of NBCUniversal, a household name in the world of entertainment, broadcasting and production marketing. … Read more
Christmas for most is presents and jingles, but for Social Media Marketers, it’s a season of frenzy. Social Media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.
Using hashtags effectively goes beyond casually plugging them into your tweets and posts. On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. Learning how to leverage tagged topics should be a priority for marketers. Here are five hashtag … Read more
Instagram influencers get paid to channel their creativity and post beautiful photos. Not to mention the free goodies and extra perks that come with holding an influential status on social media. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a … Read more
BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. “When people come to Napa, the first thing that they think of is great wine. What goes along with great wine is great food, and what pairs perfectly … Read more
As marketers, we all want to prove the value of our marketing efforts, especially on social media. But how do you do that? Nothing beats a concrete, data-driven, simple, and easy-to-understand social media report. Tracking your social media metrics gives you a complete picture of how all your accounts are performing and you can finally … Read more
In this guide, we’ll be exploring 27 actionable hashtag analytics strategies. We’ll also document case studies to show how businesses flourish by implementing these strategies. By following the actionable strategies in this guide, you’ll learn how to make use of proper hashtags, hashtag analytics, and hashtag tracking tools. Before we get into the strategies, let’s … Read more
When many marketers and community managers think of social listening, manually scouring through sets of posts, tweets and messages comes to mind. But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and competitors. Adding hashtags to your … Read more
Social media has changed the dynamics of marketing, reshaped the way people consume information and revolutionized the way brands and organizations communicate with their audience. In a world where information is available in real time and content is accessible on-demand, broadcast and media companies have to keep pace with changing audience expectations. Below, we will … Read more
With so many social media analytics tools that focus on different stats, it’s hard to figure out which metrics matter. Some of the most important ones are often ignored in favour of “vanity metrics” – numbers that don’t help guide your marketing decisions, but are easy to track. To make strides in your social approach, … Read more