120 Social Media Post And Content Ideas

As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.

Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.

Read more120 Social Media Post And Content Ideas

How Are Impressions Calculated? [With A Tool Recommendation]

Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. What are impressions? Impressions are the total number of exposures to your content. This can include the same person seeing your content multiple times. Impressions are tracked on many different platforms. For example, how many times people … Read more

How NBC Sports Made American Century Golf Championship A Success

Nick Casanova – the Director of Programming, Planning, and Scheduling at NBC Sports – was tasked to track the social performance of his company’s annual event despite little experience; using Keyhole, Nick found success across multiple KPIs NBC Sports is part of NBCUniversal, a household name in the world of entertainment, broadcasting and production marketing. … Read more

5 Valuable Hashtag Marketing Strategies Proven To Engage Audiences

Using hashtags effectively goes beyond casually plugging them into your tweets and posts. On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. Learning how to leverage tagged topics should be a priority for marketers. Here are five hashtag … Read more

Keyhole Social Media AnalBottleRock

How BottleRock Music Festival Amps Up Influencer Engagement With Keyhole

BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. “When people come to Napa, the first thing that they think of is great wine. What goes along with great wine is great food, and what pairs perfectly … Read more

Analytics Reporting For Marketers: Building Custom Reports

As marketers, we all want to prove the value of our marketing efforts, especially on social media. But how do you do that? Nothing beats a concrete, data-driven, simple, and easy-to-understand social media report. Tracking your social media metrics gives you a complete picture of how all your accounts are performing and you can finally … Read more

Hashtag Analytics: 27 Actionable Strategies To Grow Your Business

In this guide, we’ll be exploring 27 actionable hashtag analytics strategies. We’ll also document case studies to show how businesses flourish by implementing these strategies.  By following the actionable strategies in this guide, you’ll learn how to make use of proper hashtags, hashtag analytics, and hashtag tracking tools. Before we get into the strategies, let’s … Read more

Broadcast And Media Companies: Improving Performance With Social Media Analytics

Social media has changed the dynamics of marketing, reshaped the way people consume information and revolutionized the way brands and organizations communicate with their audience. In a world where information is available in real time and content is accessible on-demand, broadcast and media companies have to keep pace with changing audience expectations. Below, we will … Read more

5 Under Analyzed Social Media Metrics That Matter [+ Tools To Measure Them!]

With so many social media analytics tools that focus on different stats, it’s hard to figure out which metrics matter. Some of the most important ones are often ignored in favour of “vanity metrics” – numbers that don’t help guide your marketing decisions, but are easy to track. To make strides in your social approach, … Read more

Social Media For Nonprofits: Proving Your ROI And Impact Through Social Media Analytics

Social media has radically changed the way people discover, consume, and share information about issues that matter to them.  For nonprofits, that’s more than a good thing.  Now your work, your impact, and your stories can get the recognition and attention they deserve. Social media for nonprofits gives you the chance to tell your brand … Read more