Top 8 Talkwalker Alternatives

There’s no doubt that Talkwalker is a powerful social media listening tool.

But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets.

Don’t worry though. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the reporting tools you need—with even better ROI for your business.

Here are the top 8 alternatives to Talkwalker:

Without further ado… let’s take a look at each tool & what are the features they’re offering:

1. Keyhole

Keyhole is a powerful Talkwalker alternative available at a fraction of the cost.

Keyhole’s hashtag analytics and social media monitoring tools allow you to keep a finger on the pulse of your brand and your industry as a whole.

With Keyhole, you can measure the impact of your social media campaigns, hashtags, and influencers. You can also track your competitors and any content that’s trending for your targeted hashtags and keywords.

Keyhole’s social media reports are easy to use, visually appealing, and easily shareable with your clients.

keyhole dashboard - new branding

Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Pricing: Keyhole offers a free trial and custom pricing plans.

2. Sprout Social

While a little pricier than Keyhole, Sprout Social is another affordable alternative to Talkwalker.

Set up the Smart Inbox to bring mentions, messages, and tags from all social media channels into one central hub. Instead of switching between networks to track notifications, you can prioritize interactions by filtering and tagging options. 

You can also set up Sprout keyword searches to track the most important conversations around your brand and product mentions. They also have a Sprout “Trend Report” on Twitter performance to know where your efforts are working. The report has a breakdown of the most widely used hashtags, trending topics, and popular public figures in your industry. 

Sprout Social offers rich social analytics, engagement tracking, listening capabilities, and publishing tools.

sprout social

Sprout Social’s collaboration and automation capabilities are a nice bonus, too.

Pricing: Sprout Social offers a 30-day trial and 3 pricing tiers. Their plans range from $99-249 per user.

3. Brand24

Brand24 is another lightweight Talkwalker alternative.

Their platform offers a live feed of your mentions to track your conversations. They also have a discussion volume chart to track unexpected spikes in brand mentions and publicity.

brand24

They also provide mention analytics, influence score, sentiment analysis, and a variety of alert options.

Pricing: Brand24 offers a 14-day trial and 3 pricing tiers. Their Personal plan starts at $49/month and their highest-tiered plan is $199/month.

4. Mention

Mention’s social media listening and publishing platform is the final Talkwalker alternative on our list.

Mention offers a feed of your brand mentions, analytics of industry audiences, and reports that allow you to measure the impact of your marketing efforts.

mention

They also offer an interface for social media publishing and scheduling on every platform, including helpful preview tools to verify a post’s layout.

Pricing: Mention offers 4 pricing tiers, including a free plan for one user. Their individual plans start around $25/month and their enterprise plans start at $450/month.

5. Meltwater

The Talkwalker alternative Meltwater is like a Swiss-Army knife of social media monitoring tools.

The key Meltwater features include unlimited keyword search capability, sentiment analysis, gathering competitor intelligence, influencer management, and crisis management over an easy-to-use interface. 

The key Meltwater features include unlimited keyword search capability, sentiment analysis, gathering competitor intelligence, influencer management, and crisis management over an easy-to-use interface. 

meltwater

Be it a small in-house team or an agency collaborating with clients; the all-in-one workflow capability facilitates collaboration by keeping everyone informed and on track. 

Pricing: Customized pricing. 

6. Falcon.io

The marketing platform Falcon.io is a Talkwalker alternative used by social media marketers for social media listening, customer engagement, and audience management.

By collecting data across 100 million online sources, Falcon.io’s social media listening features include managing your social channels, monitoring mentions across social media, forums, and review sites, detecting spikes and drops in your data, sentiment analysis and benchmarking performance.

falcon

This unified social media and customer experience platform is used by medium to enterprise companies to listen, publish, advertise, engage and measure social media activity. 

Pricing: They have two pricing plans. For small businesses, $108 is billed per seat per month and the pricing is customized for enterprises.

7. Zoho Social

Zoho Social allows you to manage multiple social media channels, collaborate with your team, schedule posts and monitor keywords from a single dashboard. 

With this social media monitoring software, you can get a real-time stream of updates from your audience across all social media platforms you manage through Zoho Social. 

zoho social

Also, listening to numerous posts about your brand can get overwhelming. That’s where you can build your social media listening dashboard to track and manage conversations. 

They have a dedicated message inbox where you can manage all direct messages from your audience on Twitter and Facebook in a chat-style interface. Lastly, you can also manage a contact directory to discover what your followers and people you follow are saying on social media about your brand. 

Pricing: Along with a free trial, Zoho Social has four plans you can choose from, ranging from $8.33 to $150 per month.

8. NUVI

NUVI is a Talkwalker alternative that gathers real-time social intelligence built on a proprietary language engine.  

Like all social media management tools, you can use NUVI to publish and schedule posts, analyze your social media activities and monitor the performance of your marketing campaigns. 

NUVI

NUVI leads the pack because it gathers all your social media data in real-time and displays it as visualizations that help you make decisions quickly. Lastly, NUVI helps you understand your customers, competitors, and industry better with highly accurate data.

Pricing – Custom pricing. 


Looking to accurately track your social media campaigns? Prove their impact and ROI? Produce beautiful marketing reports?

Start your free Keyhole trial today or book a demo with the Keyhole expert.

4 Tips to Find Micro Influencers on Instagram [to Boost Sales]

Updated on December, 2020.

Influencers have the power to win the hearts – and pockets – of consumers.

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services.

While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, there are micro influencers on whom these brands can rely.

Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000. Read more about Influencer Tiers.

These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost.

The social media platform where you can see amazing examples of micro influencer partnerships. This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns.

In this post, we’ll show you how to find micro influencers on Instagram. Also, we’ll demonstrate how you can use micro influencers to boost sales.

Jump Links:

Micro Influencers Should be Relevant to Your Niche

Have Specific Goals for Your Campaign

Showcase Your Product Experience with Micro Influencers

Give Influencers the Freedom to be Creative

Finding Instagram Influencers
Turn to Your Audience
Use Hashtags

Micro Influencers Should be Relevant to Your Niche

Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or boosting sales. To be able to achieve any of these goals, however, you must promote your content to a relevant audience.

This means that you must work with micro influencers who are relevant to your niche and have a significant following that is interested in that niche.

Ideally, you should find an influencer who is considered an expert in a subject that is relevant to your niche.

If you fail to do this, you won’t be able to reach your target audience and there will be no point in using influencers to promote your brand.

For example, in 2014, the world was confused when soccer-star Cristiano Ronaldo appeared in a Japanese facial fitness commercial. The commercial was a sensation, but none of that attention was focused at the product but rather at the awkwardness of this commercial.

Use social media monitoring tools to find influencers within your niche. These tools will allow you to listen to conversations and trends around your niche, and will help you identify the most influential voices around these topics.

For instance, Keyhole’s Influencer Tracking & Analytics feature, will not only help you surface influencers in your niche but also vet these accounts. This way you’ll be able to peek into the audiences and spot if an influencer has fake followers, or if their audience is truly engaged/influenced.

Influencer Marketing in 2021 - surface influencers

Wondering who are the top influencers for your brand?

Start a free trial with Keyhole and find out today!

Have Specific Goals for Your Campaign

As mentioned, micro influencer marketing can be used for a variety of goals. However, the tactics to achieve and measure these goals are different.

So it’s important to have your goals as the starting point of your campaign. This will determine how you picking an influencer to developing the campaign creatives.

If your goal is to drive engagement, then, that should be the deciding factor in choosing micro-influencers. Find influencers with a high engagement rate and use content that inspires engagement.

To promote engagement with your audiences, you can create a giveaway in partnership with the Instagram influencer of your choice. The influencer can give clear instructions of the rules, which can involve liking posts, tagging friends, or following your account(s).

If your goal is to create brand awareness because perhaps you’re working with a new product, then your focus should be on reach. The micro-influencers that you work with, in this case, should have impression rates.

Your campaign strategy should support your goal of amplifying reach. For example, contests, where your micro-influencer partners ask their audiences to share posts tagging your brand, would help grow reach.

Instagram Micro Influencers: Contests

If your goal is to drive sales, then design your campaign with the main goal of facilitating the purchase process. Also, make it easy to track the impact that your micro-influencer partner had on your sales. You can do this by providing a promo code for each Instagram influencer.

Also, if your budget allows, work with multiple micro-influencers within your niche. This will ensure higher reach within your target market and increase the chances of your customer base seeing your products multiple times.

Managing multiple influencers can be a real pain. However, if you use a tool like Keyhole you can monitor all of your influencers to gain instant access to performance insights and make sharing screenshots a thing of the past.

Keyhole will do one better and automate reports for each of your influencers with detailed performance and optimization metrics to determine your ROI.

Use Keyhole Influencer management to aggregate, compare and analyze your influencers’ impact on a single dashboard to get a bird’s eye view of your influencer strategy at play.

Track influencer metrics & measure campaign performance easily

Showcase Your Product Experience with Micro Influencers

When consumers see a compelling product content, they become interested in trying that product.

In order to increase the impact on your audience through micro influencers on Instagram, showcase their experiences while using your products. After all, Instagram is all about inspiring experiences.

This can compel followers to buy the product or service to enjoy the same experience themselves.

For example, you can have your Instagram influencer partner use it and share their reviews about it with the audience. Or perhaps, they can make a video of your product, share stories or simply post a picture with an inviting caption.

The goal here is to demonstrate how your product is enhancing an influencer’s experience. Since the influencer has its audience’s trust, it will create a compelling argument to try your products.

In a similar fashion, the micro influencer should show their audience how your services enhance his/her experience.

Instagram micro influencer campaign: showcase your product experience

Give Influencers the Freedom to be Creative

This is perhaps the most important thing to remember when working with micro influencers on Instagram.

The reason why micro influencers have managed to grow their audience is that their audience trusts them and they know what content attracts the audience.

They know their followers, so they know the type of content that will appeal to and engage their audience.

Instagram Micro Influencer Campaigns: Creativity

Let them give honest reviews about your product and allow them to promote your brand in their own way. There is nothing more powerful in influencer marketing having an influencer that can promote your product authentically.

If you tightly control the content that an Instagram influencer shares about your product or services, there is a risk of the audience losing their trust in the influencer due to inauthenticity.

If that happens, you won’t be able to successfully promote your brand.

So instead of controlling the influencer’s creative process, get more control of the performance process. In essence, let influencers do their thing but have a clear measurement of their performance – what is working and what isn’t.

Using influencer tracking and analytics, you can have full transparency on your influencers’ performance metrics and help them get more engagement.

Now that you know how to use micro-influencers, will you promote your brand through influencer marketing?

If so, there’s a missing piece of the puzzle.

We still haven’t discussed how to actually find influencers.

Finding Instagram Influencers

Turn to Your Audience

When searching for Instagram micro influencers, you should start with your current fan base since you know that a connection already exists.

Knowing that your followers already interested in your content, you should examine their interests. For instance, look at the pictures they post, the people they follow, etc.

Then, you should analyze similarities among your fan base.

Do they all follow the same influencer or brand? Does your analysis indicate that many of the Instagram pages you’ve looked at have common content themes?

By finding these common interests, you’ll be able to create a target lookalike audience to draw connections with others like them.

If any of your followers themselves has a large following, it is an added bonus for you.

Reach out to them and recommend an exchange of service or product for a review or Instagram post.

It’ll be easier to convince them as they are already familiar with your brand.

Use Hashtags

The best method to find the right influencer is to simply search for the correct hashtag or keyword that’s relevant to the product you’re trying to promote.

For example, if you want to promote a fashion product, you can run a hashtag search for queries like #ootd or #instafashion.

You can then determine how popular an influencer is by looking at how much engagement their posts are getting or their follower count.

Are they getting likes and comments on their posts, and if so, how consistently are they posting?

It is common to find influencers who have purchased their followers and likes, and barely get any authentic engagement on their posts. Avoid partnering with these types of influencers!

Tools like Keyhole offer hashtag tracking and keyword tracking. This can help you find influencers who already have published posts with your search terms.

If the content they are posting is relevant to your niche, you can reach out to them to market your products or services.

In addition, you can track all posts that contain your hashtags in real time.

This way you can analyze the engagement levels of the audience in your niche with influencers on Instagram. Then, you can determine the impact of influencers on their audience through engagement rate insights.

The hashtag you choose to search should be somewhat specific to reveal satisfactory results. For example, if you wish to search for Persian cats, a hashtag search around #Persiancats would yield much better results than just #cat alone.

Alex of VM Interactive says that the more specific your hashtag is, the more actionable results you’ll get. Moreover, with the help of an Instagram hashtag analytics tool, you can simplify your research.

You don’t need to stop at hashtags with Instagram anymore. You can now use specific keywords relevant to your niche to pinpoint conversations related to your business and target audience.


Keyhole is an end-to-end social media solution that empowers marketers to make data-driven decisions that impact their organizations. Keyhole supports marketing strategy with enterprise-grade social listening, influencer marketing analytics, and campaign tracking. Helping marketers work smarter, not harder, Keyhole saves marketers 5+ hours a week with simplified social publishing and automated reporting.

Start your free trial today and get the metrics you need.

The Top 15 Hashtag Analytics Tools in 2021

Top 15 Hashtag Analytics Tools [2021]

Top Hashtag Analytics Tools for 2021 – Updated in December 2020

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process.

It involves consistently monitoring and evaluating your audience’s needs and preferences. Then, adjusting your efforts according to the gained insights.

Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Imagine if you didn’t know what a needle looks like.

Sounds challenging, doesn’t it?

Well, this process is made extremely easy with the hashtag analytics right tools.

Luckily for you, there are a bunch of tools on the market created to make things a whole lot easier for you.

We will talk about the tools that can make your social media efforts more effective a bit later in this article.

First, let’s cover the very reason these tools exist in the first place:


Jump Links to the 15 Hashtag Analytics Tools:

1. Keyhole
2. Hashtagify
3. Agorapulse
4. Brand24
5. Union Metrics
6. TweetBinder
7. RiteTag
8. Sprout Social
9. Display Purposes
10. Twubs
11. Socialert
12. Mention
13. BrandMentions
14. Pixlee
15. Talkwalker


Hashtags and Their Significance

You’ve heard about hashtags, right? Of course, you have.

In fact, we bet that you’ve not only heard about them, but you use them quite often as well. They have literally changed the way we talk in the past decade.

But, whether you use them or not is not even our question: in this post, we will not talk about the “if” – we will talk about the “how.”

To learn more about the uses of hashtag analytics. Visit our Hashtag Analytics page.

By now, you might wonder what can be so complicated about #HowToUseHashtags that we have decided to dedicate a whole article to the topic.

Believe us, you are in for a surprise.

Hashtags Analytics and Social Media Marketing

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition.

They also empower social media users to efficiently structure data, filter out all the irrelevant information and get exposed only to the content they are interested in. So, companies can make sure that they are reaching their target audience, and not wasting their efforts.

Apart from helping you get discovered, dedicated hashtags can also give you a real-time overview of the user-generated content as it is shared on social media, and conversations pertaining to your brand and products.

Using hashtags is a win-win situation for both brands and audience because it helps audiences find your content when they are looking for it, and they help you find user-generated content that pertains to your brand.

Start with generating the right hashtags, and then start to track your efforts.

The problem is that not all companies and social media users fully leverage the power of hashtags. This puts them in an unfavourable position since they are not taking advantage of the opportunity to optimize their campaigns to get better results.

However, it is important to note that these companies do not track their marketing efforts not because they do not want to. Rather, they don’y track because they are either not aware that they can, or they do not know how to do it.

If your case is similar to the ones we mentioned – do not despair; all you need to start is a detailed, comprehensive overview of the available tools and the way you can use them.

Which is where we come into play.

The Need for Hashtag Analytics Tools

Occasionally, a new trend emerges in the market and creates both opportunities and issues. As a result, a need for products that will enable users to use the opportunities and give them solutions for the problems they face arises as well.

The good news is that along with the demand for solutions, the supply increases as well. So, the likeliness of finding the perfect tool for you increases.

The bad news is that, in situations when one is faced with endless options, making the right choice is much harder.

It can be confusing when every emerging tool promises you stellar results, and not many of them deliver on their promises. To help, we decided to do the hardest part of the job for you: list the most legitimate hashtag tools, break down their features, and the results you can expect.

What Can Hashtag Analytics Tools Do For You?

Using hashtag analytics software, you can make sense of the performance metrics for your hashtags, and how audiences react to them.

Monitoring your results in real-time allows you to discover the best practices in your industry. Allowing you to tweak the content to appeal more to your target audience, which of course, translates to better results.

Basically, the need for using hashtag analytics comes down to the following several points:

  • Discover current trends in your industry
  • Track your hashtag supported marketing campaigns and analyze the audience’s engagement
  • Track the positive and negative mentions containing your hashtags (sentiment analysis), and react accordingly
  • Gain insight into the current brand awareness levels
  • Identify influencers relevant to your business as your potential brand ambassadors

Although most of the tools currently available will give you these basic insights, not every tool will be suitable for your individual case.

Let’s take a brief look at the differences.

Top Hashtag Tracking Tools

Out of the many tools available on the market, we picked the 15 hashtag analytics tools that have the best track record so far.

Let’s dig into the details!

1. Keyhole

Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner.

It is an all-in-one solution that:

  • Tracks of your campaigns’ reach and impact in real-time
  • Monitors the brands in your industry and your top competitors
  • Notifies you of both the positive and the negative mentions of your brand
  • Gives you valuable consumer insights such as sentiment and demographics.
  • Allow you to social listen to keep up with trends
  • Surface the most influential accounts and posts

All of the insights above, no matter how advanced, are presented in simple reports. So simple that everyone can understand, regardless of their previous experience – which makes them practical and actionable.

Keyhole Reporting - Social Listening

Also, Keyhole makes the setup process so easy and intuitive that you won’t have to retrain your whole team!

Keyhole trackers can help you set your listening efforts up for success by allowing you to filter and combine search terms to get as granular as you want.

You can also aggregate hashtag tracking results for instant competitive analysis, as well as benchmarking your campaigns. Your comparisons include metrics like posts, reach, engagement and impressions. As well as the share of voice, sentiment and the top posts.

Don’t believe us? Start a 7-day free trial and you’ll see exactly what we mean.

Pricing starts at $79/month

2. Hashtagify

Top Hashtag Analytics Tools - Hashtagify

A very user-friendly hashtag tracking tool, Hashtagify allows you to quickly find relevant hashtags connected to a particular keyword you enter.

You can check the popularity of each hashtag of the results, displayed in a mini report. It’s also possible to save your searches if you login.

While the starter kit is very affordable, it offers very limited features.

Pricing: Starting kit priced at $29/month

3. AgoraPulse

Agorapulse_screenshot_july2019

Primarily, AgoraPulse is a platform that simplifies social media presence management. Its secondary use is to track your performance on your social platforms, making it a useful hashtag analytics tool.

A great feature is that it shows you all conversations connected to your pages on different social media platforms in a single dashboard. Making it easy to follow and react to all comments and brand mentions.

With AgoraPulse, you can also track the number of times your content has been shared, its reach, as well as influencers who could potentially be beneficial to your brand.

Pricing starts at $79/month

4. Brand24

A social media monitoring tool, Brand24 tracks and analyzes the mentions of your dedicated hashtags across various forums, websites, blogs, social media platforms etc.

The data is gathered and presented in a comprehensible chart, which gives you a glimpse not only of the performance of your hashtags, but also of the influencers that have been talking about your brand as well.

Pricing starts at $49/month

Did you know that Keyhole users have reported saving at least 5 hours every week?
Start working smarter not harder!
Start Your Free Trial Today

5. Union Metrics (Previously TweetReach)

According to Union Metrics, marketing is art + science. They couldn’t be more correct! Union Metrics is an easy to use tool that gives you an insight into the exposure and impact of your tweets, along with the discussions around your brand.

Its simple interface and affordability makes it suitable not only for businesses, but for individuals who want to get a glimpse of their position in the Twitter’s universe as well.

Pricing starts at $49/month

6. TweetBinder

Twitterbinder_screenshot_aug2019

A hashtag tracking tool for anyone who wants to analyze hashtags on Twitter and Instagram campaigns, TweetBinder provides historical and real-time data on the two platforms.

This allows you to research the users interacting with the hashtags to see their reach and overall influence. TweetBinder groups similar conversations and allows you to filter the results to gain a better perspective of the current situation.

Pricing starts at $54.99/month

7. RiteTag

Ritetag_screenshot_aug2019

A hashtag monitoring tool, RiteTag allows users to check which hashtags they should use to make their content as discoverable as possible.

It shows the trending hashtags, popular accounts that use them, and evaluates the hashtags you use rating them as great, good, unused or overused. It is a simple and self-explanatory tool that anyone can use.

The only problem is that just like other low-cost and free hashtag analytics tools, it is mainly focused on showing the use frequency of a particular hashtag, rather than digging into actual analytics.

Pricing: Hashtag suggestions start at $49/year

8. Sprout Social

hashtag analytics tools - Sprout Social

A well-known social listening platform, Sprout Social promises to improve communication between businesses and their customers by offering solutions related to:

  • Social media management
  • Customer Care
  • Data and Intelligence
  • Employee Advocacy

Pricing starts at $99/month

9. Display Purposes

Hashtag analytics tools: Display Purposes

If you are looking for a hashtag tracking tool that can analyze your campaigns and produce extensive reports on the impact of your hashtags, Display Purposes is not for you (nor is any other free tool).

However, if you wish to find relevant hashtags for your photos that can bring you greater reach, then look no further.

Incredibly simple to use, Display Purposes will show you the best hashtags for your needs weighted against various factors such as location, language etc.

Also, junk and generic hashtags are filtered out, which leaves you with only those that give your photos an actual chance to be seen.

Pricing: Free

10. Twubs

Twubs_screenshot_aug2019

For Twitter enthusiasts, Twubs is a particularly useful tool. That is because it’s both a hashtag directory that aggregates all keywords related to a particular topic, as well as an engagement tracking tool.

Twubs enables you to follow and analyze the conversations related to your brand. Also, it allows you to register your own hashtag and create a related landing page, which you can use to host chat sessions and to display discussions from the Twitter chat.

Pricing: Freemium

Did you know that influential marketing professionals, like Neil Patel, have praised Keyhole for being the easiest-to-use tool in the market? It’s so easy and intuitive, in fact, that you won’t need to re-train your whole team.

Check for yourself on your free trial!

11. Socialert

Socialert_screenshot_aug2019

Another reliable tool that allows you to monitor your hashtags, Socialert also allows you to track keywords and accounts.

This tool gives you insight on the impact your hashtags have across different social media platforms, and find active users that you can use to spread the word about your brand. All of this information can help you find out the preferences of the public, and create more engaging posts.

Pricing starts at $24.95/month

12. Mention

Hashtag Analytics Tools: Mention

Created to help businesses understand their online presence, Mention allows users to track brands, competitors, and/or industry topics.

The platform covers information available in over 40 different languages and exports the gathered data in segmented and understandable reports.

Aside from monitoring mentions and hashtags across various platforms, Mention also allows you to track users and their activities. This can help you find potential influencers to reach a wider audience.

Pricing: Starting at $49/month

13. BrandMentions

Brandmentions_screenshot_july2019

BrandMentions is a complete Social Media Analytics tool, which can do brand monitoring, reputation management, business intelligence to competitor spying.

This tool provides you with relevant information and important metrics pertaining to your brand awareness campaigns.

Pricing starts at $99 and goes up to $299/month

14. Pixlee

Hashtag Analytics Tools - Pixlee

Even though Pixlee is best known as a UGC and influencer platform, it also gives insightful hashtag analytics.

Its free Instagram Analytics tool gives you weekly reports on your hashtag statistics, with analysis that extends to both your own content, and user-generated content.

It also has social listening features that allow you to monitor conversations about your brand and helps you identify influencers.

Price: Contact Pixlee for pricing.

15. Talkwalker

Hashtag Analytics Tools - Talkwalker

Talkwalker is a marketing tool that allows users to analyze their performance on various social media sites in real time, follow the trends in the industry, and later optimize their performance according to this information.

The tool uses sources in 185 languages and is equipped with an automatic translation which makes it easy to follow data coming from different parts of the world.

Another useful feature is the text and image recognition which allows users to get insights based on the position of their logo on social media.

Pricing starts at $9,000/year


Final Notes

If you read the list and all the descriptions of the tools we covered, then you probably noticed that most of them offer similar features. The difference is the details they provide and the corresponding price tag.

But, which one should you choose?

If you are an individual, who wants to increase his or her reach, then we suggest you start with the free tools that mainly show you a way to get on the social media “map”.

If you are a business, on the other hand, a free, basic tool won’t do. Why?

Well, if you want to improve your performance, optimize your offerings and improve your communication with your customers, you will have to pay for a tool that offers more features and provides more detailed reports.

Believe us, the cost will be inconsiderable when you compare it to the value that gathered insights bring to your business.

However, note that every business is different, so ultimately, no list or article could tell you with complete certainty which tool will fit your needs best. However, if you want to find “The one tool” for you, the best thing you could do is try out a couple of tools and see for yourself which one you are the most comfortable with.

In fact, most of the tools available on the market are aware of this fact, which is why they offer free trials.

So, go ahead and test the waters with a couple of these tools. Afterwards, you can decide if this is the one, or perhaps you’d rather find another tool to “bathe in”.


Keyhole is a real-time brand, campaign, and influencer social listening tool that provides profile and hashtag analytics for Twitter, Facebook and Instagram. Get started for free here.

5 Social Media Strategies That Succeeded in 2020 [Key Takeaways]

Updated in October 2020

This year has been a heck of a ride for everyone. However, savvy brands have risen to the occasion giving us great takeaways about social media trends that are here to stay.

Which social media strategies were the most successful in 2020? How can these help inform our social media strategy for 2021?

We’ll reveal the top 5 strategies you can implement, along with marketing tactics that will guarantee success throughout the year.

Jump Links:

Social Media Strategies in 2020

1. Use Contests to Get and Stay on the Radar
2. Create Deeper Connections with Video
3. Boost Sales with Augmented Reality (AR) 
4. Get on the Micro-Influencer Marketing Bandwagon
5. Go Beyond Twitter, Facebook and Instagram

Social Media Strategies in 2020

According to the latest statistics, there are 3.8 billion active social media users as of January 2020. This is a 9% increase compared to the same time last year. 

Translated into numbers, last year alone, 321 million new users have joined social media platforms worldwide. 

With social media exhibiting an upward trend several years in a row, it’s clear why brands invest a lot of time and effort into creating an effective social media strategy. 

Effective social media strategy consists of a series of steps that reflect your goals and what you plan to achieve on social media. 

Noting down your goals into a comprehensive social media strategy will allow you to track your success and identify areas of improvement. 

Naturally, for a social media strategy to be effective, it has to take into account the latest social media trends…

… which is where we come in.

Below, we’ll share a couple of social media tips that will help you run more effective marketing campaigns. Also, a a side effect you will build better customer relationships and ensure that you make the most out of your social media efforts in 2020.

1. Use Contests to Get and Stay on the Radar

You’ve surely stumbled upon a social media contest in the past, or maybe even organized one yourself. There’s a reason why so many brands have included these to their social media strategy.

Social media contests are a proven way to get the word out, get people interested in what you offer, and boost your followers count.

Over the past couple of years, social media contests have been especially effective when done in a collaboration with an influencer.

More brands are making the shift towards enhanced customer service and two-way communication. Makes sense, contests and giveaways will remain as relevant as ever, but their main goal will no longer centre around increasing the number of likes and followers alone. 

Instead, brands are actively starting to use contests as another way to provide something of value to their audience. Allowing them to not only get on the radar of potential consumers – but stay on the radar as well.

See how Kool-Aid used a fun contest as part of its Halloween social media strategy to interact with thousands of potential customers and become part of their conversation.

The benefits of using contest in your social media strategies are:

  • Increase brand awareness and remembrance 
  • Grow your email list
  • Drive more traffic to your website/blog/social media platform
  • Get to know your audience
  • Educate potential customers 
  • Increase sales
  • Get people to test your products 
  • Reward your loyal customers

… and more!

Most importantly, you don’t need to sell physical products to organize a contest. 

Are you a growth specialist helping people who want to start their own business? You can offer a free 30-minute consultation call, or free access to your mini-course.

Or maybe you’re a public speaking coach helping people to grow their business through speaking? Why not run a contest and offer some of your resources for free to the lucky winner?

You can use several contest formats including, but not limited to: follow to enter, tag a friend to enter, like to enter, comment to enter, share to enter, vote to enter, take a photo to enter, or any combination of these call to actions.

Neil Patel has discussed this into more detail, so make sure to check out his blog How to Use Contests and Giveaways to Get User-Generated Content.

2. Create Deeper Connections with Video

You’ve surely noticed that various social media platforms have added more features for you to share video updates with your audience. 

YouTube is huge right now, Instagram Live encourages its users to share instant updates, and longer form content with IGTV, and of course, there’s the incontestable power of TikTok

Over time, we have witnessed how visuals drive more engagement, and video enables you to talk to your users directly – making a deeper connection.

One of the most powerful ways to drive more engagement and get immediate reactions/feedback is through live streaming on social media. For instance, live streams allow you to cover events, pick or announce contest winners in real time or create buzz around a product during its launch phase.

Social media users appreciate the “raw” quality and “realness” of social media videos. In other words, everyone can become a content creator, even without the support of a team of professionals.

Check out how one of the leading project management tools, Asana, is using videos to show their users and potential customers ways to use their tool to improve productivity.

Asana Instagram Video - Social Media Strategy

And of course, many brands marketing to younger audiences have already started adopting TikTok.

For example, look at how Guess’s #inmydenim campaign targeting Generation Z went viral with 41.3M views.

Don’t forget to measure your results. See how both brands are using hashtag analytics to track their campaign performance.

3. Include Social Commerce into Your Social Media Strategy

Social media platforms used to be a place where people can keep in touch with friends and family. Nowadays, users stay up to date with the latest developments, get inspired and discover new products through social media.

We all know that social networks influence what people buy online. For instance, buyers can easily compare products, read user testimonials and browse new items using social media platforms. 

However, over these past couple of years, social networks began to offer new features that allow users to shop on social media as well. In other words, your social media strategy can have a huge impact your bottom line.

Pinterest’s Shop the Look feature allows users to get instantly redirected to the checkout page, where they can immediately turn their inspiration into a purchase.

Pinterest Shop Ikea

Similarly, Instagram leads the way allowing brands to not only sell on social, but also to pair social shopping with influencer marketing.

Check out the following Shoppable post by Revolve:

Social Media Strategy example Revolve
Social Media Strategy Example - Revolve

Is this not convincing enough to add social commerce into your social media strategy?

Well, according to Civic Science’s Trend Adoption Tracker, the number of people who shop through social media has increased by over 10% since Q4 in 2018. And this trend is likely to continue well into 2021.

Make sure you use hashtag analytics to track your shopping posts, and learn how to make them more appealing to your brand – leading to more sales.

Shopping Behaviours Social Media

4. Boost Sales with Augmented Reality (AR) 

I’m sure you’ve heard everyone talking about AR and how it will shape the future of shopping.

Up until now, a lot of people were visiting stores to see, touch and try on the products before they go back home and order them online. So building an online store and creating social media presence became more important than ever. This resulted in a complex path to purchase consisting of several touch-points both in physical and online stores.

Because of the COVID-19 pandemic, retail shopping declined by nearly 20%. Alternatively, brands that leverage an omni-channel approach can expect growth. Online shopping is no longer just an option for retailers.

In the future, we can expect that a lot of retailers will transform their brick and mortar stores into virtual showrooms. A digital space where people can see and try on the products, and then buy it online.

Also, the latest developments in AR are beginning to allow customers to get the same experience – online.

In the past, Facebook and Instagram have launched AR filters, allowing users to try on products from selected advertisers to see how they fit before they make a purchase decision.

These AR tools have been limited to the platforms’ early partners in the cosmetics and eyewear industry, including NARS, Mac, Warbly Parker, and Ray Ban. 

See how Oriflame Cosmetics uses in Instagram filter to allow users to “try on” different shades of lipstick.

Oriflame Lipstick Instagram Filter

Also, it’s now possible for anyone to create their own filters using Spark AR Studio, so go ahead and download the app to get acquainted with what it can do.

You could see if there is a way for you to leverage AR in your social media strategy to make your consumers’ online experience more engaging and fun. 

5. Get on the Micro-Influencer Marketing Bandwagon

Despite what naysayers claim, influencer marketing is on the rise, and is expected to grow even more in 2020. 

To stay relevant and get discovered by new audiences, brands need to start partnering up with content creators who are loved and trusted by their communities.

But how can small brands afford to pay influencers?

This is a common objection raised by businesses who still equate influencer marketing to celebrity endorsements. In fact, an influencer can be even someone with 1000 followers.

There are 5 influencer tiers: Nano, Micro, Mid-Tier, Macro and Mega influencer.You can see the number of followers an influencer needs to belong to a particular tier on the infographic below: 

Source: MediaKix

Lately, many brands have started stepping away from mega influencers. Instead, they’ve started to collaborate with smaller creators who have an audience between 10K and 100K followers.

Micro influencers have a more genuine relationship with their community and as a result they have a lot of true fans that trust them and their judgement.

One great example that illustrates how successful a strategy based on micro-influencer collaborations can be is Swedish watchmaker Daniel Wellington. The brand’s social media strategy centres, most importantly, around partnering with micro influencers from all across the world.

The results? Daniel Wellington has become one of the most well-known brands on social media. 

Daniel Wellington are also encouraging their customers to share pictures to get a chance to be featured in their #DWPickoftheDay. This contest, where the brand didn’t offer a physical product, still managed to incentivize their followers to enter by offering them exposure.


Speaking of Influencers…

On our blog, we’ve been talking about influencer marketing a lot lately, so if you wish to explore the topic into more depth, here are a couple of resources to consider:

Influencer Marketing: An Expert Guide On Marketing’s Next Big Thing
Instagram Influencer Marketing: A Start-to-Finish Guide
How to Find Micro Influencers on Instagram to Boost Sales
Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact


Bonus Tip: Social Media Strategy Is Not JustTwitter, Facebook and Instagram

The key to staying relevant is keeping up with your audience, their interests and habits. This should inform your social media strategy.

One of the things that you need to track are the social media platforms where your target audience spend the most of their time.

There are a lot of new social media platforms appearing, and it’s impossible for you to be present everywhere. So, you need to assess which platform has the biggest potential based on your line of business and audience. 

For example, a lot of brands focus on the most widely known social media networks: Twitter, Facebook and Instagram, while overseeing other networks like LinkedIn, Pinterest and as of recently, TikTok.

Depending on your brand and what you sell you might want to consider experimenting with some other platforms. While some platforms might not be that popular in terms of advertising but may prove to be effective for you and help you reach new, engaged audiences.

Pinterest, for example, is a great platform for interior design companies, since a lot of people browse Pinterest for home décor inspiration. 

TikTok, on the other hand, has an algorithm that allows for a large organic reach, even if you’re just starting out.

LinkedIn has also rolled out some new features, including banners and CTAs. As a result, it is a great place for brands who are looking to provide extra value to their audience. This is especially true since LinkedIn’s algorithm is tailored to favour long, informative content. 

That’s why we’ve been seeing a lot of B2B and SaaS brands focusing on LinkedIn as the core of their social media strategy. 

Whatever social media platform you use, you need to talk to your audience and make the shift towards a two-way communication. For instance, you can do this by using videos, organizing contests, throwing events, or simply by sliding into your consumers’ DMs.

Final Thoughts

The social media landscape is changing every day. New features kick off and new social media platforms gain popularity, so it can be hard to develop social media strategies.

However, if we take a better look, all these changes and features have one thing in common: they’re developed to help brands drive more engagement, start conversations and provide more value to their customers.

So if we have to sum this up and give you a single tip to follow in 2020, it’s this: 

Be creative, but do not follow trends blindly, and instead, invest in those things that are in line with your brand and are appreciated by your audience.

Do you agree with our top 5 social media strategies for 2020? We’d love to hear your thoughts on the comments below


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.

Ready for the Holidays? Here’s How to Launch a Successful Holiday Marketing Campaign [+Awesome Examples]

Holiday Marketing Campaign

With the holiday season quickly approaching, it’s almost that time of the year again:

Time to get your decorations out of the box and scramble for something to gift your friends and family. For some, this may be the only time of year to splurge and gift themselves a little something special.

In other words, everyone’s looking for something to buy, especially with Cyber Week kicking off the holiday shopping season.

In fact, Adobe found that the major holiday shopping weekends can lift sales by an impressive 200%. For business owners and marketers, this is the perfect time to start planning your holiday marketing campaigns so that you can make the most of it.

You don’t want to miss out on the only season where almost everyone finds a good reason to shop more than usual.

At the same time, it may be easy to shy away from planning your holiday marketing campaign because there’s so much involved in the process. Not to mention, the fact that you have to compete with more businesses than usual.

Fear not! In this post, we provide you with a detailed guide on how to plan your holiday marketing campaign. We also give you a few holiday marketing ideas to inspire your campaign this year.

Jump Links

1. Start Planning Early
2. Holiday Marketing Means More Competition
3. Create an Irresistible Offer
4. Invest in Creative Promotion Strategies
5. Seal It with A Winning Landing Page
6. Prepare for Possible Setbacks
7. Analyze and Adapt

1. Start Planning Early

When it comes to planning your holiday marketing campaign, never procrastinate. You’re already behind if you haven’t already cooked up some ideas for how you want to run your campaign.

The goal is to get your target audience to start thinking about your products and your brand well before the holiday shopping season actually begins. August and September are a good time to start so that you have everything you need to launch your campaign by the end of October or early November.

You don’t want to just target the last-minute shoppers but the early birds as well. In fact, targeting early-bird shoppers and offering special deals and rewards for shopping early could be highly profitable for your campaign.

A Deloitte survey even found that early-bird shoppers who began shopping before Thanksgiving planned to spend about $400 more than those who shopped later. And over 60% of respondents planned to do their shopping before Thanksgiving.

Holiday Marketing Consumer Survey Findings
Deloitte 2019_Holiday Consumer Survey Findings

2. Holiday Marketing Means More Competition

Of course, with people shopping more this season, you’re bound to see more businesses trying to capitalize on it too. Even businesses that have avoided running a marketing campaign throughout the year wouldn’t want to miss out on winning over holiday shoppers. That means the competition is going to get much tougher and you’ll need all hands on deck for your holiday campaign.

To face the tough competition, make sure you deliver outstanding experiences at every stage of the conversion funnel. Right from the discovery and awareness stage, leverage creative promotion campaigns that stand out from the competition and speak to your target audience.

You’ll also have to plan campaigns spanning across multiple channels and social platforms to reach as many people as possible. For instance, you might have to invest in new but popular platforms like TikTok. Since it’s still a fairly new concept for most brands and marketers, you’ll have an advantage over the competition.

Once shoppers land on your site, make sure you offer a seamless shopping experience. It doesn’t hurt to review your current website performance to look for any bugs that could get in the way of your customers having an exceptional experience.

Are there any lags in your page load speed? Do you need to update your page security? Perhaps there are some broken links that you need to fix. Make a note of all of these issues and fix them before your campaign goes live.

3. Create an Irresistible Offer

What will your customers get out of the campaign? Planning your holiday marketing campaign requires a strategic approach, which also involves creating an offer that they can’t refuse.

At the same time, the offer should still be profitable for your business. You can’t just offer 50% off everything if you’re going to lose money on most of the sales.

So, it’s crucial that you plan well ahead of time for an irresistible offer that benefits both parties. Start by selecting the items you can afford to run a sale on and then offer a reasonable discount on those. You could further sweeten the deal with exclusive experiences that your competitors don’t offer.

For example, all customers who sign up for early access could stand a chance to win a free TV, or a trip to Bali, or something along those lines. It could also be something as simple as free shipping for all subscribers.

4. Invest in Creative Promotion Strategies

The most important part of your holiday marketing strategy is your promotion approach. In fact, this should make up for about half of your entire strategy. You’ve created an irresistible offer and now you need a way to effectively promote it so that you attract a massive and relevant audience.

It’s crucial that you spend some time devising promotion strategies that stand out from the competitors. You could use the following holiday marketing ideas to promote your offer:

Craft Exclusive Offers to Attract Early-Bird Shoppers

Generate hype around your holiday sale by providing shoppers with the opportunity to unlock deals a little earlier. You could set up an opportunity to sign up for early access to your sales and get exclusive offers and deals that won’t be available to last-minute shoppers.

This means you get to capitalize on the big-spending early shoppers before they spend their money anywhere else. And you also get to build a buzz for the sale as those early-bird shoppers tell their friends all about how good of a deal they managed to get.

Anastasia Beverly Hills, the makeup brand, regularly runs limited period offers to sign up for early access to its Black Friday sale. And the brand makes sure that this offer doesn’t get out of control by limiting the signup period.

Holiday Marketing Campaign Landing Page

That means that if you don’t sign up early enough, you’ll miss out on early access, which creates a sense of urgency.

Use Attractive Graphics across All Channels

Graphics instantly catch the eye, so they’re a must have for your holiday marketing campaign. Regardless of which social media platform you’re using or whether you’re promoting your sale via email, you need to craft attractive graphics that’ll instantly draw in your target audience.

See the following Black Friday promotional graphic from Morphe Brushes’ Facebook page, for example.

Holiday Marketing Campaign Ad Example

You could use free design tools like Canva to create your own promotional graphics. But make sure you follow a similar theme and color scheme for the same campaign. This will help with your campaign branding efforts by making it more memorable for shoppers.

Make The Most of Countdown Timers

There are two ways countdown timers can help your promotion campaign – they can build up excitement for an upcoming sale, or they can create a sense of urgency for an ongoing one. Set up a timer on your website counting down to the start of your sale. You could also create social posts counting down to the same event to further promote it.

Then create a sense of urgency by setting up a timer counting down to the last day of the sale. A “Sale Ends in…” timer could compel many shoppers to grab the offer before it’s too late. But make sure you only do this when there’s an authentic time limit or you’ll end up losing the trust of your customers.

Create Content that Adds Value and Inspires Purchases

Content marketing can be a highly effective tool to promote your holiday marketing campaign. Create holiday gifting guides and shopping guides that not only add value to your target audience but also inspire their purchases.

These types of content will work as blog posts, infographics, videos, and social posts too. You could even publish video reviews and tutorials of popular products that people might be considering.

You can use content marketing to target both early-bird shoppers and last-minute shoppers. For example, you could create a gifting guide and publish it in late October, urging shoppers to start planning their gifts early so they can avoid the last-minute rush.

You could also publish a list of last-minute deals for those who still haven’t done their holiday shopping.

Take for example how PhotoShelter provided subscribers with a gift guide for photographers in partnership with Feature Shoot.

Holiday Marketing Gift Guide

Pro tip: Use a social publishing and scheduling tool to be able to visualize and analyze your social media content strategy.

Capitalize on Influencer Marketing

You could further amplify your holiday promotion efforts by working with influencers and content creators within your niche. Perhaps, they could include your products as a part of their shopping guides or reviews. Or you could ask to feature your product in their social media posts or blog.

Look into keywords and hashtags within your industry to find the most influential content creators in your niche. Find an influencer or micro-influencer that fits your brand and budget, and reach out for a potential collaboration.

Influencer marketing is a great way to get your business in front of hundreds of thousands of followers could be a great way to promote your holiday offers. Use an influencer tracking tool to track, measure, and help optimize the performance of your influencer.

Use Interactive Games/Posts to Keep Things Fun

You could even get shoppers more involved in the promotion by sharing posts that they can interact with. Share fun polls and quizzes through your social media to keep them engaged. For instance, Home Depot created a holiday Bingo card and shared it on Instagram.

Holiday Marketing Campaign Ad Example

Alternatively, you could also use user-generated content and hashtag campaigns to build a buzz around your holiday sale. This is a great way to involve your target audience in your promotion efforts.

Share a Referral Code with Your Thank You Notes

Improve your chances of getting more sales out of each purchase with the help of a referral program. Each time someone makes a purchase during the sale period, you could send them a “thank you” email or note with a referral code for an additional discount that they can share with their friends.

Alternatively, you can also use the same approach to reward long-time customers with special holiday deals exclusive to them. Send them an email thanking them for their support and include a referral code they can share with a certain number of friends.

You can even use referral tools to make the referral process automated and scalable.

5. Seal It with A Winning Landing Page

Next, make sure you have a place for your target audience to land once they click on your link. Create a landing page that matches your offer so visitors know that they’ve reached the right place. This page should clearly highlight the top benefits of your offer, i.e. what your customers are getting out of the deal.

Design-wise, it should also match the promotional graphics that you’re using on other platforms and channels. If you’re leading shoppers to a sale page and not a specific product page, you could have a banner matching the design of your promotional graphics.

Check out Cult Beauty U.K’s landing page for an upcoming Black Friday sale. Since the sale hasn’t started yet, they’ve invited visitors to bookmark the page. They’ve also added some additional information about when the event is going to start. And for those who can’t wait till the sale begins, they’ve also encouraged them to check out other deals and offers.

Holiday Marketing Campaign Ad Example

6. Prepare for Possible Setbacks

Hiccups are bound to happen, especially during major events such as the holiday shopping season. You may have anticipated an influx of traffic and orders for your holiday marketing campaign, and you would’ve made the necessary preparations to handle the extra activity.

But there may be situations outside of your control, especially if your campaign reaches more people than you’d originally expected. So make sure you have a solution in place in case anything goes wrong during your campaign:

What will you do in case people can’t click on your ad link? How will you fix any checkout issues in the middle of your campaign? What happens if your server can’t handle the increase in traffic?

Be prepared with solutions for all of these possibilities so that you can deliver a quick fix.

7. Analyze and Adapt

You may think that you can kick back and relax once your campaign goes live, but that’s far from the truth. There’s still one thing left to do and that is to measure your campaign performance.

This is easily one of the most critical aspects of your holiday marketing campaign as it gives you important insights on how your effort has paid off. It will indicate whether you need to change something, and so on.

Use this step of the campaign to see whether you’ll be meeting your goals and if not, what could be hindering your efforts? Look for areas where people dropped off in your conversion flow, which platforms seem to be performing worse than others, and so on. Then look for possible reasons and fixes behind these problems to quickly adapt your holiday marketing campaign.

Make the most of the Keyhole Campaign Monitoring Tool to measure the ROI of your holiday marketing campaigns. The machine learning prediction feature is particularly useful as it helps you anticipate how your campaign might perform in the next 24 hours, 7 days, or 30 days. Use this feature to find out if you need to switch things up to drive even better results.

Keyhole Social Media Campaign Monitoring

Ready to Launch Your Holiday Marketing Campaign?

While the holidays are the best time for businesses to launch a marketing campaign, it can be challenging to stand out in a sea of competitors. Follow the steps given above along with the holiday marketing ideas to develop a winning strategy this holiday season.

Don’t forget that the analytics process is a critical aspect of the whole campaign because it’s the very thing that tells you how well your investment is paying off.

If you’re still new to the whole campaign tracking process, use our free social media reporting template for a detailed guide. And before you get ready to launch your holiday marketing campaign, sign up for the Keyhole free trial to see how it fits into your overall campaign monitoring efforts.


Related Articles:

5 Best Christmas Hashtag Campaigns
Social Media Campaign Monitoring

Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year.

Start your free trial today and work smarter, not harder.

Keyhole Social Media AnalBottleRock

How BottleRock Music Festival Amps Up Influencer Engagement with Keyhole

Updated on May 24th, 2020.

BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion.

Jump Links:

Identifying and Finding Influencers
Identifying Trends by Tracking Hashtags Year-Round
Sharing User Generated Content Live At Your Event
Optimizing Content

“When people come to Napa, the first thing that they think of is great wine. What goes along with great wine is great food, and what pairs perfectly with food and wine is music. Add beautiful rolling hills, vineyards, and world-class hospitality and you have what we call BottleRock Napa Valley.”

-Jasa Laliberte, Marketing Manager.

Jasa Laliberte for BottleRock for Keyhole

The festival was originally started in 2013, and by 2015 was selling out. In 2018, with an impressive lineup, festival tickets sold out earlier than ever before, spurring successful sales and a dedicated fanbase in the years of the festival after.

“We really focus a lot on customer experience, paying particular emphasis to our 4 different levels of VIP and providing an all-around amazing experience for the concert-goer from start to finish. In the same way that Napa provides such amazing hospitality, we try to do the same thing at our festival.”

Why Keyhole?

The marketing team at BottleRock accomplishes some pretty awesome feats through our tool year-round. Check it out! They include:

Identifying & Finding Influencers

Jasa’s team is able to regularly find and engage artists and influencers they didn’t know were speaking about BottleRock through Keyhole’s Influencers feature.

The ‘Influencers’ tab in Keyhole shows top users engaging with your hashtag or keyword, allowing you to engage with them and their content directly from the platform.

“Before Keyhole, I wasn’t seeing some of the bigger accounts that were talking about us. I just never knew they were out there being a positive influencer for us! So now I’m definitely looking into those people. We have kind of a daily ‘a-ha!’ moment with Keyhole.”

Identifying Trends by Tracking Hashtags Year-Round

According to Jasa, Keyhole’s biggest impact is saving time by clearly depicting cross-platform data.

We asked Jasa what she did before Keyhole, to which she laughingly replied, “Well, I had lots of spreadsheets!”

“The biggest thing that’s been helpful for us is being able to actually see our overall impressions online. The data was on different platforms and we were not able to see what other people were saying about us very easily. Now we are actually able to put a number and a statistic behind it.”

By tracking relevant hashtags and keywords year-round, Jasa’s team is also able to identify relevant trends as they happen, and adjust their marketing strategies and event accordingly.

“The biggest things are the analytics behind it, the numbers. We’ve tracked hashtags for the last 5 years, but we’ve never done it all year round–so it’s been beneficial for us to see different trends and quantify them.”

By being able to identify trends and track keywords and hashtags, it brings numerous benefits to the team by being able to measure reach and engagement, benchmark against competitors or other similar festivals, as well as track how people feel about milestones such as lineup announcements. 

Sharing User Generated Content Live At Your Event

Keyhole offers a Media Wall feature that’s extremely easy to moderate, and allows your audience to share content and connect on any sized screen. 

Whether it’s a massive jumbotron or simply a mobile app, help your event attendees connect and share experiences through the Media Wall feature. 

BottleRock uses Keyhole’s Media Wall to live stream content that festival attendees share on their social media to enhance the experience.

The team can also control what is actually being displayed on the Media Wall with the handy moderation feature – filtering out any content that may be inappropriate or irrelevant. 

Optimizing Content

Lastly, Keyhole helps with content creation by giving insight into the types of conversations users are having.

Keyhole’s word cloud for the ‘#BottleRock’ Keyword tracker shows what else people discuss when talking about Napa online.

“It is influencing our strategy. As we are moving to figure out specific copy and content, we are looking at what we’re putting out there in terms of hashtags and keywords, and figuring out what themes and trends we are seeing…what is being engaged with the most. We try and find that theme and replicate it.”

The word cloud helps to identify relevant themes and topics that can bring insights into marketing strategies by shining light on subjects that are also being buzzed about. 

Keyhole Streamlines Marketing Processes

Overall, Keyhole’s data has helped BottleRock’s marketing team save time and simplify their processes, allowing them to focus on what’s most important: creating unforgettable festival experiences and selling out year after year.

What can Keyhole do for you? Sign up for a 3-day free trial and find out!


Related Articles:

Broadcast and Media Companies: Improving Performance with Social Media Analytics

How NBC Universal Uses Keyhole to Flag Security Breaches


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

16 Content Creation Tools to Make Life as a Marketer Easier

Social media will always require a lot of effort, but finding the proper social media content creation tools might just be the digital helping hand you need. 

After extensive market research and coming to the realisation that there are simply too many social media tools out there, we’ve carefully gone through what we considered to be some of the most useful tools at the moment. 

Jump Links:

Social Media Analytics Tools
1. Keyhole
2. AgoraPulse
3. BrandMentions
4. Reputology

Multimedia Creation Tools
5. Canva
6. Livememe
7. Visme
8. VEED

Chatbot Makers
9. Chatfuel
10. MobileMonkey
11. Botsify
12. FlowXO

Publishing and Scheduling Tools
13. Sprout Social
14. Airtable
15. Planoly
16. TweetDeck

Here are our top picks!

Social Media Analytics Tools 

1. Keyhole

Keyhole helps eager marketers calculate the impact of their campaigns as well as their ongoing social media endeavours. 

It does an impeccable job at handling the following:

  • tracks your hashtag and influencer data on various social media networks
  • measures a wide range of metrics such as reach, impressions, followers and engagement in real-time 
  • can accurately assess the success of each campaign and help you track your ROI 
  • prepares user-friendly PDFs at a click of a button, always living up to your expectations 

As an advanced social media tool, Keyhole offers complete and fast automation of your social analytics, thus, saving you loads of time and effort. 

Plus, Keyhole providing trust-worthy data and an easy-to-use dashboard makes handling analytics a piece of cake. 

Price: $29 – $999 per month (or try our free trial).

Why you’ll love it: Keyhole is the most user-friendly social analytics tool you’ve ever come across!

2. AgoraPulse 

AgoraPulse is a feature-packed social media tool that measures metrics which have the potential to advance your business even further. 

It offers detailed reports that outline what works and what doesn’t within your current content creation strategy (they focus on both the peaks and the valleys of your strategy). 

Plus, you get insights as to when’s the best day and time to publish your content based on your prior content performance. 

Their detailed hashtag report shows you which tags drive the most engagement. 

Some of the additional social media reporting features you can expect to get are: 

  • a Facebook ROI report 
  • Instagram stories report 
  • unlimited number of reports 
  • PowerPoint download of global stats
  • a community management as well as a response time report 
  • a labelled content distribution report 

Price: $79 – $399 per month (or try their 28-day free trial first).

Why we trust it: more than 17,000 social media managers use it on a daily basis! 

3. BrandMentions 

BrandMentions is a powerful tool when it comes to building awareness of your brand online. 

It’s an invaluable asset for neatly measuring your social media marketing report. It also provides you with real-time notifications. So, when your website gets a new backlink or any type of mention of your brand on the Internet it’s delivered straight to your inbox.  

BrandMentions brings you the latest information about your business success as well as what matters in your niche. 

Price: $49 – $299 per month (or try their 14-day free trial). 

Why we tried it: As BrandMentions state, it digs every corner of the Internet to find all the relevant mentions about anyone or anything! 

4. Reputology

If you’re looking for a 24/7 review monitoring, quick responses and a neatly developed semantic analysis technology, then Reputology is the right tool for you. 

It allows you to closely monitor your customers’ reviews online so that you can identify and address the bad ones before they wreak havoc and all hell breaks loose on your website. 

Plus, you can answer each customer review from the platform itself, so not only it’s super useful, but it saves you time too! 

Price: $180 – $2500 per month (or first try their 14-day free trial instead).

Why we appreciate it: It has an answer for any possible customer review scenario! 

Multimedia Creation Tools 

5. Canva

Canva is a fully-encompassing content creation tool that allows you to design your preferred visual design. 

It has thousands of customisable templates grouped in different categories (flyers, resumes, brochures, invitations, business cards, presentations, logos, posters). 

It’s absolutely suitable for individuals who have no prior design skills whatsoever, but it’s also widely used by professionals. 

Price: You can use it for free unless you opt for the pro version ($9.95 per month) or the enterprise one ($30 per month). 

Why we love it: It’s hands-down the most versatile visual creation tool out there! 

6. Livememe 

If you’re looking for the best meme creator tool look no further. Livememe has the best collection of the most popular meme characters on the Internet. 

So, memorable meme characters such as the Annoying Facebook Girl, Bad Luck Brian, Grandma Finds the Internet and Grumpy Cat are offered as preselected images and are fully at your disposal!

Plus, you can fully customise the text and afterwards share them on your prefered social media platform. 

Price: It’s free!

Why we enjoy it: it’s the funniest content creation tool you’ll ever come across! 

Keyhole is a social media analytics tool, including account tracking and hashtag tracking. Start a free trial.

7. Visme

Visme is one of our go-to recommendations for creating a variety of different media types, from presentations to infographics and more.

With a plethora of different templates and customizations to get you started and added widgets such as seamless audio / video embedding capabilities, Visme is a great option for content marketers looking for a robust tool.

The app has an intuitive interface as well as simple editing tools, alongside tutorials to maximize what you can do with the platform.

Price: Starts from $25 a month.

Why we chose it: it’s super useful and available on iOS, Mac, Android, and Windows.

8. VEED

This one is for all the video content creators out there. If you’re looking for a really easy-to-use and comprehensive video editing tool, look no further than VEED.

This tool was designed with marketers in mind, allowing them to make engaging social media videos quickly and easily.

The interface is well-designed, intuitive and did we mention easy to use? VEED allows for editing, subtitling and collaborating with your team in a seamless manner.

Take a look at how easy it is to add subtitles and style them to your liking.

Another thing we love to see is top-notch customer support. VEED users are reportedly floored by their personable service.

Price: Paid plans range from $12 to $24 per month. A free version is available as well.

Why we like it: It’s very rare to find a complete, useful, well-designed tool that is affordable to most businesses. Dreams do come true!

Chatbot Makers 

9. Chatfuel 

Considered to be the leading chatbot platform for Facebook Messenger, Chatfuel is widely embraced by well-known brands such as Levi’s, LEGO, Coke Studio, Adidas and T-Mobile, to name a few. 

In fact, 46% of all Messenger bots are said to run on Chatfuel!

Chatfuel promises to deliver an increase in sales and engage with prospects 24/7. 

Plus, it’s very easy to get started – you don’t need any coding skills or prior experience to use it. 

Price: Get started for free! Check out the pro option (starts from $15 per month) or discuss their premium option. 

Why we like it: You can build a bot in the wink of an eye

10. MobileMonkey

MobileMonkey allows you to keep in touch with your customers in the messaging apps they already use with its simple platform. 

With Mobile Monkey, you need to create your chat content only once, and then you can freely use it on every chat platform. 

Some of the best features that come with this chat marketing platform are the following: 

  • write bots that work in: SMS, Facebook, and web chat 
  • immediately respond to customers that use low-cost chatbots 
  • send notifications, updates, and promos to chatbot contacts in Facebook Messenger and SMS 
  • generate chat marketing leads 
  • auto-respond to comments on Facebook 
  • create conversion funnels 

Price: There’s a free version, but the pro ones start from $6.75 or 14.25 per month and the team option costs $199. 

Why we recommend it: It’s Neil Patel’s favorite chatbot marketing tool! 

11. Botsify

Botsify guarantees to help your business grow and expand by offering fast support and a chatbot system to ensure customer retention.

Plus, if you’re running an international business and your goal is to attract customers from different parts of the world you don’t have to worry – our chatbot is multilingual and is capable of responding in any possible language. 

Additionally, Botsify allows you a modernised option of attracting new leads by not annoying your potential customers – it assists you in building stronger relationships by retargeting your leads on various social media platforms. 

Price: Start your 14-day free trial, opt for a self-serviced option ($50 per month) or a fully-managed one ($300 per month). 

Why we enjoy it: Using Botsify feels like chatting with a genuine human being. 

12. FlowXO

Advertised on their website as the chatbot you’ve been waiting for, FlowXO lives up to most chatbot expectations. It provides easy-flowing (pun intended) and effective conversations with customers. 

By fully automating simple interactions, FlowXO eases your customer team’s tasks and responsibilities and helps you establish communication with both upcoming and existing customers. 

What’s more, building your chatbot has never been easier with FlowXO – it’s only a three-step process:

  1. Choose the chatbot platform you need
  2. Connect the chatbot to your account 
  3. Add a workflow and then proceed to chat with your customers 

Price: Start for free, or opt for their standard plan that costs $19 per month.

Why we trust it: It makes chatbot communication enjoyable and practical! 

Publishing and Scheduling Tools 

13. Sprout Social

Sprout Social is a powerful content creation tool that promises to not only manage your social media, but master it too! 

With Sprout Social, you’ll not only be able to deliver ready-made content to your audience, but establish a genuine relationship with your followers too. 

This social media asset shows you how to efficiently publish your posts, organise them across various social media platforms as well as measure relevant metrics to know you’re on the right track when it comes to content creation. 

Price: $99 – $249 per month (or check out their free 30-day trial).

Why we picked it out: It bridges the gap between social media and real life effortlessly. 

14. Airtable

Trusted by more than 170,000 of the world’s leading companies (such as Shopify, TIME, BuzzFeed, Expedia), Airtable will seduce you with its impeccable organisational skills.

It allows you to organise ANY social media aspect, while being available on every electronic device and synching any changes instantaneously. 

Airtable links your related content, allows you to choose from several “view” options (grid view; calendar view; gallery view; kanban view;), adjusting to any social media platform you’re already using. 

Price: Either opt for a free option, or consider their paid plans ranging between $12 – $24 per month (they also offer a custom-built collaboration alternative).

Why we include it: We simply love its design and template options. 

15. Planoly 

Planoly is a very useful content creation tool that simplifies your Instagram experience. 

It allows you to: arrange the look of your Instagram profile with their drag and drop feature; reply to comments in one place; schedule your plan and manage in detail your upcoming content; draft captions for your Instagram stories; and measure analytics to better comprehend your audience and their preferences. 

Price: $7 – $23 (or a bit more depending on how you decide to customise it); there’s also a free basic option.

Why we’re so fond of it: It’s definitely the best visual storytelling app for Instagrammers! 

16. TweetDeck 

TweetDeck is a Twitter-oriented social media tool. It may not be the fanciest content creation tool you’ll ever come across, but it does its job nicely and proves to be useful over and over again. 

In fact, TweetDeck is a very simple Twitter scheduling tool that enables you to queue tweets across several accounts. 

So, you can create your tweet first, then schedule when it gets published, and simply watch it go live afterwards. 

Price: It’s free. 

Why we included it: It’s a very handy social media tool for Twitter users. 

Final Thoughts 

Choosing the right social media content creation tools is never easy, however, we hope we managed to outline the basics of some of the most practical and creative tools you can use. 

After all, having the right content creation tools can potentially assist with the following: 

  1. Making your life much easier!
  2. Helping you stay consistent, engaging and on-brand across all your profiles.
  3. They can make your followers think you manage your social media content effortlessly

And with our content tool selection, we can confidently say all three options are now within reach. 


Related Articles:

20 Social Media Tools: Automation to Save Time and Outperform Competitors

The Top 18 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.

5 Top Brandwatch Alternatives

Your social media success depends on how well you are able to listen to what your audience is saying about you, your competitors and your market in general.

This is what social listening and social media monitoring is all about. 

With data and insights extracted from your social listening efforts, you are able to know your customers better and improve your marketing strategy. 

Are you using a tool like Brandwatch, but find it a little too pricey or just out of your budget?

We’re bringing you five top Brandwatch alternatives that will get you the results that you need. 

Jump Links:

1. Keyhole
2. Hootsuite
3. Mention
4. Falcon.io
5. Sprout Social

1. Keyhole

What makes Keyhole one of the top Brandwatch alternatives is that it has the same features as Brandwatch, but it’s cheaper.

Keyhole is a powerful monitoring tool that lets you monitor hashtags, keywords, URLs, topics, social media handles and more. 

Keyhole allows you to track mentions and keywords across news, blogs and forums, in addition to social media accounts.

These insights help you understand who your followers are, and who your competitors’ followers are. This way, you are able to give them content they will appreciate.  

keyhole dashboard - new branding

It doesn’t end there. 

Get social media account analytics for Instagram, Facebook, Twitter and YouTube. With these analytics, you’ll know what you’re doing right and how to keep growing your accounts over time.

Spy on your competitors with Keyhole. Get to know how many followers they have, their engagement numbers and who is leading the conversation in your industry, and why.

Keyhole will also show you influencers, sentiment, and trending topics derived from the mentions collected.

Pricing: Keyhole offers a free trial and 3 pricing tiers. Keyhole’s Account Analytics plan starts as low as $29/month, and the Enterprise Suite is $999/month.

2. Hootsuite

hootsuite

Hootsuite is another one of the best Brandwatch alternatives that lets you bring all your social media marketing efforts into one dashboard.

The Hootsuite dashboard enables teams to collaboratively schedule updates to Facebook, Instagram, Twitter, LinkedIn, Pinterest, among others. 

Monitor how specific search terms are performing in real-time. This is especially handy if you want to see how certain keywords perform in your industry so you can add or drop them from your marketing campaign. 

Hootsuite is also handy for tracking brand mentions, campaign results and industry trends.

Pricing: Price starts from $19/mo to $599/mo depending on the number of social profiles and users. 

3. Mention

Mention will monitor brand mentions on social media. 

You can monitor your company name, your competitor, or a business-related phrase and see what people are saying – in real-time.

You can respond to these conversations right from your Mention dashboard as long as you’ve connected your social accounts. This is a good way to show your audience that you’re listening to them and build your brand reputation. 

Pricing: Price starts from $25/mo up to $450+/mo depending on the number of alerts, mentions and social profiles. 

4. Falcon.io

Want to do more than monitoring and listening using just one tool?

Try out Falcon.io

This is a SaaS platform that allows you to conduct social media monitoring, publish social media content, manage your customer experience and generate analytics all from one place. 

Falcon.io aims at enabling marketers to deliver more personalized brand experiences to their customers. 

Pricing: From $129 month for single users and small teams.

5. Sprout Social

Grow your social media following and increase your customer base with Sprout Social.

With Sprout Social, you can monitor your platforms, engage new and old fans, measure performance and grow your brand online.  

If you want to see how you stack up against your competitors, then you’ll love Sprout Social’s engagement feature that shows social engagement trends by day and time. It also provides you with engagement analytics from your competitors. 

Pricing: Starts from $99 per user/mo for 5 social profiles and $249 per user/mo for 10 social profiles.

Amidst all the noise online, your target audience is trying to say something to you. 

Listen to them and give them exactly what they want.

Any one of these top Brandwatch alternatives is the magic wand that you need to do this effectively!


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.

3 Top Meltwater Alternatives

Social media monitoring is a non-negotiable part of any successful marketing and sales strategy, and thankfully there are plenty of tools that allow you to collect and analyse social data to inform your decision-making.

Looking for a social media analytics solution that allows you to track conversations, find influencers and keep up to date with your competitors’ activities, but Meltwater is too costly?

Or, are you already a Meltwater user and looking to switch to a more affordable platform?

Below we’ve listed the top Meltwater alternatives you can use to stay on top of your social media accounts, without breaking the bank.

Jump Links:

1. Keyhole
2. Mention
3. Sprout Social

1. Keyhole

Keyhole tops our list of Meltwater alternatives as it offers the same features at a much more affordable price. 

As a specialised hashtag tracking & social analytics solution, Keyhole allows you to keep track of your mentions and analyse the conversations about your brand across the most widely used social media platforms as well as forums, blogs and the news. 

With Keyhole, you’ll be able to understand customer sentiment, identify and replicate your top performing content to maximise engagement, as well as measure the impact of your influencer marketing campaigns.

keyhole dashboard - new branding

Moreover, Keyhole enables you to keep pace with the trending topics in your industry by showing you the hashtags that are starting to gain momentum, as well as the conversations that your competitors are having online.

Best of all? You can collect all your findings in simple, easy-to-understand reports and share them with key stakeholders in your organisation.

Pricing: Keyhole offers a free trial and 3 pricing tiers. Keyhole’s Account Analytics plan starts as low as $29/month, and the Enterprise Suite is $999/month.

2. Mention

Mention is a social media listening and publishing tool that allows you to listen to online conversations and plan your posts so that they reflect the latest industry trends and audience interests.

Mention has two solutions: Listen and Publish.

Mention’s publishing solution allows you to create and manage your social media content calendar from one place. 

Mention’s listening solution enables you to keep tabs on your competition and track key metrics in your industry to stay informed of trending topics and measure the impact of your campaigns.

Mention will send you daily recaps as well as email notifications whenever there’s been a peak of mentions of your brand.

Pricing: Mention offers 4 pricing tiers, including a free plan for one user. Their individual plans start around $25/month and their enterprise plans start at $450/month.

3. Sprout Social

Finally, Sprout Social is another Meltwater alternative that allows you to monitor your brand hashtags in real-time, track post and campaign performance and uncover trends in social media growth. 

Sprout Social allows you to organise your messages and access all your social media inboxes in one place as well as manage your content calendar. You can also use the tool to benchmark your stats against your competitors’, and by getting the Listen & Inform add-ons, you can monitor and analyse topics that are trending on Twitter. 

Pricing: Sprout Social offers a 30-day trial and 3 pricing tiers. Their plans range from $99-249 per user.

Which Meltwater Alternative is the right choice for you?

These top Meltwater alternatives we included in our list are all robust tools that can inform your decision-making and allow you to understand the type of content that resonates with your audience.

As a result, this improve your chances of increasing engagement and helping to reach your other marketing goals.

So which one should you choose?

It all depends on your needs. 

Looking for a specialised solution that gives you really detailed information on your brand reputation online? Then, Keyhole would probably be the best choice. 

Want to track online conversations and plan your social media posts from one platform? In that case, you would probably try Mention. 

Want to bring clarity to your inbox and don’t mind paying extra to get a couple of social listening add-ons? Sprout Social is probably what you want. 

The bottom line is, there are a myriad of tools out there that are more affordable than Meltwater and make social media monitoring affordable to everyone – even small businesses with small budgets.


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.

How to Get More Instagram Followers: 30 Proven Strategies

Everyone has big dreams when they start an Instagram account for their business.

But getting more Instagram followers—especially at the beginning—isn’t as easy at it seems. How do you get more Instagram followers?

Paying for Instagram followers doesn’t work. You end up with inflated follower counts that actually don’t provide any results to your business.

So how do you build an authentic Instagram following that’s relevant to your business?

Here are 30 ways to get more followers on instagram.

Jump Links:

1. Start By Strategizing
2. Research Your Competitors
3. Define Your Audience
4. Consistent Branding & Aesthetic
5. Optimize Your Instagram Bio
6. Use Relevant Hashtags
7. Create a Branded Hashtag
8. Post Great Captions
9. Post Consistently
10. Post at the Right Time
11. Post Beautiful, Professional Photos
12. Post Real People (and Selfies)
13. Ask People to Tag Their Friends
14. Tag Your Location
15. Engage, Engage, Engage
16. Share User Generated Content
17. Follow Relevant Accounts
18. Steal Your Competitors’ Followers
19. Work with Influencers
20. Collaborate With Other Brands & Accounts
21. Contests & Giveaways
22. Post Videos
23. Post Stories
24. Use Story Highlights
25. Use Instagram Live
26. Start an IGTV Series
27. Promote Your Instagram Content on Other Channels
28. Create Custom Camera Filters
29. Instagram Ads
30. Use an Instagram Analytics Tool

1. Start By Strategizing

Social media can be a huge time-waster if you don’t have an action plan. Far too many businesses go straight to posting on Instagram without any idea of why.

The harsh truth is:

Growing your Instagram follower count will require thoughtful, strategic action. Making it up as you go along won’t cut it.

Set SMART (Specific, Measurable, Achievable, Relevant, Timely) goals that relate back to your business plan. 

Your goals may be related to:

  • Growing brand awareness
  • Increasing online sales
  • Boosting website visitors

Try to set a specific, realistic goal with a deadline. For example, increasing online sales by 10% within 12 months.

By establishing your goals up front, you give a purpose behind each post.

If your goal is to grow brand awareness, you may steer more towards lifestyle content.

Want to increase sales? You may post more product shots.

If you want to boost your website visitors, you may post contests or promotional offers.

As a bonus, if you have a team of multiple people managing your account, clearly defined goals means you’ll all be on the same page.

2. Research Your Competitors

There’s no need to reinvent the wheel. You just have to make yours shinier and faster.

Start by making a list of your top competitors and then checking out each of their Instagram profiles.

Ask yourself questions like:

  • What type of content are they posting?
  • What type of content are they not posting?
  • Which posts are getting the most engagement?
  • Who are their followers?
  • What influencers are they working with?
  • How are they making use of video?

Take detailed notes as you go through this process for each of your competitors. By the end of it, you’ll have a great starting point from which to build off of.

For example, you may find none of your competitors are working with influencers, exposing an opportunity in the market.

But don’t stop there. 

By using a social media analytics tool like Keyhole, you can look at the hard data to easily compare the successes and failures of your competitors.

You can unlock insights like which types of posts get the engagement, who has more share of voice, and which accounts have the most positive user sentiment.

3. Define Your Audience

It’s much easier to get more Instagram followers if you tailor your content to a specific audience.

Establish exactly who you’re trying to reach with your posts:

  • How old are they?
  • Where do they live?
  • What is their job?
  • What are their hobbies?
  • What other brands do they like?
  • What do they like on Instagram?

The more specific the better. Come up with 2 or 3 ideal customer profiles (fictional or based off of real followers) and post everything with that user in mind.

For example, if you were Nike, you could target a fictional persona “Can’t-Stop Corey”, a hard-working finance expert who goes to the gym every morning, eats healthy, and watches sports every night.

Corey may be interested in health tips, inspirational quotes, and would likely be persuaded by famous athletes.

4. Consistent Branding & Aesthetic

Surely you’ve heard the cooking expression, “You eat with your eyes first.”

Well the same goes for Instagram. People like pretty content.

Establish a consistent design aesthetic that reflects your brand and appeals to your target audience. Use consistent brand colors, photo filters, iconography, and photo styles.

Take Pantone, for example. They post several videos and images using the same color scheme to create appealing visual consistency.

Check out Pantone’s color consistency!

Pro Tip: There are many Instagram template tools out there to help you make beautiful posts every single time.

5. Optimize Your Instagram Bio

Your Instagram bio has to be your strongest sales pitch.

When someone sees one of your posts and clicks through to your profile, now’s the time to impress.

The perfect Instagram bio is made up of several key elements:

Keyword Optimized Name:
Your profile name is searchable, so target it to the most relevant keywords to your brand. That might be your brand name, but it may also be keywords that help people find you.

For example, if you were a nail salon called Chic Nails in New York, you could make your name “Chic Nails | NY Nail Salon”.

Persuasive Bio:
Tell your potential followers exactly who you are and exactly what they will get out of following you. 

Call-To-Action Link:
Give people a link to click and a reason to click it. If you’re a SAAS company, that may be a free trial. If you’re an eCommerce business, that may be a link to a sale. Try to get more creative than just linking your website.

6. Use Relevant Hashtags

Using hashtags is all about gaining visibility. 

You can post on general trends like #MondayMotivation, but you’ll gain more traction if you post with hashtags that are relevant to your product or audience.

For example, Project UROK helps spread mental health awareness by using hashtags like #mentalhealth, #mentalhealthresource, #mentalillness, and more.

Using a hashtag analytics tool like Keyhole, you can research hashtags that are used most often by your audience or are most relevant to your brand.

You can then build a list of hashtags and use them in each and every post.

Pro Tip: Posting on social media “holiday” hashtags will also put your content in front of more people. Here’s a great list of social media holidays from HubSpot.

The Four Seasons posted this photo for #WorldSleepDay!

7. Create a Branded Hashtag

Creating your own branded hashtag is even better than using someone else’s.

If your hashtag catches on, people will be creating content for you.

And anyone who clicks through to the hashtag on someone else’s post will be more likely to see your content in the search results or their feed.

Not only does that help with your brand awareness, it also makes them more likely to follow you, because you’re the source of the content they loved.

Reebok used #ClubC to celebrate their 35th anniversary by encouraging people to post their Reebok-inspired style.

Now, their fans and influencers are sharing their own Reebok shoe photos, which dramatically increases Reebok’s brand visibility.

Pro tip: Keep your branded hashtag short and easy to remember.

8. Post Great Captions

Instagram isn’t just about great visuals. Your captions matter too.

In a world where authenticity is key, long-form captions will help your audience learn more about you and your unique message.

Plus, there’s evidence that longer captions result in more engagement.

Here are some great ways to keep your captions captivating:

  • Front load your content – Captions will cut off after a couple lines of text, so make sure you start with a powerful message.
  • Ask questions – You’re more likely to get lots of replies if you engage your audience.
  • Format with emojis – Emojis are a great way to break up long text
  • Leave your hashtags until the end – Hashtags increase visibility but clutter your posts. Put your hashtags at the bottom of your posts.

Experiment with caption length to see what gets the best results for your brand.

Pro Tip: Keyhole has an “Optimal Post Length” feature that will tell you the post lengths with the best engagement.

9. Post Consistently

It doesn’t matter how great your content is if your posts are few and far between.

Posting regularly will not only give you more opportunities to get your content in front of people, it also shows potential followers that you’re a great source for regular content.

Pro Tip: Aim to post at least once per day.

10. Post at the Right Time

Depending on your industry, when you post might be just as important as how often you post.

Keyhole’s social analytics tool will tell you the best time of the day to post for each day of the week based on typical post engagement.

11. Post Beautiful, Professional Photos

Instagram is first and foremost a photo and video platform.

That means you’ll gain followers much quicker if you have beautiful, professional photos and videos.

If you have the budget, consider hiring a professional photographer.

If you’re taking the photos yourself:

  • Use a professional-grade camera or a newer phone model.
  • Don’t take photos on the Instagram app. Use your phone’s native camera app.
  • Make sure the camera is focused on the photo subject
  • Take photos that would work as a square.
  • Learn how to take photos with great lighting.
  • Edit your photos or use appealing filters.

Even if your brand is focused more on day-to-day authenticity rather than super polished shots, you’ll still receive more engagement on nicer-looking photos rather than drab, out-of-focus photos.

Pro Tip: Check out this list of 29 Instagram photo hacks from the Huffington Post.

12. Post Real People (and Selfies)

As it turns out, people really like faces! And people love authenticity.

A study from Georgia Tech found that Instagram photos that feature faces are 38% more likely to get a like and 32% more likely to receive comments.

And not only that, photos and videos of real people make your brand more relatable and personable.

Think about it: would you rather have a photo of a product or a video of someone showing you how great that product is?

Authentic photos of your team, or selfies from your influencers are a great way to get free Instagram followers fast.

13. Ask People to Tag Their Friends

People love tagging their friends in content that helps them connect.

If you post something inspirational, funny, or relatable, ask your followers to tag their friends directly from the content.

BossBabe often posts inspirational quotes about women empowerment, asking their followers to tag friends that are also a #BOSSBABE.

Pro Tip: Use this technique sparingly, as using it too often can come off as spammy.

14. Tag Your Location

Tagging your location is another tool in your toolbox for making your posts more discoverable.

You can tag your posts or stories with your location—either with your city or the event venue where you took the photo or video.

Just like hashtags have their own feed, so do locations and events. You can tap a location or event name to see all photos and videos that were tagged with that event.

By tagging yourself at a location, you’re opening the door to new local followers.

Pro tip: To tag your Stories with a location, use the location sticker. Add a location tag in your post too!

15. Engage, Engage, Engage

People use social networks to be social.

So when in Rome…

Find an Instagram community that’s relevant to your brand, and then start liking, commenting on, and sharing content from members in that community.

There are three main reasons why you should be proactive with engagement:

  1. People like it!
    By liking and commenting on people’s posts, they will be more likely to notice you and follow you back.
  2. The Activity tab likes it!
    When someone responds to your comment, it will appear on their followers’ Activity tab. That can increase your potential reach.
  3. The Instagram algorithm likes it!
    Engagement is one of the main signals to the Instagram algorithm. The more you engage back and forth with people, the better.

This is really important:

Keep your posts authentic.

If you’re engaging with a community, talk like that community—as long as it’s consistent with your brand.

People are pretty quick to sniff out a brand that’s engaging in self-promotion, so make sure you’re actually contributing to the conversation.

If you’re a smaller brand, you may want to target users with fewer followers, and then work your way up to bigger accounts.

If you’re a larger brand, you may be able to target higher followed accounts right out of the gate.

Pro Tip: Don’t limit engagement to your marketing team. Your Customer Service / Success team can also interact with people directly on Instagram.

16. Share User Generated Content

Sharing user generated content has so many benefits.

First of all, it’s free content. Your users create it for you.

Secondly, it encourages people to engage with your brand, because they know there’s something in it for them (more exposure). This means more exposure for your account or branded hashtag.

It’s a win win.

The wide majority of AirBnB’s Instagram photos are credited to their users or hosts. They’re using their existing network as an extremely effective way to scale up their Instagram content and grow their follower base.

On top of that, every time you’re sharing someone’s content, you’ve earned a fan of your brand for live.

17. Follow Relevant Accounts

By following accounts that are similar to yours, it makes the Instagram algorithm more likely to recommend your account as a similar follow.

Or, you can follow key influencers, or accounts that are aligned with your target audience. Ideally, they’ll check out your feed to decide if they want to follow you back. 

If you’ve followed our other tips above, it’ll be a sure thing!

Pro Tip: Don’t follow too many accounts at once. A strong follower ratio makes your brand more credible.

18. Steal Your Competitors’ Followers

This tip takes a bit of tact.

Your direct competitors are the most likely accounts to have the followers you want.

So, follow tip #15 and start liking and commenting on the photos and videos of your competitors’ key followers.

Or follow tip #17 and actually start following your competitors’ followers. You’re bound to get a few free Instagram followers out of it.

There’s a chance you can win over their brand loyalty if you come off as authentic and relevant to their interests.

That said, you have to be subtle as to not ruffle any feathers. Don’t engage with any of their content directly relating to your competitors.

19. Work with Influencers

Instagram influencer marketing is popular for a reason: it works.

According to Influencer Marketing Hub, $5.20 is earned in media value per $1.00 spent on influencer marketing.

Working with influencers is the fastest way to create a positive association with your brand.

For example, Walmart works with fashion influencers to give a more stylish feel to their clothing lines.

You can use hashtags to identify the best influencers for your brand, or you can use a tool like Keyhole to identify users with the most influence.

If you’re new to influencer marketing, micro influencers are a great place to start. They’re more affordable, more amenable to partnerships, and most likely to be able to sway their close network.

20. Collaborate With Other Brands & Accounts

Keep in mind:

Every other brand is trying to grow their following too.

So look for opportunities to partner with non-competing brands that are a natural fit.

One of the most impactful collaborations was Barbie and AirBnb. They collaborated to create an actual Barbie Malibu Dreamhouse, which served as cross-promotion for both brands.

If you’re looking for collaboration ideas, you can participate in Instagram Stories takeovers, tag each other in content, co-host Instagram Live videos, or execute full marketing campaigns together.

For example, if you’re a local business, you could collaborate with a travel account who’s going to be in your area. From your account, you can share pictures and stories from their visit, and from their account, they can promote your business.

Both sides win.

21. Contests & Giveaways

Contests and giveaways are a surefire way to boost engagement quickly.

Instagram contests are easy:

Ask people to follow you, comment on your photo, and tag a friend for a chance to win free products or services.

The cost of the giveaway is often far, far less than the cost it would have taken to grow your follower account through organic marketing.

But remember:

You need to keep your target audience in mind. Winning empty followers that only follow you for giveaways won’t boost your business long term. Keep the giveaways relevant.

Keep running contests on a regular basis so that users don’t feel compelled to unfollow you.

Pro Tip: Collaborate with influencers or partner brands to extend the reach of your contest.

22. Post Videos

After launching in June 2013, video content has found its place on Instagram.

While videos receive fewer likes on average, videos receive more comments than images.

Another consideration: many businesses simply don’t want to go to the effort of posting videos, so it’s a chance to stand out from the crowd.

Here’s an example from Jamie Oliver, who turns a simple book launch into a nice-looking promotional video:

Need a few video ideas? We’ve got you covered:

  • How-to videos
  • Product demos or explainers
  • Teaser videos
  • Time lapse or behind-the-scenes videos
  • Influencer or user-generated videos
  • People talking!

Pro Tip: Start small. Even simple videos can help you stand out.

23. Post Stories

After their success on Snapchat, Stories launched on Instagram in 2016, and now, 500 million Instagram users post at least one Instagram story every day.

The most successful influencers typically post 6-7 stories per day.

So while stories can feel temporary and fleeting to businesses, users love them. There’s also evidence they produce results. According to Instagram, 1 in 5 stories results in a direct message.

For tons of Instagram Stories tips, check out this blog post.

Pro Tip: Turn your longer pre-produced video content into multiple stories to increase engagement.

24. Use Story Highlights

Don’t forget:

You can pin your top Instagram Stories to your profile.

Some accounts take the route of using their Story Highlights like a website navigation: to highlight their key products, services, or content categories.

Take Huda Kattan for example, founder of Huda Beauty, who uses her Story Highlights to showcase what type of content she puts out.

Others use their Story Highlights screen space to highlight their most recent campaign.

Nike, for example, uses their Highlights to showcase their most recent influencers.

Pro Tip: You can set covers for your Instagram Story Highlights to create a consistent aesthetic. Prada does a great job:

25. Use Instagram Live

Here’s a great tip for any social media platform:

When a platform adds a new feature, they really want you to use it. Because of that, they’re likely to reward your use of their new features in the form of increased algorithmic visibility.

Instagram is making a huge push for video, so use video!

Yes, Instagram Live was launched in 2016, but their push towards video isn’t slowing down.

Instagram Live is a feature of Instagram Stories that lets you stream live to your followers. A ring will show up around your profile picture to let your followers know you’re live.

Instagram Live is great because there’s a sense of closeness with your followers. They can ask you questions while you’re live and you can answer them in real time.

Need some Instagram Live video ideas to get you started?:

  • Behind-the-scenes look at your company
  • Product demos
  • Influencer takeovers
  • Answering questions about products or sales

26. Start an IGTV Series

IGTV is basically Instagram’s answer to YouTube. It’s available within Instagram or as a standalone app.

Whereas Stories are for short-form content, IGTV is long-form videos from a few minutes up to an hour in length. It’s designed to be a modern take on the traditional TV experience.

You can post vertical and horizontal videos, so you get more of the traditional YouTube feel.

It’s still early days for brands on IGTV, so it’s a great chance to stand out early on.

IGTV, like Instagram, is primarily an entertainment platform, so you’ll have to create content that is funny, educational, or downright addicting.

So Yummy has a great IGTV channel where they post 1-4 minute food recipes with stunning visuals.

27. Promote Your Instagram Content on Other Channels

It’s crazy how many brands skip this step.

If you’re making great content on Instagram, promote it on your other channels! 

Don’t just add a tiny Instagram icon link in your email newsletters, actually showcase your Instagram content like you would promote a blog post or a landing page.

Don’t just include a link to your Instagram in your blog, embed your Instagram content in your blog posts.

Sending your customers from other marketing channels to Instagram is perhaps the most underutilized follower growth hack.

28. Create Custom Camera Filters

We’re getting into high-effort territory, but creating a custom camera filter is a fast way to get tons of engagement and promotion for your brand.

Using Spark AR by Facebook, you can create your own AR (augmented reality) filters that are directly tied to your brand.

Then, users will use your filter, along with your branded hashtag, and you can re-post their user-generated content as your own. It’s like a self-sustaining content engine!

Gucci creates filters and asks users to share with the hashtag #GucciFilters, which they share back on their profile.

29. Instagram Ads

While everyone’s looking for free Instagram followers, the paid route isn’t always a bad option.

But don’t buy followers. Pay to promote your content instead.

If you’re looking for fast, efficient exposure, Instagram ads may just do the trick.

30. Use an Instagram Analytics Tool

Today’s marketer has to be data-obsessed.

No matter which of the above tips you decide to follow, it’s smart to always be evaluating whether or not your strategy is working by using data.

Using Keyhole, you can create:

  • Hashtag reports
  • Social campaign reports
  • Influencer reports
  • Brand monitoring reports

It’s fast, accurate, and easily shearable.


To get the data you need to grow your Instagram following, start your free Keyhole trial today.

Life is short and the internet is vast.