User-generated content (UGC) has shifted from a nice-to-have to an essential component of modern marketing. Today, where traditional advertising methods often fall short, brands are turning to their customers to create and share authentic content. This approach not only bolsters brand credibility but also fosters a deeper sense of community and trust among consumers. This … Read more
The field of marketing is both intriguing and constantly evolving. Marketers need to stay updated on new Google updates, social media updates, industry news, trends, and strategies every second day. But do you think marketers can spare the time to search the internet for the newest marketing updates? Certainly not! Luckily, marketing newsletters have arrived … Read more
Have you ever visited a page and wanted to read it later? Well, that’s where social bookmarking comes in. You save all your favorite content in one place, accessible from any device. But, how does it work and where can you find these platforms? Let’s take a closer look. What is social bookmarking? Social bookmarking … Read more
Could it be time to integrate QR codes into your next marketing campaign? As brands enter a digital era, QR codes have revolutionised the consumer journey from first impression to checkout. QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. … Read more
On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports media campaign versus another? How … Read more
With over 2 million content creators worldwide using Photoshop, it’s no surprise that it has become the industry standard for image editing and graphic design. However, it might not be the best option for everyone, due to its high price tag. In recent years, there has been a rise in alternative software that offers similar … Read more
Twitter has always been a challenging platform for businesses. While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter. We all know social engagement is important for brands, but how do … Read more
Hold on! Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you? We get that frustration! Despite having a solid strategy in place, you will see a discrepancy in performance. As per recent surveys, 90% of the Fortune 500 companies … Read more
Creating content can help your business generate more leads. Every published article, video, or podcast episode acts as a 24/7 salesperson that educates visitors about your brand, products, and services. You’ll also have to create pieces of content with different objectives. Some content attracts new visitors to your business, while other pieces of content focus … Read more
When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. However, there will always be content thieves … Read more