Engagement Rate Calculator
Unlock the potential of your social content with insights that matter. Discover not just how many, but how deeply users interact with your posts.
Engagement rate is a vital metric that gauges interactions per follower, revealing the true resonance of your content. More than just numbers, a robust engagement rate reflects a genuine connection with your audience, transcending basic follower counts.
Enter your data and instantly receive your engagement rate, helping you to refine your content strategy for maximum impact.
Engagement Rate = (Total Interactions per Post / Total Followers) × 100%
Interactions include likes, comments, shares, and platform-specific actions like saves or retweets.
While a "good" engagement rate often ranges from 1% to 5%, this can vary by platform and industry. Understanding this metric’s nuances can significantly influence your strategy.
Utilize engagement rate data to:
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The engagement rate is a metric used to assess the average number of interactions your social media content receives per follower.
Great engagement is the best signal that an influencer’s followers will take action and that collaboration will yield a positive ROI for you or your organization.
Note: You need to authenticate your Instagram account to get a more accurate Engagement Rate of your profile.
The engagement rate is a metric used to assess the average number of interactions your social media content receives per follower.
Great engagement is the best signal that an influencer’s followers will take action and that collaboration will yield a positive ROI for you or your organization.
Note: You need to authenticate your Instagram account to get a more accurate Engagement Rate of your profile.
The engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.
Instagram Engagement Rate =
Total Engagement / Total Instagram Followers x 100%
In this case:
Total Engagement =
the sum of all interactions (shares, comments, reactions, etc.)
Total Instagram Followers =
the number of people who follow your Instagram account.
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