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Pitching eSports Sponsors: How to Use Social Media Metrics to Secure Sponsors
While being a professional gamer sounds like it’s all fun and games—securing an eSports sponsorship is serious business. Asking and pitching for an eSports sponsorship takes planning, research, and a bit of marketing savvy. Sponsors care about more than just your follower or subscriber counts—they want to know how much…
eSports: Increasing Revenue and Doubling Down on Monetization [+ Case Study!]
With the increasing variety of eSports monetization strategies, long gone are the days when eSports were seen only as a hobby. It’s no secret that the eSports culture is rapidly growing, and with rapid expansion, the possibilities for developing revenue streams expand as well. Still, let’s face it – many…
How Are Impressions Calculated?
Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. Jump Links: What are Impressions?Why Should You Track Impressions?How Are Impressions Calculated? What are Impressions? Impressions are the total number of exposures to your content. This can include the same person seeing…
Instagram Posts vs Instagram Stories: Is One Better Than the Other?
Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help!…
How Do I Measure Hashtag Performance?
Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. To measure hashtag performance, you’ll need a hashtag analytics tool. Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors….
How Do I Calculate ROI of an Influencer Marketing Campaign?
Influencer marketing is one of the fastest-rising trends in marketing. But how do you calculate the ROI of an influencer marketing campaign? If you’re new to the concept, influencer marketing is the collaboration between a brand and a content creator with a large social media following. The influencer endorses the…
When is The Best Time to Post on Instagram?
Wondering when you should post on Instagram to get the most visibility and engagement? The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to mid-day. The two most cited studies on the topic are are:…
How Do I Calculate Follower Growth Rate?
When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, it’s much better to track your follower growth rate. Jump Links: What is Follower Growth Rate?Why…
How Do I Calculate Engagement Rate?
Social media accounts with larger following are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of content quality independent of the number of followers an account has. Jump Links: What is Engagement Rate?Why Should You…
What Type of Influencer is Best for My Campaign?
Working with social media influencers is a rapidly growing and highly effective marketing tactic. It’s a quick way to gain trust and visibility with an audience thanks to the opinion or voice of someone they already trust. The challenge, however, is identifying which type of influencer is best for your…