Do you need help to make the most of Instagram despite being one of the 2 billion monthly active users? With Instagram’s increasing popularity, knowing which features to use to enhance your experience on the platform can be overwhelming. Many users struggle to optimize their usage, leading to a lack…
PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You…
It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations. While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top…
When TikTok videos first started going viral, Instagram launched its own format for short-form vertical video fun, Instagram Reels. This type of video post gave users access to a suite of editing tools and a music library within the app to create engaging videos and let the creativity run wild….
Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring. There are so many buzzwords around this topic, but they are ultimately the pieces of the…
Wondering when you should post on Instagram to get the most visibility and engagement? The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to midday. If you conduct an extensive search, you’ll be simply surprised…
Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral. Small businesses are not immune to bad ratings and reviews. A similar analogy follows in the enterprise sector. …
Instagram has emerged as one of the most powerful social media platforms for businesses of all sizes. With over 1 billion monthly active users, it’s the 5th most visited website in the world. Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand,…
Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out. You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums. But did you ever wonder how…
Instagram has a massive user base of over 1 billion, of which 90% follow at least one business account. Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey…