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How Do You Measure Brand Awareness on Social Media?

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Jump Links: What is Brand Awareness?Social Media Brand Awareness Metrics You Can TrackIs There…

How Does Sentiment Analysis Work?

Sentiment analysis is an automated process that determines the emotional tone behind a message.  Jump Links: Sentiment Analysis in Social MediaThe Benefits of Using Sentiment Analysis Sentiment analysis is powered by natural language processing (NLP) and machine learning (ML) algorithms. These artificially intelligent bots are trained on millions of pieces…

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