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Top 29 Social Listening Tools for Marketers in 2020
There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make…
9 Essential Social Media Metrics to Monitor [+ 5 Best Tools to Track Them!]
You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with strong engagement rates. But, are you using your social media accounts correctly? Is your business seeing any return on investment from all your social media efforts?…
How Much Instagram Influencers Cost: A Guide to Influencer Marketing Pricing
Nowadays, if there’s a single Instagram marketing strategy gaining momentum then that surely is influencer marketing. If there’s anything troublesome about influencer marketing, it’s that there is definitely a bunch of marketers trying to determine Instagram influencer pricing. Yet, with the influencer marketing industry expected to be worth up to…
Top 25 Social Media Analytics Tools: The Definitive Guide
[Updated in June 2020, for a brand new Social Media Analytics Tools comparison!]
Did you miss our previous article on the 27 best Hashtag Analytics strategies? No worries, you can read it here: https://keyhole.co/blog/hashtag-analytics-27-actionable-strategies/
It can be a daunting task.
You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs.
Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.
How do you know which of them would deliver on their promise? A good complete guide is a great place to look.
Here’s a guide showing you the top 25 social media analytics tools, and how they work.
Looking for a specific tool? Jump ahead:
1. Keyhole
2. AgoraPulse
3. Brandwatch
4. BrandMentions
5. Meltwater
6. Reputology
7. TapInfluence
8. Hootsuite
9. NetBase
10. Oktopost
11. quintly
12. Rival IQ
13. Social Studio
14. Sprout Social
15. Socialbakers
16. Brand24
17. Mention
18. Followerwonk
19. Iconosquare
20. Audiense
21. Tailwind
22. TweetReach
23. Falcon.io
24. Minter.io
25. Snaplytics
Pitching eSports Sponsors: How to Use Social Media Metrics to Secure Sponsors
While being a professional gamer sounds like it’s all fun and games—securing an eSports sponsorship is serious business. Asking and pitching for an eSports sponsorship takes planning, research, and a bit of marketing savvy. Sponsors care about more than just your follower or subscriber counts—they want to know how much…
eSports: Increasing Revenue and Doubling Down on Monetization [+ Case Study!]
With the increasing variety of eSports monetization strategies, long gone are the days when eSports were seen only as a hobby. It’s no secret that the eSports culture is rapidly growing, and with rapid expansion, the possibilities for developing revenue streams expand as well. Still, let’s face it – many…
How Are Impressions Calculated?
Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. Jump Links: What are Impressions?Why Should You Track Impressions?How Are Impressions Calculated? What are Impressions? Impressions are the total number of exposures to your content. This can include the same person seeing…
Instagram Posts vs Instagram Stories: Is One Better Than the Other?
Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help!…
How Do I Measure Hashtag Performance?
Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. To measure hashtag performance, you’ll need a hashtag analytics tool. Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors….
How Do I Calculate ROI of an Influencer Marketing Campaign?
Influencer marketing is one of the fastest-rising trends in marketing. But how do you calculate the ROI of an influencer marketing campaign? If you’re new to the concept, influencer marketing is the collaboration between a brand and a content creator with a large social media following. The influencer endorses the…