Blog
Social Listening: Best Practices For Growing Businesses
Updated on January 23rd, 2020. More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Jump Links: 5 Social Listening Best Practices: 1. Pick…
The Ultimate Facebook Analytics Guide: The Insights You Need to be Tracking
You still haven’t started using Facebook Analytics, have you? Could it be because you don’t understand it? Or perhaps you don’t know how to set it up in the first place. Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway. We…
Why Social Listening Needs to be Integrated Across Departments
Social listening should not be owned solely by your marketing function. Key parts of an organization need to share this gold mine. Before I get into the details of how social listening can benefit across departments, let us first tell you why businesses need to listen. Jump Links: Marketing Customer…
Benchmarking: Analyze Industry Competitors and Enhance Marketing Strategy Using Social Media Benchmarking (+6 Step Plan!)
How does your social media performance compare to your competition? And how do you even begin to answer that question? In this guide, we’ll cover the metrics and benchmarking tactics needed to judge the performance of your social media campaigns. What type of success have your competitors seen? Where do…
Brand Collabs Manager: What is It?
With influencer marketing and branded content continuing to surge in the digital marketing space, it’s no surprise that Brand Collabs Manager for Facebook and Instagram is being introduced. Previously only available to Facebook creators, it’s a new marketplace tool being tested with a select group of Instagram creators. Jump Links…
Hashtag Analytics: 27 Actionable Strategies To Grow Your Business
In this guide, we’ll be exploring 27 actionable hashtag analytics strategies. We’ll also document case studies to show how businesses flourish by implementing these strategies. By following the actionable strategies in this guide, you’ll learn how to make use of proper hashtags, hashtag analytics, and hashtag tracking tools. Before we…
Instagram Messages: How Businesses Can Engage Their Audience & Tools to Manage Your Inbox
There are many ways you can capture the attention of your followers on Instagram (and social media in general), but hardly anything is as powerful as establishing a strong relationship with your followers and potential customers via Instagram messages. In this post, we’ll give you a clear overview of why…
Using Twitter Advanced Search to Diversify Marketing and Increase Engagement
With 335 million active users, Twitter is undeniably the home of amazing opportunities, especially for brands that want to engage with their fans and followers. From finding leads to providing customer support to free PR and media mentions, the marketing opportunities are endless. Before you get too excited, there’s a…
Using Hashtag Tracking to Optimize Social Listening Strategy [+ Tools!]
When many marketers and community managers think of social listening, manually scouring through sets of posts, tweets and messages comes to mind. But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and…
Broadcast and Media Companies: Improving Performance with Social Media Analytics
Social media has changed the dynamics of marketing, reshaped the way people consume information and revolutionized the way brands and organizations communicate with their audience. In a world where information is available in real time and content is accessible on-demand, broadcast and media companies have to keep pace with changing…