In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. It’s a rising market that is already bringing…
Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. But how does it help, you may ask? For starters, social media data help you understand your audience, pinpoint well-performing strategies, and…
Social media reports are integral to monitoring your brand’s performance on social media and for creating an informed content strategy. While social media provides us with a ton of data about our posts, distinguishing signals from the noise remains a challenge. When it comes to sharing the month’s results with…
No matter the type of business or organization you run, brand awareness is one of the key factors around which you will build your marketing strategy. Familiarizing your prospects and the audiences you want to attract with your brand, vision, and mission can turn you into a household name. But…
The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The time spent on TikTok is up 325% year-over-year, proving that the rate…
Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. The app has had an immense impact on video and culture in today’s world. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. …
So you’ve begun your social media marketing journey. You post daily on social media. Sometimes people like, share, and comment on your posts. And sometimes they don’t. You want to know the real reason behind why people are engaging or not with your content. Of course, counting the number of…
You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. So it…
Instagram marketing has become an essential part of every business’s social media toolkit, especially for eCommerce brands. What’s more, Instagram reports that more than 200 million Instagrammers visit at least one business page daily, and 60% of users say they discover new products on Instagram. Over 1 billion users are…
This is a guest post from Nivedita Panchal (InVideo). One must be living under a rock if they’re unaware of what TikTok is. This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. China made an app called Douyin that year…