Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s…
If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform by far. Almost 75% of high-income earners use Facebook. Facebook allows for granular targeting that other platforms can’t offer. Facebook…
You guessed it: 2022 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is…
With over 2 billion active users, Instagram is one of the most potent platforms for marketers and brands to grow their business online. With the right engagement on Instagram, you can build your brand’s community and increase brand awareness and reach, thereby heightening your online presence. However, with the decrease…
With over 1.2 billion active monthly users, and the number expected to rise to 1.5 billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. However, attracting and retaining your followers’ attention on TikTok is no easy feat. It requires more…
Social media management has evolved to an extent where you need tools to automate mundane tasks such as scheduling, planning campaigns, competitor monitoring, managing analytics in real time, and so forth. Right from ideation, creating a social media calendar to measuring the impact of campaigns over spreadsheets can be a…
Christmas for most is presents and jingles, but for Social Media Marketers, it’s a season of frenzy. Social Media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.
If you’re using Instagram to market your business, the best way to guarantee success is by growing your Instagram followers first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must. In order to boost your following, you need to…
Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play wise and track them. Next obvious question that might bug you is how to measure hashtag performance. Luckily, there are several hashtag analytics…
You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI? Are you measuring your social media…