Blog
Instagram Messages: How Businesses Can Engage Their Audience & Tools to Manage Your Inbox
There are many ways you can capture the attention of your followers on Instagram (and social media in general), but hardly anything is as powerful as establishing a strong relationship with your followers and potential customers via Instagram messages. In this post, we’ll give you a clear overview of why…
Using Twitter Advanced Search to Diversify Marketing and Increase Engagement
With 335 million active users, Twitter is undeniably the home of amazing opportunities, especially for brands that want to engage with their fans and followers. From finding leads to providing customer support to free PR and media mentions, the marketing opportunities are endless. Before you get too excited, there’s a…
Using Hashtag Tracking to Optimize Social Listening Strategy [+ Tools!]
When many marketers and community managers think of social listening, manually scouring through sets of posts, tweets and messages comes to mind. But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and…
Broadcast and Media Companies: Improving Performance with Social Media Analytics
Social media has changed the dynamics of marketing, reshaped the way people consume information and revolutionized the way brands and organizations communicate with their audience. In a world where information is available in real time and content is accessible on-demand, broadcast and media companies have to keep pace with changing…
Sports Marketing: Tracking Social Media ROI, Influencers, and Engagement
On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports…
5 Under Analyzed Social Media Metrics that Matter [+ Tools to Measure Them!]
This post was updated on November 27th, 2019. With so many social media analytics tools that focus on different stats, it’s hard to figure out which metrics matter. Some of the most important ones are often ignored in favour of “vanity metrics” – numbers that don’t help guide your marketing…
Writing Instagram Captions that Convert: Content, Formatting, and Hashtags
In this guide, you’ll unlock how to get more likes, more comments, and better reach using Instagram captions. You’ll discover why Instagram captions are so important, and why you shouldn’t ignore the powerful engagement that a well-written caption can garner. We’ll also share can’t-miss tips on how to write a…
Social Media for Nonprofits: Proving Your ROI and Impact through Social Media Analytics
Social media has radically changed the way people discover, consume, and share information about issues that matter to them. For nonprofits, that’s more than a good thing. Now your work, your impact, and your stories can get the recognition and attention they deserve. Social media for nonprofits gives you the…
Instagram Threads, Restrict, and Product Launch: 3 New Features & What They Mean for Your Engagement
Over the past few months, Instagram has announced three new features that are set to accelerate Instagram marketing—Instagram Threads, Instagram Restrict, and Instagram Product Launch. While Product Launch is still being actively tested, Instagram Threads and Instagram Restrict are a big deal for marketers and brands using Instagram to promote…
7 Important Instagram Analytics Marketers Need to Know [+ 4 Tools!]
This post was updated on November 16th, 2019. Before we talk about instagram analytics, let’s talk about why Instagram matters to marketers. Instagram is a marketing powerhouse and is very beneficial for business and brands. It’s the go-to platform that businesses should be using. The platform offers features that businesses…