Blog
Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact
It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies…
How to Create an Epic Twitter Hashtag Campaign
With over 79% of marketers in 2014 using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. Twitter hashtag campaigns can help you reap enormous rewards when done right. But how can you run and optimize a winning Twitter hashtag campaign? We’ll walk…
20 Social Media Tools: Automation to Save Time and Outperform Competitors
Use social media tools to automate some of your tasks. Not only will you be able to do everything and then some, but you’ll also be able to have an even bigger impact on social media than you are having right now, and do it in less time. There’s always…
16 Social Listening Strategies to Incorporate Into Your Business Strategy [+2 tools!]
Updated on February 11th, 2020. With 3.03 billion active social media users around the world, you can use social listening to tune in and monitor what your customers are saying about your business across a variety of platforms. This allows you to listen to your customer base, learn more about…
Marketing Report Essentials: How to Create Perfect Reports and Impress Clients
Marketing reports are at the core of any marketing strategy. And while some marketers only think of reporting as a sales pitch, it’s actually much more than that. While it’s important to prove the value of the work you provide to your clients or your superiors, it’s even more important…
Social Media Trends to Track in 2020 and Beyond: Marketing Tools, Content, and Strategy
Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun! For example, Facebook was expected to lose its overall social media dominance. Yet, it’s 2020, and Facebook still remains the most widely used social media platform. At Keyhole, social media is our…
Social Listening: Best Practices For Growing Businesses
Updated on January 23rd, 2020. More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Jump Links: 5 Social Listening Best Practices: 1. Pick…
The Ultimate Facebook Analytics Guide: The Insights You Need to be Tracking
You still haven’t started using Facebook Analytics, have you? Could it be because you don’t understand it? Or perhaps you don’t know how to set it up in the first place. Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway. We…
Why Social Listening Needs to be Integrated Across Departments
Social listening should not be owned solely by your marketing function. Key parts of an organization need to share this gold mine. Before I get into the details of how social listening can benefit across departments, let us first tell you why businesses need to listen. Jump Links: Marketing Customer…
Benchmarking: Analyze Industry Competitors and Enhance Marketing Strategy Using Social Media Benchmarking (+6 Step Plan!)
How does your social media performance compare to your competition? And how do you even begin to answer that question? In this guide, we’ll cover the metrics and benchmarking tactics needed to judge the performance of your social media campaigns. What type of success have your competitors seen? Where do…