Blog
How to Get Verified on Twitter in 2020: Boost Your Chances
Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. The verification badge next to the verified account’s profile name. When you search for the…
The 11 Best Social Media Scheduling Tools for Businesses
When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. But with so many options, how do you determine the best tools…
The Free Social Media Reporting Template for Marketers
Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working…
The Essential Guide to Social Media Icons for Marketers
Have you ever come across a website that doesn’t have any social media icons? Chances are, you haven’t. These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. And now with social media playing such a huge role…
What’s The Best Number of Hashtags to Use In My Post?
Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram. Let’s first cover why you should be…
How to Calculate the ROI of a Social Media Influencer Over Time
Influencer marketing is all the rage. That’s because audiences would much rather hear from personalities they know and love rather than a brand they’ve never heard of. Jump Links: Influencer Social Media MetricsHow to Calculate the ROI of an InfluencerInfluencer ROI Calculation Examples Collaborating with an influencer is a great…
How Do You Measure Brand Awareness on Social Media?
Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Jump Links: What is Brand Awareness?Social Media Brand Awareness Metrics You Can TrackIs There…
How Does Sentiment Analysis Work?
Sentiment analysis is an automated process that determines the emotional tone behind a message. Jump Links: Sentiment Analysis in Social MediaThe Benefits of Using Sentiment Analysis Sentiment analysis is powered by natural language processing (NLP) and machine learning (ML) algorithms. These artificially intelligent bots are trained on millions of pieces…
What Instagram Stories Metrics Should I Track?
It’s exciting to roll out a flashy Instagram Stories strategy, but you won’t be able to track your success unless you track your Instagram Story analytics. Luckily, it’s easy to track your Instagram Story analytics natively within the Instagram app, or with a social media analytics tool like Keyhole. Jump…
What is a Good Follower to Following Ratio?
A follower to following ratio is the number of followers an account has relative to the number of accounts they are following on social media platforms like Twitter and Instagram. This is also known as your “follow ratio” or in the eyes of some, your “Instagram Cool Ratio.” Your follow…