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The Top 25 Social Media Monitoring Tools [Updated for 2021]
This Social Media Monitoring Tools List has been updated as of November 2020 Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. In recent…
Social Media Marketing 101 for Small [and New] Businesses
Congratulations on being a new or small business owner! You are making our communities healthier, and in return we want you to succeed. So, we made this Social Media Marketing 101 guide just for you. Social media can be a powerful (and affordable!) way to drive brand awareness, engagement and…
Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]
Updated in November 2020 Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most…
We Analyzed A Million #Halloween2020 Social MediaPosts – This Is What We Learned
Despite restrictions, Halloween made a splash this year, at least on social media. There were over 963.7K posts with the hashtag #Halloween2020, which resulted in 5.5 billion impressions this past October, showing that people were still excited about the beloved holiday. But most importantly, what are people talking about? #TrickorTreat…
The Top 16 Facebook Analytics Tools for Marketers
Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. Almost 75%…
The Top 25 Social Media Analytics Tools [Updated for 2021]
Updated – November 2020 Did you miss our previous article on the best Sentiment Analysis Tools? No worries, you can read it here: https://keyhole.co/blog/best-sentiment-analysis-tools/ You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers…
5 Social Media Strategies That Succeeded in 2020 [Key Takeaways]
Updated in October 2020 This year has been a heck of a ride for everyone. However, savvy brands have risen to the occasion giving us great takeaways about social media trends that are here to stay. Which social media strategies were the most successful in 2020? How can these help…
Instagram SEO: 7 Tips to Boost Your Visibility
If you’re using Instagram to market your business, the best way to guarantee success is by boosting your following first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must. In order to boost your following, you need to get…
Your Guide to TikTok Marketing and How to Use It for Business
TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take…
The Best Sentiment Analysis Tools for Social Media
While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis…