Blog
6 Influencer KPIs to Track for Every Campaign
Influencer marketing is one of the most powerful ways to grow a brand in social media. And to guarantee marketing success, you need to measure your results, which is why you need these influencer KPIs. The marketing strategy involves tapping into the influence of others to help build trust in…
Introducing Social Publishing
Social Publishing is available with all Keyhole plans and trials starting on March 17th, 2021 Smart social media marketers know that it’s important to stay on top of trends, collect and gather insights, create audience-pleasing content and publish regularly. And yes! Doing all these things can take a lot of…
Share of Voice: The ultimate social media performance measure
Curious how you shape up against your competitors on social media? Then you’ll want to track and calculate share of voice. “Taste the relish to be found in competition — in having to put forth the best within you to match the deeds of risk-taking, hard-working competitors.” Henry J. Kaiser…
The 7 Most Important Social Media Marketing Metrics
Social media marketing metrics can optimize your strategy. Keep track of these 7 metrics in 2021 to measure and prove your success.
4 Tips to Find Micro Influencers on Instagram [to Boost Sales]
Updated on December, 2020. Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands…
5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]
Want to run a winning influencer marketing campaign in 2021? Take inspiration from the most successful Instagram influencer campaigns in 2020 [backed by data].
Miss Topsy? Here are the Top 3 Topsy Alternatives
It’s no longer news; Topsy is dead.
Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Hardly anyone saw the end of Topsy coming, but well, it happened.
So what now? Of course, you can’t abandon your social media marketing job because Topsy is no more.
You need a Topsy alternative that can perform the same function it did – or go beyond it.
And you’re at just the right place to find that; here are the top three Topsy alternatives you can use:
Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late
Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Not convinced? Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme. The picture…
Social Commerce: 5 Secrets to Boost Sales with Social Media
Social Commerce is here to stay. Here are the best tactics to leverage social to grow sales, and make your products irresistible to your audiences.
Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]
While 2020 may have changed our sense of style, fashion brands did not disappoint in creating fierce fashion social media campaigns. Here’s a list of the 5 best fashion social media campaigns proven by their successful results.