If one thing GenZ has proven is that they are connoisseurs of social media. They are the cool kids in the block, who even had Orkut and MySpace profiles. They were the first generation that literally grew up in the digital age. GenZs are even considered much more woke when…
Found an interesting reel while scrolling? You tap into the profile and read out their bio! Well, you are not alone in judging somebody by their Instagram bio. It has the potential to make or break your brand image, especially if you are starting out or a lesser-known business. It’s…
Short-form video is the most engaging type of social media content. It ranks ahead of images, live videos, as well as *pause* GIFs, and memes. If you want to attract users to your social media profiles and keep them there, short videos should be a major focus. If only there…
User interactions on social media are expected to generate $153.4 billion in revenue in 2024, emphasizing the importance of your brand’s Instagram presence in a competitive landscape. To boost brand presence, brands should strive to make their Instagram page as discoverable as possible. This article explores how an Instagram bio…
Are you tired of the constant pressure to chase likes and validation on Instagram? Do you long for a more authentic and stress-free social media experience? You’re not alone. We’re constantly bombarded with countless metrics such as likes and shares, but are they bringing us genuine happiness or simply fueling…
TikTok has become the go-to platform for the digital-first generation. As the hottest social media hub on the block, its exponential growth has had a significant impact on how consumers interact with their favourite brands online. Gone are the days of Facebook ads and Instagram partnerships. Today, more brands than…
Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. That’s why you should calculate engagement rate. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers…
What makes a social media campaign stand out and resonate with the right audience? Of course, you need a content calendar to maintain a consistent posting schedule. Also, you might need a team of graphic designers, photographers, animators, and other skilled professionals to create stellar visuals for your campaign. But…
Having 10K followers on LinkedIn is only useful if you can convert them into leads. Growing an email list directly communicates with this audience, ensuring you can reach it without relying on social media algorithms. You own the email list and control your exclusive audience. Additionally, it helps nurture leads,…
Twitter is among the top social media platforms, with around 400 million users. A plethora of them actively share information, trending content, and so much more on a daily basis. Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness. Some of the best things about using…