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How Are Impressions Calculated?

Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. Jump Links: What are Impressions?Why Should You Track Impressions?How Are Impressions Calculated? What are Impressions? Impressions are the total number of exposures to your content. This can include the same person seeing…

How Do I Measure Hashtag Performance?

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. To measure hashtag performance, you’ll need a hashtag analytics tool. Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors….

When is The Best Time to Post on Instagram?

Wondering when you should post on Instagram to get the most visibility and engagement? The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to mid-day. The two most cited studies on the topic are are:…

How Do I Calculate Follower Growth Rate?

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, it’s much better to track your follower growth rate. Jump Links: What is Follower Growth Rate?Why…

How Do I Calculate Engagement Rate?

Social media accounts with larger following are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of content quality independent of the number of followers an account has. Jump Links: What is Engagement Rate?Why Should You…

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