Social Media

Drowning in a sea of social media buzzwords? Don’t worry, we’ve got your back! Our extensive glossary serves as your go-to guide, breaking down the complex terms & metrics that surround the digital realm.

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Keyhole - Social Media Analytics and Influencer Marketing


Affiliate marketing is a performance-driven strategy where individuals, known as affiliates, champion the task of promoting the products or services of another company.


An AMA, short for “Ask Me Anything,” is a popular interactive format on social media and online forums where individuals, often experts, celebrities, or influencers, invite their audience to ask questions on a wide range of topics. 


ATP stands for “Answer the Phone”. It is a playful acronym that someone might use to jokingly or casually request that someone answer their phone immediately when it rings. 


Originating from the platform, the beige flag concept was introduced to highlight those quirky, neutral traits in partners that aren’t necessarily deal-breakers or deal-makers.

BeReal is a social media app that aims to bring authenticity back to social media posts. It is designed to encourage users to share unfiltered and unprepared content. The app does not have features like filters or the ability to gain followers. 


The term bet can be used in a few different ways on social media but generally means agreed or okay.


BFR is an acronym commonly used on social media to mean “be serious” or “be for real”. It is often used as a way to respond to something that is surprising, suspicious, or incredulous. 

A Bitmoji is a personalized cartoon avatar that you can create to represent yourself. It allows you to create a character that resembles your physical appearance and choose different outfits and accessories. 

BookTok is a thriving subcommunity on TikTok that revolves around books and reading. It’s where book lovers, authors, and publishers converge to share reviews, recommendations, and literary discussions. 

Originating from African American Vernacular English (AAVE), “bussin” is a term that denotes something as exceptionally good, flavorful, or impressive. 


Caught in 4K is a phrase that’s become popular on social media for highlighting when someone is captured doing something unmistakable.

Cheugy describes something that was once trendy or in vogue but is now outdated or trying too hard. It’s not necessarily something that’s uncool or undesirable but rather something that needs to be slightly off from current trends. 

Chronically Online refers to those who spend a significant amount of time online, to the point where their personality revolves around internet memes, culture, and slang. 

Clickbait refers to content, particularly headlines or titles, that are designed to grab attention and elicit clicks from users, often in the context of online media. The purpose of clickbait is to generate views, increase traffic, and maximize advertising revenue. 

In the visually-driven world of social media, a cover photo stands as a digital billboard for profiles and pages. It’s that prominent image placed at the top, setting the tone and often being the first visual element users engage with. 


CTR or Click-Through Rate represents the percentage of users who click on a specific link or ad relative to the total number of users who viewed it.


The term “delulu” is a slang abbreviation of the word “delusional”. It is often used to describe individuals who display odd or extreme behaviour, particularly superfans or dating partners. 


DM, or Direct Messaging, is a feature on many social media platforms that allows users to send private messages to one another. Unlike public posts or comments that are visible to all followers or even the general public, DMs are strictly between the sender and the recipient. 


Fax, No Printer is a playful expression used on social media to assert that something is undeniably true. It’s akin to saying just the facts or nothing but the truth.

“Finna” is a slang term that is short for “fixing to” or “going to”. It is often used to express the idea of preparing to do something or indicating plans for the immediate future. 

A Finsta is a term that has become popular among teenagers and young adults that refers to a “fake Instagram” account. 


The term “FR” is an abbreviation for “For Real” or “For Real?” and is often used to convey sincerity, agreement, or emphasis on a statement or opinion. 


“FYP,” or “For You Page,” is a term predominantly associated with the social media platform TikTok. It refers to the main feed on TikTok, where users are presented with a stream of videos curated based on their preferences, interactions, and behaviors. 



A GIF is a computer file format used to compress and store visual digital information. Unlike other image formats, GIFs are often animated and frequently used to express jokes, emotions, or reference memes and memorable moments from TV shows and movies.

A “glow up” refers to a positive transformation or change in a person’s appearance, confidence, or lifestyle over time. It typically involves personal growth, improved self-care, and a boost in self-esteem.

The term “gram” is often used as a shortened version of “Instagram,” a popular social media platform for sharing images and videos.


A Graphical User Interface (GUI) is a type of user interface that allows users to interact with electronic devices using graphical elements such as icons, buttons, and menus, rather than text-based commands. 


Hot Girl Summer is a phrase that encapsulates a mood of confidence, self-love, and unbridled enjoyment of life, particularly during the summer months. It’s about embracing one’s individuality, celebrating freedom, and living life to the fullest. 


H/T is an abbreviation that stands for “hat tip” or “tip of the hat”. It is commonly used on social media platforms like Twitter to give credit or acknowledge the original source of a meme, expression, image, or idea. 


IDGI is an abbreviation for “I don’t get it.” It is commonly used in online conversations, including social media, to express that someone genuinely doesn’t understand a joke, idea, or statement.

I’m baby is a phrase that’s taken on a life of its own on social media. It’s a humorous way to express vulnerability or a lack of knowledge about something.

An influencer is an individual who has established credibility and a significant following on social media platforms. They use their influence and online presence to create content, share their opinions, and promote products or causes to their audience. 


In social media, “ISO” stands for “In Search Of.” It is commonly used when people are looking for something specific, such as a particular item, information, recommendations, or connections. 



Originating from the Joint Photographic Experts Group, JPG, often also referred to as JPEG, is a method used for the lossy compression of digital images. 


Karen is used to describe a stereotype of a demanding, entitled, and often confrontational middle-aged white woman. 

Key Performance Indicators (KPIs) are the metrics that gauge the success of an organization’s performance in achieving key objectives.


Live streaming refers to the process of broadcasting real-time, live video footage to an audience over the internet. 


LMR stands for Like My Recent, a call-to-action used primarily on social media platforms like Instagram and TikTok. 

“Lowkey” is a term used on social media to subtly emphasize a statement or feeling, often indicating that something is significant but not overly intense.


Main Character Energy is a phrase that has gained traction on social media, symbolizing a person who radiates confidence, charisma, and the essence of being the protagonist in their own life story.

A marketing funnel visually represents the customer journey from the awareness stage to the conversion stage. It is a way to understand and guide potential customers through different buying process steps. 

A meme (pronounced “meem”) is a cultural symbol or idea that spreads rapidly from person to person, primarily through the internet. It often takes the form of an image, video, or text, which is humorously altered to convey a particular message or sentiment.

Menty B is a colloquial term predominantly used on social media to refer to a mental breakdown. It captures moments of intense emotional stress or psychological strain where an individual feels overwhelmed. 


In social media slang, Mid is a term used to describe something that is of average quality or mediocre.

Millennials, also known as Generation Y, were born between the early 1980s and late 1990s. They are often considered tech-savvy, diverse, open-minded, and interested in work-life balance. 


Derived from the word “nepotism,” the term ‘nepo baby’ refers to individuals, often in the entertainment or business sectors, who have gained positions or opportunities primarily because of their familial or close connections rather than merit.


NPC stands for “Non-Player Character”. The term “NPC” originates from video game culture and is used to describe characters in a game that are controlled by the computer rather than by a player.


“OK Boomer” is a phrase that has gained popularity in recent years and is often used in response to dismissive or condescending attitudes from older generations towards younger ones. 

OOMF is an internet acronym that commonly stands for “one of my followers” or “one of my friends”. OOMF is used to refer to a person without naming them directly, typically on social media platforms such as Twitter, TikTok, and Instagram. 

OpenAI is an artificial intelligence research lab and company. It aims to ensure that artificial general intelligence (AGI) benefits all of humanity. OpenAI conducts research in various areas of AI and also develops and deploys AI technologies. 


The term “OPP” can commonly refer to “Opponent” or “Opposition”. It is often used to describe someone or something that an individual is in opposition to or competing against. 


A personal brand is the unique combination of skills, experiences, and personality you want the world to see. The story you tell about yourself and how it reflects your conduct, behavior, verbal and non-verbal communication, and attitude.


PFP stands for “Profile Picture.” It refers to the image users select to represent themselves on social media platforms, forums, and other online communities. 


Quiet quitting refers to the practice of doing the minimum amount of work required for one’s job.


A repost on social media refers to the act of sharing someone else’s content on your own profile or page. It’s a common practice used to share interesting, relevant, or valuable content with your followers that you didn’t originally create.

“Rizz” is a slang term used on social media platforms. It refers to someone’s ability to flirt and be charming, specifically when pursuing a romantic interest. 


ROI is a crucial metric used to evaluate the effectiveness and profitability of marketing campaigns or initiatives. 


In social media vernacular, Say Less is a phrase that’s become shorthand for expressing enthusiastic agreement or understanding with what’s been proposed, without the need for further explanation. 

The term “slay” is often used as slang to describe someone who has done exceptionally well or impressed others. It is commonly associated with fashion, music, and artistic performance but can be used in various contexts.

Sliding into DMs refers to the act of sending a direct message to someone on social media with whom you have no prior conversation, typically with a level of informality and casualness. 

A SMART goal refers to a goal that is specific, measurable, attainable, relevant, and time-bound, as per the SMART framework. 


SMH stands for shaking my head. It’s a quick way to express disbelief, disappointment, or disapproval about something online.

A social media bio, also known as a profile bio, is a brief description or summary of an individual or a business that appears on their social media profile page. It is a concise representation of who they are, what they do, or what they are interested in.


SOV stands for Share of Voice. It refers to the measure of a brand’s visibility and presence within a specific market or industry compared to its competitors. 

“Spill the tea” is a popular phrase on social media that means sharing gossip or revealing interesting news. It’s like telling someone, “Tell me the latest news or secrets!” It’s become a fun way for people to discuss the latest happenings or juicy details.


A target audience is a specific group of consumers most likely to respond positively to your marketing campaigns. They are the individuals who are identified as the intended recipients of an advertisement or message. 


TBF stands for to be fair, a common acronym used in texting and online interactions. It’s a prefatory term used to present a balanced view or introduce a statement that provides fairness to the discussion. 


“TBT” stands for “Throwback Thursday.” It is a popular social media hashtag and trend that is often used on Thursdays to share or reminisce about past memories or experiences. 


“TFW” is an abbreviation used for “that feel when” or “that feeling when”. It is typically used to introduce a relatable scenario or an image that evokes a specific feeling. TFW is more popular than the MFW (“My Face When”) variation.

Touch Grass is a playful phrase that’s become common on social media. It’s a lighthearted way to tell someone to log off and enjoy the outside world, suggesting they’re spending too much time online.

“Trending” refers to the phenomenon on social media and digital platforms where specific content gains rapid attention and becomes popular within a short period. 


In the realm of social media and online communication, Unserious refers to a casual, lighthearted, or non-serious attitude or approach. 

A URL shortener is a tool that takes a long URL and reduces its length to create a shorter, more manageable link. This is useful when a shorter link is preferred, such as in social media posts, emails, or text messages. 


Vanish Mode is a feature available on various messaging platforms that allows users to send temporary or disappearing messages to their contacts. 

Viral refers to a post, video, or story that spreads rapidly and widely across the platform due to high engagement, shares, and views. 

Vlogging, a portmanteau of ‘video blogging,’ is the process of creating and sharing video content that documents an individual’s thoughts, opinions, or experiences. 


Web3 is the new internet version intended to be more decentralized, open, and democratic. It uses blockchain technology and cryptocurrencies to create a more transparent, secure, and user-centric internet.

A webinar is a live online seminar or presentation that typically includes audio and visual components. It allows the audience to participate in real time through features such as live polls, Q&A sessions, and chat rooms. 


“Yikes” is a word people use online to show surprise or shock. It’s like saying, “Oh no!” or “That’s awkward!” It’s a quick way to react to something unexpected or a bit uncomfortable.