Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into
The term “gram” is often used as a shortened version of “Instagram,” a popular social media platform for sharing images and videos.
It is used as a more casual and cooler way for teenagers and GenZ to talk about the site.
What does “doing it for the ‘gram'” mean?
The phrase “doing it for the ‘gram” refers to the act of doing something primarily for the purpose of capturing a photo or video to post on Instagram.
When people say they are “doing it for the ‘gram,” they are often implying that their actions or experiences are motivated by the desire to share them on social media, specifically on Instagram, in order to showcase a glamorous, exciting, or enviable lifestyle.
It implies that the person is prioritizing the appearance or perception of their experiences over the actual experience itself.
Is it Gram or Gram for Instagram?
The correct term is “Gram” for Instagram. Instagram, as a platform, does not refer to itself as “gram.”
The word “gram” in Instagram represents the messaging aspect of the platform, inspired by the concept of a “telegram,” while the prefix “insta” refers to the idea of capturing and sharing moments instantly.
It is important to note that using “insta” or “gram” alone to refer to Instagram is not recommended, as the company has stated that using these terms in app names is against their policies.
Does Gram mean picture?
The term “gram” does not specifically mean “picture.” While “gram” is associated with Instagram, it does not have a direct correlation to the meaning of “picture.”
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