Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into
In the dynamic world of social media, where slang terms rise to popularity overnight, “bussin” has carved its niche. Originating from African American Vernacular English (AAVE), “bussin” is a term that denotes something as exceptionally good, flavorful, or impressive.
While it has been around for a while, its recent surge in popularity can be attributed to platforms like TikTok and Instagram, where users employ the term to express approval or admiration, especially in the context of food, fashion, or music.
How to pronounce “Bussin”?
Pronouncing “bussin” is straightforward. It’s pronounced as [buh-sin], with emphasis on the first syllable.
The term often gets used in sentences like “This pizza is bussin’!” or “That outfit is bussin’!” to express that something is outstanding or has made a strong impression.
Rise of Bussin on platforms like TikTok and Instagram
The term “bussin” has seen a meteoric rise on social media platforms, particularly TikTok and Instagram. TikTok, with its short video format, has been a breeding ground for trends and challenges. Users, especially those in the food and fashion niches, have taken to describing their favorite dishes or outfits as “bussin” to convey their high regard for them.
This has led to the hashtag #bussin gaining millions of views, further propelling the term into mainstream popularity.
Brands, influencers, and everyday users have all jumped on the “bussin” bandwagon, integrating the term into their posts, stories, and videos. Its catchy nature, combined with the widespread acceptance among Gen Z and Millennials, has solidified its place in the modern social media lexicon.
How brands are leveraging the “#Bussin” trend
In the ever-competitive world of social media marketing, staying relevant is key. Recognizing the appeal and widespread use of “#bussin”, forward-thinking brands have started to incorporate the term into their marketing strategies.
Whether it’s a restaurant showcasing a new dish or a fashion brand launching a new line, using #bussin in promotional content resonates with younger audiences and adds a touch of modernity and relatability.
However, as with all trends, it’s essential for brands to use bussin authentically. It shouldn’t feel forced or out of place. Instead, it should seamlessly blend into the content, reflecting the brand’s genuine appreciation or excitement for what they’re showcasing.
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