Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into
LMR stands for Like My Recent, a call-to-action used primarily on social media platforms like Instagram and TikTok.
It’s a direct appeal from users to their followers to engage with their most recent post, often in the hopes of boosting its visibility and engagement metrics.
What’s the usage of LMR in social media engagement?
In the fast-paced world of social media, standing out and maintaining visibility can be challenging. LMR is a strategy content creators and brands use to direct attention to their latest content.
By asking followers to “Like My Recent,” they’re essentially nudging their audience to interact with their posts, which can lead to a higher engagement rate and increased algorithmic favorability.
What are the examples of LMR in social media posts?
Here are a couple of scenarios where you might see LMR used:
- An influencer shares a story on Instagram with a snapshot of their latest post, overlaying it with text that reads, “LMR if you haven’t seen it yet!”
- A brand announces a new product launch on its feed and follows up with a tweet saying, “Excited about our new launch? LMR on Instagram for a sneak peek!”
These examples demonstrate how LMR can serve as a simple yet effective tool to drive engagement, helping content creators and brands stay connected with their audience.
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