Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into
Key Performance Indicators (KPIs) are the metrics that gauge the success of an organization’s performance in achieving key objectives.
For social media, KPIs assess the effectiveness of marketing campaigns, helping to understand the return on investment and engagement with the audience.
The importance of KPIs for social media strategy
KPIs are crucial in social media marketing as they provide insights that can directly influence strategy and execution.
They help marketers measure progress against goals, understand what resonates with their audience, and demonstrate the value of social media efforts in terms that stakeholders understand.
Common KPIs in social media marketing
The most tracked KPIs in social media marketing include engagement rates, reach, impressions, follower growth, and click-through rates. These metrics help marketers understand how their content is performing, how far their message is spreading, and how effectively they are attracting and retaining their target audience.
How Keyhole can help in tracking social media KPIs
Keyhole equips marketers with the tools to track the performance of their social media initiatives effectively. It provides a comprehensive analytics platform that offers insights into hashtag performance, campaign reach, audience engagement, and more, all in real time.
This enables marketers to stay agile, making data-driven decisions that enhance the impact of their social media presence.
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