The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The time spent on TikTok is up 325% year-over-year, proving that the rate at which it grew over … Read more
Video content has become the favorite medium for brands to reach their target market on fast-paced mediums. The evolution of social media platforms has made short video production easier and more cost-effective. With a user base of one billion from 154 countries, TikTok is now the goldmine for brands to enhance social media visibility. Being … Read more
Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. From small-scale businesses like home-bakers to big corporate brands, brands are using TikToks to reach out to people. Currently, TikTok is one of the most talked about social media platforms out there. One billion TikTok … Read more
With over 1.2 billion active monthly users, and the number expected to rise to 1.5 billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. However, attracting and retaining your followers’ attention on TikTok is no easy feat. It requires more than merely following the latest … Read more
Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. The app has had an immense impact on video and culture in today’s world. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about … Read more
One must be living under a rock if they’re unaware of what TikTok is. This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. China made an app called Douyin that year and named the international version of that app TikTok in 2017. Much of TikTok’s … Read more