5 Ways To Improve Your TikTok Social Listening Strategy

TikTok has become the go-to platform for the digital-first generation. As the hottest social media hub on the block, its exponential growth has had a significant impact on how consumers interact with their favourite brands online. Gone are the days of Facebook ads and Instagram partnerships. Today, more brands than ever are switching up their … Read more

What Is TikTok Engagement Rate? (+ Tips To Increase It)

Video content has become the favorite medium for brands to reach their target market on fast-paced mediums. The evolution of social media platforms has made short video production easier and more cost-effective.  With a user base of one billion from 154 countries, TikTok is now the goldmine for brands to enhance social media visibility. Being … Read more

How To Track & Analyze Competitors On TikTok

Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. From small-scale businesses like home-bakers to big corporate brands, brands are using TikToks to reach out to people.  Currently, TikTok is one of the most talked about social media platforms out there. One billion TikTok … Read more

How To Increase Your TikTok Engagement Rate In 2024?

With over 1.67 billion active monthly users, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience.  However, attracting and retaining your followers’ attention on TikTok is no easy feat. It requires more than merely following the latest trends and hoping your video goes viral. Even though there is … Read more

How To Calculate TikTok Engagement Rate? (Formula + Free Calculator)

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. The app has had an immense impact on video and culture in today’s world. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing.  Now if you’re thinking about … Read more

TikTok Analytics Guide 2024: Essential Metrics & Tools To Track

How many times have you gasped looking at numbers on popular TikToks? And when you open the respective account, I bet you must be shocked at seeing their follower count.  All thanks to TikTok’s insane algorithm, your content can reach millions of people even when you have a thousand followers.  The underlying secret lies in … Read more