The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The time spent on TikTok is up 325% year-over-year, proving that the rate at which it grew over … Read more
Are you tired of sifting through endless tweets to find that one specific gem? Is looking for your campaign tweet from 2012 exhausting? With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires … Read more
Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59 billion people, social networking sites are a goldmine of sales and marketing opportunities. They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert … Read more
The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But … Read more
If you’re using Instagram to market your business, the best way to guarantee success is by growing your Instagram followers first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must. In order to boost your following, you need to get found on the platform. … Read more
Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is the Engagement Rate? Engagement rate is a … Read more
People are using ChatGPT to write everything from legal briefs to college papers. While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT … Read more
As per worldemoji.com over 100 tweets per minute are typically sent. Emojis are like a colourful language that shapes our digital connections. In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. Welcome to the … Read more
Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. In this blog post, we’ll discuss two: social media and email. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct … Read more
The digital landscape is highly volatile, but social media continues to become an increasingly large part of our lives. There’s a platform for everything, from short- and long-form write-ups to images, reels, and lengthy videos. It can thus be super hard to manage your presence in these fast-paced online social spaces. And this is where … Read more