12 Best Free Photoshop Alternatives Tried & Tested In 2024

With over 2 million content creators worldwide using Photoshop, it’s no surprise that it has become the industry standard for image editing and graphic design. However, it might not be the best option for everyone, due to its high price tag. In recent years, there has been a rise in alternative software that offers similar … Read more

5 AI Tools For Social Media Campaigns In 2024

Ideating fresh content, creating visuals, analyzing performance, and engaging with your audience  — it’s easy to feel overwhelmed by this never-ending demand for fresh, compelling social media content. But what if there’s a powerful tool that can supercharge your social media efforts and save you countless hours?  Enter AI tools — the ultimate game-changing solutions … Read more

Sustainability In Social Media Marketing: 7 Strategies For Promoting Your Eco-Conscious Brand

Consumers today increasingly seek brands that reflect their values. Sustainability is a major concern, with people prioritizing eco-friendly products and practices. Studies reveal that 50% of consumers factor sustainability into their buying decisions. For sustainable brands, having a strong social media presence is important. Through the power of social media, you can connect with your … Read more

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. The classic LEGO bricks we’re all familiar with were invented in 1949. Astonishingly, new brick sets made today are still compatible with the older ones. Everything LEGO … Read more

Airbnb Social Media Strategy: Sharing Stories, Building Community

Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays.  So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with … Read more

Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

With USD 98 billion in sales, Nestlé is the largest food and beverage company worldwide. This publicly-held conglomerate has kept its top spot for over 10 years now. It’s a testament to how successful the company has been. The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. … Read more

Starbucks Social Media Strategy: Insights into Viral Campaigns

How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Here’s a look at Starbucks’ main account and follower counts. Instagram: 18 million followers Facebook: … Read more

LinkedIn Engagement Rate: How to calculate it? (Formula + Calculator)

To scale your business, you need to grow your professional network in your industry. Here, LinkedIn is the best option for you.  The platform boasts about 875 million members in more than 200 countries and territories worldwide.  This wide audience pool of industry experts and professionals can effectively introduce you to your target audience. It … Read more

Nike’s Social Media Strategy: Campaigns & Statistics

Did you know Nike has won an Emmy award for their “You Can’t Stop Us” commercial? Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They’re known for being accessible to all kinds of people, no matter their gender or age.  … Read more