Top 8 Talkwalker Alternatives

There’s no doubt that Talkwalker is a powerful social media listening tool.

But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets.

Don’t worry though. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the reporting tools you need—with even better ROI for your business.

Here are the top 8 alternatives to Talkwalker:

Without further ado… let’s take a look at each tool & what are the features they’re offering:

1. Keyhole

Keyhole is a powerful Talkwalker alternative available at a fraction of the cost.

Keyhole’s hashtag analytics and social media monitoring tools allow you to keep a finger on the pulse of your brand and your industry as a whole.

With Keyhole, you can measure the impact of your social media campaigns, hashtags, and influencers. You can also track your competitors and any content that’s trending for your targeted hashtags and keywords.

Keyhole’s social media reports are easy to use, visually appealing, and easily shareable with your clients.

keyhole dashboard - new branding

Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Pricing: Keyhole offers a free trial and custom pricing plans.

2. Sprout Social

While a little pricier than Keyhole, Sprout Social is another affordable alternative to Talkwalker.

Set up the Smart Inbox to bring mentions, messages, and tags from all social media channels into one central hub. Instead of switching between networks to track notifications, you can prioritize interactions by filtering and tagging options. 

You can also set up Sprout keyword searches to track the most important conversations around your brand and product mentions. They also have a Sprout “Trend Report” on Twitter performance to know where your efforts are working. The report has a breakdown of the most widely used hashtags, trending topics, and popular public figures in your industry. 

Sprout Social offers rich social analytics, engagement tracking, listening capabilities, and publishing tools.

sprout social

Sprout Social’s collaboration and automation capabilities are a nice bonus, too.

Pricing: Sprout Social offers a 30-day trial and 3 pricing tiers. Their plans range from $99-249 per user.

3. Brand24

Brand24 is another lightweight Talkwalker alternative.

Their platform offers a live feed of your mentions to track your conversations. They also have a discussion volume chart to track unexpected spikes in brand mentions and publicity.

brand24

They also provide mention analytics, influence score, sentiment analysis, and a variety of alert options.

Pricing: Brand24 offers a 14-day trial and 3 pricing tiers. Their Personal plan starts at $49/month and their highest-tiered plan is $199/month.

4. Mention

Mention’s social media listening and publishing platform is the final Talkwalker alternative on our list.

Mention offers a feed of your brand mentions, analytics of industry audiences, and reports that allow you to measure the impact of your marketing efforts.

mention

They also offer an interface for social media publishing and scheduling on every platform, including helpful preview tools to verify a post’s layout.

Pricing: Mention offers 4 pricing tiers, including a free plan for one user. Their individual plans start around $25/month and their enterprise plans start at $450/month.

5. Meltwater

The Talkwalker alternative Meltwater is like a Swiss-Army knife of social media monitoring tools.

The key Meltwater features include unlimited keyword search capability, sentiment analysis, gathering competitor intelligence, influencer management, and crisis management over an easy-to-use interface. 

The key Meltwater features include unlimited keyword search capability, sentiment analysis, gathering competitor intelligence, influencer management, and crisis management over an easy-to-use interface. 

meltwater

Be it a small in-house team or an agency collaborating with clients; the all-in-one workflow capability facilitates collaboration by keeping everyone informed and on track. 

Pricing: Customized pricing. 

6. Falcon.io

The marketing platform Falcon.io is a Talkwalker alternative used by social media marketers for social media listening, customer engagement, and audience management.

By collecting data across 100 million online sources, Falcon.io’s social media listening features include managing your social channels, monitoring mentions across social media, forums, and review sites, detecting spikes and drops in your data, sentiment analysis and benchmarking performance.

falcon

This unified social media and customer experience platform is used by medium to enterprise companies to listen, publish, advertise, engage and measure social media activity. 

Pricing: They have two pricing plans. For small businesses, $108 is billed per seat per month and the pricing is customized for enterprises.

7. Zoho Social

Zoho Social allows you to manage multiple social media channels, collaborate with your team, schedule posts and monitor keywords from a single dashboard. 

With this social media monitoring software, you can get a real-time stream of updates from your audience across all social media platforms you manage through Zoho Social. 

zoho social

Also, listening to numerous posts about your brand can get overwhelming. That’s where you can build your social media listening dashboard to track and manage conversations. 

They have a dedicated message inbox where you can manage all direct messages from your audience on Twitter and Facebook in a chat-style interface. Lastly, you can also manage a contact directory to discover what your followers and people you follow are saying on social media about your brand. 

Pricing: Along with a free trial, Zoho Social has four plans you can choose from, ranging from $8.33 to $150 per month.

8. NUVI

NUVI is a Talkwalker alternative that gathers real-time social intelligence built on a proprietary language engine.  

Like all social media management tools, you can use NUVI to publish and schedule posts, analyze your social media activities and monitor the performance of your marketing campaigns. 

NUVI

NUVI leads the pack because it gathers all your social media data in real-time and displays it as visualizations that help you make decisions quickly. Lastly, NUVI helps you understand your customers, competitors, and industry better with highly accurate data.

Pricing – Custom pricing. 


Looking to accurately track your social media campaigns? Prove their impact and ROI? Produce beautiful marketing reports?

Start your free Keyhole trial today or book a demo with the Keyhole expert.

6 Influencer KPIs to Track for Every Campaign

6 Influencer marketing KPIs to track

Influencer marketing is one of the most powerful ways to grow a brand in social media. And to guarantee marketing success, you need to measure your results, which is why you need these influencer KPIs.

The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. 

The difference between hiring a typical celebrity is that influencers are often looked at as regular consumers who are considered experts in their specific niches. That is, influencers accessible, relatable, and their followers trust their opinions — it’s the modern word-of-mouth. 

Coupled with its relative affordability and high returns of investment, it’s no wonder that companies are looking to increase their influencer marketing budget.

Why Do You Need Influencer KPIs?

While it’s clear that influencer marketing is on the rise, before launching your own influencer program or community, it’s essential to lay out a detailed measurement strategy. With fake followers costing brands an estimated 1 billion dollars, gone are the days of blindly paying influencers money for the sake of vanity metrics.

This means that it is more important than ever to set goal-oriented KPIs. Even before you decide on an influencer, ensure that you have the right tools to track them.

KPIs can be based on industry benchmarks or results from past campaigns. Like any other marketing campaign, measuring your return on investment (ROI) will determine success. 

Here are some top influencer marketing KPIs to analyze to help you quantify your campaign’s ROI so that you can expand your budget as your efforts succeed. 

1. Influencer Analysis – The #1 Influencer KPI

If we compare influencer marketing to paid social advertising, each influencer is similar to an ad unit. Influencers should not be considered programmable ad units by any means. But the most important KPI to measure just might be those of the influencers you wish to engage with. These will be critical for strategic influencer identification.

Thus, deciding on an influencer isn’t just about follower count. There are several factors to consider including follower demographics, average engagement rate (comments, likes, follows), frequency of posts, and frequency of publishing content that’s relevant to your brand.

Professional influencers usually have these numbers ready upon request. Make sure to gather as much data from all your top influencers of choice. From there, you can determine who can deliver the best results. 

Of course, you want to partner with someone who is a thought leader in your industry. Because no matter how good the numbers seem, if your audiences don’t match, then you won’t see a return on investment. 

GreatJones - Influencer KPI: Influencer Analysts

Cookware brand, Great Jones, found a perfect partner in Claire Saffitz, a professional pastry chef and Youtube personality. Aside from posting images of Claire using Great Jones products, the campaign included a virtual baking class and a feature on their website. 

This is an example of a spot-on audience match. Great Jones targets millennials who might find brands like All-Clad and Le Creuset out of reach — the same millennials who are likely to be familiar with Claire thanks to her (now defunct) YouTube show, Gourmet Makes. 

2. Brand Awareness 

One of the top reasons brands partner with influencers is for brand awareness. Before expecting customers and sales, the first thing you want to do is get your name out there, and one of the best ways to accomplish that is through an influencer marketing program. If the primary objective of your influencer marketing strategy is geared toward brand awareness, these are the KPIs to keep track of: 

  • Audience GrowthAudience growth or follower count is a strong indication of brand awareness. You can choose from a number of third-party apps to measure your follower growth during your campaign period. After the campaign ends, you can also check your mutual followers by visiting your influencer’s profile, tapping on “Followers” then on “Mutual”. This is more or less the number of followers you gained from the partnership. For a more accurate number, don’t forget to view your mutual followers before the campaign begins. 
  • Impressions & ReachOne of the advantages of partnering with influencers is their large audience base. This is your opportunity to reach an audience you otherwise wouldn’t have access to. Instagram defines “impressions” as the number of times a single user has seen your post, while “reach” is the total number of unique users who have seen a particular post. All these data can be accessed through Instagram Insights, which is available to all Instagram Business accounts. 
  • Brand name & Hashtag Mentions – How many times was your brand name or campaign hashtag mentioned during the campaign period? Mentions are a strong indication that your campaign is working. For real-time tracking of hashtags and mentions, you can use Keyhole

3. Social Engagement 

Engagement is one of the most important KPIs to track in order to determine the performance of your influencer marketing campaign. On Instagram, engagement is measured by the number of likes and comments on your campaign post or story/video views. 

Alexa Chung: Brand Awareness - Influencer Marketing KPI

While likes are easily countable and a sign of approval, comments are a clearer indication of active engagement. Comments show that your content left an impact, whether good or bad, this is a great starting point for community building.

You may see that your follower count has increased after running a campaign but engagement remained low. This may be a sign of a mismatch between your audience and the content you’re producing. 

Keyhole has a great resource on how to calculate engagement rates. The most basic and manual formula would be to divide your total number of engagements (likes + comments) by your follower count, then multiply that number by 100. Generally, the standard engagement rate across all industries is 1.60%. But it is better to calculate a benchmark engagement rate for your niche.

4. Click-Through-Rate

Click-Through-Rate or CTR measures the number of times a potential customer clicks on a particular link. If you’re running an influencer marketing campaign, you can assign custom links with tools like Google Campaign Manager. So, use custom links assigned to each of your influencers to help you track their individual performances. You can also create custom links for Instagram Stories, ads, and bios to find out which works best. 

Tracking your CTRs is extremely important. A low CTR shows that users aren’t landing on your website, which could mean a weak call-to-action or wrong targeting. A high CTR means you have more eyeballs on your website, bringing your audience lower into the sales funnel.

Pastry chef: CTR as an influencer KPI

If CTR rate is low, one reason could be the result of bad design. If you’re running a campaign on Instagram or in any social media platform, great visuals go a long way. To help you create eye-catching campaign creatives, use apps like Instasize.

Choose from a selection of fonts and filters to make your calls-to-action pop or play with vintage film overlays to add flair.  

5. Referral Traffic

Referral traffic is the number of people who land on your page from a specific link. CTR and Referral traffic are the same in a sense that you can track them through customized links or UTM parameters.

Referral marketing campaigns using influencers are usually run by e-commerce brands to encourage followers to shop with a special discount code or landing page. In this case, referral traffic can be measured by the number of times an item was purchased using the special code or page. 

Camille Juan - Influencer marketing referral traffic

Content creator, Camie Juan (@camiejuan) invites her followers to click on the link on her Instagram bio to enjoy a special discount on Glossier products. 

Referral traffic - Influencer Marketing KPI

The link leads to a customized Glossier landing page called a “Glossier Rep Page”. The skincare brand partners with multiple influencers who usually advertise their Rep Pages on their personal profiles. Influencers themselves can track the performance of their pages as they receive a commission per sale made. 

6. Sales

Naturally, any brand’s ultimate goal is to make a sale. You want to find the conversion rates when your influencer program is geared towards sales. How much of your website traffic converted into paying customers? I

Also, when goal is customer acquisition measure in downloads, subscriptions, or sign-ups. From there you can calculate for your cost per acquisition. 

Influencer KPIs per influencer 

At the end of your campaign, it is critical to assess how each of your chosen influencers contributed to your campaign KPIs. In essence, everything in marketing is about A/B testing, including those influencers who you work with, so that you can ascertain your high-performing influencers and know who to engage with for your future campaigns. 

That is, metrics such as unique links , engagements, and number of referrals can show performance per influencer. Hiring an influencer is not a sure-fire way to hit targets, like any other marketing effort, it may take some trial and error to attain success.

So, don’t be afraid to try it out with different influencers and see who works best with your brand. 

Is Your Influencer Marketing Program a Success? 

Once all is done, look back at your objectives for collaborating with influencers. Were you able to reach your target KPIs?

It is crucial to go back to your original goals to help you zoom in on the relevant metrics. Don’t make the mistake of having too many target KPIs to begin with. A program should be focused in order to get the best results.

Look at how much you spent versus how much you gained. Compare the results to other marketing campaigns on different channels. This will give you an idea whether your campaign was a success or not. 

Don’t forget: You can continue assessing the success of your influencer engagement by repurposing content as an organic post on your socials or website. Aside from testing organic response, it is also a great way to maximize your partnership and get your ROI. 


Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches executives digital marketing at Rutgers Business School and the Irish Management Institute. He is also the author of four sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Download a free preview of the Age of Influence here.   


Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year. 

Start your free trial today and work smarter, not harder

Introducing Social Publishing

Keyhole Publishing - Automate your social media marketing

Social Publishing is available with all Keyhole plans and trials starting on March 17th, 2021

Smart social media marketers know that it’s important to stay on top of trends, collect and gather insights, create audience-pleasing content and publish regularly. And yes! Doing all these things can take a lot of time.

At Keyhole, we want to empower social media marketers to simplify their processes as much as possible and keep them focused on making data-driven decisions. This is why we are so proud to release Keyhole Publishing this Wednesday.

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy.

All in one platform.

This will save you and your team hours of manual work every week. Also, having a single multi-solution tool will help you reduce costs. So, you’re one step away from working smarter, faster, and more cost-efficiently.

Read on to learn more about our new social publishing feature or try it now!

Social publishing and scheduling in a heartbeat

Social media platforms supported with Keyhole social publishing

  1. Facebook
  2. Twitter
  3. Instagram

Manage multiple social media accounts on one platform

We know how much of a headache it is to manage many accounts. With Keyhole, you can schedule and publish all your posts from a single dashboard. Using fewer tools to use and simplifying your process will make it easier for you to focus on your social media strategy.

Also, Keyhole customers are able to publish and schedule unlimited posts each month from all the accounts included in their plan, which could be anywhere from three to unlimited. Talk to our team to customize your plan, and get a solution that fits your needs.

Social scheduling to optimize your posts for maximum engagement

Keyhole’s profile analytics will tell you the best dates, times, and content to post to maximize your engagement. However, these may not always the best times for you.

Now, you can schedule your posts from your desktop or through the mobile app at the most convenient time for you, and feel relieved that they will be published at the best time.

Keyhole Social publishing- social media optimization

Simplify team collaboration

At Keyhole we know that teamwork makes the dream work, and it often takes a village to perfect our social media post. Collaborate with your team within the platform to create and schedule posts.

Say buh-bye to sending multiple rough drafts back and forth.

Why use Keyhole’s social publishing?

If you’ve used Keyhole before, then you know that we are as user-friendly as it gets. You don’t have to re-train your team or follow lengthy tutorials to get the most out of Keyhole. If you don’t believe us, check it out for yourself with a free trial.

Aside from being user-friendly, Keyhole will help streamline your social media insights and your social media output. And so, you’ll be able to measure each post with side-view analytics and see how your posts impact your overall social media strategy.

Take it from one of our superstar customers:

With Keyhole Publishing, we have been able to schedule our campaigns in advance across our multiple social media accounts, without losing the focus of our primary goal. It saves us time and helps us work together to create opportunities for meaningful engagement with our audience. Working with a clear social media calendar has helped us see holes in our campaigns even before the launch date. I would recommend this to anyone who is trying to engage consistently online.

Adam Clarke, Digital Engagement Manager at The People’s Church

What are the best practices for scheduling and publishing posts?

  1. Use Keyhole’s profile analytics to inform your content strategy. Get the insights you need to get better results from your audience, including best times to post, best content type, best hashtags to use, and many more.
  2. Plan and visualize your social media content strategy. Having a calendar view will allow you to map out all your posts, which will help you see your strategy at work and identify content gaps.
  3. Collaborate with your team. Make use of your team’s talents, whether there is a pun genius, a creative wizard, or a spelling-bee champion – having more eyes on your content is always a good idea.
  4. Analyze your posts, repeat what works, and ditch what doesn’t. Keyhole gives you insights from each post, as well as your social strategy across platforms. This way, you’ll always find new opportunities to learn and improve.

Take advantage of Keyhole Social Publishing with any of our plans to manage your social media strategy and execution on the same platform. Do you need enterprise-grade profile analytics? Speak to our team and we’ll create the perfect plan for you.


Keyhole is a Social Listening & Influencer Marketing Solution that helps marketers unlock data-driven insights. On top of measuring and managing your social media efforts, Keyhole creates simple, beautiful reports that you can share with your team and clients. Start your free trial today and get the insights you need to get more from your social media strategy

Share of Voice: The ultimate social media performance measure

Curious how you shape up against your competitors on social media? Then you’ll want to track and calculate share of voice.

“Taste the relish to be found in competition — in having to put forth the best within you to match the deeds of risk-taking, hard-working competitors.”

Henry J. Kaiser

What is share of voice (SOV)?

Share of voice (SOV) measures what percentage of the market your brand owns relative to your competitors. It’s a measure of brand awareness.

SOV was originally used in traditional media to track a brand’s visibility in print, radio, and TV ads compared to their competitors, but it has since grown into the digital space.

SOV is now most commonly used in the context of paid digital advertising to track how often a brand appears for a certain keyword relative to its competitors, but it’s also used to track brand awareness of social media.

Why is share of voice important?

Knowing your share of voice lets you benchmark your current social standing and performance against your competitors. 

But more than allowing you to see where you rank, it also shows you how much space there is for growth, and allows you to gain insights from competitors who are already succeeding in the marketplace. 

How do I calculate share of voice?

Share of voice can be calculated for different social media metrics, whether it’s hashtag impressions, engagements, brand mentions, followers, or any other conceivable metric.

The share of voice formula is:

SOV = Your brand’s measures / Total market measures X 100%

How to calculate Share of Voice?  Social Media

For instance, you might want to know your share of voice in terms of social media conversations. Thus, you would track your brand mentions relative to those of your competitors and calculate your SOV.

To do so, you would add up your brand mentions and all the brand mentions of your competitors. You’d then divide your individual brand mentions by that total sum to get your SOV.

SOV (social media) = Your brand mentions / (Your brand mentions + Your competitors’ brand mentions) X 100%

How can you track share of voice?

While it’s technically possible to track SOV manually, it’s much easier to do so using a social media analytics tool. Remember, you need to track your brand’s mentions as well as all your major competitor’s. That is a lot of social listening work.

All of these brand awareness metrics can be easily tracked with Keyhole’s brand monitoring tools.
To start measuring your share of voice, try a free trial of Keyhole today.


Keyhole is a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients. Start your free trial today and get the metrics you need.

The 7 Most Important Social Media Marketing Metrics

Let’s be honest, if you’re a social media manager, you have a lot on your plate.

Your days are likely packed with creating killer content and writing compelling copy, or fielding comments and questions from users. On top of that, you must stay ahead of the algorithms.

We get it.

With all that said, you still need to make time in your busy day for comprehensive reporting that dissects your strategy.

Why do social media marketing metrics matter?

At the end of the day, you have to show why everything you do matters to someone that might not be as familiar with social media marketing metrics.

As social media platforms’ value to marketers increases, platforms are adding reporting features. These features will give some insight into how your posts are performing.

However, they do tend to err on the side of giving you more data than you might need. And remember, a lot of data does not translate into actionable insights.

So, how do you avoid information overload in your own reporting, while still maintaining a solid overview of your brand traction?

This list of social media marketing metrics will help you report based on your brand’s goals. Whether it is tracking your campaigns, your daily social media management across all platforms, etc. 

Content-based social media marketing metrics: Are your posting efforts working?

Social media is considered an art and a science for many reasons. Like any art form, you pour your time, effort, and soul into your content to release it into the vast social ether.

However, it takes a scientific approach to ensure that your post will cut through the noise and reach your target audience. These are the social media metrics that will measure your posts performance and success.

Post Reach and Impressions – Who is Seeing Your Content?

Social Media Marketing Metrics: Post Reach vs Post Impressions

Two of the most important social media marketing metrics to keep in mind are post reach and post impressions. These two metrics together will give you an idea of roughly how many people are seeing a given post.

While the two metrics are pretty similar in what they measure, there are some differences.  

Post reach refers to how many unique users were exposed to a piece of content. Post impressions refers to how many times your target audience has seen your content appear on their screen.

There is more to it than just keeping tabs on the visibility of your posts through the various social media.

Monitoring post reach and post impressions is also a great way to assess if you are posting at the right time of day. It also helps you know if you are using the right combination of hashtags or keywords in your posts.

Also, if you run social media ads or boost posts, it is important to track both organic and paid post reach and impressions. Both sets of metrics can give you a very different picture of where you stand in your respective channels.

Engagement Counts – Do They Like Your Stuff?

Now that you have a good idea of how many people are seeing your content, you will want to know how is engaging your content. To find this out, you need to measure your engagement.

Each social media platform has their own unique ways for users to interact. However, most fall into likes, reactions or favorites, retweets, shares, reposts, comments or replies. And these are what we call engagements.

Unless you are going through a total social media crisis, engagements are a great thing.

Engagements mean that your content is leading users out of their mindless scrolling to interact with your post. In this day and age, that in itself, is a feat worth celebrating.

With few exceptions, highly-engaging content will be boosted in the algorithm. Thus, it will result in a higher post reach and post impressions.

Moreover, you can benchmark your engagement in order to see how you perform versus your competition or measure your own performance over time.

To do this, calculate your engagement rate, which converts your engagements into a single number. Then, instead of counting the various engagements from all the platforms and accounts, you can create a single metric.

Brand Mentions – Are They Talking About You?

Social Media Marketing Metrics: Brand Mentions and Engagement

Brand mentions are another important social media marketing metric to include in your regular reports. As this can help you understand brand awareness and sentiment. It comes specially handy to alert you of PR situations ahead. 

While not as easy to measure as post reach, impressions, or engagement, brand mentions can often be more valuable.

For instance, if your brand that is being talked about positively on social media, or gaining user generated content, it will increase its digital footprint.

It is also a solid display of relevance.

Simply put: you could be earning customers without even posting anything.

As we previously stated, measuring brand mentions can be a little tricky unless you use a social listening tool like Keyhole, or other sentiment analysis tools. 

You can also search your brand’s hashtag using a hashtag analytics tool or the platform search engine. This will give you a general picture of how your brand is being discussed on social media.

Among many key features, Keyhole gives you straight-forward data, making it easy to understand and report your social media presence.  

Reply Time and Messaging – Keeping the Conversation Going

The social media marketing metrics we covered had to do with your content, but it is also important to monitor your direct interactions with social media users.  

The interactions you have on Facebook, Twitter or Instagram can be a powerful force in sealing sales conversions, or generating overall goodwill toward your brand.

However, the opposite is also possible. A delayed or carelessly-worded reply to a user’s comment or message can cause possibly cost you a customer. It can also reflect poorly on your brand.

Here are some segmented metrics you should keep in mind when creating your regular reporting.

Reply Time

When a customer messages you directly, asks a question on your page, or comments a query under a post, it is important to get them the information they need in a timely fashion. 

This attention to their needs will make them feel like you care about their particular issue. In fact, a positive customer interaction may lead to the customer promoting your brand on their social channels.

Facebook displays the average time it takes for your brand to respond to a direct message, which any page visitor can see. Knowing that your brand takes a long time to respond might discourage visitors from interacting with you. 

For both of these reasons, it is important to take stock of how long it takes for your team to respond adequately to a customer message. If it is taking over a day to get back to a user, it might be time to rearrange your priorities.

Perhaps creating a system to address messages once or twice daily, depending on the frequency of direct messages or post comments you are receiving. 

Tone, Questions, and Comments

Social Media Marketing Metrics: Reply Time

Beyond simply taking the time to address user messages in a timely manner, it can be very informative to monitor exactly what is being said. This should include the tone of the message, and any questions that may pop up.

Take notice of repeated questions, comments or concerns from your followers.  These can be an excellent opportunity to inform your content strategy

If, for example, a smartphone repair business has customers commenting or messaging questions regarding iPhone updates. This would be a great opportunity to write a blog or long-form social media post answering that question to stir-up some engagement.

Conversions – The End Goal

This goes without saying, but by far the most important metric in your reporting should be customer conversions from your social media presence.

There are plenty of guides out there to ace your social media commerce. Making sure you keep track of those successes can be key to informing your social media strategy going forward.

Are you selling a product or service? Do you have a newsletter? Is the end goal to drive downloads?

All of these can and should be tracked. Period.

If you are not tracking conversions, then why are you spending any time on social media marketing? This is the end goal, right? Return on investment.

The cool thing is you are able to track users from the time they click on your post, all the way through to when they become a customer. You can even tell where they fall off along the way if they do not finalize a transaction.

Social Media Metrics Conversions

This can all be accomplished through the use of Google Analytics and UTM tags tactically inserted in your links. We would explain that more in depth, but if you do not understand Google Analytics and UTM tags, here is a valuable resource on how to track that sort of engagement.

If you are active on Facebook or Instagram, they offer a tracking pixel called a Facebook Pixel that you can install on the back end of your website, and that allows for deeper social media analytics and reporting to be done on your Facebook dashboard. 

It also allows you to get a deeper understanding of your audience from folks who have visited your page or even completed a certain action on your page. This information can help you build targeted audiences for your paid ads

Don’t Get Lost in the Sauce

Monitoring and tracking your success – or lack thereof – in social media marketing can be an overwhelming experience. However, it pays serious dividends down the line in the form valuable insights to improve your organic and paid social media efforts.

Let’s give it the dramatic terms it deserves. In a realm that often feels ruled by the iron fist of algorithms, keeping track of these metrics gives you control of your social media destiny. 

There are many other social media marketing metrics that we didn’t touch upon. These include post times and follower growth rate.

Unless you have a dedicated team for social media, taking stock of the above social media metrics is more than enough to inform your strategy. The insights will be effective, and even impress stakeholders or clients.


Keyhole is a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients. Start your free trial today and get the metrics you need.

As always, if you need an intuitive and comprehensive suite of social media analytics to step up your social media marketing and crush your goals. We are here to help.

4 Tips to Find Micro Influencers on Instagram [to Boost Sales]

Updated on December, 2020.

Influencers have the power to win the hearts – and pockets – of consumers.

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services.

While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, there are micro influencers on whom these brands can rely.

Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000. Read more about Influencer Tiers.

These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost.

The social media platform where you can see amazing examples of micro influencer partnerships. This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns.

In this post, we’ll show you how to find micro influencers on Instagram. Also, we’ll demonstrate how you can use micro influencers to boost sales.

Jump Links:

Micro Influencers Should be Relevant to Your Niche

Have Specific Goals for Your Campaign

Showcase Your Product Experience with Micro Influencers

Give Influencers the Freedom to be Creative

Finding Instagram Influencers
Turn to Your Audience
Use Hashtags

Micro Influencers Should be Relevant to Your Niche

Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or boosting sales. To be able to achieve any of these goals, however, you must promote your content to a relevant audience.

This means that you must work with micro influencers who are relevant to your niche and have a significant following that is interested in that niche.

Ideally, you should find an influencer who is considered an expert in a subject that is relevant to your niche.

If you fail to do this, you won’t be able to reach your target audience and there will be no point in using influencers to promote your brand.

For example, in 2014, the world was confused when soccer-star Cristiano Ronaldo appeared in a Japanese facial fitness commercial. The commercial was a sensation, but none of that attention was focused at the product but rather at the awkwardness of this commercial.

Use social media monitoring tools to find influencers within your niche. These tools will allow you to listen to conversations and trends around your niche, and will help you identify the most influential voices around these topics.

For instance, Keyhole’s Influencer Tracking & Analytics feature, will not only help you surface influencers in your niche but also vet these accounts. This way you’ll be able to peek into the audiences and spot if an influencer has fake followers, or if their audience is truly engaged/influenced.

Influencer Marketing in 2021 - surface influencers

Wondering who are the top influencers for your brand?

Start a free trial with Keyhole and find out today!

Have Specific Goals for Your Campaign

As mentioned, micro influencer marketing can be used for a variety of goals. However, the tactics to achieve and measure these goals are different.

So it’s important to have your goals as the starting point of your campaign. This will determine how you picking an influencer to developing the campaign creatives.

If your goal is to drive engagement, then, that should be the deciding factor in choosing micro-influencers. Find influencers with a high engagement rate and use content that inspires engagement.

To promote engagement with your audiences, you can create a giveaway in partnership with the Instagram influencer of your choice. The influencer can give clear instructions of the rules, which can involve liking posts, tagging friends, or following your account(s).

If your goal is to create brand awareness because perhaps you’re working with a new product, then your focus should be on reach. The micro-influencers that you work with, in this case, should have impression rates.

Your campaign strategy should support your goal of amplifying reach. For example, contests, where your micro-influencer partners ask their audiences to share posts tagging your brand, would help grow reach.

Instagram Micro Influencers: Contests

If your goal is to drive sales, then design your campaign with the main goal of facilitating the purchase process. Also, make it easy to track the impact that your micro-influencer partner had on your sales. You can do this by providing a promo code for each Instagram influencer.

Also, if your budget allows, work with multiple micro-influencers within your niche. This will ensure higher reach within your target market and increase the chances of your customer base seeing your products multiple times.

Managing multiple influencers can be a real pain. However, if you use a tool like Keyhole you can monitor all of your influencers to gain instant access to performance insights and make sharing screenshots a thing of the past.

Keyhole will do one better and automate reports for each of your influencers with detailed performance and optimization metrics to determine your ROI.

Use Keyhole Influencer management to aggregate, compare and analyze your influencers’ impact on a single dashboard to get a bird’s eye view of your influencer strategy at play.

Track influencer metrics & measure campaign performance easily

Showcase Your Product Experience with Micro Influencers

When consumers see a compelling product content, they become interested in trying that product.

In order to increase the impact on your audience through micro influencers on Instagram, showcase their experiences while using your products. After all, Instagram is all about inspiring experiences.

This can compel followers to buy the product or service to enjoy the same experience themselves.

For example, you can have your Instagram influencer partner use it and share their reviews about it with the audience. Or perhaps, they can make a video of your product, share stories or simply post a picture with an inviting caption.

The goal here is to demonstrate how your product is enhancing an influencer’s experience. Since the influencer has its audience’s trust, it will create a compelling argument to try your products.

In a similar fashion, the micro influencer should show their audience how your services enhance his/her experience.

Instagram micro influencer campaign: showcase your product experience

Give Influencers the Freedom to be Creative

This is perhaps the most important thing to remember when working with micro influencers on Instagram.

The reason why micro influencers have managed to grow their audience is that their audience trusts them and they know what content attracts the audience.

They know their followers, so they know the type of content that will appeal to and engage their audience.

Instagram Micro Influencer Campaigns: Creativity

Let them give honest reviews about your product and allow them to promote your brand in their own way. There is nothing more powerful in influencer marketing having an influencer that can promote your product authentically.

If you tightly control the content that an Instagram influencer shares about your product or services, there is a risk of the audience losing their trust in the influencer due to inauthenticity.

If that happens, you won’t be able to successfully promote your brand.

So instead of controlling the influencer’s creative process, get more control of the performance process. In essence, let influencers do their thing but have a clear measurement of their performance – what is working and what isn’t.

Using influencer tracking and analytics, you can have full transparency on your influencers’ performance metrics and help them get more engagement.

Now that you know how to use micro-influencers, will you promote your brand through influencer marketing?

If so, there’s a missing piece of the puzzle.

We still haven’t discussed how to actually find influencers.

Finding Instagram Influencers

Turn to Your Audience

When searching for Instagram micro influencers, you should start with your current fan base since you know that a connection already exists.

Knowing that your followers already interested in your content, you should examine their interests. For instance, look at the pictures they post, the people they follow, etc.

Then, you should analyze similarities among your fan base.

Do they all follow the same influencer or brand? Does your analysis indicate that many of the Instagram pages you’ve looked at have common content themes?

By finding these common interests, you’ll be able to create a target lookalike audience to draw connections with others like them.

If any of your followers themselves has a large following, it is an added bonus for you.

Reach out to them and recommend an exchange of service or product for a review or Instagram post.

It’ll be easier to convince them as they are already familiar with your brand.

Use Hashtags

The best method to find the right influencer is to simply search for the correct hashtag or keyword that’s relevant to the product you’re trying to promote.

For example, if you want to promote a fashion product, you can run a hashtag search for queries like #ootd or #instafashion.

You can then determine how popular an influencer is by looking at how much engagement their posts are getting or their follower count.

Are they getting likes and comments on their posts, and if so, how consistently are they posting?

It is common to find influencers who have purchased their followers and likes, and barely get any authentic engagement on their posts. Avoid partnering with these types of influencers!

Tools like Keyhole offer hashtag tracking and keyword tracking. This can help you find influencers who already have published posts with your search terms.

If the content they are posting is relevant to your niche, you can reach out to them to market your products or services.

In addition, you can track all posts that contain your hashtags in real time.

This way you can analyze the engagement levels of the audience in your niche with influencers on Instagram. Then, you can determine the impact of influencers on their audience through engagement rate insights.

The hashtag you choose to search should be somewhat specific to reveal satisfactory results. For example, if you wish to search for Persian cats, a hashtag search around #Persiancats would yield much better results than just #cat alone.

Alex of VM Interactive says that the more specific your hashtag is, the more actionable results you’ll get. Moreover, with the help of an Instagram hashtag analytics tool, you can simplify your research.

You don’t need to stop at hashtags with Instagram anymore. You can now use specific keywords relevant to your niche to pinpoint conversations related to your business and target audience.


Keyhole is an end-to-end social media solution that empowers marketers to make data-driven decisions that impact their organizations. Keyhole supports marketing strategy with enterprise-grade social listening, influencer marketing analytics, and campaign tracking. Helping marketers work smarter, not harder, Keyhole saves marketers 5+ hours a week with simplified social publishing and automated reporting.

Start your free trial today and get the metrics you need.

5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Top 5 Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Are you still on the fence abot whether Instagram influencer marketing campaigns are right for your brand?

Well, let’s think about it for a second. 

More often than not you will seek out the opinion of your friends and family before you purchase something. 

Why is that so?

Easy: Because you trust them. 

You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. 

So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. It has especially become one of the most effective ways for brands to promote their products on Instagram. 

What is Influencer Marketing?
Why Instagram Influencer Marketing?

Top 5 Instagram Influencer Marketing Campaigns in 2020
UberEats, Chipotle and Hinge X Rebel Wilson
McDonald’s X Travis Scott
HelloFresh X Micro-influencers and Mindy Kaling
Biossance X JVN
ASOS X Micro-influencers (#asseenonme)

What to Look for In An Influencer?
Amplify Your Reach with Instagram Influencer Marketing

What Is Influencer Marketing?

Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers.

We can define influencers as trusted content creators with the power to affect how their audience makes purchasing decisions. They also have a significant well-engaged following in their niche.

Influencers can endorse or make product mentions and share their opinions with their audience. So all a brand needs to do is find influencers on Instagram and other social media platforms who are a good fit and partner with them.

To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns from 2020.

Each approach sheds light on proven techniques that you too can use and capitalize on the value of Instagram influencers. All these brands incorporated unique Instagram influencer campaigns in its social media strategy in 2020 and it paid off. 

But first, let’s discuss why you should implement Instagram influencer marketing.

Why Instagram Influencer Marketing Campaigns?

Instagram influencer marketing campaigns are exploding by the day and for a good reason. 

Influencer marketing ROI is stronger than ever. So it comes as no surprise that marketers believe that this industry is bound to double its worth to $15 billion by 2022

Already, this marketing tactic is yielding a $6.50 return on investment for every dollar spent.

According to social media influencer statistics, only 1% of millennials trust advertisements. But, 33% of them trust blog reviews when it comes to making purchases.

When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube.

And what do influencers think about their impact?

71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. All these stats are a clear indication of why influencer marketing is red-hot right now. 

Now that you know the whats and whys of Instagram influencer marketing, let’s see them in action.

Track influencer metrics & measure campaign performance easily

How to Do Influencer Marketing Campaigns?

There are 10 steps to build a great influencer marketing campaign:

  1. Set your goals by visualizing what success would look like to determine your key metrics.
  2. Identify the target audience you want to reach through your influencer.
  3. Determine your budget to identify how many and what tier of influencer you can afford.
  4. Choose your channel(s).
  5. Choose an Influencer Tracking & Managing tool.
  6. Identify & choose your ideal influencers.
  7. Reach out to your influencers to reach an agreement.
  8. Track and evaluate the campaign and optimize when needed.
  9. Compensate your influencers fairly.
  10. Measure and evaluate the success of your campaign.

If you want a more detailed guide of what each of these steps look like, visit our influencer marketing guide.

Now, we understand that this seems like a lot! However, using a tool like Keyhole can take care of finding the perfect influencer, optimizing your influencers’ campaigns, tracking all your influencers’ performance in a single dashboard in real-time, and measuring the impact of your campaign.

Keyhole Influencer aMarketing & Analytics

The 5 Most Successful Instagram Influencer Campaign Examples from 2020

1. Uber Eats X Chipotle X Hinge X Rebel Wilson

What do Uber Eats, Chipotle, and Hinge have in common? 

Perhaps a desire to be loved by a certain demographic who is also looking for love – at least for cuffing season.

The three brands found the best way to reach young adults who use dating apps and food delivery services through a celebrity Instagram influencer campaign.. 

Using the “Chipotle Cuffing Season Menu” the brands ran a collective campaign that gave their customers a chance to win dating advice from the hilarious celebrity and “How to Be Single” star Rebel Wilson. 

The limited-time Chipotle Cuffing Season menu was available exclusively on Uber Eats and featured meals inspired by Hinge dating habits and Chipotle’s most popular dishes. 

To take advantage of their influencer relationship, the brands offered 10 lucky people who ordered from the exclusive menu a chance to win dating advice from Wilson.

2020 Instagram influencer campaigns: UberEats X Chipotle X Hinge X Rebel Wilson

In addition, Hinge added a new profile prompt in the app for daters to be able to connect over their specific Chipotle orders. Users also got $20 off their next 3 orders of Chipotle delivered using Uber Eats!

The campaign gave the brands’ target audience the incentive to order from the limited-time menu, increase Uber Eats orders, and at the same time, it raised awareness for Hinge’s brand.

Why it works?

Rebel Wilson is the ideal celebrity influencer to reach a young adult audience because she is authentic, and she is relatable. While we expect Internet influencers boast unattainable flawlessness, Wilson can point out her flaws with humour and celebrate them. 

In a similar way, the irony of having the “How to Be Single” actress give dating advice, allowed the brands to advertise Cuff Day in a fun, unexpected way. 

Each of the two ads on Wilson’s Instagram account was viewed over a million times. Much more than the average engagement that all these companies get on the platform.  

2. McDonald’s X Travis Scott (#cactusjack)

Popular fast-food brand, McDonald’s teamed up with Astroworld star Travis Scott to promote Scott’s favorite McDonald’s meal for a limited time.

The month-long deal featured a quarter-pounder with cheese, bacon, and lettuce. It also came with a medium order of fries and BBQ sauce dip.

As part of the campaign, Scott ran a new line of merchandise under his label, Cactus Jack, a line was inspired by McDonald’s. The merchandise included denim shorts, t-shirts, a nugget body pillow, hoodies, a burger tie, Egg McMuffin-branded boxers, and a Cactus Jack basketball jersey.

The two brands also supported charitable organizations throughout the partnership. 

Instagram influencer marketing campaigns in 2020: McDonald's X Travis Scott #cactusjack

Why it works?

With a following of over 73 million on Instagram, Scott’s posts had the potential to receive an average of 10 million views amplifying McDonald’s brand significantly. 

Not to mention, the amount of hype it would generate in social media. In the second half of September, the term Cactus Jack acquired 124.4K posts and over 426 million impressions.

Cactus Jack Impressions

3. HelloFresh X Micro-influencers and Mindy Kaling (#hellofreshpartner)

HelloFresh has a very photogenic product. The bright-green box, delightful pre-packaged ingredients, and tasty finished meals are a great fit for Instagram influencer marketing.  

Also, HelloFresh has fully embraced the value of influencer marketing and has mastered the art of finding micro-influencers on Instagram spanning across different fields.

The brand partners with thousands of such micro-influencers to promote its products within their target audience. So you are likely to see the #hellofreshpartner hashtag as you scroll your Instagram timeline. 

HelloFresh micro-influencer marketing campaign 2020

Occasionally, HelloFresh uses celebrity influencers. Recently, the brand partnered with actress and writer Mindy Kaling. The busy celebrity mom of two will share cooking tips and how to have fun while at it. 

For the partnership, Mindy will star in a four-episode video series titled “Meals with Mindy.” The series will begin airing across social media and digital ads in January 2021.

Each webisode will feature Mindy teaching viewers, in her humor-filled fashion, about the art of cooking. For the purpose of illustrating how HelloFresh helps her create easy, but delicious meals.

Instagram Influencer Marketing Campaigns: HelloFresh X various micro-influencers and Mindy Kaling

 Why it works?

The brand works with a variety of lifestyle, motherhood, and cooking influencers to share their experiences with HelloFresh on Instagram. All of which fall within their target market.

The influencers also ask their followers to sign up for the service using a unique promo code that offers them a discount on their first month. 

This kind of influencer marketing tactic drives sign-ups and makes it very easy for HelloFresh to track each influencer’s ROI.

HelloFresh, using a host of  Social Media analytics tools, can see which influencers generated the most sign-ups and can then use them for future campaigns.

4. Biossance X Jonathan Van Ness

The sustainable skincare brand Biossance has a secret weapon. And it is none other than Queer Eye and Gay of Thrones grooming guru Jonathan Van Ness.

The brand chose to work with the popular TV personality to promote the brand in an authentic way. JVN’s personable nature, approachable style to beauty expertise make him an ideal influencer.

He also shares a passion for sustainable beauty and is a champion for inclusivity. These happen to be the same values that the brand stands for. 

Instagram Influencer Campaigns in 2020: Biossance X JVN

The Fab 5 member is no stranger to brand partnerships. Of course, every brand would like to be promoted in a way that is authentic, fun, fabulous and unique – and JVN succeeds in doing all these and more.

It also helps that JVN has over 5.3m followers, an engagement rate of 373% and an average of 200.7K engagements per post. In other words, he is a unicorn among influencers.

Why it works?

While JVN is the influencer version of a dream boat, it doesn’t necessarily mean that he could work with any brand. One of the reasons why he is so influential is because of his fierce commitment to his personal brand.

For Biossance, it is a match made in heaven. As we mentioned, the brand’s values align perfectly with JVN’s values.

JVN is also an expert authority on beauty products. He can give you compelling reasons to buy Biossance products in his own words and based on his own expertise. 

This is the ideal in Instagram influencer marketing: to find an influencer that is knowledgeable and passionate about your brand, and can express so in their own words.

You don’t need an influencer matchmaker to find the right influencer for your brand, especially if you use a social listening tool like Keyhole. Keyhole will surface the most influential voices that mention your brand or the conversations you are tracking, and let you take a peek at their followers, engagement and sentiment.

5. ASOS X Micro-influencers (#asseenonme)

ASOS typically attracts all shoppers of all ages, sizes and backgrounds thanks to its approach to inclusivity. 

The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. In this program, ASOS partners with 29 influencers who have distinctive looks and communities.

Instagram Influencer marketing campaigns 2020: Asos

Each of these influencers has ASOS-branded Instagram and Pinterest accounts. ASOS also has a dedicated landing page that features their style guides. In doing so, ASOS makes its brand welcoming for all shoppers. 

The influencers offer so many different styles to choose from. Which in turn, makes it easy for every ASOS shopper to find their perfect look. 

instagram influencer campaigns in 2020: asos

Why it works?

This tactic is effective because shoppers trust the content. That is because it comes from real, stylish people – and not directly from the brand.

Having such a diverse audience is any brand’s dream. However, it can be difficult for brands to maintain a strong identity, while representing a wide range of individuals.

ASOS uses its Instagram influencer marketing to do this flawlessly. First, it identified the essence of the brand that appeals to its wide audience: fashion and style. Then, it found key influencers that can inspire this love for fashion and style to their own communities.

“With Keyhole at your disposal, if someone has a large following and they’re mentioning your keyword, you’ll be the first one to know about this person and the first one to reach out.” Neil Patel, 4 Best Tools for Social Listening

Finding The Right Influencers for Your Instagram Influencer Campaign

You don’t want to work with just any influencer, you want to work with the one that will bring you the highest ROI. 

Also, there’s more to an influencer’s success than their follower count.

To find the right one, these are qualities (and the metrics) you need to focus on when finding the right influencer for your brand.

1. Brand fit

Before you pick an influencer as yourself this question: What type of influencer is best for my campaign? Who is the JVN to your Biossance?

The answer that you come up with will help you pick the influencer that is a brand fit. 

When deciding your brand fit, you want to focus on influencers who have a genuine interest in your niche and line of products. This way, your influencer partnership will be more authentic and genuine from a consumer’s perspective.

Basically, the better the fit, the more likely your influencer is to inspire trust. In return, you will have more ROI potential from your campaign.

With a social listening tool, you can surface the most influential accounts for your followers, as well as organic brand advocates, which are the most likely to be a good fit for your brand.

Influencer Marketing in 2021 - surface influencers

Try Keyhole social listening today and find the best influencers for your brand.

2. Engagement rate

As we mentioned before, influence is more than just the follower count. A high number of followers does not necessarily result in high ROI. You want an influencer with highly engaged followers. 

The more engaged an audience is the more likely they are to be influenced. Take advantage of a profile analytics tool and pay close attention to engagement rates, reach, and engagement per post. 

3. Clear communication

Once you start pitching a potential influencer, take into account how they handle communication. Do they take eons to respond to you? Do they give you the information you ask for? Are they prioritizing your brand? 

Clear communication is vital to success in Instagram influencer marketing campaigns. Especially, when it comes to your goal expectations and results. Using an influencer tracking and analytics tool will track goal-based metrics and will give you transparency into your influencer’s performance metrics and will let you .

4. Genuine love for your brand

At the end of the day, you want to work with an individual who authentically loves your brand. See if the influencer has been promoting your brand or products like yours without a sponsorship. 

You want to partner with someone who will genuinely promote your product and not just see your campaign as another form of income. Pay attention to the influencer’s messaging and see if it could match your own.

Amplify Your Reach with Instagram Influencer Marketing Campaigns

Influencer marketing is not a new concept and it isn’t going away anytime soon. 

As you can see from these campaigns, when done correctly, the potential of this digital marketing tactic is huge. 

People are continuously paying attention to influencers who are just like them and not just celebrities, family, or friends. 

By finding the right influencer for your brand, you get the power to bring your brand to new heights. Now you have the tools and examples of how to do this the right way.

So go on and run your own Instagram influencer marketing campaign in 2021. We can’t wait to feature your brand as one of our success stories!


Keyhole is a Social Media Listening & Brand Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients. Start your free trial today and get the metrics you need.

Miss Topsy? Here are the Top 3 Topsy Alternatives

It’s no longer news; Topsy is dead.

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Hardly anyone saw the end of Topsy coming, but well, it happened. 

So what now? Of course, you can’t abandon your social media marketing job because Topsy is no more.

You need a Topsy alternative that can perform the same function it did – or go beyond it.

And you’re at just the right place to find that; here are the top three Topsy alternatives you can use:

Read moreMiss Topsy? Here are the Top 3 Topsy Alternatives

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Tips to Spot and Dodge a Social Media Crisis [Before It's Too Late]

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Not convinced?

Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme.

The picture has a minimal aesthetic depicting some contrails from a rocket as it streaks across a red sky. It even looks like fireworks for Independence Day. Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July!

A few minutes later, that social media manager’s phone is blowing up. Also, hundreds of comments and angry DMs are flooding the brand’s social media notifications.

Turns out the cool picture of the rocket was a shot of the last minutes of the doomed NASA space shuttle Challenger. That space shuttle exploded mid-flight in 1986, killing everyone on board. Naturally, people are really mad.

Sounds like a made up example you would read in a “Social Media Management for Dummies” book, right? Well, that actually happened on American Apparel’s Tumblr page in 2014. 

Social Media Crisis Management: American Apparel Challenger Tweet

A social media crisis like that likely haunts the dreams of most social media managers. However, poorly thought out posts that turn into catastrophes are all too common! 

Last year, Ledo Pizza, commemorated 9/11 with a pizza made to look like the American flag with the caption “#neverforget.” Needless to say, it was not received very well.

We are in the spirit of helping you avoid any social media disasters. And so, we have compiled a list of best practices to spot and dodge missteps before you have full-blown PR chaos of your very own.

These simple strategies can help your brand avoid social media faux pas and catastrophes.

Jump Links

Plan Ahead
Move Smartly
Take Account Protection Measures
Learn from Your Mistakes

Plan Ahead

This might seem obvious, but the best way to avoid a social media crisis or a PR fiasco is to set best practices or brand guidelines. These social media management tools can eliminate those sorts of events before they ever happen.

Essentially, best practice documents create a set of guidelines to ensure your content is always audience appropriate. For instance, it ensures your replies meet the requisite tone for solid public relations, and your accounts are securely managed.

In other words, creating these guidelines and operating within their parameters will save you from hours and hours of hair-pulling stress on the backend when dealing with a social media screw up.

Here is a quick list of tips that will help you establish foundational social media best practices:

  • Set up a system of oversight, like a content calendar, that allows for transparency in the content creation and scheduling process.
  • Make sure you have roles and a hierarchy set up for your social media accounts. Also, know who is creating content, who is posting it, and who is responding to messages or comments that might coming in.
  • Think of the tone you are conveying through your content and replies. For instance, it helps if you have some differing perspectives to see if any posts may be insensitive to a diverse audience.
  • Have a member of your team on call for social media emergencies.
  • If you are re-sharing found content, reaching out to the original creator to make sure it’s fine to use their content will serve you well. However, if they are not available or you need to share it quickly, a friendly tag of the original poster can go a long way in preventing pushback for violating intellectual property practices.

Benjamin Franklin might not have anticipated social media when he said, “One ounce of prevention is worth a pound of cure”. Sure enough, we cannot stress enough that taking some time to plan your social media strategy and crisis management strategy may render the rest of this article redundant.

Listen Up

After you have set up clear guidelines to avoid a social media crisis for your brand, you are not totally in the clear. As crises can rear their ugly heads from any number of directions irrespective of your content.

Among so many other unfortunate instances, trolls, bots, angry customers, or your competitors can post something damaging about your brand. These could cause a PR flare-up that could have lasting repercussions. 

Luckily, you are already in the right place to learn about social media listening, as Keyhole is viewed by a number of social media experts as the best-in-class tool for just that. 

Firstly, take advantage of sentiment analysis tools

Sentiment analysis tools are powered by machine-learning and language processing. In essence, they identify posts that relate to your brand and give them a positive, negative or neutral score.

Listen Up with Social Media Listening Tools

And there is so much more you can do with sentiment analysis tools to make sure you spot troubles ahead.

Keyhole’s Intelligent Notifications feature is an excellent example of how brands can set up alerts to detect direct and indirect (‘dark’) posts with negative sentiment.

Secondly, use social media listening to monitor your brand.

Social media listening tools allow you to cut through the noise in social media through comprehensive monitoring of reviews, posts, hashtags and keywords. Moreover, you can hone in on what is being said about you, your brand, your competitors, or causes you care about.

With Keyhole, you can easily monitor target hashtags and brand mentions to spot a social media crisis ahead. Then, you’ll have ample time to formulate a savvy response to any possible situation.

Platforms like Keyhole are also able to grant you a deeper insight into your audience’s thoughts about your overall digital footprint. In turn, you’ll have the tools to make sharp decisions and alter your brand strategy on the fly accordingly.

Start Your Free 7-Day Trial with Keyhole

Move Smartly

You may have a solid set of brand guidelines informing your content and tools like Keyhole giving you a bird’s eye view of your brand mentions.

However, it is still possible to have a social media crisis that calls for smart and timely action. We told you, social media management requires thick skin and a sharp mind.

Say a social media influencer or celebrity has a negative experience with your brand. For example, maybe they have a poor customer service experience or receive a faulty item.

Someone with their platform and reach can do a lot of damage to a brand in a short amount of time. So, make your move smartly to remedy these situations with as little noise from the community as possible.

Search engines are packed with information on how to inform your crisis responses. However, we found a great take from Arc Intermedia’s Matt Ulmer.

These are the steps to respond to a social media crisis:

  • Recognize the issue.
  • Talk about the issue amongst your team and formulate a plan before communicating externally.
  • Select a single spokesperson or social media account to handle the external communication.
  • Make a real apology and take ownership of whatever actions caused the offence. Also, include social context for perceived ageism, racism, sexism, shaming, or xenophobia of any kind.
  • Be transparent and available for any follow up questions or requests for comment from the media.
  • Provide a tangible solution to the problem and address further community concerns.
  • Stay open to comments and feedback from the community.

Matt’s strategy also reinforces the need for solid forethought and planning. As we said above, solidify your social media management roles, emergency contacts, and content strategy guidelines to minimize any scrambling in the midst of a social media crisis.

Above all, it is important to take a moment to breathe, think the situation through, and respond accordingly. In the end, these moments should not happen often if you have planned content thoroughly.

However, your handling of any crises could further damage your brand’s reputation if done in a hasty fashion.

Take Account Protection Measures

Unfortunately, we live in a time where trolls and hackers can gain unauthorized access to the digital world. Moreover, social media accounts are not immune to these sorts of cyberattacks.

Last July, hackers gained access to some high-profile Twitter accounts, including those of Elon Musk, Joe Biden, Apple and Uber. The hackers used the security breach to tweet-out a Bitcoin scam link that could have defrauded thousands.

That example is on the tamer side of the spectrum. As other hackers have gained access to celebrity or corporate Twitter accounts and unleashed profanity-laced tirades or uploaded pornographic images.

Account breaches have gone so far that Twitter hired a famed hacker to help them with the platform’s securityon the platform. In other words, it is important to make sure all of your social media accounts are secure.

These are some countermeasures to protect your social media accounts

First, generate a strong password and protect it using a password manager tool. Make it more difficult for a hacker to guess your password or use brute force techniques to crack your account.

Second, make sure you have enabled two-factor authentication for all of your social media accounts. These ping an associated phone or email with a login code to verify that you are an authorized user of the account.

Sure, it’s a pain to dig for your phone or switch tabs to get a 6-digit code from your email. Albeit, a hacked Twitter or Facebook could do tremendous reputation damage in minutes. 

Be smart. Be safe.

Finally, make sure that you change login information or remove access to social media accounts in the event that you have to let an employee go. 

There have been more than a few examples of disgruntled employees airing grievances and posting inflammatory or offensive Twitter posts.

The incidents at Tronc illustrate this point very well.

Social Media Crisis: Tronc

Take steps to make sure this does not happen to you.

Learn From Your Mistakes

Lastly, if your brand undergoes a social media crisis, document the cause, process, and response by your team. This information will be helpful in informing your social media management strategy.

In an ever-evolving social media landscape, it can seem daunting to deal with a social media crisis. Regardless, do not let that deter you from the benefits of social media. For instance, brand awareness, audience engagement, and opportunities that a well-run social media strategy can provide you.

How Keyhole’s Hashtag Tracking Powered WWF’s We Love Cities Campaign

Tasked with organizing the We Love Cities campaign, Filip Olsok enlisted Keyhole. Its hashtag tracking feature allowed him to successfully monitor all 54 of their campaign hashtags.

The World Wide Fund for Nature (WWF) works to help local communities conserve natural resources. Moreover, it transform markets and policies towards sustainability and protect species and their habitats.

All of their efforts ensure that their values of sustainability are influencing decision-making from a local to a global scale.  

With the ultimate goal of building a sustainable world for the generations to come, the WWF runs projects around the globe. Two of which are the One Planet City Challenge (OPPC), and the associated We Love Cities campaign.

Filip Olsok, the Program Coordinator at WWF Sweden, is primarily responsible for coordinating these two projects. 

WWF WLC Hashtag Campaign

In an effort to engage citizens around the world, WWF launched the We Love Cities initiative. This campaign designed to encourage people around the world to express their love and support for the actions their cities are taking to tackle climate change, and to ensure a climate-safe future for all.

WWF uses this campaign to encourage people to learn about climate change and what their cities are doing to tackle the issue.

Filip is in charge of keeping everything aligned between the various WWF offices, who are in turn responsible for managing the participating cities.

“So, we use the love and pride for one’s city as a shortcut for raising awareness about the role of cities in climate action and sustainability in general.” 

As Project Manager, Filip is also responsible for hashtag tracking. Specifically, he has to monitor the traction of all 54 hashtags on different social media platforms.

The Need for A Social Media Monitoring Tool

When Filip first joined the team in 2018, WWF wasn’t using any social media monitoring tools for the We Love Cities campaign.

Filip knew that monitoring hashtags for over 50 participating cities was no easy task. Additionally, monitoring hashtag data and compiling it in a presentable was not possible without the help of a hashtag tracking tool. 

He tested many tools including Hootsuite, Sprout Social and Brand24 but ultimately decided to go with Keyhole.

“All of them were quite expensive and Sprout Social, the second option we were considering, even charged per hashtag. Plus, Keyhole was much more accessible, so it tipped the scale in its favour.”

In 2020, Filip was assigned the We Love Cities campaign again. It was a no-brainer for him to recommend Keyhole as a social media hashtag tracking tool to the campaign manager with whom he had also worked in 2018. 

WWF Quote - Keyhole Social Media Analytics Tool

A User-Friendly Tracking Solution 

WWF needed a social media analytics tool that could comprehensively track all the hashtags of the participating cities. The, sort them with corresponding dates and IDs, so that the team could see how many times a specific ID has voted/posted about a city in a day. 

To facilitate hashtag tracking, this campaign assigned a unique hashtag to each city. The city of Vancouver, for example, was given #WeLoveVancouver.

Filip would then dive into the posts collected from Keyhole for each hashtag and count one vote per user from each social media account in 24 hours. In other words, if a person posted the same hashtag from the same account 60 times in 24 hours, it would still be counted as one vote.

Using Keyhole to Prove Success and ROI

WWF’s goal for this particular campaign was to spread the message of sustainability and to raise awareness about the role cities play in climate change. This included tracking both the negative impact and the potential that cities have to develop and implement solutions.  

Filip looked to Keyhole to determine the success of the hashtag monitoring campaign.

“I put the 54 city hashtags as a group within the trackers. So, it gives me the overall hashtags report and I could look at the total aggregate and regional engagement. Keyhole made it so easy to know the overall numbers.

And then on a more micro level, I could look at each hashtag to find out the most engaging posts. I was able to know the three most engaging posts from each of the 54 hashtags. That was quite a simple way to determine what type of content was most interesting for our audience.”

The way that Keyholes aggregates hashtag tracking data into easy-to-read graphs was the cherry on top for him.

“I am quite obsessed with graphs and putting numbers into colours and stuff. So, the user interface where you could see the engagement and all the different statistics into graphs was very helpful.”

Keyhole’s Impact

When discussing the impact Keyhole had on his team’s success hashtag monitoring in this campaign, Filip said:

WWF Quote - Keyhole Social Media Campaign Tracker

Keyhole’s simple-to-manage dashboard made the task of conducting hashtag monitoring on 54 city hashtags quite easy. Also, it helped Filip quickly find the winner – which otherwise would have been a lengthy process. 

“We would not be able to correctly measure and track the usage of our 50 plus campaign hashtags in an easy all-in-one place sort of dashboard, which kind of makes it much faster to compare, to download results, to get the data from different perspectives based on the rules and how we set up our counting approach and deciding the winner. I think it would take years to search for hashtags and try to count manually. So, yeah, we would not be able to find the winner of the campaign or easily summarize our overall campaign success in terms of engagement reach without a solution like Keyhole.”

Life is short and the internet is vast.