16 Social Listening Strategies to Incorporate Into Your Business Strategy [+2 tools!]

With 3.03 billion active social media users around the world, you can use social listening to tune in and monitor what your customers are saying about your business across a variety of platforms. 

This allows you to listen to your customer base, learn more about them and interact with them. 

You can also identify possible new customers, and learn more about your industry or competitors. 

Social listening needs to be actionable. To use it to your advantage, you need to make the most out of conversations that happen about your brand and industry. 

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16 Social Listening Strategies:
1. Develop Leads by Pinpointing Prospects
2. Develop Leads through Dissatisfied Competitor Customers
3. Learn Your Audience’s Language
4. Identify Influencers
5. Find Feedback
6. Start Conversations with Users Who Don’t Tag You
7. Keep Tabs on Industry News and Developing Trends
8. Track and Measure the Results of Social Campaigns
9. Discover New Audience Spaces
10. Answer Indirect Questions
11. Monitor Competitor Content
12. Create Customer and Prospect Personas
13. Research and Develop
14. Detect and Mitigate Issues Before they Escalate
15. Send Bottom-of-the-Funnel Customers to Gated Free Trials, Product Pages, or Waiting Lists
16. Refer Top-of-the-Funnel Customers to Ungated Content

2 Social Listening Tools to Grow Your Business

Here are 16 social listening strategies you can incorporate to grow your business and 2 tools to execute your strategy:

1. Develop Leads by Pinpointing Prospects

By tracking a range of terms, you can reveal users in your target market who may not know about your business.

To locate potential customers, track keywords and hashtags related to your niche that reflect:

  • Trade publications
  • Common practices
  • Issues in your sector
  • Leading figures and products

It can take between seconds and days to find posts containing your terms, depending on the social scale of your business and industry. Regardless, consider users who post with those terms as prospects.

The next step involves putting your social media sales hat on. Join the conversation by replying to them.

For example, give your opinion about a trend or send the prospect to a relevant page on your website.

This can earn you a fan and generate interest in your brand. The user may engage with you in the future or explore your website and eventually convert.

2. Develop Leads through Dissatisfied Competitor Customers

With similar tactics, you can find users eager to try new products and services.

Instagram Unhappy - 15 Ways to Grow Your Business Through Social Listening and a List of 3 Tools

Track your competitors’ usernames, brand hashtags and product names to locate prospects who may be tired of their services.

Along with these terms, monitor negative keywords such as:

  • Not
  • Can’t
  • Won’t
  • Doesn’t

Depending on your social media monitoring tool, this can be done by typing the following into the search function:

“competitor name” AND “negative keyword”

As you identify unhappy customers, ask them what they’re looking for in an ideal product. If you can meet their needs, link them to a demo, discount or free trial.

But remember, they’re upset. Use gentle language and don’t force a reply from them.

3. Learn Your Audience’s Language

Effectively marketing a product through content such as ads and landing pages involves speaking the audience’s language.

This is largely because it shows you understand their common train of thought. As a result, you can better communicate with them.

As you study posts that use your tracked keywords, you may notice that members of your market:

  • Phrase concepts in a specific way
  • Use common secondary keywords
  • Write simple, complex or somewhere-in-between sentences

Without compromising clarity, implement the findings in your content.

Unconvinced it’ll make a difference? Run a landing page A/B test using your writing style versus an adjusted style that uses your audience’s diction.

Go forward based on the winning conversion rate.

READ: The Marketer’s Guide to Writing Click-Worthy Headlines

4. Identify Influencers

As brands turn to popular online personalities to post about their products, social listening is becoming a viable way to identify influencers.

Typical Influencers - 15 Ways to Grow Your Business Through Social Listening + 3 Tools List

To find social media thought leaders in your niche, track the URLs and titles of:

  • Popular blog posts
  • Authoritative case studies
  • Content from industry-leading blogs and publications

You then need to determine who’s earning the highest engagement rate when sharing this material.

Use this simple formula to calculate engagement rate:

Add the number of likes and comments, and divide by the number of followers. Multiply by 100 to get the engagement rate percentage.

After you identify influencers, reach out to them by pitching your campaign idea. Explain how they’ll benefit and then ask for their participation.

5. Find Feedback

Tracking your brand and product names can uncover customer feedback across niche and popular social platforms.

Combined with positive and negative terms, such as “does” and “doesn’t,” you can locate reviews, complaints and endorsements.

As customers post positive comments, ask to use them as testimonials on your website, and make an effort to repost or retweet positive feedback.

This is a great strategy because it reminds your followers of the awesomeness of what you’re selling, and will likely interest new leads who happen to hear others raving about you.

Money saving app Piggybank does a great job at this. They repost the positive reviews they get from Twitter right on their Instagram page.

Image of Sam Hart tweeting about 'Saving Violently' using Piggybank

Since consumers resonate more easily with reviews from fellow consumers than from ads sent out by brands, Piggybank’s happy customers see fit to testify to the customer review Piggybank posted…

Image of Sam Hart tweeting about 'Saving Violently' using Piggybank

And there are also bottom-of-the-funnel customers asking how to get started; here’s one:

Image of Piggybank linking signup

On the flip side, you can also find negative feedback or comments through social listening.

But what you do after getting bad reviews is what matters the most.

It can be overwhelming to take note of every single piece of negative feedback, but the trick is to find the public embarrassments your company can do something about and handle the situation with finesse and style that impresses onlookers.

For example, JetBlue got a tweet from a customer who was complaining about being on a flight that had a bad headphone jack and a malfunctioning TV.

Image of cutomer tweeting to JetBlue

JetBlue responded with what clearly looks like more than just an apology; they offered to compensate the customer with a $15 credit for the inconvenience (once she can confirm she’s the actual customer who had the experience).

6. Start Conversations with Users Who Don’t Tag You

If you only pay attention to your direct mentions on platforms such as Twitter and Instagram, you can miss chances to connect with prospects and nurture leads.

As well as not tagging you, it’s common for users to:

  • Misspell your name when trying to tag you
  • Talk about your products or services without mentioning your business
  • Misspell those products and services, too

The solution is to monitor the names of your business, products and services, along with their common incorrect spellings.

Barraco Barner - 15 Ways Social Listening can Grow Your Business + 3 Tools List
People can even incorrectly spell the U.S. president’s name.

For the latter, type the names into your phone. Note any autocorrects and create social listening trackers with your tool of choice. You can also think up misspellings on your own.

7. Keep Tabs on Industry News and Developing Trends

Monitoring the social web for news and trends can provide topics to post and blog about, keeping your content marketing strategy fresh.

To stay on top of what’s relevant, track keywords and usernames for big players and authoritative publications in your sector.

A tool like Keyhole can help you track other accounts, hashtags, or keywords.

News Stages - 15 Ways to Grow Your Business through Social Listening a List of 3 Media Monitoring Tools
These tweets use #Breaking, #Trending and #Developing.

Along with these keywords, monitor standard news terms such as:

  • Breaking
  • Developing
  • Trending

Depending on your social listening software, you can do this by typing a news term and publication name into the search function:

“breaking” AND “Wall Street Journal”

As you collect data about news and trends, your business can demonstrate expertise by creating and promoting articles that explain a story’s background issues.

READ: How to Build, Run and Grow a Successful Company Blog [Douglas Karr Interview]

8. Track and Measure the Results of Social Campaigns

This may seem like a moot point to some, but many marketers don’t track social media campaigns run by rivals, role models or even their own brands.

Since many social listening tools have analytics suites, you can collect data surrounding hashtag campaigns on Twitter, Instagram and other platforms.

Beyond tracking performance, this data is useful for:

  • Setting goals for future campaigns
  • Analyzing which demographics within your target audience were most active, tailoring upcoming ads and content toward them

9. Discover New Audience Spaces

A multi-channel social listening strategy can reveal audience activity on platforms you didn’t know about.

You may uncover conversations surrounding trends, competitors and even your business by searching through different forums, communities and social sites.

For example, people thinking about cosmetic surgery may not take to Twitter to express their concerns. Instead, niche forums are more common:

Cosmetic Surgery - 15 Ways to Grow Your Business Through Social Listening and a List of 3 Media Monitoring Tools

As you discover platforms that audience members frequent, read their posts to gain more insights about their needs, desires and pain-points.

READ: 10 Mistakes that Keep Your Key Social Metrics from Growing

10. Answer Indirect Questions

Answering questions isn’t always a way to overtly promote your business. Rather, it introduces you to prospects and helps build rapport.

You’ll inevitably stumble upon queries as you track brand and industry keywords.

For example, if you make task managers, you’ll likely find questions about prioritization and project management. You can respond by giving an answer or link to a relevant blog post.

Task Manager - 15 Ways to Grow Your Business with Social Media Monitoring and 3 Tools List

It’s less common for people to ask for task manager recommendations. But when that time comes, feel free to make the case for your product.

11. Monitor Competitor Content

Monitoring how a competitor’s content performs on social media can help you develop blog ideas and tactics.

Since you likely share an audience with opposing businesses, content that works well for them can work well for you.

Start by tracking a content piece’s URL and title. Depending on your tool, this should generate engagement data – how many times it’s been shared and by whom. You may also see opinions and conversations about the piece.

Use these insights by:

  • Seeing which issues and pain points resonate with your audience
  • Modeling posts, studies and infographics off popular content
  • Reaching out to users when sharing your similar material you’ve made

Keyhole allows you to monitor competitor content such as their accounts and hashtags.

12. Create Customer and Prospect Personas

Analyzing the profiles of users who post with your monitored terms is a way to build buyer personas – representations of customer groups to help you understand your target markets.

First, make a spreadsheet and fill it with the profile URLs of people who use your brand-specific keywords and hashtags. Second, once you’re comfortable with the size your list, look at each profile for information about:

  • Age
  • Gender
  • Position
  • Industry
  • Business size and scope
Buyer Persona - 15 Ways to Grow Your Business Through Social Listening and a List of 3 Tools

Third, sort the profiles into groups based on this data. You may be surprised to learn which kinds of people make up your social audience.

Understanding who you’re communicating with should boost clicks and engagements as you craft messages and campaigns.

13. Research and Develop

You can think up ideas worth investigating by sifting through social listening reports, such as:

  • Creating new services or products
  • Launching events or campaigns your audience would likely enjoy
  • Altering brand positioning based on what consumers say about your and the competition

Depending on your organization’s structure, putting these ideas into action could involve collaborating with a different department or the team member beside you.

Regardless, uncovering them starts by tracking broad industry terms.

For example, if you’re a marketer for an analytics brand, you might monitor “metrics” and “social data.” You’ll eventually see someone express a need or desire. Reach out if you can already solve their pain point.

If not, consider taking the necessary steps to do so.

14. Detect and Mitigate Issues Before they Escalate

DKNY Crisis - 15 Ways to Grow Your Business Through Social Media Monitoring and List of 3 Tools
With its social listening strategy, DKNY reacted to this Facebook crisis within four hours.

Monitoring brand and industry keywords can inform you when concerns and problems develop, helping you quickly react.

Let’s say you’re in the software business. One day, you notice someone tweeting about a significant error.

You would immediately try to replicate that error, and:

  • If you can replicate it, try to fix it. Then, reach out to the user to explain it’s on the mend.
  • If you can’t replicate it, show your concern. Tweet with the user and ask for more information.

What’s the value of a speedy reaction?

Consumers expect you to swiftly address problems in the age of social media. To see why, read about Domino’s Pizza employees filming themselves ruining ingredients.

A slow, or non-existent, reaction can push customers away and damage your reputation.

15. Send Bottom-of-the-Funnel Customers to Gated Free Trials, Product Pages, or Waiting Lists

Bottom-of-the-funnel consumers are also always lurking around conversations about your industry, brand, or specific product.

These people have heard about your brand before.

And they’re ready to buy. They just need a few questions answered.

So they ask questions like “Is there a version that will include xyz feature coming soon?” OR “Can your product do this specific thing?” If you’re keeping tabs on conversations in your industry, you’ll be able to pull these prospects into the fold.

In 2017, Audi had a tweet where a prospective buyer (Godwin) asked if they had any new upgrades on a couple of their cars.

Audi responded saying the feature is coming in 2018, and sent the buyer a link where he could sign up with them to get updated once it’s out.

Image of Audi's tweet to the buyer

Once the buyer clicks the link, Audi sends him to a well-designed landing page where he’s being welcomed as a lead. The car brand gets his info and gets the chance to alert him once his desired feature is out in the market.

This means while Audi is responding to Godwin with a signup form to fill, there are probably other potential buyers around who have the same question Godwin asked and would sign up to get updates from Audi as well — via the same page Audi sent to Godwin.

This way, Audi is using social listening as a tactic to generate more leads for their new car upgrade coming in 2018.

It’s a powerful social listening strategy to monitor these industry interactions and earn the opportunity to convert bottom-of-the-funnel prospects into actual paying buyers.

And if, like Audi, you don’t already have the feature or exact product a potential buyer is asking for, have a well-designed page ready to convert the person into a lead — so you have the opportunity to draw them back to your business when it’s time.

16. Refer Top-of-the-Funnel Customers to Ungated Content

Top-of-the-funnel customers are also lurking around.

There’s always someone hearing about your brand or product for the first time, or seeing conversations about your brand or industry.

Unlike those on the bottom-of-the funnel, these people aren’t ready to buy anything.

They only want to learn more about the matter being discussed — your product, brand or industry.

You can refer these customers to a piece of content, a handy tool, or any value that answers their questions and get them ready to buy.

Audi, in the example above, sent ready-to-buy prospects right from social interactions to a gated page; should you do the same for top-of-the-funnel customers? Not quite.

Picture this for a moment: you go to Twitter and find a promoted tweet that interests you. The tweet is from a brand you’ve never seen or heard of before, promoting a product you don’t entirely understand.

So you’re curious. You want to learn more about about what’s being promoted. You reply the tweet asking “How do I get started?”

To which the brand replies, “Go to [this url] to learn how to get started.”

Would you click or not? You probably would. After all, you’re the one looking for answers.

But upon arrival on the page, you find a form asking for your personal information.

Would you give your information just to learn more about a product? You probably won’t. Especially when you’re just trying to see how to get started with a product.

If you were ready to get started, that’s a different case, you’d sign up. But gating a page that’ll teach you how to get started? Not ideal.

So it’s best to make your tool, content or any other value ungated for people who just want to “learn more”.

2 Social Listening Tools to Grow Your Business

A great social monitoring tool will analyze the most engaging posts about your brand, alert you when influencers talk about you or identify possible influencers, as well as indicate when a keyword or topic you’re tracking is being buzzed about on social platforms.

Here are 2 social listening tools that do all of the above.

1. Keyhole

Keyhole monitors real-time and historical data around URLs, hashtags, keywords and usernames on Twitter and Instagram.

A screenshot of Keyhole's social listening tracker.

By inputting up to five terms in this social listening tool’s search function, it will generate and track metrics such as:

  • The number of posts and people using your terms
  • User demographic information, including gender and location
  • Top posts, based on engagement data such as shares and replies
  • Influence data, such as which users are drawing the most attention to your tracked terms

In a shareable and printable dashboard, it displays this data in tables, timelines, pie charts and bar graphs.

Price: Starts at $179 USD; advanced plans vary

READ: Forbes Uses Keyhole to Track and Rank SXSW Hashtags

2. Talkwalker

Talkwalker tracks real-time and historical data surrounding keywords, taking data from almost all major social platforms. It also monitors blogs, forums and online news websites for keyword mentions.

For Twitter and Facebook, it provides analytics such as:

  • Engagement rate
  • Activity levels, including the times when users post with a given keyword
  • Share of voice, which is a calculation of how much a user or brand is contributing to online conversations about your keyword

You can use Talkwalker as a traditional media monitoring tool, too. It tracks keywords on global TV, radio and newswires.

Price: Starts at $800 USD per month; advanced plans vary


Whether people are having conversations directly about your brand, your industry, or your competitors, there’s a constant information exchange at high volumes.  

Social listening can contribute greatly to your business’s growth in a variety of different ways. 

You need to keep listening and monitoring to inform your social media and business strategies.

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

Where Does Keyhole Get its Data?

At Keyhole, we want users to know what data we access from social platforms in compliance with their policies, and how we provide analytics to our customers. 

We only plug into paid and approved partner data sources provided by major social platforms such as Facebook, Instagram, Twitter and YouTube, as well as millions of news outlets, blogs and forums.

These approved connections grant us the ability to legally use their information and provide in-depth filtering and analytics for our customers. 

Let’s take a peek at the capabilities that Keyhole offers across each platform.

Facebook:

Where do we get the data from? 

We collect the information from the official Facebook Graph API. 

What information does the official API provide?

  • From Account/Page Trackers: 
    • Public Facebook Pages are searchable 
    • Owned pages can be authenticated
    • Publicly available data, such as: 
      • Posts per period
      • Engagements per period
      • Average engagement rate
      • Followers (Page Likes)
      • Recent and Top Posts 

We do not provide any data from private Facebook pages, users or authors.

Instagram

Where do we get the data from?

We source the information from the official Instagram Graph API.

What information does the official API provide?

  • From a Hashtag / Keyword Search:
    • Posts
    • Engagements
      • Likes
      • Number of Comments
    • User information (e.g. username & bio) is anonymized in the official Instagram API
  • From an Instagram Business Account Tracker: 
    • Posts per period
    • Engagements per period
    • Average Engagement rate
    • Followers/ Following
    • Recent and Top Posts 
    • Stories insights*

* Only available for owned/authenticated Instagram Business accounts. 

We cannot provide user data or aggregated metrics such as Users, Reach, or Impressions for any accounts that are not authenticated or specified. 

Additional follower insights are available for owned accounts when you’re authenticated.

Twitter

Where do we get the data from?

We extract the information from the official Twitter API and GNIP. 

What information does the official API provide?

  • From a Hashtag / Keyword Search:
    • Posts
    • Users
    • Reach
    • Impressions
    • Engagements:
      • Likes
      • Retweets
    • Devices
    • Location (based on users’ publicly shared information)

  • From an Account Tracker: 
    • Posts per period
    • Engagements per period
    • Average Engagement rate
    • Followers/ Following
    • Recent and Top Posts 
    • Follower growth/count

YouTube

Where do we get the data from?

We collect the information from the official YouTube API.

What information does the official API provide?

  • Number of video views
  • Likes + dislikes
  • Favorites + comment counts
  • Video information
    • Published date, titles, descriptions, thumbnails, categories
  • Subscribers gained + lost
  • Age group
  • Channel ID
  • Location (if provided) 
  • Gender
  • Sharing service

Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics. Get started for free here.

The Ultimate Sentiment Analysis Guide

In this guide, you’ll discover one of the most powerful and exciting things in social media marketing today: sentiment analysis.

We’ll cover why sentiment analysis is an important technique to use in your marketing mix, and we’ll show you some real-life examples of how companies are using it to monitor real-time trends and predict future behavior.

We’ll also dive into the different types of sentiment analysis, how to effectively measure sentiment, common challenges associated with sentiment analysis, and highlight the top sentiment analysis tools for social media.

Above all else, we’ll show you how important sentiment analysis is for making a huge impact on your business. 

So, let’s get started.

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What is Sentiment Analysis?

Why Sentiment Analysis is Important
1. Prevent and Manage PR Crises
2. Make Better Business Decisions
3. Measure the true ROI of your Marketing Campaigns
4. Understand Your Audience
5. Improve Your Customer Service
6. Beat Your Competition

Types of Sentiment Analysis
– Fine-Grained Sentiment Analysis
– Aspect Based Sentiment Analysis
– Intent Sentiment Analysis
– Emotion Detection and Recognition

Top Sentiment Analysis Tools

Measuring Sentiment

Limitations of Sentiment Analysis

How We Do Sentiment Analysis at Keyhole

Start Using Sentiment Analysis Now

What is Sentiment Analysis?

Simply put, sentiment analysis is an automated process that identifies and pulls opinions from text. 

From online reviews to tweets, sentiment analysis lets you listen to the internet, returning incredible data that you can then analyze to positively impact your business. 

The opportunities of what you can do with this data are endless.

Sentiment analysis uses machine learning algorithms to dig deep into digital text to reveal an attitude towards your products, services, business, and campaigns.

And how deep it digs is entirely up to you.

This gives you freedom to explore the ethos of your audience and study your content from the customer’s point of view.

This is just scratching the surface of the many use cases of sentiment analysis:

  • Market research
  • Product feedback
  • Customer service
  • Reputation management
  • Precision targeting
  • Influencer targeting
  • Social media scoring

With so many practical applications, the adoption of sentiment analysis for social media has exploded.

Why Sentiment Analysis is Important

How people feel about your brand is an extremely valuable commodity in business.

And it’s more measurable than you think.

Over 500 million tweets are sent a day. Facebook generates 4 petabytes of new data a day (that’s 4 quadrillion bytes)!

Instagram has 1 billion monthly active users who generate 95 million posts per day, and 300 hours of video are uploaded to YouTube every minute.

The average time spent on social media.
https://www.broadbandsearch.net/blog/average-daily-time-on-social-media

In that massive pile of data, whether you know it or not, people are talking about your brand, and they are sharing their experiences with the world. 

Data scientists estimate that about 80% of the world’s data is unstructured or semi-structured data. This type of data consists of audio, video, image data, natural language, documents, web pages, and email.

Unstructured and semi-structured data have two things in common: they all have elements of readable text, and they are all user created.

This is where the amazing powers of sentiment analysis and machine learning have really become valuable.

What people are saying about your brand, your products, and your company lies in that 80%. Insights into your customers, past, current, and future, can really help you bring your marketing to the next level.

It’s absolutely vital that you listen carefully to the feedback about your brand.

What’s even more important is to identify whether word of mouth is an asset or a liability to your brand’s reputation.

Here are 6 real-world, tangible reasons that sentiment analysis can help your business:

1. Prevent and Manage PR Crises

Sentiment analysis allows you to track keyword @mentions and hashtags in real-time.

This helps you identify PR crises as they happen. You can also watch overall trends in sentiment. If you see a spike in negative sentiment, you can get ahead of the issue, taking action if necessary to diffuse it before it turns into a PR nightmare.

For example, Sitrick and Company has built a reputation as one of the best strategic and crisis communications firms. Working with CEOs to the estate of Michael Jackson, they are a true authority in the crisis communications space.

They use sentiment analysis to discover the origin of the most prominent sentiment around their clients in real time.

The ability to see both positive and negative messages tied to their clients helps them form their communications strategies, giving them the ability to react quickly and effectively manage their client’s reputations.

2. Make Better Business Decisions

Sentiment analysis is invaluable to making better business decisions. 

It can drive strategies and objectives, help you understand and predict behaviours like purchase intent, calculate net promoter score, and find influencers that will drive your key messaging home.

SportQuake is one of the go-to international sports marketing agencies when it comes to using sentiment analysis for business decisions.

They use sentiment data to drive their influencer partnerships. For example, when they are considering a top athlete for a brand partnership, they look at sentiment to understand how likeable this potential influencer is in the eyes of their followers. 

Not only does this help SportQuake find the right influencers for their business, it also keeps their brand reputation safe in the process.

3. Measure the True ROI of Your Marketing Campaigns

Measuring your marketing campaigns only by quantifying likes, comments, and followers is a shallow and lopsided way to determine KPIs and overall marketing campaign ROI.

Yes, those metrics have value on their own, but sentiment analysis lets you dig deeper into the actual discussions, providing qualitative measurements of how your campaigns are being received.

You can measure reactions and qualify discussions as positive, negative, or neutral—giving you valuable awareness of the true ROI of your branding efforts.

Keyhole uses these scoring indicators to indicate the sentiment of a post.

The Infinite Agency is a cutting-edge, data-driven creative agency that knows how to create a healthy brand using sentiment analysis

The Infinite Agency uses real-time marketing to track conversations as they happen on social media, reacting to both positive and negative comments, allowing them to optimize their strategy over the duration of their campaign.

By getting a holistic understanding of how their marketing campaigns are performing, they’re better able to manage and mediate their campaigns as they happen, but their overall brand sentiment as well. 


4. Understand Your Audience

Understanding your audience is key when setting goals for initiatives within your business.

It can help your team develop effective messaging for your audience and drive your campaigns forward.

For example:

The social media team behind “Every Woman, Every Child,” a campaign launched by the United Nations, used sentiment analysis to reach a global audience.

They integrated sentiment into their demographics research to create the best possible audience segmentation that aligned with their objectives. The result was an unprecedented movement that truly changed the world.


5. Improve Your Customer Service

No matter your business, quality, timely, and positive customer support is paramount to your survival.

Sentiment analysis can be an effective tactic for increasing your customer’s overall satisfaction.

The Grand Hyatt NY knows a thing or two about the customer experience. They put their customers first.

They use sentiment analysis at numerous stages of their customer experience by tracking everything from what their guests’ interests are to where they spend their time while on-property. 

They also use it to ensure a quality impression is left with every one of their guests; tracking the origin of negative messages on social media and making amends, with every single guest, impressing a worldwide audience in the process. 

6. Beat Your Competition

Standing out in a crowded market or trying to break into a market can be tough, but sentiment analysis can give you the leading edge over your competition.

The in-depth information you can get through social listening can be invaluable to making sound strategic decisions. Sentiment analysis comes in especially handy when it comes to benchmarking competitors and markets.

Securing investors in a competitive landscape is a difficult task. #WorldElephantDay knows this all too well, but with sentiment analysis, they have a healthy and loyal following of investors.

They use sentiment analysis to follow influencers that engage with their tags, allowing them to target them specifically. This ensures that they are getting effective messaging to the right ears, helping them reach exponential growth. 

They also use it as data FOR their investors, helping potential collaborators and sponsors see real-time qualitative data, turning engagement into action.

If you want to see what sentiment analysis can do for your business, Keyhole offers a free trial.

Types of Sentiment Analysis

There is a variety of different types of sentiment analysis. They range from focusing on polarity (neutral, negative, or positive sentiment) to identifying intention (“interested” or “not interested”).

The newest sentiment algorithms are centered around identifying feelings, happy or angry. 

Here are the most talked about types:

Fine-Grained Sentiment Analysis

Fine-grained sentiment analysis is what almost all real-life systems are based on, and is one of the most common types of sentiment analysis. 

This type focuses on the level of polarity of an opinion.

So instead of neutral, positive, or negative, you could segment those categories further:

  • Very positive
  • Somewhat positive
  • Neutral
  • Somewhat negative
  • Very negative

This data often comes from product reviews, 5-star rating reviews, or surveys, and the polarity can even be associated with feelings:

  • Very positive → love
  • Somewhat positive → acceptance
  • Neutral → apathy
  • Somewhat negative → worry
  • Very negative → anger

Aspect-Based Sentiment Analysis

Aspect-based sentiment analysis allows you to go beyond categorizing sentiment with polarity, allowing you to focus on specific elements of your product or service.

“The picture quality of this TV is crystal clear.”

This sentence expresses a positive opinion, but more specifically, it speaks about picture quality, which is a main attribute of that product. 

Aspect-based sentiment analysis lets you correlate specific sentiments with different aspects of your product or service, much like how a scientist analyses cells under a microscope to get a clearer understanding of the structure itself.

Intent Sentiment Analysis

Intent Sentiment Analysis steps it up and digs deeper and detects people’s motivation behind their message, examining whether it’s an opinion, a complaint, a suggestion, or a question, or showing appreciation towards your product or service.

Let’s look at a few examples:

“You have a beautiful website.”

“Your customer service person was so rude!”

“I think you should offer more sizes in those shoes.”

“How do I donate?”

“Thank you guys so much—I LOVE IT!!!!!”

Looking at these individually, you have no issue identifying the intent behind these few examples. However, machines can often have issues inferring context without contextual knowledge, so while it’s an exciting concept in theory, intent sentiment analysis is still a concept rather than practice.

Emotion Detection and Recognition

Closely related to sentiment analysis, emotion detection and recognition aims to identify human emotions conveyed in facial expressions or in text.

These systems identify emotions such as happiness, sadness, anger, frustration, disgust and surprise and are often built into sentiment analysis tools.

For text, some emotion detection systems use dictionary-like lists where a keyword is mapped to an emotion (e.g. “hate” indicates “anger”), whereas others use sophisticated machine learning algorithms.

The challenge with these types of tools is defining the keywords in context. 

For example, a customer review might say:

“Your food made me sick.” This indicates a negative emotion.

Compare that with:

“That new restaurant is totally sick.” 

This indicates a positive emotion, making it hard to associate the appropriate emotion for that keyword, which is why machine learning plays a big role in emotion detection.

Top Sentiment Analysis Tools

There are a wide range of social listening tools that offer sentiment analysis for your business. We’re going to cover the best sentiment analysis tools for marketing professionals:

Keyhole

If you want to know how people are relating to your brand, Keyhole offers an incredibly powerful insight through sentiment analysis.

Keyhole’s social listening tools and sentiment analysis are used by brands like Google, Alibaba, L’Oreal, and Mashable.

Keyhole integrates with all of the major social media platforms, including Twitter, Facebook, Instagram, and YouTube, providing real-time, 24/7 monitoring of the performance of keywords, @mentions, hashtags, and more around your brand, audience, and industry.

It is also a powerful tool for competitor analysis, as you are able to track sentiment across multiple accounts through an easy-to-use dashboard. 

Price: $179-599 USD and up. 

Brandwatch

Brandwatch helps you dive deep into applicable data from blogs, forums, and news and reviews sites.

This tool offers an overview of volume and will compare it with that of your top competitors, as well as observe the sentiment about your brand. 

It offers a data visualization tool that helps to simply your data and bring it to life, making it understandable for every member of your team.

Price: Request a demo. 

Quick Search by Talkwalker

This sentiment analysis tool is part of Talkwalker’s larger platform. 

Quick Search looks at your overall @mentions and engagements, giving you a breakdown of how your audience is responding to your social media activity. 

It will also help you find the best influencers for your brand or product, giving you a 360 view of your owned and earned social media content.

Price: $800 per month; $8,400 per year for enterprises

Sprout Social

Sprout Social is a comprehensive tool for social media monitoring that also allows you to monitor sentiment.

This tool helps you get into the mindset of your prospects and lets you set up alerts for when critical conversations start trending on social media.

Price: $99-$249 USD per month

Measuring Sentiment

One of the easiest ways to measure sentiment is with a Sentiment Score.

A Sentiment Score gives you the overall value of what you are tracking, no matter whether it is your brand, an aspect of your product, a hashtag or an @mention.

It is calculated by looking at both negative and positive posts:

This scoring is effective as a growth indicator, and strongly indicates a consumer’s willingness to recommend your product or service, allowing you to predict new consumer adoption.

By plotting your sentiment score over a period of time, you gain actionable and valuable insights that can make a big difference in the overall outcome of your marketing campaigns.

Looking at historical data alongside real-time data allows you to plot trends by keyword, allowing you to make important decisions on the direction, duration, and reach of future campaigns.

The higher your company’s sentiment score (especially compared to competitors), the more you can outperform others in the same space, driving more customers down the road to brand loyalty. 

Want to see your sentiment scores? Try Keyhole for free.

Limitations of Sentiment Analysis

Let’s examine the current challenges and the limitations of sentiment analysis.

Irony and Sarcasm

Irony and sarcasm are hard to detect. We as humans have the benefit of tone and body language to decipher the speaker’s intent, but sometimes, we still get it wrong.

This type of language occurs most often in user-generated content found on social media platforms like Facebook comments, and on product review sites. 

Let’s look at some Amazon product reviews:

“That laptop battery lasted an awesome 15 minutes on battery.”

“Love the dress, it fit my kid’s doll perfectly.”

At first glance, these comments seem positive. But with your experience, you know that a laptop battery lasting only 15 minutes is not good, and we can assume that that reviewer didn’t buy a doll-sized dress for herself.

Machines have a problem with this type of text. As humans, we have the benefit of experience in applying context to comments like this, but machines do not have the ability to precisely detect the actual meaning behind sarcastic or ironic text. 

A sarcastic review of Uranium Ore.


Accuracy

Here’s a classic example of what can go wrong with social media sentiment analysis:

According to The Atlantic, positive news about Anne Hathaway (an actress), was driving up the stock prices of Berkshire Hathaway (a real estate firm).

This calls the accuracy of sentiment analysis in question. The accuracy of your results is still heavily tied to the quantity of data, the level of text that you are measuring, and how precisely you differentiate social media mentions.

If you have a human eye reviewing your sentiment analysis data, you will be able to identify any inaccuracies immediately.

Context

Context can present some definite challenges in sentiment analysis. Let’s look at some examples to a survey response:

“Everything!”

“Nothing!”

Without context, you would assume the first response to be positive, and the second to be negative. 

But what if they were in response to the question, “What did you like about the conference?” 

What if they were in response to the question, “What could we improve on at our next conference?”

The context of the question completely changes the result of the sentiment analysis.

Emojis

Emoji (or emoticons) play a big role in sentiment, especially on social media platforms. Especially when it comes to text-based emojis.

Did you know there are actually two groupings of emojis? Western emojis and Eastern emojis.

You are probably familiar with Western emojis. They usually consist of two characters, and you have to tilt your head to read them as intended, like this happy face 🙂

Eastern emojis are read horizontally and usually consist of 4 or more characters, like this winking face (^_~)

Both groupings of emojis require preprocessing on your end, and the list can be extensive.

Sentiment analysis tools for social media are increasingly getting better at recognizing different types of emojis.

However, they still present challenges in getting accurate measurements, especially if social media performance is a key indicator to your campaign’s success.

Multipolarity

Sometimes authors will talk about multiple aspects of a product (or people or companies) within the same text. Within the same sentence, the author can offer both criticism and praise.

This poses a challenge in sentiment analysis in being able to calculate the total polarity. Let’s look at an example of a review of a pair of headphones:

“The sound quality is amazing but they are uncomfortable to wear.”

Some sentiment analysis tools will assign a positive polarity (“the sound quality is amazing” comes first”) where others could assign a neutral rating (“amazing” and ”uncomfortable” cancel each other out).

To be accurate, especially when you are focused on each of the product features, your sentiment analysis tool has to assign a polarity to each aspect in the text.

How We Do Sentiment Analysis at Keyhole

Keyhole offers sentiment analysis right from the dashboard of your hashtag & keyword tracker.

Our tools offer a first-hand look at the sentiment of what you are tracking, providing a beautiful and easy-to-understand graph that can be effortlessly shared across your teams for real-time feedback.

Seamlessly integrating social media platforms, our social listening tools allow you to simultaneously track across multiple platforms for multiple trackers, never missing a @mention or comment.

Keyhole’s sentiment analysis provides a comprehensive look at historical and real-time sentiment around your tracker.

Whether you are tracking your brand name, a product, a hashtag, or a competitor, you will have access to a fuller understanding of how you can better interact on your social media channels.

Take a peek behind the scenes and learn more about how Keyhole does sentiment analysis.

Start Using Sentiment Analysis Now

Sentiment analysis is an incredibly powerful technique that can help you uncover opportunities, measure satisfaction, benchmark reactions, and put more power behind your brand.

Sentiment analysis has so many advantages for any type of company or organization. It’s scalable, provides real-time analysis, and it’s based on consistent criteria, leaving you with the most powerful data set imaginable.

Ready to start sentiment analysis? Start your FREE trial with Keyhole today.

The Top 18 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]

A range of Instagram web apps compete for the same market, forcing community managers and digital marketers to decide between similar products.

Overlapping prices and features can make it a chore to choose. But different levels of effectiveness and user experience — as well as foci ranging from analysis to monitoring — can simplify the decision.

Updated on September 25th, 2019. This list now covers 18 tools.

Read moreThe Top 18 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]

8 Killer Tips to Grow Your Twitter Follower Count Organically

So, how do I get more Twitter followers?

This is the question everyone’s been asking ever since social media became an indispensable part of every brand’s marketing strategy.

And we get it.

Twitter is a gathering place for 330 million people every month who are looking to start conversations and get ongoing updates about their favourite brands and thought leaders.

According to Statista, as of the most recent quarter in 2019, there are 262 million monthly active international (non-US) users on Twitter, which amounts to 79% of the entire Twitter user base.

What’s more, Twitter users come from various age groups, and according to a report by the Pew Research Centre, Twitter users in the US “tend to have higher levels of household income and educational attainment relative to the general adult population.”

Research shows that the gender and race distribution of Twitter users is similar to that of the general public in the US. However, 42% of Twitter users hold at least a bachelor’s degree (as opposed to 31% of the general public), and 41% of them report a household income higher than $75.000 (as opposed to 32% of the general public).

These stats position Twitter as one of the top social media platforms that brands and individuals can use to establish authority in their industry of choice and tap into an international and national audience that’s well-educated and financially well-positioned.

It’s more than clear why everyone wants to know what they can do to increase their followers on Twitter.

We’re here to answer that.

Below, we’ll give you 8 easy, yet effective tips on how to increase your Twitter follower count and get your brand in front of a global audience.

Jump Links:

Why do Twitter Followers Matter?

8 Tips to Grow Your Twitter Follower Count:
1. Complete Your Profile
2. Stay Consistent and Tweet Often
3. Publish Content of Value
4. Optimize Your Posting Time
5. Get Visual
6. Use Hashtags
7. Engage With Your Community
8. Cross Promote Your Twitter Account

Recap

Why Do Twitter Followers Matter?

Some people consider followers as an outdated, vanity metric. 

In fact, with the algorithm changes introduced by Facebook and Instagram, follower count lost its position as the single most important metric and was overtaken by engagement.

It’s engagement that expresses if the content is relevant to a particular target audience, builds relationships between a brand and its audiences, and sets the foundation for the start of a conversation.

So, why should you care about getting more Twitter followers?

Simple.

You can’t build a movement without followers.

Sure, your content will spread more if it gets shared and you get people commenting.

But, in order to build true momentum, you first need to have a solid follower base that is willing to engage with your posts.

In other words, the higher your follower count, the bigger your influence and potential impact in your industry.

And of course, let’s not forget to mention that when you see an increase in your Twitter followers, you can safely assume that your content strategy works and that you are creating value for your community.

Now that we’ve explained the background of this never-ending quest for followers, let’s break down the steps you need to take to get followers on Twitter.

8 Tips to Grow Your Twitter Followers

1. Complete Your Profile

First impressions matter.

Before you go ahead and develop a strategy to find new potential customers, you need to make sure that once they find you, they like what they see.

To maximize your chances of getting people to click “follow” after they land on your profile, make sure you get the following couple of things right:

Add a Presentable Profile Photo

Whether it’s a photo of yourself (if you’re looking to build your personal brand), or your company’s logo, your photo needs to be professional and presentable.

A screenshot of Keyhole's Twitter profile, showcasing the profile picture, header, and bio.

This is one of the two elements from your profile that people will see when your tweet shows up on their feed (your username being the second element). 

A well-chosen profile picture will help you draw attention and enable people to recognize the person/brand that stands behind the activity on your profile.

Create Clarity with Your Twitter Bio

Every element of your profile is part of a bigger picture that shows what you do, who you are, and what you can bring to the table if people decide to follow you.

Just adding a photo isn’t enough for people to understand your brand. 

You need to include crucial information in your Twitter bio including your location, website, and contact information.

But that’s just part of why your Twitter bio is crucial to your social media success. 

Another aspect of why it’s important is that your bio is searchable.

Byy adding hashtags that are relevant to your industry and your audience, you can boost your chances of being seen. 

Your bio section also gives you 160 characters to explain your line of work, share your vision, and showcase your personality. 

Take a look at Tom Hank’s bio (yes, that Tom Hanks!):

An image of Tom Hanks' Twitter profile.

Makes you want to immediately click follow, doesn’t it?

Cover Photo

Finally, once you’ve chosen a good profile photo and you’ve written a bio you’re satisfied with, it’s time to work on your header image. 

While you need to stay consistent with your profile photo, you can change your header image to reflect what you’re up to at the moment.

Use it to announce events or new products, like Netflix and Burger King do:

An image of Burger King's Twitter profile showcasing their new product campaign.
Netflix's Twitter Profile, showcasing their new show Elite.

Alternatively, you can use your cover image to underpin your brand image, as Gary Vaynerchuk does:

A screenshot of Gary Vaynerchuck's profile.

Dedicating some time to making your profile as complete and robust as possible will allow you to create a fantastic first impression when people come across your Twitter page.

This will boost your chances of converting accidental visitors into your Twitter followers.

2. Stay Consistent and Tweet Often

One of the things that makes Twitter different than other social media platforms is that it requires you to be consistently active.

On Facebook or Instagram, it is optimal to post one or two times a day, or even a few times a week, since too much activity can turn people off or be considered spam.

On Twitter, it’s okay to have a more frequent content strategy. 

But how many posts are enough?

To find your sweet spot, it’s best to test it yourself!

Modify the amount of posts that you are sharing and see what is garnering the most engagement with your audience.

Another great way to gauge the most effective number of posts is to research your competitors and analyze their followers’ behavior relative to the frequency of posting.

You can also use an analytics tool like Keyhole to help you determine these metrics.

3. Publish Content of Value

We want to emphasize that posting new content for the sake of posting content won’t bring in followers.

What you need to do is to publish content of value.

Your audience needs to value your content in order to engage with it.

This will mean different things to different audiences.

Some may find value in being entertained by funny memes.

A screenshot of one of 9GAG's tweets, a funny meme.

Others like to read informative articles or get updates on recent developments in the news or about a particular industry.

A screenshot of Simon Sinek's twitter feed.

Some people find value in becoming motivated by inspirational quotes or videos.

An inspirational Tweet example.

In order to create a strategy where you continuously provide value for your audience, you first need to define what value is to your followers.

You can do this by analyzing your Twitter metrics and your followers’ response to different types of posts on your profile.

SUGGESTED READ: Twitter Analytics: A Guide to Drive Traffic and Boost Sales (2019)

There’s one thing that separates well-performing profiles from poorly performing profiles – and that’s where they choose to put their attention when they create their content.

In other words, well-performing brands tend to publish “you-focused” content. They are what is known as informers.

Informers do everything they can to give their audience content they care about, and don’t use their profiles for self-promotion.

Badly performing profiles, on the other hand, are mainly “me-focused”.

A study from the School of Communication and Information at Rutgers University, found that as much as 80% of Twitter users are what they call “meformers”. 

According to this study “Informers had 53% of their messages in the IS category, while a significant portion (M=48%) of the messages posted by Meformers were “Me Now” messages.”

The study further concluded that Informers statistically have more friends and followers than Meformers.

What’s the takeaway?

Study your audience and make them feel like everything you do is ultimately about them. 

Sure, you can throw in some self-promotional post here and there, but don’t make your Twitter all about advertising your accomplishments, products, and services.

4. Optimize Your Posting Time

Just like on any other social media platform, on Twitter, you’re more likely to get your content seen as soon as you publish it.

In fact, the average lifespan of tweets is anywhere from 15 to 24 minutes, so if you’re looking to get exposure, you need to ensure that you gain traction immediately. 

You can check out our list of our Top 13 Twitter Analytics Tools to help analyze data about your Twitter followers or Tweets.

How do you achieve this?

Make sure you schedule your posts for when your followers are awake and active.

It doesn’t make much sense to publish content when everyone else is sleeping or busy, right? You need to observe when your followers are online, taking into consideration their location and time zone.

But what happens when life gets in the way and you can’t post when your audience is online?

That’s what scheduling tools are for!

Not only do they allow you to schedule your posts in advance, but they will also give you a much better view into the kind of content you’re sharing on a weekly basis.

Use these insights to help you create a well-balanced content schedule with enough variation and value.

5. Get Visual

When it comes to social media, the old, well-known rule that claims that content is king, needs to be revamped.

Visual content is king.  

Visual heavy Tweets are more likely to attract the attention of scrollers and make them stop and read what you have to say.

Also, visual content is much more shareable than plain text.

So, whenever you can pack your content into a visually appealing image or  infographic – do it. 

Another way to incorporate visuals is to paste tips, advice or stories as images.

An example of a text being merged with an image.

Combine blog post links and text with an image:

Combining blog posts with an image for maximum impact.

Or share gifs and videos…

A screenshot of a video posted on Twitter by LadBible.

6. Use Hashtags

Hashtags are by far the easiest way to make your posts searchable and show their relevance in a particular category.

Hashtags will take your Tweets past your follower base. Not adding hashtags to your Tweets is a missed opportunity to reach a wider audience.

Unfamiliar with hashtags? Check out our beginner’s guide to hashtags.

An example of a hashtag in a specific industry.

Of course, not all hashtags will have the same impact and reach. You’ll need to do some research on what hashtags will be the most effective for your content. 

If you’re already familiar with the basics of hashtags, check out our guide on using popular hashtags to grow your business.

There are a lot of tools out there that allow you to access robust hashtag analytics, and will help you understand what’s working and what’s not.

Use these insights to optimize your Twitter activity!

SUGGESTED READ: Top 15 Hashtag Analytics Tools

7. Engage With Your Community

Twitter followers mean nothing if they’re passive and don’t interact with the content you’re sharing.

To increase engagement and increase your likelihood of increasing your Twitter followers, you need to give back to the community!

Show your followers that you care by always responding to their direct messages (DMs), mentions and even by retweeting their content. 

Again, don’t do this just for the sake of doing it – take the time to curate relevant and thoughtful comments. 

Check out how Stephen King does it:

Stephen King interacting with his Twitter followers, growing his Twitter follower account organically.

You can create your content and automate the process of publishing, but you still have to put effort into engaging with your community.

Another example of Stephen King engaging with his followers.

Not only will people feel appreciated that you took the time to respond to their comments and mentions, but by being engaging, you’ll be able to add a human element to your online activity.

The last thing you want is for your Twitter account to look like it’s completely run by bots.

Engaging with your community doesn’t have to be hard and complicated.

Just add a couple of minutes of engagement-related activities into your daily social media schedule.

And just like that, with a few minutes of engagement a day, you’ll start noticing a higher engagement rate on your profile in no time.

8. Cross Promote Your Twitter Account

A lot of times people won’t follow you on Twitter because they simply don’t know you’re there.

The truth is, not a lot of people will search for your brand on Twitter. 

Most likely, they’ll Google you, and land on your website or maybe your Facebook page.

So, how do you make people aware that you have a Twitter account as well?

You already know the answer: tell them.

Add a button on your website, and share your Twitter account across other social media platforms.

If you have an established audience on other platforms, and they have a Twitter account, they’ll probably want to follow you there as well.

Recap

Getting more Twitter followers is imperative for any brand that’s looking to establish authority in their niche.

On Twitter, getting people to follow you is fairly easy, as opposed to other platforms.

All you need to do is take a few steps to optimize your profile and Twitter activity for maximum reach and engagement.

And there you have it.

These are our eight proven steps to get more Twitter followers.

Now go ahead and start getting those numbers up!


Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.


Top 13 Twitter Analytics Tools in 2019

Looking for the best Twitter analytics tools?

We’ve identified a list of the top 13 free and paid Twitter analytics platforms to help you determine which tool is the best for your business.

Updated on September 16th, 2019. This list now covers 13 tools. 

Jump Links:

Why do you need a Twitter Analytics tool?

Exploring the Top 13 Twitter Analytics Tools
1. Twitter Analytics (Native)
2. Keyhole
3. Hootsuite
4. Buffer
5. Sprout Social
6. Klear
7. Mentionmapp
8. Union Metrics
9. Agorapulse
10. Followerwonk
11. Quintly
12. Tweet Binder
13. ContentStudio

Why Do You Need a Twitter Analytics Tool?

Twitter has always been a challenging platform for businesses.

While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter.

We all know social engagement is important for brands, but how do you track the real world impact on your business?

Should you go after new followers or should you run a new Twitter campaign? Are there influencers out there who may be impactful to your brand?

Finding the right Twitter data analytics tool will provide you with the answer to those questions to help your social strategy flourish.

Features of the Best Twitter Analytics Tools

What can Twitter analytics tools do for your business? Before you start looking into investing in the best tool for your business, make sure you consider exactly what insight you want to gain.

Here are a few key reasons to use a Twitter data analytics tool:

Tracking important Twitter Metrics

  • Tweets that historically have the most engagement
  • Brand mentions
  • Insights from your competitors

Growing your Brand

  • Identify potential brand influencers
  • Grow your follower base
  • Grow your business

Guiding your Twitter Content Strategy

  • Discover what hashtags and topics your followers are discussing
  • Improve new content by leveraging data on what your audience finds most engaging
  • Manage your Tweet schedule
  • Better manage replies to brand mentions

Exploring the Top 13 Twitter Analytics Tools

Now that you’ve established what you’re looking for, review our research of the top 15 Twitter analytics tools.

1. Twitter Analytics (Native) – A good analytics tool for beginners

Features: The native Twitter Analytics platform offers a wide range of basic information. This free analytics tool includes data about both your Twitter account and general insights into what’s trending on Twitter.

Through Twitter Analytics, the main dashboard features a monthly summary of information such as the number of Tweets, Tweet impressions, profile visits, mentions, and followers. At a glance, you can also see your top tweets, top mentions, and top new followers per month.

Twitter’s audience insights break down your follower base by their interests, occupations, buying styles, wireless carriers, gender, and more. Many other top Twitter analytics tools do not offer this data.

The tool also offers general Twitter trend data, including trending topics, events, sports, movies, and more. This tool offers native ability to advertise directly to Tweets relating to any of these topics, and the ability to target by goal (followers, engagements, leads, website clicks, and more).

Main advantage: This is a simple tool for beginners, offering detailed audience demographics data and built-in advertising tools.

Disadvantage: The majority of data reports can span only a 3-month period. Most businesses will need more robust data reporting.

Pricing: Free

2. Keyhole – Social media data that helps you make great decisions

Keyhole is a live tracking tool for social media conversations. Their simply designed dashboards give you an overview of key data that helps you make meaningful decisions about your brand.

Keyhole features a full slate of analytics features and in-depth reporting. To start, their hashtag and keyword listening allows you to analyze industry conversations live and their account analysis tool lets you analyze and optimize your posting schedule and content. They also allow you to track and build automated reporting around individual campaigns, perform competitive analysis, and perform research on both live and historical data for Twitter, Instagram, Facebook, and Youtube.

Main advantage: Keyhole is a huge time-saver, and is primarily used for real-time social listening and gaining actionable insights through data.

Pricing: Keyhole ranges from $179/month for 3 hashtags and 3 account trackers to custom pricing available for Enterprise.

3. Hootsuite – All-In-One Tool for Social Content Management

Hootsuite is widely known as the most popular tool for managing social media content. It’s also a commonly used social listening tool. While it used to be the main tool on the market, it faces many more competitors now.

Hootsuite has a deep feature set beyond basic analytics, boasting social media scheduling tools, user / keyword / hashtag monitoring, content curation, and team management.

If you’re looking for Twitter analytics data, Hootsuite provides a dashboard overview of your basic metrics. You can also build unlimited reports, exportable in most common document formats. One of the most useful tools is the ability to track how fast your team members respond to brand mentions.

There are also a wide variety of add-ons from other data providers, some of which are free, but many of which come at additional monthly fees.

Main advantage: Consolidates data from Facebook, Instagram, and Twitter. Large user base and support information.

Disadvantage: Hootsuite is much pricier than similar competitors.

Pricing: Hootsuite offers a 30-day free trial. $29/month for a single user, $129/month for 3 users with up to 20 profiles, and $599/month for up to 50 social profiles. Enterprise plans available.

4. Buffer – For easy, lightweight content scheduling

Buffer is primarily a social scheduling tool, but for those who are in need of a combined platform, it also provides Tweet-level analytics.

You can consider Buffer a lighter, less expensive version of Hootsuite, allowing users the ability to easily drop posts into a pre-planned content schedule.

From an analytics perspective, Buffer has announced Buffer Analyze, a more robust social media marketing tool, which promises the ability to track key metrics on the posts you’ve shared, including the ability to track what type of content has performed best.

Main advantage: Easy to use for scheduling content. The free tool is fairly robust.

Disadvantage: At present, data reporting is fairly limited, but Buffer Analyze may change that.

Pricing: Buffer Analyze is billed at $50 a month. Tweet-level analytics is included in both their Reply and Publish products. Reply will set your business back $225 a month, and Publish will set you back $99 a month.

5. Sprout Social – Another great all-in-one platform

Sprout Social is another full social media management solution. It offers tools to manage analytics tracking, engagement, publishing, listening, collaboration, and automation.

The Smart Inbox feature combines all messages from all major social profiles into a single stream.

Sprout Social’s data reporting tools are quite in depth. You can build several listening queries that monitor specific keywords or users in order to create a live feed of brand mentions, and analyze user sentiment or geolocations.

From an analytics standpoint, Sprout Social allows you to build custom reporting dashboards that include data around engagement, task performance, messages, top performing tweets, Twitter trends, Twitter comparisons, keyword reporting, and more. They allow these reports to be branded with your logo for easy sharing.

Main advantage: Robust reporting capabilities and built-in image editors and CRM tools.

Disadvantage: Reports do not incorporate unlimited historical data.

Pricing: Individual accounts are $99/month, including up to 10 social profiles. Corporate or Enterprise accounts start at $149 and $249/month respectively. They also offer a free 30-day trial.

6. Klear – Discover key influencers

Klear’s main functionality is to help your business identify key influencers on Twitter, YouTube, Instagram, YouTube, and other blogs, and has over 5 years of historical data for your business to leverage.

Klear is simply designed, easy to use, and can provide helpful insights for small to medium businesses.

The analytics tool provides analytics for individual influencers in a beautiful dashboard, including engagement reports, audience demographics, popular content, and more.

Klear also offers monitoring tools that let you track KPIs, true reach, and estimated ROI.

Main advantage: Great for identifying influencers and their reach. Intuitive interface.

Disadvantage: Limited use, as it offers shallower data reporting for your business’s profiles.

Pricing: Klear offers a free version with limited features. A premium account with basic reporting is $249/month, with larger accounts and more robust features requiring a quote.

7. Mentionmapp – Discover content and discussions related to your business

Mentionmapp is a network visualization tool, offering interactive maps and webs to explore accounts and content topics related to your business

This tool visualizes user interactions through a connected cloud, identifying key relationships and highlighting major accounts that are driving certain conversation topics.

This also helps you identify related hashtags that you may not be participating in.

Recently, the tool has also added the ability to track real vs. fake users to be able to tie out fake engagements and users that are not relevant to your business.

Main advantage: Discover related content and related hashtags to your business through an intuitive visual cloud.

Disadvantage: The network/cloud visualization doesn’t provide for easy data reporting or monitoring.

Pricing: Free for up to 300 searches a month, or $27/month for unlimited searches.

8. Union Metrics – Detailed Twitter reporting

Union Metrics provides full analytics reporting that help you make meaningful decisions about your brand.

It features a full slate of analytics features. To start, their profile analysis tool lets you analyze and optimize your posting schedule and their keyword listening allows you to analyze industry conversations live. They also allow you to track and build automated reporting around individual campaigns, perform competitive analysis, and perform research on historical Twitter data.

Main advantage: Basic, affordable Twitter data analytics reporting solution.

Disadvantages: Unlike some other tools on this list, it only tracks Twitter profiles.

Pricing: Their pricing ranges from $49/month for one user and 3 profiles up to $199/month for unlimited users and 6 profiles.

9. Agorapulse – Incorporate data across all your social platforms

Similar to Hootsuite, Agorapulse is another all-in-one tool that allows you to manage your entire social media presence across all social profiles, including Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube.

Agorapulse offers content scheduling tools, including the ability to requeue or reschedule old posts. It also provides message feeds to help consolidate all incoming messages. From a listening perspective, Agorapulse features monitoring and chatter streams and allows you to track average response time on each platform.

This tool provides one-click Twitter analytics reporting that’s easily exportable to a PowerPoint presentation. You can also see the performance of key metrics like replies, impressions, and clicks over time. You can also track the number of interactions on specific hashtags to help you inform your content strategy.

Main advantage: Basic reporting across all social platforms.

Disadvantages: Limited ability to manage content on platforms within the app with occasional photo issues. Inability to combine reports for one brand across several platforms.

Pricing: Ranges from $99 a month for a two users to $499 for twenty users. Free trial available.

10. Followerwonk – Profile your followers and identify influencers

Followerwonk is one of the longest standing tools available to track Twitter followers. The tool includes strong visualizations that let you track who your followers are, where they are located, what they typically tweet about, and when they typically tweet.

The best feature of Followerwonk is the ability to track compare followers across multiple user accounts, allowing you to identify potential key followers that you’re missing out on.

Main advantage: Ability to build a story about your followers.

Disadvantages: The analytics are all follower/following-based, not providing additional data for your profile like engagement metrics.

Pricing: The free version offers a variety of tools to analyze an individual account. Their “Target” and “Multitask” levels for larger follower counts are available for $29 and $79/month respectively.

11. Quintly – Consolidated social media analytics reporting

Quintly provides in-depth analytics tracking for multiple social channels, including Twitter, Facebook, YouTube, and more.

It offers competitive benchmarking, allowing you to track your account performance versus that of your competitors. You can also track your key KPIs and centralize your online marketing success all in one place.

You can also automate your social media analytics reporting with the ability to create custom reports, including live reports with shareable links, customized to your brand.

Advantage: All-in-one social analytics solution with customizable, branded reports

Disadvantages: Pricier than similar analytics tools. Lacks deeper listening analytics of competitors.

Pricing: After the free 14-day trial, accounts start at $300 a month, based on the number of profiles.

12. Tweet Binder – Attractive Twitter analytics reports

Tweet Binder is a basic analytics reporting tool for Twitter and Instagram. The tool offers a variety of reports, including live reports, 30-day reports, or historical data reports.

The tool provides attractive infographics that are great for internal reporting, including statistics like estimated economic value, top contributors, potential reach, and highest potential influencers.

Advantage: Attractive reports for internal Twitter analytics reporting.

Disadvantages: Plans are quite expensive as they are offered in Euros. Data reporting is limited for Basic and Medium accounts.

Pricing: 79€/month for a basic plan with 7-day reports, up to 700€/month to unlock all features.

13. ContentStudio

Last but not least, ContentStudio is a content discovery and curation tool. Like other tools on our list, this is primarily a social listening tool, helping you monitor conversations and popular content across a variety of topics on all social platforms. There are also a variety of automation and publishing tools available.

With this tool, you can track what’s trending right now. As of 2018, the tool does not yet have a full analytics tool, but it promises to have one soon.

Advantage: Track conversations across all platforms.

Disadvantage: No established analytics reporting tool.

Pricing: ContentStudio starts at $49 a month for ten social accounts, and ranges up to $299 a month for 150 social accounts. 


Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.

Instagram Influencer Marketing: A Start-to-Finish Guide

Icons created by smalllikeart on Flat Icon.

If you’ve been paying any attention at all, you know that Instagram influencer marketing is taking the marketing world by storm.

It’s true: Instagram offers one of the latest and greatest ways to advertise your brand, whether you’re selling hair products, a meal kit delivery service, or a mattress in a box.  

In this article, we’re diving into all of your Instagram influencer FAQs, including the definition of the word “influencer” and the true power of Instagram influencer marketing in 2019. 

Next, we’re setting you up with a comprehensive guide on how to run a successful Instagram influencer campaign—from scoping out candidates to post-campaign etiquette. 

Best of all, we’re pulling back the curtain on the taboos of Instagram, like the typical cost of an influencer marketing campaign and the types of potential roadblocks to keep in mind before you launch. 

By the end of this read, you’ll be well on your way to dominating your niche with Instagram influencer marketing.

Jump Links:

What is an Instagram Influencer?

The Power of Instagram Influencer Marketing

The Basics: 6 Types of Campaigns
1. Sponsored Posts
2. Contests
3. Branded Content
4. Reviews
5. Brand Ambassador Programs
6. Influencer Takeovers

10 Steps to Running an Influencer Campaign
1. Set Your Budget
2. Find the Perfect Influencers
3. Prepare for Influencer Outreach
4. Be Aware of Potential Problems
5. Reach Out!
6. Follow Up
7. Seal the Deal
8. Launch Your Campaign
9. Track Your Success
10. Keep In Touch

Power Your Instagram Influencer Campaign With Keyhole

Let’s get into it!

What is an Instagram Influencer?

When you think of prominent influencers on Instagram, your mind likely gravitates to someone like Kylie Jenner or Selena Gomez — millennial money makers with millions of followers on the platform, raking in attention by the masses through just a single post.

But here’s the truth:

Celebrities are only one subset of influencers, and while their latest IG posts might ooze glitz and glamour, they’re not necessarily the best choice for your next campaign. 

We know what you’re thinking:

“Who has more influence than an A-list celebrity?”

The answer lives in your personal Instagram feed: macro and micro influencers.

These general “macro” and “micro” categories account for the non-celebs out there who have grown their following based on their lifestyle, hobbies, the clothes they wear, and the food they eat. 

Even though humans dominate Instagram, some of the most popular Instagram accounts actually revolve around the life of a pet—typically a dog or cat!

No matter the species, macro influencers are Instagram users who have harnessed their niche to build up an Instagram following between 100k to 1,000,000. 

Micro influencers typically have a following between 1k to 100k, and tends to drive higher engagement with every post compared to their macro counterparts. 

Celebrities typically fall into the category of mega influencers, with followings of over 1,000,000. 

Like it or not, micro and macro influencers come across as much more authentic and down-to-earth to their audiences than the average model or singer. 

The Power of Instagram Influencer Marketing

Okay, but how influential are these so-called influencers? Where did it all start?

Back in the early days of Instagram, brands would occasionally gift their products to prominent Instagram influencers in exchange for brief promotion. There was usually no formal contract in place and no guidelines to follow; it was a simple, casual transaction that allowed brands to dip their toes into the world of new media. 

That didn’t last long. 

As Instagram began to grow into one of the most powerful online platforms in the world, influencers in all categories realized they could charge a pretty penny for their opinions—and the business of Instagram influencer marketing has been thriving ever since. 

Listen:

You may still think traditional advertising is the way to bank most of your marketing dollars, but by focusing solely on traditional advertising, you’re missing out on the vast majority of your target audience.

While you’re running commercials, your potential audience members are scrolling through their Instagram feeds with the other 500 million users who browse the platform each and every day. 

What happens when a platform is owning audience attention? Viewers become followers, and those followers convert into active consumers who build their buying choices around what their favourite influencer is promoting. 

Still don’t believe Instagram influencer marketing is the way to go? Check out these statistics:

Not only does the Instagram platform itself influence buying decisions, but it may shock you to know just how much weight is placed on the opinion of a macro or micro influencer over a celebrity endorsement. 

A 2016 Collective Bias study showed that 70% of millennial consumers are influenced by peer recommendations in buying decisions. The same study reported that only 3% of consumers would consider buying something in-store that was endorsed by a celebrity. 

The logic behind these statistics makes sense: people are much more willing to purchase a product that comes across as a recommendation from a friend, rather than an endorsement from an unrelatable celeb. 

Sure, a skincare recommendation from your favorite actor can be entertaining—but what about an endorsement from someone who looks like you, has similar interests, and likely sticks to a similar budget? 

In the world of social media, #relatable wins out every time. 

The Basics: 6 Types of Campaigns

So now that we’ve covered the definition of “influencer,” what happens next? What are your options? What will your first campaign look like? 

Here are the basics:

An Instagram influencer campaign is a partnership between a brand and a popular Instagram account to promote a product or service. These campaigns come in a variety of forms, depending on the brand’s budget, needs, and goals.

The most common types of Instagram influencer campaigns are:

In the case of a sponsored post, a brand will pay an influencer to provide exposure for a product or service directly through a post (or a series of posts) on the influencer’s Instagram feed. 

Sponsored posts can be a single image, or can be a carousel of images, and are usually permanent posts.

They are a fantastic choice if you want to track post performance and metrics, allow the influencer of your choice to tag your brand within the image, and also disclose the partnership for transparency. 

It’s also a good way for influencers to incorporate storytelling in an authentic way and gives them creative reign.

Sponsored posts can also be shared on the influencer’s or the brand’s Instagram stories for further exposure.

2. Contests

Who doesn’t love free stuff? 

Sometimes a brand will allow an influencer to host a contest for their followers to win the promoted products or services directly through their Instagram account.

They typically involve asking the user to complete an action to enter, such as liking the contest photo, commenting on the photo, following certain accounts, tagging friends in the comments, or even sharing the post on their story.

Contests or giveaways can be conducted in a variety of different ways.

This type of campaign is great if you want to reach a wide audience, and also emphasizes your product or service.

3. Branded Content

Branded content allows for advertisers to promote an influencer or creators’ organic branded content posts as ads that appear in a user’s Instagram feed or through Instagram stories. 

The brand can work with influencers to naturally integrate their products or services into the influencer’s content in an engaging way. 

When these ads appear, users will see “paid partnership with” alongside the name of the brand on each post, emphasizing advertising transparency. 

This type of influencer campaign is optimal for brands who want to target specific audiences and see measurable insights.

It should be noted that branded content is still being gradually rolled out by Instagram, and may or may not be available to you. 

4. Reviews

Extra! Extra! Read all about it!

If you want to build trust in your brand, get an influencer to review it. 

Gifting an item in exchange for the influencer to put forward their honest opinion and sharing it with their followers can build trust and foster a relationship between you and the influencer.

An honest review also builds credibility between the influencer and their audience. It can drive audiences to your page to check out your product or service.

It also doesn’t hurt to build on your relationship with the influencer for future positive reviews or collaborations.

5. Brand Ambassador Programs

Brand ambassadors are influencers who receive free products or services from brands and promote through word of mouth. It is a long term relationship between the brand and the influencer with repeated promotion.

Selecting individuals who have already engaged with your product or service are the best fit for brand ambassador programs, especially if they have already expressed positive sentiments about your offerings.

After identifying someone who is already committed to your brand, you can set them up with complimentary products or services in exchange for continued positive exposure and promotion for your brand.

6. Influencer Takeovers

Instagram takeovers are common, especially if the influencer is promoting a particular service.

This type of campaign involves influencers agreeing to take over a brand’s Instagram account for a day, which can attract the influencer’s followers to the brand’s account. Selecting someone relevant to your niche and audience will drive traffic and brand awareness.

Instagram takeovers usually begin with a post containing a short bio of the influencer doing the takeover, and invite audiences to follow along with the takeover via Instagram stories. 

The takeovers can showcase content such as a day in the life of an influencer or special events.

10 Steps to Running a Successful Campaign

1. Set Your Budget

Before you open the Instagram app at all, you have to know how much you’re willing to invest in a campaign. If you start your outreach prior to establishing your budget, your brand is in for a world of hurt!

Many brands are still very green to Instagram influencer marketing and don’t have any solid reference points for what to charge for a post. 

With this in mind, it’s important to note that most influencers quote flat rates, but others base their fees on the number of sales or leads generated as a result of the campaign. 

Rates also vary widely by industry. This blog post from Coschedule.com explains that niches like modelling, photography, and food generally charge the highest rate on Instagram, while travel, lifestyle, and music usually come at a lower cost. 

As a general rule, $250-500 per post is a good guideline for influencers with below 10,000 followers. Influencers with over 10,000 followers tend to command rates between $5000 and $10,000. But buyer beware: if you’re looking to work with an influencer with over 1 million followers, they can begin to charge upwards of $100,000 per post. 

Looking to run a longer influencer campaign? According to Hootsuite, the baseline formula to calculate pricing for influencers is:

A screenshot depicting the formula to calculate the price of an Instagram influencer marketing campaign.

Your budget not only defines the scope of your influencer campaign, but also which category of influencers you can work with.

2. Find the Perfect Influencers

When you decide your budget, you also need to decide which type of influencer you’re looking to collaborate with.

Will it be a celebrity, macro influencer, or micro influencer? It’s important to be realistic here; unless your brand is akin to Coca-Cola or Nike, macro or micro is the way to go. 

If you’re a smaller brand or a local company, start scoping out micro influencers and potentially a few macro influencers in your niche if your budget allows for it.

Make a checklist of the most important qualities you’d like your influencer to have, and stick to it! 

You can use an Instagram marketing tool like Keyhole for this step, as well as surfing the popular hashtags that already exist in your niche. 

A screenshot of the related topics tool, highlighting the relevant hashtags feature in Keyhole.

You’ll want to make sure the influencer(s) that you identify align with your brand values, appeal to the right audience, and will also help you meet your campaign goals.

Make sure to also vet your influencers thoroughly – you may not want to work with someone who has been involved in PR disasters or controversies.

Next, analyze the popular accounts associated with these hashtags and how they align with your target audience. Go the extra mile to get to know their followers and the way they engage with the influencer’s content. 

Don’t be discouraged if this step takes some time!

According to a joint study by Tapinfluence and Altimeter, over two-thirds of marketers tout that shopping for influencers is the biggest challenge in a campaign. 

While you’re scouting profiles, answer the following questions for each influencer:

  • How many followers do they have?
  • Are their followers genuinely engaged with their content via likes, comments, and shares? 
  • How much traffic does this influencer generate as a whole?
  • Does the influencer’s audience reflect your brand’s target audience?

Once you find your ideal influencer who checks all these boxes, it’s time to plan your outreach.

3. Prepare for Influencer Outreach

Before you send that DM or email, take a dive into the mind of the influencer.

Do your research.

What interests do they have? What was the meaning of their latest post? How can you introduce yourself in a way that will attract them to your brand? 

By paying attention to how your ideal influencer uses social media, you’ll be better equipped to propose the collaboration and communicate your brand values clearly and effectively. 

Engaging with your selected influencer on Instagram and other platforms before reaching out to them will also establish a positive relationship with them – possibly before you even formally reach out to them!

4. Be Aware of Potential Problems

Let’s be honest. If you follow the steps outlined here, your campaign should go off without a hitch.

But it’s important to be aware of all the potential problems that can arise from an Instagram influencer campaign so that you can steer clear of them. Here are a few pointers:

FTC Guidelines And Best Practices

Our biggest tip for you, regardless of your campaign choice, is to be well aware of the latest FTC guidelines, follow best practices, and be completely transparent in your communication with influencers. 

The legal aspect of Instagram influencer campaigns is tightening quickly, and it’s always a great idea to stay informed with the most up-to-date Instagram FTC guide!

Fake Followers And Bots

You can never be too careful!

True influencers will have an audience of engaged, authentic followers. Scope out the comment section of your chosen influencer to determine if their comments are genuine or suspicious.

More suspect comments will be very broad in nature—they usually don’t show any real connection to the account or the associated post. Generic comments like these are typically from an account that’s paid for followers.

A screenshot depicting an example of suspicious, fake comments under a user's Instagram photo.

Examining an influencer’s followers are also important, as it is very common to have botted followers. An example of a few bot accounts may look like this:

A screenshot depicting an example of bot followers or fake followers.

You’ll notice that botted accounts may have a display photo, a username, and possibly even some posts, but tend to have little to no engagement on their account.

It is also important to inspect the ratio of followers to likes, comments, and engagement.

If an influencer has over 100k followers, but only one or two authentic comments, it is likely that they purchased fake followers or used bots to grow their following.

5. Reach Out!

You’ve done your due diligence and planned out your campaign – let’s kick it up a notch!

It’s time to “slide into the DMs,” as the kids say. 

When it’s finally time to reach out, treat your chosen influencer with the utmost respect. Take this opportunity to clearly demonstrate how your brand aligns well with their mission or interests. 

Better yet, guarantee the influencer creative freedom in your campaign!

The influencer knows their audience better than you do. If you’ve made the right choice in your research, prep and outreach process, giving the influencer full creative licence will result in a campaign that’s built on trust and authenticity. 

We said it before and we’ll say it again: nothing beats #relatable. 

When crafting your outreach messaging, whether through email or direct messages, make sure to adhere to email etiquette; be concise and pique their interest!

Be sure to introduce yourself thoughtfully and make sure your message is personalized to who you’re reaching out to. Perhaps mention a recent Instagram influencer campaign that the influencer has worked on that you liked or comment on similar interests between the influencer and your brand.

Express to the influencer why you’d value working with them, and leave the conversation open ended. Pitch your ideal campaign collaboration, but give them the opportunity for input and to share their own ideas. 

Stuck on writing your message? Oberlo has a few great email templates for different types of influencer collaborations. Here’s an example of a product gifting template:

An email example of a template, used for product gifting, a form of instagram influencer marketing.

Even if the influencer is unable to collaborate with you now, chances are it could lead to projects down the road!

6. Follow Up

Don’t forget that this campaign will likely be an ongoing conversation between influencer and brand, rather than a one-off message.

Be open to questions and feedback from the influencer, and respond to their inquiries promptly.

Haven’t heard back from an influencer? 

Lee Vosburgh, an influencer, admits that she misses some direct messages from companies or brands because they get redirected into Instagram’s message requests inbox. 

Reaching out to influencers to pitch a marketing campaign through direct messages may be missed. A screenshot indicating how to access direct message requests on Instagram.

Don’t hesitate to follow up with them if you don’t get a response.

If they haven’t engaged with your numerous communication attempts, move on to other opportunities or other influencers. Thank u, next.

7. Seal the Deal

So, it’s official!

If the influencer agrees to your campaign, take the time to familiarize them with your brand and campaign KPIs or expectations.

Making sure you’re on the same page throughout the campaign is crucial to attaining your campaign goals!

Introduce them to your brand’s Instagram account, offer a thorough explanation of your mission with this campaign, and maybe even create a mood board to inspire your influencer. 

Ensure that all necessary contracts are signed, and take the time to check in with your influencer to see if they require any support in their content creation.

8. Launch Your Campaign

Now that the influencer is fully comfortable and confident with what’s in store, it’s time to launch! 

Kick off your campaign with posts from your brand’s account, share posts from influencers you’re working with, or more!

Again, giving the influencer creative reign is ideal, but consider throwing in a branded hashtag for the campaign itself or running associated promotional material across your brand’s socials while the campaign is running. 

An example of a campaign hashtag can be as simple as something like #tiff2019:

9. Track Your Success

Tracking engagement and metrics is the best way to measure the true success of your Instagram influencer campaign.

Keyhole helps you manage your influencers, keep track of the number of likes, shares, reach, and impressions your campaign generated, while also making recommendations for your next launch. 

Many brands prefer to measure their engagement rate to define campaign success, calculated as a percentage.

Engagement rate is a metric used to measure the success of Instagram influencer marketing campaigns. The formula to calculate the engagement rate is the number of likes and comments divided by the number of followers, multiplied by 100.

There are many different methods to tracking success. Another method is by using branded hashtags over the duration of the campaign, if you’re looking to solely measure active participants in the launch. You can also track if there was an increase in followers or page traffic to the company’s Instagram page. 

How you decide to track your success is in your hands!

10. Keep in Touch

Don’t be a stranger!

It’s always a good idea to stay in contact with the influencer after the campaign is over to provide an open door and maintain a positive relationship. Who knows—if all goes well, you might want to work with them again in the future!

Cultivating relationships will benefit you in the long run for your Instagram influencer marketing strategy moving forward. They may also be able to refer you to other key influencers within your space!

Power Your Instagram Influencer Campaign with Keyhole

While it may appear to be a straightforward photo and video sharing platform, Instagram has a ton of untapped marketing power. 

A lot of work goes into influencer marketing for Instagram—from doing your research, to staying up to date on best practices, to effective communication with your chosen influencer—and that’s all before you even launch the campaign! 

With these newfound tools in your toolbox, now is the perfect time to jump on board and get started with your very first Instagram influencer marketing campaign. 

Ready to get started? Get your FREE trial with Keyhole today.

The Top 16 Facebook Analytics Tools for Marketers

Top 16 Facebook analytics Tools

Updated on September 2019: this new Facebook Analytics tool list covers now 16 tools

A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products.

It’s difficult to avoid this decision — essentially every brand and business has target markets active on social media’s most popular network. Thankfully, diverse costs and capabilities can make it easier to choose.

Looking at prices and differentiating features, learn about the top 20 Facebook analytics tools:

Jump Links to the 16 Facebook Analytics Tools:

1. Keyhole
2. Brand24
3. Brandwatch
4. Buffer
5. Mention
6. Cyfe
7. Facebook Insights
8. Oktopost
9. Quintly
10. Rival IQ
11. SharedCount
12. Social Bakers
13. Sotrender
14. Sprout Social
15. Sumall
16. Unmetric

1. Keyhole

Keyhole_Dashboard_Instagram_August2019
Sentiment-analysis-audemars-piguet-aug2019
Optimal-post-time-audemars-piguet
optimal-hashtag-audemars-piguet

Use Keyhole to get data and optimization strategies for any public Facebook page, whether it belongs to you or a competitor. Inputting the page’s name will reveal metrics surrounding fan growth, engagement by post type and best times to post based on engagement. A unique feature, the tool also calculates the ideal length of your updates by character count.

To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets.

Give Facebook account tracking with Keyhole a shot here

Price: Starts at $179 USD per month

2. Brand24

Brand24-screenshot-sept2019

Try Brand24 to track metrics surrounding conversations across Facebook. It gives a stream of your company’s mentions, but the tool’s analytical value lies in the measurement of these mentions. For example, it quantifies sentiment and the influence of individual users. It also has a discussion volume chart, illustrating spikes and drops in mentions. This helps you visualize the popularity of events and social campaigns.

Price: $49 – $399 USD per month

3. Brandwatch

Brandwatch_screenshot_july2019

Use Brandwatch to analyze a page’s fan base. Able to track data pertaining to any public page, the tool offers audience analytics such as gender, location, profession and interests. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics. You can use this information to inform your Facebook content strategy, possibly giving you more ideas to post about.

Price: Contact Brandwatch to discuss a unique plan

4. Buffer

buffer-screenshot-sept2019

Try out Buffer if you need a scheduling tool with complementary analytics. It informs your Facebook strategy by offering basic post metrics, such as engagement, for updates you make through the tool. Based on this data, Buffer identifies your top post each day. To replicate its success, you can model future updates on its content type and posting time.

Price: From $50 USD per month

5. Mention

Mention_screenshot_july2019

Sign up for Mention to access its library of historical data, which updates every minute. In a variety of charts and graphs, it illustrates page analytics such as sentiment, engagement and demographic information — ranging from age to ethnicity. Like some other tools on this list, you can access data for any public page.

Price: Free – $600+ USD per month

6. Cyfe

cyfe-screenshot-august2019

Consider Cyfe if you want a customizable analytics dashboard. Along with finance and general web metrics, you can add and remove more than 50 Facebook widgets from your dashboard. These widgets track page metrics, post stats and demographic data. For example, you can see how your fan base has grown and engaged with you, as well as information such as their interests.

Price: Free – $89+ USD per month

7. Facebook Insights

Facebook Insights - Top 20 Facebook Analytics Tools

Stick with Facebook Insights if you’re uncomfortable using or paying for a third-party tool. Available for each page you manage, it has basic — yet essential — metrics such as page likes and actions. Differentiating between paid and organic, you can get standard post data — reach, impressions and engagement. It also offers fan demographic information, including gender, location and language. Due to its range of metrics, some tools on this list integrate with Facebook Insights instead of offering unique data points.

Price: Free

8. Oktopost

Oktopost_screenshot_july2019

Quantify the financial impact of your social media strategies using Oktopost. The tool tracks conversions while identifying channels and messages that drive financial actions on your website. For example, it allows you to confidently say “this new customer came from our latest Facebook post.” Oktopost also uses engagement data to pinpoint the best posting times, allowing you to publish through its dashboard.

Price: Contact Oktopost for custom pricing

9. quintly

Quintly_screenshot_july2019

Try out quintly to measure your pages against competitors. You can access Facebook Insights through the tool, which will allow you to start comparing and contrasting pages. It visualizes stats — such as engagement — from these accounts in single graphs. These sorts of features make quintly a go-to tool for competitive goal setting.

Price: Starts at $300 USD per month

10. Rival IQ

RivalIQ_screenshot_july2019

Use Rival IQ — another competitive benchmarking tool for Facebook — to track opposing brands and measure your performance against theirs. Prioritizing growth, the tool records how audiences change on weekly, monthly, quarterly and annual bases. By giving you access to historical data, you can correlate audience size fluctuations to major events and business cycles. This pinpoints when rival are expanding their fan bases.

Price: $199 – $499 USD per month

11. SharedCount

sharedcount-screenshot-sept2019

Take SharedCount’s name literally. Answering more than a billion requests per month, the website tracks the social like, share and comment counts of content pieces. To see these stats, simply paste a URL into the search bar.

Price: $40 – $640 USD per month

12. Socialbakers

SocialBakers_screenshot_july2019

Try Socialbakers if you need a comprehensive dataset above all else. The features include custom benchmarking and competitive analysis, allowing you to create groups to track your Facebook performance against. The tool also differentiates between paid and non-paid content when measuring post performance. And of interest to companies with a worldwide presence, Socialbakers can segment data by individual brand and country.

Price: from $200 USD per month

13. Sotrender

Sotrender-screenshot-sept2019

Collect metrics from any public page in a single dashboard with Sotrender, allowing you to measure your performance and research competitors. On top of audience demographic information, the tool offers data such as post reach and impressions. You can see how these metrics vary between update types, including ones that have photos, videos and just text. Using the numbers it tracks, Sotrender makes suggestions about when to post and which kinds of media to use.

Price: $50 – $390 USD per month

14. Sprout Social

SproutSocial_screenshot_july2019

Choose Sprout Social to monitor the numbers behind different Facebook pages in one dashboard. As well as an inbox that brings messages from all pages into a filterable stream, you can access data visualizations for post metrics such as impressions and engagements. The platform also tracks page data, including fan growth. You can export these analytics to PDFs and CSVs.

Price: Custom pricing for Analytics Suite

15. SumAll

sumall-screenshot-sept2019

Connect unlimited Facebook accounts to SumAll. This feature, along with reports to which you can add your logo, make it an ideal analytics tool for social marketing agencies. SumAll focuses on goal setting and completion, charting your progress with standard growth and engagement metrics. You can set the tool to send emails summarizing this data, helping you stay on top of different accounts you handle.

Price: Free

16. Unmetric

Unmetric_screenshot_aug2019

Use Unmetric to guide your growth strategy through its reporting and historical analysis features. Containing Facebook Insights data, it emails you Excel and PowerPoint reports depending on the frequency you set. The metrics can be up to four years old, helping you find out how well past strategies worked for you and your competitors. Unmetric also separates paid from organic numbers when analyzing posts for standard metrics such as engagement.

Price: Custom pricing

The Final Verdict About these Facebook Analytics Tools

Some platforms should appeal to you, but the choice ultimately depends on:

  • Getting features that help grow your Facebook footprint
  • Measuring the metrics you value
  • Staying within your budget
  • Receiving a positive user experience

Use this list of 16 Facebook analytics tools as your guide to, at the very least, simplify the research and decision processes.


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Facebook, Twitter, Instagram and YouTube. Get started for free

11 Proven Tips To Get More Instagram Followers In 2019

How to increase Instagram followers 11 proven steps in 2019

How do I increase my Instagram Follower? It is a very frequently asked question among the users.

With 1 billion active users, Instagram is a great place to be at right now.

The problem?

There are so many amazing creators out there, that you can spend countless hours trying to create content of value and still stay under the radar.

That’s right, just working hard is no longer enough.

You also have to work smart, which means to learn and do the things that play well with Instagram’s algorithm, and turn it from your biggest foe to your best ally.

So, are you reading this because you’re just starting out and could use some help? Or, have you been around for a while but your Instagram follower growth seems to stall and you’re looking for a way to boost your numbers?

Regardless of where you currently are in the Instagram landscape, below you’ll find 11 proven tips which will help you to blow up your Instagram follower and create a tribe of loyal fans who engage with your posts.

Let’s jump right in.

Jump Links:

1. Work on your aesthetics
2. Show personality
3. Be consistent
4. Optimize your name
5. Take advantage of Instagram stories
6. Always use geolocation
7. Let’s talk about hashtags
8. Get in engagement pods
9. Capitalize on saves
10. Host giveaways
11. Engage

Final notes

1. Work on your aesthetics

We had to start with the obvious.

Your feed needs to look good and provide value in your niche, for people to feel the urge to follow you.

If your Instagram is filled with personal content, choosing a set of similar filters or presets and creating a flow by color coordinating your photos will ensure your feed’s easy on the eyes. 

irinahp-instagram-profile-screenshot

But what if you’re a business and you’re mainly publishing quotes and tips? 

You can still find your aesthetics, just think of Instagram as an extension of your branding.

@foundr and @berlinartparasites are two great examples to illustrate this point.

2. Show personality

If people decide to become and stay your followers, they’ll do so not just because you’re posting valuable content, but because they also like your personality and the fact that you’re connecting with them on a deeper level.

picture containing indoor

Instagram allows you to share your thoughts and showcase your personality in the description of every image you post.

Use it wisely, and in no time, you will have thousands of Instagram followers who loves not just your content, but you, as a person, as well. 

3. Be consistent

I know, I know – you’ve heard this one so many times before.

But that’s because it’s true!

Many people don’t make it on Instagram and social media in general, because they give up before they accurately target their audience and before they find the approach that works for them.

That doesn’t mean that you should publish an image every day. 

For some brands and creators, every day works. 

For others, ten times a day works even better. 

And then, there are some that see the greatest impact when they post once a week.

Instagram post consistency
photo: keyhole

The only way to find out what works for you and your audience is to play with it. 

But regardless of the frequency of publishing content, you need to stay consistent.

So, if you’ve decided to publish every week, make sure that you show up every week. 

No excuses. 

Allowing your audience to know what to expect from you will create a sense of accountability and trust. And this, as you may already know, is the foundation of every great relationship.

Extra tip: I know that it can be hard to keep up with social media when you’re doing a lot of different things, so my best tip to you would be to check out some of the scheduling tools for Instagram that allow you to automate the process and ensure that you stay active even when you’re running short of time.

The best way to be consistent is by scheduling your Instagram post

Instagram post scheduler

4. Optimize your name

I’m surprised that not a lot of people talk about this tip, especially since SEO is such a popular topic right now.

You see, Instagram has its own Search option, and what I always recommend is for users to optimise their profiles so that they show up in the results.

So instead of just writing your name in the Name tab, also add what you do. 

Let’s say I want to show up when a user searches for a copywriter.

In this case, I’ll edit my name so that it looks like this:

Optimizing name in Instagram

And then, I’ll perform a quick search of my wanted keyword to see how I rank… 

… and voila: there I am:

Optimizing nInstagram name search functioname in Instagram

Cool, right?

5. Take advantage of Instagram Stories

Ever since Instagram introduced the Stories feature, they’ve become the go-to place for a lot of Instagram users and creators. 

katie one travel blog Instagram story

Stories are great because first they are designed to start interactions and boost engagement – be it using polls, questions, or by the possibility to “react” to a story…

… and second, stories are raw, genuine, and allow us to peek behind the curtain. 

We all know that life’s not Instagram and that everyone publishes only photos that are in alignment with their niche, and stories allow us to see everything in between.

Check out how this travel blogger lets us into the ‘not so glamorous’ parts of her life:

katie-one-travel-blog-instagram-story

The more you use this feature the more your Story viewers will end up on your Instagram profile, and if you’ve done everything else right – a lot of them will probably turn into followers, or if they’re already following you, become loyal fans.

For more info on how to use Stories to boost your marketing, see here: Instagram Stories: 16 Killer Tips to Stand Out in 2019

6. Always use geolocation

Every time I post a photo, I make sure to include my location. 

Over time I’ve found that many people can find me this way – just by the location where the photo was shot.

Instagram geolocation

Extra tip: Add the location at the same time when you’re posting the photo, in order to show up in the Recent tab of the location explore page, and boost your chances of showing up in the Top tab.

7. Let’s talk about hashtags

Always. Use. Hashtags.

I mean it. 

Using hashtags will allow you to reach a huge pool of potential followers!

Still not convinced?

Take a look at the insights below:

Instagram reach vs impression through hashtags

These insights are from a photo where I didn’t bother to use hashtags. 

4000 is still a decent number since I didn’t use a location or description either. But who knows how high this number could be if I did everything correctly?

Now, with one of my recent posts, I made sure to do everything right, and I’ve managed to reach almost 30 000 people and boost my engagement rate to nearly 20%, all because of hashtags!

Instagram reach vs impression through hashtags 2

For this tip to be effective, you can’t just add #whatever #hashtag #comes #to #mind.

Here’s how to play hashtag game right:

  • Mix the size of your hashtags

A lot of users’ first instinct is to go for the most widely used hashtags, like, say, #travelgram (107M posts).

But guess what? 

When you compete with millions of other users, your content will likely get pushed down and never reach the hashtag’s explore page.

What you want to do instead is to make sure that only 20% of your hashtags are big ones. 

The other 80%? 

Go for niche to medium hashtags that are relevant to your community.

The great thing about niche hashtags is that they are followed by people that are genuinely interested in such content. 

As a result, the chances of these people visiting your page, engaging with you and become your followers will be much higher as opposed to just using generic hashtags.

  • Switch up your hashtags

Another important thing to note is that finding one set of hashtags that works for you is not enough. 

Using the same hashtags on every photo you post can only work against you.

To avoid your posts being marked as spam, make sure to create a couple of groups of hashtags using the 80/20 rule that I mentioned above, and then rotate them as you publish new posts.

Did you knowInstagram Creator Account breaks down post to post analysis, reach, impressions and engagement.

8. Get in engagement pods

Engagement pods are a public secret – a lot of Instagram users enter engagement pods on Telegram to exchange likes and comments and make their Instagram appear more popular than it is.

Engagement pods feature

This, however, is not a sustainable strategy, as the exchange of likes is usually done by bots, so although engagement pods can give you real likes, they can’t help you achieve your ultimate goal, and that is for your content to matter, and for your Instagram to grow.

That said, there is a way to use engagement pods to boost your Instagram growth: find creators within your niche and connect with them to create a support group. 

These pods are usually created directly on Instagram (in DMs).

Here’s how they work:

When a member of the group (usually it’s up to 15 members per group) posts a photo, they let the other members know. 

Then, all the members will engage with the post as soon as possible. Usually, this means liking the post, leaving a comment and as of recently, saving it.

These kinds of pods work because the group is small and all the members are handpicked, so you can be sure that the engagements you get are genuine. 

The goal of these engagement pods is not to boost the number of your likes, but to maximize your chances of showing up on the explore page, by immediately engaging with your content and showing Instagram’s algorithms that your post is relevant within your niche.

9. Capitalize on saves

Saves are the hot new engagement metric everyone talks about.

When someone saves your content, it shows that it’s relevant and valuable, so Instagram will likely push your posts on the explore page and enable you to reach more people.

Instagram post save

To ensure you get saves,

  • Ask your supporters within your niche (the members of the Instagram pods you’re in) to save your posts
  • Ask your close family and friends to always save your posts, and finally,
  • Include strong CTAs in the description of your published content asking your audience to save your posts. 

Of course, just asking won’t do – you need to show what the audience would get if they went ahead and saved your photo.

Let’s say, for example, that you’ve just traveled to Hong Kong, and found a really nice restaurant.

In your post, you can talk about how amazing this restaurant is, and then ask your audience to save it, to make sure that on their next visit to Hong Kong, they don’t forget to visit this venue as well.

10. Host giveaways

There’s nothing that gets people’s attention faster than free stuff!

Giveaways are a great way to spread the word about your Instagram presence and get new followers. 

Here are a couple of the most common giveaway rules:

  • Require users to follow you in order to be eligible to enter the giveaway
  • Ask users to follow the company that sponsors your giveaway (this one’s used if you’re a creator and the giveaway is in a partnership with a business that provides the product that you’re giving away).
  • Ask users to like and comment on your photo. You can get more specific about the comments, asking users to either comment with their favourite emoji, write something, or tag a friend.
siggisdairy give away Instagram post

Always make sure that you explain the rules of the giveaway and when and how the winner will be chosen. 

11. Engage!

We’ll finish with the oldest rule in the book: 

If you want to get something, you need to give something in return.

Or in this case, if you want engagement, you have to give engagement back.

Take some time every day to engage with your community. 

Like photos and leave thoughtful comments that show you’ve seen and read the content.

Engage with followers

A lot of these people that you engage with, will visit your profile and if they enjoy what you do – they’ll likely become your followers.

Another great tip is to engage with your competitor’s community. 

Take a look at the users that like and comment on your competitor’s photos. 

These are the people that are already interested in products, services, and content similar to yours, so by engaging with them you’re letting them know that you exist and that you can offer exactly what they like. 

Last Notes

In 2019, the battle for attention on Instagram has grown ever stronger. 

The only way you can grow your Instagram followers in 2019 is if you focus on these key takeaways:

  1. Get your name in front of as many people as possible by using geolocation and hashtags
  2. Stay consistent by finding a publishing schedule that works for you and your audience
  3. Make people like you by showcasing your personality and valuable information or everyday details in the description box under each image
  4. Connect with your peers and build a strong support community that will be the first to engage with each one of your posts (and vice versa)
  5. Engage with your community to show them that you genuinely care about making a connection
  6. Be generous with your followers and give them the opportunity to win stuff for free

Oh, and one last thing: 

Don’t forget that we’re all on social media to get inspired and be amused, so make sure that you have fun while doing all of the above.

Because, if you don’t truly enjoy creating your feed, you can’t expect others to enjoy spending their time on it.

Top 15 Hashtag Analytics Tools

In a world with an overflow of information, setting up a social media campaign can be just the beginning of a complex process which consists of constant monitoring and evaluation of the audience’s needs and preferences and adjusting your efforts according to the gained insights.

Sounds challenging, doesn’t it?

Well, this process is made extremely easy with the right tools.

And luckily for you, there are a bunch of tools on the market created to make things a whole lot easier for you.

However, we will talk about the tools that can make your social media campaigns more effective a bit later in this article.

First, let’s cover the very reason these tools exist in the first place:


Jump Links to the 15 Hashtag Analytics Tools:

1. Keyhole
2. Hashtagify
3. Agorapulse
4. Mention
5. Brand24
6. Union Metrics
7. Twitter Binder
8. Sprout Social
9. Talkwalker
10. Display Purposes
11. RiteTag
12. Twubs
13. Socialert
14. Social Studio
15. BrandMentions


Hashtags and Their Significance

You’ve heard about hashtags, right? Of course, you have.

In fact, we bet that you’ve not only heard about them, but you use them quite often as well.

But, whether you use them or not is not even our question: in this post, we will not talk about the “if” – we will talk about the “how.”

By now, you might wonder what can be so complicated about #HowToUseHashtags that we have decided to dedicate a whole article to the topic.

Believe us, you are in for a surprise.

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition.

They empower social media users to efficiently structure data, filter out all the irrelevant information and get exposed only to the content they are interested in, which consequently means that companies can make sure that they are reaching their target audience, and not wasting their efforts.

Apart from helping you get discovered, dedicated hashtags can also give you a real-time overview of the user-generated content as it is shared on social media.

Using hashtags is a win-win situation for both companies and the audience.

The problem is that not all companies and social media users fully leverage the power of hashtags. Statistical data shows more than a third of the companies that use social media as a part of their marketing strategy do not, in fact, track the effects of their activities.

This puts them in an unfavorable position since they are not taking advantage of the opportunity to optimize their campaigns to get better results.

However, it is important to note that these companies do not track the effects of their marketing efforts not because they do not want to, but because they are either not aware that they can, or they do not know how to do it.

If your case is similar to the ones we mentioned – do not despair; all you need to start is a detailed, comprehensive overview of the available tools and the way you can use them.

Which is where we come into play.

The Need for Hashtag Analytics Tools

Occasionally, a new trend emerges in the market and creates both opportunities and issues. As a result, a need for products that will enable users to use the opportunities and give them solutions for the problems they face arises as well.

The good news is that along with the demand for solutions, the supply increases as well.

The bad news is that, in situations when one is faced with endless options, making the right choice is much harder.

Knowing how confusing it must be when every emerging tool promises you stellar results, and not many of them deliver on their promises, we decided to do the hardest part of the job for you: list the most widely used legitimate hashtag tools and break down their features as well as the results you can expect.

What Can Hashtag Analytics Tools Do For You?

Using hashtag analytics software, you can analyze the metrics for the hashtags you use, and if and how the customers react to them. Monitoring your results in real-time allows you to discover the best practices in your industry and to tweak the content for it to appeal more to your target audience, which of course, translates to better results.

Basically, the need for using hashtag analytics comes down to the following several points:

  • You can discover current trends in your industry
  • You can track your hashtag supported marketing campaigns and analyze the audience’s engagement
  • You can track the positive and negative mentions containing your hashtags (sentiment analysis), and react accordingly
  • You gain insight into the current brand awareness levels
  • You can identify influencers relevant to your business as your potential brand ambassadors

Although most of the tools currently available will give you these basic insights, not every tool will be suitable for your individual case.

Let’s take a brief look at the differences.

Top Hashtag Tracking Tools

Out of the many tools available on the market, we picked the 15 hashtag analytics tools that have the best track record so far.

Let’s dig into the details!

1. Keyhole

Screenshot_keyhole_new_design_20190709

Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner.

It is an all-in-one solution that:

  • Tracks of your campaigns’ reach and impact in real-time
  • Monitors the brands in your industry and your top competitors
  • Notifies you of both the positive and the negative mentions of your brand
  • Gives you valuable insights on your events
  • Provides you with tools that you can use to keep up with trends, research your industry and find out your customers’ needs

All of the insights above, no matter how advanced, are presented in simple reports that everyone can understand, regardless of their previous experience, which makes them practical and actionable.

But, although Keyhole offers various benefits, the best thing of all is that the tool does not only helps you track your current results but gives you recommendations on how you can optimize your posts and improve your results.

Pricing starts at $179/month

2. Hashtagify

Hashtagify_screenshot_aug2019

Just like Display Purposes and RiteTag, Hashtagify allows you to quickly find relevant hashtags connected to a particular keyword you enter. You can check the popularity of each hashtag of the results, displayed in a mini report. It’s also possible to save your searches if you login. Of course these basic features are offered for free, while the pro version offers a more in-depth hashtag analysis.

Pricing: Freemium

3. AgoraPulse

Agorapulse_screenshot_july2019

AgoraPulse is primarily a platform that simplifies the management of your social media presence, and secondarily a way to track your performance. The tool shows you all conversations connected to your pages on different social media platforms in a single dashboard, which makes following and appropriately reacting to all comments and mentions of your brand a breeze. With AgoraPulse you can also track the number of times your content has been shared, its reach, as well as influencers who could potentially be beneficial to your brand.

Pricing starts at $39/month

4. Mention

Mention_screenshot_july2019

Mention is a platform that empowers businesses to monitor their performance and the trends in their industry. The platform covers information available in over 40 different languages and exports the gathered data in segmented and understandable reports.

So, Mention is not only a tool that analyses social mentions across various platforms, but it is an analytics tool that allows users to track their activities, the results from those activities, and discover influencers who can help their brands reach a wider audience.

Pricing starts at $29/month

5. Brand24

Brand24_screenshot_july2019

Brand24 is a social media monitoring tool that tracks and analyses the mentions of your dedicated hashtags across various forums, websites, blogs, social media platforms et cetera. The data is gathered and presented in a comprehensible chart, that gives you a glimpse not only of the performance of your hashtags, but of the influencers that have been talking about your brand as well.

Pricing starts at $49/month

6. Union Metrics (Previously TweetReach)

Union Metrics is an easy to use tool that gives you an insight into the exposure and impact of your tweets, along with the discussions your brand is a part of. Its simple interface and affordability makes it suitable not only for businesses, but for individuals who want to get a glimpse of their position in Twitter’s world as well.

Pricing starts at $49/month

7. Twitter Binder

Twitterbinder_screenshot_aug2019

TweetBinder is a tool for everyone who wants to analyze the hashtags they use in their Twitter and Instagram campaigns, to research the users involved in the discussions connected to those hashtags and see their reach and overall influence. TweetBinder groups similar conversations and allows you to filter the results to gain a better perspective of the current situation.

Pricing starts at $79/month

8. Sprout Social

SproutSocial_screenshot_july2019

Sprout Social is a social listening platform that promises to improve communication between businesses and their customers by offering solutions related to:

  • Social media management
  • Social media marketing
  • Social media analytics
  • Social customer service

Pricing starts at $99/month

9. Talkwalker

Talkwalker_screenshot_aug2019

Talkwalker is a marketing tool that allows users to analyze their performance on various social media sites in real time, follow the trends in the industry, and later optimize their performance according to this information. The tool uses sources in 185 languages and is equipped with an automatic translation which makes it easy to follow data coming from different parts of the world. Another useful feature is the text and image recognition which allows users to get insights based on the position of their logo on social media.

Pricing starts at $500/month

10. Display Purposes

Display Purposes_screenshot_aug2019

If you are looking for a tool that can analyze your campaigns and produce extensive reports on the impact of your hashtags, Display Purposes is not for you (nor is any other free tool). However, if you wish to find out the relevant hashtags for your photos that can bring you greater reach, then look no more. Incredibly simple to use, Display Purposes will show you the best hashtags for your needs weighted against various factors such as location, language etc. Also, junk and generic hashtags are filtered out, which leaves you with only those that give your photos an actual chance to be seen.

Pricing: Free

11. RiteTag

Ritetag_screenshot_aug2019

RiteTag is a hashtag monitoring tool that allows users to check which hashtags they should use if they are to make their content as discoverable as possible. It shows the trending hashtags, popular accounts that use them, and evaluates the hashtags you use rating them as great, good, unused or overused. It is a simple and self-explanatory tool that anyone can use. The only problem is that just like other free tools, it is mainly focused on showing the frequency of usage of a particular hashtag, than digging into actual analytics.

Pricing: Freemium

12. Twubs

Twubs_screenshot_aug2019

Twubs is a tool that Twitter enthusiasts find particularly useful, as it is both a hashtag directory that aggregates all keywords related to a particular topic, as well as an engagement tracking tool. Twubs not only enables you to follow and analyze the conversations related to your brand, but it also allows you to register your own hashtag and create a landing page related to it, which you can use to host chat sessions and to display discussions from the Twitter chat.

Pricing: Freemium

13. Socialert

Socialert_screenshot_aug2019

Socialert is yet another tool that allows you to monitor your hashtags, their impact across different social media platforms and find active users that you can use to spread the word about your brand. All of this information can help you find out the preferences of the public, and create more engaging posts.

Pricing starts at $9.95/month

14. Social Studio

Social Studio is one of the products of the Salesforce Marketing Cloud that enables businesses to closely follow the needs and reactions of their customers, to optimize their offerings, and increase their ROI. Apart from a way to communicate with the audience, Social Studio is also a collaboration software that lets businesses organize their teams and content on various platforms.

Pricing: Tailored according to the features the business needs.

15. BrandMentions

Brandmentions_screenshot_july2019

BrandMentions is another Social Media Analytics tool which can do brand monitoring, reputation management, business intelligence to competitor spying. This tool provides you with relevant information about the metrics of your brand awareness campaigns.

Pricing starts at $49 and goes up to $299 USD per month for each user


Final Notes

If you read the list and all the descriptions of the tools we covered, then you probably noticed that most of them offer similar features. The difference is the details they provide and accordingly – their price.

But, which one should you choose?

If you are an individual that wants to increase his or her reach, then we suggest you start with the free tools that mainly show you a way to get on the social media “map”.

If you are a business, on the other hand, a free, basic tool won’t do – if you want to improve your performance, optimize your offerings and create better communication with your customers, you simply have to pay for a tool that offers more features and provides more detailed reports. Believe us, the cost will be inconsiderable when you compare it to the value the gathered insights bring to your business.

However, note that every business is different, so ultimately, no list or article could tell you with complete certainty which tool will fit your needs best – if you want to find The One for you, the best you could do is try out a couple of tools and see for yourself which one you are the most comfortable with.

In fact, most of the tools available on the market are aware of this fact, which is why they offer free trials.

So, go ahead and test the waters of a couple of these tools, after which you can decide if you want to stay their customer, or you’d rather find another place to “bathe in”.


Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.

Life is short and the internet is vast.