Top 8 Talkwalker Alternatives

There’s no doubt that Talkwalker is a powerful social media listening tool.

But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets.

Don’t worry though. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the reporting tools you need—with even better ROI for your business.

Here are the top 8 alternatives to Talkwalker:

Without further ado… let’s take a look at each tool & what are the features they’re offering:

1. Keyhole

Keyhole is a powerful Talkwalker alternative available at a fraction of the cost.

Keyhole’s hashtag analytics and social media monitoring tools allow you to keep a finger on the pulse of your brand and your industry as a whole.

With Keyhole, you can measure the impact of your social media campaigns, hashtags, and influencers. You can also track your competitors and any content that’s trending for your targeted hashtags and keywords.

Keyhole’s social media reports are easy to use, visually appealing, and easily shareable with your clients.

keyhole dashboard - new branding

Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Pricing: Keyhole offers a free trial and custom pricing plans.

2. Sprout Social

While a little pricier than Keyhole, Sprout Social is another affordable alternative to Talkwalker.

Set up the Smart Inbox to bring mentions, messages, and tags from all social media channels into one central hub. Instead of switching between networks to track notifications, you can prioritize interactions by filtering and tagging options. 

You can also set up Sprout keyword searches to track the most important conversations around your brand and product mentions. They also have a Sprout “Trend Report” on Twitter performance to know where your efforts are working. The report has a breakdown of the most widely used hashtags, trending topics, and popular public figures in your industry. 

Sprout Social offers rich social analytics, engagement tracking, listening capabilities, and publishing tools.

sprout social

Sprout Social’s collaboration and automation capabilities are a nice bonus, too.

Pricing: Sprout Social offers a 30-day trial and 3 pricing tiers. Their plans range from $99-249 per user.

3. Brand24

Brand24 is another lightweight Talkwalker alternative.

Their platform offers a live feed of your mentions to track your conversations. They also have a discussion volume chart to track unexpected spikes in brand mentions and publicity.

brand24

They also provide mention analytics, influence score, sentiment analysis, and a variety of alert options.

Pricing: Brand24 offers a 14-day trial and 3 pricing tiers. Their Personal plan starts at $49/month and their highest-tiered plan is $199/month.

4. Mention

Mention’s social media listening and publishing platform is the final Talkwalker alternative on our list.

Mention offers a feed of your brand mentions, analytics of industry audiences, and reports that allow you to measure the impact of your marketing efforts.

mention

They also offer an interface for social media publishing and scheduling on every platform, including helpful preview tools to verify a post’s layout.

Pricing: Mention offers 4 pricing tiers, including a free plan for one user. Their individual plans start around $25/month and their enterprise plans start at $450/month.

5. Meltwater

The Talkwalker alternative Meltwater is like a Swiss-Army knife of social media monitoring tools.

The key Meltwater features include unlimited keyword search capability, sentiment analysis, gathering competitor intelligence, influencer management, and crisis management over an easy-to-use interface. 

The key Meltwater features include unlimited keyword search capability, sentiment analysis, gathering competitor intelligence, influencer management, and crisis management over an easy-to-use interface. 

meltwater

Be it a small in-house team or an agency collaborating with clients; the all-in-one workflow capability facilitates collaboration by keeping everyone informed and on track. 

Pricing: Customized pricing. 

6. Falcon.io

The marketing platform Falcon.io is a Talkwalker alternative used by social media marketers for social media listening, customer engagement, and audience management.

By collecting data across 100 million online sources, Falcon.io’s social media listening features include managing your social channels, monitoring mentions across social media, forums, and review sites, detecting spikes and drops in your data, sentiment analysis and benchmarking performance.

falcon

This unified social media and customer experience platform is used by medium to enterprise companies to listen, publish, advertise, engage and measure social media activity. 

Pricing: They have two pricing plans. For small businesses, $108 is billed per seat per month and the pricing is customized for enterprises.

7. Zoho Social

Zoho Social allows you to manage multiple social media channels, collaborate with your team, schedule posts and monitor keywords from a single dashboard. 

With this social media monitoring software, you can get a real-time stream of updates from your audience across all social media platforms you manage through Zoho Social. 

zoho social

Also, listening to numerous posts about your brand can get overwhelming. That’s where you can build your social media listening dashboard to track and manage conversations. 

They have a dedicated message inbox where you can manage all direct messages from your audience on Twitter and Facebook in a chat-style interface. Lastly, you can also manage a contact directory to discover what your followers and people you follow are saying on social media about your brand. 

Pricing: Along with a free trial, Zoho Social has four plans you can choose from, ranging from $8.33 to $150 per month.

8. NUVI

NUVI is a Talkwalker alternative that gathers real-time social intelligence built on a proprietary language engine.  

Like all social media management tools, you can use NUVI to publish and schedule posts, analyze your social media activities and monitor the performance of your marketing campaigns. 

NUVI

NUVI leads the pack because it gathers all your social media data in real-time and displays it as visualizations that help you make decisions quickly. Lastly, NUVI helps you understand your customers, competitors, and industry better with highly accurate data.

Pricing – Custom pricing. 


Looking to accurately track your social media campaigns? Prove their impact and ROI? Produce beautiful marketing reports?

Start your free Keyhole trial today or book a demo with the Keyhole expert.

6 Influencer KPIs to Track for Every Campaign

6 Influencer marketing KPIs to track

Influencer marketing is one of the most powerful ways to grow a brand in social media. And to guarantee marketing success, you need to measure your results, which is why you need these influencer KPIs.

The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. 

The difference between hiring a typical celebrity is that influencers are often looked at as regular consumers who are considered experts in their specific niches. That is, influencers accessible, relatable, and their followers trust their opinions — it’s the modern word-of-mouth. 

Coupled with its relative affordability and high returns of investment, it’s no wonder that companies are looking to increase their influencer marketing budget.

Why Do You Need Influencer KPIs?

While it’s clear that influencer marketing is on the rise, before launching your own influencer program or community, it’s essential to lay out a detailed measurement strategy. With fake followers costing brands an estimated 1 billion dollars, gone are the days of blindly paying influencers money for the sake of vanity metrics.

This means that it is more important than ever to set goal-oriented KPIs. Even before you decide on an influencer, ensure that you have the right tools to track them.

KPIs can be based on industry benchmarks or results from past campaigns. Like any other marketing campaign, measuring your return on investment (ROI) will determine success. 

Here are some top influencer marketing KPIs to analyze to help you quantify your campaign’s ROI so that you can expand your budget as your efforts succeed. 

1. Influencer Analysis – The #1 Influencer KPI

If we compare influencer marketing to paid social advertising, each influencer is similar to an ad unit. Influencers should not be considered programmable ad units by any means. But the most important KPI to measure just might be those of the influencers you wish to engage with. These will be critical for strategic influencer identification.

Thus, deciding on an influencer isn’t just about follower count. There are several factors to consider including follower demographics, average engagement rate (comments, likes, follows), frequency of posts, and frequency of publishing content that’s relevant to your brand.

Professional influencers usually have these numbers ready upon request. Make sure to gather as much data from all your top influencers of choice. From there, you can determine who can deliver the best results. 

Of course, you want to partner with someone who is a thought leader in your industry. Because no matter how good the numbers seem, if your audiences don’t match, then you won’t see a return on investment. 

GreatJones - Influencer KPI: Influencer Analysts

Cookware brand, Great Jones, found a perfect partner in Claire Saffitz, a professional pastry chef and Youtube personality. Aside from posting images of Claire using Great Jones products, the campaign included a virtual baking class and a feature on their website. 

This is an example of a spot-on audience match. Great Jones targets millennials who might find brands like All-Clad and Le Creuset out of reach — the same millennials who are likely to be familiar with Claire thanks to her (now defunct) YouTube show, Gourmet Makes. 

2. Brand Awareness 

One of the top reasons brands partner with influencers is for brand awareness. Before expecting customers and sales, the first thing you want to do is get your name out there, and one of the best ways to accomplish that is through an influencer marketing program. If the primary objective of your influencer marketing strategy is geared toward brand awareness, these are the KPIs to keep track of: 

  • Audience GrowthAudience growth or follower count is a strong indication of brand awareness. You can choose from a number of third-party apps to measure your follower growth during your campaign period. After the campaign ends, you can also check your mutual followers by visiting your influencer’s profile, tapping on “Followers” then on “Mutual”. This is more or less the number of followers you gained from the partnership. For a more accurate number, don’t forget to view your mutual followers before the campaign begins. 
  • Impressions & ReachOne of the advantages of partnering with influencers is their large audience base. This is your opportunity to reach an audience you otherwise wouldn’t have access to. Instagram defines “impressions” as the number of times a single user has seen your post, while “reach” is the total number of unique users who have seen a particular post. All these data can be accessed through Instagram Insights, which is available to all Instagram Business accounts. 
  • Brand name & Hashtag Mentions – How many times was your brand name or campaign hashtag mentioned during the campaign period? Mentions are a strong indication that your campaign is working. For real-time tracking of hashtags and mentions, you can use Keyhole

3. Social Engagement 

Engagement is one of the most important KPIs to track in order to determine the performance of your influencer marketing campaign. On Instagram, engagement is measured by the number of likes and comments on your campaign post or story/video views. 

Alexa Chung: Brand Awareness - Influencer Marketing KPI

While likes are easily countable and a sign of approval, comments are a clearer indication of active engagement. Comments show that your content left an impact, whether good or bad, this is a great starting point for community building.

You may see that your follower count has increased after running a campaign but engagement remained low. This may be a sign of a mismatch between your audience and the content you’re producing. 

Keyhole has a great resource on how to calculate engagement rates. The most basic and manual formula would be to divide your total number of engagements (likes + comments) by your follower count, then multiply that number by 100. Generally, the standard engagement rate across all industries is 1.60%. But it is better to calculate a benchmark engagement rate for your niche.

4. Click-Through-Rate

Click-Through-Rate or CTR measures the number of times a potential customer clicks on a particular link. If you’re running an influencer marketing campaign, you can assign custom links with tools like Google Campaign Manager. So, use custom links assigned to each of your influencers to help you track their individual performances. You can also create custom links for Instagram Stories, ads, and bios to find out which works best. 

Tracking your CTRs is extremely important. A low CTR shows that users aren’t landing on your website, which could mean a weak call-to-action or wrong targeting. A high CTR means you have more eyeballs on your website, bringing your audience lower into the sales funnel.

Pastry chef: CTR as an influencer KPI

If CTR rate is low, one reason could be the result of bad design. If you’re running a campaign on Instagram or in any social media platform, great visuals go a long way. To help you create eye-catching campaign creatives, use apps like Instasize.

Choose from a selection of fonts and filters to make your calls-to-action pop or play with vintage film overlays to add flair.  

5. Referral Traffic

Referral traffic is the number of people who land on your page from a specific link. CTR and Referral traffic are the same in a sense that you can track them through customized links or UTM parameters.

Referral marketing campaigns using influencers are usually run by e-commerce brands to encourage followers to shop with a special discount code or landing page. In this case, referral traffic can be measured by the number of times an item was purchased using the special code or page. 

Camille Juan - Influencer marketing referral traffic

Content creator, Camie Juan (@camiejuan) invites her followers to click on the link on her Instagram bio to enjoy a special discount on Glossier products. 

Referral traffic - Influencer Marketing KPI

The link leads to a customized Glossier landing page called a “Glossier Rep Page”. The skincare brand partners with multiple influencers who usually advertise their Rep Pages on their personal profiles. Influencers themselves can track the performance of their pages as they receive a commission per sale made. 

6. Sales

Naturally, any brand’s ultimate goal is to make a sale. You want to find the conversion rates when your influencer program is geared towards sales. How much of your website traffic converted into paying customers? I

Also, when goal is customer acquisition measure in downloads, subscriptions, or sign-ups. From there you can calculate for your cost per acquisition. 

Influencer KPIs per influencer 

At the end of your campaign, it is critical to assess how each of your chosen influencers contributed to your campaign KPIs. In essence, everything in marketing is about A/B testing, including those influencers who you work with, so that you can ascertain your high-performing influencers and know who to engage with for your future campaigns. 

That is, metrics such as unique links , engagements, and number of referrals can show performance per influencer. Hiring an influencer is not a sure-fire way to hit targets, like any other marketing effort, it may take some trial and error to attain success.

So, don’t be afraid to try it out with different influencers and see who works best with your brand. 

Is Your Influencer Marketing Program a Success? 

Once all is done, look back at your objectives for collaborating with influencers. Were you able to reach your target KPIs?

It is crucial to go back to your original goals to help you zoom in on the relevant metrics. Don’t make the mistake of having too many target KPIs to begin with. A program should be focused in order to get the best results.

Look at how much you spent versus how much you gained. Compare the results to other marketing campaigns on different channels. This will give you an idea whether your campaign was a success or not. 

Don’t forget: You can continue assessing the success of your influencer engagement by repurposing content as an organic post on your socials or website. Aside from testing organic response, it is also a great way to maximize your partnership and get your ROI. 


Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches executives digital marketing at Rutgers Business School and the Irish Management Institute. He is also the author of four sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Download a free preview of the Age of Influence here.   


Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year. 

Start your free trial today and work smarter, not harder

The 7 Most Important Social Media Marketing Metrics

Let’s be honest, if you’re a social media manager, you have a lot on your plate.

Your days are likely packed with creating killer content and writing compelling copy, or fielding comments and questions from users. On top of that, you must stay ahead of the algorithms.

We get it.

With all that said, you still need to make time in your busy day for comprehensive reporting that dissects your strategy.

Why do social media marketing metrics matter?

At the end of the day, you have to show why everything you do matters to someone that might not be as familiar with social media marketing metrics.

As social media platforms’ value to marketers increases, platforms are adding reporting features. These features will give some insight into how your posts are performing.

However, they do tend to err on the side of giving you more data than you might need. And remember, a lot of data does not translate into actionable insights.

So, how do you avoid information overload in your own reporting, while still maintaining a solid overview of your brand traction?

This list of social media marketing metrics will help you report based on your brand’s goals. Whether it is tracking your campaigns, your daily social media management across all platforms, etc. 

Content-based social media marketing metrics: Are your posting efforts working?

Social media is considered an art and a science for many reasons. Like any art form, you pour your time, effort, and soul into your content to release it into the vast social ether.

However, it takes a scientific approach to ensure that your post will cut through the noise and reach your target audience. These are the social media metrics that will measure your posts performance and success.

Post Reach and Impressions – Who is Seeing Your Content?

Social Media Marketing Metrics: Post Reach vs Post Impressions

Two of the most important social media marketing metrics to keep in mind are post reach and post impressions. These two metrics together will give you an idea of roughly how many people are seeing a given post.

While the two metrics are pretty similar in what they measure, there are some differences.  

Post reach refers to how many unique users were exposed to a piece of content. Post impressions refers to how many times your target audience has seen your content appear on their screen.

There is more to it than just keeping tabs on the visibility of your posts through the various social media.

Monitoring post reach and post impressions is also a great way to assess if you are posting at the right time of day. It also helps you know if you are using the right combination of hashtags or keywords in your posts.

Also, if you run social media ads or boost posts, it is important to track both organic and paid post reach and impressions. Both sets of metrics can give you a very different picture of where you stand in your respective channels.

Engagement Counts – Do They Like Your Stuff?

Now that you have a good idea of how many people are seeing your content, you will want to know how is engaging your content. To find this out, you need to measure your engagement.

Each social media platform has their own unique ways for users to interact. However, most fall into likes, reactions or favorites, retweets, shares, reposts, comments or replies. And these are what we call engagements.

Unless you are going through a total social media crisis, engagements are a great thing.

Engagements mean that your content is leading users out of their mindless scrolling to interact with your post. In this day and age, that in itself, is a feat worth celebrating.

With few exceptions, highly-engaging content will be boosted in the algorithm. Thus, it will result in a higher post reach and post impressions.

Moreover, you can benchmark your engagement in order to see how you perform versus your competition or measure your own performance over time.

To do this, calculate your engagement rate, which converts your engagements into a single number. Then, instead of counting the various engagements from all the platforms and accounts, you can create a single metric.

Brand Mentions – Are They Talking About You?

Social Media Marketing Metrics: Brand Mentions and Engagement

Brand mentions are another important social media marketing metric to include in your regular reports. As this can help you understand brand awareness and sentiment. It comes specially handy to alert you of PR situations ahead. 

While not as easy to measure as post reach, impressions, or engagement, brand mentions can often be more valuable.

For instance, if your brand that is being talked about positively on social media, or gaining user generated content, it will increase its digital footprint.

It is also a solid display of relevance.

Simply put: you could be earning customers without even posting anything.

As we previously stated, measuring brand mentions can be a little tricky unless you use a social listening tool like Keyhole, or other sentiment analysis tools. 

You can also search your brand’s hashtag using a hashtag analytics tool or the platform search engine. This will give you a general picture of how your brand is being discussed on social media.

Among many key features, Keyhole gives you straight-forward data, making it easy to understand and report your social media presence.  

Reply Time and Messaging – Keeping the Conversation Going

The social media marketing metrics we covered had to do with your content, but it is also important to monitor your direct interactions with social media users.  

The interactions you have on Facebook, Twitter or Instagram can be a powerful force in sealing sales conversions, or generating overall goodwill toward your brand.

However, the opposite is also possible. A delayed or carelessly-worded reply to a user’s comment or message can cause possibly cost you a customer. It can also reflect poorly on your brand.

Here are some segmented metrics you should keep in mind when creating your regular reporting.

Reply Time

When a customer messages you directly, asks a question on your page, or comments a query under a post, it is important to get them the information they need in a timely fashion. 

This attention to their needs will make them feel like you care about their particular issue. In fact, a positive customer interaction may lead to the customer promoting your brand on their social channels.

Facebook displays the average time it takes for your brand to respond to a direct message, which any page visitor can see. Knowing that your brand takes a long time to respond might discourage visitors from interacting with you. 

For both of these reasons, it is important to take stock of how long it takes for your team to respond adequately to a customer message. If it is taking over a day to get back to a user, it might be time to rearrange your priorities.

Perhaps creating a system to address messages once or twice daily, depending on the frequency of direct messages or post comments you are receiving. 

Tone, Questions, and Comments

Social Media Marketing Metrics: Reply Time

Beyond simply taking the time to address user messages in a timely manner, it can be very informative to monitor exactly what is being said. This should include the tone of the message, and any questions that may pop up.

Take notice of repeated questions, comments or concerns from your followers.  These can be an excellent opportunity to inform your content strategy

If, for example, a smartphone repair business has customers commenting or messaging questions regarding iPhone updates. This would be a great opportunity to write a blog or long-form social media post answering that question to stir-up some engagement.

Conversions – The End Goal

This goes without saying, but by far the most important metric in your reporting should be customer conversions from your social media presence.

There are plenty of guides out there to ace your social media commerce. Making sure you keep track of those successes can be key to informing your social media strategy going forward.

Are you selling a product or service? Do you have a newsletter? Is the end goal to drive downloads?

All of these can and should be tracked. Period.

If you are not tracking conversions, then why are you spending any time on social media marketing? This is the end goal, right? Return on investment.

The cool thing is you are able to track users from the time they click on your post, all the way through to when they become a customer. You can even tell where they fall off along the way if they do not finalize a transaction.

Social Media Metrics Conversions

This can all be accomplished through the use of Google Analytics and UTM tags tactically inserted in your links. We would explain that more in depth, but if you do not understand Google Analytics and UTM tags, here is a valuable resource on how to track that sort of engagement.

If you are active on Facebook or Instagram, they offer a tracking pixel called a Facebook Pixel that you can install on the back end of your website, and that allows for deeper social media analytics and reporting to be done on your Facebook dashboard. 

It also allows you to get a deeper understanding of your audience from folks who have visited your page or even completed a certain action on your page. This information can help you build targeted audiences for your paid ads

Don’t Get Lost in the Sauce

Monitoring and tracking your success – or lack thereof – in social media marketing can be an overwhelming experience. However, it pays serious dividends down the line in the form valuable insights to improve your organic and paid social media efforts.

Let’s give it the dramatic terms it deserves. In a realm that often feels ruled by the iron fist of algorithms, keeping track of these metrics gives you control of your social media destiny. 

There are many other social media marketing metrics that we didn’t touch upon. These include post times and follower growth rate.

Unless you have a dedicated team for social media, taking stock of the above social media metrics is more than enough to inform your strategy. The insights will be effective, and even impress stakeholders or clients.


Keyhole is a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients. Start your free trial today and get the metrics you need.

As always, if you need an intuitive and comprehensive suite of social media analytics to step up your social media marketing and crush your goals. We are here to help.

4 Tips to Find Micro Influencers on Instagram [to Boost Sales]

Updated on December, 2020.

Influencers have the power to win the hearts – and pockets – of consumers.

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services.

While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, there are micro influencers on whom these brands can rely.

Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000. Read more about Influencer Tiers.

These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost.

The social media platform where you can see amazing examples of micro influencer partnerships. This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns.

In this post, we’ll show you how to find micro influencers on Instagram. Also, we’ll demonstrate how you can use micro influencers to boost sales.

Jump Links:

Micro Influencers Should be Relevant to Your Niche

Have Specific Goals for Your Campaign

Showcase Your Product Experience with Micro Influencers

Give Influencers the Freedom to be Creative

Finding Instagram Influencers
Turn to Your Audience
Use Hashtags

Micro Influencers Should be Relevant to Your Niche

Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or boosting sales. To be able to achieve any of these goals, however, you must promote your content to a relevant audience.

This means that you must work with micro influencers who are relevant to your niche and have a significant following that is interested in that niche.

Ideally, you should find an influencer who is considered an expert in a subject that is relevant to your niche.

If you fail to do this, you won’t be able to reach your target audience and there will be no point in using influencers to promote your brand.

For example, in 2014, the world was confused when soccer-star Cristiano Ronaldo appeared in a Japanese facial fitness commercial. The commercial was a sensation, but none of that attention was focused at the product but rather at the awkwardness of this commercial.

Use social media monitoring tools to find influencers within your niche. These tools will allow you to listen to conversations and trends around your niche, and will help you identify the most influential voices around these topics.

For instance, Keyhole’s Influencer Tracking & Analytics feature, will not only help you surface influencers in your niche but also vet these accounts. This way you’ll be able to peek into the audiences and spot if an influencer has fake followers, or if their audience is truly engaged/influenced.

Influencer Marketing in 2021 - surface influencers

Wondering who are the top influencers for your brand?

Start a free trial with Keyhole and find out today!

Have Specific Goals for Your Campaign

As mentioned, micro influencer marketing can be used for a variety of goals. However, the tactics to achieve and measure these goals are different.

So it’s important to have your goals as the starting point of your campaign. This will determine how you picking an influencer to developing the campaign creatives.

If your goal is to drive engagement, then, that should be the deciding factor in choosing micro-influencers. Find influencers with a high engagement rate and use content that inspires engagement.

To promote engagement with your audiences, you can create a giveaway in partnership with the Instagram influencer of your choice. The influencer can give clear instructions of the rules, which can involve liking posts, tagging friends, or following your account(s).

If your goal is to create brand awareness because perhaps you’re working with a new product, then your focus should be on reach. The micro-influencers that you work with, in this case, should have impression rates.

Your campaign strategy should support your goal of amplifying reach. For example, contests, where your micro-influencer partners ask their audiences to share posts tagging your brand, would help grow reach.

Instagram Micro Influencers: Contests

If your goal is to drive sales, then design your campaign with the main goal of facilitating the purchase process. Also, make it easy to track the impact that your micro-influencer partner had on your sales. You can do this by providing a promo code for each Instagram influencer.

Also, if your budget allows, work with multiple micro-influencers within your niche. This will ensure higher reach within your target market and increase the chances of your customer base seeing your products multiple times.

Managing multiple influencers can be a real pain. However, if you use a tool like Keyhole you can monitor all of your influencers to gain instant access to performance insights and make sharing screenshots a thing of the past.

Keyhole will do one better and automate reports for each of your influencers with detailed performance and optimization metrics to determine your ROI.

Use Keyhole Influencer management to aggregate, compare and analyze your influencers’ impact on a single dashboard to get a bird’s eye view of your influencer strategy at play.

Track influencer metrics & measure campaign performance easily

Showcase Your Product Experience with Micro Influencers

When consumers see a compelling product content, they become interested in trying that product.

In order to increase the impact on your audience through micro influencers on Instagram, showcase their experiences while using your products. After all, Instagram is all about inspiring experiences.

This can compel followers to buy the product or service to enjoy the same experience themselves.

For example, you can have your Instagram influencer partner use it and share their reviews about it with the audience. Or perhaps, they can make a video of your product, share stories or simply post a picture with an inviting caption.

The goal here is to demonstrate how your product is enhancing an influencer’s experience. Since the influencer has its audience’s trust, it will create a compelling argument to try your products.

In a similar fashion, the micro influencer should show their audience how your services enhance his/her experience.

Instagram micro influencer campaign: showcase your product experience

Give Influencers the Freedom to be Creative

This is perhaps the most important thing to remember when working with micro influencers on Instagram.

The reason why micro influencers have managed to grow their audience is that their audience trusts them and they know what content attracts the audience.

They know their followers, so they know the type of content that will appeal to and engage their audience.

Instagram Micro Influencer Campaigns: Creativity

Let them give honest reviews about your product and allow them to promote your brand in their own way. There is nothing more powerful in influencer marketing having an influencer that can promote your product authentically.

If you tightly control the content that an Instagram influencer shares about your product or services, there is a risk of the audience losing their trust in the influencer due to inauthenticity.

If that happens, you won’t be able to successfully promote your brand.

So instead of controlling the influencer’s creative process, get more control of the performance process. In essence, let influencers do their thing but have a clear measurement of their performance – what is working and what isn’t.

Using influencer tracking and analytics, you can have full transparency on your influencers’ performance metrics and help them get more engagement.

Now that you know how to use micro-influencers, will you promote your brand through influencer marketing?

If so, there’s a missing piece of the puzzle.

We still haven’t discussed how to actually find influencers.

Finding Instagram Influencers

Turn to Your Audience

When searching for Instagram micro influencers, you should start with your current fan base since you know that a connection already exists.

Knowing that your followers already interested in your content, you should examine their interests. For instance, look at the pictures they post, the people they follow, etc.

Then, you should analyze similarities among your fan base.

Do they all follow the same influencer or brand? Does your analysis indicate that many of the Instagram pages you’ve looked at have common content themes?

By finding these common interests, you’ll be able to create a target lookalike audience to draw connections with others like them.

If any of your followers themselves has a large following, it is an added bonus for you.

Reach out to them and recommend an exchange of service or product for a review or Instagram post.

It’ll be easier to convince them as they are already familiar with your brand.

Use Hashtags

The best method to find the right influencer is to simply search for the correct hashtag or keyword that’s relevant to the product you’re trying to promote.

For example, if you want to promote a fashion product, you can run a hashtag search for queries like #ootd or #instafashion.

You can then determine how popular an influencer is by looking at how much engagement their posts are getting or their follower count.

Are they getting likes and comments on their posts, and if so, how consistently are they posting?

It is common to find influencers who have purchased their followers and likes, and barely get any authentic engagement on their posts. Avoid partnering with these types of influencers!

Tools like Keyhole offer hashtag tracking and keyword tracking. This can help you find influencers who already have published posts with your search terms.

If the content they are posting is relevant to your niche, you can reach out to them to market your products or services.

In addition, you can track all posts that contain your hashtags in real time.

This way you can analyze the engagement levels of the audience in your niche with influencers on Instagram. Then, you can determine the impact of influencers on their audience through engagement rate insights.

The hashtag you choose to search should be somewhat specific to reveal satisfactory results. For example, if you wish to search for Persian cats, a hashtag search around #Persiancats would yield much better results than just #cat alone.

Alex of VM Interactive says that the more specific your hashtag is, the more actionable results you’ll get. Moreover, with the help of an Instagram hashtag analytics tool, you can simplify your research.

You don’t need to stop at hashtags with Instagram anymore. You can now use specific keywords relevant to your niche to pinpoint conversations related to your business and target audience.


Keyhole is an end-to-end social media solution that empowers marketers to make data-driven decisions that impact their organizations. Keyhole supports marketing strategy with enterprise-grade social listening, influencer marketing analytics, and campaign tracking. Helping marketers work smarter, not harder, Keyhole saves marketers 5+ hours a week with simplified social publishing and automated reporting.

Start your free trial today and get the metrics you need.

5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Top 5 Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Are you still on the fence abot whether Instagram influencer marketing campaigns are right for your brand?

Well, let’s think about it for a second. 

More often than not you will seek out the opinion of your friends and family before you purchase something. 

Why is that so?

Easy: Because you trust them. 

You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. 

So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. It has especially become one of the most effective ways for brands to promote their products on Instagram. 

What is Influencer Marketing?
Why Instagram Influencer Marketing?

Top 5 Instagram Influencer Marketing Campaigns in 2020
UberEats, Chipotle and Hinge X Rebel Wilson
McDonald’s X Travis Scott
HelloFresh X Micro-influencers and Mindy Kaling
Biossance X JVN
ASOS X Micro-influencers (#asseenonme)

What to Look for In An Influencer?
Amplify Your Reach with Instagram Influencer Marketing

What Is Influencer Marketing?

Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers.

We can define influencers as trusted content creators with the power to affect how their audience makes purchasing decisions. They also have a significant well-engaged following in their niche.

Influencers can endorse or make product mentions and share their opinions with their audience. So all a brand needs to do is find influencers on Instagram and other social media platforms who are a good fit and partner with them.

To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns from 2020.

Each approach sheds light on proven techniques that you too can use and capitalize on the value of Instagram influencers. All these brands incorporated unique Instagram influencer campaigns in its social media strategy in 2020 and it paid off. 

But first, let’s discuss why you should implement Instagram influencer marketing.

Why Instagram Influencer Marketing Campaigns?

Instagram influencer marketing campaigns are exploding by the day and for a good reason. 

Influencer marketing ROI is stronger than ever. So it comes as no surprise that marketers believe that this industry is bound to double its worth to $15 billion by 2022

Already, this marketing tactic is yielding a $6.50 return on investment for every dollar spent.

According to social media influencer statistics, only 1% of millennials trust advertisements. But, 33% of them trust blog reviews when it comes to making purchases.

When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube.

And what do influencers think about their impact?

71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. All these stats are a clear indication of why influencer marketing is red-hot right now. 

Now that you know the whats and whys of Instagram influencer marketing, let’s see them in action.

Track influencer metrics & measure campaign performance easily

How to Do Influencer Marketing Campaigns?

There are 10 steps to build a great influencer marketing campaign:

  1. Set your goals by visualizing what success would look like to determine your key metrics.
  2. Identify the target audience you want to reach through your influencer.
  3. Determine your budget to identify how many and what tier of influencer you can afford.
  4. Choose your channel(s).
  5. Choose an Influencer Tracking & Managing tool.
  6. Identify & choose your ideal influencers.
  7. Reach out to your influencers to reach an agreement.
  8. Track and evaluate the campaign and optimize when needed.
  9. Compensate your influencers fairly.
  10. Measure and evaluate the success of your campaign.

If you want a more detailed guide of what each of these steps look like, visit our influencer marketing guide.

Now, we understand that this seems like a lot! However, using a tool like Keyhole can take care of finding the perfect influencer, optimizing your influencers’ campaigns, tracking all your influencers’ performance in a single dashboard in real-time, and measuring the impact of your campaign.

Keyhole Influencer aMarketing & Analytics

The 5 Most Successful Instagram Influencer Campaign Examples from 2020

1. Uber Eats X Chipotle X Hinge X Rebel Wilson

What do Uber Eats, Chipotle, and Hinge have in common? 

Perhaps a desire to be loved by a certain demographic who is also looking for love – at least for cuffing season.

The three brands found the best way to reach young adults who use dating apps and food delivery services through a celebrity Instagram influencer campaign.. 

Using the “Chipotle Cuffing Season Menu” the brands ran a collective campaign that gave their customers a chance to win dating advice from the hilarious celebrity and “How to Be Single” star Rebel Wilson. 

The limited-time Chipotle Cuffing Season menu was available exclusively on Uber Eats and featured meals inspired by Hinge dating habits and Chipotle’s most popular dishes. 

To take advantage of their influencer relationship, the brands offered 10 lucky people who ordered from the exclusive menu a chance to win dating advice from Wilson.

2020 Instagram influencer campaigns: UberEats X Chipotle X Hinge X Rebel Wilson

In addition, Hinge added a new profile prompt in the app for daters to be able to connect over their specific Chipotle orders. Users also got $20 off their next 3 orders of Chipotle delivered using Uber Eats!

The campaign gave the brands’ target audience the incentive to order from the limited-time menu, increase Uber Eats orders, and at the same time, it raised awareness for Hinge’s brand.

Why it works?

Rebel Wilson is the ideal celebrity influencer to reach a young adult audience because she is authentic, and she is relatable. While we expect Internet influencers boast unattainable flawlessness, Wilson can point out her flaws with humour and celebrate them. 

In a similar way, the irony of having the “How to Be Single” actress give dating advice, allowed the brands to advertise Cuff Day in a fun, unexpected way. 

Each of the two ads on Wilson’s Instagram account was viewed over a million times. Much more than the average engagement that all these companies get on the platform.  

2. McDonald’s X Travis Scott (#cactusjack)

Popular fast-food brand, McDonald’s teamed up with Astroworld star Travis Scott to promote Scott’s favorite McDonald’s meal for a limited time.

The month-long deal featured a quarter-pounder with cheese, bacon, and lettuce. It also came with a medium order of fries and BBQ sauce dip.

As part of the campaign, Scott ran a new line of merchandise under his label, Cactus Jack, a line was inspired by McDonald’s. The merchandise included denim shorts, t-shirts, a nugget body pillow, hoodies, a burger tie, Egg McMuffin-branded boxers, and a Cactus Jack basketball jersey.

The two brands also supported charitable organizations throughout the partnership. 

Instagram influencer marketing campaigns in 2020: McDonald's X Travis Scott #cactusjack

Why it works?

With a following of over 73 million on Instagram, Scott’s posts had the potential to receive an average of 10 million views amplifying McDonald’s brand significantly. 

Not to mention, the amount of hype it would generate in social media. In the second half of September, the term Cactus Jack acquired 124.4K posts and over 426 million impressions.

Cactus Jack Impressions

3. HelloFresh X Micro-influencers and Mindy Kaling (#hellofreshpartner)

HelloFresh has a very photogenic product. The bright-green box, delightful pre-packaged ingredients, and tasty finished meals are a great fit for Instagram influencer marketing.  

Also, HelloFresh has fully embraced the value of influencer marketing and has mastered the art of finding micro-influencers on Instagram spanning across different fields.

The brand partners with thousands of such micro-influencers to promote its products within their target audience. So you are likely to see the #hellofreshpartner hashtag as you scroll your Instagram timeline. 

HelloFresh micro-influencer marketing campaign 2020

Occasionally, HelloFresh uses celebrity influencers. Recently, the brand partnered with actress and writer Mindy Kaling. The busy celebrity mom of two will share cooking tips and how to have fun while at it. 

For the partnership, Mindy will star in a four-episode video series titled “Meals with Mindy.” The series will begin airing across social media and digital ads in January 2021.

Each webisode will feature Mindy teaching viewers, in her humor-filled fashion, about the art of cooking. For the purpose of illustrating how HelloFresh helps her create easy, but delicious meals.

Instagram Influencer Marketing Campaigns: HelloFresh X various micro-influencers and Mindy Kaling

 Why it works?

The brand works with a variety of lifestyle, motherhood, and cooking influencers to share their experiences with HelloFresh on Instagram. All of which fall within their target market.

The influencers also ask their followers to sign up for the service using a unique promo code that offers them a discount on their first month. 

This kind of influencer marketing tactic drives sign-ups and makes it very easy for HelloFresh to track each influencer’s ROI.

HelloFresh, using a host of  Social Media analytics tools, can see which influencers generated the most sign-ups and can then use them for future campaigns.

4. Biossance X Jonathan Van Ness

The sustainable skincare brand Biossance has a secret weapon. And it is none other than Queer Eye and Gay of Thrones grooming guru Jonathan Van Ness.

The brand chose to work with the popular TV personality to promote the brand in an authentic way. JVN’s personable nature, approachable style to beauty expertise make him an ideal influencer.

He also shares a passion for sustainable beauty and is a champion for inclusivity. These happen to be the same values that the brand stands for. 

Instagram Influencer Campaigns in 2020: Biossance X JVN

The Fab 5 member is no stranger to brand partnerships. Of course, every brand would like to be promoted in a way that is authentic, fun, fabulous and unique – and JVN succeeds in doing all these and more.

It also helps that JVN has over 5.3m followers, an engagement rate of 373% and an average of 200.7K engagements per post. In other words, he is a unicorn among influencers.

Why it works?

While JVN is the influencer version of a dream boat, it doesn’t necessarily mean that he could work with any brand. One of the reasons why he is so influential is because of his fierce commitment to his personal brand.

For Biossance, it is a match made in heaven. As we mentioned, the brand’s values align perfectly with JVN’s values.

JVN is also an expert authority on beauty products. He can give you compelling reasons to buy Biossance products in his own words and based on his own expertise. 

This is the ideal in Instagram influencer marketing: to find an influencer that is knowledgeable and passionate about your brand, and can express so in their own words.

You don’t need an influencer matchmaker to find the right influencer for your brand, especially if you use a social listening tool like Keyhole. Keyhole will surface the most influential voices that mention your brand or the conversations you are tracking, and let you take a peek at their followers, engagement and sentiment.

5. ASOS X Micro-influencers (#asseenonme)

ASOS typically attracts all shoppers of all ages, sizes and backgrounds thanks to its approach to inclusivity. 

The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. In this program, ASOS partners with 29 influencers who have distinctive looks and communities.

Instagram Influencer marketing campaigns 2020: Asos

Each of these influencers has ASOS-branded Instagram and Pinterest accounts. ASOS also has a dedicated landing page that features their style guides. In doing so, ASOS makes its brand welcoming for all shoppers. 

The influencers offer so many different styles to choose from. Which in turn, makes it easy for every ASOS shopper to find their perfect look. 

instagram influencer campaigns in 2020: asos

Why it works?

This tactic is effective because shoppers trust the content. That is because it comes from real, stylish people – and not directly from the brand.

Having such a diverse audience is any brand’s dream. However, it can be difficult for brands to maintain a strong identity, while representing a wide range of individuals.

ASOS uses its Instagram influencer marketing to do this flawlessly. First, it identified the essence of the brand that appeals to its wide audience: fashion and style. Then, it found key influencers that can inspire this love for fashion and style to their own communities.

“With Keyhole at your disposal, if someone has a large following and they’re mentioning your keyword, you’ll be the first one to know about this person and the first one to reach out.” Neil Patel, 4 Best Tools for Social Listening

Finding The Right Influencers for Your Instagram Influencer Campaign

You don’t want to work with just any influencer, you want to work with the one that will bring you the highest ROI. 

Also, there’s more to an influencer’s success than their follower count.

To find the right one, these are qualities (and the metrics) you need to focus on when finding the right influencer for your brand.

1. Brand fit

Before you pick an influencer as yourself this question: What type of influencer is best for my campaign? Who is the JVN to your Biossance?

The answer that you come up with will help you pick the influencer that is a brand fit. 

When deciding your brand fit, you want to focus on influencers who have a genuine interest in your niche and line of products. This way, your influencer partnership will be more authentic and genuine from a consumer’s perspective.

Basically, the better the fit, the more likely your influencer is to inspire trust. In return, you will have more ROI potential from your campaign.

With a social listening tool, you can surface the most influential accounts for your followers, as well as organic brand advocates, which are the most likely to be a good fit for your brand.

Influencer Marketing in 2021 - surface influencers

Try Keyhole social listening today and find the best influencers for your brand.

2. Engagement rate

As we mentioned before, influence is more than just the follower count. A high number of followers does not necessarily result in high ROI. You want an influencer with highly engaged followers. 

The more engaged an audience is the more likely they are to be influenced. Take advantage of a profile analytics tool and pay close attention to engagement rates, reach, and engagement per post. 

3. Clear communication

Once you start pitching a potential influencer, take into account how they handle communication. Do they take eons to respond to you? Do they give you the information you ask for? Are they prioritizing your brand? 

Clear communication is vital to success in Instagram influencer marketing campaigns. Especially, when it comes to your goal expectations and results. Using an influencer tracking and analytics tool will track goal-based metrics and will give you transparency into your influencer’s performance metrics and will let you .

4. Genuine love for your brand

At the end of the day, you want to work with an individual who authentically loves your brand. See if the influencer has been promoting your brand or products like yours without a sponsorship. 

You want to partner with someone who will genuinely promote your product and not just see your campaign as another form of income. Pay attention to the influencer’s messaging and see if it could match your own.

Amplify Your Reach with Instagram Influencer Marketing Campaigns

Influencer marketing is not a new concept and it isn’t going away anytime soon. 

As you can see from these campaigns, when done correctly, the potential of this digital marketing tactic is huge. 

People are continuously paying attention to influencers who are just like them and not just celebrities, family, or friends. 

By finding the right influencer for your brand, you get the power to bring your brand to new heights. Now you have the tools and examples of how to do this the right way.

So go on and run your own Instagram influencer marketing campaign in 2021. We can’t wait to feature your brand as one of our success stories!


Keyhole is a Social Media Listening & Brand Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients. Start your free trial today and get the metrics you need.

Miss Topsy? Here are the Top 3 Topsy Alternatives

It’s no longer news; Topsy is dead.

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Hardly anyone saw the end of Topsy coming, but well, it happened. 

So what now? Of course, you can’t abandon your social media marketing job because Topsy is no more.

You need a Topsy alternative that can perform the same function it did – or go beyond it.

And you’re at just the right place to find that; here are the top three Topsy alternatives you can use:

Read moreMiss Topsy? Here are the Top 3 Topsy Alternatives

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Tips to Spot and Dodge a Social Media Crisis [Before It's Too Late]

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Not convinced?

Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme.

The picture has a minimal aesthetic depicting some contrails from a rocket as it streaks across a red sky. It even looks like fireworks for Independence Day. Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July!

A few minutes later, that social media manager’s phone is blowing up. Also, hundreds of comments and angry DMs are flooding the brand’s social media notifications.

Turns out the cool picture of the rocket was a shot of the last minutes of the doomed NASA space shuttle Challenger. That space shuttle exploded mid-flight in 1986, killing everyone on board. Naturally, people are really mad.

Sounds like a made up example you would read in a “Social Media Management for Dummies” book, right? Well, that actually happened on American Apparel’s Tumblr page in 2014. 

Social Media Crisis Management: American Apparel Challenger Tweet

A social media crisis like that likely haunts the dreams of most social media managers. However, poorly thought out posts that turn into catastrophes are all too common! 

Last year, Ledo Pizza, commemorated 9/11 with a pizza made to look like the American flag with the caption “#neverforget.” Needless to say, it was not received very well.

We are in the spirit of helping you avoid any social media disasters. And so, we have compiled a list of best practices to spot and dodge missteps before you have full-blown PR chaos of your very own.

These simple strategies can help your brand avoid social media faux pas and catastrophes.

Jump Links

Plan Ahead
Move Smartly
Take Account Protection Measures
Learn from Your Mistakes

Plan Ahead

This might seem obvious, but the best way to avoid a social media crisis or a PR fiasco is to set best practices or brand guidelines. These social media management tools can eliminate those sorts of events before they ever happen.

Essentially, best practice documents create a set of guidelines to ensure your content is always audience appropriate. For instance, it ensures your replies meet the requisite tone for solid public relations, and your accounts are securely managed.

In other words, creating these guidelines and operating within their parameters will save you from hours and hours of hair-pulling stress on the backend when dealing with a social media screw up.

Here is a quick list of tips that will help you establish foundational social media best practices:

  • Set up a system of oversight, like a content calendar, that allows for transparency in the content creation and scheduling process.
  • Make sure you have roles and a hierarchy set up for your social media accounts. Also, know who is creating content, who is posting it, and who is responding to messages or comments that might coming in.
  • Think of the tone you are conveying through your content and replies. For instance, it helps if you have some differing perspectives to see if any posts may be insensitive to a diverse audience.
  • Have a member of your team on call for social media emergencies.
  • If you are re-sharing found content, reaching out to the original creator to make sure it’s fine to use their content will serve you well. However, if they are not available or you need to share it quickly, a friendly tag of the original poster can go a long way in preventing pushback for violating intellectual property practices.

Benjamin Franklin might not have anticipated social media when he said, “One ounce of prevention is worth a pound of cure”. Sure enough, we cannot stress enough that taking some time to plan your social media strategy and crisis management strategy may render the rest of this article redundant.

Listen Up

After you have set up clear guidelines to avoid a social media crisis for your brand, you are not totally in the clear. As crises can rear their ugly heads from any number of directions irrespective of your content.

Among so many other unfortunate instances, trolls, bots, angry customers, or your competitors can post something damaging about your brand. These could cause a PR flare-up that could have lasting repercussions. 

Luckily, you are already in the right place to learn about social media listening, as Keyhole is viewed by a number of social media experts as the best-in-class tool for just that. 

Firstly, take advantage of sentiment analysis tools

Sentiment analysis tools are powered by machine-learning and language processing. In essence, they identify posts that relate to your brand and give them a positive, negative or neutral score.

Listen Up with Social Media Listening Tools

And there is so much more you can do with sentiment analysis tools to make sure you spot troubles ahead.

Keyhole’s Intelligent Notifications feature is an excellent example of how brands can set up alerts to detect direct and indirect (‘dark’) posts with negative sentiment.

Secondly, use social media listening to monitor your brand.

Social media listening tools allow you to cut through the noise in social media through comprehensive monitoring of reviews, posts, hashtags and keywords. Moreover, you can hone in on what is being said about you, your brand, your competitors, or causes you care about.

With Keyhole, you can easily monitor target hashtags and brand mentions to spot a social media crisis ahead. Then, you’ll have ample time to formulate a savvy response to any possible situation.

Platforms like Keyhole are also able to grant you a deeper insight into your audience’s thoughts about your overall digital footprint. In turn, you’ll have the tools to make sharp decisions and alter your brand strategy on the fly accordingly.

Start Your Free 7-Day Trial with Keyhole

Move Smartly

You may have a solid set of brand guidelines informing your content and tools like Keyhole giving you a bird’s eye view of your brand mentions.

However, it is still possible to have a social media crisis that calls for smart and timely action. We told you, social media management requires thick skin and a sharp mind.

Say a social media influencer or celebrity has a negative experience with your brand. For example, maybe they have a poor customer service experience or receive a faulty item.

Someone with their platform and reach can do a lot of damage to a brand in a short amount of time. So, make your move smartly to remedy these situations with as little noise from the community as possible.

Search engines are packed with information on how to inform your crisis responses. However, we found a great take from Arc Intermedia’s Matt Ulmer.

These are the steps to respond to a social media crisis:

  • Recognize the issue.
  • Talk about the issue amongst your team and formulate a plan before communicating externally.
  • Select a single spokesperson or social media account to handle the external communication.
  • Make a real apology and take ownership of whatever actions caused the offence. Also, include social context for perceived ageism, racism, sexism, shaming, or xenophobia of any kind.
  • Be transparent and available for any follow up questions or requests for comment from the media.
  • Provide a tangible solution to the problem and address further community concerns.
  • Stay open to comments and feedback from the community.

Matt’s strategy also reinforces the need for solid forethought and planning. As we said above, solidify your social media management roles, emergency contacts, and content strategy guidelines to minimize any scrambling in the midst of a social media crisis.

Above all, it is important to take a moment to breathe, think the situation through, and respond accordingly. In the end, these moments should not happen often if you have planned content thoroughly.

However, your handling of any crises could further damage your brand’s reputation if done in a hasty fashion.

Take Account Protection Measures

Unfortunately, we live in a time where trolls and hackers can gain unauthorized access to the digital world. Moreover, social media accounts are not immune to these sorts of cyberattacks.

Last July, hackers gained access to some high-profile Twitter accounts, including those of Elon Musk, Joe Biden, Apple and Uber. The hackers used the security breach to tweet-out a Bitcoin scam link that could have defrauded thousands.

That example is on the tamer side of the spectrum. As other hackers have gained access to celebrity or corporate Twitter accounts and unleashed profanity-laced tirades or uploaded pornographic images.

Account breaches have gone so far that Twitter hired a famed hacker to help them with the platform’s securityon the platform. In other words, it is important to make sure all of your social media accounts are secure.

These are some countermeasures to protect your social media accounts

First, generate a strong password and protect it using a password manager tool. Make it more difficult for a hacker to guess your password or use brute force techniques to crack your account.

Second, make sure you have enabled two-factor authentication for all of your social media accounts. These ping an associated phone or email with a login code to verify that you are an authorized user of the account.

Sure, it’s a pain to dig for your phone or switch tabs to get a 6-digit code from your email. Albeit, a hacked Twitter or Facebook could do tremendous reputation damage in minutes. 

Be smart. Be safe.

Finally, make sure that you change login information or remove access to social media accounts in the event that you have to let an employee go. 

There have been more than a few examples of disgruntled employees airing grievances and posting inflammatory or offensive Twitter posts.

The incidents at Tronc illustrate this point very well.

Social Media Crisis: Tronc

Take steps to make sure this does not happen to you.

Learn From Your Mistakes

Lastly, if your brand undergoes a social media crisis, document the cause, process, and response by your team. This information will be helpful in informing your social media management strategy.

In an ever-evolving social media landscape, it can seem daunting to deal with a social media crisis. Regardless, do not let that deter you from the benefits of social media. For instance, brand awareness, audience engagement, and opportunities that a well-run social media strategy can provide you.

How Keyhole’s Hashtag Tracking Powered WWF’s We Love Cities Campaign

Tasked with organizing the We Love Cities campaign, Filip Olsok enlisted Keyhole. Its hashtag tracking feature allowed him to successfully monitor all 54 of their campaign hashtags.

The World Wide Fund for Nature (WWF) works to help local communities conserve natural resources. Moreover, it transform markets and policies towards sustainability and protect species and their habitats.

All of their efforts ensure that their values of sustainability are influencing decision-making from a local to a global scale.  

With the ultimate goal of building a sustainable world for the generations to come, the WWF runs projects around the globe. Two of which are the One Planet City Challenge (OPPC), and the associated We Love Cities campaign.

Filip Olsok, the Program Coordinator at WWF Sweden, is primarily responsible for coordinating these two projects. 

WWF WLC Hashtag Campaign

In an effort to engage citizens around the world, WWF launched the We Love Cities initiative. This campaign designed to encourage people around the world to express their love and support for the actions their cities are taking to tackle climate change, and to ensure a climate-safe future for all.

WWF uses this campaign to encourage people to learn about climate change and what their cities are doing to tackle the issue.

Filip is in charge of keeping everything aligned between the various WWF offices, who are in turn responsible for managing the participating cities.

“So, we use the love and pride for one’s city as a shortcut for raising awareness about the role of cities in climate action and sustainability in general.” 

As Project Manager, Filip is also responsible for hashtag tracking. Specifically, he has to monitor the traction of all 54 hashtags on different social media platforms.

The Need for A Social Media Monitoring Tool

When Filip first joined the team in 2018, WWF wasn’t using any social media monitoring tools for the We Love Cities campaign.

Filip knew that monitoring hashtags for over 50 participating cities was no easy task. Additionally, monitoring hashtag data and compiling it in a presentable was not possible without the help of a hashtag tracking tool. 

He tested many tools including Hootsuite, Sprout Social and Brand24 but ultimately decided to go with Keyhole.

“All of them were quite expensive and Sprout Social, the second option we were considering, even charged per hashtag. Plus, Keyhole was much more accessible, so it tipped the scale in its favour.”

In 2020, Filip was assigned the We Love Cities campaign again. It was a no-brainer for him to recommend Keyhole as a social media hashtag tracking tool to the campaign manager with whom he had also worked in 2018. 

WWF Quote - Keyhole Social Media Analytics Tool

A User-Friendly Tracking Solution 

WWF needed a social media analytics tool that could comprehensively track all the hashtags of the participating cities. The, sort them with corresponding dates and IDs, so that the team could see how many times a specific ID has voted/posted about a city in a day. 

To facilitate hashtag tracking, this campaign assigned a unique hashtag to each city. The city of Vancouver, for example, was given #WeLoveVancouver.

Filip would then dive into the posts collected from Keyhole for each hashtag and count one vote per user from each social media account in 24 hours. In other words, if a person posted the same hashtag from the same account 60 times in 24 hours, it would still be counted as one vote.

Using Keyhole to Prove Success and ROI

WWF’s goal for this particular campaign was to spread the message of sustainability and to raise awareness about the role cities play in climate change. This included tracking both the negative impact and the potential that cities have to develop and implement solutions.  

Filip looked to Keyhole to determine the success of the hashtag monitoring campaign.

“I put the 54 city hashtags as a group within the trackers. So, it gives me the overall hashtags report and I could look at the total aggregate and regional engagement. Keyhole made it so easy to know the overall numbers.

And then on a more micro level, I could look at each hashtag to find out the most engaging posts. I was able to know the three most engaging posts from each of the 54 hashtags. That was quite a simple way to determine what type of content was most interesting for our audience.”

The way that Keyholes aggregates hashtag tracking data into easy-to-read graphs was the cherry on top for him.

“I am quite obsessed with graphs and putting numbers into colours and stuff. So, the user interface where you could see the engagement and all the different statistics into graphs was very helpful.”

Keyhole’s Impact

When discussing the impact Keyhole had on his team’s success hashtag monitoring in this campaign, Filip said:

WWF Quote - Keyhole Social Media Campaign Tracker

Keyhole’s simple-to-manage dashboard made the task of conducting hashtag monitoring on 54 city hashtags quite easy. Also, it helped Filip quickly find the winner – which otherwise would have been a lengthy process. 

“We would not be able to correctly measure and track the usage of our 50 plus campaign hashtags in an easy all-in-one place sort of dashboard, which kind of makes it much faster to compare, to download results, to get the data from different perspectives based on the rules and how we set up our counting approach and deciding the winner. I think it would take years to search for hashtags and try to count manually. So, yeah, we would not be able to find the winner of the campaign or easily summarize our overall campaign success in terms of engagement reach without a solution like Keyhole.”

Social Commerce: 5 Secrets to Boost Sales with Social Media

Social Commerce: 5 Secrets to Boost Sales

You’ve probably heard about social commerce, and perhaps wondered if it’s a fad or if it’s something to start implementing. Well, we’re here to break it down for you and set you up for success, so read on.

Did you know? A long and confusing checkout process is one of the top 5 reasons why people abandon their carts. And who could blame them? 

When you’ve decided to buy something, you probably want to finish the purchase process as quickly and as easily as possible. Social commerce makes that happen by allowing shoppers to finish buying things directly through social media.

In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. You’ll also learn a few tips that can help you get started with social commerce for your business. 

And of course, we’ll provide some real-life examples for inspiration.

Jump Links

What is social commerce?
Facebook shopping
Instagram shopping
Pinterest shopping

Why you need social commerce?

5 social commerce tips to get you started
Start with low-cost offers
Use hashtags to drive product discovery
Take advantage of UGC
Get your timing right
Build trust with reviews

Sell more on social

What is social commerce?

Simply put, social commerce involves selling things directly on social media. Unlike social media marketing, you’re not redirecting people to your website or product pages. Instead, you’re giving them the option to checkout right on the social media platform they’re using.

With social commerce, shoppers go through the entire purchase funnel on a single social media platform. 

For instance, they may discover a tagged product through your ad, feed post, or Stories. Then, they can learn more about it on the same platform by clicking on the product tag. If they decide to buy it, they can simply tap on the “checkout” or “buy now” button to finish the purchase.

This streamlines the buying process, as it just takes a few clicks to complete a purchase. You can currently get this type of social shopping capability on Facebook, Instagram, and Pinterest. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017.

Let’s discuss how each of these work?

Facebook Shopping

With 1.62 billion people using Facebook daily, the platform opens up an excellent opportunity to reach a massive audience base. 

Social Commerce - Facebook

The platform now has a feature to set up a full-blown Facebook Shop to showcase your featured products. This way, people can browse through the products in your Shop and buy them on the same platform.

Instagram shopping

70% of shopping enthusiasts go to Instagram to discover new products, making the platform a great option to drive social commerce. 

Social Commerce - Instagram

Instagram gives you the option to create shoppable posts, where you tag products in your photos and videos. People can click on these product tags to learn more about the product and/or buy it right on Instagram.

You can even create Shoppable Stories, but you can only tag one product per Stories post. When people swipe up it will take them to the product page.

Social Commerce: Instagram Stories

Like with Facebook, you even have the option to set up a full-blown Instagram Shop to further promote Instagram selling. People can browse through this Shop to discover products to buy and complete their purchase without ever leaving Instagram.

Pinterest shopping

83% of Pinners have bought something based on Pins that they saw. Pinterest is the go-to destination for creative inspiration, so it’s no surprise that it also inspires buying decisions.

Taking advantage of this, Pinterest allows brands to create rich pins where people can learn more about a product. You can even create shoppable pins so people can buy the product without leaving Pinterest.

Social Commerce: Pinterest

Earlier this year, Pinterest introduced a “Shop” tab that users can access from their boards. This tab showcases products featured in the user’s boards so they can easily find something to buy.

Why you need social commerce

Now you may want to know why social commerce is so important and why you need it for your business.

If you’re wondering, isn’t it enough to market your social media and send people to your website? Here’s a quick look at some of the top reasons why social commerce is so important:

Reduce friction and drive conversions

People are already using social media to discover and research things to buy. 43% of global social media users research products online using social networks. And for 13%, a “buy” button would make them more likely to buy something.

https://www.smartinsights.com/wp-content/uploads/2020/04/How-social-media-informs-purchase-decisions.png
Smart Insights: Global social media research summary August 2020

Also, according to a Facebook-backed study, Instagram fuels product discovery for 83% of users and helps purchase decisions for 80%. After seeing a product or service on Instagram, 65% visited the brand’s website or app. And 46% made a purchase online or offline. 

What does that mean? People are making their buying decision on your social platform. So, giving them the option to buy directly on the platform will turn them into customers.

The goal of social commerce applications is to reduce friction and minimize the steps to complete a purchase. People can easily go from discovering your products/services on social media to buying it. 

So there’s a lower risk of abandoned carts and losing a sale since the process is shorter. And you have a good chance of driving more conversions with the help of social commerce. 

Enhance the customer experience

Customers using social commerce benefit from a quick and easy checkout process. With fewer steps needed to visit a brand store and complete a purchase, social shopping enhances the customer experience. 

In fact, people value efficiency and convenience the most in their customer experience. And that’s exactly what social commerce offers.

https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
PWC: Future of Consumer Experience

Improve social ROI

When you have a Facebook Shop or an Instagram Shop, people can browse through them and find products they like. This means that they’ll likely spend more time engaging with your brand on social media.

The same goes for product tags and rich pins, as people will spend time looking at the product info. And with an easier checkout option that will boost your conversion rates, you’re bound to see your social ROI soar.

In other words, you’ll be getting much more out of your investment in social commerce. Make the most of robust social media analytics tools to track your ROI and see the impact in real time.

5 social commerce tips to get you started

Now that you know how your business can benefit from social commerce, it’s time to bring it to fruition. To help you get a great start, take a look at these tips and best practices. 

We’ve also provided you with a few social commerce examples of brands that got it right. So take in the inspiration.

1: Start with low-cost offers

When people browse social media, they’re not really looking for things to buy. They’re there to engage with other users and pass the time.

After all, that’s the purpose of social media. So, maybe it’s not the best time or place to bombard them with offers for major purchases and high-cost products. 

For instance, you may not necessarily buy a car directly on Instagram. But you might be interested in buying accessories like dashboard cameras, car organizers, etc. 

ThreadBeast, the clothing subscription service, does exactly this with its Facebook Shop. The company highlights plans that cost less than $150 and occasionally promotes a plan over $200.

Social Commerce to Boost Sales: ThreadBeast

Similarly, ensure social commerce success by luring your customers in with your best, low-cost offers first. You can include the occasional high-priced item.

However, the main focus should be on promoting things that people would want to buy immediately without much second thought. 

2: Use hashtags to drive product discovery

You can’t sell stuff that people can’t see. So product discovery should be an essential aspect of your social marketing strategy.

Hashtags are crucial for driving product discovery, especially on Instagram. When you tag your posts with relevant hashtags, it allows the posts to show up in searches for said hashtags.

That means when people click on a certain hashtag, they could come across your shoppable post and end up converting. This works for Facebook too but it’s even more effective on Instagram.

On Instagram, your post could show up in the Explore page of relevant users when you use the right hashtags. So. improving your Instagram SEO with relevant hashtags will drive product discovery, which will likely end up in conversions.

Check out how Pottery Barn uses hashtags like #interiordesign, #homestyling, and #interiorinspo in their shoppable post. They also mix it up with branded hashtags like #potterybarn and #mypotterybarn.

Social Commerce - Pottery Barn Instagram

If you’re using branded hashtags like Pottery Barn does, don’t forget to monitor and measure your hashtag performance. This will help you measure your brand reach and engagement, which are essential metrics of your social ROI.

Pro tip: To find popular hashtags, use the Keyhole Market Research platform to look for trending topics and conversations. This will give you an idea of what your target audience is interested in right now. 

Then come up with relevant hashtags that people are most likely to use and search based on those trends. You can also use this trend discovery and prediction feature to brainstorm content (and even product) ideas that you know people love.

3: Take advantage of UGC

People trust people more than they trust brands. In fact, 92% of consumers trust other people’s recommendations.

So it’s no wonder that 87% of brands are already taking advantage of user-generated content. 72% even believe that UGC helps them engage their customers better. 

This makes sense since seeing the product on real people or in real homes can set realistic expectations. It puts the item in context and helps people picture how it’ll look in real life. So if you’re going to enjoy the full impact of social commerce, you’ll need to leverage UGC too. 

H&M does a great job of implementing UGC in its shoppable posts. Most of the brand’s Instagram shoppable posts come from style influencers and real customers.

Social Commerce - H&M User Generated Content

4: Get your timing right

Timing is everything, especially on social media. Facebook sees 14.58 million photos uploaded every hour. While Instagram sees 995 photos uploaded every second. So your posts can easily get lost in a sea of posts from other users.

If you want people to notice your posts, you need to reach them at just the right time. For this, you’ll need to test out different post timings to see when you get the most engagement. Then create a content calendar and posting schedule based on these findings. 

Don’t forget to use social media scheduling tools to help you get your posts out at the right time.

5: Build trust using reviews

Remember when we mentioned that people trust people? 

Well, online reviews have influenced the purchase decisions of 93% of consumers. So they could significantly boost your conversions and therefore, your returns on social commerce. 

Encourage your customers to leave reviews and then share those reviews through social media. You could share product reviews through your Stories for one. 

Better yet, find a way to incorporate reviews into your shoppable posts. For instance, you could include an image overlay of the review on top of the product photo.

Social Commerce - Glossier Reviews

Glossier shared reviews of its most popular products through Instagram Stories. This coincided with the brand’s Cyber Week sale as it was intended to inspire purchases during the sale week.

Sell more on social

Social commerce opens up an incredible opportunity to boost your social ROI. As it shortens and simplifies the conversion process, it reduces the risk of losing a sale. In the end, it helps you drive higher conversions in the long run.

Who doesn’t want that?

While you amplify your social selling efforts, don’t forget to research trending topics and conversations using Keyhole. This will help you figure out just how to create posts that resonate with your target audience.

Sign up for a Keyhole demo and jumpstart your social commerce campaign.

Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]

Top 5 Fashion Social Media Campaigns in 2020 - Keyhole

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns, and fashion social media campaigns are always in vogue.

Do you want your social media campaigns make a splash in style?

Take inspiration from the fashion industry, which consistently steps up and shows us how it’s done. This is why we’ve rounded up some of the best fashion social media campaigns in 2020 – to give you a starting point for your own.

Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries.

Ready to dig in?

Jump Links

1. DKNY
2. Prada
3. Louis Vuitton
4. Michael Kors
5. Savage X Fenty

Key Elements to a Successful Fashion Social Media Campaign

1. DKNY State of Mind Campaign: A Fashion Social Media Campaign with All The Works

In September 2020, fashion brand DKNY launched their State of Mind campaign alongside three limited edition hoodies. They announced the fall/winter fashion campaign with a video post on Instagram, teasing that #DKNYSTATEOFMIND was coming.

Best Fashion Social Media Campaigns: DKNY State of Mind

The campaign echoed promotions off-line, where messages with the same lettering were hidden around New York and London. These were also projected into landmarks, such as the Brooklyn bridge.

The Instagram posts that followed contained similar black and white lettering overtop different photos and videos. This familiarized the audience with the style before publishing photos of the hoodies themselves.

DKNY State of Mind Fashion Social Media

The fashion campaign was done in collaboration with influential individuals across various industries with three things in common: Creative, Passionate, and New York-based or native. All the things that the new hoodies aimed to represent.

These influencers appeared in the DKNY Instagram account wearing a custom-made #DKNYSTATEOFMIND hoodie. Each of them had their very own inspirational phrases printed on them. Here are some examples:

“Everything is cosmic dust. Knowing this helps when things don’t go your way.” – Marina Ingvarsson, NY-based stylist and model.

“I am constantly working on my dreams and desires because they are important and worth pursuing fearlessly”. – Edward Granger, NY-based Artist

Why it was effective?

Overall, the campaign goal was to inspire through the power of speech, which could be measured in both brand awareness and sales of their limited edition hoodies.

The collaboration with micro-influencers from a variety of backgrounds allowed the brand to reach relevant audiences. We tip our hat to their influencer strategy implementation. Finding and collaborating with influencers that could perfectly represent the essence of the brand was done flawlessly.

Also, in the same style as the fashion campaign posts, user-generated content began to take off. Many buyers, posted pictures of themselves wearing the hoodie and embodying the brand image.

The results: Beginning from the first post on September 14th, the hashtag #DSNYStateOfMind gathered 100.7 Million impressions with only 400 posts.

Track influencer metrics & measure campaign performance easily

2. Prada at Milan Fashion Week: Fashion Reaches New Audiences through Social Media

You may or may not have heard of Charli D’Amelio. She is one of the most-followed people on TikTok, with 101.8 million followers. In February 2020, Prada did a collaboration with the TikTok star for Milan Fashion Week.

They invited Charli to the fashion event and provided her with plenty of wardrobe options – all Prada, of course. In exchange, Charli was expected to share videos of the event with her millions of followers.

Charli created 6-7 different videos of herself at the event dancing in her Prada outfits to different popular TikTok sound bytes, while tagging Prada.

Fashion Social Media Campaigns 2020 - Prada

This exposed Prada to a larger and younger audience, helping to grow brand awareness and potentially start generating sales through Charli’s Gen Z following.

Why was it effective?

TikTok marketing is a great way to promote your brand and work with popular influencers. Especially, if you want to create awareness among a younger demographic. And Prada did it just right.

Prada allowed Charli to promote the brand in her own authentic way: through her dance videos.

Charli’s platform is famous because of her dance videos, which show not only her talent but her unique personality, and have made the teenager a social media powerhouse.

Each video was viewed between 26.5 to 74 Million times, creating great impressions for the brand among TikTok’s predominantly young users – specifically teenage girls.

Pro Tip: Are you working with influencers for your campaigns? Use Keyhole's Influencer Management, you can get access to your influencer's performance metrics in real-time. That's right: no more screenshots, Dropbox files, or back and forth. Also, you can aggregate your influencer(s) data to your campaign metrics to create a seamless report. 
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3. Louis Vuitton’s Journey Home for The Holidays Campaign: The Power of Celebrity Ambassadors

For the 2020 holiday season, Louis Vuitton has launched a #LVGifts campaign to help present their brand as a luxury gift giving option. 

Alicia Vikander is the face of their campaign, and you can see several photos of her with Louis Vuitton products on their Instagram. But that’s not it.

Also, as part of the holiday campaign, they’ve created a visually-stunning video, and embedded it on a dedicated gift-giving landing page on their website.

Best Fashion Social Media Campaigns 2020 - Louis Vuitton

The theme of the campaign and the video revolves around the small moments of joy around preparing and participating in the holidays. The theme is both relatable and heart-felt.

Of course, Louis Vuitton managed to make make it a branded experience through an upbeat, stunning videography and a luxury feel.

Boosting images of traveling (with LV-branded luggage – of course), opening the door to loved ones, sending holiday letters, etc. The LV Instagram account featured clips from the video, which garnered between 201K and 700K views each.

On their website, LV has shared a selection of photos and videos of the gifts in order to entice holiday shoppers to buy something for a loved one.

Why it was effective?

Louis Vuitton has a history of creating long-term partnerships with celebrities or “muses” – as the fashion house calls them. Previous muses include Jennifer Connelly, Selena Gomez, Emma Stone, and Michelle Williams.

These muses are more than just beautiful, famous women. All of them have outstanding careers and represent women who are at the top of their game. Louis Vuitton started collaborating with Vikander shortly before her 2016 Oscar nomination and her career has only grown since.

The result: #LVgifts created 4.4 Million impressions in less than a month, and inspired 2.7K posts from user-generated content.

Did You Know our users reported saving at least 5 hours every week when they made the switch to Keyhole? Aside from giving you top-notch analytics, actionable insights, and automatic reports, Keyhole is considered the easiest tool to use in the market. So easy, in fact, that our users do not need to re-train their whole team or go through lengthy set-up processes.

Book a demo and see what's possible with Keyhole today

4. Michael Kors’s #WatchHungerStop Campaign: Fashion with A Cause

In October 2020, fashion brand Michael Kors partnered with World Food Programme – a branch of the United Nations which aims to improve food security and nutrition – for a philanthropic campaign.

Every year, Michael Kors launches a campaign for Watch Hunger Stop every year. This year, however, the brand emphasized the importance of the initiative to provide school meals to children as food insecurity has escalated due to the pandemic.

Best  Fashion Social Media Campaigns: Michael Kors

Each post throughout the series garnered thousands of likes, increasing awareness about WFP and its mission. Also, Michael Kors donated 100% of the proceeds of these LOVE t-shirts to the World Food Programme.

To announce this campaign, Michael Kors created colorful graphics for their Instagram account showcasing their new LOVE t-shirts, created specially for this cause.

There is one big game-changer to how MK approached the campaign this time. This year, Micheal Kors featured its own employees – who shared their reasons to volunteer and support this campaign for years on a dedicated landing page.

Why was it effective?

Cause marketing has shown to be increasingly effective, particularly when it comes to brand trust and loyalty. So, partnering with a charity whose values align with your own brand is a great way to both give back and build trust.

Using its employee’s authentic voices, Michael Kors demonstrated how the company as a whole deeply cares about this cause. This candidness evoked ‘warm feelings’ in its audience – which according to studies is the secret sauce to the effectiveness of cause marketing.

The results: 3.7K posts (mostly user-generated) gathering 894.5K impressions.

Pro Tip: If your campaign is gathering a lot of UGC content, you are doing something right. However, make sure that you are monitoring UGC to spot negative posts that could go viral and hurt your brand. With Keyhole Alerts, you can get notified when there is a negative UGC post, if your hashtag is going viral, or if an influencer has mentioned your brand or campaign. Being a step ahead of the good and bad mentions can help you amplify positive publicity or avert a crisis.

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5. Savage X Fenty Show Vol. 2: The baddest, sexiest, most savage experience

The Savage X Fenty Show Vol. 2 streamed on Amazon Prime on October 2nd. In order to create hype around the show, the brand teased its audience with both social media posts and with a trailer for the show.

Best Fashion Social Media Campaigns - Savage X Fenty

The posts leading up to the show described the unique features of the show with a “warning” visual image preceding the cast member that embodied the features. For example, the bold content warning preceded an image of drag queen superstar Gigi Goode.

The trailer showed viewers the impeccable production of the show and boosted the celebrity-packed music performances (Bad Bunny, Rosalia, Lizzo, etc.) and cameos (Bella Hadid, Demi Moore, Willow Smith, etc).

The month preceding the show had acquired over 14,000 posts, showing the hype and anticipation for the show.

On October 2nd, when the show started streaming on Amazon, both the brand, influencers and the audience took to social media to discuss the show. Creating millions of impressions in a single day.

The brand promoted the individual products on social media posts by using clips and images from the show. Also, consumers could buy items from the show on a dedicated landing page.

Why it was effective?

On one hand, the Savage X Fenty campaign is the pinnacle of entertainment – flashy, star-studded, and impeccably choreographed. On the other hand, it succeeded in changing constructs of beauty in a way that relates to a wider audience.

Previously, the lingerie industry policed and created an exclusive construct of beauty, femininity, and sexuality: rail-thin, toned and lighter-skinned models prancing down the runway wearing high heels. Eventually, this became boring as this model failed to adapt to more inclusive perceptions of body image and sexuality.

On the other hand, Savage X Fenty not only embraces all bodies as beautiful and sexy but also celebrates how every body’s unique sexual expressions.

The brand has received praise for its commitment to diversity. The cast represents influential people from all genders, body types, ethnicities, abilities, etc., without resorting to tokenism.

As consumers, the SavageXFenty campaign and show enabled us to see ourselves – our bodies – portrayed in a sexy, flattering light. We can see how a lingerie product looks on a model with the same body type as us, go on the website and buy it directly.

The results: The hype created by the show far exceeded expectations. The hashtag #SavageXFentyShow was trending on social media during and up to a week after the show.

Key Elements to a Successful Fashion Social Media Campaign

If you want to create your own fashion social media campaign – or a stylish campaign, – there are a few key elements that you need to pay attention to in order to ensure your campaign is successful.

We’ve listed out each of these items below so you can learn more about each one and check them off your list before your next big launch or campaign.

1. Photography

The first thing you really need to focus on is photography. Original images are absolutely essential to a fashion brand and any brand that is trying to show its creativity or uniqueness.

Your photos should mix product-focused content as well as selling the lifestyle that people who shop your brand could be living. In visual social media platforms inspiring your audience is essential.

While smaller fashion brands might have a limited budget, investing in great photography should be a priority.

2. Video

Incorporating video content into your fashion branding is also a great idea. Use video to tell stories to your audience, sell followers on your brand mission, further strengthen the lifestyle your brand is selling and more.

They say that if photos are worth a thousand words, video must then be worth 1.8 million words. And with so many ways to create quick, easy and cheap video content, you definitely want to get your words out there.

Take

3. Graphics

Designed graphics are another great way to promote new campaigns, whether you have a designer create illustrations or simply pull your photos into a more unique design.

Other types of graphics can also be useful in your social media campaigns. For instance, consider how you can use infographics to showcase all of the parts of a product or all of the products on a model all in a single, creative graphic.

Remember, take a look at your social media content metrics to determine which type of content works best for your audience. For instance, Keyhole will breakdown your content type by engagement and frequency of use:

Optimization metrics: Keyhole

4. Color

Color psychology is important to understand, especially for fashion brands who rely on being heavily visual. You want to use colors that convey the right messages and speak to your audience.

For example, red conveys power, orange conveys motivation and yellow conveys cheerfulness. Be purposeful in the colors you choose for your campaigns and ensure they represent the messaging you’re going for.

5. Fonts

While most of your marketing will likely focus exclusively on your brand fonts, sometimes it’s a fun challenge to switch up your fonts for specific campaigns.

Similar to colors, fonts also have meanings and can create different connotations. Serif fonts are stable and professional. Sans serif fonts are more modern. Script fonts can be either playful or elegant.

Pay close attention to the fonts you utilize in your campaign’s messaging, web pages and graphics to ensure they’re giving off the right vibe.

6. Influencers

Working with influencers is a great way to get the word out about your fashion brand, products, and campaigns. You’re able to reach even wider audiences with native, organic content. That’s why influencer marketing is here to stay.

Collaborating with an influencer is a great way to showcase what your products look like in someone’s real life, and leverage the connection influencers have with their followers. People love buying things that those they know and follow online recommend.

Be sure to do your research when considering an influencer campaign to find the people best suited for your brand and whose audiences most closely align with your own.

7. Copy

While the fashion industry focuses mostly on the visual aspect of their products, copy is still an inherently important part of any campaign.

The visuals bring your audience in, the copy sells. Make sure you align your messaging with your campaign’s goals and objectives. Be enticing. Make your product sexy.

Writing quality copy will help your campaign generate more awareness, clicks and conversions, so be purposeful in your writing.

8. Your Objective

Every fashion social media campaign you create should have one singular objective. You don’t want to fit too many main messages into one campaign.

Determine what your campaign’s selling point is and hone in on that. Make sure all of your photos, videos, graphics, colors, fonts, messaging, and more sell this one goal or objective.

Your objective could be brand awareness, generating traffic to your website, selling a product, promoting a nonprofit, etc. But whatever you choose, you need to highlight that single objective and that objective alone.

In order to determine if you are meeting you objective, focus in the metrics that match your objective. For instance, if your objective is brand awareness, look to reach and impressions. If your goal is creating a consumer base, look at your follower growth. And if your goal is to engage your consumer base, look into your engagement rate.

Calculate Engagement Rate over time

9. Track Your Results

As you can see from the examples above, using hashtags to track the impact of your social media campaign is crucial. Otherwise, how do you know if your efforts were effective or not?

To make tracking and reporting easy, take advantage of the many hashtag analytics tools out there. For this post, we used Keyhole’s hashtag tracking and analytics.

If you want are looking for fashion-related hashtags in particular, we have just the thing.

Build Your Own Successful Fashion Social Media Campaign

Ready to create your own successful campaign? Gather your assets, write your copy and get ready to launch.

Take advantage of social media tracking and analytics tools to measure the performance of your campaign.


Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year. 

Start your free trial today and work smarter, not harder

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