Social Commerce: 5 Secrets to Boost Sales with Social Media

Social Commerce: 5 Secrets to Boost Sales

You’ve probably heard about social commerce, and perhaps wondered if it’s a fad or if it’s something to start implementing. Well, we’re here to break it down for you and set you up for success, so read on.

Did you know? A long and confusing checkout process is one of the top 5 reasons why people abandon their carts. And who could blame them? 

When you’ve decided to buy something, you probably want to finish the purchase process as quickly and as easily as possible. Social commerce makes that happen by allowing shoppers to finish buying things directly through social media.

In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. You’ll also learn a few tips that can help you get started with social commerce for your business. 

And of course, we’ll provide some real-life examples for inspiration.

Jump Links

What is social commerce?
Facebook shopping
Instagram shopping
Pinterest shopping

Why you need social commerce?

5 social commerce tips to get you started
Start with low-cost offers
Use hashtags to drive product discovery
Take advantage of UGC
Get your timing right
Build trust with reviews

Sell more on social

What is social commerce?

Simply put, social commerce involves selling things directly on social media. Unlike social media marketing, you’re not redirecting people to your website or product pages. Instead, you’re giving them the option to checkout right on the social media platform they’re using.

With social commerce, shoppers go through the entire purchase funnel on a single social media platform. 

For instance, they may discover a tagged product through your ad, feed post, or Stories. Then, they can learn more about it on the same platform by clicking on the product tag. If they decide to buy it, they can simply tap on the “checkout” or “buy now” button to finish the purchase.

This streamlines the buying process, as it just takes a few clicks to complete a purchase. You can currently get this type of social shopping capability on Facebook, Instagram, and Pinterest. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017.

Let’s discuss how each of these work?

Facebook Shopping

With 1.62 billion people using Facebook daily, the platform opens up an excellent opportunity to reach a massive audience base. 

Social Commerce - Facebook

The platform now has a feature to set up a full-blown Facebook Shop to showcase your featured products. This way, people can browse through the products in your Shop and buy them on the same platform.

Instagram shopping

70% of shopping enthusiasts go to Instagram to discover new products, making the platform a great option to drive social commerce. 

Social Commerce - Instagram

Instagram gives you the option to create shoppable posts, where you tag products in your photos and videos. People can click on these product tags to learn more about the product and/or buy it right on Instagram.

You can even create Shoppable Stories, but you can only tag one product per Stories post. When people swipe up it will take them to the product page.

Social Commerce: Instagram Stories

Like with Facebook, you even have the option to set up a full-blown Instagram Shop to further promote Instagram selling. People can browse through this Shop to discover products to buy and complete their purchase without ever leaving Instagram.

Pinterest shopping

83% of Pinners have bought something based on Pins that they saw. Pinterest is the go-to destination for creative inspiration, so it’s no surprise that it also inspires buying decisions.

Taking advantage of this, Pinterest allows brands to create rich pins where people can learn more about a product. You can even create shoppable pins so people can buy the product without leaving Pinterest.

Social Commerce: Pinterest

Earlier this year, Pinterest introduced a “Shop” tab that users can access from their boards. This tab showcases products featured in the user’s boards so they can easily find something to buy.

Why you need social commerce

Now you may want to know why social commerce is so important and why you need it for your business.

If you’re wondering, isn’t it enough to market your social media and send people to your website? Here’s a quick look at some of the top reasons why social commerce is so important:

Reduce friction and drive conversions

People are already using social media to discover and research things to buy. 43% of global social media users research products online using social networks. And for 13%, a “buy” button would make them more likely to buy something.

https://www.smartinsights.com/wp-content/uploads/2020/04/How-social-media-informs-purchase-decisions.png
Smart Insights: Global social media research summary August 2020

Also, according to a Facebook-backed study, Instagram fuels product discovery for 83% of users and helps purchase decisions for 80%. After seeing a product or service on Instagram, 65% visited the brand’s website or app. And 46% made a purchase online or offline. 

What does that mean? People are making their buying decision on your social platform. So, giving them the option to buy directly on the platform will turn them into customers.

The goal of social commerce applications is to reduce friction and minimize the steps to complete a purchase. People can easily go from discovering your products/services on social media to buying it. 

So there’s a lower risk of abandoned carts and losing a sale since the process is shorter. And you have a good chance of driving more conversions with the help of social commerce. 

Enhance the customer experience

Customers using social commerce benefit from a quick and easy checkout process. With fewer steps needed to visit a brand store and complete a purchase, social shopping enhances the customer experience. 

In fact, people value efficiency and convenience the most in their customer experience. And that’s exactly what social commerce offers.

https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
PWC: Future of Consumer Experience

Improve social ROI

When you have a Facebook Shop or an Instagram Shop, people can browse through them and find products they like. This means that they’ll likely spend more time engaging with your brand on social media.

The same goes for product tags and rich pins, as people will spend time looking at the product info. And with an easier checkout option that will boost your conversion rates, you’re bound to see your social ROI soar.

In other words, you’ll be getting much more out of your investment in social commerce. Make the most of robust social media analytics tools to track your ROI and see the impact in real time.

5 social commerce tips to get you started

Now that you know how your business can benefit from social commerce, it’s time to bring it to fruition. To help you get a great start, take a look at these tips and best practices. 

We’ve also provided you with a few social commerce examples of brands that got it right. So take in the inspiration.

1: Start with low-cost offers

When people browse social media, they’re not really looking for things to buy. They’re there to engage with other users and pass the time.

After all, that’s the purpose of social media. So, maybe it’s not the best time or place to bombard them with offers for major purchases and high-cost products. 

For instance, you may not necessarily buy a car directly on Instagram. But you might be interested in buying accessories like dashboard cameras, car organizers, etc. 

ThreadBeast, the clothing subscription service, does exactly this with its Facebook Shop. The company highlights plans that cost less than $150 and occasionally promotes a plan over $200.

Social Commerce to Boost Sales: ThreadBeast

Similarly, ensure social commerce success by luring your customers in with your best, low-cost offers first. You can include the occasional high-priced item.

However, the main focus should be on promoting things that people would want to buy immediately without much second thought. 

2: Use hashtags to drive product discovery

You can’t sell stuff that people can’t see. So product discovery should be an essential aspect of your social marketing strategy.

Hashtags are crucial for driving product discovery, especially on Instagram. When you tag your posts with relevant hashtags, it allows the posts to show up in searches for said hashtags.

That means when people click on a certain hashtag, they could come across your shoppable post and end up converting. This works for Facebook too but it’s even more effective on Instagram.

On Instagram, your post could show up in the Explore page of relevant users when you use the right hashtags. So. improving your Instagram SEO with relevant hashtags will drive product discovery, which will likely end up in conversions.

Check out how Pottery Barn uses hashtags like #interiordesign, #homestyling, and #interiorinspo in their shoppable post. They also mix it up with branded hashtags like #potterybarn and #mypotterybarn.

Social Commerce - Pottery Barn Instagram

If you’re using branded hashtags like Pottery Barn does, don’t forget to monitor and measure your hashtag performance. This will help you measure your brand reach and engagement, which are essential metrics of your social ROI.

Pro tip: To find popular hashtags, use the Keyhole Market Research platform to look for trending topics and conversations. This will give you an idea of what your target audience is interested in right now. 

Then come up with relevant hashtags that people are most likely to use and search based on those trends. You can also use this trend discovery and prediction feature to brainstorm content (and even product) ideas that you know people love.

3: Take advantage of UGC

People trust people more than they trust brands. In fact, 92% of consumers trust other people’s recommendations.

So it’s no wonder that 87% of brands are already taking advantage of user-generated content. 72% even believe that UGC helps them engage their customers better. 

This makes sense since seeing the product on real people or in real homes can set realistic expectations. It puts the item in context and helps people picture how it’ll look in real life. So if you’re going to enjoy the full impact of social commerce, you’ll need to leverage UGC too. 

H&M does a great job of implementing UGC in its shoppable posts. Most of the brand’s Instagram shoppable posts come from style influencers and real customers.

Social Commerce - H&M User Generated Content

4: Get your timing right

Timing is everything, especially on social media. Facebook sees 14.58 million photos uploaded every hour. While Instagram sees 995 photos uploaded every second. So your posts can easily get lost in a sea of posts from other users.

If you want people to notice your posts, you need to reach them at just the right time. For this, you’ll need to test out different post timings to see when you get the most engagement. Then create a content calendar and posting schedule based on these findings. 

Don’t forget to use social media scheduling tools to help you get your posts out at the right time.

5: Build trust using reviews

Remember when we mentioned that people trust people? 

Well, online reviews have influenced the purchase decisions of 93% of consumers. So they could significantly boost your conversions and therefore, your returns on social commerce. 

Encourage your customers to leave reviews and then share those reviews through social media. You could share product reviews through your Stories for one. 

Better yet, find a way to incorporate reviews into your shoppable posts. For instance, you could include an image overlay of the review on top of the product photo.

Social Commerce - Glossier Reviews

Glossier shared reviews of its most popular products through Instagram Stories. This coincided with the brand’s Cyber Week sale as it was intended to inspire purchases during the sale week.

Sell more on social

Social commerce opens up an incredible opportunity to boost your social ROI. As it shortens and simplifies the conversion process, it reduces the risk of losing a sale. In the end, it helps you drive higher conversions in the long run.

Who doesn’t want that?

While you amplify your social selling efforts, don’t forget to research trending topics and conversations using Keyhole. This will help you figure out just how to create posts that resonate with your target audience.

Sign up for a Keyhole demo and jumpstart your social commerce campaign.

The Top 16 Facebook Analytics Tools for Marketers

Top 16 Facebook analytics Tools

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools

If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind:

However, it is nearly impossible to take full advantage of the marketing opportunities that facebook offers without being able to obtain and analyze the right metrics on the platform.

And for this you need a Facebook analytics tool. But which one?

A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products.

It’s difficult to avoid this decision – essentially every brand and business has target markets active on social media’s most popular network. Thankfully, diverse costs and capabilities can make it easier to choose.

So, what are the best Facebook analytics tools for 2021?

Looking at prices and differentiating features, learn about the top 20 Facebook analytics tools:

Jump Links to the 16 Facebook Analytics Tools:

1. Keyhole
2. Brand24
3. Brandwatch
4. Buffer
5. Mention
6. Cyfe
7. Facebook Insights
8. Oktopost
9. Quintly
10. Rival IQ
11. SharedCount
12. Social Bakers
13. Sotrender
14. Sprout Social
15. Sumall
16. Unmetric

1. Keyhole

Keyhole - Facebook Analytics Tools

Use Keyhole to get data and optimization strategies for any public Facebook page, whether it belongs to you or a competitor. Inputting the page’s name will reveal metrics surrounding fan growth, engagement by post type and best times to post based on engagement. A unique feature, the tool also calculates the ideal length of your updates by character count.

keyhole - optimal post time - audemars piguet
keyhole - optimal number of hashtags - audemars piguet

To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets.

Give Facebook account tracking with Keyhole a shot here

Price: Starts at $49 USD per month

2. Brand24

brand24

Try Brand24 to track metrics surrounding conversations across Facebook.

It gives a stream of your company’s mentions, but the tool’s analytical value lies in the measurement of these mentions. For example, it quantifies sentiment and the influence of individual users. It also has a discussion volume chart, illustrating spikes and drops in mentions.

This helps you visualize the popularity of events and social campaigns.

Price: $49 – $399 USD per month

3. Brandwatch

Social Media Tools - Social Listening Tools - Brandwatch

Use Brandwatch to analyze a page’s fan base.

Able to track data pertaining to any public page, the tool offers audience analytics such as gender, location, profession and interests. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics.

You can use this information to inform your Facebook content strategy, possibly giving you more ideas to post about.

Price: Plans begin at $1,000 USD per month – according to PC Mag

4. Buffer

buffer

Try out Buffer if you need a scheduling tool with complementary analytics.

Buffer informs your Facebook strategy by offering basic post metrics, such as engagement. Based on this data, it identifies your top post each day. To replicate its success, you can model future updates on its content type and posting time.

Price: It’s most basic plan starts at $15 USD per month and the price increases based on needs.

5. Mention

mention

Sign up for Mention to access its library of historical data, which updates every minute.

In a variety of charts and graphs, it illustrates page analytics such as sentiment, engagement and demographic information – ranging from age to ethnicity. Like some other tools on this list, you can access data for any public page.

Price: $29 – $450+ USD per month

6. Cyfe

Cyfe Facebook Analytics Tools

Consider Cyfe if you want a customizable analytics dashboard.

Along with finance and general web metrics, you can add and remove more than 50 Facebook widgets from your dashboard. These widgets track page metrics, post stats and demographic data. For example, you can see how your fan base has grown and engaged with you, as well as information such as their interests.

Price: Free – $89+ USD per month for a premier suite

7. Facebook Insights

Facebook Insights - Top 20 Facebook Analytics Tools

Stick with Facebook Insights if you’re uncomfortable using or paying for a third-party tool.

Available for each page you manage, it has basic – yet essential – metrics such as page likes and actions. Differentiating between paid and organic, you can get standard post data like reach, impressions and engagement. It also offers fan demographic information, including gender, location and language.

Due to its range of metrics, some tools on this list integrate with Facebook Insights instead of offering unique data points.

Price: Free

8. Oktopost

oktopost

Quantify the financial impact of your social media strategies using Oktopost.

The tool tracks conversions while identifying channels and messages that drive financial actions on your website. For example, it allows you to confidently say “this new customer came from our latest Facebook post.”

Oktopost also uses engagement data to pinpoint the best posting times, allowing you to publish through its dashboard.

Price: Contact Oktopost for custom pricing

9. quintly

quintly

Try out quintly to measure your pages against competitors.

You can access Facebook Insights through the tool, which will allow you to start comparing and contrasting pages. It visualizes stats — such as engagement — from these accounts in single graphs. These sorts of features make quintly a go-to tool for competitive goal setting.

Price: Starts at €300 Euro per month

10. Rival IQ

rival IQ

Use Rival IQ – another competitive benchmarking tool for Facebook – to track opposing brands and measure your performance against theirs.

Prioritizing growth, the tool records how audiences change on weekly, monthly, quarterly and annual bases. By giving you access to historical data, you can correlate audience size fluctuations to major events and business cycles. This pinpoints when rival are expanding their fan bases.

Price: $199 – $499 USD per month

11. SharedCount

SharedCount Facebook Analytics Tool

Take SharedCount’s name literally.

Answering more than a billion requests per month, the website tracks the social like, share and comment counts of content pieces. To see these stats, simply paste a URL into the search bar.

Price: $40 – $640 USD per month

12. Socialbakers

socialbakers

Try Socialbakers if you need a comprehensive dataset above all else.

The features include custom benchmarking and competitive analysis, allowing you to create groups to track your Facebook performance against. The tool also differentiates between paid and non-paid content when measuring post performance.

For companies with a worldwide presence, Socialbakers can segment data by individual brand and country.

Price: from $200 USD per month

13. Sotrender

Sotrender Facebook Analytics Tools

Collect metrics from any public page in a single dashboard with Sotrender, allowing you to measure your performance and research competitors.

On top of audience demographic information, the tool offers data such as post reach and impressions. You can see how these metrics vary between update types, including ones that have photos, videos and just text. Using the numbers it tracks, Sotrender makes suggestions about when to post and which kinds of media to use.

Price: $70 – $390 USD per month

14. Sprout Social

Social Media Tools - Social Listening Tools - Sprout Social

Choose Sprout Social to monitor the numbers behind different Facebook pages in one dashboard.

It also offers an inbox that brings messages from all pages into a filterable stream, you can access data visualizations for post metrics such as impressions and engagements. The platform also tracks page data, including fan growth. You can export these analytics to PDFs and CSVs.

Price: $99 – $249 USD per month; agency plans vary.

15. Zoho Social

Zoho Social Facebook analytics Tools

Although it’s primarily a scheduling tool, if you are looking for simplified analytics on a budget, Zoho Social is the tool for you.

This tool can give you an idea of your audience, where they’re from and what kinds of content they like. It also allows you to track conversations that are relevant to your brand.

The platform also allows you to customize and schedule reports.

Price: $10 – $25USD for individuals and upwards of $200 USD for agencies

16. Unmetric

unmetric

Use Unmetric to guide your growth strategy through its reporting and historical analysis features.

Containing Facebook Insights data, it emails you Excel and PowerPoint reports based on the frequency you set. The metrics can be up to four years old, helping you find out how well past strategies worked for you and your competitors.

Unmetric also separates paid from organic numbers when analyzing posts for standard metrics such as engagement.

Price: Custom pricing starting at $1,000 USD per month.

The Final Verdict About these Facebook Analytics Tools

Some platforms should appeal to you, but the choice ultimately depends on:

  • Getting features that help grow your Facebook footprint
  • Measuring the metrics you value
  • Staying within your budget
  • Receiving a positive user experience

Use this list of 16 Facebook analytics tools as your guide to, at the very least, simplify the research and decision processes.


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Facebook, Twitter, Instagram and YouTube. Get started for free.

The Top 25 Social Media Analytics Tools [Updated for 2021]

Top 25 Social Media Analytics Tools

Updated – November 2020

Did you miss our previous article on the best Sentiment Analysis Tools? No worries, you can read it here: https://keyhole.co/blog/best-sentiment-analysis-tools/

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand.

In fact, customers are significantly more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience.

But social media is a data beast!

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand.

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Helping you put your brand in front of the right audience at a the right time.

In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand.

Now, it’s important to choose a tool that fits your unique needs. To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021.

Looking for a specific tool? Jump ahead:
1. Keyhole
2. AgoraPulse
3. Oktopost
4. Brandwatch
5. BrandMentions
6. Meltwater
7. Reputology
8. TapInfluence
9. Hootsuite
10. NetBase
11. quintly
12. Rival IQ
13. Social Studio
14. Sprout Social
15. Socialbakers
16. Brand24
17. Mention
18. Followerwonk
19. Iconosquare
20. Audiense
21. Tailwind
22. TweetReach
23. Falcon.io
24. Minter.io
25. Viralwoot

Read moreThe Top 25 Social Media Analytics Tools [Updated for 2021]

The Best Social Media Scheduling Tools for Businesses

Updated on March 2021

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more.

But with so many options, how do you determine the best tools for your needs and your brand?

To help you find the perfect social media scheduling tool for your brand, we’ve put together a list of the 11 best tools we recommend using for scheduling out and automatically posting your social media content.

Jump Links:

Why Do You Need a Social Media Scheduling Tool?

The 11 Best Social Media Scheduling Tools
1.  Keyhole
2. Sprout Social
3. Buffer
4. Agorapulse
5. HeyOrca
6. MeetEdgar
7. Oktopost
8. Later
9. CoSchedule
10. Planable
11. Sked Social
12. Hootsuite

The 11 Best Social Media Scheduling Tools

Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 11 best social media schedulers for social teams and managers.

Each of these tools offers a different set of features at different price points so that you can pinpoint the right option for you.

1. Keyhole

We are proud to announce Keyhole’s newest feature, social media publishing, and scheduling for Instagram, Facebook and Twitter. This new feature complements Keyhole’s real-time social media analytics perfectly.

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy.

All in one platform.

This will save you and your team hours of manual work every week. Also, having a single multi-solution tool will help you reduce costs. So, you’re one step away from working smarter, faster, and more cost-efficiently.

In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. Also, allow your team to access and edit your posts from within the platform.

Keyhole’s profile analytics will tell you the best dates, times, and content to post to maximize your engagement. And now, you can schedule your posts from your desktop or through the mobile app at the most convenient time for you, and feel relieved that they will be published at the best time.

With plans starting at $49/month, Keyhole customers are able to publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts.

Start with a free trial to test run Keyhole’s software before diving in with a full account for your brand and your social media team.

Pricing: Keyhole’s plans start at $49/mo after a free trial. View more pricing options here.

Why Do You Need a Social Media Scheduling Tool?

Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media?

Let me answer that for you – no, you don’t! There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one.

That’s why you need a social media scheduling tool to help you create and schedule content in batches, so that you can also focus on monitoring, analytics, customer service and more.

Not only that, but social media schedulers are helpful tools for planning out your social media content and ensuring your content calendar is filled with content that helps your bottom line. Create patterns and themes and keep everything in check, all with your scheduling tool.

Improve efficiency in your day-to-day tasks by taking advantage of a social media scheduler and improving your social media management processes.

2. Sprout Social

11 Best Social Media Scheduling Tools - Keyhole - Sprout Social

Sprout Social is a well known social media management tool, and that includes their social media scheduler.

While their price point is on the higher end, their plethora of features does help even it out.

11 Best Social Media Scheduling Tools - Keyhole - Sprout Social Pricing

Sprout Social offers a social media scheduling calendar that also includes a tool that helps users to find optimal posting times for platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.

Users also gain access to social listening and monitoring tools, social media team collaboration, community management and more.

Sprout offers a free trial for new users so they can take the software for a test run and see if its processes and interface are the right choice for their brand.

Pricing: Sprout Social’s plans start at $99 per user per month.

3. Buffer

11 Best Social Media Scheduling Tools - Keyhole - Buffer

Buffer is another social media management tool that has been around for years, starting as a small publishing tool with daily curated content suggestions, but adding on more and more facets to their brand until they became a full-scale social media software.

Users are able to use Buffer for scheduling and analyzing content, planning out Instagram stories, creating a shoppable feed, adding tags to your posts and more.

Buffer offers two different options at different monthly plans – Buffer Publish and Buffer Analyze – or the ability to sign up for both for $85/month.

11 Best Social Media Scheduling Tools - Keyhole - Buffer Pricing

Based on your needs, you can take a look at their pricing options and even get a 14-day free trial to check out their pro options.

For smaller brands or public figures, Buffer also offers a completely free plan with 3 social accounts and 10 scheduled posts per account.

Pricing: Buffer’s plans start at $15 per month.

4. Agorapulse

11 Best Social Media Scheduling Tools - Keyhole - AgoraPulse

Another useful social media scheduler is Agorapulse, offering features that allow users to schedule content, pull social media reports, interact with followers and more.

Agorapulse is also really helpful for teams, allowing users to create content, send it through the pipeline and give team leads the chance to approve or reject content before it’s published on a brand page.

Starting at $79/mo after a free trial, Agorapulse also gives your brand the power to monitor various hashtags and conversations directly through your social management platform.

11 Best Social Media Scheduling Tools - Keyhole - AgoraPulse Pricing

Browse their plan options to see if you can find one that fits your budget and your social media scheduling needs.

Pricing: Agorapulse’s plans start at $79 per month.

5. HeyOrca

11 Best Social Media Scheduling Tools - Keyhole - HeyOrca

HeyOrca is a great tool for managing, planning and scheduling your social media content all in one place. You get access to an easy-to-use social media calendar that also shows you mockup previews of your social content before it goes live.

This tool is more heavily focused on your social media content calendar, showcasing where you’ve scheduled content, what types of content and for what days.

In fact, their pricing model also follows this same focus, requiring that users pay per social media calendar with unlimited accounts, users, and post previews.

11 Best Social Media Scheduling Tools - Keyhole - HeyOrca Pricing

This is a great way to get a feel for your posting patterns and ensure you’re sharing the best content at the most ideal times.

Pricing: HeyOrca’s plans start at $99 per month.

6. MeetEdgar

11 Best Social Media Scheduling Tools - Keyhole - MeetEdgar

MeetEdgar brands itself as a social media automation and scheduling tool that helps businesses spend less time doing mundane social media tasks by automating them.

This includes tasks like writing captions based on quotes in your articles, regularly reposting old scheduled posts, and automatically importing newly published content that needs to be shared on social media.

While users will help MeetEdgar get set up on all of these tasks, it can certainly help a one-man show do more for a brand by automating several content creation jobs.

Because MeetEdgar’s features are ideal for freelancers and solopreneurs, their pricing matches their target customer with plans starting at only $19/month.

11 Best Social Media Scheduling Tools - Keyhole - MeetEdgar Pricing

If you want to be very involved in your social media content, this may not be the best tool for you, but if you’re looking for something that can really make social media content creation easy and automatic, MeetEdgar can be a great option.

Pricing: MeetEdgar’s plans start at $19 per month for Edgar Lite and go up to $49 per month for the full service.

7. Oktopost

11 Best Social Media Scheduling Tools - Keyhole - OktoPost

Oktopost is a social media scheduling tool that focuses on the B2B industry, helping big businesses manage their online presence in a way that really engages their audience.

Not only does Oktopost integrate with tons of great B2B CRMs and other tools, it offers features like social media publishing, listening, analytics and even social governance for managing global teams.

Oktopost’s social media publishing calendar gives you a great overview of all of the social content you have scheduled over the month so you can easily rearrange, edit, remove, or manually publish your content.

Their website offers tons of information about their various features, but in order to learn more about their plans and pricing, you’ll have to book a demo.

However, with a tool aimed specifically at B2B customers, it can be worth it for those businesses to find a social media management platform that’s so industry specific.

Pricing: Oktopost requires potential users to book a demo to learn more about pricing options.

8. Later

11 Best Social Media Scheduling Tools - Keyhole - Later

Later focuses primarily on Instagram publishing over other platforms. Although the tool does allow users to connect Facebook, Twitter, and Pinterest accounts as well.

Some of Later’s Instagram features include previewing your grid, placing a link in your bio, finding and sharing user-generated content, and working with Instagram influencers.

Being a very visual platform, Later’s Pinterest scheduling and planning is a great add-on to this tool.

If your brand focuses heavily on imagery and uses Instagram the most, Later might be the perfect social media scheduler for you. Especially since Later offers incredibly affordable plan prices.

11 Best Social Media Scheduling Tools - Keyhole - Later Pricing

Choose a free forever plan for basic account management or check out one of their higher tier plans for more features and users.

Pricing: Later offers a free forever plan, but premium plans start at $12.50 per month, paid annually.

9. CoSchedule

11 Best Social Media Scheduling Tools - Keyhole - CoSchedule

CoSchedule is more than just a social media scheduling tool – it’s also a great tool for scheduling out your blog’s editorial calendar, integrating with WordPress and automatically publishing both social media and blog content.

This is great for brands and social media teams who are looking to reduce the number of tools they’re using and manage both social and content marketing all from one place.

Plans start at $14/month per user for the blog calendar and increase from there, based on the features you need for your brand.

11 Best Social Media Scheduling Tools - Keyhole - CoSchedule Pricing

Create blog content and social media content at the same time, making your job as social media manager much more seamless.

Pricing: CoSchedule’s plans start at $14 per user per month.

10. Planable

11 Best Social Media Scheduling Tools - Keyhole - Planable

Planable is another great social media scheduling tool that lets you get a sneak peek at exactly what your social post will look like once it’s been published.

Not only that, but also your team can easily make comments on the posts asking for various edits to copy, visuals, and more. Allowing your team to collaborate before approving them to be scheduled and automatically posted.

Plan your content from beginning to end with Planable’s social media management tool and create tags based on the content category or campaign of the content you’re sharing.

Planable gives you a chance to try the platform free for your first 50 posts, then brands are able to choose from a selection of affordable subscriptions when signing up for the service.

11 Best Social Media Scheduling Tools - Keyhole - Planable Pricing

Easily collaborate with your social media team on content creation by taking advantage of Planable’s social media scheduling platform.

Pricing: Planable offers a free plan for users, but premium plans start at $33 per month.

11. Sked Social

Our tenth best social media scheduler is Sked Social, another tool that focuses heavily on helping brands with their Instagram content. 

Like Later, though, their platform still does work across a variety of platforms, so users can schedule to Instagram, Facebook, and Twitter all from the same tool.

Sked Social’s Instagram management features include scheduling and auto-posting Instagram stories, analytics, adding a link in user bios, and a visual Instagram planner. This makes it easy for social media managers to get a glimpse at what their Instagram feed will look like pre-publication.

Interested users are able to take advantage of a 7-day free trial to see what the software is all about, with the lowest plan starting at $25/month.

11 Best Social Media Scheduling Tools - Keyhole - Sked Social Pricing

With a focus on media brands, eCommerce shops, retail brands, and freelancers, Sked Social could be a great option if your business fits in one of those industries.

Pricing: Sked Social offers a 7-day free trial, then plans start at $25 per month.

12. Hootsuite

11 Best Social Media Scheduling Tools - Keyhole - Hootsuite

Hootsuite, the last social media scheduler on our list, has also been in the social media marketing landscape for years, evolving and adapting to fit the needs of social media teams across the board.

Users can view monthly calendars to help schedule out content and ensure they’re sharing posts on the most optimal days and times. Hootsuite also gives managers access to direct messages from social media in their dashboard to manage customer communication all in one place.

With more collaborative tools, social media teams can take advantage of the opportunity to work together on social content, even when working from home, all around the world. Team leads can assign various tasks to team members and approve content before it’s live.

Hootsuite users can also create streams in their dashboards to get a quick view at recent notifications, user feeds, and more for easy community management.

Plans start at $39/month for a professional plan with 10 social accounts for a single user, after a 30-day trial that lets potential customers get an idea of what to expect from the platform and if it’s the right tool for them.

11 Best Social Media Scheduling Tools - Keyhole - Hootsuite Pricing

Plan prices increase quickly based on your business needs, but the collaboration and features that come with it could be well worth it depending on how your team runs social media.

Pricing: Hootsuite’s plans start at $39 per month after a 30-day free trial.

Start Scheduling and Measuring Your Social Content

It’s not enough to just create and send social media content out into the world. You want to make sure the content you’re creating is helping your business’s bottom line.

By using analyzing and reporting tools, you can be sure you’re creating the best content for your brand and for your audience, all while generating the best ROI possible.


Related Articles:

16 Content Creation Tools to Make Life as a Marketer Easier

The Free Social Media Reporting Template for Marketers


Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year.

Start your free trial today and work smarter, not harder.

The Free Social Media Reporting Template for Marketers

The Free Social Media Reporting Template for Marketers

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole.

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns.

Figuring out what’s working and what’s not is challenging enough on its own. Having to communicate and prove that value to other people is an even bigger challenge.

We’ve made your life easier by creating a free social media reporting template.

This free-to-download resource makes it simple to:

  • Summarize your social strategy

  • Highlight your wins

  • Communicate key metrics

  • Focus on next steps

But before you start building out your report, we’ll share some tips on how to make social media reports that really get your point across.

Jump Links:

Before You Start: 8 Social Media Reporting Tips

What’s in Our Social Media Reporting Template?

Get Started On Your Social Media Report

Before You Start: 8 Social Media Reporting Tips

What data you choose to put in your report is obviously important (and we’ll get to that), but how you present your social media data is going to make or break your social media reporting strategy.

Here’s the thing: people are emotional creatures.

We see what we want to see and hear what we want to hear—especially when it comes to data. So the more you can effectively and accurately frame the data you’re presenting, the more everyone will get out of your report (yourself included).

Ultimately, the goal of a social media report is to assess your successes and failures, communicate the results effectively to key stakeholders, and then make smart, data-driven choices for what comes next.

Here are eight tips for creating a showstopper report.

1. Define Clear Goals & KPIs

Goals matter because they hold you accountable, guide your decision making, and keep your social strategy focused on outcomes.

Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives.

For example, if your high-level marketing goal is to grow brand awareness, your social goal may be to increase impressions by 20% over last quarter. Or if your goal is to build an audience, you may set a goal of earning 1,000 new followers this month.

The key here is to determine which social media metrics will help you measure your success. For example, common social KPIs include:

  • Brand awareness: Impressions, views, and clicks

  • Engagement: Likes, shares, comments, and engagement rate

  • Building an audience: Fan or follower count

  • Website traffic: Clicks and page views

  • Leads and sales: Form submissions, revenue generated

When creating your report, stay relentlessly focused on these goals and KPIs. If a piece of data doesn’t explain how you got closer (or further) from your company or campaign goals, consider removing it.

Not only will this impress your key stakeholders that you’re aligned with the business’s goals, it will also help you stay focused on the desired outcome, allowing you to make smarter decisions.

2. Determine Your Audience

Speaking of stakeholders, you also have to figure out who this report is for.

Is this a report you’re putting together for your data-savvy marketing team? Will it be presented to a manager who may be less familiar with social media analytics? Or are you just creating this report for yourself?

Determining your reporting audience will help you determine what elements to focus on and the level of detail to include.

For example, if you’re presenting to a marketing team, you may want to focus more on tactics and new things you learned.

But if you’re presenting to a business higher-up, you may want to skip the fine details and stay focused on how you’ve supported the company’s business goals.

3. Determine Your Reporting Frequency

What time frame are you going to use for your reports? 

You can choose to report on your social media metrics weekly, monthly, quarterly, or a combination of any of the above.

Your reporting frequency will affect how much time you spend on the report and the level of detail you include.

Short-term, weekly reports tend to focus more on quickly getting across the key metrics and top-performing content. But because they’re over a smaller time frame, it’s harder to make meaningful takeaways.

Long-term, quarterly reports offer a larger sample size for true data analysis and meaningful takeaways, but take longer to put together and typically require a full presentation.

Overall, it’s good to have a balance of short-term and long-term reporting. For example, a quick weekly report for the marketing team and a quarterly report for leadership.

4. Add Context to Your Data

You should provide as much context as possible when presenting your social media data. Most data points are fairly meaningless on their own unless there’s an explanation or comparison.

For example, instead of presenting raw impression numbers of your Facebook posts, it’s much more meaningful to compare those numbers to your previous week, previous year, your competitors, or your benchmark data.

Or if there’s a sudden spike in followers on a certain day, add an explanation of why that happened. This will be especially helpful in your quarterly reports where your audience may have not looked at any social metrics for three months.

5. Say What You Did and What You’ll Do Next

Too many social media reports leave out what you actually did. Focusing only on the results takes away from what earned you those results.

In your report, summarize your strategy, what content you posted, and what may have changed since your last report. 

Use plenty of examples where you can, and include what you plan on doing next based on what you’ve learned from this report.

6. Keep it Visual

Your audience’s eyes may start to glaze over if you just present slide after slide of data tables. 

Try to make your report as visually appealing as possible. Here are some easy ways to make your report stand out:

  • Use screenshots of graphs, top-performing content, and stand-out comments

  • Stay on-brand with your company’s colours and fonts

  • Don’t visually overload a page or slide with tons of text or stats

  • Use lots of whitespace

It’s recommended that you create your report in slideshow or PDF format rather than in a spreadsheet—our template makes that easy!

For an easy way to instantly create beautiful charts and graphs of your data, try a free trial of Keyhole.

Keyhole - Social Media Reporting Template - Company Branding

7. Stay Objective and Analytical

If you’re new to presenting data, it’s tempting to manipulate the data to prove a point, or to try to see things in the data that aren’t there. But it’s crucial to be as objective as possible when analyzing your social media metrics. 

For example, if your impression count was 1% higher than normal, you don’t have to “sell” it as a rising trend.

Avoid drawing conclusions or making dramatic changes in your strategy due to small sample sizes. Week-over-week data fluctuations are totally normal.

Remember: your goal is to learn from the data, not to make the data work for you.

8. Present Before You Email (If Possible!)

Lastly, your social media report is going to have a far greater effect if you present the data before you email it.

When you present the data—either in person or over a video call—you control the messaging and the pacing. You can also more easily field questions and key into what generates interest from the stakeholders.

When you email the data, it greatly increases the odds of the person on the other end just skimming through the data or just skip out on reading it altogether.

If you view data reporting as a nuisance, that may sound like a blessing, but we highly recommend using your social media reporting to prove your value to your client or your boss.

Therefore, it’s best to present the data and then send an email copy after the fact.

Now that we know how to create a compelling social media report, it’s time to build one!

Download our social media reporting template now.

What’s in Our Social Media Reporting Template?

Before we break down everything that’s in our free social media reporting template, a quick disclaimer:

There is no one-size-fits-all social media report that works for every marketer. As we mentioned above, reports will vary based on your goals, audience, and reporting timeframe. You should liberally edit and add to our report as needed.

That said, we’ve built our reporting template to be as flexible as possible to any social media manager’s needs. Here’s what’s included:

1. Start With a Strong Introduction

After a top-notch title page, start your report with a clear introduction.

In your introduction, include:

  • Your high-level goals

  • Your KPIs or success metrics

  • Your current social strategy and what channels you’re using

  • Your tactics and progress

  • The reporting timeframe (weekly, monthly, quarterly)

If you’re reporting quarterly, you may want to quickly recap your major takeaways from the last report to refresh everyone’s mind.

If your report is long, you may want to include an agenda or table of contents.

2. Summarize Your Success

Don’t bury the major takeaways at the end of your report. After the introduction, jump right into your overall campaign performance and summarize your performance on your major KPIs.

For example, this could be:

  • Total posts

  • Total reach or engagement

  • Total followers won or lost

  • Website visits or leads

This is a good opportunity to combine metrics across platforms. For example, totalling all of your new followers or fans across every platform.

Keyhole - Social Media Reporting Template - How to access engagement metrics

3. Walk Through Your Key Social Media Metrics 

Next, you should go through your social media performance, platform by platform.

As we mentioned above, don’t just dump a ton of data on your audience. Provide as much context as possible by comparing these metrics to your previous reporting period (or the previous calendar year if that’s more relevant).

The exact data you include will depend on your goals, but here are the most common metrics to report on by platform:

Instagram

Your Instagram Analytics can be accessed through Keyhole, or you can view your Insights on the Instagram app.

Key Instagram metrics include:

  • Number of posts/stories

  • Story/video views

  • Impressions

  • Total engagements/engagement rate

  • Followers gained/lost

  • Bio link clicks

You should also include a screenshot and link to your top-performing post or video, including key comments or engagements.

Facebook

If you don’t access your Facebook Analytics through Keyhole, you can access your page’s stats directly through Facebook.

Key Facebook metrics include:

  • Number of posts/stories

  • Page/video views

  • Page impressions

  • Total engagements/engagement rate

  • Followers gained/lost

  • Link clicks

Again, include a screenshot of your top post!

Keyhole - Social Media Reporting Template - top engaging post

Twitter

You can conveniently access your Twitter Analytics on Keyhole, otherwise they can be accessed directly from Twitter.

Key Twitter metrics include:

  • Number of posts

  • Likes

  • Retweets

  • Total engagements/engagement rate

  • Followers gained/lost

  • Link clicks

Other Platforms

You should continue this for every platform you’re actively posting on, including:

  • Youtube

  • LinkedIn

  • Pinterest

  • Snapchat

  • TikTok

If you’re reporting on a platform for the first time, be sure to explain why you’ve adopted this platform and what you hope to gain out of it.

4. Review Your Social Listening Findings

Beyond what you’ve posted, you should also report on what people are posting about you.

Here you can summarize:

  • Hashtag analytics: posts, users, engagement, reach, and impressions

  • Brand mentions: Notable mentions, number of mentions, % of mentions responded to

  • Sentiment analysis: positive vs. negative mentions

5. Evaluate Your Influencers

If you’re working with influencers, you should also give an overview of the overall program success.

Here, you can collapse all of your influencers into one report and/or break them down one by one.

You can use Keyhole’s influencer analytics to compare influencers by:

  • Engagement

  • Reach

  • Impressions

  • Followers

You can also take this opportunity to highlight any new potential influencers you’ve identified that you may want to work with next.

6. Other Key Categories and Highlights

Here’s where you can get creative. Reflect on your goals and consider if you want to add reporting on any of these categories:

  • New influential follows

  • Trending content in your industry

  • Competitor activity or results

  • Channel-to-channel comparisons

  • Customer service response time

  • Video performance

  • Social’s impact on website performance

  • Audience demographics

For example, with respect to audience demographics, you may have a goal of increasing the number of followers in a specific country as you try to enter a new market.

7. Summarize Your Takeaways

Here’s what it all comes together. Based on all the social data you analyzed, summarize some notable takeaways from the reporting period. These should be more observation-focused than KPI-focused.

What stood out in the report? Why do you think it happened? How should you apply this knowledge moving forward?

For example:

  • Takeaway 1 – We’re investing a lot of time on Twitter but we’re not seeing as high engagement as we do on Instagram. We should consider shifting more of our time to Instagram.

  • Takeaway 2 – Our competitor is receiving a lot of traction on their weekly video series. Should we consider shifting to video?

  • Takeaway 3 – We gain more followers when we post on trending hashtags, but receive more clicks on our links on branded content. Our strategy should continue to feature a mix of both.

  • Takeaway 4 – We receive the most traction on Facebook when we post in the morning.

8. List Your Next Steps

Finalize your report with your future-facing strategy.

What needs to be adjusted going forward? What new tactics are you going to try? What led you to this conclusion?

For example:

  • Next Step 1 – Test a weekly video series for two months to increase our reach.

  • Next Step 2 – Include more original photography to increase engagement.

  • Next Step 3 – Reduce our Facebook posts to once per day with a focus on higher-quality content.

And that’s it! Remember to leave room for questions if you’re presenting in a meeting.

Get Started On Your Social Media Report

If you haven’t already, download our free social media reporting template now.

Our report will make it easier to summarize your key findings, impress key stakeholders, and make smarter decisions moving forward.

If you want to make creating social media reports even easier, you should give Keyhole a try. Our social media reporting features make it easy to track data on the fly, prove your campaign impact, and easily make beautiful, branded reports.

Start your free trial of Keyhole today.


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Analytics Reporting for Marketers: Building Custom Reports + Sharing with Your Clients

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How to Create a Facebook Business Page: Step-by-Step Guide

How to create a facebook business page - facebook analytics - Keyhole

Benefits of Creating a Facebook Business Page

While each platform has its own perks, we’re focusing here on the benefits of creating and managing a Facebook business page. There are several reasons why your business should have a presence on the social media giant Facebook.

Ready to learn more?

Jump Links:

Benefits of Creating a Facebook Business Page

How to Create a Facebook Business Page in 5 Steps
1. Access the Facebook Business Page Creator
2. Input Your Business Information
3. Upload Profile and Cover Photos
4. Finish Setting Up Your Facebook Business Page
5. Start Sharing Marketing Content

1. Market to a Platform With Over 2 Billion Monthly Active Users

I wasn’t being facetious when I called Facebook the social media giant. With a quarter of the entire world’s population active on this social network, your business is sure to find a massive segment of its audience available to market to.

All you have to do is start growing your Facebook followers and creating content that compels your audience to take action and become customers.

2. Access Hyper-Targeted Advertising Options

Facebook’s advertising options allow you to really hone in on a very specific audience, all due to the data and information its users are already providing the platform and the actions they take on it.

This means you can create ads based on location, gender, interests, online behavior and more, to create the perfect audience for your ads.

3. Gather Insights on Your Audience

Facebook analytics allows you to gather insights on your audience demographics as well as calculate which types of posts resonate best with those who like your page.

You want to use this information wisely and allow it to help guide your overall Facebook marketing strategy so that you create the most engaging and useful content for your audience.

If you’re not totally sure how to get the most out of Facebook insights, check out these analytics tools to help you out.

4. Manage an Online Community Through a Facebook Group

If you’re looking to build an online brand community, creating a Facebook group for your audience to join is a great way to get one started. You can then promote your Facebook group on your page, on your website and across other social media platforms.

And while you can still manage a Facebook group as a private user – Facebook only recently started allowing business pages to manage groups – doing so as your Facebook business page helps to strengthen your brand.

Building a community around your business is a great way to create and gather loyal customers who can help with user-generated content, customer feedback and more.

5. Generate More Traffic and Sales

There are several different ways that you can generate traffic and sales through your Facebook business page, from the content you share to the ways you utilize the features available to you.

First, be sure to regularly share blog posts, landing pages and sales pages to your Facebook business page as a part of your content strategy. While these don’t tend to garner as much attention and engagement as other types of posts, they’re still an essential part of your strategy.

Other ways to generate more traffic and sales revolve around some of the features that Facebook provides its users.

One of the best ways to get your Facebook page visitors to take action is by adding a link to your website to the button directly below your cover photo.

How to create a facebook business page - facebook analytics - Keyhole

You can choose from a selection of call-to-action phrases on your button and input the link that you want visitors to head to on your website.

Page owners can also showcase products and services on their Facebook with direct links to that product or service’s landing page, further increasing traffic and leading to more sales.

6. Easily Reach a Mobile-Only Audience

79% of Facebook users access the platform only from their mobile devices. Because Facebook’s app is automatically mobile responsive, having a presence on this social media site helps you to reach a wider audience of mobile-only users.

Of course it’s recommended to have a mobile responsive website anyways, especially if you plan on sending your mobile-only Facebook audience to a blog post or webpage, but reaching them on Facebook first is a great way to increase your customer base.

7. Set Up Chatbots via Facebook Messenger

Put together an automated response system with your Facebook page’s messenger so that users can get information about your business, products and services at any time of day without your customer service or social media team needing to be available to respond.

Facebook messenger bots can do anything from share blog content to provide product/service information to send users to sales pages and more.

This can be a great strategy for improving your brand’s customer service even more, without needing any more manpower on your end.

8. Analyze competitor strategies.

You can easily head over to your competitor’s Facebook business pages to see what kinds of content they’re sharing and get some insight into their posting strategy.

Facebook insights also allows you to set up different Pages to Watch, giving you even more insight into how their follower growth is going and how engaged their audience is.

How to create a facebook business page - facebook analytics - Keyhole

And even better, you can also scroll down to the Page Transparency section of their business page and get a full scope of the ads they’re running.

How to Create a Facebook Business Page in 5 Steps

Every Facebook user knows how often this platform updates their interface and how things work.

But we have no reason to complain, because with every major platform update Facebook does, the easier and easier it gets to create and set up your Facebook business page.

Let’s dive into how you can create your own Facebook business page in just 5 simple steps.

Step 1: Access the Facebook Business Page Creator

There are a couple of ways that you can get here. The easiest one would simply be to type in or click on the link https://www.facebook.com/pages/create and head straight to the page creator.

Or, if you decide you want to walk through this process later, you can also access it directly through your Facebook feed. Simply move your mouse over to the plus sign (+) in your Facebook navigation, then choose Page from the dropdown menu.

How to create a facebook business page - facebook analytics - Keyhole

This step will take you to the exact same creation page, and we can move right on to step two.

Step 2: Input Your Business Information

After you head to the link mentioned above or click to create a page from your Facebook feed, you’ll be taken to this page.

How to create a facebook business page - facebook analytics - Keyhole

In this step, you need to insert just three things before you can move forward.

First, you need to input your Page name. This will most likely just be your business name. We’re not at the step yet where you’ll be establishing your Facebook business page’s URL, so don’t worry about your name being taken.

The next step is to select a Category for your Facebook page. This can range from your industry to a more specific type of business, so start typing something more specific to see if it pops up. 

If not, you can always get broader from there, and you can also input multiple categories if you cover a variety of products and services.

And finally, you’ll need to input a Description about your business. You have just 255 characters for your business description, so be sure to put together a really concise summary about what your business does and who it services.

As you insert this information, you’ll see a preview of your page information on the right side. Once you’re satisfied, click Create Page.

Step 3: Upload Profile and Cover Photos

The next step will keep you on a similar screen, but adds in a couple more fields to help customize your Facebook business page – uploading profile and cover photos.

Your Facebook Profile Photo should be a square photo while still ensuring that nothing important will get cut off from the edges as it’s cropped into a circle on your profile.

While your profile photo is displayed at 170x170px, you want to upload a high-resolution image that’s at least 400x400px to ensure that it doesn’t lose image quality.

For most brands, your profile photo should simply be a high-resolution image of your logo. Public figures and solopreneurs might opt, instead, to have the profile photo be a professional headshot of themselves, but this is for very specific instances.

Your Facebook Cover Photo optimal dimensions are 820x360px, so you want to ensure you create a graphic that falls in line with that sizing. 

Your profile appears slightly differently on mobile phones, however, so you want to be sure that all important design elements fall within the middle 640px so they don’t get cut off.

Facebook cover photos can be used in a variety of different ways, from showcasing products or services to serving as a call-to-action and more.

Once you’ve uploaded these two photos, click Save at the bottom to be taken to your brand new Facebook business page.

Step 4: Finish Setting Up Your Facebook Business Page

Now you get a glimpse of what your Facebook business page will look like in its final form. However, there’s still a good bit of information you need to add before it’s ready to start marketing.

How to create a facebook business page - facebook analytics - Keyhole

Facebook business pages have the ability to provide tons of information about your business and its offerings to potential customers, so you want to be sure to set it up completely and fill out all necessary information.

Since social media for local businesses can have a bit of a different strategy, be sure to input any essential location info so your customers can easily find you.

Other than that, here are a few things you need to be sure you complete before finalizing your Facebook business page.

Create a username.

How to create a facebook business page - facebook analytics - Keyhole

This is where you dictate the URL that your Facebook business page will have. It’s ideal to have this match your business name so that customers can easily find you, but if that’s already taken, you may need to play with other variations.

Add a Button

How to create a facebook business page - facebook analytics - Keyhole

We mentioned this a bit earlier in one of the benefits to creating a Facebook business page, so you definitely want to make sure you set this up properly.

There are 14 different actions that you can choose from that you want your audience to take, and you can change them up regularly based on what your business is promoting.

Select the action that makes the most sense for your business and insert the link/email address/phone number/etc. that you want this button to take your page visitors to.

Insert Any Remaining Business Information

How to create a facebook business page - facebook analytics - Keyhole

In the left sidebar, scroll down to Edit Page Info to access any remaining information you might need to provide your customers, like contact information, location, hours, etc.

If there’s something you want your potential customers to know, this is the place to add it in, especially before you start promoting and marketing your business page.

Add Products or Services

How to create a facebook business page - facebook analytics - Keyhole

If you have a service-based business, you can add information that describes your service offerings right on your Facebook business page, giving your audience a sneak peek of exactly what they can expect from you.

And if you sell products, you can connect your online shop to products listed on Facebook, showcasing exactly what you offer and even allowing people to make purchases directly from Facebook.

Post Events and Job Openings

Your Facebook business page does everything, and if there’s anything you need to promote, this is the place to do it. Post any upcoming events, either in person or virtual, or any job openings your company might be hiring for.

Step 5: Start Sharing Marketing Content.

It’s now time to create your Facebook business page’s very first post.

How to create a facebook business page - facebook analytics - Keyhole

Be sure to put together a solid Facebook marketing strategy so you know what content your audience wants to see and what content is in your business’s best interests to share.

Share marketing content regularly and engage with your audience to start seeing results and a growth in likes and interaction.

Create Your Facebook Business Page Today

Ready to dive in? Head over to Facebook and start creating your brand new business page today. Share stellar content and keep an eye on your Facebook Analytics to see what sticks with your audience.


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Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook

This article was updated on August 12th, 2020.

Finding influencers has become much easier over time – especially with the explosive growth of social media and information that is now available.

You can use available data from social networks and social media analytics tools to rank their influence objectively.

Using hashtags will bring your influencer marketing to the next level by filtering out influencers based on your contextual needs.

For example, if you’re looking for influencers to promote the Audi A4, you don’t need to use generic users who are influential in ‘cars’ — that’s too broad!

Instead, hashtags like #AudiA4 can help you find influencers with true reach and power over their audience to promote the Audi A4.

Want to learn how?

This article will walk you through some simple methods to find influencers on Instagram, Twitter and Facebook using hashtags.

Jump Links:

Why Does Your Brand Need Influencers?
Why Hashtags Matter to Your Influencer Marketing Campaign

Types of Hashtags to Use
1. Industry-Centric Hashtags
2. Branded Hashtags
3. Location Hashtags
4. Celebration / Holiday Related Hashtags 

How To Find Influencers On Instagram, Twitter And Facebook Using Hashtags
Instagram
Twitter
Facebook

Criteria to Select the Best Influencers
1. Build a Long List of Influencers 
2. Examine Their Reach Metrics
3. Consider Relevance 
4. Identify the Level of Engagement 
5. Personality
6. Vet the Content 

Best Practices For Reaching Out To Influencers
1. Establish Brand Goals
2. Engage with Influencers
3. Personalize Your Outreach Approach 
4. Be Part of the Conversation

Why Does Your Brand Need Influencers?

Before we get down to business, let’s first take a look at why influencers are important for your business. 

When you work with influencers, you not only tap into their audience, but also their audience’s network. 

Because of their huge influence, influencers can help increase your social media reach exponentially, drive rich traffic to your website, and most importantly sell your product through their recommendation or by sharing their experience.

If you’re still on the fence about influencer marketing, here are five statistics that will convince you:

Why Hashtags Matter to Your Influencer Marketing Campaign

Hashtags are, no doubt, one of the best ways to find influencers for your marketing campaign.

Why is that so?

Tracking which hashtags influencers are using gives you valuable information that will better inform your influencer marketing strategy. 

For starters, hashtags can help you better understand the conversation themes that influencers want to be a part of. This lets you know what influencers care about.

When you reach out to your preferred influencers, you will know exactly what to offer them so that they’ll want to work with you.  

Hashtags also give you a glance inside of the influencer’s strategy, giving you the chance to know what they think is currently trending in your industry. 

Hashtags can also give you useful competitive data. Taking a look at brand or campaign-specific hashtags that influencers are using within their posts will help you know which influencers are working with your competition. 

Types of Hashtags to Use

When it comes to using hashtags to find influencers to partner with, you have to be strategic in the way you do it. Not all hashtags will be useful to you. Here’s a guide on how to select your hashtags. 

1. Industry-Centric Hashtags

These are hashtags created using broad and common terms that are specific to your niche.

Such hashtags convey exactly what your content is all about without forcing the reader to guess. For instance, #fitness for sports brands and #wanderlust for travel-related accounts. 

2. Branded Hashtags

Branded hashtags tell you directly about the brand. Most brands use their brand name as standalone hashtags. For instance, #Audi.

3. Location Hashtags

Most brands tend to neglect location hashtags, but they are quite helpful in finding influencers interested in your area of business. They are especially fantastic for brick and mortar businesses and travel brands. Location hashtags help increase the scope of your post reach.

4. Celebration / Holiday Related Hashtags 

Most influencers bank on special days like Mother’s Day, Halloween, Valentine’s Day, etc. to promote their content.

Using these hashtags to find influencers can fetch you amazing results especially if you’re planning a celebration-related or holiday related influencer campaign.

How To Find Influencers On Instagram, Twitter And Facebook Using Hashtags

Now, let’s get down to business…

Instagram

If you’re looking to find social influencers, Instagram is a great place to start.

Instagram has grown to be larger than Twitter, and is definitely a tool you should incorporate into your social strategy if you haven’t already.

Recent updates on Instagram have Instagram influencer marketing more effective. Instagram TV (IGTV) for example, allows users to create videos up to 60 minutes long. Influencers can now use IGTV to offer in-depth product reviews, tutorials and  ‘how-to’ series.

Another great update is the ability to schedule posts for Instagram and IGTV up to six months in advance. This means that you can plan an influencer publishing schedule to release regular collaborative content.

But not every consumer is using Instagram.

According to statistics, the majority of consumers active on Instagram are aged between 18 and 24 years. Therefore, find influencers that resonate with this young demographic if they are your target audience. 

So how do you find influencers on Instagram?

One simple way to find social influencers on Instagram is to search for relevant hashtags, such as #AudiA4, and take a peek at the profiles of images that appear in the Top Posts of the hashtag.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi instagram hashtag to identify influencers who talk about audi.

You can also use a tool like Keyhole to track hashtags and sort results by highest number of engagements or likes.

You can peruse the profile and compare against metrics such as engagement to determine if they are a viable fit.

When checking their profile, you can also check to see if they have an email on their profile, identify as an influencer, blogger, or have their own website.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi instagram hashtag to identify influencers who talk about audi.

Twitter

Twitter is another lucrative platform where you can find influencers.

Many users use Twitter as a direct distribution method, sharing their thoughts, opinions, and resources such as blog posts.

To use Twitter to find influencers, use the search bar and type in the relevant hashtag you’d like to search.

We’ll continue to use #AudiA4 as our example.

Using the Audi twitter hashtag to identify influencers who talk about audi.
Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi twitter hashtag to identify influencers who talk about audi.

You’ll see a timeline of tweets for that particular hashtag. Twitter defaults to displaying the top search results, but you can also sort by latest Tweets, people, photos, and videos.

You can scroll through the list and begin to find influencers for your brand.

Some key metrics to examine when identifying influencers on Twitter are engagement, including Retweets and Likes.

You can click on their profile to learn more about the user, and examine metrics such as their follower count.

Facebook

Facebook is another great platform to use for influencer marketing. The social platform is continuously making updates that seem to be favouring brands if used well. 

For instance, you can now use Facebook Live to broadcast live video on multiple platforms at once. So Live streams by your influencers can now be seen by more audiences around the world.

Influencers can now host Watch Parties and tag branded content partners. Additionally, if you host a Watch Party with an influencer, you will both be able to see the metrics making it possible to measure your ROI.

When it comes to using hashtags to find influencers on Facebook, you might have to dig deeper because hashtags on Facebook are typically used less in comparison to platforms such as Twitter and Instagram. However, there is still a plethora of opportunities to find influencers on Facebook.

In the Facebook search bar, type in the hashtag relevant to your industry that you want to search.

Using the Aritzia facebook hashtag to identify influencers who talk about aritzia

You will see all posts show up. You can choose to filter the search results by who the posts are coming from, post type, tagged locations, date posted, and more.

Explore a users profile to determine if they are a suitable influencer for your campaign.

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand, and will be a good fit for your marketing campaigns.

You can also use Keyhole to identify top influencers within a tracked keyword.

Hashtag Tracker - Snippet of Keyhole

Criteria to Select the Best Influencers

Now that you know how to use hashtags to find influencers on the top three social platforms, let’s see how to select the best influencers for your campaign.

1. Build a Long List of Influencers 

Take a look at the influencers that you were able to find using hashtags and compile an influencer database. Your database should include influencer names, social footprint, personal performance metrics and contact information.

2. Examine their Reach Metrics

Next, categorize your influencer based on reach, which is defined by the audience size. Consider the following categories:

  • Celebrity: Celebrities tend to have a large audience size. However, they also tend to have a less engaged audience. 

  • Macro-influencer: Macro-influencers build their online personal brands to attract large fanbases. Many have a significant presence and are often approached by brands for sponsored posts. The advantage of using macro-influencers is that they have a distinguished voice and brand aesthetic.

  • Micro-influencer: Micro-influencers, unlike macro-influencers, have a smaller following of less than 10,000 but their audience is highly engaged. Just like macro-influencers, micro-influencers build an online following by sharing specific content that speaks to their audience.

3. Consider Relevance 

After you’ve looked at influencer reach, the next thing to look at is relevance. Relevance measures the contextual fit for your brand. Who from your list would be most relevant to your audience?

To answer this question, use brand personas to determine who is appropriate to engage with based on the categories and topics they are discussing. Select influencers who naturally connect to your mission, topics, product or service.

4. Identify the Level of Engagement 

Once you’ve narrowed down your list to the influencers most relevant to your brand, go further down to influencers with the most committed and engaged following. Follower engagement speaks to the influencer’s authenticity. 

5. Personality

Influencers become close business associates during the campaign. You, therefore, want to work with people who are reliable, honest, and professional. 

6. Vet the Content 

Lastly, you want to work with influencers whose content fits your brand. Does the influencer post content that would speak to your audience?

Be vigilant when vetting content for obscenity, profanity, highly political posts, and competitor mentions, as these may make your campaign could quickly backfire. Use an influencer tracking tool to have a transparent view of your influencer’s posts, and analytics.

Best Practices For Reaching Out To Influencers

Once you’ve selected the right partners to work with, you have to reach out to them and request for them to partner with you. Remember, just because you’re interested in working with an influencer does not mean they’ll want to work with you too. How you approach them will help convince them to work with you. 

Here’s how to do it. 

1. Establish Brand Goals

Before you start reaching out to your chosen influencers, you must establish the goals of your influencer marketing strategy. Are you looking to increase sales, heighten your brand awareness, or grow your social engagement?

For your influencer marketing campaign to succeed, it’s vital that you create clear objectives, develop a clear message, and determine the campaign’s potential ROI before approaching influencers.

2. Engage with Influencers

Before reaching out to influencers, follow them on their various social media channels. Engage with their content and their audiences. Show an interest in what they do. This will make starting a conversation with them much easier.

3. Personalize your Outreach Approach 

Once you’re ready to start a conversation with the right partners, tailor your invitation for participation to what you’ve learned about them. Use the research you’ve done so far to solidify the relationship.

4. Be Part of the Conversation

Don’t leave all the work to your influencers. When you partner with influencers, make an effort to take part in the conversation during the influencer marketing campaign. Produce valuable content for your blog, share your opinion on topics trending in your industry, etc. This will drive organic traffic to your campaign and give it more relevance.

Wrapping Up

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand and will be a good fit for your marketing campaigns.


Related Articles:

How Do I Measure Hashtag Performance?

How Much Instagram Influencers Cost: A Guide to Influencer Marketing Pricing


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

Keyhole Social Media AnalBottleRock

How BottleRock Music Festival Amps Up Influencer Engagement with Keyhole

Updated on May 24th, 2020.

BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion.

Jump Links:

Identifying and Finding Influencers
Identifying Trends by Tracking Hashtags Year-Round
Sharing User Generated Content Live At Your Event
Optimizing Content

“When people come to Napa, the first thing that they think of is great wine. What goes along with great wine is great food, and what pairs perfectly with food and wine is music. Add beautiful rolling hills, vineyards, and world-class hospitality and you have what we call BottleRock Napa Valley.”

-Jasa Laliberte, Marketing Manager.

Jasa Laliberte for BottleRock for Keyhole

The festival was originally started in 2013, and by 2015 was selling out. In 2018, with an impressive lineup, festival tickets sold out earlier than ever before, spurring successful sales and a dedicated fanbase in the years of the festival after.

“We really focus a lot on customer experience, paying particular emphasis to our 4 different levels of VIP and providing an all-around amazing experience for the concert-goer from start to finish. In the same way that Napa provides such amazing hospitality, we try to do the same thing at our festival.”

Why Keyhole?

The marketing team at BottleRock accomplishes some pretty awesome feats through our tool year-round. Check it out! They include:

Identifying & Finding Influencers

Jasa’s team is able to regularly find and engage artists and influencers they didn’t know were speaking about BottleRock through Keyhole’s Influencers feature.

The ‘Influencers’ tab in Keyhole shows top users engaging with your hashtag or keyword, allowing you to engage with them and their content directly from the platform.

“Before Keyhole, I wasn’t seeing some of the bigger accounts that were talking about us. I just never knew they were out there being a positive influencer for us! So now I’m definitely looking into those people. We have kind of a daily ‘a-ha!’ moment with Keyhole.”

Identifying Trends by Tracking Hashtags Year-Round

According to Jasa, Keyhole’s biggest impact is saving time by clearly depicting cross-platform data.

We asked Jasa what she did before Keyhole, to which she laughingly replied, “Well, I had lots of spreadsheets!”

“The biggest thing that’s been helpful for us is being able to actually see our overall impressions online. The data was on different platforms and we were not able to see what other people were saying about us very easily. Now we are actually able to put a number and a statistic behind it.”

By tracking relevant hashtags and keywords year-round, Jasa’s team is also able to identify relevant trends as they happen, and adjust their marketing strategies and event accordingly.

“The biggest things are the analytics behind it, the numbers. We’ve tracked hashtags for the last 5 years, but we’ve never done it all year round–so it’s been beneficial for us to see different trends and quantify them.”

By being able to identify trends and track keywords and hashtags, it brings numerous benefits to the team by being able to measure reach and engagement, benchmark against competitors or other similar festivals, as well as track how people feel about milestones such as lineup announcements. 

Sharing User Generated Content Live At Your Event

Keyhole offers a Media Wall feature that’s extremely easy to moderate, and allows your audience to share content and connect on any sized screen. 

Whether it’s a massive jumbotron or simply a mobile app, help your event attendees connect and share experiences through the Media Wall feature. 

BottleRock uses Keyhole’s Media Wall to live stream content that festival attendees share on their social media to enhance the experience.

The team can also control what is actually being displayed on the Media Wall with the handy moderation feature – filtering out any content that may be inappropriate or irrelevant. 

Optimizing Content

Lastly, Keyhole helps with content creation by giving insight into the types of conversations users are having.

Keyhole’s word cloud for the ‘#BottleRock’ Keyword tracker shows what else people discuss when talking about Napa online.

“It is influencing our strategy. As we are moving to figure out specific copy and content, we are looking at what we’re putting out there in terms of hashtags and keywords, and figuring out what themes and trends we are seeing…what is being engaged with the most. We try and find that theme and replicate it.”

The word cloud helps to identify relevant themes and topics that can bring insights into marketing strategies by shining light on subjects that are also being buzzed about. 

Keyhole Streamlines Marketing Processes

Overall, Keyhole’s data has helped BottleRock’s marketing team save time and simplify their processes, allowing them to focus on what’s most important: creating unforgettable festival experiences and selling out year after year.

What can Keyhole do for you? Sign up for a 3-day free trial and find out!


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Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Is The Optimal Social Media Post Length?

What is the optimal social media post length?

If you’re going to be posting actively on social media, you should try to make the most out of it.

Every social media platform has its own ideal post length that is most likely to resonate with users.

Jump Links:

Ideal Facebook Post Length
Ideal Instagram Caption Length
Ideal Tweet Length
Ideal Linkedin Post Length

How Can I Track the Best Post Length For My Brand?

What Is The Ideal Facebook Post Length?

The ideal Facebook post is very short: around 40-80 characters.

Jeff Bullas found that posts with 80 characters or less received 66% higher engagement.

What Is The Ideal Instagram Caption Length?

The ideal Instagram post is between 138 to 150 characters.

While the Instagram captions can be up to 2,200 characters long, captions get visually cut off at around 125 characters. Therefore, it’s recommended to keep your copy brief.

However, there is conflicting evidence on this, as some studies have shown longer Instagram captions to receive more engagement.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Is The Ideal Tweet Length?

The ideal tweet is between 70 and 100 characters.

While Twitter recently increased their maximum tweet length from 140 to 280 characters, people still prefer tweets that are short and sweet.

What Is The Ideal LinkedIn Post Length?

The ideal LinkedIn post is about 100 characters.

The “See More” link appears at about 140 characters, so it’s best to keep posts short enough to avoid being cut off.

How Can I Track The Best Post Length For My Brand?

All these post lengths are based on averages across many different types of accounts.

What works for your brand and your industry may be very different than what works on the average. It’s recommended that you first experiment with different post lengths and formats.

By using a tool like Keyhole, you can track which post lengths receive the most engagement for your brand.


Related Articles:

Writing Instagram Captions that Convert: Content, Formatting, and Hashtags

The Top 25 Social Media Monitoring Tools


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How Can I Use Geotagging in My Digital Marketing?

Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts.

Jump Links:

What is Geotagging?
Why Should You Use Geotagging?

4 Ways to Use Location Based Marketing:

1. Geotag Your Instagram Posts
2. Geotag Your Other Social Media Posts Too
3. Use Local Search Ads
4. Real-Time Geolocation Marketing

What is Geotagging?

Geotagging is the process of adding geographical metadata to your online content with the purpose of identifying the physical location of where the content was posted from.

Geotagging may be in the form of latitude and longitude coordinates, or it may involve tagging a place name, like an attraction or a business.

Why Should You Use Geotagging?

If you’re a location-specific business, you stand to benefit most from growing a local audience.

By tagging your website or social media posts with your physical location, you make it much easier for local customers to find you.

This benefits users too. In an infinitely large online space, users still crave the ability to find local content, because they want to find the content that’s most relevant to them.

4 Ways to Use Location-Based Marketing

1. Geotag your Instagram Posts

Instagram allows you to tag your photos, videos, and Stories with a physical location.

Why should you use Instagram geotagging?

By tagging your Instagram posts with your location, you are more likely to show up in local users’ Discover feed, or for users who are specifically searching that location.

This is a great, low-effort way to boost engagement.

You can also tag your posts with an event, so that eventgoers can find your content.

2. Geotag Your Other Social Media Posts Too

Facebook, YouTube, Twitter, and most other social media apps also let you tag posts with your location.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

3. Use Local Search Ads

If you’re trying to target an audience with a specific location, you can run location-targeted ads on Google, Bing, and other search engines.

Your ads will target users who are searching with your specific location keywords, either in their search results page or on the map results.

4. Real-Time Geolocation Marketing

If your business has its own app, you can use your customer’s physical location to present them with an offer once they’re within a certain distance of your store.

For example, you could push a notification with a recent sale, or trigger part of the customer experience.

Image from Slick Deals

The Atom movie app, for example, allows you to pre-order concessions like popcorn. Once you arrive at the theatre, your geolocation pings the concession stand to prepare your popcorn for you by the time you arrive.


Related Articles:

Incorporating Memes, Emojis, and Gifs Into Your Social Strategy for Higher Engagement

5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.


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