Twitter is among the top social media platforms, with around 400 million users. A plethora of them actively share information, trending content, and so much more on a daily basis. Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness. Some of the best things about using Twitter for marketing purposes are: … Read more
Twitter has always been a challenging platform for businesses. While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter. We all know social engagement is important for brands, but how do … Read more
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. What is the ideal Facebook post length? The ideal … Read more
There are several reasons why Twitter is a valuable tool for any marketer. For one, it’s an easy way to share and get information. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. … Read more
Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. This makeover underscores its undeniable significance in the online arena, where every tweet can reach millions. As X continues to blossom, its role in … Read more
As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is a challenge you can’t quickly … Read more
The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But … Read more
Christmas for most is presents and jingles, but for Social Media Marketers, it’s a season of frenzy. Social Media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.
Are you tired of sifting through endless tweets to find that one specific gem? Is looking for your campaign tweet from 2012 exhausting? With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires … Read more
Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get … Read more