Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]

Top 5 Fashion Social Media Campaigns in 2020 - Keyhole

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns.

Do you want your social media campaigns make a splash in style?

Take inspiration from the fashion industry, who consistently steps up and show us how it’s done. This is why we’ve rounded up some of the best fashion social media campaigns in 2020 – to give you a starting point for your own.

Depending on the platform and the objective for your ad, each of these can work well for a variety of different fashion brands and across different industries.

Ready to dig in?

Jump Links

1. DKNY
2. Prada
3. Louis Vuitton
4. Michael Kors
5. Savage X Fenty

Key Elements to a Successful Fashion Social Media Campaign

1. DKNY State of Mind Campaign: A Fashion Social Media Campaign with All The Works

In September 2020, fashion brand DKNY launched their State of Mind campaign alongside three limited edition hoodies. They announced the fall/winter fashion campaign with a video post on Instagram, teasing #DKNYSTATEOFMIND, coming tomorrow.

Best Fashion Social Media Campaigns: DKNY State of Mind

The campaign echoed promotions off-line, where messages with the same lettering were hidden around New York and London. These were also projected into landmarks, such as the Brooklyn bridge.

The following Instagram posts contained similar black and white lettering overtop different photos and videos. This familiarized the audience to the style before publishing photos of the hoodies themselves.

DKNY State of Mind Fashion Social Media

The fashion campaign was done in collaboration with influential individuals across various industries with three things in common: Creative, Passionate and New York-based or native. All the things that the new hoodies aimed to represent.

These influencers appeared in the DKNY Instagram account wearing a custom-made #DKNYSTATEOFMIND hoodie with their own inspirational phrases printed on them. Here are some examples.

“Everything is cosmic dust. Knowing this helps when things don’t go your way.” – Marina Ingvarsson, NY-based stylist and model.

“I am constantly working on my dreams and desires because they are important and worth pursuing fearlessly”. – Edward Granger, NY-based Artist

Why it was effective?

Overall, the goals of the campaign were to inspire through the power of speech, to increase brand awareness and to sell their limited edition hoodies.

The collaboration with micro-influencers from a variety of backgrounds allowed the brand to reach to relevant audiences. We tip our hat to their influencer strategy implementation. Finding and collaborating with influencers that could perfectly represent the essence of the brand was done flawlessly.

Also, in the same style as the fashion campaign posts, user-generated content began to take-off. Many buyers, posted pictures of themselves wearing the hoodie and embodying the brand image.

The results: From the first post on September 14th, the hashtag #DSNYStateOfMind gathered 100.7 Million impressions with only 400 posts.

2. Prada at Milan Fashion Week: Fashion Reaches New Audiences through Social Media

You may or may not have heard of Charli D’Amelio. She is one of the most followed person on TikTok, with 101.8 million followers. In February 2020, Prada did a collaboration with the TikTok star for Milan Fashion Week.

They invited Charli to the Milan fashion week on the,m and provided her with plenty of wardrobe options – all Prada, of course. In exchange Charli was expected to share videos of the event with her millions of followers.

Charli created 6-7 different videos of herself at the event or dancing in her Prada outfit to different popular TikTok sound bytes, tagging Prada in each one.

Fashion Social Media Campaigns 2020 - Prada

This exposed Prada to a larger and younger audience, helping to grow their brand awareness and potentially start generating sales through Charli’s Gen Z following.

Why was it effective?

TikTok marketing is a great way to promote your brand and work with popular influencers. And Prada did it just right.

Prada allowed Charli to promote their brand in her own authentic way: through her dance videos.

Charli’s platform is famous because of her dance videos, which show not only her talent but her unique personality and have made the teenager a social media powerhouse.

Each video was viewed between 26.5 to 74 Million times, creating great impressions for the brand among TikTok’s predominantly young users – specifically teenage girls.

3. Louis Vuitton’s Journey Home for The Holidays Campaign: Celebrity Influencer X Fashion Social Media

For the 2020 holiday season, Louis Vuitton has launched a #LVGifts campaign to help present their brand as a luxury gift giving option. 

Alicia Vikander is the face of their campaign, and you can see several photos of her with Louis Vuitton products on their Instagram. But that’s not it.

Also, as part of the holiday campaign, they’ve created a visually-stunning video, and embedded it on a dedicated gift-giving landing page on their website.

Best Fashion Social Media Campaigns 2020 - Louis Vuitton

The theme of the campaign and the video, revolves around the small moments of joy around preparing and participating in the holidays. The theme is both relatable and heart-felt.

Of course Louis Vuitton managed to make make it a branded experience through an upbeat, stunning videography and a luxury feel.

Boosting images of travelling (with LV-branded luggage – of course), opening the door to loved ones, sending holiday letters, etc. The LV Instagram account featured clips from the video, which garnered between 201K and 700K views each.

On their website, LV has shared a selection of photos and videos of the gifts in order to entice holiday shoppers to buy something for a loved one.

Why it was effective?

Louis Vuitton has a history of creating long-term partnerships with celebrities or “muses” – as the fashion house calls them. Previous muses include, Jennifer Connelly, Selena Gomez, Emma Stone and Michelle Williams.

These muses are more than just beautiful, famous women. All of them have outstanding careers, and represent women who are at the top of their game. Louis Vuitton started collaborating with Vikander shortly before her 2016 Oscar nomination and her career has only grown since.

The result: #LVgifts created 4.4 Million impressions in less than a month, and inspired 2.7K posts from user-generated content.

4. Michael Kors’s #WatchHungerStop Campaign: Fashion with A Cause

In October 2020, fashion brand Michael Kors partnered with World Food Programme – a branch of the United Nations which aims to improve food security and nutrition – for a philanthropic campaign.

Michael Kors partners has launched a campaign for Watch Hunger Stop every year. This year, however, the brand emphasized the importance of the initiative to provide school meals to children as food insecurity has escalated due to the pandemic.

Best  Fashion Social Media Campaigns: Michael Kors

Each post throughout the series garnered thousands of likes, increasing awareness about WFP and its mission. Also, Michael Kors donated 100% of the proceeds of these LOVE t-shirts to the World Food Programme.

To announce this campaign, Michael Kors created colorful graphics for their Instagram account showcasing their new LOVE t-shirts, created specially for this cause.

There is one big game-changer to how MK approached the campaign this time. This year, Micheal Kors featured its own employees – who shared their reasons to volunteer and support this campaign for years on a dedicated landing page.

Why was it effective?

Cause marketing has shown to be increasingly effective, particularly when it comes to brand trust and loyalty. So, partnering with a charity whose values align with your own brand’s is a great way to both give back and build trust.

Using its employee’s authentic voices, Michael Kors demonstrated how the company as a whole deeply cares about this cause. This candidness evoked ‘warm feelings’ in its audience – which according to studies is the secret sauce to the effectiveness of cause marketing.

The results: 3.7K posts (largely user-generated) gathering 894.5K impressions.

5. Savage X Fenty Show Vol. 2: The baddest, sexiest, most savage experience

The Savage X Fenty Show Vol. 2 streamed on Amazon Prime on October 2nd. In order to create hype around the show, the brand teased its audience with both social media posts and with a trailer for the show.

Best Fashion Social Media Campaigns - Savage X Fenty

The posts leading up to the show described the unique features of the show with a “warning” visual image preceding the cast member that embodied the features. For example, the bold content warning preceded an image of drag queen superstar Gigi Goode.

The trailer showed viewers the impeccable production of the show and boosted the celebrity-packed music performances (Bad Bunny, Rosalia, Lizzo, etc.) and cameos (Bella Hadid, Demi Moore, Willow Smith, etc).

The month preceding the show had acquired over 14,000 posts, showing the hype and anticipation for the show.

On October 2nd, when the show started streaming on Amazon, both the brand, influencers and the audience took to social media to discuss the show. Creating millions of impressions in a single day.

The brand promoted the individual products on social media posts by using clips and images from the show. Also, consumers could buy items from the show on a dedicated landing page.

Why it was effective?

On one hand, the Savage X Fenty campaign is the pinnacle of entertainment – flashy, star-studded and impeccably choreographed. On the other hand, it succeeded in changing constructs of beauty in a way that relates to a wider audience.

Previously, the lingerie industry policed and created an exclusive construct of beauty, femininity and sexuality: rail-thin, toned and lighter-skinned models prancing down the runway wearing high heels. Eventually, this became boring as this model failed to adapt to more inclusive perceptions of body-image and sexuality.

On the other hand, Savage X Fenty not only embraces all bodies as beautiful and sexy, but also celebrates how every body’s unique sexual expressions.

The brand has received praise for its commitment to diversity. The cast represents influential people from all genders, body-types, colours, abilities, etc. without tokenism.

As consumers, the SavageXFenty campaign and show enabled us to see ourselves – our bodies – portrayed in a sexy, flattering light. We can see how a lingerie product looks on a model with the same body type as us, go on the website and buy it directly.

The results: The hype created by the show far exceeded expectations. The hashtag #SavageXFentyShow was trending on social media during and after the show.

Key Elements to a Successful Fashion Social Media Campaign

If you want to create your own fashion social media campaign – or a stylish campaign, – there are a few key elements that you need to pay attention to in order to ensure your campaign is successful.

We’ve listed out each of these items below so you can learn more about each one and check them off your list before your next big launch or campaign.

1. Photography

The first thing you really need to focus on is photography. Original images are absolutely essential to a fashion brand and any brand that is trying to show its creativity or uniqueness.

Your photos should mix product-focused content as well as selling the lifestyle that people who shop your brand could be living. In visual social media platforms inspiring your audience is essential.

While smaller fashion brands might have a limited budget, investing in great photography should be a priority.

2. Video

Incorporating video content into your fashion branding is also a great idea. Use video to tell stories to your audience, sell followers on your brand mission, further strengthen the lifestyle your brand is selling and more.

They say that if photos are worth a thousand words, video must then be worth 1.8 million words. And with so many ways to create quick, easy and cheap video content, you definitely want to get your words out there.

3. Graphics

Designed graphics are another great way to promote new campaigns, whether you have a designer create illustrations or simply pull your photos into a more unique design.

Other types of graphics can also be useful in your social media campaigns. For instance, consider how you can use infographics to showcase all of the parts of a product or all of the products on a model all in a single, creative graphic.

4. Color

Color psychology is important to understand, especially for fashion brands who rely on being heavily visual. You want to use colors that convey the right messages and speak to your audience.

For example, red conveys power, orange conveys motivation and yellow conveys cheerfulness. Be purposeful in the colors you choose for your campaigns and ensure they represent the messaging you’re going for.

5. Fonts

While most of your marketing will likely focus exclusively on your brand fonts, sometimes it’s a fun challenge to switch up your fonts for specific campaigns.

Similar to colors, fonts also have meanings and can create different connotations. Serif fonts are stable and professional. Sans serif fonts are more modern. Script fonts can be either playful or elegant.

Pay close attention to the fonts you utilize in your campaign’s messaging, web pages and graphics to ensure they’re giving off the right vibe.

6. Influencers

Working with influencers is a great way to get the word out about your fashion brand, products and campaigns. You’re able to reach even wider audiences with native, organic content.

Collaborating with an influencer is a great way to showcase what your products look like in someone’s real life, and leverage the connection influencers have with their followers. People love buying things they see others they know and follow online wear and use.

Be sure to do your research when considering an influencer campaign to find the people best suited for your brand and whose audiences most closely align with your own.

7. Copy

While the fashion industry focuses mostly on the visual aspect of their products, copy is still an inherently important part of any campaign.

The visuals bring your audience in, the copy sells. Make sure you align your messaging with your campaigns goals and objectives. Be enticing. Make your product sexy.

Writing quality copy will help your campaign generate more awareness, clicks and conversions, so be purposeful in your writing.

8. Your Objective

Every fashion social media campaign you create should have one singular objective. You don’t want to fit too many main messages into one campaign.

Determine what your campaign’s selling point is and hone in on that. Make sure all of your photos, videos, graphics, colors, fonts, messaging and more sell this one goal or objective.

Your objective could be brand awareness, generating traffic to your website, selling a product, promoting a nonprofit, etc. But whatever you choose, you need to highlight that single objective, and that objective alone.

9. Track Your Results

As you can see from the examples above, using hashtags to track the impact of your social media campaign is crucial. Otherwise, how do you know if your efforts were effective or not?

To make tracking and reporting easy, take advantage of the many hashtag analytics tools out there. For this post, we used Keyhole’s hashtag tracking and analytics.

If you want are looking for fashion-related hashtags in particular, we have just the thing.

Build Your Own Successful Fashion Social Media Campaign

Ready to create your own successful campaign? Gather your assets, write your copy and get ready to launch.

Take advantage of social media tracking and analytics tools to measure the performance of your campaign.

The Top 15 Hashtag Analytics Tools in 2021

Top 15 Hashtag Analytics Tools [2021]

Top Hashtag Analytics Tools for 2021 – Updated in December 2020

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process.

It involves consistently monitoring and evaluating your audience’s needs and preferences. Then, adjusting your efforts according to the gained insights.

Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Imagine if you didn’t know what a needle looks like.

Sounds challenging, doesn’t it?

Well, this process is made extremely easy with the hashtag analytics right tools.

Luckily for you, there are a bunch of tools on the market created to make things a whole lot easier for you.

We will talk about the tools that can make your social media efforts more effective a bit later in this article.

First, let’s cover the very reason these tools exist in the first place:


Jump Links to the 15 Hashtag Analytics Tools:

1. Keyhole
2. Hashtagify
3. Agorapulse
4. Brand24
5. Union Metrics
6. TweetBinder
7. RiteTag
8. Sprout Social
9. Display Purposes
10. Twubs
11. Socialert
12. Mention
13. BrandMentions
14. Pixlee
15. Talkwalker


Hashtags and Their Significance

You’ve heard about hashtags, right? Of course, you have.

In fact, we bet that you’ve not only heard about them, but you use them quite often as well. They have literally changed the way we talk in the past decade.

But, whether you use them or not is not even our question: in this post, we will not talk about the “if” – we will talk about the “how.”

To learn more about the uses of hashtag analytics. Visit our Hashtag Analytics page.

By now, you might wonder what can be so complicated about #HowToUseHashtags that we have decided to dedicate a whole article to the topic.

Believe us, you are in for a surprise.

Hashtags Analytics and Social Media Marketing

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition.

They also empower social media users to efficiently structure data, filter out all the irrelevant information and get exposed only to the content they are interested in. So, companies can make sure that they are reaching their target audience, and not wasting their efforts.

Apart from helping you get discovered, dedicated hashtags can also give you a real-time overview of the user-generated content as it is shared on social media, and conversations pertaining to your brand and products.

Using hashtags is a win-win situation for both brands and audience. Start with generating the right hashtags, and then start to track your efforts.

The problem is that not all companies and social media users fully leverage the power of hashtags. This puts them in an unfavourable position since they are not taking advantage of the opportunity to optimize their campaigns to get better results.

However, it is important to note that these companies do not track their marketing efforts not because they do not want to. Rather, they don’y track because they are either not aware that they can, or they do not know how to do it.

If your case is similar to the ones we mentioned – do not despair; all you need to start is a detailed, comprehensive overview of the available tools and the way you can use them.

Which is where we come into play.

The Need for Hashtag Analytics Tools

Occasionally, a new trend emerges in the market and creates both opportunities and issues. As a result, a need for products that will enable users to use the opportunities and give them solutions for the problems they face arises as well.

The good news is that along with the demand for solutions, the supply increases as well. So, the likeliness of finding the perfect tool for you increases.

The bad news is that, in situations when one is faced with endless options, making the right choice is much harder.

It can be confusing when every emerging tool promises you stellar results, and not many of them deliver on their promises. To help, we decided to do the hardest part of the job for you: list the most legitimate hashtag tools, break down their features, and the results you can expect.

What Can Hashtag Analytics Tools Do For You?

Using hashtag analytics software, you can make sense of the performance metrics for your hashtags, and how audiences react to them.

Monitoring your results in real-time allows you to discover the best practices in your industry. Allowing you to tweak the content to appeal more to your target audience, which of course, translates to better results.

Basically, the need for using hashtag analytics comes down to the following several points:

  • Discover current trends in your industry
  • Track your hashtag supported marketing campaigns and analyze the audience’s engagement
  • Track the positive and negative mentions containing your hashtags (sentiment analysis), and react accordingly
  • Gain insight into the current brand awareness levels
  • Identify influencers relevant to your business as your potential brand ambassadors

Although most of the tools currently available will give you these basic insights, not every tool will be suitable for your individual case.

Let’s take a brief look at the differences.

Top Hashtag Tracking Tools

Out of the many tools available on the market, we picked the 15 hashtag analytics tools that have the best track record so far.

Let’s dig into the details!

1. Keyhole

keyhole dashboard

Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner.

It is an all-in-one solution that:

  • Tracks of your campaigns’ reach and impact in real-time
  • Monitors the brands in your industry and your top competitors
  • Notifies you of both the positive and the negative mentions of your brand
  • Gives you valuable insights on your events
  • Provides you with tools that you can use to keep up with trends, research your industry and find out your customers’ needs

All of the insights above, no matter how advanced, are presented in simple reports. So simple that everyone can understand, regardless of their previous experience – which makes them practical and actionable.

Keyhole presents data in an easy to digest manner, ensuring that you can quickly understand all of the information laid out in front of you. There is no guesswork when you use this tool. There is only top notch data that you can use to improve your social media marketing strategy.

Neil Patel, Engage Like The Pros: 27 Social Media Tools You Ought to Use

Now, although Keyhole offers various benefits, the best thing of all is that it not only helps you track your current results, but also gives you recommendations on how to optimize your posts and improve your results.

Pricing starts at $49/month

2. Hashtagify

Top Hashtag Analytics Tools - Hashtagify

A very user-friendly hashtag tracking tool, Hashtagify allows you to quickly find relevant hashtags connected to a particular keyword you enter.

You can check the popularity of each hashtag of the results, displayed in a mini report. It’s also possible to save your searches if you login.

While the starter kit is very affordable, it offers very limited features.

Pricing: Starting kit priced at $29/month

3. AgoraPulse

Agorapulse_screenshot_july2019

Primarily, AgoraPulse is a platform that simplifies social media presence management. Its secondary use is to track your performance on your social platforms, making it a useful hashtag analytics tool.

A great feature is that it shows you all conversations connected to your pages on different social media platforms in a single dashboard. Making it easy to follow and react to all comments and brand mentions.

With AgoraPulse, you can also track the number of times your content has been shared, its reach, as well as influencers who could potentially be beneficial to your brand.

Pricing starts at $79/month

4. Brand24

A social media monitoring tool, Brand24 tracks and analyzes the mentions of your dedicated hashtags across various forums, websites, blogs, social media platforms etc.

The data is gathered and presented in a comprehensible chart, which gives you a glimpse not only of the performance of your hashtags, but also of the influencers that have been talking about your brand as well.

Pricing starts at $49/month

5. Union Metrics (Previously TweetReach)

According to Union Metrics, marketing is art + science. They couldn’t be more correct! Union Metrics is an easy to use tool that gives you an insight into the exposure and impact of your tweets, along with the discussions around your brand.

Its simple interface and affordability makes it suitable not only for businesses, but for individuals who want to get a glimpse of their position in the Twitter’s universe as well.

Pricing starts at $49/month

6. TweetBinder

Twitterbinder_screenshot_aug2019

A hashtag tracking tool for anyone who wants to analyze hashtags on Twitter and Instagram campaigns, TweetBinder provides historical and real-time data on the two platforms.

This allows you to research the users interacting with the hashtags to see their reach and overall influence. TweetBinder groups similar conversations and allows you to filter the results to gain a better perspective of the current situation.

Pricing starts at $54.99/month

7. RiteTag

Ritetag_screenshot_aug2019

A hashtag monitoring tool, RiteTag allows users to check which hashtags they should use to make their content as discoverable as possible.

It shows the trending hashtags, popular accounts that use them, and evaluates the hashtags you use rating them as great, good, unused or overused. It is a simple and self-explanatory tool that anyone can use.

The only problem is that just like other low-cost and free hashtag analytics tools, it is mainly focused on showing the use frequency of a particular hashtag, rather than digging into actual analytics.

Pricing: Hashtag suggestions start at $49/year

8. Sprout Social

hashtag analytics tools - Sprout Social

A well-known social listening platform, Sprout Social promises to improve communication between businesses and their customers by offering solutions related to:

  • Social media management
  • Customer Care
  • Data and Intelligence
  • Employee Advocacy

Pricing starts at $99/month

9. Display Purposes

Hashtag analytics tools: Display Purposes

If you are looking for a hashtag tracking tool that can analyze your campaigns and produce extensive reports on the impact of your hashtags, Display Purposes is not for you (nor is any other free tool).

However, if you wish to find relevant hashtags for your photos that can bring you greater reach, then look no further.

Incredibly simple to use, Display Purposes will show you the best hashtags for your needs weighted against various factors such as location, language etc.

Also, junk and generic hashtags are filtered out, which leaves you with only those that give your photos an actual chance to be seen.

Pricing: Free

10. Twubs

Twubs_screenshot_aug2019

For Twitter enthusiasts, Twubs is a particularly useful tool. That is because it’s both a hashtag directory that aggregates all keywords related to a particular topic, as well as an engagement tracking tool.

Twubs enables you to follow and analyze the conversations related to your brand. Also, it allows you to register your own hashtag and create a related landing page, which you can use to host chat sessions and to display discussions from the Twitter chat.

Pricing: Freemium

11. Socialert

Socialert_screenshot_aug2019

Another reliable tool that allows you to monitor your hashtags, Socialert also allows you to track keywords and accounts.

This tool gives you insight on the impact your hashtags have across different social media platforms, and find active users that you can use to spread the word about your brand. All of this information can help you find out the preferences of the public, and create more engaging posts.

Pricing starts at $24.95/month

12. Mention

Hashtag Analytics Tools: Mention

Created to help businesses understand their online presence, Mention allows users to track brands, competitors, and/or industry topics.

The platform covers information available in over 40 different languages and exports the gathered data in segmented and understandable reports.

Aside from monitoring mentions and hashtags across various platforms, Mention also allows you to track users and their activities. This can help you find potential influencers to reach a wider audience.

Pricing: Starting at $49/month

13. BrandMentions

Brandmentions_screenshot_july2019

BrandMentions is a complete Social Media Analytics tool, which can do brand monitoring, reputation management, business intelligence to competitor spying.

This tool provides you with relevant information and important metrics pertaining to your brand awareness campaigns.

Pricing starts at $99 and goes up to $299/month

14. Pixlee

Hashtag Analytics Tools - Pixlee

Even though Pixlee is best known as a UGC and influencer platform, it also gives insightful hashtag analytics.

Its free Instagram Analytics tool gives you weekly reports on your hashtag statistics, with analysis that extends to both your own content, and user-generated content.

It also has social listening features that allow you to monitor conversations about your brand and helps you identify influencers.

Price: Contact Pixlee for pricing.

15. Talkwalker

Hashtag Analytics Tools - Talkwalker

Talkwalker is a marketing tool that allows users to analyze their performance on various social media sites in real time, follow the trends in the industry, and later optimize their performance according to this information.

The tool uses sources in 185 languages and is equipped with an automatic translation which makes it easy to follow data coming from different parts of the world.

Another useful feature is the text and image recognition which allows users to get insights based on the position of their logo on social media.

Pricing starts at $9,000/year


Final Notes

If you read the list and all the descriptions of the tools we covered, then you probably noticed that most of them offer similar features. The difference is the details they provide and the corresponding price tag.

But, which one should you choose?

If you are an individual, who wants to increase his or her reach, then we suggest you start with the free tools that mainly show you a way to get on the social media “map”.

If you are a business, on the other hand, a free, basic tool won’t do. Why?

Well, if you want to improve your performance, optimize your offerings and improve your communication with your customers, you will have to pay for a tool that offers more features and provides more detailed reports.

Believe us, the cost will be inconsiderable when you compare it to the value that gathered insights bring to your business.

However, note that every business is different, so ultimately, no list or article could tell you with complete certainty which tool will fit your needs best. However, if you want to find “The one tool” for you, the best thing you could do is try out a couple of tools and see for yourself which one you are the most comfortable with.

In fact, most of the tools available on the market are aware of this fact, which is why they offer free trials.

So, go ahead and test the waters with a couple of these tools. Afterwards, you can decide if this is the one, or perhaps you’d rather find another tool to “bathe in”.


Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Twitter Analytics Guide
Twitter Analytics Guide

Twitter Analytics Guide – Updated in November 2020

Marketers are constantly in search of actionable insights to improve their social media strategies.

You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights.

And while these are all great resources, the most valuable insights are most often found directly within your social data.

Twitter Analytics are the perfect example.

When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them.

If you’re not sure where to start when it comes to Twitter Analytics, this guide is for you. We’ll discuss:

  • The basics of Twitter Analytics
  • The benefits of tracking Twitter Analytics
  • The key Twitter Analytics metrics
  • The best-available Twitter Analytics tools

Without further ado, let’s dive in…

Jumplinks:

Twitter Analytics Explained
Why Twitter Analytics Matter
How to Use Twitter Analytics
Twitter Analytics Metrics and Features You Should Know
A Sidenote on Twitter Ads Metrics
The Five Best Twitter Analytics Tools for Your Business in 2021
1. Keyhole
2. Sprout Social
3. Union Metrics
4. Hootsuite
5. Buffer
Stop Ignoring Your Twitter Analytics

Twitter Analytics Explained

While Twitter isn’t the most popular social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports.

There’s a reason it’s such a status symbol to be verified on Twitter.

It took businesses almost a decade to figure out “how to Twitter” effectively, but marketers finally learned that Twitter isn’t an advertising platform—it’s a conversation platform.

Once you start truly engaging with your audience, you unlock an indispensable business intelligence tool: Twitter Analytics.

Twitter Analytics, originally launched in 2014, is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience.

With Twitter Analytics, you can track top tweets, impressions, profile visits, mentions, followers, and more.

So why should businesses spend valuable time digging into their Twitter Analytics?

Why Twitter Analytics Matter

Analyzing your Twitter metrics will give you an answer to the following questions—all of which are key to boosting traffic and sales.

1. Learn what your audience wants

Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience.

You can dive deeper into the kind of products, content, and copy that resonate with them the most by looking at your engagement rate, mentions, and social shares.

By looking at your top content, you can make educated guesses about what made a particular tweet stand out among thousands of other tweets that showed up on your followers’ feeds at that very second!

For example, you may find your audience responds more to tweets with videos than plain text.

The more data you analyze, the easier it will be to notice behavior patterns and see what exactly makes your audience tick.

2. Learn when to tweet

This one’s simple:

To enhance engagement, find out when your customers are online, and post during those specific time windows.

While Twitter has added features like Top Tweets and Moments to help great tweets linger on timelines for longer, the reality is that most tweets have a short lifespan.

It’s safe to say that getting the timing right is an indispensable part of the entire Twitter success puzzle that shouldn’t be overlooked.

Twitter Analytics can help you figure out the best time to post so that you can build an optimal tweeting schedule.

3. Track your performance over time

Not only can you track your content performance at the level of individual tweets, you can also track your overall account performance over time. This will allow you to conduct a Twitter account audit.

Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account.

Then, you can match up your content plans or campaigns from those time periods to determine what strategies worked best for your account—whether it was an influencer campaign, a hashtag campaign

Now that you’re convinced tracking your analytics are worth it, let’s start by showing you how.

How to Use Twitter Analytics

To access Twitter Analytics, start by logging into your Twitter account. Then, click the More… menu, followed by Analytics.

Twitter Analytics Guide Instructions
Twitter Analytics Guide Instructions

Boom, you’re in.

You can also access Twitter Analytics directly at analytics.twitter.com.

Once you’re logged in, you’ll see Twitter Analytics organizes your stats into four sections: Home, Tweets, Videos, and Conversion tracking.

The first section is your Twitter report card, which gives you an overview of your monthly performance, as well as top-performing tweets and top influencers within your network.

The Tweet activity dashboard will show metrics related to the performance of past Tweets: impressions, engagements, engagement rate, link clicks, retweets, replies, and more.

The Videos dashboard allows you to track the performance of your videos, including metrics on video views, completion rate, total minutes viewed, and retention rate.

Finally, the Conversion Tracking dashboard allows you to track website and mobile app events based on a tag you’d install on your website or app.

There’s a lot to dig into here, so let’s break down the most important metrics.

Twitter Analytics Metrics and Features You Should Know

Tweets

On the Home dashboard, Twitter will tell you how many tweets you published in a month. This can be helpful to make sure you hit your daily content publishing goals.

Profile visits

Twitter also gives you a monthly total of your profile visits, which is the number of times people visit your profile and feed.

Tracking this over time is a good indication of whether people take the step beyond simply interacting with one of your tweets to check out if you’re worth a follow.

Followers

Twitter Analytics also gives you a monthly breakdown of how many followers you gained or lost, as well as your current follower count.

While growing your follower count is great, it’s best to focus on metrics that more directly impact the bottom line, like engagements and link clicks. It doesn’t do much good to gain followers if they don’t interact with your content.

Top Tweet

A top tweet is your most-viewed tweet within a single month.

There are two ways a top tweet can amplify your success.

First, analyzing your top tweet allows you to find out what makes content relevant and valuable to your audience.

And second, since you are certain that this particular tweet resonates with people, you may want to consider promoting it to give it a further boost. If you’re going to pay to boost your content, you may as well boost the best content, right?

Top mention

Your top mention is the @ mention of your account that received the most engagements.

Why should you care? 

A Twitter user who’s already interacting with your brand – and gaining lots of attention for it – may serve as a great influencer or ambassador.

It will, also, give you a hint as to what type of content you can create that will generate the most buzz from your audience (whether it’s positive or negative).

Top Follower

Twitter Analytics also shows you the top follower with the highest follower count that started following you within the month. 

This follower may also serve as a potential influencer or collaboration opportunity.

Top Media Tweet

Similar to your Top Tweet, your top media tweet shows off your photo or video tweet that earned the most impressions within the month.

Impressions

Twitter impressions are the number of times a tweet was seen on someone’s Twitter feed.

You can access impressions at the account level over a time period, or at the individual tweet level.

Twitter Analytics Guide: Impressions

Impressions are a measure of reach, allowing you to see what type of content earns you the most eyeballs.

Engagements

Twitter engagements are the total number of interactions with a tweet, including clicks on any element of the tweet, retweets, likes, replies, or follows.

From the Tweets dashboard, Twitter will also break down your engagements by:

  • Engagement rate
  • Link clicks
  • Retweets without comments
  • Likes
  • Replies
Twitter Analytics: Engagements

These metrics are available as daily totals, monthly totals, and monthly averages.

However, engagements on their own don’t tell you much, because they’re often correlated with impressions—tweets that are shared and seen more are going to be interacted with more.

That’s where engagement rate comes in handy…

Engagement Rate

Divide your Twitter engagements by your impressions. This will give you the engagement rate.

This is the rate at which people interact with your tweet or tweets. 

Engagement rate is extremely useful when it comes to understanding what drives people to interact with your brand. This is especially true if you’re interested in driving traffic and sales directly from Twitter.

Analyze the tweets that earn the highest engagement rates and think about what made them successful. Was it a hashtag? A question? A video? 

Website & Mobile App Events

By installing a conversion-tracking tag on your website or mobile app, you can push back data on website and/or app conversions back into your Twitter Analytics dashboard.

This tracking tag is vital for any paid Twitter ad campaign, as your tracking tag will build up an audience base to whom you can target your ads.

A Sidenote on Twitter Ads Metrics…

While Twitter technically splits its Twitter Ads campaigns from its main Twitter Analytics dashboards, it’s important to know which metrics are available to advertisers, should you decide to go the paid route.

The campaign dashboard is accessible at ads.twitter.com. If you haven’t set up an ad campaign yet, you’ll have to do so before you can access any analytics.

The campaign dashboard allows you to track impressions, engagement rate, results, and cost-per-result.

Results

What are Twitter results? They certainly sound like something we should be aiming for…

Results is a generic term for the campaign objective you set for your ad campaign. They can be a measure of:

  • Reach
  • Video views
  • Pre-roll views
  • App installs
  • Website clicks
  • Engagements
  • Followers
  • App re-engagements
Twitter Analytics: Campaign Objectives

Cost-per-result

Perhaps it goes without saying, but the cost-per-result is your Twitter ad spend divided by the number of results you achieved. 

It can be thought of similarly to cost-per-acquisition or cost-per-conversion.

The Five Best Twitter Analytics Tools for Your Business in 2021

While the native Twitter Analytics platform can be an important (and free) tool in your digital marketing toolkit, the platform certainly has major shortcomings.

It’s extremely limited in how you can access the data. You may want to get more fine-grained than daily data, and you may want to more easily access data on your audience—especially when it comes to identifying potential influencers.

Here are the top Twitter analytics tools that will give you more powerful insights into your Twitter data.

1. Keyhole

Social Media Tools - Social Sentiment Tools - Keyhole

Keyhole is the go-to social media analytics tool for individuals and companies looking to understand what topics and types of posts attract their audience’s attention.

Keyhole’s real time hashtag analytics and keyword tracking feature enables users to:

  • Monitor and manage social conversations and brand sentiment
  • Identify top influencers
  • Find trending topics
  • Track and aggregate events and campaign data
  • Research live and historical data
  • Analyze your competitors
  • Easily share in-depth reports with your team

Ultimately, Keyhole empowers users to optimize their content and posting schedule, plan more engaging future campaigns, and make more informed decisions about their brand’s social media strategy.

Price: Keyhole starts at $49 per month, but you can try it out first with a 7-day free trial.

2. Sprout Social

Twitter Analytics Tools Sprout Social

While it’s best known as a social media management tool, Sprout Social also offers a Twitter analytics solution.

Using Sprout Social, you can find your top performing content and compare your stats to your competitors.

Sprout Social also has social listening and engagement features that make it a popular choice among marketers.

Price: A Sprout Social subscription starts at $99 per month.

3. Union Metrics

Union Metrics offers comprehensive visual reports which make it easy to understand and digest your Twitter data.

With Union Metrics, you can track keywords and conversations, find contributors and top influencers. Also, it allows you to estimate the potential size of any Twitter conversation, and perform competitive analysis.

Price: Union Metrics starts at $49 per month.

4. Hootsuite

Twitter Analytics Tools: Hootsuite

No list of social media tools is complete without mentioning Hootsuite.

Mostly used as a social media management tool, Hootsuite can also be used to assess one’s social media activity and impact, track and boost responsiveness. Also, it brings all social media platforms together into a single custom report that can be easily exported and shared within your organization.

Price: Hootsuite starts at $29 per month.

5. Buffer

Twitter Analytics Tools: Buffer

Buffer is another social management tool built in a similar way as Hootsuite. On top of Twitter analytics and attractive reporting dashboards, it also has robust publishing tools 

Price: Buffer’s analytics tools start at $35 per month.

Stop Ignoring Your Twitter Analytics

Social media platforms like Twitter give organizations access to incredible amounts of data. When accurately collected, organized, and analyzed, these can be turned into an invaluable strategic asset.

If we sum up everything we talked about in this exhaustive guide, we can determine five ways social listening and Twitter analytics can help you elevate your business:

  • Understand what your customers want and need
  • Find trending topics to drive future campaigns
  • Identify potential partnerships and influencers
  • Analyze brand sentiment and reduce your crisis response time
  • Keep an eye on the competition and keep ahead of the game

In short, Twitter analytics tools can help in the quest of giving your Twitter data a purpose and turning it into actionable insights that you can use to make well-thought business decisions and come up with a competitive marketing strategy.

Keyhole can help you take your Twitter analytics analysis to the next level. To get started with Keyhole, try a free trial today.

The Top 25 Social Media Analytics Tools [Updated for 2021]

Top 25 Social Media Analytics Tools

Updated – November 2020

Did you miss our previous article on the best Sentiment Analysis Tools? No worries, you can read it here: https://keyhole.co/blog/best-sentiment-analysis-tools/

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand.

In fact, customers are significantly more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience.

But social media is a data beast!

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand.

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Helping you put your brand in front of the right audience at a the right time.

In addition, tracking the right metrics can improve your brand management, customer service and experience, and help you grow your brand.

Now, it’s important to choose a tool that fits your unique needs. To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021.

Looking for a specific tool? Jump ahead:
1. Keyhole
2. AgoraPulse
3. Oktopost
4. Brandwatch
5. BrandMentions
6. Meltwater
7. Reputology
8. TapInfluence
9. Hootsuite
10. NetBase
11. quintly
12. Rival IQ
13. Social Studio
14. Sprout Social
15. Socialbakers
16. Brand24
17. Mention
18. Followerwonk
19. Iconosquare
20. Audiense
21. Tailwind
22. TweetReach
23. Falcon.io
24. Minter.io
25. Viralwoot

Read moreThe Top 25 Social Media Analytics Tools [Updated for 2021]

How to Get Verified on Twitter in 2020: Boost Your Chances

How-to-Get-Verified-on-Twitter-in-2020_-Boost-Your-Chances

Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. 

The verification badge next to the verified account’s profile name. When you search for the account, you will see the badge next to the account name in search results. 

How to Get Verified on Twitter in 2020

Jump Links:

What Types Of Accounts Does Twitter Verify?

Why It’s Important To Become Twitter Verified

Steps You Need To Take To Become Twitter Verified

How To Maximize Your Chances At Becoming Twitter Verified

What Types Of Accounts Does Twitter Verify?

Not everyone qualifies for verification. 

Twitter has a clear guideline on which accounts qualify to be verified. The major factor in getting verified on Twitter is that your profile is of public interest. Generally, this includes user accounts in the following interest areas:

  • Music

  • Acting

  • Fashion

  • Government and politics

  • Religion

  • Journalism and media

  • Sports

  • Media

  • Business

Why It’s Important To Become Twitter Verified

Before we tell you how to get Twitter verified, let’s look at…

Why get verified on Twitter?

While a verified badge does not imply an endorsement by Twitter, there are so many advantages of getting your brand verified on Twitter. 

1. You Can Filter Your Notifications Stream

As a verified account, you can filter your notifications to include only replies, likes, and retweets from other verified users. You can apply the same filters for your DMs. This is especially a neat hack for brands with a large following. 

2. You Gain Trust From Your Audience

85 percent of consumers will buy products or services from brands they trust. Nothing shouts “trustworthy” on Twitter more than a verified checkmark. Having the blue tick means you have passed some kind of test of worth.

3. Prevents Twitter Identity Theft

Impersonation on Twitter is quite common and can take the form of parody accounts or malicious phishing attempts. 

It can be quite difficult for Twitter users to tell two identical accounts apart. However, if your account is verified, the blue check is a mark of authenticity. It shows that your account is the real deal. 

4. Helps You Network with Influencers

Influencer marketing is pegged to be the next big thing in marketing. Influencers are now aware of the power they hold, and thus, tend to be selective with who they engage with on a deep basis. 

If you are running a Twitter influencer campaign you want to bring your A-game so that influencers can recognize you and want to work with you. You, therefore, need to stand out from the crowd.

What better way to do so than to get verified?

When an influencer sees an incoming message from someone who is verified, they are more likely to give it more attention.

5. Build Your Reputation as an Industry Authority

The Twitter blue check is without a doubt a badge of honour, an achievement, something rare that not everyone gets. Having one puts you in an exclusive club of a few hundred thousand other accounts. 

You can use this honor to your advantage outside of Twitter to reinforce your authority in your industry. 

Steps You Need To Take To Become Twitter Verified

At the end of 2017, Twitter decided to work on a new verification program to improve the process and ensure all verified accounts met their new guidelines

We get it, getting into an exclusive club takes effort. 

To get the improvements done, Twitter put a pause on accepting public submissions for profile verification.

How to Get Verified on Twitter in 2020 - Twitter Verification

The company is planning to bring back the program soon and allow users to request for verification.

Twitter told TechCrunch that it will publicly document what qualifies a Twitter user to be verified so that people understand why the company makes the choices it does.

You certainly want your profile ready once the program opens up again, right?

Then let’s get straight to the steps you need to take to get your account ready for Twitter verification. 

1. Add Your Phone Number

Most people would rather leave out their phone numbers when creating social media profiles. However, on Twitter, a phone number adds a layer of protection and is, therefore, a must if you want to get verified. However, your phone number is not public.

Adding your phone number on Twitter is simple, just follow this link.

2. Confirm Your Email Address

Go to your account settings and submit your email. Next, confirm your email by clicking the confirmation link sent to your registered email address.

3. Complete Your Profile

To increase your chances of Twitter verification, you need a complete profile. Make sure to add in:

  • Name: Add your (or your organization’s) real name in the Name section. A name is not only necessary for verification but also helps your account be found on Twitter and Google search. 

  • Bio and Birthday: This is the part that tells Twitter why your account is of public interest. Be sure to add in your current position, employer, area of expertise, and any noteworthy accomplishments.

    If this is a personal account, add your birthday. You can choose to make your birthday visible only to users who follow you back. 

  • Profile and Cover Photo: Add recognizable profile and cover photos. The photos should be an accurate representation of you or your organization.

  • Website: Reinforce your authenticity by adding your website link on your profile. The link will direct users to your work or a relevant page.

Here’s an example of a complete profile:

How to Get Verified on Twitter in 2020 - Twitter Verification - Completed Profile

4. Prepare Your Pitch

Once the verification program is back, if the previous process is anything to go by, you will be required to submit an application form. In this form, you’ll have to write a “why I should be verified” paragraph. There’s no better time than today to get your pitch ready. 

When writing your pitch show how getting verified will help the Twitter community. Twitter does not care much about what verification will do for you but about how it will make the experience of other users better. 

So write from the reader’s perspective. Explain why Twitter users will benefit from what you do.

5. Select Your Five Links

You will also be required to submit a maximum of five links that add weight to your pitch. Even though Twitter lets you submit only two links, you want to submit the maximum five.

The links you share should show Twitter how awesome you (or your company) are. They should highlight your impact online. Share as many positive mentions of you or your business, from as many major sources as possible. This can include: 

  • Company profiles

  • Awards

  • Press you received from major publications

  • Bylines from major websites or publications

  • Author pages at major websites or publications

  • Speaking engagements

How To Maximize Your Chances At Becoming Twitter Verified

Even though verification is not currently available, you can still create a highly credible presence on Twitter by investing some time and attention into your profile. In doing so, you not only increase your chances of getting verified immediately the program is back, but also, increase your credibility and build trust on Twitter. 

Here are a few tips to help you get started:

1. Optimize Your Profile

Make sure that your profile is up-to-date and it is promoting your brand.

Why?

  • So Twitter users recognize you immediately.

  • To show how you are unique in your industry.

  • So Twitter can confirm your identity and authenticity.

And most importantly, your followers will not take you seriously if you don’t. And neither will Twitter. 

Here are a few ways to optimize your Twitter profile:

  • Update account imagery and branding: Update your profile picture and background image with relevant, high-quality images. You can use either a professional photo of yourself or a custom logo of your brand or business. Make sure that the images stand out and represent your brand or business.
  • Add a unique Twitter handle: Use a Twitter handle name that is unique to you or your brand. It is best to use a username that is the same across all your social media networks for consistency.

  • Improve your Twitter bio: Your bio should clearly state the purpose of your profile or your brand’s mission or services.

  • Add your contact information: Set your specific location and add a confirmed phone number. Don’t worry, your phone number won’t be made public. Want to tap into the free traffic from Twitter? Add your website or blog URL so users can access your work.

2. Be Active on Twitter

Make sure your Twitter profile stays consistently active by tweeting original content and engaging with your audience. 

While sharing your work is great and encouraged, to build your reputation on Twitter, it is vital to share timely, interesting, and related content from other credible sources. You can share industry humor, but keep it light-hearted, good advice, relevant articles, or even original research that connects to your area of interest.

Additionally:

  • Respond to social mentions. Be sure to be on top of all the conversations around your brand.

  • Make use of a Twitter Analytics tool such as Keyhole. This allows you to better understand your followers, what content resonates with them when they’re most active, and much more. 

Keyhole allows you to collect accurate & real-time data that you can a deeper dive into and understand what’s working in your Twitter strategy.

You want to be seen as active and involved with your audience.

Get Twitter to take notice that your audience cares about your public impact and you’ll have an easy time convincing the company that you’re worthy of the blue check.

So always create and share valuable content with your followers frequently and consistently. If you don’t have the time to do it, there are lots of content creation tools that will make your life easier. 

How to Get Verified on Twitter in 2020 - Keyhole Twitter Analytics

3. Link To Other Verified Twitter Accounts In Your Bio

Another great way to gain social proof and increase your credibility is to @-mention relevant verified profiles within your Twitter bio. Show your fans that you roll with the who is who on Twitter. This trick will also help you gain more followers.

If you’re an individual, you can add your current or past employers, past employers, or connections you have with other users eg. spouse, business partners, influencers, etc.

For companies, mention parent companies or VCs that have funded you.

How to Get Verified on Twitter in 2020 - Keyhole Twitter Analytics - Example of a Verified Account

4. Add Numbers and Specifics to Your Twitter Bio

Do not be shy about self-promoting yourself a little bit on your bio. Showcase what you have achieved. 

Here are a few ideas:

  • +3 million customers and counting

  • We’re a $10M startup …

  • Fortune 500

  • Celebrating 25 years in business

5. Display Your Real Location

While you may want to get creative with your location and add something like “Planet Earth”, showing your precise location will help Twitter verify your business. It will enable the company to understand your activity in the offline community. 

Displaying your real location can also help you establish more real-life relationships with other Twitter users who relate to where you live, work, and play.

5. Connect with Leaders in your Field

Engage thought leaders within your industry on Twitter. You could initiate a chat session with them, ask them thoughtful questions, or keep sharing their content. A brand that is not afraid to engage with important people within its industry is perceived to be authentic and trustworthy. 

6. Promote your Peers

People love getting some love online. When you see other people and brands do great work, give them a shout out and share their content. Follow other profiles and recommend accounts that you think your followers will find useful. Mention why you think these accounts are awesome. 

7. Tell Your Story Visually

People resonate more with images than with text. According to Kissmetrics, Tweets with images get 18% more clicks, 89% more favourites, and 150% more retweets.

Take advantage of the power of images and use them to tell your story and keep your Twitter fans engaged and interested in what you do. 

There is no doubt that having a Twitter verified badge is a huge advantage for individuals and brands. However, marketers are still wondering, when will Twitter open up public applications for verification again? 

At this point, there’s no expected date, so we’ll have to sit tight and hope this happens soon. In the meantime, now that you know how to get verified on Twitter, go on and get your account ready for when the Twitter verification program is back.

We promise to keep you updated!


Related Articles:

Top 13 Twitter Analytics Tools in 2019

8 Killer Tips to Grow Your Twitter Follower Count Organically


Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook

This article was updated on August 12th, 2020.

Finding influencers has become much easier over time – especially with the explosive growth of social media and information that is now available.

You can use available data from social networks and social media analytics tools to rank their influence objectively.

Using hashtags will bring your influencer marketing to the next level by filtering out influencers based on your contextual needs.

For example, if you’re looking for influencers to promote the Audi A4, you don’t need to use generic users who are influential in ‘cars’ — that’s too broad!

Instead, hashtags like #AudiA4 can help you find influencers with true reach and power over their audience to promote the Audi A4.

Want to learn how?

This article will walk you through some simple methods to find influencers on Instagram, Twitter and Facebook using hashtags.

Jump Links:

Why Does Your Brand Need Influencers?
Why Hashtags Matter to Your Influencer Marketing Campaign

Types of Hashtags to Use
1. Industry-Centric Hashtags
2. Branded Hashtags
3. Location Hashtags
4. Celebration / Holiday Related Hashtags 

How To Find Influencers On Instagram, Twitter And Facebook Using Hashtags
Instagram
Twitter
Facebook

Criteria to Select the Best Influencers
1. Build a Long List of Influencers 
2. Examine Their Reach Metrics
3. Consider Relevance 
4. Identify the Level of Engagement 
5. Personality
6. Vet the Content 

Best Practices For Reaching Out To Influencers
1. Establish Brand Goals
2. Engage with Influencers
3. Personalize Your Outreach Approach 
4. Be Part of the Conversation

Why Does Your Brand Need Influencers?

Before we get down to business, let’s first take a look at why influencers are important for your business. 

When you work with influencers, you not only tap into their audience, but also their audience’s network. 

Because of their huge influence, influencers can help increase your social media reach exponentially, drive rich traffic to your website, and most importantly sell your product through their recommendation or by sharing their experience.

If you’re still on the fence about influencer marketing, here are five statistics that will convince you:

Why Hashtags Matter to Your Influencer Marketing Campaign

Hashtags are, no doubt, one of the best ways to find influencers for your marketing campaign.

Why is that so?

Tracking which hashtags influencers are using gives you valuable information that will better inform your influencer marketing strategy. 

For starters, hashtags can help you better understand the conversation themes that influencers want to be a part of. This lets you know what influencers care about.

When you reach out to your preferred influencers, you will know exactly what to offer them so that they’ll want to work with you.  

Hashtags also give you a glance inside of the influencer’s strategy, giving you the chance to know what they think is currently trending in your industry. 

Hashtags can also give you useful competitive data. Taking a look at brand or campaign-specific hashtags that influencers are using within their posts will help you know which influencers are working with your competition. 

Types of Hashtags to Use

When it comes to using hashtags to find influencers to partner with, you have to be strategic in the way you do it. Not all hashtags will be useful to you. Here’s a guide on how to select your hashtags. 

1. Industry-Centric Hashtags

These are hashtags created using broad and common terms that are specific to your niche.

Such hashtags convey exactly what your content is all about without forcing the reader to guess. For instance, #fitness for sports brands and #wanderlust for travel-related accounts. 

2. Branded Hashtags

Branded hashtags tell you directly about the brand. Most brands use their brand name as standalone hashtags. For instance, #Audi.

3. Location Hashtags

Most brands tend to neglect location hashtags, but they are quite helpful in finding influencers interested in your area of business. They are especially fantastic for brick and mortar businesses and travel brands. Location hashtags help increase the scope of your post reach.

4. Celebration / Holiday Related Hashtags 

Most influencers bank on special days like Mother’s Day, Halloween, Valentine’s Day, etc. to promote their content.

Using these hashtags to find influencers can fetch you amazing results especially if you’re planning a celebration-related or holiday related influencer campaign.

How To Find Influencers On Instagram, Twitter And Facebook Using Hashtags

Now, let’s get down to business…

Instagram

If you’re looking to find social influencers, Instagram is a great place to start.

Instagram has grown to be larger than Twitter, and is definitely a tool you should incorporate into your social strategy if you haven’t already.

Recent updates on Instagram have Instagram influencer marketing more effective. Instagram TV (IGTV) for example, allows users to create videos up to 60 minutes long. Influencers can now use IGTV to offer in-depth product reviews, tutorials and  ‘how-to’ series.

Another great update is the ability to schedule posts for Instagram and IGTV up to six months in advance. This means that you can plan an influencer publishing schedule to release regular collaborative content.

But not every consumer is using Instagram.

According to statistics, the majority of consumers active on Instagram are aged between 18 and 24 years. Therefore, find influencers that resonate with this young demographic if they are your target audience. 

So how do you find influencers on Instagram?

One simple way to find social influencers on Instagram is to search for relevant hashtags, such as #AudiA4, and take a peek at the profiles of images that appear in the Top Posts of the hashtag.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi instagram hashtag to identify influencers who talk about audi.

You can also use a tool like Keyhole to track hashtags and sort results by highest number of engagements or likes.

You can peruse the profile and compare against metrics such as engagement to determine if they are a viable fit.

When checking their profile, you can also check to see if they have an email on their profile, identify as an influencer, blogger, or have their own website.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi instagram hashtag to identify influencers who talk about audi.

Twitter

Twitter is another lucrative platform where you can find influencers.

Many users use Twitter as a direct distribution method, sharing their thoughts, opinions, and resources such as blog posts.

To use Twitter to find influencers, use the search bar and type in the relevant hashtag you’d like to search.

We’ll continue to use #AudiA4 as our example.

Using the Audi twitter hashtag to identify influencers who talk about audi.
Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi twitter hashtag to identify influencers who talk about audi.

You’ll see a timeline of tweets for that particular hashtag. Twitter defaults to displaying the top search results, but you can also sort by latest Tweets, people, photos, and videos.

You can scroll through the list and begin to find influencers for your brand.

Some key metrics to examine when identifying influencers on Twitter are engagement, including Retweets and Likes.

You can click on their profile to learn more about the user, and examine metrics such as their follower count.

Facebook

Facebook is another great platform to use for influencer marketing. The social platform is continuously making updates that seem to be favouring brands if used well. 

For instance, you can now use Facebook Live to broadcast live video on multiple platforms at once. So Live streams by your influencers can now be seen by more audiences around the world.

Influencers can now host Watch Parties and tag branded content partners. Additionally, if you host a Watch Party with an influencer, you will both be able to see the metrics making it possible to measure your ROI.

When it comes to using hashtags to find influencers on Facebook, you might have to dig deeper because hashtags on Facebook are typically used less in comparison to platforms such as Twitter and Instagram. However, there is still a plethora of opportunities to find influencers on Facebook.

In the Facebook search bar, type in the hashtag relevant to your industry that you want to search.

Using the Aritzia facebook hashtag to identify influencers who talk about aritzia

You will see all posts show up. You can choose to filter the search results by who the posts are coming from, post type, tagged locations, date posted, and more.

Explore a users profile to determine if they are a suitable influencer for your campaign.

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand, and will be a good fit for your marketing campaigns.

You can also use Keyhole to identify top influencers within a tracked keyword.

Hashtag Tracker - Snippet of Keyhole

Criteria to Select the Best Influencers

Now that you know how to use hashtags to find influencers on the top three social platforms, let’s see how to select the best influencers for your campaign.

1. Build a Long List of Influencers 

Take a look at the influencers that you were able to find using hashtags and compile an influencer database. Your database should include influencer names, social footprint, personal performance metrics and contact information.

2. Examine their Reach Metrics

Next, categorize your influencer based on reach, which is defined by the audience size. Consider the following categories:

  • Celebrity: Celebrities tend to have a large audience size. However, they also tend to have a less engaged audience. 

  • Macro-influencer: Macro-influencers build their online personal brands to attract large fanbases. Many have a significant presence and are often approached by brands for sponsored posts. The advantage of using macro-influencers is that they have a distinguished voice and brand aesthetic.

  • Micro-influencer: Micro-influencers, unlike macro-influencers, have a smaller following of less than 10,000 but their audience is highly engaged. Just like macro-influencers, micro-influencers build an online following by sharing specific content that speaks to their audience.

3. Consider Relevance 

After you’ve looked at influencer reach, the next thing to look at is relevance. Relevance measures the contextual fit for your brand. Who from your list would be most relevant to your audience?

To answer this question, use brand personas to determine who is appropriate to engage with based on the categories and topics they are discussing. Select influencers who naturally connect to your mission, topics, product or service.

4. Identify the Level of Engagement 

Once you’ve narrowed down your list to the influencers most relevant to your brand, go further down to influencers with the most committed and engaged following. Follower engagement speaks to the influencer’s authenticity. 

5. Personality

Influencers become close business associates during the campaign. You, therefore, want to work with people who are reliable, honest, and professional. 

6. Vet the Content 

Lastly, you want to work with influencers whose content fits your brand. Does the influencer post content that would speak to your audience?

Be vigilant when vetting content for obscenity, profanity, highly political posts, and competitor mentions, as these may make your campaign could quickly backfire.

Best Practices For Reaching Out To Influencers

Once you’ve selected the right partners to work with, you have to reach out to them and request for them to partner with you. Remember, just because you’re interested in working with an influencer does not mean they’ll want to work with you too. How you approach them will help convince them to work with you. 

Here’s how to do it. 

1. Establish Brand Goals

Before you start reaching out to your chosen influencers, you must establish the goals of your influencer marketing strategy. Are you looking to increase sales, heighten your brand awareness, or grow your social engagement?

For your influencer marketing campaign to succeed, it’s vital that you create clear objectives, develop a clear message, and determine the campaign’s potential ROI before approaching influencers.

2. Engage with Influencers

Before reaching out to influencers, follow them on their various social media channels. Engage with their content and their audiences. Show an interest in what they do. This will make starting a conversation with them much easier.

3. Personalize your Outreach Approach 

Once you’re ready to start a conversation with the right partners, tailor your invitation for participation to what you’ve learned about them. Use the research you’ve done so far to solidify the relationship.

4. Be Part of the Conversation

Don’t leave all the work to your influencers. When you partner with influencers, make an effort to take part in the conversation during the influencer marketing campaign. Produce valuable content for your blog, share your opinion on topics trending in your industry, etc. This will drive organic traffic to your campaign and give it more relevance.

Wrapping Up

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand and will be a good fit for your marketing campaigns.


Related Articles:

How Do I Measure Hashtag Performance?

How Much Instagram Influencers Cost: A Guide to Influencer Marketing Pricing


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

Keyhole Social Media AnalBottleRock

How BottleRock Music Festival Amps Up Influencer Engagement with Keyhole

Updated on May 24th, 2020.

BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion.

Jump Links:

Identifying and Finding Influencers
Identifying Trends by Tracking Hashtags Year-Round
Sharing User Generated Content Live At Your Event
Optimizing Content

“When people come to Napa, the first thing that they think of is great wine. What goes along with great wine is great food, and what pairs perfectly with food and wine is music. Add beautiful rolling hills, vineyards, and world-class hospitality and you have what we call BottleRock Napa Valley.”

-Jasa Laliberte, Marketing Manager.

Jasa Laliberte for BottleRock for Keyhole

The festival was originally started in 2013, and by 2015 was selling out. In 2018, with an impressive lineup, festival tickets sold out earlier than ever before, spurring successful sales and a dedicated fanbase in the years of the festival after.

“We really focus a lot on customer experience, paying particular emphasis to our 4 different levels of VIP and providing an all-around amazing experience for the concert-goer from start to finish. In the same way that Napa provides such amazing hospitality, we try to do the same thing at our festival.”

Why Keyhole?

The marketing team at BottleRock accomplishes some pretty awesome feats through our tool year-round. Check it out! They include:

Identifying & Finding Influencers

Jasa’s team is able to regularly find and engage artists and influencers they didn’t know were speaking about BottleRock through Keyhole’s Influencers feature.

The ‘Influencers’ tab in Keyhole shows top users engaging with your hashtag or keyword, allowing you to engage with them and their content directly from the platform.

“Before Keyhole, I wasn’t seeing some of the bigger accounts that were talking about us. I just never knew they were out there being a positive influencer for us! So now I’m definitely looking into those people. We have kind of a daily ‘a-ha!’ moment with Keyhole.”

Identifying Trends by Tracking Hashtags Year-Round

According to Jasa, Keyhole’s biggest impact is saving time by clearly depicting cross-platform data.

We asked Jasa what she did before Keyhole, to which she laughingly replied, “Well, I had lots of spreadsheets!”

“The biggest thing that’s been helpful for us is being able to actually see our overall impressions online. The data was on different platforms and we were not able to see what other people were saying about us very easily. Now we are actually able to put a number and a statistic behind it.”

By tracking relevant hashtags and keywords year-round, Jasa’s team is also able to identify relevant trends as they happen, and adjust their marketing strategies and event accordingly.

“The biggest things are the analytics behind it, the numbers. We’ve tracked hashtags for the last 5 years, but we’ve never done it all year round–so it’s been beneficial for us to see different trends and quantify them.”

By being able to identify trends and track keywords and hashtags, it brings numerous benefits to the team by being able to measure reach and engagement, benchmark against competitors or other similar festivals, as well as track how people feel about milestones such as lineup announcements. 

Sharing User Generated Content Live At Your Event

Keyhole offers a Media Wall feature that’s extremely easy to moderate, and allows your audience to share content and connect on any sized screen. 

Whether it’s a massive jumbotron or simply a mobile app, help your event attendees connect and share experiences through the Media Wall feature. 

BottleRock uses Keyhole’s Media Wall to live stream content that festival attendees share on their social media to enhance the experience.

The team can also control what is actually being displayed on the Media Wall with the handy moderation feature – filtering out any content that may be inappropriate or irrelevant. 

Optimizing Content

Lastly, Keyhole helps with content creation by giving insight into the types of conversations users are having.

Keyhole’s word cloud for the ‘#BottleRock’ Keyword tracker shows what else people discuss when talking about Napa online.

“It is influencing our strategy. As we are moving to figure out specific copy and content, we are looking at what we’re putting out there in terms of hashtags and keywords, and figuring out what themes and trends we are seeing…what is being engaged with the most. We try and find that theme and replicate it.”

The word cloud helps to identify relevant themes and topics that can bring insights into marketing strategies by shining light on subjects that are also being buzzed about. 

Keyhole Streamlines Marketing Processes

Overall, Keyhole’s data has helped BottleRock’s marketing team save time and simplify their processes, allowing them to focus on what’s most important: creating unforgettable festival experiences and selling out year after year.

What can Keyhole do for you? Sign up for a 3-day free trial and find out!


Related Articles:

Broadcast and Media Companies: Improving Performance with Social Media Analytics

How NBC Universal Uses Keyhole to Flag Security Breaches


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Is The Optimal Social Media Post Length?

What is the optimal social media post length?

If you’re going to be posting actively on social media, you should try to make the most out of it.

Every social media platform has its own ideal post length that is most likely to resonate with users.

Jump Links:

Ideal Facebook Post Length
Ideal Instagram Caption Length
Ideal Tweet Length
Ideal Linkedin Post Length

How Can I Track the Best Post Length For My Brand?

What Is The Ideal Facebook Post Length?

The ideal Facebook post is very short: around 40-80 characters.

Jeff Bullas found that posts with 80 characters or less received 66% higher engagement.

What Is The Ideal Instagram Caption Length?

The ideal Instagram post is between 138 to 150 characters.

While the Instagram captions can be up to 2,200 characters long, captions get visually cut off at around 125 characters. Therefore, it’s recommended to keep your copy brief.

However, there is conflicting evidence on this, as some studies have shown longer Instagram captions to receive more engagement.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Is The Ideal Tweet Length?

The ideal tweet is between 70 and 100 characters.

While Twitter recently increased their maximum tweet length from 140 to 280 characters, people still prefer tweets that are short and sweet.

What Is The Ideal LinkedIn Post Length?

The ideal LinkedIn post is about 100 characters.

The “See More” link appears at about 140 characters, so it’s best to keep posts short enough to avoid being cut off.

How Can I Track The Best Post Length For My Brand?

All these post lengths are based on averages across many different types of accounts.

What works for your brand and your industry may be very different than what works on the average. It’s recommended that you first experiment with different post lengths and formats.

By using a tool like Keyhole, you can track which post lengths receive the most engagement for your brand.


Related Articles:

Writing Instagram Captions that Convert: Content, Formatting, and Hashtags

The Top 25 Social Media Monitoring Tools


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How Do I Live Tweet My Event?

Live tweeting is a great way to boost visibility of your event and create buzz in real time, while it’s happening.

Jump Links:

What is Live Tweeting?
Why Should You Live Tweet?

5 Tips for Live Tweeting an Event:
1. Create an Event Hashtag
2. Schedule Important Tweets
3. Identify Influencers in Advance
4. Post a Variety of Content
5. Don’t Sacrifice Quality

What Is Live Tweeting?

Live tweeting your event is the act of sharing information about your event on Twitter in real time.

It’s either used to promote live discussion between event attendees, or to keep your audience engaged and informed at the event, or even if they’re not able to attend your event themselves.

Why Should You Live Tweet?

Love it or hate it, Twitter is still the best social media platform for live conversations. It’s where people go online to participate in a live experience together.

Popular TV shows, sporting events, awards shows, and breaking news are all discussed in real time.

By live tweeting your event, you can boost brand engagement and draw in new followers. By encouraging your attendees to live tweet your event too, it helps your brand reach a new audience.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

5 Tips for Live Tweeting an Event

1. Create An Event Hashtag

By creating a branded event hashtag, you’ll give your audience an easy way to participate in the discussion.

And by using a consistent hashtag, you can track the overall visibility and engagement rate of all your event posts.

The CIA live tweeting the Oscars.

2. Schedule Important Tweets

You’re likely going to have a lot going on during an event. By scheduling important tweets in advance, you’re less likely to miss posting important details.

3. Identify Influencers in Advance

Do you know who’s going to be attending your event? Research their Twitter handles in advance so that you can tag them and track them at the event.

And by tracking your influencers who live tweet your events, you can identify potential brand partnerships.

4. Post a Variety of Content

Give your audience as rich of an experience as possible. Consider posting content such as:

  • Quotes from presenters
  • Answers to Q&A
  • Behind-the-scenes photos and videos
  • Retweets of attendees
  • Humorous or insightful commentary

5. Don’t Sacrifice Quality

While things may move fast, focus on posting high-quality, accurate content rather than always aiming for speed.

Your tweets must make people feel like they’re experiencing the event with you, not being broadcasted to.


Related Articles:

How to Create an Epic Twitter Hashtag Campaign

Top 13 Twitter Analytics Tools in 2019


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

15 Social Media Branding Strategies to Capture and Retain Your Target Audience

Updated on March 5th, 2020.

As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows.

Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too.

But developing a powerful, branded social media presence is a challenge you can’t quickly overcome.

Consider using these 15 social media branding strategies to do the job help you achieve a strong social media brand presence.

Jump Links:

Influencer Marketing:
1. Connect with Influencers
2. Get an influencer to Takeover

Consistent Messaging
3. Optimize Your Bio and Your Profile
4. Develop Your Voice
5. Be Consistent with that Voice and Your Topics
6. Post Regularly
7. Embrace Visuals

Continuous Engagement
8. Share User Generated Content
9. Create Groups or Communities
10. Join Chats
11. Avoid Platforms Unpopular with Your Audiences
12. Promote Your Profiles Beyond Social Media
13. Offer Users More than They Expect

Ongoing Analysis
14. Monitor Constantly
15. Measure Your Efforts

Influencer Marketing

For those who’ve built a respectable social media following, many strategists consider influencer marketing a next step in building brand recognition.

By getting an influencer who closely aligns with your target image to promote your accounts, audiences should associate your brand more closely with that target image.

For example, many consumers associate Under Armour with athletic strife and excellence because Steph Curry is its biggest spokesperson.

Though your brand may not be able to contract an NBA superstar, there are almost certainly influencers in your industry who can deliver branding benefits.

To identify influencers based on the hashtags and keywords they post with, make a search for those terms:

1. Connect with Influencers

The first step in executing an influencer marketing campaign is identifying suitable influencers.

Of course, they must have large audiences. But those audiences must be engaged. Some studies show the average engagement rate on Twitter is between 1 and 2%, so anything higher is suitable for an influencer.

The next step is building a relationship with an influencer who matches your criteria.

You can start by following target influencers on their main social channels, interacting with their updates and sharing their content.

Once you’ve built some rapport, pitch a campaign that builds your brand’s image while benefiting the influencer. The next section covers an example of how to do so.

2. Get an Influencer to Take Over

Getting an influencer to run your social channels for a day entices their fans to follow you, while giving him or her another avenue to showcase wit and knowledge.

For example, comedian and diehard Boston Red Sox fan Rob Delaney ran the MLB Twitter account on May 7, 2013. The profile gained about 20,000 followers, as Delaney tweeted baseball “facts.”

Influencer Marketing - 15 Social Media Branding Strategies - Influencer Takeover for the MLB

What’s more, the takeover helped MLB build a reputation on social media that many sports organizations aim to achieve: being funny and relaxed.

Consistent Messaging

The core of brand building on social media largely involves creating themes — or, messages — and regularly demonstrating them through text and visuals.

Whereas influencer marketing campaigns may be best executed once you’ve grown a sizeable following, consistent messaging should begin when you join a social channel.

It may take trial and error to see which kinds of content best resonate with target audiences.

But once you’ve figured that out, being consistent in your messaging should reinforce your brand image.

3. Optimize Your Bio and Profile

Your social profiles should encapsulate your business and its main messages, acting as a pitch for those who visit.

Summarize the benefits of using your products or services in your profile description, including applicable keywords to make your account easier to find for audience members. You should also provide another method of contact for serious business inquiries.

Consider emulating these profile descriptions:

Profile Optimization - 15 Social Media Branding Strategies

Depending on the platform, you can also alter your background, profile picture and theme colours to reflect your logo and match your website.

By doing so, consumers will begin to recognize your brand assets.

4. Develop Your Voice

Establishing a common posting tone makes your updates distinct and easily-recognizable. This can also help build a connection with your target audiences, especially if your voice is in tune with them.

Take IHOP as an example. On Twitter, the pancake house appeals to its young demographic by piggybacking off popular phrases among teens and writing without punctuation — similar to what you’d see in instant messaging.

Develop a Voice - 15 Social Media Branding Strategies

If you’re unfamiliar with relevant phrases or jargon, monitor your main social channels more closely. You’ll likely identify niche terms you can use to develop your voice.

On a surface level, using a distinct voice increases IHOP’s engagement. Deeper, it encourages followers to associate IHOP with a laid-back dining atmosphere.

5. Be Consistent with that Voice and Your Topics

You must be consistent with your voice — and the topics you post about — to build an authentic connection with your target audience, influencing them to keep your brand top of mind.

Otherwise, that voice you’ve worked hard to create may seem forced and disingenuous.

Deviating from core topics can also compromise brand tone and messaging.

Going back to IHOP as an example, its social media strategists don’t post about government food sanctions. Doing so could damage how the audience perceives the restaurant.

Stick to your voice and main topics to enforce your brand’s image.

6. Post Regularly

Since social media branding centres on influencing your audience to easily recognize and remember you, irregular posting damages your efforts by keeping you off user newsfeeds.

Posting frequency depends on audience activity and how audience members engage.

For example, you may realize that tweeting in the morning earns more replies than doing so in the evening. You could also earn more engagement by posting twice a week instead of five times to a given platform.

This will take some experimentation to determine.

However, an optimal posting schedule helps keep user attention while potentially earning more followers.

7. Embrace Visuals

Images can be powerful tools to encapsulate your brand’s identity and messages, instead of seemingly-random pictures with your logo tacked on.

Visual content should reflect:

  • Themes your brand stands for
  • Your brand’s unique or differentiating values
  • The topics your audience is interested in

Take this image from Red Bull’s Instagram account as an example:

Use Visuals - 15 Social Media Branding Strategies

It shows Red Bull’s connection to extreme stunts and appeals to its high-energy audience.

As well as engaging fans, visual content of this quality builds and solidifies brand identity. Take advantage of photo editing tools that focus exclusively on editing posts for social media – such as Instasize.

Continuous Engagement

Frequently engaging fans, followers and other audience members allows you to constantly communicate and demonstrate your brand’s core values.

You can engage audiences by sharing original and third-party party content that ties into brand messages, or running contests and social events related to them.

For B2C brands, replying to users also exemplifies favourable traits such as friendliness and helpfulness, especially when answering questions and helping solve issues.

As a bonus, regular engagement helps keep your brand at the top of consumer minds. This can potentially boost sales and other meaningful actions.

8. Share User-Generated Content

Like posting testimonials on your website, sharing user-generated content that positively depicts your brand can strengthen its identity.

Consider that more than 90% of consumers trust earned media — characterized as word-of-mouth from impartial sources — more than all other types of advertising.

Take a plus-size clothing company for example.

To reap the benefits of word-of-mouth on social media, share similar user-generated content.

9. Create Groups & Communities (or Participate in Them)

Creating, or participating in, groups and communities helps overcome many networks’ low organic engagement rates.

This helps generate buzz around your brand’s content. You can reach users who are interested in your industry or offerings, avoiding crowded timelines that constantly update and bury your posts.

For instance, an analytics company may create, moderate and promote a group about data mining. Not only does this give the company another method of engaging target audiences, but it furthers branding efforts.

That’s because, in the eyes of group members, the company aligns itself with images of research and analysis.

10. Join Chats

Similar to groups and communities, Twitter chats let you directly engage members of your target market to create buzz around your brand’s ideas, opinions and content.

Use a chat’s hashtag to interact with industry players — ranging from prospects to other businesses. You’ll likely build your follower count as you answer questions and interact with fellow participants.

Twitter Chats - 15 Social Media Branding Strategies

This type of direct conversation and engagement allows you to demonstrate expertise and helps build brand reputation among active industry voices.

11. Avoid Platforms Unpopular with Your Audiences

You may waste time and resources attempting to engage audiences on each major social network, as your target audiences may not be active on all of them.

LinkedIn may not be ideal for brands that target teens and young adults, whereas Snapchat likely won’t yield noticeable results for B2B companies.

What’s more, as developers create hyper-specific social media platforms, it may be advantageous to focus your efforts on ones that cater to your target audiences.

For example, many cosmetic surgery clinics favour niche forums over Google+ and LinkedIn:

Niche Platforms - 15 Social Media Branding Strategies

That’s why committing to a group of social platforms — slowly expanding it when appropriate — can help focus your engagement and branding tactics.

12. Promote Your Profiles Beyond Social Media

As your profiles act as engagement and branding hubs, it’s worthwhile to promote your accounts outside of social media to grow their followings.  

You can grow your social media presences by:

  • Participating in Industry Events
    • Run a booth to promote your products. Create valuable physical content to distribute. Strike up a conversation with attendees. As more people learn about your brand, you should gain more attention on social media.

  • Including Handles in Stores and on Products
    • For businesses who drive sales through physical locations, posting images of social networks lets customers know on which platforms you’re active.

By drawing offline attention to your social media profiles, your online branding tactics are likely to reach more users.

13. Offer Users More than They Expect

The bulk of users solely expect to receive status updates, albeit ones with original content, as they follow your social accounts. But offering perks can work to strengthen brand image.

For example, send a private message to new followers that contains a free coupon. It can use your brand slogan, colours and general information, encouraging them to visit your store or website.

They’ll be exposed to more branding tactics — whether physical or online — as a result.

Perhaps most importantly, giving customers more than what they expect influences them to link your brand to a positive experience.

Ongoing Analysis

As with any marketing activity, you must regularly analyze your social media branding efforts to ensure to your tactics are working. Otherwise, you lack insight into your performance.

The worst case scenario? You devote countless hours and a sizeable part of your budget to strategies that don’t yield desirable results.

The best case scenario? Your strategies effectively establish a brand identity, yet you ignore data that can help further establish this identity at a faster rate.

These two scenarios depict why ongoing analysis is crucial to successful branding on social media.

14. Monitor Constantly

Enacting a social media monitoring strategy helps ensure you don’t miss opportunities to build brand identity.

For example, as consumers may forget to tag you or misspell your handle, you can monitor company-related keywords to pick up on their posts and strike up a conversation.

Tracking industry keywords can also uncover engagement opportunities and openings to discuss your business.

Social Media Monitoring - 15 Social Media Branding Strategies
This Twitter live-stream sample is from a Keyhole real-time tracker.

This is beneficial for both branding and public relations because it opens doors to resolve issues and answer questions, exemplifying your business’s positive characteristics.

Finding these opportunities should accelerate your social media brand-building efforts.

15. Measure Your Efforts

Measuring social statistics such as reach and engagement can help refine aspects of your branding strategy.

Assume that using specific hashtags is a key part of promoting your initiatives and products. However, you discover that few users search for — and view posts containing — these hashtags.

Likewise, checking ad performance statistics may reveal they’re not reaching target audiences.

Word of your brand may not be spreading quickly enough as a result.

By measuring these social tactics either manually or with a tool, you can determine if it’s worthwhile to alter your strategies to build brand recognition among prospects more effectively.

Final Thoughts About these Social Media Branding Strategies

It’s important for digital marketers to ensure their activities — ranging from influencer campaigns to active social media monitoring — help establish a clear brand identity.

This means you shouldn’t post for the sole intention of getting shares and winning followers. Instead, think about how your actions can support brand goals and perception.  

The shares and followers will come as you work to build a unique reputation that resonates with your target audience.


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

Life is short and the internet is vast.