You guessed it: 2022 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to … Read more
Christmas for most is presents and jingles, but for Social Media Marketers, it’s a season of frenzy. Social Media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.
While 2020 may have changed our sense of style, fashion brands did not disappoint in creating fierce fashion social media campaigns. Here’s a list of the 5 best fashion social media campaigns proven by their successful results.
Twitter Analytics Guide – Updated in November 2020 Marketers are constantly in search of actionable insights to improve their social media strategies, and a guide to Twitter analytics is in order. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. And while these are all … Read more
Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. The verification badge next to the verified account’s profile name. When you search for the account, you will see the … Read more
Finding influencers has become much easier over time — especially given the transparent data that’s now available. You no longer need to rely on ‘black box’ scoring systems to find generic partner. You can use available data from social networks to rank their influence objectively.
Updated on May 24th, 2020. BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. Jump Links: Identifying and Finding InfluencersIdentifying Trends by Tracking Hashtags Year-RoundSharing User Generated Content Live At Your EventOptimizing Content “When people come to … Read more
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. Jump Links: Ideal Facebook Post LengthIdeal Instagram Caption LengthIdeal … Read more
Live tweeting is a great way to boost visibility of your event and create buzz in real time, while it’s happening. Jump Links: What is Live Tweeting?Why Should You Live Tweet? 5 Tips for Live Tweeting an Event:1. Create an Event Hashtag2. Schedule Important Tweets3. Identify Influencers in Advance4. Post a Variety of Content5. Don’t … Read more
Updated on March 5th, 2020. As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is … Read more