Twitter Audit: How to Conduct & Optimize Your Account

Regardless of whether you’re still figuring out how to use Twitter to boost your business, or you’re already doing well but are looking for ways to up your game, you’ll love this quick Twitter audit guide that will show you how to assess and improve your Twitter profile in less than 30 minutes. 

With the end of this quarter fast approaching, it’s time to start thinking about expanding your potential and making the next quarter more successful for your business. 

This means that it’s time for you to: 

  1. Start reflecting on what you did right and what could be done better in your business, and… 
  2. Develop new strategies to drive positive change and better results.

A quick Twitter audit will enable you to achieve just that – understand what works for your business and how you could improve your social activity to increase engagement, boost your follower count and improve your conversion rates.

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What is a Twitter Audit and Why Does it Matter?

Set Your Goals

Start With Your Profile

Audit Your Twitter Audience

Audit Your Tweets

What is a Twitter Audit and Why Does it Matter?

A Twitter audit is an assessment of your Twitter account and overall performance. 

A quick Twitter analysis like this will help you better understand your audience, fine-tune your content strategy, stay consistent and determine ways you can improve your online presence and return on investment.

Twitter audits should be done frequently – at least once every quarter – and they are fairly fast and easy to do.

Let’s jump right into the “How”.

Set Your Goals

Before you start with the actual audit, you need to define what success means for you and what you are hoping to get out of your Twitter activity.

Generally speaking, Twitter is best for raising brand awareness and providing timely customer service, but your goals will depend on your current business situation and your overall social media strategy. 

Read more on how you can develop a full blown social media strategy that works for you.

Start With Your Profile

Your profile determines your visitors’ first impression about your business.

Auditing your profile will help you ensure that you make a great first impression and that your visitors understand what your business is about and what you provide in terms of value.

Auditing your profile comes down to updating three elements: your Twitter bio, your Twitter profile pictures and your pinned tweet.

A good Twitter bio is short, clear and concise. Avoid using vague phrases and marketing buzzwords, and just explain what you do as you would to a friend.  

You only have a couple of seconds to capture your visitor’s attention before they click away so make sure that you use simple language and a clear statement that shows the value you can provide.

Your bio may be good already, but go over it one more time to make sure that all details are correct and up to date. 

Audit your Twitter profile pictures to make sure that your branding is consistent across all online channels. Update your profile photo to the latest logo of your company – your profile picture size should be at least 400 x 400 pixels. 

Also, update your header image (1,500 x 500 pixels) so that it matches your company’s messaging. 

You can use the header to reinforce your brand, promote a new product, or make an announcement.

Upon rebranding a couple of months ago, we decided to use our header image to increase brand awareness among our visitors and followers.

Gary Vaynerchuk’s header image is all about his personal brand as well.

As you can see, you can get creative with your header image – it’s social media and people are here for informal conversations after all!

Another thing that visitors see immediately upon landing on your profile is your pinned tweet – which is why we included this point in the “Profile Audit” section instead of the “Tweet Audit” section.

Pinned tweets are tweets that appear on the top of your profile for as long as you don’t unpin them or pin another tweet.

At Keyhole, we usually use the pinned tweet to promote new content or to make an important announcement, like we did with our big rebranding a couple of months ago. 

You can use your pinned tweet for different purposes:

To announce a new initiative…

To promote a new story…

To promote a new product…

… or to inform about a current campaign.

Smart Bird Social have published a great piece on the reasons why you should consider pinning tweets to the top of your profile.

SUGGESTED READ: Optimize Your Twitter Profile to Improve Visibility

Audit Your Twitter Audience

The next thing you want to look at is your audience. 

The audience audit is a crucial step since it helps you understand the kind of people that follow you and this serves two purposes.

  • It will help you create a better content creation strategy and publish content that this audience is interested in seeing.
  • It will help you see if you’re on the right path and if you’re doing everything right to attract the audience that will help you achieve your goals.

The Twitter audience audit is done in two steps.

STEP 1: Understand Who Your Audience Is

The first thing you need to do is understand what you audience is about and what their interests are. 

This will help you determine the kind of content that would resonate best with them, and in turn, increase your Twitter impressions, engagement rate, and will ultimately help you lose less followers and increase your following.

Thankfully this is easy to do and all you need to do is to get on Twitter analytics and check the audiences tab.

Here, you’ll be able to see your audience demographics, their top interests, gender distribution, as well as the change in your follower numbers for the past 30 days. 

This should give you a general idea of the kind of audience your content resonates with.

STEP 2. Check For Bots

Once you know your audience, you want to check how many of your followers are real people. 

Chances are your profile has at least some percentage of bot followers.

Think you’re an exception?

In 2018, Twiplomacy published a list featuring the world leaders and their fake followers as calculated by Twitter Audit.

This shows you that no one is immune to bots.

To do a quick audit of your own account, go to https://www.twitteraudit.com/ and enter your username.

Now, here’s the thing.

Fake followers can’t harm your account per se, and you can’t do much about your fake followers (unless you want to pay to have them removed).

What this audit will help you do is understand where you stand in terms of your actual following and will also help you determine your real engagement rate. 

STEP 3. Find Your Top Followers

If you want to step the Audience audit a step further, you can also perform a more advanced analysis and find out who your top followers are. 

You can easily do this using a social listening tool that allows you to track hashtags and monitor conversations and use these insights to connect with influential and engaging followers.

SUGGESTED READ: The Top 25 Social Media Monitoring Tools

Audit Your Tweets

The next step is to audit your tweets and evaluate your performance. 

Log in to your native Twitter analytics dashboard and select the Tweets tab. Here you can select a date range of your preference, and you’ll be shown a breakdown of your activity within your selected time frame. 

This report will show you your Tweet activity, including your top tweets, your tweets and replies, as well as the impressions and engagement rate next to each one of your tweets. 

On the right-hand side, you’ll be able to see the number of likes, replies and link clicks you’ve acquired during this period as well. 

Click the export data button to download a CSV of the report.

This report should give you a clear idea of what’s landing well with your audience and how you can optimize and improve your activity for maximum engagement. 

If you want to get down to the nitty gritty…

You can also use an analytics tool like Keyhole to track keywords, monitor social conversations and learn more about your audience and how they feel about your brand. 

This will help you understand what’s working for your target segment and identify patterns that will ultimately help you optimize your strategy and create more engaging tweets and stories that resonate with your audience.

SUGGESTED READ: The Ultimate Sentiment Analysis Guide

Another reason why you might want to consider using a third-party tool to audit your account is that the native Twitter analytics app will show you a performance report limited to a narrow time window. 

Keyhole allows you to export your data in any custom time range you choose and see trends, events and overall performance on particular days or create robust reports for a longer time period.

Performing a Twitter audit is a quick and easy activity that can ultimately determine your Twitter success and how well your message resonates with your audience.

The key in performing a successful Twitter audit is to make quarterly Twitter check-ins part of your routine.

This is the easiest way to evaluate your performance: quarterly Twitter audits will allow for a timely response to industry trends and your audience’s changing requirements – all this without being overwhelmed by the amounts of available data.

SUGGESTED READ: Twitter Analytics: A Guide to Drive Traffic and Boost Sales

If you haven’t done a Twitter audit until now, go ahead and schedule some time to see where you stand.

You’ll be able to make informed decisions about how you can make next quarter’s social strategy better and more lucrative for your business.


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook

Finding influencers has become much easier over time – especially with the explosive growth of social media and information that is now available.

You can use available data from social networks and social media analytics tools to rank their influence objectively.

Using hashtags will bring your influencer marketing to the next level by filtering out influencers based on your contextual needs.

For example, if you’re looking for influencers to promote the Audi A4, you don’t need to use generic users who are influential in ‘cars’ — that’s too broad!

Instead, hashtags like #AudiA4 can help you find influencers with true reach and power over their audience to promote the Audi A4.

Want to learn how?

This article will walk you through some simple methods to find influencers on Instagram, Twitter and Facebook using hashtags.

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Instagram
Twitter
Facebook

Instagram

If you’re looking to find social influencers, Instagram is a great place to start.

Instagram has grown to be larger than Twitter, and is definitely a tool you should incorporate into your social strategy if you haven’t already.

One simple way to find social influencers on Instagram is to search for relevant hashtags, such as #AudiA4, and take a peek at the profiles of images that appear in the Top Posts of the hashtag.

You can also use a tool like Keyhole to track hashtags and sort results by highest number of engagements or likes.

You can peruse the profile and compare against metrics such as engagement to determine if they are a viable fit.

When checking their profile, you can also check to see if they have an email on their profile, identify as an influencer, blogger, or have their own website.

Twitter

Twitter is another lucrative platform where you can find influencers.

Many users use Twitter as a direct distribution method, sharing their thoughts, opinions, and resources such as blog posts.

To use Twitter to find influencers, use the search bar and type in the relevant hashtag you’d like to search.

We’ll continue to use #AudiA4 as our example.

You’ll see a timeline of tweets for that particular hashtag. Twitter defaults to displaying the top search results, but you can also sort by latest Tweets, people, photos, and videos.

You can scroll through the list and begin to find influencers for your brand.

Some key metrics to examine when identifying influencers on Twitter are engagement, including Retweets and Likes.

You can click on their profile to learn more about the user, and examine metrics such as their follower count.

Facebook

Hashtags on Facebook are typically used less in comparison to platforms such as Twitter and Instagram, but there is still a plethora of opportunity to find influencers on Facebook.

In the Facebook search bar, type in the hashtag relevant to your industry that you want to search.

You will see all posts show up. You can choose to filter the search results by who the posts are coming from, post type, tagged locations, date posted, and more.

Explore a users profile to determine if they are a suitable influencer for your campaign.

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand, and will be a good fit for your marketing campaigns.

You can also use Keyhole to identify top influencers within a tracked keyword.


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

Hashtag Marketing Strategies to Engage Followers

Updated on October 17th, 2019.

Using hashtags effectively goes beyond casually plugging them into your tweets and posts.

On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand.

Learning how to leverage tagged topics should be a priority for marketers.

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1. Brand Hashtags
2. Trending Hashtags
3. Chat Hashtags
4. Content Reflecting Hashtags
5. Call-to-Action Hashtags

Here are five hashtag marketing strategies that social media teams have successfully used to engage their target audiences:

1. Brand Hashtags

Think of a brand hashtag as your signature. Unique to your business, it should be a concise and relevant slogan you include when sharing original content.

Encourage followers to use it as well. This way, they’ll have a clear method of sharing posts with you and others interested in your company’s products or services.

The online community will also know how to find content about your brand.

Why Brand Hashtags Successfully Engage Audiences 

A brand hashtag is a way for users to let the social community know what they think about your company. Instead of just sending you a message, they’re speaking to their followers and other users who look for tagged posts.

Everyone stands to benefit, because:

  • You build a discussion around your brand, encouraging the online community to learn more about your products and services while promoting them. Ideally, consumers will also follow links you share.
  • Those using the hashtag will draw attention to their posts, possibly earning more followers.

As a bonus, you can run a promotional contest. For example, the person who creates the most-shared post using your hashtag will win a prize at the end of each month.

Everyone loves to win. Just watch engagement steadily rise.

Example: #WinnersFabFinds

Winners, a popular Canadian apparel store, uses #WinnersFabFinds across all social channels. Both catchy and unique, Winners promotes the brand hashtag both online and in-store. Another great example of effective hashtag marketing.

With more than 4,500 posts, here’s what #WinnersFabFinds looks like on Instagram:

Customers share content, while Winners gets original pictures of them enjoying products.

Measure any hashtag you want, including brand hashtags, using Keyhole.

When a high volume of users include a specific hashtag in their posts, it “trends.”

Social media platforms have different ways of displaying trending topics. For example, trending topics on Twitter displays on the top right side of the screen, and Facebook has a trending section on the top-right corner of your screen:

Constantly changing in real-time, a trending hashtag can last for days or mere minutes.

When you see a trend that relates to your business, don’t hesitate to engage in it with relevant content.

Why They Successfully Engage Audiences

By sharing content through a trending hashtag, it’ll be seen by a group larger than your contacts and followers.

In a sense, your audience can be limitless — anyone who clicks on the trending topic can see your post. And if that post is witty, original or informative, the shares it generates will further boost impressions and comments.

Example: #CollegeIn5Words

When #CollegeIn5Words trended on Twitter, Denny’s Diner furthered its reputation as a company with a funny social media presence.

Being funny in this situation has its benefits, as Denny’s earned an enviable amount of likes and retweets. Not to mention all the replies it received, with people tagging their followers to share a laugh.

3. Chat Hashtags

Popular on Twitter, you can use chat hashtags to discuss a topic with users who are interested in the subject matter.

This is a form of hashtag marketing that calls for users to be directly engaging with a brand or an individual.

There are a plethora of industry and audience specific chat hashtags.

Chats are typically held at set times, sometimes involving one user asking questions and others giving their thoughts.

You can also start and promote your own, giving your brand more exposure. Make sure the hashtag is short – encouraging meaningful conversation is key, so it’s best not to deeply cut into Twitter’s 140-character limit.

Why They Successfully Engage Audiences 

People want to talk about topics they’re passionate about, so Twitter chats can give you access to a receptive audience. With a popular chat hashtag, that audience is already established and waiting to be engaged.

What’s more, contributing to a Twitter chat can boost engagement by letting you:

  • Connect with like-minded individuals. Many people may be interested in your company, but not know about it. Using a chat hashtag is a way of informing them about your ideas, as well as your products or services.
  • Demonstrate your expertise on relevant topics. If people are invested in a certain subject, they want to know more about it. Sharing your content can spark meaningful conversations.

Example: #TMLTalk

During every Toronto Maple Leafs game, #TMLTalk is a trending topic. The team with the NHL’s largest fan base interacts with supporters using the hashtag, encouraging them to share opinions and content.

During every Toronto Maple Leafs game, #TMLTalk is a trending topic. The team with the NHL’s largest fan base interacts with supporters using the hashtag, encouraging them to share opinions and content.

Fans are passionate – giving them an online forum helps them interact with fellow enthusiasts.

Organizations such as news sites can also use the hashtag to share stories and earn clicks. Meanwhile, the Maple Leafs organization gains another way to build, and communicate with, a dedicated audience.

4. Content-Reflecting Hashtags

Content-reflecting hashtags don’t have to be trending or even popular, per se. They’re not specific to your brand, either.

They’re simply tagged words that relate to a posts’ content. For example, a tweet about social media ads may contain “#digitalmarketing.” A post about a tourist attraction may include the city’s name, and so on.

Why They Successfully Engage Audiences

Think of content-reflecting hashtags as a way of optimizing content for search. Audience members may stumble upon your posts when looking for the words you tag.

This is useful for companies that:

  • Sell physical products
  • Operate in a set location
  • Participate in events
  • Share posts about niche topics that don’t trend or necessarily merit a brand hashtag

Content-reflecting hashtags become valuable when consumers perform general searches to find a certain item or learn more about a given subject. Being an early result can certainly earn you a click, reply or follow.

Example: #CleanEating

#CleanEating is a popular Instagram hashtag that carries over onto Twitter and other social platforms.

For example, here’s a typical post that would be associated with the hashtag:

Although it’s dominated by pictures of home cooking, a health foods store or restaurant could certainly leverage the hashtag to potentially earn comments or clicks to their website.

If used in conjunction with a location hashtag, an in-person visit also wouldn’t be out of the question.

5. Call-to-Action Hashtags

The goal of a call-to-action (CTA) hashtag? Encourage the online community to perform a specific action involving your brand.

It’s a traditional marketing concept that’s applied to social media.

A CTA hashtag usually starts with a verb, such as “share” or “talk.” Then, it should have a few short words that give additional instruction.

For example, a mental health organization may have a hashtag called “#TalkAboutMentalHealth.”

When a CTA hashtag gains traction, you’ll see posts across social platforms involving people taking appropriate action.

Why They Successfully Engage Audiences 

Social media users follow CTA hashtags because they:

  • Feel like they’re contributing to an important cause.
    • Going back to the mental health example, people would follow such a hashtag because they feel as though they’re challenging the stigma of certain illnesses.
  • Think the action is genuinely fun. Who wouldn’t want to take a silly picture or share an interesting story?
  • Earn a sense of participation. If your friends are posting with a certain hashtag, it’s natural to want to contribute.

That being said, a CTA should be doable. You likely won’t engage your audience by encouraging an action that’s almost impossible.

Example: #ShareACoke

Coca-Cola’s #ShareACoke campaigns harnessed the power of a fun CTA and became a wildly-successful hashtag marketing initiative.

Creating cans and bottles that read “Share a Coke With …” followed by a name, the company encouraged social media users to post pictures of themselves sharing the drink with friends and family.

Generating almost 700,000 Instagram posts, here’s a look at an example:

Generating almost 700,000 Instagram posts, here’s a look at an example:

Like a brand hashtag, this particular CTA campaign benefits the company and individual users. The users get to share content with a wide audience, while Coca-Cola gets original images of satisfied customers and potentially increases sales.

These five hashtag marketing techniques are shown to boost engagement by encouraging consumer conversations, making your content more searchable, expanding your reach, and more.

Implement them in your social media marketing strategy to see how effectively they work for you.



Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

8 Killer Tips to Grow Your Twitter Follower Count Organically

So, how do I get more Twitter followers?

This is the question everyone’s been asking ever since social media became an indispensable part of every brand’s marketing strategy.

And we get it.

Twitter is a gathering place for 330 million people every month who are looking to start conversations and get ongoing updates about their favourite brands and thought leaders.

According to Statista, as of the most recent quarter in 2019, there are 262 million monthly active international (non-US) users on Twitter, which amounts to 79% of the entire Twitter user base.

What’s more, Twitter users come from various age groups, and according to a report by the Pew Research Centre, Twitter users in the US “tend to have higher levels of household income and educational attainment relative to the general adult population.”

Research shows that the gender and race distribution of Twitter users is similar to that of the general public in the US. However, 42% of Twitter users hold at least a bachelor’s degree (as opposed to 31% of the general public), and 41% of them report a household income higher than $75.000 (as opposed to 32% of the general public).

These stats position Twitter as one of the top social media platforms that brands and individuals can use to establish authority in their industry of choice and tap into an international and national audience that’s well-educated and financially well-positioned.

It’s more than clear why everyone wants to know what they can do to increase their followers on Twitter.

We’re here to answer that.

Below, we’ll give you 8 easy, yet effective tips on how to increase your Twitter follower count and get your brand in front of a global audience.

Jump Links:

Why do Twitter Followers Matter?

8 Tips to Grow Your Twitter Follower Count:
1. Complete Your Profile
2. Stay Consistent and Tweet Often
3. Publish Content of Value
4. Optimize Your Posting Time
5. Get Visual
6. Use Hashtags
7. Engage With Your Community
8. Cross Promote Your Twitter Account

Recap

Why Do Twitter Followers Matter?

Some people consider followers as an outdated, vanity metric. 

In fact, with the algorithm changes introduced by Facebook and Instagram, follower count lost its position as the single most important metric and was overtaken by engagement.

It’s engagement that expresses if the content is relevant to a particular target audience, builds relationships between a brand and its audiences, and sets the foundation for the start of a conversation.

So, why should you care about getting more Twitter followers?

Simple.

You can’t build a movement without followers.

Sure, your content will spread more if it gets shared and you get people commenting.

But, in order to build true momentum, you first need to have a solid follower base that is willing to engage with your posts.

In other words, the higher your follower count, the bigger your influence and potential impact in your industry.

And of course, let’s not forget to mention that when you see an increase in your Twitter followers, you can safely assume that your content strategy works and that you are creating value for your community.

Now that we’ve explained the background of this never-ending quest for followers, let’s break down the steps you need to take to get followers on Twitter.

8 Tips to Grow Your Twitter Followers

1. Complete Your Profile

First impressions matter.

Before you go ahead and develop a strategy to find new potential customers, you need to make sure that once they find you, they like what they see.

To maximize your chances of getting people to click “follow” after they land on your profile, make sure you get the following couple of things right:

Add a Presentable Profile Photo

Whether it’s a photo of yourself (if you’re looking to build your personal brand), or your company’s logo, your photo needs to be professional and presentable.

A screenshot of Keyhole's Twitter profile, showcasing the profile picture, header, and bio.

This is one of the two elements from your profile that people will see when your tweet shows up on their feed (your username being the second element). 

A well-chosen profile picture will help you draw attention and enable people to recognize the person/brand that stands behind the activity on your profile.

Create Clarity with Your Twitter Bio

Every element of your profile is part of a bigger picture that shows what you do, who you are, and what you can bring to the table if people decide to follow you.

Just adding a photo isn’t enough for people to understand your brand. 

You need to include crucial information in your Twitter bio including your location, website, and contact information.

But that’s just part of why your Twitter bio is crucial to your social media success. 

Another aspect of why it’s important is that your bio is searchable.

Byy adding hashtags that are relevant to your industry and your audience, you can boost your chances of being seen. 

Your bio section also gives you 160 characters to explain your line of work, share your vision, and showcase your personality. 

Take a look at Tom Hank’s bio (yes, that Tom Hanks!):

An image of Tom Hanks' Twitter profile.

Makes you want to immediately click follow, doesn’t it?

Cover Photo

Finally, once you’ve chosen a good profile photo and you’ve written a bio you’re satisfied with, it’s time to work on your header image. 

While you need to stay consistent with your profile photo, you can change your header image to reflect what you’re up to at the moment.

Use it to announce events or new products, like Netflix and Burger King do:

An image of Burger King's Twitter profile showcasing their new product campaign.
Netflix's Twitter Profile, showcasing their new show Elite.

Alternatively, you can use your cover image to underpin your brand image, as Gary Vaynerchuk does:

A screenshot of Gary Vaynerchuck's profile.

Dedicating some time to making your profile as complete and robust as possible will allow you to create a fantastic first impression when people come across your Twitter page.

This will boost your chances of converting accidental visitors into your Twitter followers.

2. Stay Consistent and Tweet Often

One of the things that makes Twitter different than other social media platforms is that it requires you to be consistently active.

On Facebook or Instagram, it is optimal to post one or two times a day, or even a few times a week, since too much activity can turn people off or be considered spam.

On Twitter, it’s okay to have a more frequent content strategy. 

But how many posts are enough?

To find your sweet spot, it’s best to test it yourself!

Modify the amount of posts that you are sharing and see what is garnering the most engagement with your audience.

Another great way to gauge the most effective number of posts is to research your competitors and analyze their followers’ behavior relative to the frequency of posting.

You can also use an analytics tool like Keyhole to help you determine these metrics.

3. Publish Content of Value

We want to emphasize that posting new content for the sake of posting content won’t bring in followers.

What you need to do is to publish content of value.

Your audience needs to value your content in order to engage with it.

This will mean different things to different audiences.

Some may find value in being entertained by funny memes.

A screenshot of one of 9GAG's tweets, a funny meme.

Others like to read informative articles or get updates on recent developments in the news or about a particular industry.

A screenshot of Simon Sinek's twitter feed.

Some people find value in becoming motivated by inspirational quotes or videos.

An inspirational Tweet example.

In order to create a strategy where you continuously provide value for your audience, you first need to define what value is to your followers.

You can do this by analyzing your Twitter metrics and your followers’ response to different types of posts on your profile.

SUGGESTED READ: Twitter Analytics: A Guide to Drive Traffic and Boost Sales (2019)

There’s one thing that separates well-performing profiles from poorly performing profiles – and that’s where they choose to put their attention when they create their content.

In other words, well-performing brands tend to publish “you-focused” content. They are what is known as informers.

Informers do everything they can to give their audience content they care about, and don’t use their profiles for self-promotion.

Badly performing profiles, on the other hand, are mainly “me-focused”.

A study from the School of Communication and Information at Rutgers University, found that as much as 80% of Twitter users are what they call “meformers”. 

According to this study “Informers had 53% of their messages in the IS category, while a significant portion (M=48%) of the messages posted by Meformers were “Me Now” messages.”

The study further concluded that Informers statistically have more friends and followers than Meformers.

What’s the takeaway?

Study your audience and make them feel like everything you do is ultimately about them. 

Sure, you can throw in some self-promotional post here and there, but don’t make your Twitter all about advertising your accomplishments, products, and services.

4. Optimize Your Posting Time

Just like on any other social media platform, on Twitter, you’re more likely to get your content seen as soon as you publish it.

In fact, the average lifespan of tweets is anywhere from 15 to 24 minutes, so if you’re looking to get exposure, you need to ensure that you gain traction immediately. 

You can check out our list of our Top 13 Twitter Analytics Tools to help analyze data about your Twitter followers or Tweets.

How do you achieve this?

Make sure you schedule your posts for when your followers are awake and active.

It doesn’t make much sense to publish content when everyone else is sleeping or busy, right? You need to observe when your followers are online, taking into consideration their location and time zone.

But what happens when life gets in the way and you can’t post when your audience is online?

That’s what scheduling tools are for!

Not only do they allow you to schedule your posts in advance, but they will also give you a much better view into the kind of content you’re sharing on a weekly basis.

Use these insights to help you create a well-balanced content schedule with enough variation and value.

5. Get Visual

When it comes to social media, the old, well-known rule that claims that content is king, needs to be revamped.

Visual content is king.  

Visual heavy Tweets are more likely to attract the attention of scrollers and make them stop and read what you have to say.

Also, visual content is much more shareable than plain text.

So, whenever you can pack your content into a visually appealing image or  infographic – do it. 

Another way to incorporate visuals is to paste tips, advice or stories as images.

An example of a text being merged with an image.

Combine blog post links and text with an image:

Combining blog posts with an image for maximum impact.

Or share gifs and videos…

A screenshot of a video posted on Twitter by LadBible.

6. Use Hashtags

Hashtags are by far the easiest way to make your posts searchable and show their relevance in a particular category.

Hashtags will take your Tweets past your follower base. Not adding hashtags to your Tweets is a missed opportunity to reach a wider audience.

Unfamiliar with hashtags? Check out our beginner’s guide to hashtags.

An example of a hashtag in a specific industry.

Of course, not all hashtags will have the same impact and reach. You’ll need to do some research on what hashtags will be the most effective for your content. 

If you’re already familiar with the basics of hashtags, check out our guide on using popular hashtags to grow your business.

There are a lot of tools out there that allow you to access robust hashtag analytics, and will help you understand what’s working and what’s not.

Use these insights to optimize your Twitter activity!

SUGGESTED READ: Top 15 Hashtag Analytics Tools

7. Engage With Your Community

Twitter followers mean nothing if they’re passive and don’t interact with the content you’re sharing.

To increase engagement and increase your likelihood of increasing your Twitter followers, you need to give back to the community!

Show your followers that you care by always responding to their direct messages (DMs), mentions and even by retweeting their content. 

Again, don’t do this just for the sake of doing it – take the time to curate relevant and thoughtful comments. 

Check out how Stephen King does it:

Stephen King interacting with his Twitter followers, growing his Twitter follower account organically.

You can create your content and automate the process of publishing, but you still have to put effort into engaging with your community.

Another example of Stephen King engaging with his followers.

Not only will people feel appreciated that you took the time to respond to their comments and mentions, but by being engaging, you’ll be able to add a human element to your online activity.

The last thing you want is for your Twitter account to look like it’s completely run by bots.

Engaging with your community doesn’t have to be hard and complicated.

Just add a couple of minutes of engagement-related activities into your daily social media schedule.

And just like that, with a few minutes of engagement a day, you’ll start noticing a higher engagement rate on your profile in no time.

8. Cross Promote Your Twitter Account

A lot of times people won’t follow you on Twitter because they simply don’t know you’re there.

The truth is, not a lot of people will search for your brand on Twitter. 

Most likely, they’ll Google you, and land on your website or maybe your Facebook page.

So, how do you make people aware that you have a Twitter account as well?

You already know the answer: tell them.

Add a button on your website, and share your Twitter account across other social media platforms.

If you have an established audience on other platforms, and they have a Twitter account, they’ll probably want to follow you there as well.

Recap

Getting more Twitter followers is imperative for any brand that’s looking to establish authority in their niche.

On Twitter, getting people to follow you is fairly easy, as opposed to other platforms.

All you need to do is take a few steps to optimize your profile and Twitter activity for maximum reach and engagement.

And there you have it.

These are our eight proven steps to get more Twitter followers.

Now go ahead and start getting those numbers up!


Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.


Top 13 Twitter Analytics Tools in 2019

Looking for the best Twitter analytics tools?

We’ve identified a list of the top 13 free and paid Twitter analytics platforms to help you determine which tool is the best for your business.

Updated on September 16th, 2019. This list now covers 13 tools. 

Jump Links:

Why do you need a Twitter Analytics tool?

Exploring the Top 13 Twitter Analytics Tools
1. Twitter Analytics (Native)
2. Keyhole
3. Hootsuite
4. Buffer
5. Sprout Social
6. Klear
7. Mentionmapp
8. Union Metrics
9. Agorapulse
10. Followerwonk
11. Quintly
12. Tweet Binder
13. ContentStudio

Why Do You Need a Twitter Analytics Tool?

Twitter has always been a challenging platform for businesses.

While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter.

We all know social engagement is important for brands, but how do you track the real world impact on your business?

Should you go after new followers or should you run a new Twitter campaign? Are there influencers out there who may be impactful to your brand?

Finding the right Twitter data analytics tool will provide you with the answer to those questions to help your social strategy flourish.

Features of the Best Twitter Analytics Tools

What can Twitter analytics tools do for your business? Before you start looking into investing in the best tool for your business, make sure you consider exactly what insight you want to gain.

Here are a few key reasons to use a Twitter data analytics tool:

Tracking important Twitter Metrics

  • Tweets that historically have the most engagement
  • Brand mentions
  • Insights from your competitors

Growing your Brand

  • Identify potential brand influencers
  • Grow your follower base
  • Grow your business

Guiding your Twitter Content Strategy

  • Discover what hashtags and topics your followers are discussing
  • Improve new content by leveraging data on what your audience finds most engaging
  • Manage your Tweet schedule
  • Better manage replies to brand mentions

Exploring the Top 13 Twitter Analytics Tools

Now that you’ve established what you’re looking for, review our research of the top 15 Twitter analytics tools.

1. Twitter Analytics (Native) – A good analytics tool for beginners

Features: The native Twitter Analytics platform offers a wide range of basic information. This free analytics tool includes data about both your Twitter account and general insights into what’s trending on Twitter.

Through Twitter Analytics, the main dashboard features a monthly summary of information such as the number of Tweets, Tweet impressions, profile visits, mentions, and followers. At a glance, you can also see your top tweets, top mentions, and top new followers per month.

Twitter’s audience insights break down your follower base by their interests, occupations, buying styles, wireless carriers, gender, and more. Many other top Twitter analytics tools do not offer this data.

The tool also offers general Twitter trend data, including trending topics, events, sports, movies, and more. This tool offers native ability to advertise directly to Tweets relating to any of these topics, and the ability to target by goal (followers, engagements, leads, website clicks, and more).

Main advantage: This is a simple tool for beginners, offering detailed audience demographics data and built-in advertising tools.

Disadvantage: The majority of data reports can span only a 3-month period. Most businesses will need more robust data reporting.

Pricing: Free

2. Keyhole – Social media data that helps you make great decisions

Keyhole is a live tracking tool for social media conversations. Their simply designed dashboards give you an overview of key data that helps you make meaningful decisions about your brand.

Keyhole features a full slate of analytics features and in-depth reporting. To start, their hashtag and keyword listening allows you to analyze industry conversations live and their account analysis tool lets you analyze and optimize your posting schedule and content. They also allow you to track and build automated reporting around individual campaigns, perform competitive analysis, and perform research on both live and historical data for Twitter, Instagram, Facebook, and Youtube.

Main advantage: Keyhole is a huge time-saver, and is primarily used for real-time social listening and gaining actionable insights through data.

Pricing: Keyhole ranges from $179/month for 3 hashtags and 3 account trackers to custom pricing available for Enterprise.

3. Hootsuite – All-In-One Tool for Social Content Management

Hootsuite is widely known as the most popular tool for managing social media content. It’s also a commonly used social listening tool. While it used to be the main tool on the market, it faces many more competitors now.

Hootsuite has a deep feature set beyond basic analytics, boasting social media scheduling tools, user / keyword / hashtag monitoring, content curation, and team management.

If you’re looking for Twitter analytics data, Hootsuite provides a dashboard overview of your basic metrics. You can also build unlimited reports, exportable in most common document formats. One of the most useful tools is the ability to track how fast your team members respond to brand mentions.

There are also a wide variety of add-ons from other data providers, some of which are free, but many of which come at additional monthly fees.

Main advantage: Consolidates data from Facebook, Instagram, and Twitter. Large user base and support information.

Disadvantage: Hootsuite is much pricier than similar competitors.

Pricing: Hootsuite offers a 30-day free trial. $29/month for a single user, $129/month for 3 users with up to 20 profiles, and $599/month for up to 50 social profiles. Enterprise plans available.

4. Buffer – For easy, lightweight content scheduling

Buffer is primarily a social scheduling tool, but for those who are in need of a combined platform, it also provides Tweet-level analytics.

You can consider Buffer a lighter, less expensive version of Hootsuite, allowing users the ability to easily drop posts into a pre-planned content schedule.

From an analytics perspective, Buffer has announced Buffer Analyze, a more robust social media marketing tool, which promises the ability to track key metrics on the posts you’ve shared, including the ability to track what type of content has performed best.

Main advantage: Easy to use for scheduling content. The free tool is fairly robust.

Disadvantage: At present, data reporting is fairly limited, but Buffer Analyze may change that.

Pricing: Buffer Analyze is billed at $50 a month. Tweet-level analytics is included in both their Reply and Publish products. Reply will set your business back $225 a month, and Publish will set you back $99 a month.

5. Sprout Social – Another great all-in-one platform

Sprout Social is another full social media management solution. It offers tools to manage analytics tracking, engagement, publishing, listening, collaboration, and automation.

The Smart Inbox feature combines all messages from all major social profiles into a single stream.

Sprout Social’s data reporting tools are quite in depth. You can build several listening queries that monitor specific keywords or users in order to create a live feed of brand mentions, and analyze user sentiment or geolocations.

From an analytics standpoint, Sprout Social allows you to build custom reporting dashboards that include data around engagement, task performance, messages, top performing tweets, Twitter trends, Twitter comparisons, keyword reporting, and more. They allow these reports to be branded with your logo for easy sharing.

Main advantage: Robust reporting capabilities and built-in image editors and CRM tools.

Disadvantage: Reports do not incorporate unlimited historical data.

Pricing: Individual accounts are $99/month, including up to 10 social profiles. Corporate or Enterprise accounts start at $149 and $249/month respectively. They also offer a free 30-day trial.

6. Klear – Discover key influencers

Klear’s main functionality is to help your business identify key influencers on Twitter, YouTube, Instagram, YouTube, and other blogs, and has over 5 years of historical data for your business to leverage.

Klear is simply designed, easy to use, and can provide helpful insights for small to medium businesses.

The analytics tool provides analytics for individual influencers in a beautiful dashboard, including engagement reports, audience demographics, popular content, and more.

Klear also offers monitoring tools that let you track KPIs, true reach, and estimated ROI.

Main advantage: Great for identifying influencers and their reach. Intuitive interface.

Disadvantage: Limited use, as it offers shallower data reporting for your business’s profiles.

Pricing: Klear offers a free version with limited features. A premium account with basic reporting is $249/month, with larger accounts and more robust features requiring a quote.

7. Mentionmapp – Discover content and discussions related to your business

Mentionmapp is a network visualization tool, offering interactive maps and webs to explore accounts and content topics related to your business

This tool visualizes user interactions through a connected cloud, identifying key relationships and highlighting major accounts that are driving certain conversation topics.

This also helps you identify related hashtags that you may not be participating in.

Recently, the tool has also added the ability to track real vs. fake users to be able to tie out fake engagements and users that are not relevant to your business.

Main advantage: Discover related content and related hashtags to your business through an intuitive visual cloud.

Disadvantage: The network/cloud visualization doesn’t provide for easy data reporting or monitoring.

Pricing: Free for up to 300 searches a month, or $27/month for unlimited searches.

8. Union Metrics – Detailed Twitter reporting

Union Metrics provides full analytics reporting that help you make meaningful decisions about your brand.

It features a full slate of analytics features. To start, their profile analysis tool lets you analyze and optimize your posting schedule and their keyword listening allows you to analyze industry conversations live. They also allow you to track and build automated reporting around individual campaigns, perform competitive analysis, and perform research on historical Twitter data.

Main advantage: Basic, affordable Twitter data analytics reporting solution.

Disadvantages: Unlike some other tools on this list, it only tracks Twitter profiles.

Pricing: Their pricing ranges from $49/month for one user and 3 profiles up to $199/month for unlimited users and 6 profiles.

9. Agorapulse – Incorporate data across all your social platforms

Similar to Hootsuite, Agorapulse is another all-in-one tool that allows you to manage your entire social media presence across all social profiles, including Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube.

Agorapulse offers content scheduling tools, including the ability to requeue or reschedule old posts. It also provides message feeds to help consolidate all incoming messages. From a listening perspective, Agorapulse features monitoring and chatter streams and allows you to track average response time on each platform.

This tool provides one-click Twitter analytics reporting that’s easily exportable to a PowerPoint presentation. You can also see the performance of key metrics like replies, impressions, and clicks over time. You can also track the number of interactions on specific hashtags to help you inform your content strategy.

Main advantage: Basic reporting across all social platforms.

Disadvantages: Limited ability to manage content on platforms within the app with occasional photo issues. Inability to combine reports for one brand across several platforms.

Pricing: Ranges from $99 a month for a two users to $499 for twenty users. Free trial available.

10. Followerwonk – Profile your followers and identify influencers

Followerwonk is one of the longest standing tools available to track Twitter followers. The tool includes strong visualizations that let you track who your followers are, where they are located, what they typically tweet about, and when they typically tweet.

The best feature of Followerwonk is the ability to track compare followers across multiple user accounts, allowing you to identify potential key followers that you’re missing out on.

Main advantage: Ability to build a story about your followers.

Disadvantages: The analytics are all follower/following-based, not providing additional data for your profile like engagement metrics.

Pricing: The free version offers a variety of tools to analyze an individual account. Their “Target” and “Multitask” levels for larger follower counts are available for $29 and $79/month respectively.

11. Quintly – Consolidated social media analytics reporting

Quintly provides in-depth analytics tracking for multiple social channels, including Twitter, Facebook, YouTube, and more.

It offers competitive benchmarking, allowing you to track your account performance versus that of your competitors. You can also track your key KPIs and centralize your online marketing success all in one place.

You can also automate your social media analytics reporting with the ability to create custom reports, including live reports with shareable links, customized to your brand.

Advantage: All-in-one social analytics solution with customizable, branded reports

Disadvantages: Pricier than similar analytics tools. Lacks deeper listening analytics of competitors.

Pricing: After the free 14-day trial, accounts start at $300 a month, based on the number of profiles.

12. Tweet Binder – Attractive Twitter analytics reports

Tweet Binder is a basic analytics reporting tool for Twitter and Instagram. The tool offers a variety of reports, including live reports, 30-day reports, or historical data reports.

The tool provides attractive infographics that are great for internal reporting, including statistics like estimated economic value, top contributors, potential reach, and highest potential influencers.

Advantage: Attractive reports for internal Twitter analytics reporting.

Disadvantages: Plans are quite expensive as they are offered in Euros. Data reporting is limited for Basic and Medium accounts.

Pricing: 79€/month for a basic plan with 7-day reports, up to 700€/month to unlock all features.

13. ContentStudio

Last but not least, ContentStudio is a content discovery and curation tool. Like other tools on our list, this is primarily a social listening tool, helping you monitor conversations and popular content across a variety of topics on all social platforms. There are also a variety of automation and publishing tools available.

With this tool, you can track what’s trending right now. As of 2018, the tool does not yet have a full analytics tool, but it promises to have one soon.

Advantage: Track conversations across all platforms.

Disadvantage: No established analytics reporting tool.

Pricing: ContentStudio starts at $49 a month for ten social accounts, and ranges up to $299 a month for 150 social accounts. 


Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.

Top 15 Hashtag Analytics Tools

In a world with an overflow of information, setting up a social media campaign can be just the beginning of a complex process which consists of constant monitoring and evaluation of the audience’s needs and preferences and adjusting your efforts according to the gained insights.

Sounds challenging, doesn’t it?

Well, this process is made extremely easy with the right tools.

And luckily for you, there are a bunch of tools on the market created to make things a whole lot easier for you.

However, we will talk about the tools that can make your social media campaigns more effective a bit later in this article.

First, let’s cover the very reason these tools exist in the first place:


Jump Links to the 15 Hashtag Analytics Tools:

1. Keyhole
2. Hashtagify
3. Agorapulse
4. Mention
5. Brand24
6. Union Metrics
7. Twitter Binder
8. Sprout Social
9. Talkwalker
10. Display Purposes
11. RiteTag
12. Twubs
13. Socialert
14. Social Studio
15. BrandMentions


Hashtags and Their Significance

You’ve heard about hashtags, right? Of course, you have.

In fact, we bet that you’ve not only heard about them, but you use them quite often as well.

But, whether you use them or not is not even our question: in this post, we will not talk about the “if” – we will talk about the “how.”

By now, you might wonder what can be so complicated about #HowToUseHashtags that we have decided to dedicate a whole article to the topic.

Believe us, you are in for a surprise.

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition.

They empower social media users to efficiently structure data, filter out all the irrelevant information and get exposed only to the content they are interested in, which consequently means that companies can make sure that they are reaching their target audience, and not wasting their efforts.

Apart from helping you get discovered, dedicated hashtags can also give you a real-time overview of the user-generated content as it is shared on social media.

Using hashtags is a win-win situation for both companies and the audience.

The problem is that not all companies and social media users fully leverage the power of hashtags. Statistical data shows more than a third of the companies that use social media as a part of their marketing strategy do not, in fact, track the effects of their activities.

This puts them in an unfavorable position since they are not taking advantage of the opportunity to optimize their campaigns to get better results.

However, it is important to note that these companies do not track the effects of their marketing efforts not because they do not want to, but because they are either not aware that they can, or they do not know how to do it.

If your case is similar to the ones we mentioned – do not despair; all you need to start is a detailed, comprehensive overview of the available tools and the way you can use them.

Which is where we come into play.

The Need for Hashtag Analytics Tools

Occasionally, a new trend emerges in the market and creates both opportunities and issues. As a result, a need for products that will enable users to use the opportunities and give them solutions for the problems they face arises as well.

The good news is that along with the demand for solutions, the supply increases as well.

The bad news is that, in situations when one is faced with endless options, making the right choice is much harder.

Knowing how confusing it must be when every emerging tool promises you stellar results, and not many of them deliver on their promises, we decided to do the hardest part of the job for you: list the most widely used legitimate hashtag tools and break down their features as well as the results you can expect.

What Can Hashtag Analytics Tools Do For You?

Using hashtag analytics software, you can analyze the metrics for the hashtags you use, and if and how the customers react to them. Monitoring your results in real-time allows you to discover the best practices in your industry and to tweak the content for it to appeal more to your target audience, which of course, translates to better results.

Basically, the need for using hashtag analytics comes down to the following several points:

  • You can discover current trends in your industry
  • You can track your hashtag supported marketing campaigns and analyze the audience’s engagement
  • You can track the positive and negative mentions containing your hashtags (sentiment analysis), and react accordingly
  • You gain insight into the current brand awareness levels
  • You can identify influencers relevant to your business as your potential brand ambassadors

Although most of the tools currently available will give you these basic insights, not every tool will be suitable for your individual case.

Let’s take a brief look at the differences.

Top Hashtag Tracking Tools

Out of the many tools available on the market, we picked the 15 hashtag analytics tools that have the best track record so far.

Let’s dig into the details!

1. Keyhole

Screenshot_keyhole_new_design_20190709

Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner.

It is an all-in-one solution that:

  • Tracks of your campaigns’ reach and impact in real-time
  • Monitors the brands in your industry and your top competitors
  • Notifies you of both the positive and the negative mentions of your brand
  • Gives you valuable insights on your events
  • Provides you with tools that you can use to keep up with trends, research your industry and find out your customers’ needs

All of the insights above, no matter how advanced, are presented in simple reports that everyone can understand, regardless of their previous experience, which makes them practical and actionable.

But, although Keyhole offers various benefits, the best thing of all is that the tool does not only helps you track your current results but gives you recommendations on how you can optimize your posts and improve your results.

Pricing starts at $179/month

2. Hashtagify

Hashtagify_screenshot_aug2019

Just like Display Purposes and RiteTag, Hashtagify allows you to quickly find relevant hashtags connected to a particular keyword you enter. You can check the popularity of each hashtag of the results, displayed in a mini report. It’s also possible to save your searches if you login. Of course these basic features are offered for free, while the pro version offers a more in-depth hashtag analysis.

Pricing: Freemium

3. AgoraPulse

Agorapulse_screenshot_july2019

AgoraPulse is primarily a platform that simplifies the management of your social media presence, and secondarily a way to track your performance. The tool shows you all conversations connected to your pages on different social media platforms in a single dashboard, which makes following and appropriately reacting to all comments and mentions of your brand a breeze. With AgoraPulse you can also track the number of times your content has been shared, its reach, as well as influencers who could potentially be beneficial to your brand.

Pricing starts at $39/month

4. Mention

Mention_screenshot_july2019

Mention is a platform that empowers businesses to monitor their performance and the trends in their industry. The platform covers information available in over 40 different languages and exports the gathered data in segmented and understandable reports.

So, Mention is not only a tool that analyses social mentions across various platforms, but it is an analytics tool that allows users to track their activities, the results from those activities, and discover influencers who can help their brands reach a wider audience.

Pricing starts at $29/month

5. Brand24

Brand24_screenshot_july2019

Brand24 is a social media monitoring tool that tracks and analyses the mentions of your dedicated hashtags across various forums, websites, blogs, social media platforms et cetera. The data is gathered and presented in a comprehensible chart, that gives you a glimpse not only of the performance of your hashtags, but of the influencers that have been talking about your brand as well.

Pricing starts at $49/month

6. Union Metrics (Previously TweetReach)

Union Metrics is an easy to use tool that gives you an insight into the exposure and impact of your tweets, along with the discussions your brand is a part of. Its simple interface and affordability makes it suitable not only for businesses, but for individuals who want to get a glimpse of their position in Twitter’s world as well.

Pricing starts at $49/month

7. Twitter Binder

Twitterbinder_screenshot_aug2019

TweetBinder is a tool for everyone who wants to analyze the hashtags they use in their Twitter and Instagram campaigns, to research the users involved in the discussions connected to those hashtags and see their reach and overall influence. TweetBinder groups similar conversations and allows you to filter the results to gain a better perspective of the current situation.

Pricing starts at $79/month

8. Sprout Social

SproutSocial_screenshot_july2019

Sprout Social is a social listening platform that promises to improve communication between businesses and their customers by offering solutions related to:

  • Social media management
  • Social media marketing
  • Social media analytics
  • Social customer service

Pricing starts at $99/month

9. Talkwalker

Talkwalker_screenshot_aug2019

Talkwalker is a marketing tool that allows users to analyze their performance on various social media sites in real time, follow the trends in the industry, and later optimize their performance according to this information. The tool uses sources in 185 languages and is equipped with an automatic translation which makes it easy to follow data coming from different parts of the world. Another useful feature is the text and image recognition which allows users to get insights based on the position of their logo on social media.

Pricing starts at $500/month

10. Display Purposes

Display Purposes_screenshot_aug2019

If you are looking for a tool that can analyze your campaigns and produce extensive reports on the impact of your hashtags, Display Purposes is not for you (nor is any other free tool). However, if you wish to find out the relevant hashtags for your photos that can bring you greater reach, then look no more. Incredibly simple to use, Display Purposes will show you the best hashtags for your needs weighted against various factors such as location, language etc. Also, junk and generic hashtags are filtered out, which leaves you with only those that give your photos an actual chance to be seen.

Pricing: Free

11. RiteTag

Ritetag_screenshot_aug2019

RiteTag is a hashtag monitoring tool that allows users to check which hashtags they should use if they are to make their content as discoverable as possible. It shows the trending hashtags, popular accounts that use them, and evaluates the hashtags you use rating them as great, good, unused or overused. It is a simple and self-explanatory tool that anyone can use. The only problem is that just like other free tools, it is mainly focused on showing the frequency of usage of a particular hashtag, than digging into actual analytics.

Pricing: Freemium

12. Twubs

Twubs_screenshot_aug2019

Twubs is a tool that Twitter enthusiasts find particularly useful, as it is both a hashtag directory that aggregates all keywords related to a particular topic, as well as an engagement tracking tool. Twubs not only enables you to follow and analyze the conversations related to your brand, but it also allows you to register your own hashtag and create a landing page related to it, which you can use to host chat sessions and to display discussions from the Twitter chat.

Pricing: Freemium

13. Socialert

Socialert_screenshot_aug2019

Socialert is yet another tool that allows you to monitor your hashtags, their impact across different social media platforms and find active users that you can use to spread the word about your brand. All of this information can help you find out the preferences of the public, and create more engaging posts.

Pricing starts at $9.95/month

14. Social Studio

Social Studio is one of the products of the Salesforce Marketing Cloud that enables businesses to closely follow the needs and reactions of their customers, to optimize their offerings, and increase their ROI. Apart from a way to communicate with the audience, Social Studio is also a collaboration software that lets businesses organize their teams and content on various platforms.

Pricing: Tailored according to the features the business needs.

15. BrandMentions

Brandmentions_screenshot_july2019

BrandMentions is another Social Media Analytics tool which can do brand monitoring, reputation management, business intelligence to competitor spying. This tool provides you with relevant information about the metrics of your brand awareness campaigns.

Pricing starts at $49 and goes up to $299 USD per month for each user


Final Notes

If you read the list and all the descriptions of the tools we covered, then you probably noticed that most of them offer similar features. The difference is the details they provide and accordingly – their price.

But, which one should you choose?

If you are an individual that wants to increase his or her reach, then we suggest you start with the free tools that mainly show you a way to get on the social media “map”.

If you are a business, on the other hand, a free, basic tool won’t do – if you want to improve your performance, optimize your offerings and create better communication with your customers, you simply have to pay for a tool that offers more features and provides more detailed reports. Believe us, the cost will be inconsiderable when you compare it to the value the gathered insights bring to your business.

However, note that every business is different, so ultimately, no list or article could tell you with complete certainty which tool will fit your needs best – if you want to find The One for you, the best you could do is try out a couple of tools and see for yourself which one you are the most comfortable with.

In fact, most of the tools available on the market are aware of this fact, which is why they offer free trials.

So, go ahead and test the waters of a couple of these tools, after which you can decide if you want to stay their customer, or you’d rather find another place to “bathe in”.


Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.

Top 25 Social Media Analytics Tools: The Definitive Guide

Top 25 Social Media Analytics Tools

[Updated in July 2019, for a brand new Social Media Analytics Tools comparison]

Did you miss our previous blog on the 27 Hashtag Analytics strategies? No worries, you can read it here: https://keyhole.co/blog/hashtag-analytics-27-actionable-strategies/

It can be a daunting task.

You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs. Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.

How do you know which of them would deliver on their promise? A good complete guide is a great place to look.

Here’s a guide showing you the top 25 social media analytics tools, and how they work:

Read moreTop 25 Social Media Analytics Tools: The Definitive Guide

Top 50 Digital Agencies in the UK

The United Kingdom is a hotbed for innovative and quality digital agencies. A digital agency is an advertising/marketing agency that understands the needs to market and promote through digital technology. Digital agencies focus on a broad range of services such as search engine optimization, social media marketing and online brand development. Digital marketing is the best way for a company to reach a specific audience and quality digital agencies help these companies to succeed with their specific goals. These are the top 50 digital agencies that the UK has to offer.

Read moreTop 50 Digital Agencies in the UK

Top 50 Digital Agencies in the UK

The United Kingdom is a hotbed for innovative and quality digital agencies. A digital agency is an advertising/marketing agency that understands the needs to market and promote through digital technology. Digital agencies focus on a broad range of services such as search engine optimization, social media marketing and online brand development. Digital marketing is the best way for a company to reach a specific audience and quality digital agencies help these companies to succeed with their specific goals. These are the top 50 digital agencies that the UK has to offer.

Read moreTop 50 Digital Agencies in the UK

Top 18 Digital Marketing Agencies in Los Angeles

Los Angeles is a beautiful city that is synonymous with glitz and glamour mainly for having Hollywood as its main attraction. Aside from many celebrities and A-listers living in this vibrant city, it is also known for its exquisite food scene, economically and demographically diverse people, booming technology industry, exceptional postsecondary institutions and universities, large annual events, live sporting events, and its bustling economy.

Read moreTop 18 Digital Marketing Agencies in Los Angeles

Life is short and the internet is vast.