Top 50 Digital Agencies in the UK

The United Kingdom is a hotbed for innovative and quality digital agencies. A digital agency is an advertising/marketing agency that understands the needs to market and promote through digital technology. Digital agencies focus on a broad range of services such as search engine optimization, social media marketing and online brand development. Digital marketing is the best way for a company to reach a specific audience and quality digital agencies help these companies to succeed with their specific goals. These are the top 50 digital agencies that the UK has to offer.

Read moreTop 50 Digital Agencies in the UK

Top 50 Digital Agencies in the UK

The United Kingdom is a hotbed for innovative and quality digital agencies. A digital agency is an advertising/marketing agency that understands the needs to market and promote through digital technology. Digital agencies focus on a broad range of services such as search engine optimization, social media marketing and online brand development. Digital marketing is the best way for a company to reach a specific audience and quality digital agencies help these companies to succeed with their specific goals. These are the top 50 digital agencies that the UK has to offer.

Read moreTop 50 Digital Agencies in the UK

Top 18 Digital Marketing Agencies in Los Angeles

Los Angeles is a beautiful city that is synonymous with glitz and glamour mainly for having Hollywood as its main attraction. Aside from many celebrities and A-listers living in this vibrant city, it is also known for its exquisite food scene, economically and demographically diverse people, booming technology industry, exceptional postsecondary institutions and universities, large annual events, live sporting events, and its bustling economy.

Read moreTop 18 Digital Marketing Agencies in Los Angeles

15 Traits Every Successful Social Media Manager Should Have

Facebook users have clicked the ‘like’ button 1.13 trillion times since the platform was last updated. Every minute, there are an additional 4 million ‘likes’ clicked. On Twitter, there are over 25 billion tweets and interactions that take place on the site every day. And, two new members join LinkedIn every second. In the digital age, it’s crucial for businesses to adequately, monitor, manage, and curate their social media feeds and profiles. 

Read more15 Traits Every Successful Social Media Manager Should Have

The Top 3 Paid Social Media Marketing Tools

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network.

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Read moreThe Top 3 Paid Social Media Marketing Tools

A Beginner’s Guide to Hashtags and How to Use them Effectively

Hashtags: A Beginner’s Guide and How to Use them Effectively

Hashtags have evolved massively since their inception — even becoming part of our vernacular in some cases. They are ubiquitous with brands, products, television shows and more. You’d be hard pushed to find a marketing campaign today, whether it’s B2B or B2C, that doesn’t come complete with a hashtag.

To the uninitiated, they can seem daunting, a complex language that requires careful navigation. But when you get hashtags right, they can be a great tool for starting and joining conversations, making connections, and getting your message heard on social media.

Read moreHashtags: A Beginner’s Guide and How to Use them Effectively

5 Best Christmas Hashtag Campaigns

Christmas for most is presents and jingles, but for social media marketers, it’s a season of frenzy.  For most businesses, the Christmas season is the most hectic and busy time of the year, and a time when sales skyrocket through the roof. The catch, however, is that during the Christmas season, the competition among brands of getting seen becomes tougher. Everyone is trying to get the attention of their audience all at the same time, and so cutting through the noise and standing out from the crowd is becoming more of a challenge – even though customers buy more than ever.

With consumer spending increasing dramatically during the Christmas season, you obviously also want to be a part of the fun, and enjoy increased sales. Like most things, though, this is easier said than done. As the competition among brands increases, you need new and unique ways to approach and reach your customers when the competition is the highest.

An effective, and often underestimated way of reaching your customers during Christmas is social media.

In this article, we’ll, therefore, share with you 5 Best Christmas Hashtag Campaigns and how you can succeed with social media during the Christmas season. With these hashtag campaigns, we’re going to take inspiration and advice, in order to leverage by the time you’re ready to set up your own Christmas hashtag campaign that yields you tremendous marketing results during the Christmas season.

The power of social media

Today, social media has become a natural part of many brands’ marketing strategies. This makes sense considering the fact that 74% of shoppers make buying decisions based on social media, according to Social Media Week.

During the Christmas season, social media is one of the most effective ways to reach your target audience and convince them to buy from you, and if you aren’t leveraging it, you’re missing out on tremendous opportunities.

What’s even better is the fact that during the Christmas season, many people tend to always scout for gifts to buy to their friends and family, and oftentimes, you stand there with no clue on what to buy. As a result, many people go to social media in search of inspiration. If you can effectively reach your customers through social media during this time of year, there’s a greater chance that they’ll buy, and this is exactly what you can do with the help of a Christmas hashtag campaign.

How to run a Christmas hashtag campaign

First thing first, let’s start with the basics.

What are hashtags and how do you use them?

And maybe most importantly, how do you run a Christmas hashtag campaign that dominates and generates worthwhile results.

Well, to begin with, hashtags are ”a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.” Think of hashtags as categories for your social media posts with which you allow your post to be showcased for other people who look at the respective hashtags that you choose to use on your post. The hashtags you use should be aligned with the content of your social media post, because this allows you to reach the correct people, since, people who look at ”Christmas tree” hashtags are probably not looking for photos of beaches and blue water (unless it’s a Christmas cruise!).

A great thing about hashtags on social media is that they increase your reach and your social media engagement. The more places your social media posts are showcased on, naturally, the more people you’ll reach, and thus the better results you’ll generate.

Simple, right?

Now, when it comes to Christmas hashtag campaigns, the way you set up such is a bit different from only incorporating them into your posts. With a hashtag campaign, a specific hashtag decided and created specifically for that campaign will be used, and it will be the center of attention in the campaign.

When using hashtags like this, as part of a social media marketing campaign, you’re using the hashtag in order to engage your audience, make them a part of the campaign, and/or gather content from your audience around a specific topic.

The way a Christmas hashtag campaign is set up, and the goal of one can vary, and this is also why the Christmas hashtag campaigns that we’re going to share later on in this article as inspiration vary as well.

What hashtag to use?

When brands create a Christmas hashtag campaign or any campaign for that matter, they normally create a ”new” ”unique” hashtag for that particular campaign.

The hashtag is created to work as an album that only contains posts that are relevant to a specific campaign (in this case a Christmas hashtag campaign) and this allows both the brand and the audience to easily go through all the posts as it significantly helps with discoverability.

Second of all is that with the campaign, as a brand, you want to have a hashtag that is relevant to the specific campaign, but also that is relevant and aligned with your brand and brand name.

It’s also worth having in mind that the hashtag should ideally be short and easy to spell so people don’t misspell it.

If you create a Christmas hashtag campaign and the idea is to gather a collection of posts from your audience, using a new hashtag that is created specifically for that campaign, and which has no previous posts will allow you to get a better overview of the posts that are part of the campaign, but also to have a keyword that is actually relevant to your brand.

Also, it can be good to have in mind that since you are running a Christmas campaign, it is a good idea to use a hashtag that is related to Christmas in one way or the other, that allows people to know exactly what your campaign is about. And as with all personalized hashtags, you want to include the name of your campaign or the name of your brand.

For example, if your brand name is Apple, and you have a Christmas giveaway, it makes sense to create a hashtag such as #AppleChristmas or similar.

You’ll also see examples of this below.

Giveaway/contest

A very common type of hashtag campaign, especially during the Christmas season, is a giveaway or contest.

Now, what does this have to do with hashtags? Well, often times when it comes to this type of hashtag campaign, the hashtag is used in order to gather and collect posts from the audience and customers on one place in order to more easily get access to the posts, but also to make the campaign accessible for everyone.

The best part is that doing this will allow you to run a marketing campaign – a Christmas hashtag campaign which will bring you two or even three marketing benefits at the same time.

First off, you engage your audience and customers and make them a part of your contest. Normally, the criteria for a hashtag campaign like this, and to take part in the giveaway is that the customer has to share a picture/video of something related to the campaign, share it, and include the hashtag. This is great because it means extra exposure for you as a brand, and when people take part in your campaign, they spread the word about you and your campaign. Second of all is that the content that your audience create is content that you can use as part of your own marketing in the future because creating good content demands time and resources. What’s more, 84% of consumers say they trust peer recommendations above all other sources of advertising.

This means that by leveraging the user-generated content which your audience has created, you can generate even better results than with your own professionally-created content.

Lastly, by running a giveaway/contest type of Christmas campaign, you make people a part of the campaign, which tends to engage people more, as opposed to just running a campaign and marketing to people. With this method, you promote with your audience.

Have in mind that when people have an incentive, they are more likely to do something. As such, the better the incentive is, the more people will join your Christmas hashtag campaign.

User-generated hashtag campaign

Another common hashtag campaign is quite similar to the giveaway example, however, the difference is that there is no monetary price. Instead, people are meant to be encouraged to create user-generated content for the campaign for a ”sense of belonging”, but also because they get something out of it that is non-monetary.

Daniel Wellington is a great example of this. On their Instagram, they have the hashtag ”#DWPickoftheDay”. The brand encourages people to share a photo of their watches, including that hashtag, in order to have the change of being featured on their Instagram page. Furthermore, the brand has also created a particular ”fan photos” section on their website where they showcase these images.

Both of this things are great examples of incentives which are non-monetary that you can leverage for your Christmas hashtag campaign. This method, of course, brings a great exposure for Daniel Wellington, and the best of all is that it is completely free!

Read more5 Best Christmas Hashtag Campaigns

Social Media Content Distribution Tactics that Work Like Magic

I’m sorry to say this, but you’ll never stand out like a digital peacock in the social media realm — that is, if you’re oblivious about how to distribute your content effectively.

If you’re into the whole publish and pray strategy — if you can even call it one — then your content will easily be drowned out by the millions of posts published on social media daily.

For you to succeed, you need to have a carefully crafted content distribution tactic when publishing your posts in social media.

Allow me to share with you four tactics that you can use for just that.

Let’s hop right in.

1. Build strategic partnerships with influencers.

I’m not really a huge proponent of the whole, “It’s not what you know, but WHO you know that counts” rationale. However, when it comes to marketing your content on the internet, I have to admit that it’s hard to ignore this reality.

Such is especially the case when you’re operating in the social media space where a single tweet or share from an influencer, can easily skyrocket your content views and even online sales.

That being said, it’s crucial that you pair your social content distribution endeavors with influencer marketing.

To find the right influencer, you can use Keyhole.co to gain a bit more insight into the influencer that you’re thinking of partnering with.

Here are some of the data points you can learn about an influencer if you run them through Keyhole.co:

  • Average likes
  • Average retweets
  • Average number of posts
  • Average engagements
  • Their top posts based on engagements

Here’s a glimpse of how Keyhole.co looks from the inside.

Neil Patel Influencer Tracking Statistics - Name, description, handle, total posts, followers and followings, as well as metrics: Average likes, average retweets, average engagement rate

(An overview of the influencer.)

Keyhole Account Statistics, showing number of social media posts over time in a graph, layered with Average engagements over time
(The account statistics.)

Keyhole Top Posts by Engagement - chart showing the content of the top posts created by the account being tracked, together with number of likes and retweets. Content Optimization tool.
(Top posts by engagement.)

These are just some of the many things you can learn about your prospective influencer.

When you have these details, you can judge better if the person is an ideal partner to help you distribute your content through their followers or not.

2. Leverage employee advocacy.

Before anything else, let’s define the phrase “employee advocacy.”

According to Smarp.com, it is “the promotion of a company’s messages by its employees.”

Based on the definition alone, I hope you can see how this can be important for your content distribution on social media.

Let’s face it: Your target audience might not support you immediately when you reach out to them. After all, they don’t know your company through and through so it’s quite normal for them to have doubts about you.

The same can’t be said when you ask your employees for support, however. In most cases, they will welcome the idea since they are proud to be a part of your company.

That’s why employee advocacy is crucial in your social media content distribution endeavors. You’ll barely need to convince any of your employees to help you with sharing or promoting your company’s message.

The good news is, there are online platforms that can help you streamline your employee advocacy efforts.

Smarp is one of them.

You just need to create an account, do your initial setups like creating your channels and adding people to it, and you’re pretty much set to start posting.

Here’s how the platform looks from the inside.

Creating more channels button
(When creating new channels.)

Tweaking channels
(When editing/tweaking your channels.)

New subscriber
(When adding subscribers or employees to your channel.)

Add posts
(How you can add your posts.)

With the help of social advocacy platforms, it’ll be easier for you to manage your marketing efforts and even measure the results you get out of them.

3. Leverage social scheduling.

There are a plethora of benefits to be had from using social scheduling platforms when distributing your content via social media.

For one thing, it enables you to repost your content multiple times. Also, you can control when your posts are published.

Both aspects are crucial for succeeding in the social media space.

After all, your target audience is most likely flooded with truckloads of content every day, that’s why you need to repost your content multiple times.

Also, as you study your audience, you’ll realize that there are certain times in a day where they log in. As you uncover this information, you can use the social scheduling platform to schedule your posts at the most optimum time.

4. Find out where your audience is.

Before you even start distributing your social media content, you need to know where exactly to distribute them.

I mean, sure, you can certainly post all of your content in your social media pages. However, that alone won’t do you much good.

You need to go out there, look for your audience, and distribute your content in places or groups where they frequent on.

Remember, where your customers are, there you should also be. This is a timeless lesson that businesses or marketers should never forget.

To help you with finding your audience, one of the best tools you can use is Facebook Audience Insights.

From your Facebook’s personal profile, click “Ads Manager” > the burger menu on the top left part of the page > hover to “All Tools” > click “Audience Insights.”

You will then see this page.

Facebook Audience Page

After you enter your interest and hit “enter,” click the “Page Likes” tab. (For this example’s sake, I entered the keyword “pastry” in the “Interest” section.)
Image of Facebook Audience showing where to click for Page Likes

You will then be able to view the pages relevant to your niche (and their audience sizes) as you scroll down.
Image of Facebook Audience Page showing other relevant pages

At this point, you now have access to the list of niche-relevant pages where your audience is most likely hanging out online.

The only thing left for you to do is engage, build relationships, and distribute your social media content in these pages.

It’s worth pointing out that Facebook Audience Insight has several more features that you can use to help you with your content distribution. Be sure to check out the tool and experiment with it.
What’s next?
You don’t need to have decades of experience to succeed in the social media space.

Just by following the tried and tested strategies that seasoned social media marketers are using, you’d be able to formulate your very own system of distributing your content effectively (and efficiently) via social media.

If you follow the tips that we covered — or build on them — you’ll be able to get better results out of the content you’ll publish in your social media accounts.

If you have questions and ideas that you’d like to share regarding content distribution in the social media space, feel free to add them in the comments section below. Cheers!

Keyhole How to Avoid a Social Media Crisis crises 6 steps how to

6 Critical Steps to Avoid a Social Media Crisis

Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But while the benefits of this free, fast and intuitive marketing channel are virtually limitless, it also has some potentially serious risks.

But there’s good news; with proper planning you can avoid the most common mistakes that lead to a social media crisis.


What Causes Social Media Crises?


Common Mistakes — Just about anything can spark social media outrage and bring out the trolls, but the most common slip-ups include:

  • Spelling and grammar mistakes made by professional organizations
  • Accidentally liking an inappropriate post
  • Tweeting a personal message from a professional account
  • Unintentionally making an offensive statement

Serious Problems — Employee sabotage and hacking are much more serious offenses. While businesses can, and do, shift responsibility for the malicious post, they’re often criticised for allowing their login credentials to be compromised.

Catastrophic Events — Intentionally racist, sexist, or malicious comments made by companies or individuals ignite the worst type of social media crisis. These statements can significantly impact a brand’s revenue and reputation, and recovery could take years.

Look no further than Roseanne Barr for a trending example of how powerful one tweet can be.

In the days following her comment, Barr’s television contract was canceled, her reputation was heavily damaged, and she lost an estimated $3 million in revenue.

So, how can you avoid a social media crisis? Here are 6 steps you can take.


1. Have a Crisis Communication Plan


Image of a Man in Front of a Whiteboard with a Plan Structure

The most important steps toward preventing a social media disaster are understanding what crisis management means for your business and creating an action plan to address your risk factors.

While you can’t predict every crisis, you can train your social media team to prepare for, and effectively manage, potential problems.

Since social media is your front line of communication during a crisis, your plan should include specific guidelines to protect your brand. Most importantly, always have a second set of eyes on every post before it’s published. Companies should also train more individuals in crisis communications and social media management than you think you’ll need.


2. Monitor your Social Media for Trouble!


Identifying problems as soon as they arise is critical to crisis prevention. Unfortunately, you may never know about the biggest issues facing your company because 96% of angry customers don’t complain to brands directly. Many of these upset customers prefer posting about their poor experience on their own timeline. These “dark” complaints could go unnoticed, causing negative impact, without proper tools and training.

Social listening tools allow you to monitor keywords and indirect brand mentions as well as direct mentions. This gives your company a much more holistic view of what your customers are saying across all social platforms.

Keyhole’s Intelligent Notifications feature is an excellent example of how brands can set up alerts to detect direct and indirect (‘dark’) posts with negative sentiment.

Keyhole AI detects any tracked posts with negative sentiment made about your brand, and you automatically receive an Intelligent notification in your inbox, which allows you to react to the post before the negative sentiment escalates.

Keyhole Intelligent Notifications Dashboard With Negative Sentiment Alerts Turned On

For instance, United Airlines would have seen this tweet and its volume, the first mention of the United Flight 3411 incident, with Keyhole.

Capture-of-the-Original-Tweet-that-started-the-United-Airlines-Crisis-in-2017

This would have given the airline an ample runway to handle the crisis before it escalated.


3. Always Engage with Your Audience


Engaging-with-Facebook-Audience---Image-of-person-using-Facebook-on-phone


Social profiles are frequently viewed as sales tools instead of powerful customer service platforms for building brand loyalty and customer care. By solely pitching products rather than having meaningful conversations with your followers, you could miss opportunities to address customer experience problems early on.

According to Maritz Research, 49% of customers expect companies to respond to Twitter complaints, yet only 29% of those who complained received a reply.

Additionally, customers who complain expect a response within 4 hours, while the average brand response time exceeds 10 hours.

It’s crucial to respond quickly and professionally when negative comments about your company are discovered. Ignoring criticism, even when it isn’t posted directly to your page, sends a message to your followers that you don’t care enough about them to respond.


4. Respond to Criticism Professionally


Knowing how to properly handle criticism in a public forum is essential to protecting your reputation. A single rude response to a genuine complaint will do far more damage to your image than the original comment could.

Deleting comments and blocking users may seem like the quickest way to fix a problem, but doing so could cause your customer to become more outspoken. Instead, make an effort to understand what caused the situation and show a willingness to make things right.

Consumers typically complain on social media when their problem has not been properly resolved. You may be able to prevent your customers from complaining in public by providing a seamless resolution process on your website or over the phone.

Angry customers want to express their frustration quickly, so they usually avoid email. Adding a simple feedback button to your site may prevent them from firing off a raging tweet for all to see. Just make sure it’s easy to find and effortless to use. You could even offer visitors incentives for leaving feedback if it they’ve been poking around your site for a while.


5. Choose the Right Person to Manage Your Accounts


Hands-woman-laptop-notebook

Assigning your brand’s social media strategy to an intern or an inexperienced employee may save you money, but it could also be a recipe for disaster.

A great social media manager has a level head, is capable of handling a crisis, and is well-organized and detail-oriented. Finding someone with public relations experience adds another layer of insurance against mistakes.

Prefer to outsource the work? There are many companies specializing in managing social media accounts for businesses. This option may be the most impactful if you have room in your budget.


6. Draft an Employee Social Media Policy


Most people might think their private social profiles are safe for ranting about work stress, but negative posts can have serious consequences if customers or coworkers see them. Distribute guidelines about how to reference your brand online, but don’t scare your team away from posting. Happy employees are some of the best recruiting tools you can ask for!

Closing thoughts

The benefits of using social media intelligently will always outweigh the risks. Remember to monitor for problems, listen to your followers, react quickly and compassionately, and plan ahead, that way you’ll be able to maximize the benefits of this channel while avoiding potential crises.

How the USTA is Leveraging Social Media to Reach the Next Generation of Tennis Players

Learn 3 of the social media marketing strategies that the USTA uses to yield incredible (700% year-over-year!) growth in content engagement.

From grassroots community tennis to the US Open, the USTA strives to grow tennis at every level.

One of the driving forces in accomplishing this mission is the USTA social media team. Led by Director of Social Media & Strategy, Qianna Smith-Bruneteau, the USTA has built a social strategy that has landed their campaigns in the billion+ impression category and that leads to a consistent 700% year-over-year growth in content engagement.

More importantly, every person their content reaches is inspired by tennis-related content that is positive, motivational and inclusive.

QIanna-header

Read on to learn 3 key social media marketing strategies that Qianna’s team implements to reach their goals and guide these numbers.

 

1. Reach Generation Z & Millennials Through Youth Ambassadors

One of the ways that the USTA social team is engaging a younger audience on social media is by leveraging the power of influencers.

The team has built partnerships with 100 youth ambassadors who share their stories through social media, inspiring others in their age group to become involved in this sport and community, and driving home their mission.

“We have this incredible mission to inspire the next generation of tennis greats through our Net Generation brand. Leveraging social media, we have developed relationships with Generation Z and millennial audiences. We’ve assembled a movement of 100 ambassadors, the Net Set, age 5 to 19, who share their personal tennis journeys and stories on social media, and it’s through their lens that I see the magic and the mission of the organization unfold.”

Not to mention, their winning strategy has also won them several awards, the most recent being the 10th Annual Shorty Award for best celebrity & influencer campaign on Snapchat.

Bonus Tip:

Notice the USTA’s use of emoji CTA’s- calling for comment engagement by showing which emoji to use to show your support for USTA athletes/ partners?.

 

2. Monitor the #Conversation to Increase Engagement

Qianna’s team also maximizes overall engagement by leveraging hashtag analytics, or in other words, tracking #USOpen during the run of the event and year-round to understand how their content is being engaged.

“I never imagined during the US Open that our hashtag would enter into the billion+ impression category. Having the ability to download the content tagged with our hashtag really allowed us to identify super users and reward them with surprise and delight moments throughout the tournament.”

Hashtag Tracking - Keyword Tracking - US Open for USTA by Keyhole
Hashtag Tracking – Keyword Tracking – US Open for USTA by Keyhole

By monitoring how people are engaging with your hashtag, you can identify most engaged users and the types of content they are engaging with. You can then adjust your content strategy in real time, replicating high-engagement content and delighting your audience.

“Keyhole allows us to analyze the conversations around turnkey marketing moments, and to understand the organic/earned media associated with our brand.”

 

3. Use Competitive Benchmarking to Inform your Strategy

Competitive Benchmarking means comparing your own performance to your top competitors’ as a way to hold your metrics to a standard.

“Keyhole.co is an invaluable tool for competitive benchmarking and seeing where we stack up in the space.”

social media benchmarks - USTA for Keyhole
social media benchmarks – USTA for Keyhole

With benchmarking, Qianna and her team were able to determine that they had the most engaged hashtag, #USOpen in the Grand Slam space in 2017 (US Open, AU Open, French Open, Wimbledon), which demonstrates the value of her team’s efforts within the organization.

“On the US Open channels, we had a 700% year-over-year increase in interactions and video views across the big 5. And our USTA social media channels did the most interactions and video views, an increase of over 1,200% year-over-year when compared to the other 3 governing bodies associated with a Grand Slam.”

 

Key Takeaways

Some key takeaways:

  • Create engaging content by partnering with influencers or brand ambassadors.
  • Monitor hashtags to understand engagement and double down on top content.
  • Use competitive benchmarking to measure your results.

That’s the USTA’s winning formula ??.

“Keyhole is an incredible tool for any social media marketer. I used it when I was head of social media at Saks Fifth Avenue, and it was one of the first tools I selected at the USTA.”

Life is short and the internet is vast.