8 Influencer Marketing Metrics To Pay Attention To In 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you … Read more

2024 Instagram SEO: 7 Quick Fixes To Boost Your Visibility

If you’re using Instagram to market your business, the best way to guarantee success is by growing your Instagram followers first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must. In order to boost your following, you need to get found on the platform. … Read more

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Halloween adornments are beginning to pop up, and Mariah Carey’s Christmas album has already hit the shelves – a clear indication that the festive season is fast approaching. This holiday period usually spans from early October through the end of January in the following year. Shoppers are in a fervor of purchasing due to the … Read more

Social Media Trends To Track in 2024 And Beyond: Marketing Tools, Content, And Strategy

Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun!  At Keyhole, social media is our bread and butter, and our team here works hard to stay up to date with all the key social media trends.  We have a good idea of where social media trends … Read more

6 Tips For Writing An Effective Influencer Outreach Email

Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. However, the success of … Read more

5 Influencer Marketing Strategies To Grow Your eCommerce Business

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer.  You can call it the Most Valuable Player i.e. the MVP of the marketing … Read more

Influencer Relationship Management – What Is It & How To Build Your IRM Strategy

As the influence of social media in our lives grows, influencer marketing is steadily replacing traditional advertising. And the numbers speak for themselves: the influencer marketing industry was slated to grow to $21.1 billion in 2023. Although this industry is full of promises, much depends on a marketer’s ability to create a successful influencer relationship … Read more

Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date. Put simply, influencer … Read more

Put an end to manual legwork once and for all.