Influencer Relationship Management – What Is It & How To Build Your IRM Strategy

As the influence of social media in our lives grows, influencer marketing is steadily replacing traditional advertising. And the numbers speak for themselves: the influencer marketing industry was slated to grow to $21.1 billion in 2023. Although this industry is full of promises, much depends on a marketer’s ability to create a successful influencer relationship … Read more

Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date. Put simply, influencer … Read more

Creator Vs. Influencer Marketing: How To Calculate Their ROI

Marketing has seen a lot of intense changes over the years. As we move forward, the days of print ads and TV commercials have become a thing of the past. Marketing now lives online, and it’s mostly delivered by creators and influencers.  You might think creators and influencers are the same thing. After all, influencers … Read more

Social Media Trends To Track in 2023 And Beyond: Marketing Tools, Content, And Strategy

Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun!  At Keyhole, social media is our bread and butter, and our team here works hard to stay up to date with all the key social media trends.  We have a good idea of where social media trends … Read more

Jelly Keyhole Customer Success Story Agency

How To X-Ray Social Media, According To Manu From Jelly

Jelly is a cutting-edge Digital Agency based in Santiago, Chile. They distinguish themselves with an almost exclusively digital focus, being “99.9% digital”, and flaunting big-deal clients like Toyota, Lenovo, and Mallplaza among others. “Digital rules. If you focus on digital in the next 3-5 years you should be able to make it. That’s why digital … Read more

Top 14 Influencer Relationship Management Tools To Optimize Campaign

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. When managing and communicating with numerous influencers, it is important to remember that you can’t just communicate … Read more

15 Traits Every Successful Social Media Manager Should Have

Christmas for most is presents and jingles, but for Social Media Marketers, it’s a season of frenzy. Social Media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.

5 Social Media Strategies That Succeeded In 2023 [Key Takeaways]

This year has been a heck of a ride for everyone. However, savvy brands have risen to the occasion giving us great takeaways about social media trends that are here to stay. Which social media strategies were the most successful in 2022? How can these help inform our social media strategy for 2023? We’ll reveal … Read more

Sports Marketing: Tracking Social Media ROI, Influencers, And Engagement

On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports media campaign versus another? How … Read more

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