Access Keyhole’s Social Listening archives to learn more about how to gain actionable consumer and brand insights through social listening.
On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports media campaign versus another? How … Read more
Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring. There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media … Read more
While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture … Read more
Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. That’s what … Read more
PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more
The social media scene is noisy. Everyone has something to say. There are so many brands and influencers, all vying for the attention of their target audience. Sometimes, they have enormous resources at their disposal. But winning this battle has less to do with your budget and more to do with how attuned you are … Read more
There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right … Read more
As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is a challenge you can’t quickly … Read more
With more than 5 billion active social media users around the world, your social listening strategy can help you tune in. Then, you’ll be able to monitor what your customers are saying about your business across a variety of platforms. This allows you to listen to your customer base, learn more about them and interact … Read more
Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. There are more than 4.5 billion social media users, and if you can please even 1% of it, you will be rewarded with unmatched branding. But how do … Read more