Edited on July 2020.
You need social media monitoring tools for three main reasons:
- To get quality audience data.
- To take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI.
- To save time, as all your social media analytics are available to you in one platform.
But it begs the question: which social media monitoring tool is the best for your brand?
It can be tough to pick one — with so many enticing promises from each solution.
Related Topic: Top 25 Social Media Analytics Tools: The Definitive Guide
What you need is a resource that provides you with quality insights about each tool.
Well, look no further; here’s a guide showing you the top 25 best social media monitoring tools that are worth considering:
6. Google Alert
15. Social Mention
20. Sprout Social
25. Union Metrics
Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Keyhole is a hashtag analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online.
Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like; you don’t have to look too deep before seeing basic analytics like total impressions, total engagements and total link clicks.
Looking for a tool that allows you to tap into your customers’ minds, give insights, and turn raw data into actionable insights that inform your strategy and accelerate critical decision-making? Then Keyhole might be exactly what you need.
It provides you with the following key features:
- 24/7 monitoring of the performance of keywords, URLs, topics, hashtags, @mentions, and more around your brand, audience, and industry.
- Access to the best and most relevant influencers for your brand and exclusive information about their engagement rates, reach, etc.
- A stunning, in-depth visual representation of your brand’s social performance.
- Broad, historical, and deep real-time views of global conversations, topics, and influencers driving your market across all major social platforms (Facebook, Instagram, Twitter and YouTube) – all in the same spot.
- A social analytics platform to monitor sentiments around your brand and oversee your overall brand health.
Best of all?
Not only does the tool allow you to track mentions/ customer conversations across social media, blogs and forums and oversee your overall brand health, but it also equips you with in-depth competitor insights. With Keyhole, you’ll get all the data you need to understand your customers AND compare your brand accounts and campaigns against your major competitors.
Plus, in-depth competitor benchmarking and insights are available in all plans. Keyhole helps you easily compare your brand accounts and campaigns against that of major competitors.
Plus, you can also track mentions of any brand or keyword across news, blogs and forums.
Neil Patel describes it this way: “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
Pros: The data reports are comprehensive, but also simple and easy to understand. It’s an affordable tool that keeps everyone in the know about ongoing conversations, brand health, and competitor performance.
Price: Starts at $49 USD per month. You can view various plans and pricing here.
BrandWatch is a social listening & analytics tool that helps you dig out relevant data from blogs, forums, and even social and news/review sites. Basically, this tool tells you what/how your customers talk about your brand online.
You can use BrandWatch to get an overview of your brand mentions’ volume and compare it with that of several competitors, monitor brand sentiment in real time, and find out who your audience (demographic) is, as well as what topics they are mostly interested in.
It also provides a data visualization tool that lets you bring your data to life; your data can be represented in the form of graphs that make hard stats and numbers easily understandable for every team member.
Pros: A flexible, highly customizable social listening tool. The data visualization feature makes data easily understandable and shareable.
Cons: The sentiment analysis is not always accurate.
Price: Varies based on mentions per month and historical data access.
Want to know what’s drawing your audience’s attention? Then you need Buzzsumo.
BuzzSumo helps you take the guesswork out of your content strategy, allowing you to see exactly what kind of content and which topics are stirring up interest and are getting the most shares in your industry.
You can use BuzzSumo to benchmark your stats, understand your audience’s interests, pinpoint the right influencers that can spread the word about your content and get more media coverage.
Pros: Great for identifying trending topics, influencers and most effective channels, informing your content strategy.
Cons: Expensive compared to alternative tools.
Price: $99 – $499 USD per month.
Glean.info is a market intelligence & social media monitoring tool that gets you audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites.
Similar to Keyhole and BrandWatch, this tool also lets you see your share of voice on social — the percent of your brand’s mentions against that of your competitor’s.
Here’s what’s even more interesting: Glean.info alerts you when your brand gets mentioned on a fake news site.
They monitor all new posts on 2000 fake news sites and alert you as soon as your brand gets mentioned; this helps you handle bad press before things get out of hand.
Pros: Integrated access to social media insights. Customizable alerting system.
Cons: Fairly expensive, so may not be accessible for everyone.
Price: Varies based on the number of services you need and keywords you want to track. The price for one service starts at $299 USD per month.
Digimind is an intelligence software that provides a beautiful visual representation of your brand’s social performance.
This tool also allows you to monitor your own social media posts and run competitive analysis — checking how your brand and/or product stacks up against industry rivals. You’re also able to access your data via Digimind’s mobile app.
Pros: Monitors thousands of internet sources to collect brand intelligence.
Cons: Complex setup & high learning curve.
Price: To request a custom quote, contact Digimind directly..
6. Google Alerts
Google Alerts is super useful for you if you’re looking for a basic monitoring solution.
It scans through the web and tells you when your brand or product gets mentioned.
You can choose which sources you want to be receiving alerts for — whether blogs, news sites or forums —and the languages you want to get alerts for.
Pros: An easy and free to use mention tracking solution.
Cons: Only contains basic functionalities so may not be the most well rounded tool.
Hootsuite isn’t just a social media management software; this tool also provides social insights by monitoring relevant conversations on social media.
It allows you to track key topics and brand mentions, analyze your performance on social media and measure your results against your competition to spot trends, patterns and optimize your social media presence.
With Hootsuite, you can separate conversions from your paid and owned media, and choose what to monitor by filtering out conversations by keyword, language and location.
Pros: Manage your entire presence on social platforms from one place.
Cons: Higher price than other alternatives. Lower-tiered packages do not include social listening, analytics and benchmarking.
Price: $19 USD – $599 USD per month.
Falcon.io is an all-in-one social management tool that helps you plan your content calendar, manage your inbox across different platforms, create and schedule ads, and monitor your brand’s impact on social.
The platform was built to assist social media marketers with social listening, customer engagement, content marketing and audience management. Its social listening feature allows you to keep on top of online conversations and trends, track your campaigns and discover top influencers that are engaging with your brand.
Falcon.io supports all the major social media such as Facebook, Instagram, YouTube, LinkedIn and Twitter, and makes their sentiment available in multiple languages
Pros: Intuitive user experience. Great social listening functionality.
Cons: High price for a basic package, the measurement & reporting module might not have the flexibility your business needs.
Price: Essentials available at $129 USD per month. Contact Falcon.io to inquire about their custom packages/pricing for larger organizations.
From tracking brand mentions to monitoring campaigns in real time, Meltwater gives you a rundown on critical conversations about your brand on social media.
Meltwater’s AI engine helps you listen to relevant social media conversations, and gather historical audience data to make more informed marketing decisions.
Moreover, the platform enables you to dig deeper into your audience insights to discover the exact communities and segments that are engaging in conversations related to your brand, and identify the most significant influencers among them.
Similar to other tools on this list, Meltwater offers a social media management functionality, enabling you to plan and schedule posts and engage with your audience via a centralized inbox.
Pros: A great tool to identify media contacts and influencers in your industry.
Cons: Pricey. Very limited number of users for the cost you pay.
Price: Contact Meltwater for pricing.
Sprinklr is a powerful social media management tool that also provides a social listening feature.
Sprinklr Modern Research helps you gain broad, historical and deep real-time views of global conversations, topics, and influencers driving your market – all in the same spot.
Like many other similar tools, this software helps you benchmark your social media performance against that of your rivals. Even more, they also help you track likely crisis before they arise so you are able to make informed decisions.
Pros: Great for social listening and comment/message moderation across different social media profiles and inboxes.
Cons: Paid ads performance has to be manually added, as it doesn’t get automatically pulled and inserted into the reports. Advanced features can get pricey.
Price: Contact Sprinklr to request a custom quote.
Mention helps you monitor online conversations and track mentions of your brand, product, industry, or campaigns.
This keeps you abreast of important conversations around your business so you’re able to join in on these conversations when it matters the most.
Mention enables you to filter the conversations you want to monitor by language, source and date, and refine your alerts by adding or removing certain keywords.
You can then visualize your marketing data, and automate your reports to share the results with key stakeholders in your business, fast and with ease.
Pros: Easy to set up and use to find relevant conversations and brand mentions all over the web.
Cons: Tracking campaigns can be difficult to set up without extra support from a support rep. Limited functionality for lower-tier subscribers.
Price: Paid plans start at $25 per month.
NetBase provides many customer experience features, including social media monitoring.
NetBase uses a natural processing language engine to generate an accurate understanding of human language (customer data) at scale across 199 languages. Their NetBase LIVE Pulse solution gives you real time insight into trending topics, top terms/hashtags, allows you to set and track goals, integrate paid metrics, and more.
In NetBase’s own words: “You will gain a deep understanding of customer preferences, passions, and behaviors to drive your customer experience initiatives and make smarter, faster business decisions.”
Pros: Great tool for keeping on top of brand health and customer sentiment.
Cons: Steep learning curve. Training might be required.
Price: Contact NetBase to discuss a unique plan.
From social media publishing to monitoring, Nuvi takes care of it all for you.
Nuvi is a robust customer experience management solution – their Listen tool allows you to monitor more than just hashtags. This tool helps you monitor keywords, URLs, topics, social media handles and more, to spot trends and identify opportunities to increase your reach and build better experiences for your customers.
Nuvi also gets you audience data from Twitter, Instagram, YouTube, Reddit, Facebook, VK, Stack Overflow and an ever-updating list of 3 million+ blogs and RSS feeds.
Pros: Relatively easy to use. Good sentiment analysis with accuracy of up to 80%.
Cons: Unable to collect and analyze historical data.
Price: Contact Nuvi to discuss a unique plan.
Much like Buzzsumo, SharedCount tracks popular content in your industry. Just insert a URL into the tool and it will show you how many shares the content has gotten so far.
You can also analyze URLs in bulk and export them as CSV files.
Pros: Provides an easy way to analyze the popularity of your content through URLs.
Cons: As of 2020, it only works with Facebook and Pinterest.
Price: Free — $40 USD per month.
15. Social Mention
Social Mention is a real-time social media analytics tool. It collects and compiles user-generated content (UGC) from the web into a single platform.
It collects and compiles user-generated content (UGC) from the web into a single platform. Let’s say we want to see the audience data around the #ArtificialIntelligence hashtag; Social Mention provides you with instant, data rich reports about what’s going on around your query as seen in the image below.
It shows the ratio of positive to negative sentiments, the percent of reach, and the strength of your searched term on social media. It also shows the passion around your query; that is the likelihood that users will keep talking about your query repeatedly.
Pros: A social analytics tool that’s free to use. Helps to predict future engagement based on existing data.
Cons: Sentiment score is not always reliable.
Brand24 is another social listening tool, that makes brand reputation management simpler and easier. The tool lets you track mentions, and even gives you a visual representation of ongoing conversations about your brand using a Discussion Volume Chart.
Like most of the top social listening tools, Brand24 allows you to dig deep into your reports to analyze sentiment and determine whether your brand was mentioned in a positive or negative context, as well as to identify key influencers in your industry. Plus, it makes it easy for you to join in on conversations across various channels, directly from the platform.
Pros: A user-friendly tool that simplifies social listening. Customized alerts for brand mentions make it easy to stay on top of online conversations about your brand.
Cons: It may be hard to accurately predict customer sentiment.
Price: Starting at $49 USD per month.
Talkwalker is a social analytics platform enabling you to monitor brand sentiment and oversee your overall brand health.
Their Conversation Clusters tool provides you with AI-based data that lets you find hidden connections between trending conversations, discover conversation drivers, and understand the core customer needs that start and move conversations in a particular direction.
Talkwaker also gives you a 360 view of your owned and earned social media content, including your brand, product or competitor mentions offline.
You can use the tool to detect emerging themes, identify market gaps and serve more relevant content and offers to your customers.
This lets you understand the best influencers for your specific brand or product. This tool also gives you a 360 view of your owned and earned social media content, including your brand, product or competitor mentions offline. All these help you account for what exactly comms bring to the table at your organization.
Pros: Real-time social monitoring and rich social insights.
Cons: Large amounts of data make it hard to master and prioritize what insights are important.
Price: Starts at $6000 per year.
Awario is a web monitoring tool that crawls 13 billion pages everyday to get important data about your audience. These insights include number of mentions, sentiment analysis, top influencers across different channels, and status/progress analytics.
It also offers a social media customer support service that lets you be there right when your customers need your help.
Providing you with an intelligent alert system, the tool lets you know as soon as an important conversation starts gaining traction.
This helps you prioritize customer support requests based on the impact they can have on your business.
Pros: Great for monitoring brand mentions and keeping track of online conversations. Possible to track unlinked brand mentions all over the web.
Cons: A steep learning curve.
Price: $29 — $299 USD per month.
ZoomSphere is an all in one social media management tool comprising a scheduler, workflow manager, social media analytics, reporting & benchmarking, Facebook leads manager, and mentions monitoring.
The tool provides over 150 different metrics related to all the major social networks — Facebook, Instagram, Twitter, YouTube and LinkedIn, and also provides you with competitor analysis so you can see how you rank compared to your competitors.
The tool allows you to collaborate with your team and set when and where to publish your social media posts.
Pros: Covers various social channels. Shows customer interaction history and helps you benchmark your performance.
Cons: The social listening feature doesn’t include sentiment analysis.
Price: Different pricing for each tool. Social Media Analytics costs $89 USD per month, Social Media & Web Monitoring – $149 USD per month. For more information on pricing, see https://www.zoomsphere.com/pricing..
20. Sprout Social
Sprout Social is a comprehensive social media monitoring tool, helping brands to better understand their audience and inform their social strategy with actionable insights.
Their social dashboard feature gives you an instant rundown of what your brand’s health looks like by showing basic analytics like total impressions, total engagements and total link clicks.
Sprout Social’s social listening feature gives you an overview of the keywords and hashtags your audience associate your brand or product with.
It also allows you to monitor sentiment and set up alerts for when critical conversations start gaining traction on social media.
Pros: Robust analytics. Allows you to respond to mentions/messages directly from the platform.
Cons: The standard licence doesn’t include the social listening feature.
Price: $99 — $249 USD per month.
21. Followerwonk (Twitter)
FollowerWonk is a great social listening tool for brands that want to dig deeper into their Twitter audience data.
You can find out anything with this tool: from who your followers are, where they’re located and the times they mostly tweet – to the most relevant influencers in your industry or niche.
Their most used feature is the Twitter bio search. FollowerWonk provides you with Twitter profiles that are all valid, current and refreshed every 30 days.
Best of all? You’ll get all the info that interests you packed in amazing social graphs that allow you to immediately benchmark your Twitter performance and identify opportunities for improvement..
Pros: Allows you to analyze your presence & your competitors’ presence on Twitter. Helps you understand who your followers are, and enables you to find the most suitable influencers and estimate campaign reach, by providing you with information about how many of your influencers’ followers are active.
Cons: Supports only Twitter.
Price: Paid plans start at $29 USD per month.
22. Iconosquare (Instagram and Facebook)
Iconosquare is a social media management, analytics & scheduling platform for Facebook and Instagram.
As most other social media management & listening tools, it gives you an overview of your stats and performance across Facebook and Instagram via a unified dashboard, helps you plan and moderate conversations across your different accounts, and enables you to schedule and publish content automatically without having to babysit your content promotion all the time.
Pros: Easy to use. Allows you to track certain feeds/hashtags and automate giveaway entries.
Cons: Works with Instagram only.
Price: Starts at $29 USD per month. Custom plans available.
23. Audiense Connect (Twitter)
This is a tool from Audiense that provides you with detailed information about your Twitter audience. Audiense also provides a social insights platform.
From creating your own custom Twitter DM chatbots to tracking your performance on the platform, the Connect tool does a great job helping you understand your customers so you can give them the content they really want.
Pros: A good tool for companies that want to enhance their Twitter marketing through real-time audience insights.
Cons: The free plan comes with very limited features. It only supports Twitter and can get expensive compared to other platforms that support different social media platforms.
Price: Free plan available. Paid plans start at $79 USD per month.
24. Tailwind (Pinterest and Instagram)
Known as the number 1 Pinterest/Instagram social scheduling tool, apart from scheduling posts, Tailwind also allows you to discover content ideas, monitor conversations, amplify your reach, and analyze your performance on Pinterest and Instagram.
With Tailwind, you can discover content ideas, schedule posts, monitor conversations, amplify your reach, and analyze your performance on Pinterest and Instagram.
An interesting and unique feature is the Tailwind Tribes feature, which allows you to find and connect with like-minded people and content that helps you grow faster and “activate your community”.
You can also automatically optimize your posts to publish when your audience is most active on Pinterest and Instagram. More importantly, this tool provides rich analytics that help you monitor conversations and analyze your performance on Pinterest and Instagram.
Pros: Simple, user friendly interface. Low learning curve.
Cons: Platform-specific. The Instagram tool is still not as developed as the one for Pinterest.
Price: $9.99 USD per month per platform.
25. Union Metrics (Twitter)
Union Metrics is a social intelligence tool for Twitter that gives you insight into trending conversations, brand mentions, campaign performance, competitor data, and historical data to inform your decision-making.
Union Metrics offer a couple of free tools, including the Twitter Snapshot, which allows you to generate quick reports on recent Twitter activity related to a topic/keyword of your interest. You’ll be able to measure the potential reach and impressions to gauge the virality of your posts.
Used by over 300,000 marketers, the software helps you monitor posts about your product, brand or industry in real time so you’re getting the full gist of relevant stories as they unfold.
Pros: Clean, clear reports. Very easy to find top hashtags and contributors.
Cons: Doesn’t integrate with many platforms – it supports only Twitter.
Price: Starts at $49 USD per month.
The Final Verdict
With so many social media platforms available, it can be a nearly impossible task for marketers to measure their brand performance, without the help of third party tools that simplify social media management & listening.
Thankfully, there are a number of social media monitoring tools that automate the collection and analytics of audience insights and campaign performance, allowing you to keep track of trending topics, ongoing conversations, and respond to negative sentiment in a timely manner, before things get out of hand.
This list gives you the 25 best social media monitoring tools out there – all you need to do is pick the one that suits your marketing needs and budget.
Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.