Access Keyhole’s Social Listening archives to learn more about how to gain actionable consumer and brand insights through social listening.
While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture … Read more
All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. Before you know it, thousands of people are sharing their experiences to back up or contend with the original post. If the comments are positive, then … Read more
The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But … Read more
Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against … Read more
Are you tired of sifting through endless tweets to find that one specific gem? Is looking for your campaign tweet from 2012 exhausting? With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires … Read more
Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59 billion people, social networking sites are a goldmine of sales and marketing opportunities. They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert … Read more
There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right … Read more
PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more
Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring. There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media … Read more
Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral. Small businesses are not immune to bad ratings and reviews. A similar analogy follows in the enterprise sector. However, enterprises may have a … Read more