8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. By the time they search the list, their faces get gloomier with every second.  Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to … Read more

11 Best Hootsuite Alternatives For Social Media Management In 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics.  Back in 2008, squandering off an online presence was a luxury. Only enterprises had the money and bandwidth to … Read more

How To Set Up And Optimize Google Alerts: The Ultimate Guide

Knowing your industry, brand reputation, and competitors is vital to your continued success.  Information is power, and unless you’re constantly gathering data, you’ll be in the dark on key shifts that could help your business soar or, at the very least, prevent disaster.  Thankfully, there’s a simple, free option you can use to keep one … Read more

5 Ways To Use Social Media Content For Customer Success

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience.  Social media statistics show over 4.26 billion people are engaged in various social platforms. Catering to platforms like … Read more

How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Are your results in social media the bare minimum, or should you be reaping enough? Well, it doesn’t help to be delusional.  If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. The best way to analyze if you are heading in the right direction is by … Read more

How To Use Competitor Analysis To Identify New Marketing Opportunities

Did you hit the plateau of customer acquisition? If you are nodding your head in anticipation, know you are not alone.  Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. This is because the top players have an edge in introducing newer add-ons to … Read more

7 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

Hold on!  Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you?  We get that frustration! Despite having a solid strategy in place, you will see a discrepancy in performance.  As per recent surveys, 90% of the Fortune 500 companies … Read more

7 Steps For Effective PR Crisis Management In 2023

PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more

Media Monitoring 101: What It Is And How It Works[Tools Included]

Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring.  There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media … Read more

Ultimate Brand Monitoring Guide For Tracking Online Reputation

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. That means a couple of negative reviews can actually be a potential reason for lesser lead generation. Despite the risk, over 70% of businesses don’t reply to negative reviews. These unresponded snippets float around and become a … Read more

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