Social Listening Vs. Social Monitoring: What’s The Difference?

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand.  On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a … Read more

How & Why You Should Start Social Media Recruitment For Your Business

The modern labor market and recruiting system are changing very fast. It takes a lot more than just posting a vacancy on a website to hire the best specialists.  Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the … Read more

How To Master Brand Sentiment Analysis – Beginner’s Edition

What people think and feel about your company, products, and services is your brand sentiment.  In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed. Evaluating … Read more

7 Steps For Effective PR Crisis Management In 2024

PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more

8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. By the time they search the list, their faces get gloomier with every second.  Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to … Read more

11 Best Hootsuite Alternatives For Social Media Management In 2024

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics.  Back in 2008, squandering off an online presence was a luxury. Only enterprises had the money and bandwidth to … Read more

How To Set Up And Optimize Google Alerts: The Ultimate Guide

Knowing your industry, brand reputation, and competitors is vital to your continued success.  Information is power, and unless you’re constantly gathering data, you’ll be in the dark on key shifts that could help your business soar or, at the very least, prevent disaster.  Thankfully, there’s a simple, free option you can use to keep one … Read more

Put an end to manual legwork once and for all.