Share of Voice: The ultimate social media performance measure

Curious how you shape up against your competitors on social media? Then you’ll want to track and calculate share of voice.

“Taste the relish to be found in competition — in having to put forth the best within you to match the deeds of risk-taking, hard-working competitors.”

Henry J. Kaiser

What is share of voice (SOV)?

Share of voice (SOV) measures what percentage of the market your brand owns relative to your competitors. It’s a measure of brand awareness.

SOV was originally used in traditional media to track a brand’s visibility in print, radio, and TV ads compared to their competitors, but it has since grown into the digital space.

SOV is now most commonly used in the context of paid digital advertising to track how often a brand appears for a certain keyword relative to its competitors, but it’s also used to track brand awareness of social media.

Why is share of voice important?

Knowing your share of voice lets you benchmark your current social standing and performance against your competitors. 

But more than allowing you to see where you rank, it also shows you how much space there is for growth, and allows you to gain insights from competitors who are already succeeding in the marketplace. 

How do I calculate share of voice?

Share of voice can be calculated for different social media metrics, whether it’s hashtag impressions, engagements, brand mentions, followers, or any other conceivable metric.

The share of voice formula is:

SOV = Your brand’s measures / Total market measures X 100%

How to calculate Share of Voice?  Social Media

For instance, you might want to know your share of voice in terms of social media conversations. Thus, you would track your brand mentions relative to those of your competitors and calculate your SOV.

To do so, you would add up your brand mentions and all the brand mentions of your competitors. You’d then divide your individual brand mentions by that total sum to get your SOV.

SOV (social media) = Your brand mentions / (Your brand mentions + Your competitors’ brand mentions) X 100%

How can you track share of voice?

While it’s technically possible to track SOV manually, it’s much easier to do so using a social media analytics tool.

All of these brand awareness metrics can be easily tracked with Keyhole’s brand monitoring tools.
To start measuring your share of voice, try a free trial of Keyhole today.


Keyhole is a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients. Start your free trial today and get the metrics you need.

The 7 Most Important Social Media Marketing Metrics

Let’s be honest, if you’re a social media manager, you have a lot on your plate.

Your days are likely packed with creating killer content and writing compelling copy, or fielding comments and questions from users. On top of that, you must stay ahead of the algorithms.

We get it.

With all that said, you still need to make time in your busy day for comprehensive reporting that dissects your strategy.

Why do social media marketing metrics matter?

At the end of the day, you have to show why everything you do matters to someone that might not be as familiar with social media marketing metrics.

As social media platforms’ value to marketers increases, platforms are adding reporting features. These features will give some insight into how your posts are performing.

However, they do tend to err on the side of giving you more data than you might need. And remember, a lot of data does not translate into actionable insights.

So, how do you avoid information overload in your own reporting, while still maintaining a solid overview of your brand traction?

This list of social media marketing metrics will help you report based on your brand’s goals. Whether it is tracking your campaigns, your daily social media management across all platforms, etc. 

Content-based social media marketing metrics: Are your posting efforts working?

Social media is considered an art and a science for many reasons. Like any art form, you pour your time, effort, and soul into your content to release it into the vast social ether.

However, it takes a scientific approach to ensure that your post will cut through the noise and reach your target audience. These are the social media metrics that will measure your posts performance and success.

Post Reach and Impressions – Who is Seeing Your Content?

Social Media Marketing Metrics: Post Reach vs Post Impressions

Two of the most important social media marketing metrics to keep in mind are post reach and post impressions. These two metrics together will give you an idea of roughly how many people are seeing a given post.

While the two metrics are pretty similar in what they measure, there are some differences.  

Post reach refers to how many unique users were exposed to a piece of content. Post impressions refers to how many times your target audience has seen your content appear on their screen.

There is more to it than just keeping tabs on the visibility of your posts through the various social media.

Monitoring post reach and post impressions is also a great way to assess if you are posting at the right time of day. It also helps you know if you are using the right combination of hashtags or keywords in your posts.

Also, if you run social media ads or boost posts, it is important to track both organic and paid post reach and impressions. Both sets of metrics can give you a very different picture of where you stand in your respective channels.

Engagement Counts – Do They Like Your Stuff?

Now that you have a good idea of how many people are seeing your content, you will want to know how is engaging your content. To find this out, you need to measure your engagement.

Each social media platform has their own unique ways for users to interact. However, most fall into likes, reactions or favorites, retweets, shares, reposts, comments or replies. And these are what we call engagements.

Unless you are going through a total social media crisis, engagements are a great thing.

Engagements mean that your content is leading users out of their mindless scrolling to interact with your post. In this day and age, that in itself, is a feat worth celebrating.

With few exceptions, highly-engaging content will be boosted in the algorithm. Thus, it will result in a higher post reach and post impressions.

Moreover, you can benchmark your engagement in order to see how you perform versus your competition or measure your own performance over time.

To do this, calculate your engagement rate, which converts your engagements into a single number. Then, instead of counting the various engagements from all the platforms and accounts, you can create a single metric.

Brand Mentions – Are They Talking About You?

Social Media Marketing Metrics: Brand Mentions and Engagement

Brand mentions are another important social media marketing metric to include in your regular reports. As this can help you understand brand awareness and sentiment. It comes specially handy to alert you of PR situations ahead. 

While not as easy to measure as post reach, impressions, or engagement, brand mentions can often be more valuable.

For instance, if your brand that is being talked about positively on social media, or gaining user generated content, it will increase its digital footprint.

It is also a solid display of relevance.

Simply put: you could be earning customers without even posting anything.

As we previously stated, measuring brand mentions can be a little tricky unless you use a social listening tool like Keyhole, or other sentiment analysis tools. 

You can also search your brand’s hashtag using a hashtag analytics tool or the platform search engine. This will give you a general picture of how your brand is being discussed on social media.

Among many key features, Keyhole gives you straight-forward data, making it easy to understand and report your social media presence.  

Reply Time and Messaging – Keeping the Conversation Going

The social media marketing metrics we covered had to do with your content, but it is also important to monitor your direct interactions with social media users.  

The interactions you have on Facebook, Twitter or Instagram can be a powerful force in sealing sales conversions, or generating overall goodwill toward your brand.

However, the opposite is also possible. A delayed or carelessly-worded reply to a user’s comment or message can cause possibly cost you a customer. It can also reflect poorly on your brand.

Here are some segmented metrics you should keep in mind when creating your regular reporting.

Reply Time

When a customer messages you directly, asks a question on your page, or comments a query under a post, it is important to get them the information they need in a timely fashion. 

This attention to their needs will make them feel like you care about their particular issue. In fact, a positive customer interaction may lead to the customer promoting your brand on their social channels.

Facebook displays the average time it takes for your brand to respond to a direct message, which any page visitor can see. Knowing that your brand takes a long time to respond might discourage visitors from interacting with you. 

For both of these reasons, it is important to take stock of how long it takes for your team to respond adequately to a customer message. If it is taking over a day to get back to a user, it might be time to rearrange your priorities.

Perhaps creating a system to address messages once or twice daily, depending on the frequency of direct messages or post comments you are receiving. 

Tone, Questions, and Comments

Social Media Marketing Metrics: Reply Time

Beyond simply taking the time to address user messages in a timely manner, it can be very informative to monitor exactly what is being said. This should include the tone of the message, and any questions that may pop up.

Take notice of repeated questions, comments or concerns from your followers.  These can be an excellent opportunity to inform your content strategy

If, for example, a smartphone repair business has customers commenting or messaging questions regarding iPhone updates. This would be a great opportunity to write a blog or long-form social media post answering that question to stir-up some engagement.

Conversions – The End Goal

This goes without saying, but by far the most important metric in your reporting should be customer conversions from your social media presence.

There are plenty of guides out there to ace your social media commerce. Making sure you keep track of those successes can be key to informing your social media strategy going forward.

Are you selling a product or service? Do you have a newsletter? Is the end goal to drive downloads?

All of these can and should be tracked. Period.

If you are not tracking conversions, then why are you spending any time on social media marketing? This is the end goal, right? Return on investment.

The cool thing is you are able to track users from the time they click on your post, all the way through to when they become a customer. You can even tell where they fall off along the way if they do not finalize a transaction.

Social Media Metrics Conversions

This can all be accomplished through the use of Google Analytics and UTM tags tactically inserted in your links. We would explain that more in depth, but if you do not understand Google Analytics and UTM tags, here is a valuable resource on how to track that sort of engagement.

If you are active on Facebook or Instagram, they offer a tracking pixel called a Facebook Pixel that you can install on the back end of your website, and that allows for deeper social media analytics and reporting to be done on your Facebook dashboard. 

It also allows you to get a deeper understanding of your audience from folks who have visited your page or even completed a certain action on your page. This information can help you build targeted audiences for your paid ads

Don’t Get Lost in the Sauce

Monitoring and tracking your success – or lack thereof – in social media marketing can be an overwhelming experience. However, it pays serious dividends down the line in the form valuable insights to improve your organic and paid social media efforts.

Let’s give it the dramatic terms it deserves. In a realm that often feels ruled by the iron fist of algorithms, keeping track of these metrics gives you control of your social media destiny. 

There are many other social media marketing metrics that we didn’t touch upon. These include post times and follower growth rate.

Unless you have a dedicated team for social media, taking stock of the above social media metrics is more than enough to inform your strategy. The insights will be effective, and even impress stakeholders or clients.


Keyhole is a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients. Start your free trial today and get the metrics you need.

As always, if you need an intuitive and comprehensive suite of social media analytics to step up your social media marketing and crush your goals. We are here to help.

4 Tips to Find Micro Influencers on Instagram [to Boost Sales]

Updated on December 21st, 2020.

Influencers have the power to win the hearts – and pockets – of consumers.

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services.

While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, there are micro influencers on whom these brands can rely.

Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000. Read more about Influencer Tiers.

These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost.

The social media platform where you can see amazing examples of micro influencer partnerships. This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns.

In this post, we’ll show you how to find micro influencers on Instagram. Also, we’ll demonstrate how you can use micro influencers to boost sales.

Jump Links:

Micro Influencers Should be Relevant to Your Niche

Have Specific Goals for Your Campaign

Showcase Your Product Experience with Micro Influencers

Give Influencers the Freedom to be Creative

Finding Instagram Influencers
Turn to Your Audience
Use Hashtags

Micro Influencers Should be Relevant to Your Niche

Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or boosting sales. To be able to achieve any of these goals, however, you must promote your content to a relevant audience.

This means that you must work with micro influencers who are relevant to your niche and have a significant following that is interested in that niche.

Ideally, you should find an influencer who is considered an expert in a subject that is relevant to your niche.

If you fail to do this, you won’t be able to reach your target audience and there will be no point in using influencers to promote your brand.

For example, in 2014, the world was confused when soccer-star Cristiano Ronaldo appeared in a Japanese facial fitness commercial. The commercial was a sensation, but none of that attention was focused at the product but rather at the awkwardness of this commercial.

Use social media monitoring tools to find influencers within your niche. These tools will allow you to listen to conversations and trends around your niche, and will help you identify the most influential voices around these topics.

Have Specific Goals for Your Campaign

As mentioned, micro influencer marketing can be used for a variety of goals. However, the tactics to achieve and measure these goals are different.

So it’s important to have your goals as the starting point of your campaign. This will determine how you picking an influencer to developing the campaign creatives.

If your goal is to drive engagement, then, that should be the deciding factor in choosing micro influencers. Find influencers with a high engagement rate and use content that inspires engagement.

To promote engagement with your audiences, you can create giveaway in partnership with the Instagram influencer of your choice. The influencer can give clear instructions of the rules, which can involve liking posts, tagging friends or following your account(s).

If your goal is to create brand awareness because perhaps you’re working with a new product, then your focus should be on reach. The micro influencers that you work with, in this case, should have impression rates.

Your campaign strategy should support your goal of amplifying reach. For example, contests where your micro influencer partners ask their audiences to share posts tagging your brand would help grow reach.

Instagram Micro Influencers: Contests

Also, if your budget allows, work with multiple micro influencers within your niche. This will ensure higher reach within your target market, and increase the chances of your customer base seeing your products multiple times.

If your goal is to drive sales, then design your campaign with the main goal of facilitating the purchase process. Also, make it easy to track the impact that your micro influencer partner had in your sales. You can do this by providing a promo code for each instagram influencer.

Showcase Your Product Experience with Micro Influencers

When consumers see a compelling product content, they become interested in trying that product.

In order to increase the impact on your audience through micro influencers on Instagram, showcase their experiences while using your products. After all, Instagram is all about inspiring experiences.

This can compel followers to buy the product or service to enjoy the same experience themselves.

For example, you can have your Instagram influencer partner use it and share their reviews about it with the audience. Or perhaps, they can make a video of your product, share stories or simply post a picture with an inviting caption.

The goal here is to demonstrate how your product is enhancing an influencer’s experience. Since the influencer has its audience’s trust, it will create a compelling argument to try your products.

In a similar fashion, the micro influencer should show their audience how your services enhance his/her experience.

Instagram micro influencer campaign: showcase your product experience

Give Influencers the Freedom to be Creative

This is perhaps the most important thing to remember when working with micro influencers on Instagram.

The reason why micro influencers have managed to grow their audience is that their audience trusts them and they know what content attracts the audience.

They know their followers, so they know the type of content that will appeal to and engage their audience.

Instagram Micro Influencer Campaigns: Creativity

Let them give honest reviews about your product and allow them to promote your brand in their own way. There is nothing more powerful in influencer marketing having an influencer that can promote your product authentically.

If you tightly control the content that an influencer shares about your product or services, there is a risk of the audience losing their trust in the influencer due to inauthenticity.

If that happens, you won’t be able to successfully promote your brand.

Now that you know how to use micro-influencers, will you promote your brand through influencer marketing?

If so, there’s a missing piece of the puzzle.

We still haven’t discussed how to actually find influencers.

Finding Instagram Influencers

Turn to Your Audience

When searching for Instagram micro influencers, you should start with your current fan base since you know that a connection already exists.

Knowing that your followers already interested in your content, you should examine their interests. For instance, look at the pictures they post, the people they follow, etc.

Then, you should analyze similarities among your fan base.

Do they all follow the same influencer or brand? Does your analysis indicate that many of the Instagram pages you’ve looked at have common content themes?

By finding these common interests, you’ll be able to create a target lookalike audience to draw connections with others like them.

If any of your followers themselves has a large following, it is an added bonus for you.

Reach out to them and recommend an exchange of service or product for a review or Instagram post.

It’ll be easier to convince them as they are already familiar with your brand.

Use Hashtags

The best method to find the right influencer is to simply search for the correct hashtag or keyword that’s relevant to the product you’re trying to promote.

For example, if you want to promote a fashion product, you can run a hashtag search for queries like #ootd or #instafashion.

You can then determine how popular an influencer is by looking at how much engagement their posts are getting or their follower count.

Are they getting likes and comments on their posts, and if so, how consistently are they posting?

It is common to find influencers who have purchased their followers and likes, and barely get any authentic engagement on their posts. Avoid partnering with these types of influencers!

Tools like Keyhole offer hashtag tracking and keyword tracking. This can help you find influencers who already have published posts with your search terms.

If the content they are posting is relevant to your niche, you can reach out to them to market your products or services.

In addition, you can track all posts that contain your hashtags in real time.

This way you can analyze the engagement levels of the audience in your niche with influencers on Instagram. Then, you can determine the impact of influencers on their audience through engagement rate insights.

The hashtag you choose to search should be somewhat specific to reveal satisfactory results. For example, if you wish to search for Persian cats, a hashtag search around #Persiancats would yield much better results than just #cat alone.

Alex of VM Interactive says that the more specific your hashtag is, the more actionable results you’ll get. Moreover, with the help of an Instagram hashtag analytics tool, you can simplify your research.

You don’t need to stop at hashtags with Instagram anymore. You can now use specific keywords relevant to your niche to pinpoint conversations related to your business and target audience.


Keyhole is a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients. Start your free trial today and get the metrics you need.

5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Top 5 Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. 

Think about it for a second. 

More often than not you will seek out the opinion of your friends and family before you purchase something. 

Why is that so?

Easy: Because you trust them. 

You probably pay more attention to a brand whenever you see a rave review from someone you know and admire even if you’ve never met them. 

It’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. It has especially become one of the most effective ways for brands to promote their products on Instagram. 

What is Influencer Marketing?
Why Instagram Influencer Marketing?

Top 5 Instagram Influencer Marketing Campaigns in 2020
UberEats, Chipotle and Hinge X Rebel Wilson
McDonald’s X Travis Scott
HelloFresh X Micro-influencers and Mindy Kaling
Biossance X JVN
ASOS X Micro-influencers (#asseenonme)

What to Look for In An Influencer?
Amplify Your Reach with Instagram Influencer Marketing

What Is Influencer Marketing?

Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers.

We can define influencers as trusted content creators with the power to affect how their audience makes purchasing decisions. They also have a significant well-engaged following in their niche.

Influencers can endorse or make product mentions and share their opinions with their audience. So all a brand needs to do is find influencers on Instagram and other social media platforms who are a good fit and partner with them.

To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns from 2020. Each of these brands incorporated unique influencer marketing campaigns in its social media strategy in 2020 and it paid off. 

Each approach sheds light on proven techniques that you too can use and capitalize on the value of Instagram influencers. 

But first, let’s discuss why you should implement Instagram influencer marketing.

Why Instagram Influencer Marketing?

Instagram influencer marketing campaigns are exploding by the day and for a good reason. 

Influencer marketing ROI is stronger than ever. So it comes as no surprise that marketers believe that this industry is bound to double its worth to $15 billion by 2022

Already, this marketing tactic is yielding a $6.50 return on investment for every dollar spent.

According to social media influencer statistics, only 1% of millennials trust advertisements. But, 33% of them trust blog reviews when it comes to making purchases.

When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube.

And what do influencers think about their impact?

71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. All these stats are a clear indication of why influencer marketing is red-hot right now. 

Now that you know the whats and whys of Instagram influencer marketing, let’s see them in action.

The 5 Most Successful Instagram Influencer Marketing Examples from 2020

1. Uber Eats X Chipotle X Hinge X Rebel Wilson

What do Uber Eats, Chipotle, and Hinge have in common? 

Perhaps a desire to be loved by a certain demographic who is also looking for love – at least for cuffing season.

The three brands found the best marketing strategy to reach young adults who use dating apps and food delivery services. 

Using the “Chipotle Cuffing Season Menu” the brands ran a collective campaign that gave their customers a chance to win dating advice from the hilarious celebrity and “How to Be Single” star Rebel Wilson. 

The limited-time Chipotle Cuffing Season menu was available exclusively on Uber Eats and featured meals inspired by Hinge dating habits and Chipotle’s most popular dishes. 

To take advantage of their influencer relationship, the brands offered 10 lucky people who ordered from the exclusive menu a chance to win dating advice from Wilson.

Instagram influencer marketing: UberEats X Chipotle X Hinge X Rebel Wilson

In addition, Hinge added a new profile prompt in the app for daters to be able to connect over their specific Chipotle orders. Users also got $20 off their next 3 orders of Chipotle delivered using Uber Eats!

The campaign gave the brands’ target audience the incentive to order from the limited-time menu, increase Uber Eats orders, and at the same time, it raised awareness for Hinge’s brand.

Why it works?

Rebel Wilson is the ideal celebrity influencer to reach a young adult audience because she is authentic, and she is relatable. While we expect Internet influencers boast unattainable flawlessness, Wilson can point out her flaws with humour and celebrate them. 

In a similar way, the irony of having the “How to Be Single” actress give dating advice, allowed the brands to advertise Cuff Day in a fun, unexpected way. 

Each of the two ads on Wilson’s Instagram account was viewed over a million times. Much more than the average engagement that all these companies get on the platform.  

2. McDonald’s X Travis Scott (#cactusjack)

Popular fast-food brand, McDonald’s teamed up with Astroworld star Travis Scott to promote Scott’s favorite McDonald’s meal for a limited time.

The month-long deal featured a quarter-pounder with cheese, bacon, and lettuce. It also came with a medium order of fries and BBQ sauce dip.

As part of the campaign, Scott ran a new line of merchandise under his label, Cactus Jack, a line was inspired by McDonald’s. The merchandise included denim shorts, t-shirts, a nugget body pillow, hoodies, a burger tie, Egg McMuffin-branded boxers, and a Cactus Jack basketball jersey.

The two brands also supported charitable organizations throughout the partnership. 

Instagram influencer marketing: McDonald's X Travis Scott #cactusjack

Why it works?

With a following of over 73 million on Instagram, Scott’s posts had the potential to receive an average of 10 million views amplifying McDonald’s brand significantly. 

Not to mention, the amount of hype it would generate in social media. In the second half of September, the term Cactus Jack acquired 124.4K posts and over 426 million impressions.

Cactus Jack Impressions

3. HelloFresh X Micro-influencers and Mindy Kaling (#hellofreshpartner)

HelloFresh has a very photogenic product. The bright-green box, delightful pre-packaged ingredients, and tasty finished meals are a great fit for Instagram influencer marketing.  

Also, HelloFresh has fully embraced the value of influencer marketing and has mastered the art of finding micro-influencers on Instagram spanning across different fields.

The brand partners with thousands of such micro-influencers to promote its products within their target audience. So you are likely to see the #hellofreshpartner hashtag as you scroll your Instagram timeline. 

Influencer Instagram Marketing: HelloFresh X various micro-influencers and Mindy Kaling

Occasionally, HelloFresh uses celebrities as influencers. Recently, the brand partnered with actress and writer Mindy Kaling. The busy celebrity mom of two will share cooking tips and how to have fun while at it. 

For the partnership, Mindy will star in a four-episode video series titled “Meals with Mindy.” The series will begin airing across social media and digital ads in January 2021.

Each webisode will feature Mindy teaching viewers, in her humor-filled fashion, about the art of cooking. For the purpose of illustrating how HelloFresh helps her create easy, but delicious meals.

Instagram Influencer Marketing Campaigns: HelloFresh X various micro-influencers and Mindy Kaling

 Why it works?

The brand works with a variety of lifestyle, motherhood, and cooking influencers to share their experiences with HelloFresh on Instagram. All of which fall within their target market.

The influencers also ask their followers to sign up for the service using a unique promo code that offers them a discount on their first month. 

This kind of influencer marketing tactic drives sign-ups and makes it very easy for HelloFresh to track each influencer’s ROI.

HelloFresh, using a host of  Social Media analytics tools, can see which influencers generated the most sign-ups and can then use them for future campaigns.

4. Biossance X Jonathan Van Ness

The sustainable skincare brand Biossance has a secret weapon. And it is none other than Queer Eye and Gay of Thrones grooming guru Jonathan Van Ness.

The brand chose to work with the popular TV personality to promote the brand in an authentic way. JVN’s personable nature, approachable style to beauty expertise make him an ideal influencer.

He also shares a passion for sustainable beauty and is a champion for inclusivity. These happen to be the same values that the brand stands for. 

Instagram Influencer Marketing Campaigns: Biossance X JVN

The Fab 5 member is no stranger to brand partnerships. Of course, every brand would like to be promoted in a way that is authentic, fun, fabulous and unique – and JVN succeeds in doing all these and more.

It also helps that JVN has over 5.3m followers, an engagement rate of 373% and an average of 200.7K engagements per post. In other words, he is a unicorn among influencers.

Why it works?

While JVN is the influencer version of a dream boat, it doesn’t necessarily mean that he could work with any brand. One of the reasons why he is so influential is because of his fierce commitment to his personal brand.

For Biossance, it is a match made in heaven. As we mentioned, the brand’s values align perfectly with JVN’s values.

JVN is also an expert authority on beauty products. He can give you compelling reasons to buy Biossance products in his own words and based on his own expertise. 

This is the ideal in Instagram influencer marketing: to find an influencer that is knowledgeable and passionate about your brand, and can express so in their own words.

5. ASOS X Micro-influencers (#asseenonme)

ASOS typically attracts all shoppers of all ages, sizes and backgrounds thanks to its approach to inclusivity. 

The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. In this program, ASOS partners with 29 influencers who have distinctive looks and communities.

Instagram Influencer marketing campaigns 2020: Asos

Each of these influencers has ASOS-branded Instagram and Pinterest accounts. ASOS also has a dedicated landing page that features their style guides. In doing so, ASOS makes its brand welcoming for all shoppers. 

The influencers offer so many different styles to choose from. Which in turn, makes it easy for every ASOS shopper to find their perfect look. 

instagram influencer marketing: asos

Why it works?

This tactic is effective because shoppers trust the content. That is because it comes from real, stylish people – and not directly from the brand.

Having such a diverse audience is any brand’s dream. However, it can be difficult for brands to maintain a strong identity, while representing a wide range of individuals.

ASOS uses their Instagram influencer marketing to do this flawlessly. First, it identified the essence of the brand that appeals to its wide audience: fashion and style. Then, it found key influencers that can inspire this love for fashion and style to their own communities.

What to Look for in An Influencer?

You don’t want to work with just any influencer, you want to work with the one that will bring you the highest ROI. 

Also, there’s more to an influencer’s success than their follower count.

To find the right one, these are qualities (and the metrics) you need to focus on when finding the right influencer for your brand.

1. Brand fit

Before you pick an influencer as yourself this question: What type of influencer is best for my campaign? Who is the JVN to your Biossance?

The answer that you come up with will help you pick the influencer that is a brand fit. 

When deciding your brand fit, you want to focus on influencers who have a genuine interest in your niche and line of products. This way, your influencer partnership will be more authentic and genuine from a consumer’s perspective.

Basically, the better the fit, the more likely your influencer is to inspire trust. In return, you will have more ROI potential from your campaign.

2. Engagement rate

As we mentioned before, influence is more than just the follower count. A high number of followers does not necessarily result in high ROI. You want an influencer with highly engaged followers. 

The more engaged an audience is the more likely they are to be influenced. Take advantage of social monitoring tools and pay close attention to engagement rates, reach and engagement per post. 

3. Clear communication

Once you start pitching a potential influencer, take into account how they handle communication. Do they take eons to respond to you? Do they give you the information you ask for? Are they prioritizing your brand? 

Clear communication is vital to success in Instagram influencer marketing campaigns.

4. Genuine love for your brand

At the end of the day, you want to work with an individual who authentically loves your brand. See if the influencer has been promoting your brand or products like yours without a sponsorship. 

You want to partner with someone who will genuinely promote your product and not just see your campaign as another form of income. Pay attention to the influencer’s messaging and see if it could match your own.

Amplify Your Reach with Instagram Influencer Marketing

Influencer marketing is not a new concept and neither is it going away anytime soon. 

As you can see from these campaigns, done correctly, the potential of this digital marketing tactic is huge. 

People are continuously paying attention to influencers who are just like them and not just celebrities, family, or friends. 

By finding the right influencer for your brand, you get the power to bring your brand to new heights. Now you have the tools and examples of how to do this the right way.

So go on and run your own Instagram influencer marketing campaign in 2021. We can’t wait to feature your brand as one of our success stories!


Keyholeis a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients. Start your free trial today and get the metrics you need.

Miss Topsy? Here are the Top 3 Topsy Alternatives

It’s no longer news; Topsy is dead.

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Hardly anyone saw the end of Topsy coming, but well, it happened. 

So what now? Of course, you can’t abandon your social media marketing job because Topsy is no more.

You need a Topsy alternative that can perform the same function it did – or go beyond it.

And you’re at just the right place to find that; here are the top three Topsy alternatives you can use:

Read moreMiss Topsy? Here are the Top 3 Topsy Alternatives

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Tips to Spot and Dodge a Social Media Crisis [Before It's Too Late]

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Not convinced?

Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme.

The picture has a minimal aesthetic depicting some contrails from a rocket as it streaks across a red sky. It even looks like fireworks for Independence Day. Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July!

A few minutes later, that social media manager’s phone is blowing up. Also, hundreds of comments and angry DMs are flooding the brand’s social media notifications.

Turns out the cool picture of the rocket was a shot of the last minutes of the doomed NASA space shuttle Challenger. That space shuttle exploded mid-flight in 1986, killing everyone on board. Naturally, people are really mad.

Sounds like a made up example you would read in a “Social Media Management for Dummies” book, right? Well, that actually happened on American Apparel’s Tumblr page in 2014. 

Social Media Crisis Management: American Apparel Challenger Tweet

A social media crisis like that likely haunts the dreams of most social media managers. However, poorly thought out posts that turn into catastrophes are all too common! 

Last year, Ledo Pizza, commemorated 9/11 with a pizza made to look like the American flag with the caption “#neverforget.” Needless to say, it was not received very well.

We are in the spirit of helping you avoid any social media disasters. And so, we have compiled a list of best practices to spot and dodge missteps before you have full-blown PR chaos of your very own.

These simple strategies can help your brand avoid social media faux pas and catastrophes.

Jump Links

Plan Ahead
Move Smartly
Take Account Protection Measures
Learn from Your Mistakes

Plan Ahead

This might seem obvious, but the best way to avoid a social media crisis or a PR fiasco is to set best practices or brand guidelines. These social media management tools can eliminate those sorts of events before they ever happen.

Essentially, best practice documents create a set of guidelines to ensure your content is always audience appropriate. For instance, it ensures your replies meet the requisite tone for solid public relations, and your accounts are securely managed.

In other words, creating these guidelines and operating within their parameters will save you from hours and hours of hair-pulling stress on the backend when dealing with a social media screw up.

Here is a quick list of tips that will help you establish foundational social media best practices:

  • Set up a system of oversight, like a content calendar, that allows for transparency in the content creation and scheduling process.
  • Make sure you have roles and a hierarchy set up for your social media accounts. Also, know who is creating content, who is posting it, and who is responding to messages or comments that might coming in.
  • Think of the tone you are conveying through your content and replies. For instance, it helps if you have some differing perspectives to see if any posts may be insensitive to a diverse audience.
  • Have a member of your team on call for social media emergencies.
  • If you are re-sharing found content, reaching out to the original creator to make sure it’s fine to use their content will serve you well. However, if they are not available or you need to share it quickly, a friendly tag of the original poster can go a long way in preventing pushback for violating intellectual property practices.

Benjamin Franklin might not have anticipated social media when he said, “One ounce of prevention is worth a pound of cure”. Sure enough, we cannot stress enough that taking some time to plan your social media strategy and crisis management strategy may render the rest of this article redundant.

Listen Up

After you have set up clear guidelines to avoid a social media crisis for your brand, you are not totally in the clear. As crises can rear their ugly heads from any number of directions irrespective of your content.

Among so many other unfortunate instances, trolls, bots, angry customers, or your competitors can post something damaging about your brand. These could cause a PR flare-up that could have lasting repercussions. 

Luckily, you are already in the right place to learn about social media listening, as Keyhole is viewed by a number of social media experts as the best-in-class tool for just that. 

Firstly, take advantage of sentiment analysis tools

Sentiment analysis tools are powered by machine-learning and language processing. In essence, they identify posts that relate to your brand and give them a positive, negative or neutral score.

Listen Up with Social Media Listening Tools

And there is so much more you can do with sentiment analysis tools to make sure you spot troubles ahead.

Keyhole’s Intelligent Notifications feature is an excellent example of how brands can set up alerts to detect direct and indirect (‘dark’) posts with negative sentiment.

Secondly, use social media listening to monitor your brand.

Social media listening tools allow you to cut through the noise in social media through comprehensive monitoring of reviews, posts, hashtags and keywords. Moreover, you can hone in on what is being said about you, your brand, your competitors, or causes you care about.

With Keyhole, you can easily monitor target hashtags and brand mentions to spot a social media crisis ahead. Then, you’ll have ample time to formulate a savvy response to any possible situation.

Platforms like Keyhole are also able to grant you a deeper insight into your audience’s thoughts about your overall digital footprint. In turn, you’ll have the tools to make sharp decisions and alter your brand strategy on the fly accordingly.

Start Your Free 7-Day Trial with Keyhole

Move Smartly

You may have a solid set of brand guidelines informing your content and tools like Keyhole giving you a bird’s eye view of your brand mentions.

However, it is still possible to have a social media crisis that calls for smart and timely action. We told you, social media management requires thick skin and a sharp mind.

Say a social media influencer or celebrity has a negative experience with your brand. For example, maybe they have a poor customer service experience or receive a faulty item.

Someone with their platform and reach can do a lot of damage to a brand in a short amount of time. So, make your move smartly to remedy these situations with as little noise from the community as possible.

Search engines are packed with information on how to inform your crisis responses. However, we found a great take from Arc Intermedia’s Matt Ulmer.

These are the steps to respond to a social media crisis:

  • Recognize the issue.
  • Talk about the issue amongst your team and formulate a plan before communicating externally.
  • Select a single spokesperson or social media account to handle the external communication.
  • Make a real apology and take ownership of whatever actions caused the offence. Also, include social context for perceived ageism, racism, sexism, shaming, or xenophobia of any kind.
  • Be transparent and available for any follow up questions or requests for comment from the media.
  • Provide a tangible solution to the problem and address further community concerns.
  • Stay open to comments and feedback from the community.

Matt’s strategy also reinforces the need for solid forethought and planning. As we said above, solidify your social media management roles, emergency contacts, and content strategy guidelines to minimize any scrambling in the midst of a social media crisis.

Above all, it is important to take a moment to breathe, think the situation through, and respond accordingly. In the end, these moments should not happen often if you have planned content thoroughly.

However, your handling of any crises could further damage your brand’s reputation if done in a hasty fashion.

Take Account Protection Measures

Unfortunately, we live in a time where trolls and hackers can gain unauthorized access to the digital world. Moreover, social media accounts are not immune to these sorts of cyberattacks.

Last July, hackers gained access to some high-profile Twitter accounts, including those of Elon Musk, Joe Biden, Apple and Uber. The hackers used the security breach to tweet-out a Bitcoin scam link that could have defrauded thousands.

That example is on the tamer side of the spectrum. As other hackers have gained access to celebrity or corporate Twitter accounts and unleashed profanity-laced tirades or uploaded pornographic images.

Account breaches have gone so far that Twitter hired a famed hacker to help them with the platform’s securityon the platform. In other words, it is important to make sure all of your social media accounts are secure.

These are some countermeasures to protect your social media accounts

First, generate a strong password and protect it using a password manager tool. Make it more difficult for a hacker to guess your password or use brute force techniques to crack your account.

Second, make sure you have enabled two-factor authentication for all of your social media accounts. These ping an associated phone or email with a login code to verify that you are an authorized user of the account.

Sure, it’s a pain to dig for your phone or switch tabs to get a 6-digit code from your email. Albeit, a hacked Twitter or Facebook could do tremendous reputation damage in minutes. 

Be smart. Be safe.

Finally, make sure that you change login information or remove access to social media accounts in the event that you have to let an employee go. 

There have been more than a few examples of disgruntled employees airing grievances and posting inflammatory or offensive Twitter posts.

The incidents at Tronc illustrate this point very well.

Social Media Crisis: Tronc

Take steps to make sure this does not happen to you.

Learn From Your Mistakes

Lastly, if your brand undergoes a social media crisis, document the cause, process, and response by your team. This information will be helpful in informing your social media management strategy.

In an ever-evolving social media landscape, it can seem daunting to deal with a social media crisis. Regardless, do not let that deter you from the benefits of social media. For instance, brand awareness, audience engagement, and opportunities that a well-run social media strategy can provide you.

Social Commerce: 5 Secrets to Boost Sales with Social Media

Social Commerce: 5 Secrets to Boost Sales

You’ve probably heard about social commerce, and perhaps wondered if it’s a fad or if it’s something to start implementing. Well, we’re here to break it down for you and set you up for success, so read on.

Did you know? A long and confusing checkout process is one of the top 5 reasons why people abandon their carts. And who could blame them? 

When you’ve decided to buy something, you probably want to finish the purchase process as quickly and as easily as possible. Social commerce makes that happen by allowing shoppers to finish buying things directly through social media.

In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. You’ll also learn a few tips that can help you get started with social commerce for your business. 

And of course, we’ll provide some real-life examples for inspiration.

Jump Links

What is social commerce?
Facebook shopping
Instagram shopping
Pinterest shopping

Why you need social commerce?

5 social commerce tips to get you started
Start with low-cost offers
Use hashtags to drive product discovery
Take advantage of UGC
Get your timing right
Build trust with reviews

Sell more on social

What is social commerce?

Simply put, social commerce involves selling things directly on social media. Unlike social media marketing, you’re not redirecting people to your website or product pages. Instead, you’re giving them the option to checkout right on the social media platform they’re using.

With social commerce, shoppers go through the entire purchase funnel on a single social media platform. 

For instance, they may discover a tagged product through your ad, feed post, or Stories. Then, they can learn more about it on the same platform by clicking on the product tag. If they decide to buy it, they can simply tap on the “checkout” or “buy now” button to finish the purchase.

This streamlines the buying process, as it just takes a few clicks to complete a purchase. You can currently get this type of social shopping capability on Facebook, Instagram, and Pinterest. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017.

Let’s discuss how each of these work?

Facebook Shopping

With 1.62 billion people using Facebook daily, the platform opens up an excellent opportunity to reach a massive audience base. 

Social Commerce - Facebook

The platform now has a feature to set up a full-blown Facebook Shop to showcase your featured products. This way, people can browse through the products in your Shop and buy them on the same platform.

Instagram shopping

70% of shopping enthusiasts go to Instagram to discover new products, making the platform a great option to drive social commerce. 

Social Commerce - Instagram

Instagram gives you the option to create shoppable posts, where you tag products in your photos and videos. People can click on these product tags to learn more about the product and/or buy it right on Instagram.

You can even create Shoppable Stories, but you can only tag one product per Stories post. When people swipe up it will take them to the product page.

Social Commerce: Instagram Stories

Like with Facebook, you even have the option to set up a full-blown Instagram Shop to further promote Instagram selling. People can browse through this Shop to discover products to buy and complete their purchase without ever leaving Instagram.

Pinterest shopping

83% of Pinners have bought something based on Pins that they saw. Pinterest is the go-to destination for creative inspiration, so it’s no surprise that it also inspires buying decisions.

Taking advantage of this, Pinterest allows brands to create rich pins where people can learn more about a product. You can even create shoppable pins so people can buy the product without leaving Pinterest.

Social Commerce: Pinterest

Earlier this year, Pinterest introduced a “Shop” tab that users can access from their boards. This tab showcases products featured in the user’s boards so they can easily find something to buy.

Why you need social commerce

Now you may want to know why social commerce is so important and why you need it for your business.

If you’re wondering, isn’t it enough to market your social media and send people to your website? Here’s a quick look at some of the top reasons why social commerce is so important:

Reduce friction and drive conversions

People are already using social media to discover and research things to buy. 43% of global social media users research products online using social networks. And for 13%, a “buy” button would make them more likely to buy something.

https://www.smartinsights.com/wp-content/uploads/2020/04/How-social-media-informs-purchase-decisions.png
Smart Insights: Global social media research summary August 2020

Also, according to a Facebook-backed study, Instagram fuels product discovery for 83% of users and helps purchase decisions for 80%. After seeing a product or service on Instagram, 65% visited the brand’s website or app. And 46% made a purchase online or offline. 

What does that mean? People are making their buying decision on your social platform. So, giving them the option to buy directly on the platform will turn them into customers.

The goal of social commerce applications is to reduce friction and minimize the steps to complete a purchase. People can easily go from discovering your products/services on social media to buying it. 

So there’s a lower risk of abandoned carts and losing a sale since the process is shorter. And you have a good chance of driving more conversions with the help of social commerce. 

Enhance the customer experience

Customers using social commerce benefit from a quick and easy checkout process. With fewer steps needed to visit a brand store and complete a purchase, social shopping enhances the customer experience. 

In fact, people value efficiency and convenience the most in their customer experience. And that’s exactly what social commerce offers.

https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
PWC: Future of Consumer Experience

Improve social ROI

When you have a Facebook Shop or an Instagram Shop, people can browse through them and find products they like. This means that they’ll likely spend more time engaging with your brand on social media.

The same goes for product tags and rich pins, as people will spend time looking at the product info. And with an easier checkout option that will boost your conversion rates, you’re bound to see your social ROI soar.

In other words, you’ll be getting much more out of your investment in social commerce. Make the most of robust social media analytics tools to track your ROI and see the impact in real time.

5 social commerce tips to get you started

Now that you know how your business can benefit from social commerce, it’s time to bring it to fruition. To help you get a great start, take a look at these tips and best practices. 

We’ve also provided you with a few social commerce examples of brands that got it right. So take in the inspiration.

1: Start with low-cost offers

When people browse social media, they’re not really looking for things to buy. They’re there to engage with other users and pass the time.

After all, that’s the purpose of social media. So, maybe it’s not the best time or place to bombard them with offers for major purchases and high-cost products. 

For instance, you may not necessarily buy a car directly on Instagram. But you might be interested in buying accessories like dashboard cameras, car organizers, etc. 

ThreadBeast, the clothing subscription service, does exactly this with its Facebook Shop. The company highlights plans that cost less than $150 and occasionally promotes a plan over $200.

Social Commerce to Boost Sales: ThreadBeast

Similarly, ensure social commerce success by luring your customers in with your best, low-cost offers first. You can include the occasional high-priced item.

However, the main focus should be on promoting things that people would want to buy immediately without much second thought. 

2: Use hashtags to drive product discovery

You can’t sell stuff that people can’t see. So product discovery should be an essential aspect of your social marketing strategy.

Hashtags are crucial for driving product discovery, especially on Instagram. When you tag your posts with relevant hashtags, it allows the posts to show up in searches for said hashtags.

That means when people click on a certain hashtag, they could come across your shoppable post and end up converting. This works for Facebook too but it’s even more effective on Instagram.

On Instagram, your post could show up in the Explore page of relevant users when you use the right hashtags. So. improving your Instagram SEO with relevant hashtags will drive product discovery, which will likely end up in conversions.

Check out how Pottery Barn uses hashtags like #interiordesign, #homestyling, and #interiorinspo in their shoppable post. They also mix it up with branded hashtags like #potterybarn and #mypotterybarn.

Social Commerce - Pottery Barn Instagram

If you’re using branded hashtags like Pottery Barn does, don’t forget to monitor and measure your hashtag performance. This will help you measure your brand reach and engagement, which are essential metrics of your social ROI.

Pro tip: To find popular hashtags, use the Keyhole Market Research platform to look for trending topics and conversations. This will give you an idea of what your target audience is interested in right now. 

Then come up with relevant hashtags that people are most likely to use and search based on those trends. You can also use this trend discovery and prediction feature to brainstorm content (and even product) ideas that you know people love.

3: Take advantage of UGC

People trust people more than they trust brands. In fact, 92% of consumers trust other people’s recommendations.

So it’s no wonder that 87% of brands are already taking advantage of user-generated content. 72% even believe that UGC helps them engage their customers better. 

This makes sense since seeing the product on real people or in real homes can set realistic expectations. It puts the item in context and helps people picture how it’ll look in real life. So if you’re going to enjoy the full impact of social commerce, you’ll need to leverage UGC too. 

H&M does a great job of implementing UGC in its shoppable posts. Most of the brand’s Instagram shoppable posts come from style influencers and real customers.

Social Commerce - H&M User Generated Content

4: Get your timing right

Timing is everything, especially on social media. Facebook sees 14.58 million photos uploaded every hour. While Instagram sees 995 photos uploaded every second. So your posts can easily get lost in a sea of posts from other users.

If you want people to notice your posts, you need to reach them at just the right time. For this, you’ll need to test out different post timings to see when you get the most engagement. Then create a content calendar and posting schedule based on these findings. 

Don’t forget to use social media scheduling tools to help you get your posts out at the right time.

5: Build trust using reviews

Remember when we mentioned that people trust people? 

Well, online reviews have influenced the purchase decisions of 93% of consumers. So they could significantly boost your conversions and therefore, your returns on social commerce. 

Encourage your customers to leave reviews and then share those reviews through social media. You could share product reviews through your Stories for one. 

Better yet, find a way to incorporate reviews into your shoppable posts. For instance, you could include an image overlay of the review on top of the product photo.

Social Commerce - Glossier Reviews

Glossier shared reviews of its most popular products through Instagram Stories. This coincided with the brand’s Cyber Week sale as it was intended to inspire purchases during the sale week.

Sell more on social

Social commerce opens up an incredible opportunity to boost your social ROI. As it shortens and simplifies the conversion process, it reduces the risk of losing a sale. In the end, it helps you drive higher conversions in the long run.

Who doesn’t want that?

While you amplify your social selling efforts, don’t forget to research trending topics and conversations using Keyhole. This will help you figure out just how to create posts that resonate with your target audience.

Sign up for a Keyhole demo and jumpstart your social commerce campaign.

Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]

Top 5 Fashion Social Media Campaigns in 2020 - Keyhole

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns.

Do you want your social media campaigns make a splash in style?

Take inspiration from the fashion industry, who consistently steps up and show us how it’s done. This is why we’ve rounded up some of the best fashion social media campaigns in 2020 – to give you a starting point for your own.

Depending on the platform and the objective for your ad, each of these can work well for a variety of different fashion brands and across different industries.

Ready to dig in?

Jump Links

1. DKNY
2. Prada
3. Louis Vuitton
4. Michael Kors
5. Savage X Fenty

Key Elements to a Successful Fashion Social Media Campaign

1. DKNY State of Mind Campaign: A Fashion Social Media Campaign with All The Works

In September 2020, fashion brand DKNY launched their State of Mind campaign alongside three limited edition hoodies. They announced the fall/winter fashion campaign with a video post on Instagram, teasing #DKNYSTATEOFMIND, coming tomorrow.

Best Fashion Social Media Campaigns: DKNY State of Mind

The campaign echoed promotions off-line, where messages with the same lettering were hidden around New York and London. These were also projected into landmarks, such as the Brooklyn bridge.

The following Instagram posts contained similar black and white lettering overtop different photos and videos. This familiarized the audience to the style before publishing photos of the hoodies themselves.

DKNY State of Mind Fashion Social Media

The fashion campaign was done in collaboration with influential individuals across various industries with three things in common: Creative, Passionate and New York-based or native. All the things that the new hoodies aimed to represent.

These influencers appeared in the DKNY Instagram account wearing a custom-made #DKNYSTATEOFMIND hoodie with their own inspirational phrases printed on them. Here are some examples.

“Everything is cosmic dust. Knowing this helps when things don’t go your way.” – Marina Ingvarsson, NY-based stylist and model.

“I am constantly working on my dreams and desires because they are important and worth pursuing fearlessly”. – Edward Granger, NY-based Artist

Why it was effective?

Overall, the goals of the campaign were to inspire through the power of speech, to increase brand awareness and to sell their limited edition hoodies.

The collaboration with micro-influencers from a variety of backgrounds allowed the brand to reach to relevant audiences. We tip our hat to their influencer strategy implementation. Finding and collaborating with influencers that could perfectly represent the essence of the brand was done flawlessly.

Also, in the same style as the fashion campaign posts, user-generated content began to take-off. Many buyers, posted pictures of themselves wearing the hoodie and embodying the brand image.

The results: From the first post on September 14th, the hashtag #DSNYStateOfMind gathered 100.7 Million impressions with only 400 posts.

2. Prada at Milan Fashion Week: Fashion Reaches New Audiences through Social Media

You may or may not have heard of Charli D’Amelio. She is one of the most followed person on TikTok, with 101.8 million followers. In February 2020, Prada did a collaboration with the TikTok star for Milan Fashion Week.

They invited Charli to the Milan fashion week on the,m and provided her with plenty of wardrobe options – all Prada, of course. In exchange Charli was expected to share videos of the event with her millions of followers.

Charli created 6-7 different videos of herself at the event or dancing in her Prada outfit to different popular TikTok sound bytes, tagging Prada in each one.

Fashion Social Media Campaigns 2020 - Prada

This exposed Prada to a larger and younger audience, helping to grow their brand awareness and potentially start generating sales through Charli’s Gen Z following.

Why was it effective?

TikTok marketing is a great way to promote your brand and work with popular influencers. And Prada did it just right.

Prada allowed Charli to promote their brand in her own authentic way: through her dance videos.

Charli’s platform is famous because of her dance videos, which show not only her talent but her unique personality and have made the teenager a social media powerhouse.

Each video was viewed between 26.5 to 74 Million times, creating great impressions for the brand among TikTok’s predominantly young users – specifically teenage girls.

3. Louis Vuitton’s Journey Home for The Holidays Campaign: Celebrity Influencer X Fashion Social Media

For the 2020 holiday season, Louis Vuitton has launched a #LVGifts campaign to help present their brand as a luxury gift giving option. 

Alicia Vikander is the face of their campaign, and you can see several photos of her with Louis Vuitton products on their Instagram. But that’s not it.

Also, as part of the holiday campaign, they’ve created a visually-stunning video, and embedded it on a dedicated gift-giving landing page on their website.

Best Fashion Social Media Campaigns 2020 - Louis Vuitton

The theme of the campaign and the video, revolves around the small moments of joy around preparing and participating in the holidays. The theme is both relatable and heart-felt.

Of course Louis Vuitton managed to make make it a branded experience through an upbeat, stunning videography and a luxury feel.

Boosting images of travelling (with LV-branded luggage – of course), opening the door to loved ones, sending holiday letters, etc. The LV Instagram account featured clips from the video, which garnered between 201K and 700K views each.

On their website, LV has shared a selection of photos and videos of the gifts in order to entice holiday shoppers to buy something for a loved one.

Why it was effective?

Louis Vuitton has a history of creating long-term partnerships with celebrities or “muses” – as the fashion house calls them. Previous muses include, Jennifer Connelly, Selena Gomez, Emma Stone and Michelle Williams.

These muses are more than just beautiful, famous women. All of them have outstanding careers, and represent women who are at the top of their game. Louis Vuitton started collaborating with Vikander shortly before her 2016 Oscar nomination and her career has only grown since.

The result: #LVgifts created 4.4 Million impressions in less than a month, and inspired 2.7K posts from user-generated content.

4. Michael Kors’s #WatchHungerStop Campaign: Fashion with A Cause

In October 2020, fashion brand Michael Kors partnered with World Food Programme – a branch of the United Nations which aims to improve food security and nutrition – for a philanthropic campaign.

Michael Kors partners has launched a campaign for Watch Hunger Stop every year. This year, however, the brand emphasized the importance of the initiative to provide school meals to children as food insecurity has escalated due to the pandemic.

Best  Fashion Social Media Campaigns: Michael Kors

Each post throughout the series garnered thousands of likes, increasing awareness about WFP and its mission. Also, Michael Kors donated 100% of the proceeds of these LOVE t-shirts to the World Food Programme.

To announce this campaign, Michael Kors created colorful graphics for their Instagram account showcasing their new LOVE t-shirts, created specially for this cause.

There is one big game-changer to how MK approached the campaign this time. This year, Micheal Kors featured its own employees – who shared their reasons to volunteer and support this campaign for years on a dedicated landing page.

Why was it effective?

Cause marketing has shown to be increasingly effective, particularly when it comes to brand trust and loyalty. So, partnering with a charity whose values align with your own brand’s is a great way to both give back and build trust.

Using its employee’s authentic voices, Michael Kors demonstrated how the company as a whole deeply cares about this cause. This candidness evoked ‘warm feelings’ in its audience – which according to studies is the secret sauce to the effectiveness of cause marketing.

The results: 3.7K posts (largely user-generated) gathering 894.5K impressions.

5. Savage X Fenty Show Vol. 2: The baddest, sexiest, most savage experience

The Savage X Fenty Show Vol. 2 streamed on Amazon Prime on October 2nd. In order to create hype around the show, the brand teased its audience with both social media posts and with a trailer for the show.

Best Fashion Social Media Campaigns - Savage X Fenty

The posts leading up to the show described the unique features of the show with a “warning” visual image preceding the cast member that embodied the features. For example, the bold content warning preceded an image of drag queen superstar Gigi Goode.

The trailer showed viewers the impeccable production of the show and boosted the celebrity-packed music performances (Bad Bunny, Rosalia, Lizzo, etc.) and cameos (Bella Hadid, Demi Moore, Willow Smith, etc).

The month preceding the show had acquired over 14,000 posts, showing the hype and anticipation for the show.

On October 2nd, when the show started streaming on Amazon, both the brand, influencers and the audience took to social media to discuss the show. Creating millions of impressions in a single day.

The brand promoted the individual products on social media posts by using clips and images from the show. Also, consumers could buy items from the show on a dedicated landing page.

Why it was effective?

On one hand, the Savage X Fenty campaign is the pinnacle of entertainment – flashy, star-studded and impeccably choreographed. On the other hand, it succeeded in changing constructs of beauty in a way that relates to a wider audience.

Previously, the lingerie industry policed and created an exclusive construct of beauty, femininity and sexuality: rail-thin, toned and lighter-skinned models prancing down the runway wearing high heels. Eventually, this became boring as this model failed to adapt to more inclusive perceptions of body-image and sexuality.

On the other hand, Savage X Fenty not only embraces all bodies as beautiful and sexy, but also celebrates how every body’s unique sexual expressions.

The brand has received praise for its commitment to diversity. The cast represents influential people from all genders, body-types, colours, abilities, etc. without tokenism.

As consumers, the SavageXFenty campaign and show enabled us to see ourselves – our bodies – portrayed in a sexy, flattering light. We can see how a lingerie product looks on a model with the same body type as us, go on the website and buy it directly.

The results: The hype created by the show far exceeded expectations. The hashtag #SavageXFentyShow was trending on social media during and after the show.

Key Elements to a Successful Fashion Social Media Campaign

If you want to create your own fashion social media campaign – or a stylish campaign, – there are a few key elements that you need to pay attention to in order to ensure your campaign is successful.

We’ve listed out each of these items below so you can learn more about each one and check them off your list before your next big launch or campaign.

1. Photography

The first thing you really need to focus on is photography. Original images are absolutely essential to a fashion brand and any brand that is trying to show its creativity or uniqueness.

Your photos should mix product-focused content as well as selling the lifestyle that people who shop your brand could be living. In visual social media platforms inspiring your audience is essential.

While smaller fashion brands might have a limited budget, investing in great photography should be a priority.

2. Video

Incorporating video content into your fashion branding is also a great idea. Use video to tell stories to your audience, sell followers on your brand mission, further strengthen the lifestyle your brand is selling and more.

They say that if photos are worth a thousand words, video must then be worth 1.8 million words. And with so many ways to create quick, easy and cheap video content, you definitely want to get your words out there.

3. Graphics

Designed graphics are another great way to promote new campaigns, whether you have a designer create illustrations or simply pull your photos into a more unique design.

Other types of graphics can also be useful in your social media campaigns. For instance, consider how you can use infographics to showcase all of the parts of a product or all of the products on a model all in a single, creative graphic.

4. Color

Color psychology is important to understand, especially for fashion brands who rely on being heavily visual. You want to use colors that convey the right messages and speak to your audience.

For example, red conveys power, orange conveys motivation and yellow conveys cheerfulness. Be purposeful in the colors you choose for your campaigns and ensure they represent the messaging you’re going for.

5. Fonts

While most of your marketing will likely focus exclusively on your brand fonts, sometimes it’s a fun challenge to switch up your fonts for specific campaigns.

Similar to colors, fonts also have meanings and can create different connotations. Serif fonts are stable and professional. Sans serif fonts are more modern. Script fonts can be either playful or elegant.

Pay close attention to the fonts you utilize in your campaign’s messaging, web pages and graphics to ensure they’re giving off the right vibe.

6. Influencers

Working with influencers is a great way to get the word out about your fashion brand, products and campaigns. You’re able to reach even wider audiences with native, organic content.

Collaborating with an influencer is a great way to showcase what your products look like in someone’s real life, and leverage the connection influencers have with their followers. People love buying things they see others they know and follow online wear and use.

Be sure to do your research when considering an influencer campaign to find the people best suited for your brand and whose audiences most closely align with your own.

7. Copy

While the fashion industry focuses mostly on the visual aspect of their products, copy is still an inherently important part of any campaign.

The visuals bring your audience in, the copy sells. Make sure you align your messaging with your campaigns goals and objectives. Be enticing. Make your product sexy.

Writing quality copy will help your campaign generate more awareness, clicks and conversions, so be purposeful in your writing.

8. Your Objective

Every fashion social media campaign you create should have one singular objective. You don’t want to fit too many main messages into one campaign.

Determine what your campaign’s selling point is and hone in on that. Make sure all of your photos, videos, graphics, colors, fonts, messaging and more sell this one goal or objective.

Your objective could be brand awareness, generating traffic to your website, selling a product, promoting a nonprofit, etc. But whatever you choose, you need to highlight that single objective, and that objective alone.

9. Track Your Results

As you can see from the examples above, using hashtags to track the impact of your social media campaign is crucial. Otherwise, how do you know if your efforts were effective or not?

To make tracking and reporting easy, take advantage of the many hashtag analytics tools out there. For this post, we used Keyhole’s hashtag tracking and analytics.

If you want are looking for fashion-related hashtags in particular, we have just the thing.

Build Your Own Successful Fashion Social Media Campaign

Ready to create your own successful campaign? Gather your assets, write your copy and get ready to launch.

Take advantage of social media tracking and analytics tools to measure the performance of your campaign.

The Top 15 Hashtag Analytics Tools in 2021

Top 15 Hashtag Analytics Tools [2021]

Top Hashtag Analytics Tools for 2021 – Updated in December 2020

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process.

It involves consistently monitoring and evaluating your audience’s needs and preferences. Then, adjusting your efforts according to the gained insights.

Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Imagine if you didn’t know what a needle looks like.

Sounds challenging, doesn’t it?

Well, this process is made extremely easy with the hashtag analytics right tools.

Luckily for you, there are a bunch of tools on the market created to make things a whole lot easier for you.

We will talk about the tools that can make your social media efforts more effective a bit later in this article.

First, let’s cover the very reason these tools exist in the first place:


Jump Links to the 15 Hashtag Analytics Tools:

1. Keyhole
2. Hashtagify
3. Agorapulse
4. Brand24
5. Union Metrics
6. TweetBinder
7. RiteTag
8. Sprout Social
9. Display Purposes
10. Twubs
11. Socialert
12. Mention
13. BrandMentions
14. Pixlee
15. Talkwalker


Hashtags and Their Significance

You’ve heard about hashtags, right? Of course, you have.

In fact, we bet that you’ve not only heard about them, but you use them quite often as well. They have literally changed the way we talk in the past decade.

But, whether you use them or not is not even our question: in this post, we will not talk about the “if” – we will talk about the “how.”

To learn more about the uses of hashtag analytics. Visit our Hashtag Analytics page.

By now, you might wonder what can be so complicated about #HowToUseHashtags that we have decided to dedicate a whole article to the topic.

Believe us, you are in for a surprise.

Hashtags Analytics and Social Media Marketing

Hashtags are essential for creating a successful marketing campaign, as they label the content and are used to increase brand recognition.

They also empower social media users to efficiently structure data, filter out all the irrelevant information and get exposed only to the content they are interested in. So, companies can make sure that they are reaching their target audience, and not wasting their efforts.

Apart from helping you get discovered, dedicated hashtags can also give you a real-time overview of the user-generated content as it is shared on social media, and conversations pertaining to your brand and products.

Using hashtags is a win-win situation for both brands and audience. Start with generating the right hashtags, and then start to track your efforts.

The problem is that not all companies and social media users fully leverage the power of hashtags. This puts them in an unfavourable position since they are not taking advantage of the opportunity to optimize their campaigns to get better results.

However, it is important to note that these companies do not track their marketing efforts not because they do not want to. Rather, they don’y track because they are either not aware that they can, or they do not know how to do it.

If your case is similar to the ones we mentioned – do not despair; all you need to start is a detailed, comprehensive overview of the available tools and the way you can use them.

Which is where we come into play.

The Need for Hashtag Analytics Tools

Occasionally, a new trend emerges in the market and creates both opportunities and issues. As a result, a need for products that will enable users to use the opportunities and give them solutions for the problems they face arises as well.

The good news is that along with the demand for solutions, the supply increases as well. So, the likeliness of finding the perfect tool for you increases.

The bad news is that, in situations when one is faced with endless options, making the right choice is much harder.

It can be confusing when every emerging tool promises you stellar results, and not many of them deliver on their promises. To help, we decided to do the hardest part of the job for you: list the most legitimate hashtag tools, break down their features, and the results you can expect.

What Can Hashtag Analytics Tools Do For You?

Using hashtag analytics software, you can make sense of the performance metrics for your hashtags, and how audiences react to them.

Monitoring your results in real-time allows you to discover the best practices in your industry. Allowing you to tweak the content to appeal more to your target audience, which of course, translates to better results.

Basically, the need for using hashtag analytics comes down to the following several points:

  • Discover current trends in your industry
  • Track your hashtag supported marketing campaigns and analyze the audience’s engagement
  • Track the positive and negative mentions containing your hashtags (sentiment analysis), and react accordingly
  • Gain insight into the current brand awareness levels
  • Identify influencers relevant to your business as your potential brand ambassadors

Although most of the tools currently available will give you these basic insights, not every tool will be suitable for your individual case.

Let’s take a brief look at the differences.

Top Hashtag Tracking Tools

Out of the many tools available on the market, we picked the 15 hashtag analytics tools that have the best track record so far.

Let’s dig into the details!

1. Keyhole

keyhole dashboard

Keyhole is the front-runner among social media analytics tools for a reason: it provides in-depth data analysis in an easy to understand manner.

It is an all-in-one solution that:

  • Tracks of your campaigns’ reach and impact in real-time
  • Monitors the brands in your industry and your top competitors
  • Notifies you of both the positive and the negative mentions of your brand
  • Gives you valuable insights on your events
  • Provides you with tools that you can use to keep up with trends, research your industry and find out your customers’ needs

All of the insights above, no matter how advanced, are presented in simple reports. So simple that everyone can understand, regardless of their previous experience – which makes them practical and actionable.

Keyhole presents data in an easy to digest manner, ensuring that you can quickly understand all of the information laid out in front of you. There is no guesswork when you use this tool. There is only top notch data that you can use to improve your social media marketing strategy.

Neil Patel, Engage Like The Pros: 27 Social Media Tools You Ought to Use

Now, although Keyhole offers various benefits, the best thing of all is that it not only helps you track your current results, but also gives you recommendations on how to optimize your posts and improve your results.

Pricing starts at $49/month

2. Hashtagify

Top Hashtag Analytics Tools - Hashtagify

A very user-friendly hashtag tracking tool, Hashtagify allows you to quickly find relevant hashtags connected to a particular keyword you enter.

You can check the popularity of each hashtag of the results, displayed in a mini report. It’s also possible to save your searches if you login.

While the starter kit is very affordable, it offers very limited features.

Pricing: Starting kit priced at $29/month

3. AgoraPulse

Agorapulse_screenshot_july2019

Primarily, AgoraPulse is a platform that simplifies social media presence management. Its secondary use is to track your performance on your social platforms, making it a useful hashtag analytics tool.

A great feature is that it shows you all conversations connected to your pages on different social media platforms in a single dashboard. Making it easy to follow and react to all comments and brand mentions.

With AgoraPulse, you can also track the number of times your content has been shared, its reach, as well as influencers who could potentially be beneficial to your brand.

Pricing starts at $79/month

4. Brand24

A social media monitoring tool, Brand24 tracks and analyzes the mentions of your dedicated hashtags across various forums, websites, blogs, social media platforms etc.

The data is gathered and presented in a comprehensible chart, which gives you a glimpse not only of the performance of your hashtags, but also of the influencers that have been talking about your brand as well.

Pricing starts at $49/month

5. Union Metrics (Previously TweetReach)

According to Union Metrics, marketing is art + science. They couldn’t be more correct! Union Metrics is an easy to use tool that gives you an insight into the exposure and impact of your tweets, along with the discussions around your brand.

Its simple interface and affordability makes it suitable not only for businesses, but for individuals who want to get a glimpse of their position in the Twitter’s universe as well.

Pricing starts at $49/month

6. TweetBinder

Twitterbinder_screenshot_aug2019

A hashtag tracking tool for anyone who wants to analyze hashtags on Twitter and Instagram campaigns, TweetBinder provides historical and real-time data on the two platforms.

This allows you to research the users interacting with the hashtags to see their reach and overall influence. TweetBinder groups similar conversations and allows you to filter the results to gain a better perspective of the current situation.

Pricing starts at $54.99/month

7. RiteTag

Ritetag_screenshot_aug2019

A hashtag monitoring tool, RiteTag allows users to check which hashtags they should use to make their content as discoverable as possible.

It shows the trending hashtags, popular accounts that use them, and evaluates the hashtags you use rating them as great, good, unused or overused. It is a simple and self-explanatory tool that anyone can use.

The only problem is that just like other low-cost and free hashtag analytics tools, it is mainly focused on showing the use frequency of a particular hashtag, rather than digging into actual analytics.

Pricing: Hashtag suggestions start at $49/year

8. Sprout Social

hashtag analytics tools - Sprout Social

A well-known social listening platform, Sprout Social promises to improve communication between businesses and their customers by offering solutions related to:

  • Social media management
  • Customer Care
  • Data and Intelligence
  • Employee Advocacy

Pricing starts at $99/month

9. Display Purposes

Hashtag analytics tools: Display Purposes

If you are looking for a hashtag tracking tool that can analyze your campaigns and produce extensive reports on the impact of your hashtags, Display Purposes is not for you (nor is any other free tool).

However, if you wish to find relevant hashtags for your photos that can bring you greater reach, then look no further.

Incredibly simple to use, Display Purposes will show you the best hashtags for your needs weighted against various factors such as location, language etc.

Also, junk and generic hashtags are filtered out, which leaves you with only those that give your photos an actual chance to be seen.

Pricing: Free

10. Twubs

Twubs_screenshot_aug2019

For Twitter enthusiasts, Twubs is a particularly useful tool. That is because it’s both a hashtag directory that aggregates all keywords related to a particular topic, as well as an engagement tracking tool.

Twubs enables you to follow and analyze the conversations related to your brand. Also, it allows you to register your own hashtag and create a related landing page, which you can use to host chat sessions and to display discussions from the Twitter chat.

Pricing: Freemium

11. Socialert

Socialert_screenshot_aug2019

Another reliable tool that allows you to monitor your hashtags, Socialert also allows you to track keywords and accounts.

This tool gives you insight on the impact your hashtags have across different social media platforms, and find active users that you can use to spread the word about your brand. All of this information can help you find out the preferences of the public, and create more engaging posts.

Pricing starts at $24.95/month

12. Mention

Hashtag Analytics Tools: Mention

Created to help businesses understand their online presence, Mention allows users to track brands, competitors, and/or industry topics.

The platform covers information available in over 40 different languages and exports the gathered data in segmented and understandable reports.

Aside from monitoring mentions and hashtags across various platforms, Mention also allows you to track users and their activities. This can help you find potential influencers to reach a wider audience.

Pricing: Starting at $49/month

13. BrandMentions

Brandmentions_screenshot_july2019

BrandMentions is a complete Social Media Analytics tool, which can do brand monitoring, reputation management, business intelligence to competitor spying.

This tool provides you with relevant information and important metrics pertaining to your brand awareness campaigns.

Pricing starts at $99 and goes up to $299/month

14. Pixlee

Hashtag Analytics Tools - Pixlee

Even though Pixlee is best known as a UGC and influencer platform, it also gives insightful hashtag analytics.

Its free Instagram Analytics tool gives you weekly reports on your hashtag statistics, with analysis that extends to both your own content, and user-generated content.

It also has social listening features that allow you to monitor conversations about your brand and helps you identify influencers.

Price: Contact Pixlee for pricing.

15. Talkwalker

Hashtag Analytics Tools - Talkwalker

Talkwalker is a marketing tool that allows users to analyze their performance on various social media sites in real time, follow the trends in the industry, and later optimize their performance according to this information.

The tool uses sources in 185 languages and is equipped with an automatic translation which makes it easy to follow data coming from different parts of the world.

Another useful feature is the text and image recognition which allows users to get insights based on the position of their logo on social media.

Pricing starts at $9,000/year


Final Notes

If you read the list and all the descriptions of the tools we covered, then you probably noticed that most of them offer similar features. The difference is the details they provide and the corresponding price tag.

But, which one should you choose?

If you are an individual, who wants to increase his or her reach, then we suggest you start with the free tools that mainly show you a way to get on the social media “map”.

If you are a business, on the other hand, a free, basic tool won’t do. Why?

Well, if you want to improve your performance, optimize your offerings and improve your communication with your customers, you will have to pay for a tool that offers more features and provides more detailed reports.

Believe us, the cost will be inconsiderable when you compare it to the value that gathered insights bring to your business.

However, note that every business is different, so ultimately, no list or article could tell you with complete certainty which tool will fit your needs best. However, if you want to find “The one tool” for you, the best thing you could do is try out a couple of tools and see for yourself which one you are the most comfortable with.

In fact, most of the tools available on the market are aware of this fact, which is why they offer free trials.

So, go ahead and test the waters with a couple of these tools. Afterwards, you can decide if this is the one, or perhaps you’d rather find another tool to “bathe in”.


Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Top 25 Social Media Monitoring Tools in 2021 - Keyhole

This Social Media Monitoring Tools List has been updated as of November 2020

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc.

In recent years, we have come to understand that social media monitoring is your brand’s first line of defence against a potential crisis.

Also, proper social media monitoring can give you a better understanding of your audience’s wants, improve your customer service, keep tabs on your competitors and find opportunities to raise awareness.

In a world where 340 million tweets are posted every day, it’s impossible to keep track of what’s being said without some help. And this is where social media monitoring tools come into place.

Social media monitoring tools allow marketers to do the following:

  1. Get quality audience data.
  2. Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI.
  3. Save time, as all your social media analytics are available to you in one platform.

But which social media monitoring tool is the best for your brand?

It can be tough to pick one — with so many enticing promises from each solution.

What you need is a resource that provides you with quality insights about each tool.

Well, look no further; here’s a guide showing you the top 25 best social media monitoring tools that are worth considering:


Related Topic: A Brand’s Definite Guide to Social Media Listening

Jump Links:

1. Keyhole
2. BrandWatch
3. Glean.info
4. Digimind
5. Google Alert
6. Hootsuite
7. Falcon.io
8. Meltwater
9. Mentionlytics
10. Sprinklr
11. Mention
12. NetBase
13. Nuvi
14. SharedCount
15. Social Mention
16. Brand24
17. TalkWalker
18. Awario
19. ZoomSphere
20. Sprout Social
21. Iconosquare
22. Followerwonk
23. Audiense
24. Tailwind
25. Union Metrics

1. Keyhole

Keyhole - Top 25 Social Media Monitoring Tools

Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online.

Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. So, you don’t have to look too deep before seeing basic analytics like total impressions, total engagements and total link clicks.

Keyhole - Top 25 Social Media Monitoring Tools - Social Analytics Dashboard

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Then Keyhole might be exactly what you need.

Best of all? 

Not only does the tool allow you to track mentions (customer conversations) across social media, blogs and forums and oversee your overall brand health, but it also equips you with in-depth competitor insights.

Plus, Keyhole helps you easily compare your brand accounts and campaigns against that of major competitors.

Neil Patel describes it this way: “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Pros: The data reports are comprehensive, but also simple and easy to understand. It’s an affordable tool that keeps everyone in the know about ongoing conversations, brand health, and competitor performance.

Price: Starts at $49 USD per month. You can view various plans and pricing here.

Ready to test Keyhole for yourself?Start a Free Trial

2. BrandWatch

BrandWatch is a social listening & analytics tool that helps you dig out relevant data from blogs, forums, as well as social media and news or review sites. Basically, this tool tells you what/how your customers talk about your brand online.

BrandWatch - Social Media Monitoring Tools

You can use BrandWatch to get an overview of your brand mentions’ volume and compare it with competitors. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in.

It also provides a data visualization tool that lets you bring your data to life. That is, your data can be represented in the form of graphs that make hard stats and numbers easy to understand.

Pros: A flexible, highly customizable social listening tool. The data visualization feature makes data easy to understand and share.

Cons: There is a steep learning-curve in getting the software running properly. Also, the loading time is reportedly slow.

Price: Varies based on mentions per month and historical data access.

3. Glean.info

Glean.info is a market intelligence and social media monitoring tool that gets audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites.

Similar to Keyhole and BrandWatch, this tool also lets you see your share of voice on social. That is, the percentage of your brand’s mentions against that of your competitor’s.

Keyhole-Top-25-Social-Media-Monitoring-Tools-Gleaninfo

Here’s what gets even more interesting: Glean.info alerts you when your brand gets mentioned on a fake news site.

They monitor new posts on 2,000 fake news sites and alert you as soon as your brand gets mentioned; this helps you handle bad press before things get out of hand.

Pros: Integrated access to social media insights. Customizable alerting system.

Cons: Fairly expensive, so may not be accessible for everyone. 

Price: Varies based on the number of services you need and keywords you want to track. The price for one service starts at $299 USD per month.

4. Digimind

Digimind is an intelligence software that provides a beautiful visual representation of your brand’s social performance.

Keyhole-Top-25-Social-Media-Monitoring-Tools-Digimind

This tool also allows you to monitor your own social media posts and run competitive analysis. That is, checking how your brand and/or product stacks up against industry rivals.

The platform gives you an understanding of your brand’s online reputation, as well as relevant consumer insights.

You’re also able to access your data via Digimind’s mobile app.

Pros: Monitors thousands of internet sources to collect brand intelligence.

Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Also, it can become time-consuming to go through all the posts to find relevant information.

Price: To request a custom quote, contact Digimind directly.

5. Google Alerts

Google Alerts is super useful for you if you’re looking for a basic monitoring solution.

Keyhole-Top-25-Social-Media-Monitoring-Tools-Google-Alerts

It scans through the web and tells you when your brand or product gets mentioned. 

You can choose which sources you want to be receiving alerts for — whether blogs, news sites or forums —and the languages you want to get alerts for.

Pros: An easy and free to use mention tracking solution. 

Cons: Only contains basic functionalities so it’s not the most well-rounded tool.

Price: Free.

6. Hootsuite

Hootsuite isn’t just a social media management software; it also monitors relevant conversations on social media, and provides relevant insights.

Keyhole-Top-25-Social-Media-Monitoring-Tools-Hootsuite

Aside from tracking key topics and brand mentions. You can also analyze your performance on social media and measure your results against competitors. This can help spot trends, patterns and optimize your social media presence. 

With Hootsuite, you can separate conversions from your paid and owned media, and filter out conversations by keyword, language and location.

Pros: Manage your entire presence on social platforms from one place.

Cons: Higher price than other alternatives. Lower-tiered packages do not include social listening, analytics or benchmarking.

Price: $29 USD – $599 USD per month.

7. Falcon.io

Falcon.io is an all-in-one social management tool that helps you plan your content calendar and manage your inbox across different platforms. Also, you can create and schedule ads, and monitor your brand’s impact on social.

Keyhole-Top-25-Social-Media-Monitoring-Tools-Falcon.io_

The platform was built to assist social media marketers with social listening, customer engagement, content marketing and audience management.

Its social listening feature allows you to keep tuned into online conversations and trends, track your campaigns and discover top influencers that are engaging with your brand.

Falcon.io supports all the major social media such as Facebook, Instagram, YouTube, LinkedIn and Twitter, and makes their sentiment analysis available in multiple languages

Pros: Intuitive user experience. Great social listening functionality.

Cons: It comes at a hefty price, so it is not available to smaller businesses.

Price: Essentials available at $129 USD per month. Contact Falcon.io to inquire about their custom packages/pricing for larger organizations.

8. Meltwater

From tracking brand mentions to monitoring campaigns in real time, Meltwater gives you a rundown on conversations about your brand on social media.

Keyhole-Top-25-Social-Media-Monitoring-Tools-Meltwater

Meltwater’s AI engine helps you listen to relevant social media conversations, and gather historical audience data to make more informed marketing decisions.

Moreover, the platform enables you to dig deeper into your audience insights. Allowing you to discover the exact segments that are engaging in conversations related to your brand, and identify significant influencers among them.

Similar to other tools on this list, Meltwater offers a social media management functionality. It enables you to plan and schedule posts and engage with your audience via a centralized inbox.

Pros: A great tool to identify media contacts and influencers in your industry. 

Cons: Pricey, especially considering the limited number of users for the cost you pay.

Price: Contact Meltwater for pricing.

9. Mentionlytics

Mentionlytics is a web and social media monitoring tool that can track both mentions and keywords across websites, news sites, social media, community forums, etc.

Mentionlytics - Top Social Media Monitoring Tools

It tracks relevant information pertaining to your brand, competitors, products, etc., and presents it in a user-friendly dashboard.

The platform also uses its “Social Intelligence Advisor” to give you data-driven advice and insights. For example, the most important mentions, best posting times and identifying trolls.

Pros: The interface is user-friendly. Speaking of friendliness, Mentionlytics’ customer service has a great reputation because of their promptness and effectiveness when responding to customer questions.

Cons: Users reported some difficulties using the keyword search, which led to getting irrelevant results.

Price: Basic plan starts at $39 per month and packages can go up to $299 per month.

10. Sprinklr

Sprinklr is a powerful social media management tool that also provides a social listening feature. 

Keyhole - Top 25 Social Media Monitoring Tools - Sprinklr

The Modern Research feature helps you gain broad, historical and deep real-time views of global conversations, topics, and influencers driving your market – all in one place.

Like many other similar tools, this software helps you benchmark your social media performance against your competitors. Even more, they help you track crises before they arise so that you are able to make informed decisions.

Pros: Great for social listening as well as to moderate comments/messages across different social media profiles and inboxes.

Cons: Paid-ads performance has to be manually added, as it doesn’t get automatically pulled and inserted into the reports. Advanced features can get pricey.

Price: Contact Sprinklr to request a custom quote.

11. Mention

Mention helps you monitor online conversations and track mentions of your brand, product, industry, or campaigns.

This keeps you on top of important conversations around your business so you’re able to join in on these conversations when it matters the most. 

Keyhole - Top 25 Social Media Monitoring Tools - Mention

Mention enables you to filter the conversations you want to monitor by language, source and date. Also, you can refine your alerts by adding or removing certain keywords.

You can then, visualize your marketing data, and automate your reports to share the results with key stakeholders in your business easily.

Pros: It’s easy to set up and use to find relevant conversations and brand mentions all over the web.

Cons: Tracking campaigns can be difficult to set up without extra support from a support rep. Limited functionality for lower-tier subscribers.

Price: Paid plans start at $25 per month and plans range upwards of $450 per month.

12. NetBase

NetBase provides many customer experience features, which include social media monitoring. It uses a natural processing language engine to generate an accurate  understanding of human language across 199 languages.

Keyhole - Top 25 Social Media Monitoring Tools - Netbase

The NetBase LIVE Pulse solution gives you real time insight into trending topics, top terms/hashtags, allows you to set and track goals, integrate paid metrics, and more.

In NetBase’s own words: “You will gain a deep understanding of customer preferences, passions, and behaviors to drive your customer experience initiatives and make smarter, faster business decisions.”

Pros: Great tool for keeping on top of brand health and customer sentiment.

Cons: Steep learning curve – training might be required. Also, the price can get steep if you require in-depth data.

Price: Plans are customized – contact to learn pricing options.

13. Nuvi

From social media publishing to monitoring, Nuvi takes care of it all for you.

Nuvi is a robust customer experience management solution – their Listen tool allows you to monitor more than just hashtags. It helps you monitor keywords, URLs, topics, social media handles and more.

Keyhole - Top 25 Social Media Monitoring Tools - Nuvi

This tool allows you to spot trends and identify opportunities to increase your reach, as well as build better experiences for your customers.

Nuvi also gets you audience data from Twitter, Instagram, YouTube, Reddit, Facebook, VK, Stack Overflow and an ever-updating list of 3 million+ blogs and RSS feeds.

Pros: Relatively easy to use. Good sentiment analysis with accuracy of up to 80%.

Cons: Unable to collect and analyze historical data.

Price: Contact Nuvi to discuss a unique plan.

14. SharedCount

SharedCount tracks popular content in your industry. Just insert a URL into the tool and it will show you how many shares the content has gotten so far.

Keyhole - Top 25 Social Media Monitoring Tools - Sharedcount

This tool also allows you to analyze URLs in bulk and export them as CSV files.

Pros: Provides an easy way to analyze the popularity of your content through URLs.

Cons: As of 2020, it only works with Facebook and Pinterest.

Price: $40 USD per month to upwards of $640 per month

15. Social Mention

Social Mention is a real-time social media analytics tool. It collects and compiles user-generated content (UGC) from the web into a single platform. 

Keyhole - Top 25 Social Media Monitoring Tools - Socialmention

Let’s say we want to see the audience data around the #ArtificialIntelligence hashtag; Social Mention provides you with instant, data-rich reports about what’s going on around your query.

It also shows the ratio of positive to negative sentiments, the percent of reach, and the strength of your searched term on social media.

In addition, it gives you insights on the passion around your query; that is the likelihood that users will keep talking about your query repeatedly.

Pros: A social analytics tool that’s free to use. Helps to predict future engagement based on existing data.

Cons: Sentiment score is not always reliable, and the interface is outdated.

Price: Free.

16. Brand24

Brand24 is another social listening tool, that makes brand reputation management simpler and easier.

This tool lets you track mentions, and even gives you a visual representation of ongoing conversations about your brand using a Discussion Volume Chart. 

Keyhole - Top 25 Social Media Monitoring Tools - Brand24

Like most of the top social listening tools, Brand24 allows you to dig deep into your reports to analyze sentiment to determine whether your brand was mentioned in a positive or negative context

Also, it helps identify key influencers in your industry. It makes it easy for you to join in on conversations across various channels, directly from the platform.

Pros: A user-friendly tool that simplifies social listening. Customized alerts for brand mentions make it easy to stay on top of online conversations about your brand.

Cons: It may be hard to accurately predict customer sentiment and the historical data is not very reliable.

Price: Starting at $49 USD per month.

17. Talkwalker

Talkwalker is a social analytics platform that enables you to monitor brand sentiment and oversee your overall brand health.

Keyhole - Top 25 Social Media Monitoring Tools - Talkwalker

The Conversation Clusters feature provides you with AI-based data that lets you find hidden connections between trending conversations, discover conversation drivers, and understand the core customer needs that start and move conversations in a particular direction.

Talkwaker also gives you a 360 view of your owned and earned social media content, including your brand, product or competitor mentions offline. 

You can use the tool to detect emerging themes, identify market gaps and serve more relevant content and offers to your customers.

This lets you understand the best influencers for your specific brand or product. All these help you account for what exactly comms bring to the table at your organization.

Pros: Real-time social monitoring and rich social insights.

Cons: Large amounts of data make it hard to master and prioritize what insights are important. The price is also inaccessible for many businesses.

Price: Starts at $6000 per year.

18. Awario

Awario is a web monitoring tool that crawls 13 billion pages everyday to get important data about your audience.

These insights include number of mentions, sentiment analysis, top influencers across different channels, and status/progress analytics.

Keyhole - Top 25 Social Media Monitoring Tools - Awario

It also offers a social media customer support service that lets you be there right when your customers need your help.

Providing you with an intelligent alert system, the tool lets you know as soon as an important conversation starts gaining traction.

This helps you prioritize customer support requests based on the impact they can have on your business.

Pros: Great for monitoring brand mentions and keeping track of online conversations. Possible to track unlinked brand mentions all over the web.

Cons: A steep learning curve. Also, the price can escalate quickly.

Price: $29 — $299 USD per month.

19. ZoomSphere

ZoomSphere is an all in one social media management tool comprising a scheduler, workflow manager, social media analytics, reporting & benchmarking, Facebook leads manager, and mentions monitoring. 

The tool provides over 150 different metrics related to all the major social networks. It also provides you with competitor analysis so you can see how you rank compared to your competitors.

Keyhole - Top 25 Social Media Monitoring Tools - Zoomsphere

The tool allows you to collaborate with your team, and set when and where to publish your social media posts.

Pros: Covers various social channels. Shows customer interaction history and helps you benchmark your performance.

Cons: The social listening feature doesn’t include sentiment analysis.

Price: Different pricing for each tool. Social Media Analytics costs $89 Euros per month, Social Media & Web Monitoring – $149 Euros per month. For more information on pricing, see https://www.zoomsphere.com/pricing.

20. Sprout Social

Sprout Social is a comprehensive social media monitoring tool, helping brands to better understand their audience and inform their social strategy with actionable insights.

Keyhole - Top 25 Social Media Monitoring Tools - Sprout Social

Their social dashboard feature gives you an instant rundown of what your brand’s health looks like by showing basic analytics like total impressions, total engagements and total link clicks.

Sprout Social’s social listening feature gives you an overview of the keywords and hashtags your audience associate your brand or product with.

It also allows you to monitor sentiment and set up alerts for when critical conversations start gaining traction on social media.

Pros: Robust analytics. And it allows you to respond to mentions/messages directly from the platform.

Cons: The standard licence doesn’t include the social listening feature.

Price: $99 — $249 USD per month.

21. Iconosquare

Iconosquare is a social media management, analytics & scheduling platform for Facebook and Instagram. 

Keyhole - Top 25 Social Media Monitoring Tools - Iconosquare

As most other social media management & listening tools, it gives you an overview of your stats and performance across Facebook and Instagram via a unified dashboard, helps you plan and moderate conversations across your different accounts, and enables you to schedule and publish content automatically without having to babysit your content promotion all the time.

Pros: Easy to use once it’s set up. Allows you to track certain feeds/hashtags and automate giveaway entries.

Cons: Works with Instagram, Twitter and Facebook only. The set-up process can be a pain.

Price: Starts at $29 USD per month. Custom plans available.

Platform-Specific Tools

22. Followerwonk (Twitter)

FollowerWonk is a great social listening tool for brands that want to dig deeper into their Twitter audience data.

Followerwonk - Top 25 Social Media Monitoring Tools

You can find out anything with this tool: from who your followers are, where they’re located and the times they mostly tweet – to the most relevant influencers in your industry or niche. 

Their most used feature is the Twitter bio search. FollowerWonk provides you with Twitter profiles that are all valid, current and refreshed every 30 days.

Best of all? You’ll get all the info that interests you packed in amazing social graphs that allow you to immediately benchmark your Twitter performance and identify opportunities for improvement..

Pros: Allows you to analyze your presence & your competitors’ presence on Twitter. Also, it helps you understand who your followers are, and enables you to find the most suitable influencers and estimate campaign reach.

Cons: Supports only Twitter.

Price: Paid plans start at $29 USD per month.

23. Audiense Connect (Twitter)

This is a tool from Audiense that provides you with detailed information about your Twitter audience. Audiense also provides a social insights platform.

Keyhole - Top 25 Social Media Monitoring Tools - Audiense Connect

From creating your own custom Twitter DM chatbots to tracking your performance on the platform, the Connect tool does a great job helping you understand your audience.

Pros: A good tool for companies that want to enhance their Twitter marketing through real-time audience insights.

Cons: The free plan comes with very limited features. It only supports Twitter and can get expensive compared to other platforms that support different social media platforms.

Price: Free plan available. Paid plans start at $79 USD per month.

24. Tailwind (Pinterest and Instagram)

Tailwind is known as the number 1 Pinterest/Instagram social scheduling tool. Aside from scheduling posts, italso allows you to discover content ideas, monitor conversations, amplify your reach, and analyze your performance on Pinterest and Instagram.

Keyhole - Top 25 Social Media Monitoring Tools - Tailwind

An interesting and unique feature is Tailwind Tribes, which allows you to connect with like-minded people and content. This can help you grow faster and “activate your community”. 

You can also automatically optimize your posts to publish when your audience is most active on Pinterest and Instagram. More importantly, this tool provides rich analytics that help you monitor conversations and analyze your performance.

Pros: Simple, user friendly interface. Low learning curve.

Cons: Platform-specific. The Instagram tool is still not as developed as the one for Pinterest. 

Price: $9.99 USD per month per platform.

25. Union Metrics (Twitter)

A social intelligence tool for Twitter, Union Metrics gives you insight into trending conversations, brand mentions, campaign performance, competitor data, and historical data to inform your decision-making.

Keyhole-Top-25-Social-Media-Monitoring-Tools-Union-Metrics

The platform offers a couple of free tools, including the Twitter Snapshot, which allows you to generate quick reports on recent Twitter activity related to a topic/keyword. You’ll be able to measure the potential reach and impressions to gauge the virality of your posts.

Used by over 300,000 marketers, the software helps you monitor posts about your product, brand or industry in real time. This way you’re getting the full gist of relevant stories as they unfold.

Pros: Clean, clear reports. Very easy to find top hashtags and contributors.

Cons: Doesn’t integrate with many platforms – it supports only Twitter.

Price: Starts at $49 USD per month.


The Final Verdict

With so many social media platforms available, it can be a nearly impossible task for marketers to measure their brand performance, without the help of third-party tools that simplify social media management & listening.

Thankfully, there are a number of social media monitoring tools that automate the process and provide analytics about your audience, brand and campaign performance.

These tools can also allow you to keep track of trending topics, ongoing conversations, and respond to negative sentiment in a timely manner – before things get out of hand.

So now you know which are the 25 best social media monitoring tools out there. All you need to do is pick the one that suits your marketing needs and budget. 


Related Articles:

Top 29 Social Listening Tools for Marketers in 2020

Top 25 Social Media Analytics Tools: The Definitive Guide


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

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