A Beginner’s Guide to Hashtags and How to Use them Effectively

Hashtags: A Beginner’s Guide and How to Use them Effectively

Hashtags have evolved massively since their inception — even becoming part of our vernacular in some cases. They are ubiquitous with brands, products, television shows and more. You’d be hard pushed to find a marketing campaign today, whether it’s B2B or B2C, that doesn’t come complete with a hashtag.

To the uninitiated, they can seem daunting, a complex language that requires careful navigation. But when you get hashtags right, they can be a great tool for starting and joining conversations, making connections, and getting your message heard on social media.

Read moreHashtags: A Beginner’s Guide and How to Use them Effectively

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

Instagram is a huge platform so you definitely need to know how best to engage your target customers on it. And Instagram analytics tools are your best bet when it comes to doing just that.

But there’s a plethora of these tools out there, which becomes a huge problem for many social media marketers — as picking the best Instagram analytics software can be difficult.

Here’s a list that will help you out — 15 Instagram analytics tools and their different features, followed by metrics that may influence your decision:

Read moreThe Top 15 Instagram Analytics Tools [+ Metrics that Matter]

Top 25 Social Media Analytics Tools: The Definitive Guide

It can be a daunting task.

You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs. Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.

How do you know which of them would deliver on their promise? A good complete guide is a great place to look.

Here’s a guide showing you the top 25 social media analytics tools, and how they work:

Read moreTop 25 Social Media Analytics Tools: The Definitive Guide

The Top 25 Social Media Monitoring Tools

The Top 25 Social Listening Tools

You need social media monitoring tools for three main reasons:

  1. To get quality audience data.
  2. To take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI.
  3. To save time, as all your social media analytics are available to you in one platform.

Read moreThe Top 25 Social Media Monitoring Tools

Miss Topsy? Here are the Top 3 Topsy Alternatives

It’s no longer news; Topsy is dead.

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Hardly anyone saw the end of Topsy coming, but well, it happened. 

So what now? Of course, you can’t abandon your social media marketing job because Topsy is no more.

You need a Topsy alternative that can perform the same function it did – or go beyond it.

And you’re at just the right place to find that; here are the top three Topsy alternatives you can use:

Read moreMiss Topsy? Here are the Top 3 Topsy Alternatives

The Best Digital Agencies in New York

Traditional channels of marketing and branding have dominated the corporate world for a long time. However, in this day and age, digital marketing is an indispensable part of the strategy – no matter how an organization chooses to promote its brand, and you may need some support.

Once you have decided to opt for a digital agency over a traditional creative agency, the real challenge begins – which digital agency should I choose? The ideal way to answer this question is to explore your own needs, budget, and expectations, and set off on the chase for your perfect match. If you are currently on the hunt for the best digital agencies in New York, then you have come to the right place!

Take Your Pick – The Top New York Digital Agencies

While traditional creative agencies are known to rev up the engines of their PR machines and pay specific attention to the aesthetic elements of advertising campaigns and collateral, digital agencies take the concept of marketing up a notch by integrating techniques such as SEO, social media marketing, content marketing, and web design that are required by companies to carve a niche for themselves or ward off intense competition.

These mid-sized agencies based in New York have clients that belong to a wide array of industries and strongly stand by the high quality of services offered by them.

1. Ueno

Ueno About us page

Founded in 2014, Ueno is a full-service digital agency which has a motto of ‘creating brands, building products, and marketing things’. They take advantage of their specialities in the fields of:

  • Web design and UI/UX development
  • Creating unique brand strategies, identities, and tones
  • Constructing memorable digital experiences

Ueno has spearheaded the launch and relaunch of a plethora of celebrated brands on a massive scale. Names such as Uber, Airbnb, Lonely Planet, and Dropbox are just the tip of the iceberg when it comes to their influential clientele. Perhaps what sets Ueno apart from other leading agencies in the cosmopolitan city is the fact that it offers high-quality, tried, and tested services under one roof.

If you’re seeking to develop a web or mobile app as an extension to your existing product, the creative and technical teams at Ueno can devise a solution which retains the essence of the brand identity which is something that often gets lost in translation when a company has to deal with multiple digital agencies to get different things done.

What’s even better about Ueno? The agency’s team has proven its potential to seamlessly integrate within the existing marketing teams of small, medium or large scale enterprises and has been decorated with rave reviews for doing so.

The ability to do so is particularly important when it comes to launching advertising and digital campaigns as there needs to be a strong connection between the agency and in-house marketing team to achieve shining results. Whether you’re launching a project from scratch or have already come midway but need a dependable partner to steer you towards success, as one of the best digital agencies in New York, Ueno can crack your biggest marketing conundrums.

Website: ueno.co

2. Socialfix Media

Crafting results-driven campaigns by utilizing specialized skills and knowledge is the forte of Socialfix Media, during the course of a thrilling journey which has already lasted more than a decade, the competent and experienced team at the agency has served customers within the capacity of brand architects, content managers and digital engineers.

The company possesses expertise in:

  • Data-driven brand planning and strategy
  • Optimized and responsive website design
  • Scalable mobile app and web development solutions. 

Another significant element of their vision as a 360 degree marketing entity is creating unforgettable digital experiences which reach a broader customer base and enhance loyalty levels like never before. The key services which aid in the achievement of this goal include – e-commerce optimization, search engine marketing, and social media optimization.

All top New York digital agencies acknowledge and recognize the rapidly growing significance of video content to engage a global audience or simply start a conversation; Socialfix Media has also stepped into this realm and has a track record of producing captivating video content for influential customers. If you have a small or medium sized company that is often let down by the extravagant rates of top digital agencies, Socialfix Media vows to provide affordable packages and is always willing to negotiate to on the pricing if a service does not fit your budget.

Website: Socialfix media

3. Socialfly NY

Socialfly_screenshot_keyhole

As a full-service digital marketing agency based in New York, Socialfly has been able to carve its own niche in the sphere of influencer marketing which many believe is the ultimate digital direction for the brands of today. Social media platforms such as Twitter, Instagram, YouTube, and Facebook have given birth to several online personalities who have amassed a global following comprising of millions of fans from all age groups, that are willing to buy any product or service which they promote at the drop of a hat.

Socialfly leverages the potential of influencer marketing and integrates it with a range of creative services such as:

  • Social PR
  • Paid media
  • Social media strategy
  • Social media management
  • Consultancy

To help brands secure a prominent place in the industry and lift up their online presence like never before. By developing a one-on-one association with customers, the agency creates platform specific brand stories and delves into the development of cost-effective advertising campaigns which boast of an extremely high ROA.

The team at Socialfly NY is also known to be an expert in benchmark community management practices to aid your brand in acquiring loyal followers who can spread positive word of mouth on online platforms and threads. The agency enjoys close ties with popular influencers and social media stars whose influence can surely launch sponsored campaigns that are destined for success. 

Website: Socialfly NY

4. WebiMax

Webimax_screenshot_keyhole

WebiMax has one of the most diverse talent pools which you can expect to find in a digital agency with highly skilled professionals that are willing to take on diverse challenges every day and have been doing so since 2008. The collaborative working environment which is a part of the organization’s culture enables its human resources to lead exciting projects by offering services such as:

  • Search engine marketing
  • Social media marketing
  • Search engine optimization
  • Web design
  • Reputation management
  • E-mail marketing
  • E-commerce solutions
  • Online PR and many more!

With its longstanding influence in the industry, the agency has become a top-pick for customers that are looking to fulfil their digital needs. By launching a transparent marketing effort which guarantees that all customers remain updated about the next step of their plan for victory, WebiMax has successfully advised a variety of clients on the next avenue for their online marketing strategy.

The standout characteristic of the agency is its principle of keeping clients involved in decision-making and showing them real-time results. The propriety tracking and analytics tool offered by the agency makes this a reality by providing improvement metrics on the go to cement customers’ trust in WebiMax.

Website: WebiMax

5. MediaForce

Mediaforce_screenshot_keyhole

With over two decades of experience under its belt, MediaForce is the oldest agency on this list and let’s just say that the team’s work is a testament of their longstanding contribution to the field. The organization’s approach is based on three pillars which are that of digital marketing, analytics and AI which automatically means that they are a step-ahead in comparison with other NYC digital agencies. The smart marketing services championed by MediaForce to promote growth include:

  • Search marketing
  • Social media marketing
  • Display marketing

Moreover, the integration of AI within the scope of their portfolio helps develop digital experiences like never before to increase conversions and achieve cost-efficiency by getting the right message across to the customers in a way that has never been done before. The agency strongly believes in the maxim of providing a personalized service and is always willing to offer advice for aiding the growth rate of your account through the incorporation of creative and imaginative ideas which capture the audiences’ attention on the very first look.
MediaForce is a Canadian agency which operated in NYC.

Website: MediaForce

6. BOP Design

Bopdesign_screenshot_keyhole

As soon as you type in ‘NYC digital agencies’ into a search engine, it is rather common to come across hundreds of results showcasing the success stories of firms that cater to B2C clients. However, it takes a unique team and a special agency to truly understand the demands of B2B customers that market their products and services differently in comparison with a company that appeals to mass audiences. Fortunately, BOP Design is an agency which understands the fact that customer acquisition in the B2B arena is an entirely different ballgame. Under its extensive marketing umbrella, the agency offers the following services to its customers:

  • Logo Design
  • Marketing Materials
  • B2B Web Development
  • B2B Branding
  • B2B Content Marketing
  • WordPress Web Design
  • Blog Content
  • Copywriting
  • SEO

With a wide clientele that spans across industries such as technology, healthcare, software, accounting and engineering to biotech. The seasoned team at BOP Design has mastered the tactics of how to create compelling and comprehensive marketing campaigns for B2B companies. Their impressive track-record and personalized service touch makes this one of the standout digital ventures on this list with a passion for growing with the clients!

Website: BOP Design

7. Radish Lab

RadishLab_screenshot_keyhole

Radish Lab believes in the philosophy of fostering mutual beneficial relationships with clients that are on a quest to change the world! The scope of services that this agency cover comprises of four distinct pillars which are:

  • Creative partnerships
  • Strategy and communications
  • Branding and design
  • Websites and interactive experiences

Under the banner of creative partnerships, the agency provides custom packages for clients that wish to work with them on a long-term basis and truly benefit from the skills that they can bring into their business. By bringing Radish Lab onboard, companies can experience the unparalleled expertise of the agency’s innovative minds by making them a part of their in-house teams, whether you need to fulfil design or content creation needs, Radish Lab serves its customers in the best way possible.

Another unique service provided by the agency is called Radish Care which works like an affordable insurance plan for a company’s digital products by catering to all its IT maintenance needs. The strategy and communications wing of Radish Lab strives to take the client’s vision to the next level empowering the firm to make the best decisions by exploring all possible alternatives and solutions. Columbia University, American Museum of Natural History, BMW Foundation and UNICEF are just few of the many high-profile and renowned clients of this top-notch agency.

Website: Radish Lab

8. Saypr

Saypr_screenshot_keyhole

Saypr’s motto is to craft digital excellence by leaving a positive impact on clients that belong to a wide array of sectors and industries. The premise of their service vision is based on providing high-quality tailored solutions that are rooted in the belief that each customer has a unique and compelling story to tell which cannot be replicated. Saypr helps customers execute the digital projects of their dreams by offering services such as:

  • Digital strategy
  • Brand strategy
  • Social media integration
  • Facebook Ads
  • Analytics and SEO
  • Rapid prototyping
  • UI/UX design
  • Ideation workshops
  • Mobile development
  • AR/VR

The stellar resume of Saypr comprises of several marketing campaigns that were launched on a massive scale and also had the honour of receiving industry awards such as THE FWA, an example of this is Reebok’s Be More Human campaign which was well-received by critics and audiences alike. Moreover, the team at Saypr has also collaborated with Google to work on the successful expansion of its Google Fit platform.  The agency is known to transfer its unique traits into each project by relying on the prowess of a highly-motivated team of professionals.

Website: Saypr

Avex Designs

Avex_screenshot_keyhole

Avex Designs pledges to be more than just a digital agency by crafting brand stories on multiple virtual platforms in a compelling and engaging manner. The core competencies of the enterprise consist of three major elements which are that of strategy, technology and creativity. The firm has partnered with several high-profile clients belonging to the realm of fashion, entertainment, technology and lifestyle to execute projects that have made a significant impact in terms of client conversion and engagement rates. Avex Designs boasts of a service portfolio which comprises of:

  • Website design
  • Digital production
  • Print and graphic design
  • Social media management
  • Branding and identity
  • Lead generation
  • Digital marketing and SEO
  • Ecommerce development
  • Mobile app development
  • Retail design experience

The company prides in itself for working closely with each client and collaborating with them to generate results that both parties can be proud of. The goal of the agency is to strike the perfect balance between design and technology to bring value to customers and create customer experiences which leave a long-lasting impact. With results that prove their mettle, Avex Designs has been consistently ranked as one of the best digital agencies in New York.

Website: Avex Designs

10. KOUNTERATTACK

Kounterattack_screenshot_keyhole

Kounterattack is a full service digital agency that brings ingenious and unconventional ideas to the table and knows how to make them work. In the current business space, originality is the key to leaving a long-lasting impression in the customer’s minds and this is something that the agency understands and knows how to deliver. The firm has a unique yet effective working strategy which is based on working in small cross-functional teams along with the clients to make sure that their voice is heard and that their needs are met. Kounterattack’s capabilities include:

  • User research and insights
  • Social media strategy
  • Content strategy
  • Innovation strategy
  • Visual design
  • Interaction design
  • Copywriting
  • Client-side development
  • Ecommerce systems
  • Mobile and emerging platforms
  • Display advertising
  • Influencer outreach
  • Community management
  • Story development
  • Web analytics
  • Business intelligence

With a comprehensive list of services, the agency is a truly one-stop solution for a company that is seeking to make a mark in its respective industry or truly reinvent its marketing strategy by using the proficiency of digital creativity and technology.

Website: Kounterattack

11. Weareunderdog

Underdog_screenshot_keyhole

Weareunderdog is specialized branding and rebranding strategy agency that focuses on startups and how to make them successful like a bigger brand.

The branding agency Weareunderdog leverages their talented and experienced team to propose range of creative services such as:

  • Brand strategy
  • Brand identity
  • Messaging
  • UI/UX Design
  • Animation
  • Site Design
  • Frontend Dev

Website: Weareunderdog

Stepping Into the Realm of Success with the ‘Right’ Digital Agency

The best digital agencies in New York are those that are willing to become your established partners in the process of brand building across numerous channels and are eager to staying on trend with the latest developments in the field so that your brand does not lose the race to the finish line. By exploring your own needs as a business, having a budget in place, and setting the objectives that you intend to achieve, you can freely proceed to set up a meeting with any of these agencies and discuss the game plan for establishing a mutually beneficial association which is based on trust, accountability and transparency.

Keyhole Instagram Analytics Social media monitoring hashtag analytics

Changes to Instagram API: What You Need to Know

We want to keep you in the loop, so we are updating this post as things evolve with Facebook and Instagram and new information becomes available.

As of December 11th, Instagram put new API changes into effect that affect the way all analytics products like Keyhole access user data. Some of these changes will impact Keyhole functionality.

Here’s what you need to know:

1. You will not see user data at large when tracking hashtags on Instagram. However, you can add filters to specify which Instagram Business users you’d like to get posts from, and get much more in-depth data about those users. Here’s how to add these Instagram account filters.

2. Instagram Business Account tracking is here, and it gives you even more powerful insights than Personal Instagram account tracking does. Read on to learn more.

Hashtag Tracking on Instagram Moving Forward


All unspecified user data has been removed from Instagram Hashtag Tracking. This means you will now see overall post counts and post analysis data, but won’t be able to directly identify the users behind posts.

No specified users on timeline
Instagram Business Insights without specified users

On the bright side: If you’re interested in seeing how specific users are contributing to a conversation or campaign, you can specify that you’d like to fetch posts from those accounts. Plus, in so doing you’ll be getting more in-depth data about those users, like real-time follower counts, profile pictures, and more.

Specifying Users on IG Timeline
Instagram Business Dashboard with Specified Users

Account Tracking on Instagram Moving Forward


Personal Instagram Account Tracking will continue to be available on Keyhole as always,
and much more robust Instagram Business Account tracking has been added as well. 
To be able to get in-depth follower insights, as well as Instagram Stories insights, you can switch your trackers to Instagram Business trackers.

The Good News about Instagram Business 🎉

Switching your Instagram Accounts over to Instagram Business has its perks!

1. Instagram Business gives you more in-depth account analytics

By authenticating your Instagram Business Accounts, you will get access to in-depth Follower Insights and demographic information about all of your followers, like Age, Gender, and detailed location data.

Instagram Business Follower Insights
Follower Insights Dashboard

Where can I find this data?

2. With Instagram Business comes Instagram Stories

That’s right. By authenticating your Instagram Business Accounts on Keyhole you gain access to insights about all your Instagram stories. 

Stories Insights
Instagram Business Stories Insights

How do I access Instagram Stories?

3. Account Spying is Coming Back thanks to Instagram Business

In the near future, you will be able to track your competitors and any other Instagram Business account through Keyhole. Unauthenticated accounts don’t reveal follower information, but they do give you great insights like their engagement rate, top posts from the account, follower growth over time and more. We will keep you posted on this new feature.

A quick cheat sheet of the latest changes and how they affect Keyhole:

Instagram Tracking moving forward

April 4th Updates

As of April 4th, Instagram put some API changes into effect that change the way we (and all other partners) access user data. Some of these changes will impact Keyhole functionality.

Here’s what you need to know:

  • Your existing content (pre-April 4th) is unaffected by these changes.
  • Twitter, Youtube, and Facebook functionality are unaffected, meaning there are full tracking and social listening capabilities for public posts on these platforms through Keyhole as always.

Instagram Account Tracking
.

  • Instagram Account Tracking still works for any authenticated account (i.e. any account that you have login credentials for), though you won’t be able to see Follower Insights or Follower Lists for these accounts anymore because they are no longer exposed in their API.
    .
  • Plus: thanks to the incredible efforts of our developers ?, you can now easily ask your clients and influencers to authenticate their accounts through a custom link to gain access to their data.
    .
  • You will have data on the number of post likes for any posts in your authenticated account, as well as data on account growth.
    .
  • Instagram Account tracking is disabled for all accounts that are not authenticated.

This is what your influencers/ clients will see to authenticate their account:

Image: Keyhole Instagram Authentication Customer LInk

This is what you will see:

Keyhole Customers Authenticated Accounts View

Instagram Hashtag Tracking

  • Still collects all posts that use your Hashtag
    .
  • All posts will display the poster’s @username but not their full name, profile picture, or follower data.
    .
  • Reach & impressions will not be calculated for Instagram posts past April 4th due to restrictions on follower data.
    .
  • We are working to see what we can continue to offer through our Instagram influencer page and will update this post with new information. The Posts, Media, Trending Topics and Sentiment pages still work as usual.
    .

Our Stance: We fully support Facebook’s efforts (and Instagram’s by extension) to protect the privacy and security of their users and we want to make sure we help you figure out how to handle these changes in your Instagram strategy.

Our full team is working hard to continue to be the best solution possible for social media tracking and insights moving forward, and we are in ongoing conversation with Instagram to do so.

As always, we are here to help!  If you have questions, please email us at success@keyhole.co.

5 Best Christmas Hashtag Campaigns

Christmas for most is presents and jingles, but for social media marketers, it’s a season of frenzy.  For most businesses, the Christmas season is the most hectic and busy time of the year, and a time when sales skyrocket through the roof. The catch, however, is that during the Christmas season, the competition among brands of getting seen becomes tougher. Everyone is trying to get the attention of their audience all at the same time, and so cutting through the noise and standing out from the crowd is becoming more of a challenge – even though customers buy more than ever.

With consumer spending increasing dramatically during the Christmas season, you obviously also want to be a part of the fun, and enjoy increased sales. Like most things, though, this is easier said than done. As the competition among brands increases, you need new and unique ways to approach and reach your customers when the competition is the highest.

An effective, and often underestimated way of reaching your customers during Christmas is social media.

In this article, we’ll, therefore, share with you 5 Best Christmas Hashtag Campaigns and how you can succeed with social media during the Christmas season. With these hashtag campaigns, we’re going to take inspiration and advice, in order to leverage by the time you’re ready to set up your own Christmas hashtag campaign that yields you tremendous marketing results during the Christmas season.

The power of social media

Today, social media has become a natural part of many brands’ marketing strategies. This makes sense considering the fact that 74% of shoppers make buying decisions based on social media, according to Social Media Week.

During the Christmas season, social media is one of the most effective ways to reach your target audience and convince them to buy from you, and if you aren’t leveraging it, you’re missing out on tremendous opportunities.

What’s even better is the fact that during the Christmas season, many people tend to always scout for gifts to buy to their friends and family, and oftentimes, you stand there with no clue on what to buy. As a result, many people go to social media in search of inspiration. If you can effectively reach your customers through social media during this time of year, there’s a greater chance that they’ll buy, and this is exactly what you can do with the help of a Christmas hashtag campaign.

How to run a Christmas hashtag campaign

First thing first, let’s start with the basics.

What are hashtags and how do you use them?

And maybe most importantly, how do you run a Christmas hashtag campaign that dominates and generates worthwhile results.

Well, to begin with, hashtags are ”a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.” Think of hashtags as categories for your social media posts with which you allow your post to be showcased for other people who look at the respective hashtags that you choose to use on your post. The hashtags you use should be aligned with the content of your social media post, because this allows you to reach the correct people, since, people who look at ”Christmas tree” hashtags are probably not looking for photos of beaches and blue water (unless it’s a Christmas cruise!).

A great thing about hashtags on social media is that they increase your reach and your social media engagement. The more places your social media posts are showcased on, naturally, the more people you’ll reach, and thus the better results you’ll generate.

Simple, right?

Now, when it comes to Christmas hashtag campaigns, the way you set up such is a bit different from only incorporating them into your posts. With a hashtag campaign, a specific hashtag decided and created specifically for that campaign will be used, and it will be the center of attention in the campaign.

When using hashtags like this, as part of a social media marketing campaign, you’re using the hashtag in order to engage your audience, make them a part of the campaign, and/or gather content from your audience around a specific topic.

The way a Christmas hashtag campaign is set up, and the goal of one can vary, and this is also why the Christmas hashtag campaigns that we’re going to share later on in this article as inspiration vary as well.

What hashtag to use?

When brands create a Christmas hashtag campaign or any campaign for that matter, they normally create a ”new” ”unique” hashtag for that particular campaign.

The hashtag is created to work as an album that only contains posts that are relevant to a specific campaign (in this case a Christmas hashtag campaign) and this allows both the brand and the audience to easily go through all the posts as it significantly helps with discoverability.

Second of all is that with the campaign, as a brand, you want to have a hashtag that is relevant to the specific campaign, but also that is relevant and aligned with your brand and brand name.

It’s also worth having in mind that the hashtag should ideally be short and easy to spell so people don’t misspell it.

If you create a Christmas hashtag campaign and the idea is to gather a collection of posts from your audience, using a new hashtag that is created specifically for that campaign, and which has no previous posts will allow you to get a better overview of the posts that are part of the campaign, but also to have a keyword that is actually relevant to your brand.

Also, it can be good to have in mind that since you are running a Christmas campaign, it is a good idea to use a hashtag that is related to Christmas in one way or the other, that allows people to know exactly what your campaign is about. And as with all personalized hashtags, you want to include the name of your campaign or the name of your brand.

For example, if your brand name is Apple, and you have a Christmas giveaway, it makes sense to create a hashtag such as #AppleChristmas or similar.

You’ll also see examples of this below.

Giveaway/contest

A very common type of hashtag campaign, especially during the Christmas season, is a giveaway or contest.

Now, what does this have to do with hashtags? Well, often times when it comes to this type of hashtag campaign, the hashtag is used in order to gather and collect posts from the audience and customers on one place in order to more easily get access to the posts, but also to make the campaign accessible for everyone.

The best part is that doing this will allow you to run a marketing campaign – a Christmas hashtag campaign which will bring you two or even three marketing benefits at the same time.

First off, you engage your audience and customers and make them a part of your contest. Normally, the criteria for a hashtag campaign like this, and to take part in the giveaway is that the customer has to share a picture/video of something related to the campaign, share it, and include the hashtag. This is great because it means extra exposure for you as a brand, and when people take part in your campaign, they spread the word about you and your campaign. Second of all is that the content that your audience create is content that you can use as part of your own marketing in the future because creating good content demands time and resources. What’s more, 84% of consumers say they trust peer recommendations above all other sources of advertising.

This means that by leveraging the user-generated content which your audience has created, you can generate even better results than with your own professionally-created content.

Lastly, by running a giveaway/contest type of Christmas campaign, you make people a part of the campaign, which tends to engage people more, as opposed to just running a campaign and marketing to people. With this method, you promote with your audience.

Have in mind that when people have an incentive, they are more likely to do something. As such, the better the incentive is, the more people will join your Christmas hashtag campaign.

User-generated hashtag campaign

Another common hashtag campaign is quite similar to the giveaway example, however, the difference is that there is no monetary price. Instead, people are meant to be encouraged to create user-generated content for the campaign for a ”sense of belonging”, but also because they get something out of it that is non-monetary.

Daniel Wellington is a great example of this. On their Instagram, they have the hashtag ”#DWPickoftheDay”. The brand encourages people to share a photo of their watches, including that hashtag, in order to have the change of being featured on their Instagram page. Furthermore, the brand has also created a particular ”fan photos” section on their website where they showcase these images.

Both of this things are great examples of incentives which are non-monetary that you can leverage for your Christmas hashtag campaign. This method, of course, brings a great exposure for Daniel Wellington, and the best of all is that it is completely free!

Read more5 Best Christmas Hashtag Campaigns

Social Media Content Distribution Tactics that Work Like Magic

I’m sorry to say this, but you’ll never stand out like a digital peacock in the social media realm — that is, if you’re oblivious about how to distribute your content effectively.

If you’re into the whole publish and pray strategy — if you can even call it one — then your content will easily be drowned out by the millions of posts published on social media daily.

For you to succeed, you need to have a carefully crafted content distribution tactic when publishing your posts in social media.

Allow me to share with you four tactics that you can use for just that.

Let’s hop right in.

1. Build strategic partnerships with influencers.

I’m not really a huge proponent of the whole, “It’s not what you know, but WHO you know that counts” rationale. However, when it comes to marketing your content on the internet, I have to admit that it’s hard to ignore this reality.

Such is especially the case when you’re operating in the social media space where a single tweet or share from an influencer, can easily skyrocket your content views and even online sales.

That being said, it’s crucial that you pair your social content distribution endeavors with influencer marketing.

To find the right influencer, you can use Keyhole.co to gain a bit more insight into the influencer that you’re thinking of partnering with.

Here are some of the data points you can learn about an influencer if you run them through Keyhole.co:

  • Average likes
  • Average retweets
  • Average number of posts
  • Average engagements
  • Their top posts based on engagements

Here’s a glimpse of how Keyhole.co looks from the inside.

Neil Patel Influencer Tracking Statistics - Name, description, handle, total posts, followers and followings, as well as metrics: Average likes, average retweets, average engagement rate

(An overview of the influencer.)

Keyhole Account Statistics, showing number of social media posts over time in a graph, layered with Average engagements over time
(The account statistics.)

Keyhole Top Posts by Engagement - chart showing the content of the top posts created by the account being tracked, together with number of likes and retweets. Content Optimization tool.
(Top posts by engagement.)

These are just some of the many things you can learn about your prospective influencer.

When you have these details, you can judge better if the person is an ideal partner to help you distribute your content through their followers or not.

2. Leverage employee advocacy.

Before anything else, let’s define the phrase “employee advocacy.”

According to Smarp.com, it is “the promotion of a company’s messages by its employees.”

Based on the definition alone, I hope you can see how this can be important for your content distribution on social media.

Let’s face it: Your target audience might not support you immediately when you reach out to them. After all, they don’t know your company through and through so it’s quite normal for them to have doubts about you.

The same can’t be said when you ask your employees for support, however. In most cases, they will welcome the idea since they are proud to be a part of your company.

That’s why employee advocacy is crucial in your social media content distribution endeavors. You’ll barely need to convince any of your employees to help you with sharing or promoting your company’s message.

The good news is, there are online platforms that can help you streamline your employee advocacy efforts.

Smarp is one of them.

You just need to create an account, do your initial setups like creating your channels and adding people to it, and you’re pretty much set to start posting.

Here’s how the platform looks from the inside.

Creating more channels button
(When creating new channels.)

Tweaking channels
(When editing/tweaking your channels.)

New subscriber
(When adding subscribers or employees to your channel.)

Add posts
(How you can add your posts.)

With the help of social advocacy platforms, it’ll be easier for you to manage your marketing efforts and even measure the results you get out of them.

3. Leverage social scheduling.

There are a plethora of benefits to be had from using social scheduling platforms when distributing your content via social media.

For one thing, it enables you to repost your content multiple times. Also, you can control when your posts are published.

Both aspects are crucial for succeeding in the social media space.

After all, your target audience is most likely flooded with truckloads of content every day, that’s why you need to repost your content multiple times.

Also, as you study your audience, you’ll realize that there are certain times in a day where they log in. As you uncover this information, you can use the social scheduling platform to schedule your posts at the most optimum time.

4. Find out where your audience is.

Before you even start distributing your social media content, you need to know where exactly to distribute them.

I mean, sure, you can certainly post all of your content in your social media pages. However, that alone won’t do you much good.

You need to go out there, look for your audience, and distribute your content in places or groups where they frequent on.

Remember, where your customers are, there you should also be. This is a timeless lesson that businesses or marketers should never forget.

To help you with finding your audience, one of the best tools you can use is Facebook Audience Insights.

From your Facebook’s personal profile, click “Ads Manager” > the burger menu on the top left part of the page > hover to “All Tools” > click “Audience Insights.”

You will then see this page.

Facebook Audience Page

After you enter your interest and hit “enter,” click the “Page Likes” tab. (For this example’s sake, I entered the keyword “pastry” in the “Interest” section.)
Image of Facebook Audience showing where to click for Page Likes

You will then be able to view the pages relevant to your niche (and their audience sizes) as you scroll down.
Image of Facebook Audience Page showing other relevant pages

At this point, you now have access to the list of niche-relevant pages where your audience is most likely hanging out online.

The only thing left for you to do is engage, build relationships, and distribute your social media content in these pages.

It’s worth pointing out that Facebook Audience Insight has several more features that you can use to help you with your content distribution. Be sure to check out the tool and experiment with it.
What’s next?
You don’t need to have decades of experience to succeed in the social media space.

Just by following the tried and tested strategies that seasoned social media marketers are using, you’d be able to formulate your very own system of distributing your content effectively (and efficiently) via social media.

If you follow the tips that we covered — or build on them — you’ll be able to get better results out of the content you’ll publish in your social media accounts.

If you have questions and ideas that you’d like to share regarding content distribution in the social media space, feel free to add them in the comments section below. Cheers!

Man looking at whiteboard influencer marketing keyhole

How to Find Micro Influencers on Instagram to Boost Sales

Influencers have the power to win the hearts of consumers, so it is no surprise that we are seeing some of the biggest brands in the world using influencer marketing to promote their products and services. Influencer marketing is clearly effective, but the problem is small brands often don’t have enough cash in their pockets to afford a top influencer for promoting their products and services.

Fortunately, there are micro-influencers out there on whom these brands can rely. Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000. These influencers offer better access and higher engagement than macro influencers at a fraction of the cost. Micro-influencers are active on various social media websites and you can partner with them to promote your brand wherever your customers and prospects are most active. One major social media website on which you can easily find micro influencers is Instagram. In this post, we’ll demonstrate how you can use micro influencers on Instagram to boost sales and how you can find Instagram influencers.

Micro-Influencers should be Relevant to Your Niche

Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or sales. But to be able to achieve these goals, you must promote your content to a relevant audience.

This means that you must work with influencers on Instagram who are relevant to your niche and have a significant following. Ideally, you should find an influencer who is considered an expert in a subject that is relevant to your niche. If you fail to do this, you won’t be able to reach your target audience and there will be no point in using influencers to promote your brand.

Showcase Your Product Experience with Micro-Influencers

When consumers see a compelling picture of a certain product, they may become interested in trying that product. But, in order to make a major impact on your audience through micro influencers on Instagram, you must showcase their experience of using it. This can compel followers to enjoy the same experience themselves.
For example, if you want to promote your product, you can have the influencer use it and share their reviews about it with the audience. Micro influencers on Instagram can make a video of your product, share stories or simply post a picture with an inviting caption. The goal here is to demonstrate how your product is enhancing an influencer’s experience. Because the influencer’s following trusts them, this will compel the audience to try your product themselves. In a similar fashion, you can promote your services too by having the micro influencer show to their audience how your services enhance their experience.

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Give Influencers the Freedom to be Creative

This is perhaps the most important thing to remember when working with micro influencers on Instagram. The reason why micro-influencers have managed to grow their audience is that their audience trusts them and they know the right words that attract the audience. They know their followers, so they know the type of content that will appeal to and engage their audience.

Therefore, you should never control what a micro influencer on Instagram says about your services or products. Let them give honest reviews about your product and allow them to promote your brand in their own way. If you control the content that an influencer shares about your product or services, there is a risk of the audience losing their trust in the influencer and if that happens, you won’t be able to successfully promote your brand.

These are the three best ways through which you can use micro-influencers on Instagram to boost sales. Now that you know how to use micro-influencers, will you promote your brand through influencer marketing? If so, there’s a missing piece of the puzzle. I still haven’t told you how you can find Instagram micro influencers.

ii-img2Photo by Gavin Whitner

Finding Instagram Influencers

Turn to Your Audience

When finding Instagram micro influencers, you should start with your current fan base since you know that a connection already exists. Since they’re already interested in your content, you should look at their interests by looking at the pictures they post and the people they follow, then you should analyze what’s similar among your fan base. Do they all follow the same influencer or brand? Or, does your analysis show that a lot of the Instagram pages you’ve looked at have a common picture? Whether it’d be a picture related to fashion, and if you could look deeper into it you might be able to discover that most of your fan base post pictures of handbags, jewellery, or even hats, etc. By finding these common interests, you’ll be able to create a target lookalike audience to draw connections with others like them. If any of your followers themselves have a large following, it is an added bonus for you. Reach out to them and recommend an exchange of service or product for a review or Instagram post, it’ll be easier to convince them as they already know who you are.

Use Hashtags

The best method to find the right influencer is to simply search for the correct hashtag or keyword that’s relevant to the product you’re trying to promote. For example, if you want to promote a fashion product, you can run a hashtag search for things like #ootd or #instafashion. You can then determine how popular an influencer is by looking at how much engagement their posts are getting or their follower count. Are they gaining likes and comments on their posts, and if so, how persistent are they at posting?

Note: You can get a lot of micro-influencers who just purchase their followers and barely get any engagement on their posts, these are to be avoided so keep an eye out for them.

There are various tools, like Keyhole hashtag and Keyword tracking, which can help you easily find influencers who have published posts with the hashtag or keyword you’re searching in a simple list format with needed and additional information such as ‘Sentiment’, which basically shows you the types of emotions the post’s wording is giving. If the content they are posting is relevant to your niche, you can reach out to them to market your products or services.

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In addition, you can also track all posts that contain your hashtags in real time. This way you can analyze the engagement levels of the audience in your niche with influencers on Instagram. You can determine the influence of influencers on their audience through insights about engagement levels.

The hashtag you choose for search must be specific to reveal satisfactory results. For example, if you wish to search for Persian cats, a hashtag search around #Persiancats would yield much better results than just #cat alone. Alex of VM Interactive says that the more specific your hashtag is the more actionable results you’ll get.

With the help of an Instagram hashtag analytics tool, you can simplify your research. You can use specific keywords relevant to your niche to pinpoint conversations related to your business and target audience.

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Conclusion

Follow the advice we have provided to use influencers for promoting your brand. Remember to give influencers the freedom to be creative and find the ones that are relevant to your brand!

Image Credits
https://negativespace.co/man-working-desk-office-minimal-white/
https://negativespace.co/fashion-travel-accessories-sunglasses-bag-camera-watch/
https://negativespace.co/musician-guitar-speaker/

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