Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

With USD 98 billion in sales, Nestlé is the largest food and beverage company worldwide. This publicly-held conglomerate has kept its top spot for over 10 years now. It’s a testament to how successful the company has been. The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. … Read more

How To Create Monthly LinkedIn Analytics Report + Free Template

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job … Read more

What Is TikTok Engagement Rate? (+ Tips To Increase It)

Video content has become the favorite medium for brands to reach their target market on fast-paced mediums. The evolution of social media platforms has made short video production easier and more cost-effective.  With a user base of one billion from 154 countries, TikTok is now the goldmine for brands to enhance social media visibility. Being … Read more

How To Become An Instagram Influencer: 13 Tips For Beginners

Instagram influencers get paid to channel their creativity and post beautiful photos. Not to mention the free goodies and extra perks that come with holding an influential status on social media. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a … Read more

Starbucks Social Media Strategy: Insights into Viral Campaigns

How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Here’s a look at Starbucks’ main account and follower counts. Instagram: 18 million followers Facebook: … Read more

LinkedIn Engagement Rate: How to calculate it? (Formula + Calculator)

To scale your business, you need to grow your professional network in your industry. Here, LinkedIn is the best option for you.  The platform boasts about 875 million members in more than 200 countries and territories worldwide.  This wide audience pool of industry experts and professionals can effectively introduce you to your target audience. It … Read more

Nike’s Social Media Strategy: Campaigns & Statistics

Did you know Nike has won an Emmy award for their “You Can’t Stop Us” commercial? Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They’re known for being accessible to all kinds of people, no matter their gender or age.  … Read more

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