There’s no denying the importance of Instagram Reels for pulling in an audience. A 20-second video clip can be just the ticket to captivating your followers. But simply posting and hoping for the best will not get you far. If you want to draw in the largest number of people, you need to pick the … Read more
Do you lie awake at night worrying about what PR disaster will derail your brand image online? You are not alone. Today, the public perception of your business on online platforms impacts your scalability immensely. So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. With a solid … Read more
Looking for the best Twitter analytics tools? We’ve identified a list of the top 10 paid and free Twitter analytics platforms to help you determine which tool is the best for your business. Why do you need a Twitter analytics tool? Twitter has always been a challenging platform for businesses. While businesses love having instant … Read more
Are you in charge of running social media for a community-oriented brand? Then you should know that going live is the most direct way to connect with your community online. Instagram Live is a fantastic in-app feature for engaging with your audience in real time and hosting interactive virtual experiences. It gives your followers a … Read more
The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The time spent on TikTok is up 325% year-over-year, proving that the rate at which it grew over … Read more
Can’t get engagement on Instagram even with impeccable content? Maybe you’re not using trending hashtags — or at least the relevant ones. Hashtags are great for getting your brand noticed on Instagram. They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. Adding trending hashtags in your posts … Read more
Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. So, if you want to get noticed by your target market, building a thriving digital presence is a must. It requires accurate targeting and streamlined efforts. You must keep up with trends, optimize posting time, collaborate with different teams, and engage … Read more
Are you tired of sifting through endless tweets to find that one specific gem? Is looking for your campaign tweet from 2012 exhausting? With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires … Read more
Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Fun fact: That’s not the *only* way to promote your videos. In this article, we’ll teach you six tactics that you can use to promote your … Read more
Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59 billion people, social networking sites are a goldmine of sales and marketing opportunities. They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert … Read more