How To Calculate Engagement Rate In 2023?

Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is the Engagement Rate? Engagement rate is a … Read more

Instagram Reels Vs. Stories: Which Is Better For Capturing Attention

Although many social media platforms have come and gone, Instagram has remained strong for over a decade. This platform has evolved and adapted to keep up with current social media trends from some of the other largest platforms. Two of the most notable features that Instagram offers are Reels and Stories. Both of these were … Read more

How To Create Facebook Polls To Grow Your Business In No Time

Let’s imagine you’re sipping on your morning coffee, scrolling through Facebook, and suddenly a fun poll pops up asking, “What’s the best way to start your day? Coffee or Tea?”  Not only does it give you a small, delightful pause in your endless scroll, but it also connects you to a broader community of like-minded … Read more

8 ChatGPT Prompts For Unlocking Social Media Content

People are using ChatGPT to write everything from legal briefs to college papers. While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT … Read more

How To Create An Efficient Instagram Hashtag Strategy

Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. On whichever social media platform they reside, hashtags have undoubtedly become an integral part of the current social … Read more

XHiring: Twitter Takes LinkedIn’s Core Feature

XHiring is Twitter’s new feature that aims to streamline the job recruitment process. It is part of Twitter’s rebranding to X and its goal to become “The Everything App” alongside payments, livestreaming, and a creator economy. Now it’s a place to get hired as well. Since Elon Musk’s acquisition of Twitter, the platform has undergone … Read more

Top 5 Instagram Post Schedulers In 2023 And How To Choose One

In the last decade, Instagram has become more than a photo-sharing platform.  With 1.21 billion monthly active users, the Gen-Z favorite social platform is now a potent marketing tool for businesses of all sizes. In fact, 70% of shoppers explore Instagram for their next purchase. In short, a thriving Instagram presence is a must for … Read more

2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands.  With 2.7 billion monthly active users, the platform presents a vast audience for content creators and marketers. Moreover, it generates the second-highest traffic among websites globally.  In short, YouTube combines video content’s appeal with its … Read more

Put an end to manual legwork once and for all.