When is The Best Time to Post on Instagram?

Wondering when you should post on Instagram to get the most visibility and engagement?

The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to mid-day. The two most cited studies on the topic are are:

However, every study acknowledges that the best time to post will vary per account.

Why?

Because every business is different, and every audience is different. Depending on your brand, you may appeal more to early risers while another brand appeals more to nighthawks.

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When is The Best Time to Post on Instagram Each Day of the Week?
Why Does it Matter When You Post on Instagram?
Factors That Impact The Best Time to Post on Instagram

When is The Best Time to Post on Instagram Each Day of the Week?

People’s routines change based on the day of the week, which means their social media routines will be impacted too.

According to Sprout Social data, the best times to post on Instagram in 2020 are:

  • Sunday: 8 AM – 2 PM (The worst day to post on average)
  • Monday: 9 AM – 7 PM (Engagement peaks 11 AM to 2 PM)
  • Tuesday: 9 AM – 8 PM (Engagement peaks 10 AM to 3 PM and 7 PM)
  • Wednesday: 7 AM – 7 PM (The best day to post on average)
  • Thursday: 8 AM – 8 PM (Engagement peaks 10 AM to 2 PM)
  • Friday: 7 AM – 4 PM (Engagement peaks 10 AM to 11 AM)
  • Saturday: 9 – 11 AM

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Why Does it Matter When You Post on Instagram?

Instagram’s algorithm prioritizes new content. Therefore, you will see the best results and gain the most followers if you post content when your audience is currently online.

Factors That Impact The Best Time to Post on Instagram

There are countless factors that could impact your best time to post, but here are some of the most common:

Audience Location

If your audience is in one time zone, finding the best time to post is probably easy with some experimentation. But if you have an international audience, or an audience spread across several time zones, you may want to stagger your posts by hitting the optimal posting time in each key time zone throughout the day.

B2B vs. B2C

If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours. If you have a wider consumer audience, your post timings don’t need to be as restricted.

Industry

Different industries see different peak engagement times. For example, Hootsuite found that travel and tourism posts fared best on Friday mornings, whereas media and entertainment posts fared between on Tuesday and Thursday afternoons.

How to Determine The Best time to Post on Instagram

To determine the best time to post for your Instagram account, experiment!

Try posting at different times of the day, and then use a social media analytics tool like Keyhole to track which times of day get the most engagement.

To start tracking your best posting times, start your Keyhole trial today.


Related Articles:

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

16 Content Creation Tools to Make Life as a Marketer Easier


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How Do I Calculate Follower Growth Rate?

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers.

Rather than tracking the raw number of social media followers you’ve gained or lost, it’s much better to track your follower growth rate.

Jump Links:

What is Follower Growth Rate?
Why Should I Track Follower Growth Rate?
How to Calculate Follower Growth Rate

What is Follower Growth Rate?

Follower growth rate, expressed as a percentage growth, measures the speed at which your social media account is gaining (or losing) followers relative to your previous follower count.

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month.

Why Should I Track Follower Growth Rate?

Tracking a raw increase in follower count doesn’t tell you as much about how quickly you’re gaining followers as your growth rate does.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Follower growth rate serves as a better health check on the performance of your campaigns.

Tracking your follower growth rate can help you track your performance against your competitors. For example, you could have fewer followers due to having a newer account, but you could be gaining traction much faster than they are.

How to Calculate Follower Growth Rate

Follower growth rate is calculated as the number of followers you gained divided by the number of followers you started, times 100% (over a specific time period).

The follower growth rate calculation is:

Follower Growth Rate = New Followers / Starting Follower Count x 100%

For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%.

Contrast this with Company B that starts the month with 10,000 followers and gains 100. That’s a growth rate of only 1%.

Although both accounts gained the same raw number of followers, Company A’s is doing a much better job at attracting new followers—their growth rate was 10 times faster relative to their original size.


Related Articles:

The Top 5 Social Media Strategies For Marketing Success in 2020

How to Get More Instagram Followers: 30 Proven Strategies


Start Calculating Your Follower Growth Rate

To easily track and report on your follower growth rate—and that of your competitors—start your free Keyhole trial today.

How Do I Calculate Engagement Rate?

Social media accounts with larger following are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better.

Engagement rate gives us an assessment of content quality independent of the number of followers an account has.

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What is Engagement Rate?
Why Should You Track Engagement Rate?
How to Calculate Social Media Engagement Rate

What is Engagement Rate?

Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower.

Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.

In simpler terms, it’s a measure of how well your content performs independent of your follower count.

What counts as an interaction depends on the platform, but most often refers to likes, reactions, shares, and comments.

Why Should You Track Engagement Rate?

Because you’re factoring out the number of followers you have, engagement rate provides an honest assessment of the quality of your content.

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high quality content.

Contrast that with an account with only a few thousand followers that gets tons of shares and comments every time—that’s a high engagement rate.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Engagement rate can also be indicative of a mismatch between the content you’re producing in your audience. If you have a low engagement rate, it’s possible you’ve gained a large following that isn’t your target customer.

Or, you have been able to reach a following from brand recognition alone, but you’re not creating the content your audience wants.

How to Calculate Social Media Engagement Rate

Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%.

The engagement rate formula is:

Engagement Rate = Total Engagement / Total Followers x 100%

engagement rate formula

In this case:

  • Total Engagement = the sum of all interactions (shares, comments, reactions)
  • Total Followers = the number of people who follow your account

For example, if Company A posted on Facebook to their 10,000 fans and received:

  • 200 likes
  • 100 comments
  • 50 shares

Their total engagement would be 350 (200+100+50). Plugging this into the equation:

Company A Engagement Rate = 350 / 10,000 x 100% = 3.5%


Track Engagement Rate with Keyhole

Related Articles:

How Do I Calculate Social Media ROI?

How Do I Calculate Social Media Conversions?


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Type of Influencer is Best for My Campaign?

Working with social media influencers is a rapidly growing and highly effective marketing tactic.

It’s a quick way to gain trust and visibility with an audience thanks to the opinion or voice of someone they already trust.

The challenge, however, is identifying which type of influencer is best for your social media campaign.

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Celebrity / Mega Influencers
Mid-Tier Influencers
Micro-Influencers
Nano-Influencers

Celebrity or Mega Influencers: 500K+ Followers

Celebrity or mega influencers are your traditional celebrities with hundreds of thousands or millions of fans.

This group includes tv and movie stars, athletes, models, musicians, or the occasional professional influencer who’s struck it big.

Best for: High-budget campaigns looking to reach a huge mainstream audience. Celebrity influencers are most likely to work with major international brands.

Mid-Tier Influencers: 100K – 500K

Social media influencers in this middle tier are what most people refer to when they’re discussing pure “social media influencers.”

They have hundreds of thousands of followers on at least one social platform, and they’re often popular just for their personalities, photos, or interesting lifestyles.

Best for: Medium-to-high budget campaigns aimed at a large, but slightly more niche audience. These influencers live off endorsements, so they’re still likely to command top dollar.

Micro-Influencers: 10K – 100K

Micro-influencers have a more moderate following, but often share a tighter bond with their audience. Their popularity is most often due to being highly personable and interactive with their audience.

Their content is more focused on a single genre, like fashion, sports, pop culture, or food, which makes them popular with a niche audience.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Best for: Highly targeted campaigns targeted at a niche audience. These influencers are more likely to resonate with their niche audience, but they may be harder to find or sign to partnerships, and you likely need to work with more than one to make an impact.

Nano-Influencers: 1K – 10K

Nano-influencers are like micro-influencers, but with even fewer followers. Their audience is even more hyper-focused on one niche.

Best for: Low-budget campaigns targeted at an extremely niche topic. These campaigns will likely need to engage with tens or hundreds of nano-influencers to achieve considerable reach.

How to Identify and Track the Best Influencers for You

Keyhole offers influencer tracking tools that allow you to identify and measure the influencers that have the biggest impact on your brand.


Related Articles:

Instagram Influencer Marketing: A Start-to-Finish Guide

How to Find Micro Influencers on Instagram to Boost Sales


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Is Social Media Reach?

In a perfect world, everyone you wanted to reach with your online content would see your posts or ads.

In reality, not all of your followers will see every post you make, and you will likely only reach a fraction of your total potential audience size. Reach is a measure of this concept.

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What is Reach?
Why You Should Care About Reach
How to Measure Reach

What is Reach?

Reach is the number of unique people who are exposed to an advertisement or social media post. In simpler terms, it’s the number of people that saw your content.

Reach is often confused with impressions, which is the total number of times an advertisement or social media has been viewed, including repeat views by the same people.

Why You Should Care About Reach

Reach is used as a measure of brand awareness or how popular your content is. It’s a better brand awareness measure than followers or impressions, as it counts the actual number of people you were able to impact.

Reach can be used both in the planning and reporting phase of a marketing campaign.

Before planning any marketing campaign, you need to know the potential size of your audience. This allows you to estimate the possible impact of your campaign.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Calculating reach also allows you to assess a campaign while it’s happening or assess its performance after the fact. You may need to pivot your content strategy to a different platform or format in order to achieve your desired audience size.

For example, if your posts in the morning receive more reach than posts you make in the afternoon, you may consider shifting more of your content to earlier in the day.

Tracking reach allows you to assess the viewership of your:

  • Hashtags
  • Posts
  • Ads
  • Events
  • Social media profiles

How to Measure Reach

Calculating reach is challenging, as you only want to factor in every individual once. Otherwise, you’re measuring impressions.

To measure your reach, you can use a social media analytics tool like Keyhole.

Keyhole will not only allow you to track the total reach of your content, it will also allow you to estimate the potential reach of a piece of content before you post it.

This can help you pick strategies that are more likely to result in increased viewership.


Related Articles:

Reach vs Impression: What’s The Difference and Why Is It Important?

5 Under Analyzed Social Media Metrics that Matter [+ Tools to Measure Them!]


To start measuring your reach, start a free Keyhole trial today.

How Do I Calculate Social Media ROI?

Calculating your social media ROI is essential to proving your social media strategy is having a positive impact on your business goals.

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What is ROI?
What is Social Media ROI?
How to Calculate Social Media ROI

What is ROI?

ROI stands for Return on Investment.

ROI is a ratio comparing the net return of an investment to the cost of the initial investment. Basically, it’s evaluating how effective a strategy is at making money.

The ROI formula is:

ROI = Net Return on Investment / Cost of Investment X 100%

Which can also be expressed as:

ROI = (Revenue – Costs) / Costs X 100%

What is Social Media ROI?

Social media ROI is translating the concept of ROI to your investments in social media.

It’s establishing the estimated or actual returns of your social media strategy compared to the costs and effort involved of executing the social media campaign.

The social media ROI formula is:

Social Media ROI = (Social Media Returns – Social Media Costs) / Social Media Costs x 100%

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How to Calculate Social Media ROI

Calculating your social media ROI can be broken down into 5 steps:

1. Determine Your Business Goals

Your social media strategy should aim to directly impact the goals of your business, so start with establishing or clarifying those goals.

These may be goals like:

  • Generating revenue
  • Growing brand awareness
  • Improving brand perception
  • Generating leads
  • Retaining customers

2. Set Measurable Targets For Each Goal

The next step is to set measurable targets for which you’re going to measure your social media and business success.

Your goals should be quantifiable and easily measurable.

Example goals could be:

  • Grow social media followers by 10% within 6 months
  • 20 new newsletter subscriptions per month
  • Improve customer satisfaction scores by 10%

3. Choose the Metrics You Want to Track

While you already have quantifiable goals, you should likely track a wider scope of social media metrics and other metrics that relate directly to that goal.

For example, if your goal is generating leads, you may have a secondary interest in growing a social media audience. You may therefore have interest in:

  • Impressions
  • Engagements
  • Followers

You should also track metrics that are more closely related to your goal, such as:

  • Conversions
  • Leads or form submissions
  • eCommerce purchases

One or more of these metrics will be used as your “return” in the social media ROI calculation.

4. Sum Up Your Social Media Costs

Your social media costs will likely include a combination of:

  • Internal employee time
  • Content creation or freelance costs
  • Tools, software, and platforms
  • Ad spend

5. Calculate Your Social Media ROI

Once you’ve established your returns and your costs, you’re ready to calculate your social media ROI:

For example, if you’re able to attribute eCommerce sales to a social campaign, this may look like:

Social media ROI = (Revenue – Costs) / Costs x 100%

= (Revenue – (Salaries + Freelancers + Tools + Ads) /
(Salaries + Freelancers + Tools + Ads) x 100%

= ($100,000 – $60,000) / $60,000 x 100%

= 66%

In this case, we profited back an increase of 66% on our initial social media investment.


Related Articles:

Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact

How Do I Calculate Social Media Conversions?


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

IG Cowatching: Instagram’s New Cowatching Feature

Cabin fever is catching up with everyone around the world.

To make staying at home easier to manage, Instagram has introduced a new feature, IG Cowatching, which aims to help users connect via video chat. 

Forget the normal Instagram video chat – now, you have the added benefit of scrolling through your Instagram feed together with your friends via video link.

Let’s see how this new feature works!

Jump Links:

What is IG Cowatching?
How is the Instagram Cowatching Feature Beneficial?
How to Use IG Cowatching

What is IG Cowatching?

The new IG Cowatching feature allows friends on a video chat or group video chat to browse through feed posts they’ve liked or saved, or that Instagram recommends.

How many times have you come across a post that you know your best friend or certain colleague would definitely love? 

Better yet, do you miss passing your phone over to your friends and colleagues so they can also see that interesting post?

Now you don’t need to send them a link to the posts or have to wait until you can go out again. Like or save it, video chat your friend, show them the post and have a laugh together. 

How is the Instagram Cowatching Feature Beneficial?

With Cowatching, Instagram users can now discuss posts live and unfiltered over video chat. 

Social distancing and isolation, though necessary, can take a toll on anyone.

People have started missing basic human contact, being able to go out for lunch, sharing a joke with a friend and other simple things they’ve always instinctively done, but never really considered.

Right now everyone needs a support network. The more social options we have the more connected we’ll feel right now.

By actively sharing, commenting and messaging each other on social media people tend to feel like they have a stronger support network.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

IG Cowatching is yet another social way to stay in touch in a fun and engaging way. With IG Cowatching, Instagram has found a way to let users hang out while staying apart.  

Cowatching is set to be a powerful feature even after the quarantines and social distancing are long gone. 

When it comes to marketing, brands now have another way to boost your Instagram engagement with small groups.

You could save a collection of posts from your company, such as product highlights and then discuss them with your top fans via the Instagram Cowatching feature.

How to Use IG Cowatching

To start a video chat, click the video chat icon in the Direct inbox or in an existing Direct thread. Then add up to six people to your Cowatch video stream. 

You’ll then see a “Posts” button at the bottom of your ongoing video chat. Click on that button to launch Cowatching. 

Members of the Cowatch can now pick from their Liked, Saved or Explore feeds and then reveal the post to the video chat for everyone to see. Everyone’s windows will be lined up beneath the post.

At the moment, you can only share feed photos and videos but not IGTV posts. You can share public posts or private ones as long as no one in the chat is blocked from viewing the posts.

If one participant is blocked from viewing a post, it won’t work for Cowatching.

IG Cowatching is just one of the latest Instagram features that continue to make this social platform awesome for both individuals and brands. 

So go on, hang out with your besties apart on Instagram video with Cowatch and remember to stay home and stay safe! 


Related Articles:

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

IGTV vs IG Stories: What’s the Difference?


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Analytics Reporting for Marketers: Building Custom Reports + Sharing with Your Clients

As marketers, we all want to prove the value of our marketing efforts, especially on social media.

But how do you do that?

Nothing beats a concrete, data-driven, simple, and easy-to-understand social media report.

Tracking your social media metrics gives you a complete picture of how all your accounts are performing and you can finally prove whether the social media budget you ask for during the last marketing meeting had any ROI.

But wait, the idea of creating reports bores you to death.

Relax!

In this blog post, we’ll take you step-by-step through building your own analytics report in the simplest and most efficient way.

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Tips on Custom Reporting:
1. Identify Your Social Media Marketing Goals
2. Define Your Reporting Time Frame
3. Keep Your Social Media Report Short and Sweet

Determining Your Audience: Who’s Seeing the Report? 

What Information Your Audience Needs In a Report
1. Report Introduction
2. Success Overview
3. Data Tracking
4. Analysis
5. Conclusion

Presenting Your Information 
1. PDF Social Media Report
2. Excel Spreadsheet
3. Google Slides / Powerpoint Deck

Let’s get started!

Tips on Custom Marketing Reporting

Creating a custom marketing report involves much more than just finding out who followed you or which photo they liked. 

A custom report allows you to turn such data into actionable insights.

By tracking your social media account metrics and insights over time and thoroughly analyzing them you’ll continue building a successful social media strategy for your clients.

There are a few tips you need to follow when creating custom social media reports: 

1. Identify Your Social Media Marketing Goals

Before you do anything you must first understand why you’re doing it. Similarly, before you start creating your social media report, you must determine your social media goals. 

Why are social media goals important?

There is so much that you can add to your report. But, a lot of it might end up being useless. 

You don’t want people reading pages of useless data. You’ll end up looking unprofessional and no one will take you or your report seriously. 

The metrics and insights to include in your social media report will depend on your social media goals.

For instance, if your goal is to grow your social media following then it won’t be helpful to capture data regarding your website traffic.

But, if you’re trying to drive people to your website then you need to show how social media traffic affected your web traffic. 

Determining your goals beforehand allows you to dedicate your social media report to your ongoing activities and show whether you’ve hit your goals and if not, you’ll be able to explain why and how to address your failures efficiently.

While every company’s goals will be a little different, common social media goals include: 

  • Increase brand awareness
  • Drive traffic to your website
  • Generate new leads
  • Grow revenue
  • Boost brand engagement
  • Build a community around your business
  • Effective social customer service

Identify a set of your own social media goals that will help you make sense of your social media report.

2. Define Your Reporting Time Frame

Do you want to create reports weekly, monthly, quarterly or yearly? 

It’s important that you set a time frame. 

Your time frame depends on the purpose of the report or your preferred workflow. For instance, if you’re creating a social media campaign report, then the report will cover the timeline of the campaign. 

When deciding your time frame it’s also important to consider how you want to evaluate your marketing progress.

Common time frames to evaluate are a month over month comparison, or quarterly updates.

3. Keep Your Social Media Report Short and Sweet

Reports can be quite boring especially for people who are not involved in the tasks being evaluated. So, keep things concise and to the point. 

Not many people are fans of numbers so make compelling conclusions. Numbers alone cannot tell a story.

Make sense of each number so that your audience can have a better idea of what they mean. 

Focus on showing off the value of what you’re doing day-to-day. In short, sum up your wins, losses, and opportunities.

Determining Your Audience: Who’s Seeing the Report? 

You may have all the numbers, you may actually be doing a pretty good job with your social media accounts, but if your client doesn’t understand what you’re trying to say, your report won’t be helpful.

A custom report should be based on who’s going to read it. 

Is this report meant for the marketing team that is familiar with how social media works? Or is it for the sales director who is not too familiar with social media?

Sometimes you may have to create multiple reports to suit different audiences to make sure that everyone understands what you’re trying to communicate.

Your audience will determine how simple or complex the language of your report will be.

It will also affect the length of your report, your summary and even key takeaways. 

For instance, if you’re dealing with the marketing team, you may use industry jargon as they are more likely to understand it without you having to explain. But, the same can’t be said of the Finance team. 

The people at the top of the organization’s hierarchy will be more focused on conversions and financial figures. The less familiar your audience is with social media, the more concise your report needs to be. 

Determine what’s most important to your audience and focus on those numbers and facts.

As you can see, your report will mainly ride on who needs insights, and why they need them.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Information Your Audience Needs In a Report

Your social media report can be as sketchy or as detailed as you want. It all depends on why you’re writing the report. 

However, there are a few important details that your report should have to make it more efficient. 

1. Report Introduction

Your intro should give your audience context so that they know what to expect and get them excited about the report.

Introduce your report with a quick summary of your goals, your strategy, tactics used, and success metrics. The summary will give context to your audience and let them know what to expect in the rest of the report.

2. Success Overview

Next, provide a quick snapshot of the overall performance. This should contain just a short overview of the most important results. Here, consider what is most important to your audience. 

Remember, it’s just a quick overview of the most important analytics. You’ll get into the details in the next section.

3. Data Tracking

This section is all about the numbers and it’s where you get into the details. 

The specific data you include in this section will depend on your goals and the related metrics that you’re tracking.

Here are some of the most common metric to include for each of your social networks:

Likes and Follows

Likes and follows are often considered vanity metrics but they are still important numbers to be aware of.

Likes and follows reflect on brand awareness, give you an idea of your potential reach, and show whether or not people like your content enough to follow you on social media.

When reporting this metric, show how your likes and follows have grown or declined over your reporting timeframe. In doing so, you show where the brand is at and how much love the brand is getting.

Tracking your followers is a good indication of whether or not your social media strategy is working, so be sure to include these metrics in your analytics report.

Reach and Impressions

Reach and impressions refer to the potential number of people that have seen your social media posts

These metrics are important because they help you and your clients understand how visible your posts are over and above the number of likes and follows you have. This is because some people may see your post but not like or follow. 

Reach and impressions, therefore, help put post engagement into perspective. 

Engagement

Speaking of post engagement, engagement is another very important metric on its own. Make sure to include the number of engagements your social media accounts have garnered. 

You can breakdown engagement in terms of per post, per follower, and total engagement.

Engagement is an important metric because it reveals whether your content resonates with your audience. If it does, then your audience will be interested in and interact with your social media accounts and posts. 

Engagement also shows you the quantity and quality of the interactions your social media accounts and posts get. The more engagement you get the more brand exposure you receive.

engagement rate formula

If your audience is loving your content then they will likely like it, share it, follow you, or even comment on your posts.

Engagement thus lets you know if you need to tweak your content to make it more relevant to your audience  

Best Performing Posts

Still on content relevance, track which of your posts perform the best. This kind of metric allows you to see which type of content resonates the most to your audience. 

A video post may perform better than your text post or the poll you ran may have gained you more engagement than any other type of content. 

Tracking which content performs best every now and then will help you stay up-to-date with trends and inform your content strategy to ensure that you keep giving your audience the content that they want. 

Conversions

Having a million likes and followers means nothing to your bottom line if these fans don’t take the desired action.

Whether it is signing up to your weekly newsletter, downloading an app, buying a product, opening an email, scanning a QR code, etc. your fans need to take some kind of action to make it all worth it. 

Record metrics on how many people converted from fans to taking the action you wanted them to take. 

Clicks and Traffic

If one of your goals is to drive traffic to your website, then you must include this metric in your report. 

Track how many clicks your links got. If you are running social media ads the number of clicks each ad received is of paramount importance.

Audience 

You have a higher chance of converting someone that is in your target audience than someone who is not.

Find out who your audience on social media is to determine whether you are reaching the right people. 

Include data on your most active users, who participates in conversations, most active users, and influencers. 

Include a breakdown of your audience’s demographics (location, gender, language, interests, occupation, and age).

Mentions 

Include data on the number of times you are mentioned on social media. This metric helps you track your reach and brand awareness. 

You certainly want to be aware of what people are saying about your brand and where possible, to be part of that conversation. 

There are lots of marketing automation tools that you can use to help you monitor your mentions on social media. 

Branded Hashtags 

It’s also important to monitor and measure hashtags especially if you are reporting on a specific campaign that includes a branded hashtag. 

Seeing how people are interacting with your hashtags gives you an idea of how your brand is performing in terms of awareness and reach. So include this metric in your report. 

Influencers and Advocates

Working with influencers has a wealth of benefits for any company. However, for influencer marketing to work you need to work with the right influencers. 

It’s, therefore, important to track your top influencers and people that interact with and share your content. These are the people who you may want to work with when creating targeted.

4. Analysis

You only gain value from your social media report if your metrics provide some context. 

Once you have all your important data recorded, go beyond the numbers by analyzing your metrics and translate them into actions. Show your audience what the numbers mean.

Data on its own is just numbers. Mention what your goals were for the report timeframe and how each metric matched up to these goals to be able to paint a fuller picture.

Next, explain to your audience what you’re going to do based on the numbers that you recorded.

For instance, if video posts are receiving more love than text, you could propose to produce more videos for future posts. 

This is where SMART goals come into play.

This section doesn’t need to be wordy. Bullet points will do. You simply need to show that you’re working toward something. Remember we’re trying to keep the reports short and sweet. 

Analyzing your data not only helps you understand whether you’re reaching your goals but also guides you on what you need to change to achieve them if you’re not.

5. Conclusion

The summary is an important part of your report. This is the part that most people, especially those not familiar with social media, will be looking forward to. 

Conclude your report with a summary of lessons learned, and how those lessons will inform your future strategy.

Presenting Your Information 

Remember, numbers are boring, and can be difficult to digest.

Make your report exciting by designing it into an engaging visual that presents your data in a logical and comprehensible way.

When designing your report don’t overthink it and go overboard. Don’t try to fit too much information into one sheet as this overwhelms the reader. 

Use visuals as much as possible to catch and keep your audience’s attention. Use graphs, charts, tables, images, bright colours to highlight important details and so on. 

There are several formats that you can use to present your report. No one is better than the other and whichever format you choose totally depends on your preference. 

Here are a few ways you can build your report: 

1. PDF Social Media Report

The easiest way to share your social media report with your client is as a PDF report.

You can easily edit your PDF report with Adobe Acrobat, Adobe Illustrator, or any other PDF editor that you have and them simply attach it to an email and send it to your clients. 

PDFs are also easy to print, so you can print a copy for your client and use it to a meeting or file it for future reference.

Keyhole allows for users to export data and analytics dashboards into a PDF or Excel sheet. Give it a try here!

2. Excel Spreadsheet

You can also present your social media report as an Excel spreadsheet.

A spreadsheet is especially great when you want to visualize your growth trajectory in one page.

Another added advantage of a spreadsheet is that you can use Excel formulas to easily formulate data comparisons, calculate percentage rates, or display charts and graphs.

Most reporting and social media analytics tools allow you to export your analytics report as a CSV file so you don’t have to do it manually. 

3. Google Slides / Powerpoint Deck

If you’re going to conduct a presentation on your social media report consider using Powerpoint or Google Slides. 

A slideshow is a great way to present your analytics report to your client, whether in-person or in a virtual meeting. A slideshow looks more professional and is easy to follow and pay attention to. 

Creating a social media report may seem like a complex task, but by breaking it down into simple steps, it becomes easier and even exciting.

Now that we’ve walked you through how to create an efficient social media report, you’re ready to get started!


Related Articles:

Top 25 Social Media Analytics Tools: The Definitive Guide

Marketing Report Essentials: How to Create Perfect Reports and Impress Clients


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Is The Optimal Social Media Post Length?

What is the optimal social media post length?

If you’re going to be posting actively on social media, you should try to make the most out of it.

Every social media platform has its own ideal post length that is most likely to resonate with users.

Jump Links:

Ideal Facebook Post Length
Ideal Instagram Caption Length
Ideal Tweet Length
Ideal Linkedin Post Length

How Can I Track the Best Post Length For My Brand?

What Is The Ideal Facebook Post Length?

The ideal Facebook post is very short: around 40-80 characters.

Jeff Bullas found that posts with 80 characters or less received 66% higher engagement.

What Is The Ideal Instagram Caption Length?

The ideal Instagram post is between 138 to 150 characters.

While the Instagram captions can be up to 2,200 characters long, captions get visually cut off at around 125 characters. Therefore, it’s recommended to keep your copy brief.

However, there is conflicting evidence on this, as some studies have shown longer Instagram captions to receive more engagement.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Is The Ideal Tweet Length?

The ideal tweet is between 70 and 100 characters.

While Twitter recently increased their maximum tweet length from 140 to 280 characters, people still prefer tweets that are short and sweet.

What Is The Ideal LinkedIn Post Length?

The ideal LinkedIn post is about 100 characters.

The “See More” link appears at about 140 characters, so it’s best to keep posts short enough to avoid being cut off.

How Can I Track The Best Post Length For My Brand?

All these post lengths are based on averages across many different types of accounts.

What works for your brand and your industry may be very different than what works on the average. It’s recommended that you first experiment with different post lengths and formats.

By using a tool like Keyhole, you can track which post lengths receive the most engagement for your brand.


Related Articles:

Writing Instagram Captions that Convert: Content, Formatting, and Hashtags

The Top 25 Social Media Monitoring Tools


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How Do I Calculate Social Media Conversions?

While most brands think of their social media content as a way to boost visibility and engagement, there’s also the potential for social media lead conversion.

Jump Links:

What is a Conversion?
How Can You Drive Conversions on Instagram?
What is Conversion Rate?
How Do You Calculate Conversion Rate?
What is a Good Conversion Rate?

What is a Conversion?

A conversion takes place when a user does what you want them to do.

In the case of a social media conversion, this means a user that completed an action with your business that originated from social media.

A conversion can take many forms depending on your business goals:

  • Making a purchase
  • Filling out a form
  • Calling your business
  • Using your online chat
  • Subscribing to your blog
  • Starting a product trial
  • Downloading your app
  • Visiting your website

How Can You Drive Conversions on Instagram?

While it’s easy to get in front of people on Instagram, businesses don’t always know how to turn their audience into paying customers.

Here are a few ways to drive Instagram followers to convert on your website:

  • A link in your bio
  • “Swipe up” Instagram Story links (a feature only available to those with over 10,000 followers!)
  • Custom UTM links from your influencers
  • Instagram Shopping links
  • Instagram Live product demos
  • Instagram retargeting ad campaigns

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What is Conversion Rate?

Conversion rate is the percentage of your total audience that completes a conversion action.

How Do You Calculate Conversion Rate?

Conversion rate is typically calculated as the number of conversions divided by the number of website or landing page visitors.

Here’s our conversion rate formula:

For example, if you received 10,000 website visitors originating from Instagram and 100 of them made a purchase, you would have a 1% conversion rate.

What is a Good Conversion Rate?

According to WordStream, the average landing page conversion rate is approximately 2.4%, but this varies widely per industry.


Related Articles:

The Top 5 Social Media Strategies For Marketing Success in 2020

Top 25 Social Media Analytics Tools: The Definitive Guide


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

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