Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is the Engagement Rate? Engagement rate is a … Read more
Although many social media platforms have come and gone, Instagram has remained strong for over a decade. This platform has evolved and adapted to keep up with current social media trends from some of the other largest platforms. Two of the most notable features that Instagram offers are Reels and Stories. Both of these were … Read more
Let’s imagine you’re sipping on your morning coffee, scrolling through Facebook, and suddenly a fun poll pops up asking, “What’s the best way to start your day? Coffee or Tea?” Not only does it give you a small, delightful pause in your endless scroll, but it also connects you to a broader community of like-minded … Read more
People are using ChatGPT to write everything from legal briefs to college papers. While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT … Read more
With over 1.7 billion users, TikTok is set to be the next big social media platform after Instagram. A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. But with tons of businesses flocking to expand their TikTok presence, how do you reach the relevant audience? That’s where the … Read more
Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. On whichever social media platform they reside, hashtags have undoubtedly become an integral part of the current social … Read more
In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. Boasting a global user base of 1.7 billion, it is now a sensation among the Gen Z crowd. Thanks to this immense popularity, brands are increasingly relying on the video-sharing platform to present a retable … Read more
XHiring is Twitter’s new feature that aims to streamline the job recruitment process. It is part of Twitter’s rebranding to X and its goal to become “The Everything App” alongside payments, livestreaming, and a creator economy. Now it’s a place to get hired as well. Since Elon Musk’s acquisition of Twitter, the platform has undergone … Read more
In the last decade, Instagram has become more than a photo-sharing platform. With 1.21 billion monthly active users, the Gen-Z favorite social platform is now a potent marketing tool for businesses of all sizes. In fact, 70% of shoppers explore Instagram for their next purchase. In short, a thriving Instagram presence is a must for … Read more
Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. With 2.7 billion monthly active users, the platform presents a vast audience for content creators and marketers. Moreover, it generates the second-highest traffic among websites globally. In short, YouTube combines video content’s appeal with its … Read more