While TikTok initially gained popularity as a lip-synching and dancing app, it has evolved into one of the leading social media platforms for marketing and advertising. Because of its large user base and engaging content format, many companies have turned to TikTok to connect with current and potential customers. A large following on TikTok is … Read more
With more than 600 million active users, Twitter provides unparalleled opportunities for brands to: However, only 30% of social marketers feel confident in the platform’s ROI, indicating a need for Twitter monitoring tools that can provide actionable insights and demonstrate value of the platform. Source These tools enable marketers to gain real-time insights, monitor brand … Read more
Do you want to learn how to use Facebook hashtag analytics to boost engagement and conversions? If so, you’re in the right place! By now, you probably know Facebook is one of the biggest and oldest social media sites around, but did you know that it currently has over 2.93 billion users? What this statistic … Read more
Twitter is a renowned microblogging social media platform that has been a preferred choice for brands to stay connected with their respective target audiences. Businesses worldwide use Twitter to engage their current and potential customers by sharing the latest updates about the solutions they offer and other relevant information. Twitter’s acquisition and rebranding may have … Read more
In today’s competitive world, customer expectations have increased, especially on social media platforms. Hence, brands must embrace the latest technology to engage with buyers on platforms like Facebook, Instagram, and more. One of the best ways to do that is by integrating chatbots across all social media platforms to ensure that you quickly connect with … Read more
YouTube is one of the best places to make it big as a creator or a business. Video is the most engaging type of content, as it presents visual elements, storytelling, and other components that are more difficult to replicate in text and audio-based content. However, videos also take the most time to produce. You … Read more
Businesses are always looking for ways to connect with potential clients and remain engaged with existing ones. Long-term relationships can bring many benefits such as higher customer retention levels and better customer lifetime values (CLV). Everything starts with brand awareness and then you can move customers through your marketing funnel. Beyond quality products, competitive prices, … Read more
If one thing GenZ has proven is that they are connoisseurs of social media. They are the cool kids in the block, who even had Orkut and MySpace profiles. They were the first generation that literally grew up in the digital age. GenZs are even considered much more woke when it comes to social injustice … Read more
Found an interesting reel while scrolling? You tap into the profile and read out their bio! Well, you are not alone in judging somebody by their Instagram bio. It has the potential to make or break your brand image, especially if you are starting out or a lesser-known business. It’s your dwelling space where you … Read more