16 Social Listening Strategies To Incorporate Into Business Strategy(+ Recommended Tool)

With more than 5 billion active social media users around the world, your social listening strategy can help you tune in. Then, you’ll be able to monitor what your customers are saying about your business across a variety of platforms.  This allows you to listen to your customer base, learn more about them and interact … Read more

5 Successful Social Media Campaigns To Inspire Your Next Marketing Drive

Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. There are more than 4.5 billion social media users, and if you can please even 1% of it, you will be rewarded with unmatched branding.  But how do … Read more

How To Calculate TikTok Engagement Rate? (Formula + Free Calculator)

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. The app has had an immense impact on video and culture in today’s world. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing.  Now if you’re thinking about … Read more

Download Free Social Media Reporting Template (+ 8 Tips To Track)

Unless you have a data-driven social media reporting strategy, posting on social media can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working and what’s not is … Read more

Instagram Creator Account: Is It Worth The Switch?

How exactly did the Instagram creator account came about? For a while now, Instagram has been one of the most important social media platforms and digital marketing channels.  With more and more people joining the platform to share their lifestyles, opinions and spread their message, brands have identified an excellent opportunity to reach their target … Read more

6 Influencer KPIs to Track for Every Campaign

While it’s clear that influencer marketing is on the rise, before launching your own influencer program or community, it’s essential to lay out a detailed measurement strategy. With fake followers costing brands an estimated 1 billion dollars, gone are the days of blindly paying influencers money for the sake of vanity metrics. This means that … Read more

Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

To anyone who has ever toyed with the idea of learning a new language, Duolingo needs no introduction. In fact, even if you aren’t a language enthusiast, chances are the internet’s most loved owl, Duo, isn’t a stranger to you.  Duolingo captured the spotlight in a way that most contemporary brands couldn’t. From over 16.2 … Read more

How To Do LinkedIn Competitor Analysis & Research

LinkedIn is a platform with a professional pulse.  Conducting marketing here is especially beneficial for businesses. It helps them expand the network in their own industry and other sectors as well. Now, competition across industries is a well-known fact in the current business landscape. But this can be the very ingredient to incredible success for … Read more

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