If one thing GenZ has proven is that they are connoisseurs of social media. They are the cool kids in the block, who even had Orkut and MySpace profiles. They were the first generation that literally grew up in the digital age. GenZs are even considered much more woke when it comes to social injustice … Read more
User interactions on social media are expected to generate $153.4 billion in revenue in 2024, emphasizing the importance of your brand’s Instagram presence in a competitive landscape. To boost brand presence, brands should strive to make their Instagram page as discoverable as possible. This article explores how an Instagram bio can boost brand presence, what … Read more
TikTok has become the go-to platform for the digital-first generation. As the hottest social media hub on the block, its exponential growth has had a significant impact on how consumers interact with their favourite brands online. Gone are the days of Facebook ads and Instagram partnerships. Today, more brands than ever are switching up their … Read more
What makes a social media campaign stand out and resonate with the right audience? Of course, you need a content calendar to maintain a consistent posting schedule. Also, you might need a team of graphic designers, photographers, animators, and other skilled professionals to create stellar visuals for your campaign. But here’s the thing–uploading bland content … Read more
Having 10K followers on LinkedIn is only useful if you can convert them into leads. Growing an email list directly communicates with this audience, ensuring you can reach it without relying on social media algorithms. You own the email list and control your exclusive audience. Additionally, it helps nurture leads, guiding potential customers through their … Read more
Twitter is among the top social media platforms, with around 400 million users. A plethora of them actively share information, trending content, and so much more on a daily basis. Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness. Some of the best things about using Twitter for marketing purposes are: … Read more
We live in the era of bite-sized content. TikTok has transformed the way we consume content with snappy, engaging videos, prompting Instagram to join in with Reels. Now, we have YouTube Shorts. For YouTube, traditionally a haven for longer videos, this shift to short-form video is a game-changer. These quick, engaging clips offer a fun, … Read more
Engagement nowadays is a two-way street. Businesses need to utilize platforms that enable that. One such avenue is live commerce. It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. Thus, unsurprisingly, live commerce has a conversion rate 10 times higher compared to traditional e-commerce methods. Of … Read more
Market research, when it’s done well, makes sure that you step into any market with your eyes wide open and a strong understanding of what your target customers will best respond to. But how do you get market research right? What methods should you use, and how can you entice your target market to talk … Read more
Imagine you’re the marketing director of a mid-sized company tasked with increasing your email open rates and conversion rates. Despite your best efforts, your email campaigns are just not hitting the mark. You notice that your social media platforms are buzzing with activity and engagement, but you can’t seem to translate that success into your … Read more