How to Find Micro Influencers on Instagram to Boost Sales

Updated on November 7th, 2019.

Influencers have the power to win the hearts of consumers.

It is no surprise that some of the biggest brands in the world are using influencer marketing to promote their products and services.

Influencer marketing is effective, but not a all brands have enough budget to afford a top tier influencer.

Fortunately, there are micro influencers on whom these brands can rely.

Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000.

These influencers offer better audience access and higher engagement than macro influencers at a fraction of the cost.

One major social media website on which you can easily find micro influencers is Instagram.

In this post, we’ll demonstrate how you can use micro influencers on Instagram to boost sales and how you can find Instagram influencers.

Jump Links:

Micro Influencers Should be Relevant to Your Niche

Showcase Your Product Experience with Micro Influencers

Give Influencers the Freedom to be Creative

Finding Instagram Influencers
Turn to Your Audience
Use Hashtags

Micro Influencers Should be Relevant to Your Niche

Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or sales.

To be able to achieve these goals, you must promote your content to a relevant audience.

This means that you must work with micro influencers who are relevant to your niche and have a significant following.

Ideally, you should find an influencer who is considered an expert in a subject that is relevant to your niche.

If you fail to do this, you won’t be able to reach your target audience and there will be no point in using influencers to promote your brand.

Showcase Your Product Experience with Micro Influencers

When consumers see a compelling product content, they may become interested in trying that product.

In order to make a major impact on your audience through micro influencers on Instagram, you must showcase their experiences using it.

This can compel and inspire followers to buy the product or service to enjoy the same experience themselves.

For example, if you want to promote your product, you can have an influencer use it and share their reviews about it with the audience.

Micro influencers on Instagram can make a video of your product, share stories or simply post a picture with an inviting caption.

The goal here is to demonstrate how your product is enhancing an influencer’s experience.

Because the influencer’s following trusts them, this will compel the audience to try your product themselves.

In a similar fashion, you can promote your services too by having the micro influencer show to their audience how your services enhance their experience.

Give Influencers the Freedom to be Creative

This is perhaps the most important thing to remember when working with micro influencers on Instagram.

The reason why micro influencers have managed to grow their audience is that their audience trusts them and they know what content attracts the audience.

They know their followers, so they know the type of content that will appeal to and engage their audience.

Let them give honest reviews about your product and allow them to promote your brand in their own way.

If you tightly control the content that an influencer shares about your product or services, there is a risk of the audience losing their trust in the influencer due to inauthenticity.

If that happens, you won’t be able to successfully promote your brand.

Now that you know how to use micro-influencers, will you promote your brand through influencer marketing?

If so, there’s a missing piece of the puzzle.

I still haven’t told you how you can find Instagram micro influencers.

Finding Instagram Influencers

Turn to Your Audience

When searching for Instagram micro influencers, you should start with your current fan base since you know that a connection already exists.

Since they’re already interested in your content, you should examine their interests by looking at the pictures they post and the people they follow.

Then, you should analyze similarities among your fan base.

Do they all follow the same influencer or brand? Does your analysis indicate that many of the Instagram pages you’ve looked at have common content themes?

By finding these common interests, you’ll be able to create a target lookalike audience to draw connections with others like them.

If any of your followers themselves have a large following, it is an added bonus for you.

Reach out to them and recommend an exchange of service or product for a review or Instagram post.

It’ll be easier to convince them as they are already familiar with your brand.

Use Hashtags

The best method to find the right influencer is to simply search for the correct hashtag or keyword that’s relevant to the product you’re trying to promote.

For example, if you want to promote a fashion product, you can run a hashtag search for queries like #ootd or #instafashion.

You can then determine how popular an influencer is by looking at how much engagement their posts are getting or their follower count.

You can calculate engagement with the following formula:

Are they getting likes and comments on their posts, and if so, how consistently are they posting?

It is common to find influencers who have purchased their followers and likes, and barely get any authentic engagement on their posts.

Avoid partnering with these types of influencers!

Tools like Keyhole offer hashtag tracking and keyword tracking. This can help you find influencers who have already published posts with your search terms.

If the content they are posting is relevant to your niche, you can reach out to them to market your products or services.

An example of a keyword tracker on Keyhole.
An example of a keyword tracker on Keyhole.

In addition, you can also track all posts that contain your hashtags in real time.

This way you can analyze the engagement levels of the audience in your niche with influencers on Instagram.

You can determine the impact of influencers on their audience through engagement rate insights.

The hashtag you choose to search should be somewhat specific to reveal satisfactory results.

For example, if you wish to search for Persian cats, a hashtag search around #Persiancats would yield much better results than just #cat alone.

The hashtag #persiancats garners more specific results than a general hashtag like #cats.
#persiancats garners far more specific results than #cats.
The hashtag #cats doesn't provide specific enough results to select an appropriate micro influencer.
#cats provides many more results – almost 92.5 million more.

Alex of VM Interactive says that the more specific your hashtag is, the more actionable results you’ll get.

With the help of an Instagram hashtag analytics tool, you can simplify your research.

You can use specific keywords relevant to your niche to pinpoint conversations related to your business and target audience.


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook

Finding influencers has become much easier over time – especially with the explosive growth of social media and information that is now available.

You can use available data from social networks and social media analytics tools to rank their influence objectively.

Using hashtags will bring your influencer marketing to the next level by filtering out influencers based on your contextual needs.

For example, if you’re looking for influencers to promote the Audi A4, you don’t need to use generic users who are influential in ‘cars’ — that’s too broad!

Instead, hashtags like #AudiA4 can help you find influencers with true reach and power over their audience to promote the Audi A4.

Want to learn how?

This article will walk you through some simple methods to find influencers on Instagram, Twitter and Facebook using hashtags.

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Instagram
Twitter
Facebook

Instagram

If you’re looking to find social influencers, Instagram is a great place to start.

Instagram has grown to be larger than Twitter, and is definitely a tool you should incorporate into your social strategy if you haven’t already.

One simple way to find social influencers on Instagram is to search for relevant hashtags, such as #AudiA4, and take a peek at the profiles of images that appear in the Top Posts of the hashtag.

You can also use a tool like Keyhole to track hashtags and sort results by highest number of engagements or likes.

You can peruse the profile and compare against metrics such as engagement to determine if they are a viable fit.

When checking their profile, you can also check to see if they have an email on their profile, identify as an influencer, blogger, or have their own website.

Twitter

Twitter is another lucrative platform where you can find influencers.

Many users use Twitter as a direct distribution method, sharing their thoughts, opinions, and resources such as blog posts.

To use Twitter to find influencers, use the search bar and type in the relevant hashtag you’d like to search.

We’ll continue to use #AudiA4 as our example.

You’ll see a timeline of tweets for that particular hashtag. Twitter defaults to displaying the top search results, but you can also sort by latest Tweets, people, photos, and videos.

You can scroll through the list and begin to find influencers for your brand.

Some key metrics to examine when identifying influencers on Twitter are engagement, including Retweets and Likes.

You can click on their profile to learn more about the user, and examine metrics such as their follower count.

Facebook

Hashtags on Facebook are typically used less in comparison to platforms such as Twitter and Instagram, but there is still a plethora of opportunity to find influencers on Facebook.

In the Facebook search bar, type in the hashtag relevant to your industry that you want to search.

You will see all posts show up. You can choose to filter the search results by who the posts are coming from, post type, tagged locations, date posted, and more.

Explore a users profile to determine if they are a suitable influencer for your campaign.

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand, and will be a good fit for your marketing campaigns.

You can also use Keyhole to identify top influencers within a tracked keyword.


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

Hashtag Marketing Strategies to Engage Followers

Updated on October 17th, 2019.

Using hashtags effectively goes beyond casually plugging them into your tweets and posts.

On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand.

Learning how to leverage tagged topics should be a priority for marketers.

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1. Brand Hashtags
2. Trending Hashtags
3. Chat Hashtags
4. Content Reflecting Hashtags
5. Call-to-Action Hashtags

Here are five hashtag marketing strategies that social media teams have successfully used to engage their target audiences:

1. Brand Hashtags

Think of a brand hashtag as your signature. Unique to your business, it should be a concise and relevant slogan you include when sharing original content.

Encourage followers to use it as well. This way, they’ll have a clear method of sharing posts with you and others interested in your company’s products or services.

The online community will also know how to find content about your brand.

Why Brand Hashtags Successfully Engage Audiences 

A brand hashtag is a way for users to let the social community know what they think about your company. Instead of just sending you a message, they’re speaking to their followers and other users who look for tagged posts.

Everyone stands to benefit, because:

  • You build a discussion around your brand, encouraging the online community to learn more about your products and services while promoting them. Ideally, consumers will also follow links you share.
  • Those using the hashtag will draw attention to their posts, possibly earning more followers.

As a bonus, you can run a promotional contest. For example, the person who creates the most-shared post using your hashtag will win a prize at the end of each month.

Everyone loves to win. Just watch engagement steadily rise.

Example: #WinnersFabFinds

Winners, a popular Canadian apparel store, uses #WinnersFabFinds across all social channels. Both catchy and unique, Winners promotes the brand hashtag both online and in-store. Another great example of effective hashtag marketing.

With more than 4,500 posts, here’s what #WinnersFabFinds looks like on Instagram:

Customers share content, while Winners gets original pictures of them enjoying products.

Measure any hashtag you want, including brand hashtags, using Keyhole.

When a high volume of users include a specific hashtag in their posts, it “trends.”

Social media platforms have different ways of displaying trending topics. For example, trending topics on Twitter displays on the top right side of the screen, and Facebook has a trending section on the top-right corner of your screen:

Constantly changing in real-time, a trending hashtag can last for days or mere minutes.

When you see a trend that relates to your business, don’t hesitate to engage in it with relevant content.

Why They Successfully Engage Audiences

By sharing content through a trending hashtag, it’ll be seen by a group larger than your contacts and followers.

In a sense, your audience can be limitless — anyone who clicks on the trending topic can see your post. And if that post is witty, original or informative, the shares it generates will further boost impressions and comments.

Example: #CollegeIn5Words

When #CollegeIn5Words trended on Twitter, Denny’s Diner furthered its reputation as a company with a funny social media presence.

Being funny in this situation has its benefits, as Denny’s earned an enviable amount of likes and retweets. Not to mention all the replies it received, with people tagging their followers to share a laugh.

3. Chat Hashtags

Popular on Twitter, you can use chat hashtags to discuss a topic with users who are interested in the subject matter.

This is a form of hashtag marketing that calls for users to be directly engaging with a brand or an individual.

There are a plethora of industry and audience specific chat hashtags.

Chats are typically held at set times, sometimes involving one user asking questions and others giving their thoughts.

You can also start and promote your own, giving your brand more exposure. Make sure the hashtag is short – encouraging meaningful conversation is key, so it’s best not to deeply cut into Twitter’s 140-character limit.

Why They Successfully Engage Audiences 

People want to talk about topics they’re passionate about, so Twitter chats can give you access to a receptive audience. With a popular chat hashtag, that audience is already established and waiting to be engaged.

What’s more, contributing to a Twitter chat can boost engagement by letting you:

  • Connect with like-minded individuals. Many people may be interested in your company, but not know about it. Using a chat hashtag is a way of informing them about your ideas, as well as your products or services.
  • Demonstrate your expertise on relevant topics. If people are invested in a certain subject, they want to know more about it. Sharing your content can spark meaningful conversations.

Example: #TMLTalk

During every Toronto Maple Leafs game, #TMLTalk is a trending topic. The team with the NHL’s largest fan base interacts with supporters using the hashtag, encouraging them to share opinions and content.

During every Toronto Maple Leafs game, #TMLTalk is a trending topic. The team with the NHL’s largest fan base interacts with supporters using the hashtag, encouraging them to share opinions and content.

Fans are passionate – giving them an online forum helps them interact with fellow enthusiasts.

Organizations such as news sites can also use the hashtag to share stories and earn clicks. Meanwhile, the Maple Leafs organization gains another way to build, and communicate with, a dedicated audience.

4. Content-Reflecting Hashtags

Content-reflecting hashtags don’t have to be trending or even popular, per se. They’re not specific to your brand, either.

They’re simply tagged words that relate to a posts’ content. For example, a tweet about social media ads may contain “#digitalmarketing.” A post about a tourist attraction may include the city’s name, and so on.

Why They Successfully Engage Audiences

Think of content-reflecting hashtags as a way of optimizing content for search. Audience members may stumble upon your posts when looking for the words you tag.

This is useful for companies that:

  • Sell physical products
  • Operate in a set location
  • Participate in events
  • Share posts about niche topics that don’t trend or necessarily merit a brand hashtag

Content-reflecting hashtags become valuable when consumers perform general searches to find a certain item or learn more about a given subject. Being an early result can certainly earn you a click, reply or follow.

Example: #CleanEating

#CleanEating is a popular Instagram hashtag that carries over onto Twitter and other social platforms.

For example, here’s a typical post that would be associated with the hashtag:

Although it’s dominated by pictures of home cooking, a health foods store or restaurant could certainly leverage the hashtag to potentially earn comments or clicks to their website.

If used in conjunction with a location hashtag, an in-person visit also wouldn’t be out of the question.

5. Call-to-Action Hashtags

The goal of a call-to-action (CTA) hashtag? Encourage the online community to perform a specific action involving your brand.

It’s a traditional marketing concept that’s applied to social media.

A CTA hashtag usually starts with a verb, such as “share” or “talk.” Then, it should have a few short words that give additional instruction.

For example, a mental health organization may have a hashtag called “#TalkAboutMentalHealth.”

When a CTA hashtag gains traction, you’ll see posts across social platforms involving people taking appropriate action.

Why They Successfully Engage Audiences 

Social media users follow CTA hashtags because they:

  • Feel like they’re contributing to an important cause.
    • Going back to the mental health example, people would follow such a hashtag because they feel as though they’re challenging the stigma of certain illnesses.
  • Think the action is genuinely fun. Who wouldn’t want to take a silly picture or share an interesting story?
  • Earn a sense of participation. If your friends are posting with a certain hashtag, it’s natural to want to contribute.

That being said, a CTA should be doable. You likely won’t engage your audience by encouraging an action that’s almost impossible.

Example: #ShareACoke

Coca-Cola’s #ShareACoke campaigns harnessed the power of a fun CTA and became a wildly-successful hashtag marketing initiative.

Creating cans and bottles that read “Share a Coke With …” followed by a name, the company encouraged social media users to post pictures of themselves sharing the drink with friends and family.

Generating almost 700,000 Instagram posts, here’s a look at an example:

Generating almost 700,000 Instagram posts, here’s a look at an example:

Like a brand hashtag, this particular CTA campaign benefits the company and individual users. The users get to share content with a wide audience, while Coca-Cola gets original images of satisfied customers and potentially increases sales.

These five hashtag marketing techniques are shown to boost engagement by encouraging consumer conversations, making your content more searchable, expanding your reach, and more.

Implement them in your social media marketing strategy to see how effectively they work for you.



Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

Instagram Influencer Marketing: A Start-to-Finish Guide

Icons created by smalllikeart on Flat Icon.

If you’ve been paying any attention at all, you know that Instagram influencer marketing is taking the marketing world by storm.

It’s true: Instagram offers one of the latest and greatest ways to advertise your brand, whether you’re selling hair products, a meal kit delivery service, or a mattress in a box.  

In this article, we’re diving into all of your Instagram influencer FAQs, including the definition of the word “influencer” and the true power of Instagram influencer marketing in 2019. 

Next, we’re setting you up with a comprehensive guide on how to run a successful Instagram influencer campaign—from scoping out candidates to post-campaign etiquette. 

Best of all, we’re pulling back the curtain on the taboos of Instagram, like the typical cost of an influencer marketing campaign and the types of potential roadblocks to keep in mind before you launch. 

By the end of this read, you’ll be well on your way to dominating your niche with Instagram influencer marketing.

Jump Links:

What is an Instagram Influencer?

The Power of Instagram Influencer Marketing

The Basics: 6 Types of Campaigns
1. Sponsored Posts
2. Contests
3. Branded Content
4. Reviews
5. Brand Ambassador Programs
6. Influencer Takeovers

10 Steps to Running an Influencer Campaign
1. Set Your Budget
2. Find the Perfect Influencers
3. Prepare for Influencer Outreach
4. Be Aware of Potential Problems
5. Reach Out!
6. Follow Up
7. Seal the Deal
8. Launch Your Campaign
9. Track Your Success
10. Keep In Touch

Power Your Instagram Influencer Campaign With Keyhole

Let’s get into it!

What is an Instagram Influencer?

When you think of prominent influencers on Instagram, your mind likely gravitates to someone like Kylie Jenner or Selena Gomez — millennial money makers with millions of followers on the platform, raking in attention by the masses through just a single post.

But here’s the truth:

Celebrities are only one subset of influencers, and while their latest IG posts might ooze glitz and glamour, they’re not necessarily the best choice for your next campaign. 

We know what you’re thinking:

“Who has more influence than an A-list celebrity?”

The answer lives in your personal Instagram feed: macro and micro influencers.

These general “macro” and “micro” categories account for the non-celebs out there who have grown their following based on their lifestyle, hobbies, the clothes they wear, and the food they eat. 

Even though humans dominate Instagram, some of the most popular Instagram accounts actually revolve around the life of a pet—typically a dog or cat!

No matter the species, macro influencers are Instagram users who have harnessed their niche to build up an Instagram following between 100k to 1,000,000. 

Micro influencers typically have a following between 1k to 100k, and tends to drive higher engagement with every post compared to their macro counterparts. 

Celebrities typically fall into the category of mega influencers, with followings of over 1,000,000. 

Like it or not, micro and macro influencers come across as much more authentic and down-to-earth to their audiences than the average model or singer. 

The Power of Instagram Influencer Marketing

Okay, but how influential are these so-called influencers? Where did it all start?

Back in the early days of Instagram, brands would occasionally gift their products to prominent Instagram influencers in exchange for brief promotion. There was usually no formal contract in place and no guidelines to follow; it was a simple, casual transaction that allowed brands to dip their toes into the world of new media. 

That didn’t last long. 

As Instagram began to grow into one of the most powerful online platforms in the world, influencers in all categories realized they could charge a pretty penny for their opinions—and the business of Instagram influencer marketing has been thriving ever since. 

Listen:

You may still think traditional advertising is the way to bank most of your marketing dollars, but by focusing solely on traditional advertising, you’re missing out on the vast majority of your target audience.

While you’re running commercials, your potential audience members are scrolling through their Instagram feeds with the other 500 million users who browse the platform each and every day. 

What happens when a platform is owning audience attention? Viewers become followers, and those followers convert into active consumers who build their buying choices around what their favourite influencer is promoting. 

Still don’t believe Instagram influencer marketing is the way to go? Check out these statistics:

Not only does the Instagram platform itself influence buying decisions, but it may shock you to know just how much weight is placed on the opinion of a macro or micro influencer over a celebrity endorsement. 

A 2016 Collective Bias study showed that 70% of millennial consumers are influenced by peer recommendations in buying decisions. The same study reported that only 3% of consumers would consider buying something in-store that was endorsed by a celebrity. 

The logic behind these statistics makes sense: people are much more willing to purchase a product that comes across as a recommendation from a friend, rather than an endorsement from an unrelatable celeb. 

Sure, a skincare recommendation from your favorite actor can be entertaining—but what about an endorsement from someone who looks like you, has similar interests, and likely sticks to a similar budget? 

In the world of social media, #relatable wins out every time. 

The Basics: 6 Types of Campaigns

So now that we’ve covered the definition of “influencer,” what happens next? What are your options? What will your first campaign look like? 

Here are the basics:

An Instagram influencer campaign is a partnership between a brand and a popular Instagram account to promote a product or service. These campaigns come in a variety of forms, depending on the brand’s budget, needs, and goals.

The most common types of Instagram influencer campaigns are:

In the case of a sponsored post, a brand will pay an influencer to provide exposure for a product or service directly through a post (or a series of posts) on the influencer’s Instagram feed. 

Sponsored posts can be a single image, or can be a carousel of images, and are usually permanent posts.

They are a fantastic choice if you want to track post performance and metrics, allow the influencer of your choice to tag your brand within the image, and also disclose the partnership for transparency. 

It’s also a good way for influencers to incorporate storytelling in an authentic way and gives them creative reign.

Sponsored posts can also be shared on the influencer’s or the brand’s Instagram stories for further exposure.

2. Contests

Who doesn’t love free stuff? 

Sometimes a brand will allow an influencer to host a contest for their followers to win the promoted products or services directly through their Instagram account.

They typically involve asking the user to complete an action to enter, such as liking the contest photo, commenting on the photo, following certain accounts, tagging friends in the comments, or even sharing the post on their story.

Contests or giveaways can be conducted in a variety of different ways.

This type of campaign is great if you want to reach a wide audience, and also emphasizes your product or service.

3. Branded Content

Branded content allows for advertisers to promote an influencer or creators’ organic branded content posts as ads that appear in a user’s Instagram feed or through Instagram stories. 

The brand can work with influencers to naturally integrate their products or services into the influencer’s content in an engaging way. 

When these ads appear, users will see “paid partnership with” alongside the name of the brand on each post, emphasizing advertising transparency. 

This type of influencer campaign is optimal for brands who want to target specific audiences and see measurable insights.

It should be noted that branded content is still being gradually rolled out by Instagram, and may or may not be available to you. 

4. Reviews

Extra! Extra! Read all about it!

If you want to build trust in your brand, get an influencer to review it. 

Gifting an item in exchange for the influencer to put forward their honest opinion and sharing it with their followers can build trust and foster a relationship between you and the influencer.

An honest review also builds credibility between the influencer and their audience. It can drive audiences to your page to check out your product or service.

It also doesn’t hurt to build on your relationship with the influencer for future positive reviews or collaborations.

5. Brand Ambassador Programs

Brand ambassadors are influencers who receive free products or services from brands and promote through word of mouth. It is a long term relationship between the brand and the influencer with repeated promotion.

Selecting individuals who have already engaged with your product or service are the best fit for brand ambassador programs, especially if they have already expressed positive sentiments about your offerings.

After identifying someone who is already committed to your brand, you can set them up with complimentary products or services in exchange for continued positive exposure and promotion for your brand.

6. Influencer Takeovers

Instagram takeovers are common, especially if the influencer is promoting a particular service.

This type of campaign involves influencers agreeing to take over a brand’s Instagram account for a day, which can attract the influencer’s followers to the brand’s account. Selecting someone relevant to your niche and audience will drive traffic and brand awareness.

Instagram takeovers usually begin with a post containing a short bio of the influencer doing the takeover, and invite audiences to follow along with the takeover via Instagram stories. 

The takeovers can showcase content such as a day in the life of an influencer or special events.

10 Steps to Running a Successful Campaign

1. Set Your Budget

Before you open the Instagram app at all, you have to know how much you’re willing to invest in a campaign. If you start your outreach prior to establishing your budget, your brand is in for a world of hurt!

Many brands are still very green to Instagram influencer marketing and don’t have any solid reference points for what to charge for a post. 

With this in mind, it’s important to note that most influencers quote flat rates, but others base their fees on the number of sales or leads generated as a result of the campaign. 

Rates also vary widely by industry. This blog post from Coschedule.com explains that niches like modelling, photography, and food generally charge the highest rate on Instagram, while travel, lifestyle, and music usually come at a lower cost. 

As a general rule, $250-500 per post is a good guideline for influencers with below 10,000 followers. Influencers with over 10,000 followers tend to command rates between $5000 and $10,000. But buyer beware: if you’re looking to work with an influencer with over 1 million followers, they can begin to charge upwards of $100,000 per post. 

Looking to run a longer influencer campaign? According to Hootsuite, the baseline formula to calculate pricing for influencers is:

A screenshot depicting the formula to calculate the price of an Instagram influencer marketing campaign.

Your budget not only defines the scope of your influencer campaign, but also which category of influencers you can work with.

2. Find the Perfect Influencers

When you decide your budget, you also need to decide which type of influencer you’re looking to collaborate with.

Will it be a celebrity, macro influencer, or micro influencer? It’s important to be realistic here; unless your brand is akin to Coca-Cola or Nike, macro or micro is the way to go. 

If you’re a smaller brand or a local company, start scoping out micro influencers and potentially a few macro influencers in your niche if your budget allows for it.

Make a checklist of the most important qualities you’d like your influencer to have, and stick to it! 

You can use an Instagram marketing tool like Keyhole for this step, as well as surfing the popular hashtags that already exist in your niche. 

A screenshot of the related topics tool, highlighting the relevant hashtags feature in Keyhole.

You’ll want to make sure the influencer(s) that you identify align with your brand values, appeal to the right audience, and will also help you meet your campaign goals.

Make sure to also vet your influencers thoroughly – you may not want to work with someone who has been involved in PR disasters or controversies.

Next, analyze the popular accounts associated with these hashtags and how they align with your target audience. Go the extra mile to get to know their followers and the way they engage with the influencer’s content. 

Don’t be discouraged if this step takes some time!

According to a joint study by Tapinfluence and Altimeter, over two-thirds of marketers tout that shopping for influencers is the biggest challenge in a campaign. 

While you’re scouting profiles, answer the following questions for each influencer:

  • How many followers do they have?
  • Are their followers genuinely engaged with their content via likes, comments, and shares? 
  • How much traffic does this influencer generate as a whole?
  • Does the influencer’s audience reflect your brand’s target audience?

Once you find your ideal influencer who checks all these boxes, it’s time to plan your outreach.

3. Prepare for Influencer Outreach

Before you send that DM or email, take a dive into the mind of the influencer.

Do your research.

What interests do they have? What was the meaning of their latest post? How can you introduce yourself in a way that will attract them to your brand? 

By paying attention to how your ideal influencer uses social media, you’ll be better equipped to propose the collaboration and communicate your brand values clearly and effectively. 

Engaging with your selected influencer on Instagram and other platforms before reaching out to them will also establish a positive relationship with them – possibly before you even formally reach out to them!

4. Be Aware of Potential Problems

Let’s be honest. If you follow the steps outlined here, your campaign should go off without a hitch.

But it’s important to be aware of all the potential problems that can arise from an Instagram influencer campaign so that you can steer clear of them. Here are a few pointers:

FTC Guidelines And Best Practices

Our biggest tip for you, regardless of your campaign choice, is to be well aware of the latest FTC guidelines, follow best practices, and be completely transparent in your communication with influencers. 

The legal aspect of Instagram influencer campaigns is tightening quickly, and it’s always a great idea to stay informed with the most up-to-date Instagram FTC guide!

Fake Followers And Bots

You can never be too careful!

True influencers will have an audience of engaged, authentic followers. Scope out the comment section of your chosen influencer to determine if their comments are genuine or suspicious.

More suspect comments will be very broad in nature—they usually don’t show any real connection to the account or the associated post. Generic comments like these are typically from an account that’s paid for followers.

A screenshot depicting an example of suspicious, fake comments under a user's Instagram photo.

Examining an influencer’s followers are also important, as it is very common to have botted followers. An example of a few bot accounts may look like this:

A screenshot depicting an example of bot followers or fake followers.

You’ll notice that botted accounts may have a display photo, a username, and possibly even some posts, but tend to have little to no engagement on their account.

It is also important to inspect the ratio of followers to likes, comments, and engagement.

If an influencer has over 100k followers, but only one or two authentic comments, it is likely that they purchased fake followers or used bots to grow their following.

5. Reach Out!

You’ve done your due diligence and planned out your campaign – let’s kick it up a notch!

It’s time to “slide into the DMs,” as the kids say. 

When it’s finally time to reach out, treat your chosen influencer with the utmost respect. Take this opportunity to clearly demonstrate how your brand aligns well with their mission or interests. 

Better yet, guarantee the influencer creative freedom in your campaign!

The influencer knows their audience better than you do. If you’ve made the right choice in your research, prep and outreach process, giving the influencer full creative licence will result in a campaign that’s built on trust and authenticity. 

We said it before and we’ll say it again: nothing beats #relatable. 

When crafting your outreach messaging, whether through email or direct messages, make sure to adhere to email etiquette; be concise and pique their interest!

Be sure to introduce yourself thoughtfully and make sure your message is personalized to who you’re reaching out to. Perhaps mention a recent Instagram influencer campaign that the influencer has worked on that you liked or comment on similar interests between the influencer and your brand.

Express to the influencer why you’d value working with them, and leave the conversation open ended. Pitch your ideal campaign collaboration, but give them the opportunity for input and to share their own ideas. 

Stuck on writing your message? Oberlo has a few great email templates for different types of influencer collaborations. Here’s an example of a product gifting template:

An email example of a template, used for product gifting, a form of instagram influencer marketing.

Even if the influencer is unable to collaborate with you now, chances are it could lead to projects down the road!

6. Follow Up

Don’t forget that this campaign will likely be an ongoing conversation between influencer and brand, rather than a one-off message.

Be open to questions and feedback from the influencer, and respond to their inquiries promptly.

Haven’t heard back from an influencer? 

Lee Vosburgh, an influencer, admits that she misses some direct messages from companies or brands because they get redirected into Instagram’s message requests inbox. 

Reaching out to influencers to pitch a marketing campaign through direct messages may be missed. A screenshot indicating how to access direct message requests on Instagram.

Don’t hesitate to follow up with them if you don’t get a response.

If they haven’t engaged with your numerous communication attempts, move on to other opportunities or other influencers. Thank u, next.

7. Seal the Deal

So, it’s official!

If the influencer agrees to your campaign, take the time to familiarize them with your brand and campaign KPIs or expectations.

Making sure you’re on the same page throughout the campaign is crucial to attaining your campaign goals!

Introduce them to your brand’s Instagram account, offer a thorough explanation of your mission with this campaign, and maybe even create a mood board to inspire your influencer. 

Ensure that all necessary contracts are signed, and take the time to check in with your influencer to see if they require any support in their content creation.

8. Launch Your Campaign

Now that the influencer is fully comfortable and confident with what’s in store, it’s time to launch! 

Kick off your campaign with posts from your brand’s account, share posts from influencers you’re working with, or more!

Again, giving the influencer creative reign is ideal, but consider throwing in a branded hashtag for the campaign itself or running associated promotional material across your brand’s socials while the campaign is running. 

An example of a campaign hashtag can be as simple as something like #tiff2019:

9. Track Your Success

Tracking engagement and metrics is the best way to measure the true success of your Instagram influencer campaign.

Keyhole helps you manage your influencers, keep track of the number of likes, shares, reach, and impressions your campaign generated, while also making recommendations for your next launch. 

Many brands prefer to measure their engagement rate to define campaign success, calculated as a percentage.

Engagement rate is a metric used to measure the success of Instagram influencer marketing campaigns. The formula to calculate the engagement rate is the number of likes and comments divided by the number of followers, multiplied by 100.

There are many different methods to tracking success. Another method is by using branded hashtags over the duration of the campaign, if you’re looking to solely measure active participants in the launch. You can also track if there was an increase in followers or page traffic to the company’s Instagram page. 

How you decide to track your success is in your hands!

10. Keep in Touch

Don’t be a stranger!

It’s always a good idea to stay in contact with the influencer after the campaign is over to provide an open door and maintain a positive relationship. Who knows—if all goes well, you might want to work with them again in the future!

Cultivating relationships will benefit you in the long run for your Instagram influencer marketing strategy moving forward. They may also be able to refer you to other key influencers within your space!

Power Your Instagram Influencer Campaign with Keyhole

While it may appear to be a straightforward photo and video sharing platform, Instagram has a ton of untapped marketing power. 

A lot of work goes into influencer marketing for Instagram—from doing your research, to staying up to date on best practices, to effective communication with your chosen influencer—and that’s all before you even launch the campaign! 

With these newfound tools in your toolbox, now is the perfect time to jump on board and get started with your very first Instagram influencer marketing campaign. 

Ready to get started? Get your FREE trial with Keyhole today.

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

Instagram is a huge platform so you definitely need to know how best to engage your target customers on it. And Instagram analytics tools are your best bet when it comes to doing just that.

But there’s a plethora of these tools out there, which becomes a huge problem for many social media marketers — as picking the best Instagram analytics software can be difficult.

Here’s a list that will help you out — 15 Instagram analytics tools and their different features, followed by metrics that may influence your decision: 

Jump Links:

1. Keyhole
2. AgoraPulse
3. Brandwatch
4. Hootsuite
5. Iconosquare
6. Instagram Insights
7. Minter.io
8. Quintly
9. Rival IQ
10. Social Bakers
11. Sproutsocial
12. Squarelovin
13. Synthesio
14. Unmetric
15. Union Metric

1. Keyhole

Keyhole helps you track relevant accounts and generates a visually rich report that shows you how to optimize your instagram marketing for better results.

For instance, it can show you when your users are most active so you can improve your efforts for increased engagement.

Neil Patel describes the tool this way: “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.” There are other great features it possesses as well.

It helps you monitor sentiments around your brand and oversee your overall brand health. Plus, you can also track web mentions.

Even more, it lets you track the influencers sharing Instagram posts with certain keywords or hashtags, the sentiments around those posts, the impressions and reach they generate, and even other keywords and hashtags users use alongside your searched terms.

This way, you can spot out the best influencers for your brand and see their engagement rates, reach, etc.

Keyhole_Dashboard_Instagram_August2019

For example, here is the Instagram dashboard generated from Keyhole that the watch brand Audemars Piguet could be tracking.

Price: Starts at $179 USD per month — custom pricing.

2. AgoraPulse

AgoraPulse isn’t just a social media management app, it also shows you Instagram metrics critical for results on the platform.

This tool shows your Instagram marketing results instantly and lets you download it as a report to share with your clients, bosses or team.

Agorapulse_screenshot_july2019

It also helps you measure engagement on your account, showing you changes in the  percentage of specific metrics during a particular time period.

Price: $89 — $459 USD per month

3. Brandwatch

Brandwatch provides you with data on conversations about your brand, competitors and industry.

This tool searches the entire Internet for reviews, comments and articles around your business. It also helps you see, particularly on Instagram, how you stack up against your competitors in terms of the volume of mentions you’re getting compared to theirs.

Brandwatch_screenshot_july2019

With Brandwatch, you can receive email alerts about critical Instagram conversations so you can quickly spring into action when needed.

Price: Contact Brandwatch to discuss a unique plan.

4. Hootsuite

Besides helping you publish Instagram content directly, Hootsuite also let’s you see critical analytics about your market on Instagram.

Hootsuite_screenshot_july2019

Like similar tools, it helps you keep track of your customers, competitor and brand performance on Instagram. You get to see visual reports of what’s working for your business on Instagram and what’s not.

Price: $29 USD per month — custom pricing.

5. Iconosquare

This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B.

Iconosquare_screenshot_july2019


Iconosquare shows you where your Instagram users come from and the languages they use. It also reveals the number of impressions and reach you get from your Instagram posts and stories. Pretty much like most of the other tools, it tells you what works and what doesn’t for your Instagram audience.

Price: $29 per month — custom pricing.

6. Instagram Insights

Like most other social networks, Instagram has provided its own analytics feature.

It tells you in one glance how your stories and pictures perform with your audience and that lets you know what works best on the platform.

Instagram analytics shows you data in three sections: activity, content and audience — telling you the total number of engagements your account has over a specific time period, the posts that performed best and the audience data respectively.

All you need to get access to these analytics is to convert your Instagram account to a business profile.
For Influencers, there is also a new Instagram Creator Account that you should check.

Price: Free.

7. Minter.io

As shown in the image below, Minter.io provides you with Instagram metrics like most of the other tools mentioned in this list.

Minter_screenshot_aug2019

The tool gives you a bird’s-eye view of how your hashtags and keywords are faring on Instagram, the best performing content types, the most engaging photo filters and even the best times to post.

You also get to track how much Instagram traffic is sent to your website and the engagement levels your stories get. You can also export your data in a visually appealing format that allows you to easily keep other stakeholders informed about your Instagram marketing performance.

Price: $99 to $399 USD per year per account

8. Quintly

Quintly offers you an Instagram analytics feature that helps you measure the follower growth of your Instagram account and that of your competitors. This indicates how many unique consumers are finding your brand on the platform, compared to your competitors.

Quintly_screenshot_july2019

The software also provides an Instagram content analysis feature, where you can see which content types perform best so you can always replicate success.

Price: from 300 USD per month.

9. Rival IQ

With Rival IQ, you can run your Instagram competitive analysis in minutes.

You’ll see the speed at which your competitors are gaining followers, how often they post, what their engagement rates look like, and their most engaging Instagram content.

RivalIQ_screenshot_july2019

The tool also alerts you when a main competitor starts spending ad money on a post. Brands mostly boost posts that are already gaining success organically so this feature tells you what content performs great for your fellow industry players.

Price: $199 — $499 USD per month.

10. Socialbakers

Socialbakers helps you monitor and listen to conversations and topics your audience care about. This lets you know which content to create and how best to engage your audience and spike the right actions from them.

SocialBakers_screenshot_july2019

Like many other Instagram analytics tools mentioned here, this tool also helps you identify positive or negative sentiments around the posts on your searched keywords, hashtags or accounts. You can categorize posts by sentiments as well so you always understand where to look and respond to first.

Price: Starts at $200 per month – custom pricing.

11. Sprout Social

Sprout Social provides an Instagram analytics tool that gives you quality insights about your market and audience.

SproutSocial_screenshot_july2019

This tool lets you compare follower and engagement stats between brands on Instagram.

You get unlimited reports and data about specific posts, hashtags, keywords, audience and competitors.

With all this information, you can better create and execute Instagram marketing strategies that really move the needle for your business.

Price: $99 — $249 USD per month. Listening Suite as an Add-on.

12. Squarelovin

Squarelovin is another great Instagram analytics software.

Squarelovin_screenshot_aug2019

The tool lets you track and compare engagement rates, follower numbers and content performance. It also lets you see what times your users respond to images the most with likes and comments.

Price: Free.

13. Synthesio

This tool provides you with social listening and audience insights.

Synthesio_screenshot_aug2019

Synthesio has a robust metadata about the content, author, and tone of mentions in its social listening platform – and can easily be filtered. This means it provides an intelligent platform that analyzes conversations and figures out the sentiments around them.

Price: Contact Synthesio to discuss a unique plan.

14. Unmetric

Much like all the Instagram analytics tools featured in this piece, Unmetric provides you with critical data about your Instagram market.

Unmetric_screenshot_aug2019

It shows you which content performs best in your space, discovers branded content almost as soon as they hit Instagram and helps you benchmark all your data against that of your competitors so you can measure your efforts on Instagram.

Price: Free — $1000 USD per month.

15. Union Metrics

Union Metrics provides you with real-time insights from major social networks including Instagram.

Union Metrics instagram analytics

This tool provides similar analytics like most other Instagram analytics tools — showing you impressions, reach, best performing content, new ideas for content and more.

Price: $49 — $199 USD per month.

Important Instagram Metrics to Measure

Besides pricing and features, you want to ensure the Instagram analytics tool you’re buying or at least trying out measures the metrics you want to measure.

Related Topic: Reach vs Impressions: What’s the difference and why is it important?

Here are basic explanations of some important metrics to measure:

A. Profile Analytics

Follower_growth_instagram_analytics

Follower Growth: The increase in an account’s follower number after deducting unfollower numbers.

Engagement Rate: The total amount of likes, comments and reshares that posts receive, divided by the total number of posts. This rate is restricted to given time periods.

Optimal Post Time: The best time to post depending on which times the highest engagements happened in the past.

Optimal post time Instagram analytics

Optimal Post Filters: The ideal filters to use, typically based on which ones generated the highest engagement rate.

Optimal Hashtags: The best hashtags to use depending on which ones got the highest engagement rates before.

Optimal hashtag instagram analytics

B. Audience Analytics

Sentiment analysis Instagram Analytics

Top Followers: An account’s most followed and engaging followers.

Follower Age: The age ranges an account’s followers fall into.

Follower Gender: The gender ratio an account’s followers make up.

Follower Interests: The interests — ranging from sports to business — an account’s followers have.Follower Location: The geographic locations an account’s followers have listed in their profiles. Depending on the tool, tracked locations can range from country to city-level.

C. Hashtag and Keyword Analytics

Keyhole_Dashboard_Instagram_August2019

Activity Volume: The number of posts, over a given time period, made with a tracked hashtag or keyword.

Impressions: The number of times a post is displayed to users. A user can see a post more than once, meaning he or she can be responsible for many impressions.

Reach: The number of unique people who received impressions of a post.

Engagement: The number of likes and comments a post containing a tracked hashtag or keyword has earned.

Top Users: The Instagrammers who generate the highest reach, impression and engagement numbers per post using a tracked hashtag or keyword.

User Demographics: The gender, location, device use and other characteristics of users posting with a tracked hashtag or keyword.

Related Topic: 7 Important Instagram Analytics You Should Know.

The Final Verdict

It’s important that you pick the tool that not only suits your wallet but also tracks the main metrics you need. Try the tools out before deciding to pay for any of them and make a well-informed decision on the one that’s best for your Instagram marketing strategy.

Top 25 Social Media Analytics Tools: The Definitive Guide

Top 25 Social Media Analytics Tools

[Updated in July 2019, for a brand new Social Media Analytics Tools comparison]

Did you miss our previous blog on the 27 Hashtag Analytics strategies? No worries, you can read it here: https://keyhole.co/blog/hashtag-analytics-27-actionable-strategies/

It can be a daunting task.

You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs. Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.

How do you know which of them would deliver on their promise? A good complete guide is a great place to look.

Here’s a guide showing you the top 25 social media analytics tools, and how they work:

Read moreTop 25 Social Media Analytics Tools: The Definitive Guide

Top 50 Digital Agencies in the UK

The United Kingdom is a hotbed for innovative and quality digital agencies. A digital agency is an advertising/marketing agency that understands the needs to market and promote through digital technology. Digital agencies focus on a broad range of services such as search engine optimization, social media marketing and online brand development. Digital marketing is the best way for a company to reach a specific audience and quality digital agencies help these companies to succeed with their specific goals. These are the top 50 digital agencies that the UK has to offer.

Read moreTop 50 Digital Agencies in the UK

Top 50 Digital Agencies in the UK

The United Kingdom is a hotbed for innovative and quality digital agencies. A digital agency is an advertising/marketing agency that understands the needs to market and promote through digital technology. Digital agencies focus on a broad range of services such as search engine optimization, social media marketing and online brand development. Digital marketing is the best way for a company to reach a specific audience and quality digital agencies help these companies to succeed with their specific goals. These are the top 50 digital agencies that the UK has to offer.

Read moreTop 50 Digital Agencies in the UK

Top 18 Digital Marketing Agencies in Los Angeles

Los Angeles is a beautiful city that is synonymous with glitz and glamour mainly for having Hollywood as its main attraction. Aside from many celebrities and A-listers living in this vibrant city, it is also known for its exquisite food scene, economically and demographically diverse people, booming technology industry, exceptional postsecondary institutions and universities, large annual events, live sporting events, and its bustling economy.

Read moreTop 18 Digital Marketing Agencies in Los Angeles

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