4 Tips to Find Micro Influencers on Instagram [to Boost Sales]

Updated on December, 2020.

Influencers have the power to win the hearts – and pockets – of consumers.

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services.

While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, there are micro influencers on whom these brands can rely.

Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000. Read more about Influencer Tiers.

These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost.

The social media platform where you can see amazing examples of micro influencer partnerships. This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns.

In this post, we’ll show you how to find micro influencers on Instagram. Also, we’ll demonstrate how you can use micro influencers to boost sales.

Jump Links:

Micro Influencers Should be Relevant to Your Niche

Have Specific Goals for Your Campaign

Showcase Your Product Experience with Micro Influencers

Give Influencers the Freedom to be Creative

Finding Instagram Influencers
Turn to Your Audience
Use Hashtags

Micro Influencers Should be Relevant to Your Niche

Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or boosting sales. To be able to achieve any of these goals, however, you must promote your content to a relevant audience.

This means that you must work with micro influencers who are relevant to your niche and have a significant following that is interested in that niche.

Ideally, you should find an influencer who is considered an expert in a subject that is relevant to your niche.

If you fail to do this, you won’t be able to reach your target audience and there will be no point in using influencers to promote your brand.

For example, in 2014, the world was confused when soccer-star Cristiano Ronaldo appeared in a Japanese facial fitness commercial. The commercial was a sensation, but none of that attention was focused at the product but rather at the awkwardness of this commercial.

Use social media monitoring tools to find influencers within your niche. These tools will allow you to listen to conversations and trends around your niche, and will help you identify the most influential voices around these topics.

For instance, Keyhole’s Influencer Tracking & Analytics feature, will not only help you surface influencers in your niche but also vet these accounts. This way you’ll be able to peek into the audiences and spot if an influencer has fake followers, or if their audience is truly engaged/influenced.

Have Specific Goals for Your Campaign

As mentioned, micro influencer marketing can be used for a variety of goals. However, the tactics to achieve and measure these goals are different.

So it’s important to have your goals as the starting point of your campaign. This will determine how you picking an influencer to developing the campaign creatives.

If your goal is to drive engagement, then, that should be the deciding factor in choosing micro influencers. Find influencers with a high engagement rate and use content that inspires engagement.

To promote engagement with your audiences, you can create giveaway in partnership with the Instagram influencer of your choice. The influencer can give clear instructions of the rules, which can involve liking posts, tagging friends or following your account(s).

If your goal is to create brand awareness because perhaps you’re working with a new product, then your focus should be on reach. The micro influencers that you work with, in this case, should have impression rates.

Your campaign strategy should support your goal of amplifying reach. For example, contests where your micro influencer partners ask their audiences to share posts tagging your brand would help grow reach.

Instagram Micro Influencers: Contests

Also, if your budget allows, work with multiple micro influencers within your niche. This will ensure higher reach within your target market, and increase the chances of your customer base seeing your products multiple times.

If your goal is to drive sales, then design your campaign with the main goal of facilitating the purchase process. Also, make it easy to track the impact that your micro influencer partner had in your sales. You can do this by providing a promo code for each instagram influencer.

Showcase Your Product Experience with Micro Influencers

When consumers see a compelling product content, they become interested in trying that product.

In order to increase the impact on your audience through micro influencers on Instagram, showcase their experiences while using your products. After all, Instagram is all about inspiring experiences.

This can compel followers to buy the product or service to enjoy the same experience themselves.

For example, you can have your Instagram influencer partner use it and share their reviews about it with the audience. Or perhaps, they can make a video of your product, share stories or simply post a picture with an inviting caption.

The goal here is to demonstrate how your product is enhancing an influencer’s experience. Since the influencer has its audience’s trust, it will create a compelling argument to try your products.

In a similar fashion, the micro influencer should show their audience how your services enhance his/her experience.

Instagram micro influencer campaign: showcase your product experience

Give Influencers the Freedom to be Creative

This is perhaps the most important thing to remember when working with micro influencers on Instagram.

The reason why micro influencers have managed to grow their audience is that their audience trusts them and they know what content attracts the audience.

They know their followers, so they know the type of content that will appeal to and engage their audience.

Instagram Micro Influencer Campaigns: Creativity

Let them give honest reviews about your product and allow them to promote your brand in their own way. There is nothing more powerful in influencer marketing having an influencer that can promote your product authentically.

If you tightly control the content that an Instagram influencer shares about your product or services, there is a risk of the audience losing their trust in the influencer due to inauthenticity.

If that happens, you won’t be able to successfully promote your brand.

So instead of controlling the influencer’s creative process, get more control of the performance process. In essence, let influencers do their thing but have a clear measurement of their performance – what is working and what isn’t. Using influencer tracking and analytics, you can have full transparency on your influencers’ performance metrics and help them get more engagement.

Now that you know how to use micro-influencers, will you promote your brand through influencer marketing?

If so, there’s a missing piece of the puzzle.

We still haven’t discussed how to actually find influencers.

Finding Instagram Influencers

Turn to Your Audience

When searching for Instagram micro influencers, you should start with your current fan base since you know that a connection already exists.

Knowing that your followers already interested in your content, you should examine their interests. For instance, look at the pictures they post, the people they follow, etc.

Then, you should analyze similarities among your fan base.

Do they all follow the same influencer or brand? Does your analysis indicate that many of the Instagram pages you’ve looked at have common content themes?

By finding these common interests, you’ll be able to create a target lookalike audience to draw connections with others like them.

If any of your followers themselves has a large following, it is an added bonus for you.

Reach out to them and recommend an exchange of service or product for a review or Instagram post.

It’ll be easier to convince them as they are already familiar with your brand.

Use Hashtags

The best method to find the right influencer is to simply search for the correct hashtag or keyword that’s relevant to the product you’re trying to promote.

For example, if you want to promote a fashion product, you can run a hashtag search for queries like #ootd or #instafashion.

You can then determine how popular an influencer is by looking at how much engagement their posts are getting or their follower count.

Are they getting likes and comments on their posts, and if so, how consistently are they posting?

It is common to find influencers who have purchased their followers and likes, and barely get any authentic engagement on their posts. Avoid partnering with these types of influencers!

Tools like Keyhole offer hashtag tracking and keyword tracking. This can help you find influencers who already have published posts with your search terms.

If the content they are posting is relevant to your niche, you can reach out to them to market your products or services.

In addition, you can track all posts that contain your hashtags in real time.

This way you can analyze the engagement levels of the audience in your niche with influencers on Instagram. Then, you can determine the impact of influencers on their audience through engagement rate insights.

The hashtag you choose to search should be somewhat specific to reveal satisfactory results. For example, if you wish to search for Persian cats, a hashtag search around #Persiancats would yield much better results than just #cat alone.

Alex of VM Interactive says that the more specific your hashtag is, the more actionable results you’ll get. Moreover, with the help of an Instagram hashtag analytics tool, you can simplify your research.

You don’t need to stop at hashtags with Instagram anymore. You can now use specific keywords relevant to your niche to pinpoint conversations related to your business and target audience.


Keyhole is an end-to-end social media solution that empowers marketers to make data-driven decisions that impact their organizations. Keyhole supports marketing strategy with enterprise-grade social listening, influencer marketing analytics, and campaign tracking. Helping marketers work smarter, not harder, Keyhole saves marketers 5+ hours a week with simplified social publishing and automated reporting.

Start your free trial today and get the metrics you need.

5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Top 5 Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

You probably started hearing how Instagram influencer marketing campaigns were all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. 

Think about it for a second. 

More often than not you will seek out the opinion of your friends and family before you purchase something. 

Why is that so?

Easy: Because you trust them. 

You probably pay more attention to a brand whenever you see a rave review from someone you know and admire even if you’ve never met them. 

It’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. It has especially become one of the most effective ways for brands to promote their products on Instagram. 

What is Influencer Marketing?
Why Instagram Influencer Marketing?

Top 5 Instagram Influencer Marketing Campaigns in 2020
UberEats, Chipotle and Hinge X Rebel Wilson
McDonald’s X Travis Scott
HelloFresh X Micro-influencers and Mindy Kaling
Biossance X JVN
ASOS X Micro-influencers (#asseenonme)

What to Look for In An Influencer?
Amplify Your Reach with Instagram Influencer Marketing

What Is Influencer Marketing?

Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers.

We can define influencers as trusted content creators with the power to affect how their audience makes purchasing decisions. They also have a significant well-engaged following in their niche.

Influencers can endorse or make product mentions and share their opinions with their audience. So all a brand needs to do is find influencers on Instagram and other social media platforms who are a good fit and partner with them.

To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns from 2020.

Each approach sheds light on proven techniques that you too can use and capitalize on the value of Instagram influencers. All these brands incorporated unique Instagram influencer campaigns in its social media strategy in 2020 and it paid off. 

But first, let’s discuss why you should implement Instagram influencer marketing.

Why Instagram Influencer Marketing Campaigns?

Instagram influencer marketing campaigns are exploding by the day and for a good reason. 

Influencer marketing ROI is stronger than ever. So it comes as no surprise that marketers believe that this industry is bound to double its worth to $15 billion by 2022

Already, this marketing tactic is yielding a $6.50 return on investment for every dollar spent.

According to social media influencer statistics, only 1% of millennials trust advertisements. But, 33% of them trust blog reviews when it comes to making purchases.

When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube.

And what do influencers think about their impact?

71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. All these stats are a clear indication of why influencer marketing is red-hot right now. 

Now that you know the whats and whys of Instagram influencer marketing, let’s see them in action.

The 5 Most Successful Instagram Influencer Campaign Examples from 2020

1. Uber Eats X Chipotle X Hinge X Rebel Wilson

What do Uber Eats, Chipotle, and Hinge have in common? 

Perhaps a desire to be loved by a certain demographic who is also looking for love – at least for cuffing season.

The three brands found the best way to reach young adults who use dating apps and food delivery services through a celebrity Instagram influencer campaign.. 

Using the “Chipotle Cuffing Season Menu” the brands ran a collective campaign that gave their customers a chance to win dating advice from the hilarious celebrity and “How to Be Single” star Rebel Wilson. 

The limited-time Chipotle Cuffing Season menu was available exclusively on Uber Eats and featured meals inspired by Hinge dating habits and Chipotle’s most popular dishes. 

To take advantage of their influencer relationship, the brands offered 10 lucky people who ordered from the exclusive menu a chance to win dating advice from Wilson.

2020 Instagram influencer campaigns: UberEats X Chipotle X Hinge X Rebel Wilson

In addition, Hinge added a new profile prompt in the app for daters to be able to connect over their specific Chipotle orders. Users also got $20 off their next 3 orders of Chipotle delivered using Uber Eats!

The campaign gave the brands’ target audience the incentive to order from the limited-time menu, increase Uber Eats orders, and at the same time, it raised awareness for Hinge’s brand.

Why it works?

Rebel Wilson is the ideal celebrity influencer to reach a young adult audience because she is authentic, and she is relatable. While we expect Internet influencers boast unattainable flawlessness, Wilson can point out her flaws with humour and celebrate them. 

In a similar way, the irony of having the “How to Be Single” actress give dating advice, allowed the brands to advertise Cuff Day in a fun, unexpected way. 

Each of the two ads on Wilson’s Instagram account was viewed over a million times. Much more than the average engagement that all these companies get on the platform.  

2. McDonald’s X Travis Scott (#cactusjack)

Popular fast-food brand, McDonald’s teamed up with Astroworld star Travis Scott to promote Scott’s favorite McDonald’s meal for a limited time.

The month-long deal featured a quarter-pounder with cheese, bacon, and lettuce. It also came with a medium order of fries and BBQ sauce dip.

As part of the campaign, Scott ran a new line of merchandise under his label, Cactus Jack, a line was inspired by McDonald’s. The merchandise included denim shorts, t-shirts, a nugget body pillow, hoodies, a burger tie, Egg McMuffin-branded boxers, and a Cactus Jack basketball jersey.

The two brands also supported charitable organizations throughout the partnership. 

Instagram influencer marketing campaigns in 2020: McDonald's X Travis Scott #cactusjack

Why it works?

With a following of over 73 million on Instagram, Scott’s posts had the potential to receive an average of 10 million views amplifying McDonald’s brand significantly. 

Not to mention, the amount of hype it would generate in social media. In the second half of September, the term Cactus Jack acquired 124.4K posts and over 426 million impressions.

Cactus Jack Impressions

3. HelloFresh X Micro-influencers and Mindy Kaling (#hellofreshpartner)

HelloFresh has a very photogenic product. The bright-green box, delightful pre-packaged ingredients, and tasty finished meals are a great fit for Instagram influencer marketing.  

Also, HelloFresh has fully embraced the value of influencer marketing and has mastered the art of finding micro-influencers on Instagram spanning across different fields.

The brand partners with thousands of such micro-influencers to promote its products within their target audience. So you are likely to see the #hellofreshpartner hashtag as you scroll your Instagram timeline. 

HelloFresh micro-influencer marketing campaign 2020

Occasionally, HelloFresh uses celebrity influencers. Recently, the brand partnered with actress and writer Mindy Kaling. The busy celebrity mom of two will share cooking tips and how to have fun while at it. 

For the partnership, Mindy will star in a four-episode video series titled “Meals with Mindy.” The series will begin airing across social media and digital ads in January 2021.

Each webisode will feature Mindy teaching viewers, in her humor-filled fashion, about the art of cooking. For the purpose of illustrating how HelloFresh helps her create easy, but delicious meals.

Instagram Influencer Marketing Campaigns: HelloFresh X various micro-influencers and Mindy Kaling

 Why it works?

The brand works with a variety of lifestyle, motherhood, and cooking influencers to share their experiences with HelloFresh on Instagram. All of which fall within their target market.

The influencers also ask their followers to sign up for the service using a unique promo code that offers them a discount on their first month. 

This kind of influencer marketing tactic drives sign-ups and makes it very easy for HelloFresh to track each influencer’s ROI.

HelloFresh, using a host of  Social Media analytics tools, can see which influencers generated the most sign-ups and can then use them for future campaigns.

4. Biossance X Jonathan Van Ness

The sustainable skincare brand Biossance has a secret weapon. And it is none other than Queer Eye and Gay of Thrones grooming guru Jonathan Van Ness.

The brand chose to work with the popular TV personality to promote the brand in an authentic way. JVN’s personable nature, approachable style to beauty expertise make him an ideal influencer.

He also shares a passion for sustainable beauty and is a champion for inclusivity. These happen to be the same values that the brand stands for. 

Instagram Influencer Campaigns in 2020: Biossance X JVN

The Fab 5 member is no stranger to brand partnerships. Of course, every brand would like to be promoted in a way that is authentic, fun, fabulous and unique – and JVN succeeds in doing all these and more.

It also helps that JVN has over 5.3m followers, an engagement rate of 373% and an average of 200.7K engagements per post. In other words, he is a unicorn among influencers.

Why it works?

While JVN is the influencer version of a dream boat, it doesn’t necessarily mean that he could work with any brand. One of the reasons why he is so influential is because of his fierce commitment to his personal brand.

For Biossance, it is a match made in heaven. As we mentioned, the brand’s values align perfectly with JVN’s values.

JVN is also an expert authority on beauty products. He can give you compelling reasons to buy Biossance products in his own words and based on his own expertise. 

This is the ideal in Instagram influencer marketing: to find an influencer that is knowledgeable and passionate about your brand, and can express so in their own words.

You don’t need an influencer matchmaker to find the right influencer for your brand, especially if you use a social listening tool like Keyhole. Keyhole will surface the most influential voices that mention your brand or the conversations you are tracking, and let you take a peek at their followers, engagement and sentiment.

5. ASOS X Micro-influencers (#asseenonme)

ASOS typically attracts all shoppers of all ages, sizes and backgrounds thanks to its approach to inclusivity. 

The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. In this program, ASOS partners with 29 influencers who have distinctive looks and communities.

Instagram Influencer marketing campaigns 2020: Asos

Each of these influencers has ASOS-branded Instagram and Pinterest accounts. ASOS also has a dedicated landing page that features their style guides. In doing so, ASOS makes its brand welcoming for all shoppers. 

The influencers offer so many different styles to choose from. Which in turn, makes it easy for every ASOS shopper to find their perfect look. 

instagram influencer campaigns in 2020: asos

Why it works?

This tactic is effective because shoppers trust the content. That is because it comes from real, stylish people – and not directly from the brand.

Having such a diverse audience is any brand’s dream. However, it can be difficult for brands to maintain a strong identity, while representing a wide range of individuals.

ASOS uses their Instagram influencer marketing to do this flawlessly. First, it identified the essence of the brand that appeals to its wide audience: fashion and style. Then, it found key influencers that can inspire this love for fashion and style to their own communities.

Finding The Right Influencers for Your Instagram Influencer Campaign

You don’t want to work with just any influencer, you want to work with the one that will bring you the highest ROI. 

Also, there’s more to an influencer’s success than their follower count.

To find the right one, these are qualities (and the metrics) you need to focus on when finding the right influencer for your brand.

1. Brand fit

Before you pick an influencer as yourself this question: What type of influencer is best for my campaign? Who is the JVN to your Biossance?

The answer that you come up with will help you pick the influencer that is a brand fit. 

When deciding your brand fit, you want to focus on influencers who have a genuine interest in your niche and line of products. This way, your influencer partnership will be more authentic and genuine from a consumer’s perspective.

Basically, the better the fit, the more likely your influencer is to inspire trust. In return, you will have more ROI potential from your campaign.

2. Engagement rate

As we mentioned before, influence is more than just the follower count. A high number of followers does not necessarily result in high ROI. You want an influencer with highly engaged followers. 

The more engaged an audience is the more likely they are to be influenced. Take advantage of social monitoring tools and pay close attention to engagement rates, reach and engagement per post. 

3. Clear communication

Once you start pitching a potential influencer, take into account how they handle communication. Do they take eons to respond to you? Do they give you the information you ask for? Are they prioritizing your brand? 

Clear communication is vital to success in Instagram influencer marketing campaigns. Especially, when it comes to your goal expectations and results. Using an influencer tracking and analytics tool will track goal-based metrics and will give you transparency into your influencer’s performance metrics and will let you .

4. Genuine love for your brand

At the end of the day, you want to work with an individual who authentically loves your brand. See if the influencer has been promoting your brand or products like yours without a sponsorship. 

You want to partner with someone who will genuinely promote your product and not just see your campaign as another form of income. Pay attention to the influencer’s messaging and see if it could match your own.

Amplify Your Reach with Instagram Influencer Marketing Campaigns

Influencer marketing is not a new concept and neither is it going away anytime soon. 

As you can see from these campaigns, done correctly, the potential of this digital marketing tactic is huge. 

People are continuously paying attention to influencers who are just like them and not just celebrities, family, or friends. 

By finding the right influencer for your brand, you get the power to bring your brand to new heights. Now you have the tools and examples of how to do this the right way.

So go on and run your own Instagram influencer marketing campaign in 2021. We can’t wait to feature your brand as one of our success stories!


Keyholeis a Social Media Listening & Online Monitoring Solution that helps marketers unlock data-driven business insights. Its visual dashboard is simple and shareable with your clients. Start your free trial today and get the metrics you need.

Social Commerce: 5 Secrets to Boost Sales with Social Media

Social Commerce: 5 Secrets to Boost Sales

You’ve probably heard about social commerce, and perhaps wondered if it’s a fad or if it’s something to start implementing. Well, we’re here to break it down for you and set you up for success, so read on.

Did you know? A long and confusing checkout process is one of the top 5 reasons why people abandon their carts. And who could blame them? 

When you’ve decided to buy something, you probably want to finish the purchase process as quickly and as easily as possible. Social commerce makes that happen by allowing shoppers to finish buying things directly through social media.

In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. You’ll also learn a few tips that can help you get started with social commerce for your business. 

And of course, we’ll provide some real-life examples for inspiration.

Jump Links

What is social commerce?
Facebook shopping
Instagram shopping
Pinterest shopping

Why you need social commerce?

5 social commerce tips to get you started
Start with low-cost offers
Use hashtags to drive product discovery
Take advantage of UGC
Get your timing right
Build trust with reviews

Sell more on social

What is social commerce?

Simply put, social commerce involves selling things directly on social media. Unlike social media marketing, you’re not redirecting people to your website or product pages. Instead, you’re giving them the option to checkout right on the social media platform they’re using.

With social commerce, shoppers go through the entire purchase funnel on a single social media platform. 

For instance, they may discover a tagged product through your ad, feed post, or Stories. Then, they can learn more about it on the same platform by clicking on the product tag. If they decide to buy it, they can simply tap on the “checkout” or “buy now” button to finish the purchase.

This streamlines the buying process, as it just takes a few clicks to complete a purchase. You can currently get this type of social shopping capability on Facebook, Instagram, and Pinterest. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017.

Let’s discuss how each of these work?

Facebook Shopping

With 1.62 billion people using Facebook daily, the platform opens up an excellent opportunity to reach a massive audience base. 

Social Commerce - Facebook

The platform now has a feature to set up a full-blown Facebook Shop to showcase your featured products. This way, people can browse through the products in your Shop and buy them on the same platform.

Instagram shopping

70% of shopping enthusiasts go to Instagram to discover new products, making the platform a great option to drive social commerce. 

Social Commerce - Instagram

Instagram gives you the option to create shoppable posts, where you tag products in your photos and videos. People can click on these product tags to learn more about the product and/or buy it right on Instagram.

You can even create Shoppable Stories, but you can only tag one product per Stories post. When people swipe up it will take them to the product page.

Social Commerce: Instagram Stories

Like with Facebook, you even have the option to set up a full-blown Instagram Shop to further promote Instagram selling. People can browse through this Shop to discover products to buy and complete their purchase without ever leaving Instagram.

Pinterest shopping

83% of Pinners have bought something based on Pins that they saw. Pinterest is the go-to destination for creative inspiration, so it’s no surprise that it also inspires buying decisions.

Taking advantage of this, Pinterest allows brands to create rich pins where people can learn more about a product. You can even create shoppable pins so people can buy the product without leaving Pinterest.

Social Commerce: Pinterest

Earlier this year, Pinterest introduced a “Shop” tab that users can access from their boards. This tab showcases products featured in the user’s boards so they can easily find something to buy.

Why you need social commerce

Now you may want to know why social commerce is so important and why you need it for your business.

If you’re wondering, isn’t it enough to market your social media and send people to your website? Here’s a quick look at some of the top reasons why social commerce is so important:

Reduce friction and drive conversions

People are already using social media to discover and research things to buy. 43% of global social media users research products online using social networks. And for 13%, a “buy” button would make them more likely to buy something.

https://www.smartinsights.com/wp-content/uploads/2020/04/How-social-media-informs-purchase-decisions.png
Smart Insights: Global social media research summary August 2020

Also, according to a Facebook-backed study, Instagram fuels product discovery for 83% of users and helps purchase decisions for 80%. After seeing a product or service on Instagram, 65% visited the brand’s website or app. And 46% made a purchase online or offline. 

What does that mean? People are making their buying decision on your social platform. So, giving them the option to buy directly on the platform will turn them into customers.

The goal of social commerce applications is to reduce friction and minimize the steps to complete a purchase. People can easily go from discovering your products/services on social media to buying it. 

So there’s a lower risk of abandoned carts and losing a sale since the process is shorter. And you have a good chance of driving more conversions with the help of social commerce. 

Enhance the customer experience

Customers using social commerce benefit from a quick and easy checkout process. With fewer steps needed to visit a brand store and complete a purchase, social shopping enhances the customer experience. 

In fact, people value efficiency and convenience the most in their customer experience. And that’s exactly what social commerce offers.

https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
PWC: Future of Consumer Experience

Improve social ROI

When you have a Facebook Shop or an Instagram Shop, people can browse through them and find products they like. This means that they’ll likely spend more time engaging with your brand on social media.

The same goes for product tags and rich pins, as people will spend time looking at the product info. And with an easier checkout option that will boost your conversion rates, you’re bound to see your social ROI soar.

In other words, you’ll be getting much more out of your investment in social commerce. Make the most of robust social media analytics tools to track your ROI and see the impact in real time.

5 social commerce tips to get you started

Now that you know how your business can benefit from social commerce, it’s time to bring it to fruition. To help you get a great start, take a look at these tips and best practices. 

We’ve also provided you with a few social commerce examples of brands that got it right. So take in the inspiration.

1: Start with low-cost offers

When people browse social media, they’re not really looking for things to buy. They’re there to engage with other users and pass the time.

After all, that’s the purpose of social media. So, maybe it’s not the best time or place to bombard them with offers for major purchases and high-cost products. 

For instance, you may not necessarily buy a car directly on Instagram. But you might be interested in buying accessories like dashboard cameras, car organizers, etc. 

ThreadBeast, the clothing subscription service, does exactly this with its Facebook Shop. The company highlights plans that cost less than $150 and occasionally promotes a plan over $200.

Social Commerce to Boost Sales: ThreadBeast

Similarly, ensure social commerce success by luring your customers in with your best, low-cost offers first. You can include the occasional high-priced item.

However, the main focus should be on promoting things that people would want to buy immediately without much second thought. 

2: Use hashtags to drive product discovery

You can’t sell stuff that people can’t see. So product discovery should be an essential aspect of your social marketing strategy.

Hashtags are crucial for driving product discovery, especially on Instagram. When you tag your posts with relevant hashtags, it allows the posts to show up in searches for said hashtags.

That means when people click on a certain hashtag, they could come across your shoppable post and end up converting. This works for Facebook too but it’s even more effective on Instagram.

On Instagram, your post could show up in the Explore page of relevant users when you use the right hashtags. So. improving your Instagram SEO with relevant hashtags will drive product discovery, which will likely end up in conversions.

Check out how Pottery Barn uses hashtags like #interiordesign, #homestyling, and #interiorinspo in their shoppable post. They also mix it up with branded hashtags like #potterybarn and #mypotterybarn.

Social Commerce - Pottery Barn Instagram

If you’re using branded hashtags like Pottery Barn does, don’t forget to monitor and measure your hashtag performance. This will help you measure your brand reach and engagement, which are essential metrics of your social ROI.

Pro tip: To find popular hashtags, use the Keyhole Market Research platform to look for trending topics and conversations. This will give you an idea of what your target audience is interested in right now. 

Then come up with relevant hashtags that people are most likely to use and search based on those trends. You can also use this trend discovery and prediction feature to brainstorm content (and even product) ideas that you know people love.

3: Take advantage of UGC

People trust people more than they trust brands. In fact, 92% of consumers trust other people’s recommendations.

So it’s no wonder that 87% of brands are already taking advantage of user-generated content. 72% even believe that UGC helps them engage their customers better. 

This makes sense since seeing the product on real people or in real homes can set realistic expectations. It puts the item in context and helps people picture how it’ll look in real life. So if you’re going to enjoy the full impact of social commerce, you’ll need to leverage UGC too. 

H&M does a great job of implementing UGC in its shoppable posts. Most of the brand’s Instagram shoppable posts come from style influencers and real customers.

Social Commerce - H&M User Generated Content

4: Get your timing right

Timing is everything, especially on social media. Facebook sees 14.58 million photos uploaded every hour. While Instagram sees 995 photos uploaded every second. So your posts can easily get lost in a sea of posts from other users.

If you want people to notice your posts, you need to reach them at just the right time. For this, you’ll need to test out different post timings to see when you get the most engagement. Then create a content calendar and posting schedule based on these findings. 

Don’t forget to use social media scheduling tools to help you get your posts out at the right time.

5: Build trust using reviews

Remember when we mentioned that people trust people? 

Well, online reviews have influenced the purchase decisions of 93% of consumers. So they could significantly boost your conversions and therefore, your returns on social commerce. 

Encourage your customers to leave reviews and then share those reviews through social media. You could share product reviews through your Stories for one. 

Better yet, find a way to incorporate reviews into your shoppable posts. For instance, you could include an image overlay of the review on top of the product photo.

Social Commerce - Glossier Reviews

Glossier shared reviews of its most popular products through Instagram Stories. This coincided with the brand’s Cyber Week sale as it was intended to inspire purchases during the sale week.

Sell more on social

Social commerce opens up an incredible opportunity to boost your social ROI. As it shortens and simplifies the conversion process, it reduces the risk of losing a sale. In the end, it helps you drive higher conversions in the long run.

Who doesn’t want that?

While you amplify your social selling efforts, don’t forget to research trending topics and conversations using Keyhole. This will help you figure out just how to create posts that resonate with your target audience.

Sign up for a Keyhole demo and jumpstart your social commerce campaign.

Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]

Top 5 Fashion Social Media Campaigns in 2020 - Keyhole

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns.

Do you want your social media campaigns make a splash in style?

Take inspiration from the fashion industry, who consistently steps up and show us how it’s done. This is why we’ve rounded up some of the best fashion social media campaigns in 2020 – to give you a starting point for your own.

Depending on the platform and the objective for your ad, each of these can work well for a variety of different fashion brands and across different industries.

Ready to dig in?

Jump Links

1. DKNY
2. Prada
3. Louis Vuitton
4. Michael Kors
5. Savage X Fenty

Key Elements to a Successful Fashion Social Media Campaign

1. DKNY State of Mind Campaign: A Fashion Social Media Campaign with All The Works

In September 2020, fashion brand DKNY launched their State of Mind campaign alongside three limited edition hoodies. They announced the fall/winter fashion campaign with a video post on Instagram, teasing #DKNYSTATEOFMIND, coming tomorrow.

Best Fashion Social Media Campaigns: DKNY State of Mind

The campaign echoed promotions off-line, where messages with the same lettering were hidden around New York and London. These were also projected into landmarks, such as the Brooklyn bridge.

The following Instagram posts contained similar black and white lettering overtop different photos and videos. This familiarized the audience to the style before publishing photos of the hoodies themselves.

DKNY State of Mind Fashion Social Media

The fashion campaign was done in collaboration with influential individuals across various industries with three things in common: Creative, Passionate and New York-based or native. All the things that the new hoodies aimed to represent.

These influencers appeared in the DKNY Instagram account wearing a custom-made #DKNYSTATEOFMIND hoodie with their own inspirational phrases printed on them. Here are some examples.

“Everything is cosmic dust. Knowing this helps when things don’t go your way.” – Marina Ingvarsson, NY-based stylist and model.

“I am constantly working on my dreams and desires because they are important and worth pursuing fearlessly”. – Edward Granger, NY-based Artist

Why it was effective?

Overall, the goals of the campaign were to inspire through the power of speech, to increase brand awareness and to sell their limited edition hoodies.

The collaboration with micro-influencers from a variety of backgrounds allowed the brand to reach to relevant audiences. We tip our hat to their influencer strategy implementation. Finding and collaborating with influencers that could perfectly represent the essence of the brand was done flawlessly.

Also, in the same style as the fashion campaign posts, user-generated content began to take-off. Many buyers, posted pictures of themselves wearing the hoodie and embodying the brand image.

The results: From the first post on September 14th, the hashtag #DSNYStateOfMind gathered 100.7 Million impressions with only 400 posts.

2. Prada at Milan Fashion Week: Fashion Reaches New Audiences through Social Media

You may or may not have heard of Charli D’Amelio. She is one of the most followed person on TikTok, with 101.8 million followers. In February 2020, Prada did a collaboration with the TikTok star for Milan Fashion Week.

They invited Charli to the Milan fashion week on the,m and provided her with plenty of wardrobe options – all Prada, of course. In exchange Charli was expected to share videos of the event with her millions of followers.

Charli created 6-7 different videos of herself at the event or dancing in her Prada outfit to different popular TikTok sound bytes, tagging Prada in each one.

Fashion Social Media Campaigns 2020 - Prada

This exposed Prada to a larger and younger audience, helping to grow their brand awareness and potentially start generating sales through Charli’s Gen Z following.

Why was it effective?

TikTok marketing is a great way to promote your brand and work with popular influencers. And Prada did it just right.

Prada allowed Charli to promote their brand in her own authentic way: through her dance videos.

Charli’s platform is famous because of her dance videos, which show not only her talent but her unique personality and have made the teenager a social media powerhouse.

Each video was viewed between 26.5 to 74 Million times, creating great impressions for the brand among TikTok’s predominantly young users – specifically teenage girls.

3. Louis Vuitton’s Journey Home for The Holidays Campaign: Celebrity Influencer X Fashion Social Media

For the 2020 holiday season, Louis Vuitton has launched a #LVGifts campaign to help present their brand as a luxury gift giving option. 

Alicia Vikander is the face of their campaign, and you can see several photos of her with Louis Vuitton products on their Instagram. But that’s not it.

Also, as part of the holiday campaign, they’ve created a visually-stunning video, and embedded it on a dedicated gift-giving landing page on their website.

Best Fashion Social Media Campaigns 2020 - Louis Vuitton

The theme of the campaign and the video, revolves around the small moments of joy around preparing and participating in the holidays. The theme is both relatable and heart-felt.

Of course Louis Vuitton managed to make make it a branded experience through an upbeat, stunning videography and a luxury feel.

Boosting images of travelling (with LV-branded luggage – of course), opening the door to loved ones, sending holiday letters, etc. The LV Instagram account featured clips from the video, which garnered between 201K and 700K views each.

On their website, LV has shared a selection of photos and videos of the gifts in order to entice holiday shoppers to buy something for a loved one.

Why it was effective?

Louis Vuitton has a history of creating long-term partnerships with celebrities or “muses” – as the fashion house calls them. Previous muses include, Jennifer Connelly, Selena Gomez, Emma Stone and Michelle Williams.

These muses are more than just beautiful, famous women. All of them have outstanding careers, and represent women who are at the top of their game. Louis Vuitton started collaborating with Vikander shortly before her 2016 Oscar nomination and her career has only grown since.

The result: #LVgifts created 4.4 Million impressions in less than a month, and inspired 2.7K posts from user-generated content.

4. Michael Kors’s #WatchHungerStop Campaign: Fashion with A Cause

In October 2020, fashion brand Michael Kors partnered with World Food Programme – a branch of the United Nations which aims to improve food security and nutrition – for a philanthropic campaign.

Michael Kors partners has launched a campaign for Watch Hunger Stop every year. This year, however, the brand emphasized the importance of the initiative to provide school meals to children as food insecurity has escalated due to the pandemic.

Best  Fashion Social Media Campaigns: Michael Kors

Each post throughout the series garnered thousands of likes, increasing awareness about WFP and its mission. Also, Michael Kors donated 100% of the proceeds of these LOVE t-shirts to the World Food Programme.

To announce this campaign, Michael Kors created colorful graphics for their Instagram account showcasing their new LOVE t-shirts, created specially for this cause.

There is one big game-changer to how MK approached the campaign this time. This year, Micheal Kors featured its own employees – who shared their reasons to volunteer and support this campaign for years on a dedicated landing page.

Why was it effective?

Cause marketing has shown to be increasingly effective, particularly when it comes to brand trust and loyalty. So, partnering with a charity whose values align with your own brand’s is a great way to both give back and build trust.

Using its employee’s authentic voices, Michael Kors demonstrated how the company as a whole deeply cares about this cause. This candidness evoked ‘warm feelings’ in its audience – which according to studies is the secret sauce to the effectiveness of cause marketing.

The results: 3.7K posts (largely user-generated) gathering 894.5K impressions.

5. Savage X Fenty Show Vol. 2: The baddest, sexiest, most savage experience

The Savage X Fenty Show Vol. 2 streamed on Amazon Prime on October 2nd. In order to create hype around the show, the brand teased its audience with both social media posts and with a trailer for the show.

Best Fashion Social Media Campaigns - Savage X Fenty

The posts leading up to the show described the unique features of the show with a “warning” visual image preceding the cast member that embodied the features. For example, the bold content warning preceded an image of drag queen superstar Gigi Goode.

The trailer showed viewers the impeccable production of the show and boosted the celebrity-packed music performances (Bad Bunny, Rosalia, Lizzo, etc.) and cameos (Bella Hadid, Demi Moore, Willow Smith, etc).

The month preceding the show had acquired over 14,000 posts, showing the hype and anticipation for the show.

On October 2nd, when the show started streaming on Amazon, both the brand, influencers and the audience took to social media to discuss the show. Creating millions of impressions in a single day.

The brand promoted the individual products on social media posts by using clips and images from the show. Also, consumers could buy items from the show on a dedicated landing page.

Why it was effective?

On one hand, the Savage X Fenty campaign is the pinnacle of entertainment – flashy, star-studded and impeccably choreographed. On the other hand, it succeeded in changing constructs of beauty in a way that relates to a wider audience.

Previously, the lingerie industry policed and created an exclusive construct of beauty, femininity and sexuality: rail-thin, toned and lighter-skinned models prancing down the runway wearing high heels. Eventually, this became boring as this model failed to adapt to more inclusive perceptions of body-image and sexuality.

On the other hand, Savage X Fenty not only embraces all bodies as beautiful and sexy, but also celebrates how every body’s unique sexual expressions.

The brand has received praise for its commitment to diversity. The cast represents influential people from all genders, body-types, colours, abilities, etc. without tokenism.

As consumers, the SavageXFenty campaign and show enabled us to see ourselves – our bodies – portrayed in a sexy, flattering light. We can see how a lingerie product looks on a model with the same body type as us, go on the website and buy it directly.

The results: The hype created by the show far exceeded expectations. The hashtag #SavageXFentyShow was trending on social media during and after the show.

Key Elements to a Successful Fashion Social Media Campaign

If you want to create your own fashion social media campaign – or a stylish campaign, – there are a few key elements that you need to pay attention to in order to ensure your campaign is successful.

We’ve listed out each of these items below so you can learn more about each one and check them off your list before your next big launch or campaign.

1. Photography

The first thing you really need to focus on is photography. Original images are absolutely essential to a fashion brand and any brand that is trying to show its creativity or uniqueness.

Your photos should mix product-focused content as well as selling the lifestyle that people who shop your brand could be living. In visual social media platforms inspiring your audience is essential.

While smaller fashion brands might have a limited budget, investing in great photography should be a priority.

2. Video

Incorporating video content into your fashion branding is also a great idea. Use video to tell stories to your audience, sell followers on your brand mission, further strengthen the lifestyle your brand is selling and more.

They say that if photos are worth a thousand words, video must then be worth 1.8 million words. And with so many ways to create quick, easy and cheap video content, you definitely want to get your words out there.

3. Graphics

Designed graphics are another great way to promote new campaigns, whether you have a designer create illustrations or simply pull your photos into a more unique design.

Other types of graphics can also be useful in your social media campaigns. For instance, consider how you can use infographics to showcase all of the parts of a product or all of the products on a model all in a single, creative graphic.

4. Color

Color psychology is important to understand, especially for fashion brands who rely on being heavily visual. You want to use colors that convey the right messages and speak to your audience.

For example, red conveys power, orange conveys motivation and yellow conveys cheerfulness. Be purposeful in the colors you choose for your campaigns and ensure they represent the messaging you’re going for.

5. Fonts

While most of your marketing will likely focus exclusively on your brand fonts, sometimes it’s a fun challenge to switch up your fonts for specific campaigns.

Similar to colors, fonts also have meanings and can create different connotations. Serif fonts are stable and professional. Sans serif fonts are more modern. Script fonts can be either playful or elegant.

Pay close attention to the fonts you utilize in your campaign’s messaging, web pages and graphics to ensure they’re giving off the right vibe.

6. Influencers

Working with influencers is a great way to get the word out about your fashion brand, products and campaigns. You’re able to reach even wider audiences with native, organic content. That’s why influencer marketing is here to stay.

Collaborating with an influencer is a great way to showcase what your products look like in someone’s real life, and leverage the connection influencers have with their followers. People love buying things that those they know and follow online recommend.

Be sure to do your research when considering an influencer campaign to find the people best suited for your brand and whose audiences most closely align with your own.

7. Copy

While the fashion industry focuses mostly on the visual aspect of their products, copy is still an inherently important part of any campaign.

The visuals bring your audience in, the copy sells. Make sure you align your messaging with your campaigns goals and objectives. Be enticing. Make your product sexy.

Writing quality copy will help your campaign generate more awareness, clicks and conversions, so be purposeful in your writing.

8. Your Objective

Every fashion social media campaign you create should have one singular objective. You don’t want to fit too many main messages into one campaign.

Determine what your campaign’s selling point is and hone in on that. Make sure all of your photos, videos, graphics, colors, fonts, messaging and more sell this one goal or objective.

Your objective could be brand awareness, generating traffic to your website, selling a product, promoting a nonprofit, etc. But whatever you choose, you need to highlight that single objective, and that objective alone.

9. Track Your Results

As you can see from the examples above, using hashtags to track the impact of your social media campaign is crucial. Otherwise, how do you know if your efforts were effective or not?

To make tracking and reporting easy, take advantage of the many hashtag analytics tools out there. For this post, we used Keyhole’s hashtag tracking and analytics.

If you want are looking for fashion-related hashtags in particular, we have just the thing.

Build Your Own Successful Fashion Social Media Campaign

Ready to create your own successful campaign? Gather your assets, write your copy and get ready to launch.

Take advantage of social media tracking and analytics tools to measure the performance of your campaign.

The Top 25 Social Media Analytics Tools [Updated for 2021]

Top 25 Social Media Analytics Tools

Updated – November 2020

Did you miss our previous article on the best Sentiment Analysis Tools? No worries, you can read it here: https://keyhole.co/blog/best-sentiment-analysis-tools/

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand.

In fact, customers are significantly more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience.

But social media is a data beast!

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand.

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Helping you put your brand in front of the right audience at a the right time.

In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand.

Now, it’s important to choose a tool that fits your unique needs. To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021.

Looking for a specific tool? Jump ahead:
1. Keyhole
2. AgoraPulse
3. Oktopost
4. Brandwatch
5. BrandMentions
6. Meltwater
7. Reputology
8. TapInfluence
9. Hootsuite
10. NetBase
11. quintly
12. Rival IQ
13. Social Studio
14. Sprout Social
15. Socialbakers
16. Brand24
17. Mention
18. Followerwonk
19. Iconosquare
20. Audiense
21. Tailwind
22. TweetReach
23. Falcon.io
24. Minter.io
25. Viralwoot

Read moreThe Top 25 Social Media Analytics Tools [Updated for 2021]

Instagram SEO: 7 Tips to Boost Your Visibility

Instagram SEO - 7 Tips to Boost Your Visibility

If you’re using Instagram to market your business, the best way to guarantee success is by boosting your following first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must.

In order to boost your following, you need to get found on the platform. This is the trickiest part because Instagram SEO is a bit different from the regular Google SEO you’re used to, so it takes a little getting used to.

This guide shows you some of the best ways to optimize for Instagram search and why you should care about Instagram optimization in the first place. Let’s jump right in.

Quick Links

Why Optimize for Instagram

What Makes Instagram SEO Different

7 Tips for Instagram Optimization
1. Optimize Your Profile for Search
2. Write Keyword-Optimized Captions
3. Consider Hashtags as Keywords
4. Make the Most Out of Alt Text
5. Encourage Tagging
6. Steer Clear of Black Hat SEO
7. Track and Optimize

Take Over The Gram with Instagram SEO

Why Optimize for Instagram?

But why do you need Instagram optimization in the first place? Why is Instagram so important that you should dedicate your time to getting found on the platform? Here are some stats to answer your questions:

  • Instagram has about 1 billion active users – 1 billion users you could potentially reach with the right Instagram SEO tactics.
  • 83% of people are using Instagram to discover new products or services. This means your brand content on Instagram could effectively help you attract prospective customers.
Instagram Facts
  • According to Facebook IQ, after seeing a product or service on Instagram, 79% of people searched for more information while 65% visited the brand’s website or app. 46% even made a purchase (either online or offline) and 31% followed the brand’s account.

What Makes Instagram SEO Different?

The above data shows you just how important it is to get found on Instagram as it could be the very thing that feeds your customer acquisition.

However, one thing to note is that getting found on Instagram doesn’t work like on popular search engines such as Google. For one, hashtags make more of a difference than keywords do, although keywords still play a small role.

At the same time, adding hashtags to your bio won’t help your account show up in searches for said hashtags. Also, incorporating keywords into your profile name and Instagram handle improves your discoverability more than adding them to your content. So, all of this can get a little confusing if you’re new to Instagram SEO.

That’s exactly why we created this post – to help you figure out the best Instagram optimization tactics so you can get found on the platform.

7 Tips for Instagram Optimization

Here are some of the best Instagram SEO ideas to improve your discoverability and reach on the platform:

1. Optimize Your Profile for Search

The Instagram search function works a bit like Google in that it delivers the most relevant profiles based on your search term. According to Instagram, the search results depend on several factors including the accounts you follow and are connected to.

Also, the posts you like on Instagram have a major influence to determine relevance. In addition to this, keywords also play a critical role.

So it helps if you can optimize your Instagram profile with keywords to show up in relevant searches. Here’s how:

  • Name and Username – Incorporating a primary keyword in your name and username is a good way to improve your chances of showing in relevant searches. For instance, see on the image below how a search for the keyword “interiors” brings up profiles that have the keyword in their name, username, or both
Using Your Handle for Instagram Optimization

For usernames, this may not always be possible as you typically have to stick with your official brand name. But you might be able to find a way to play around with the profile name in your bio as is the case with @luxemagazine and @oka above.

  • Bio – Your bio is also a great place to add in keywords that you want to rank for. You can use this space to describe your business with relevant secondary keywords. For example, let’s say you want to target the keyword “salon,” then you could also include secondary keywords like “styling,” “makeup,” or “makeovers” in your bio.
Optimize your Instagram Home Page

2. Write Keyword-Optimized Captions

On the Instagram Explore page, you can only search for content using hashtags and location tags. Besides this, Instagram also provides content recommendations personalized for each user based on their interests and interactions.

For instance, if you regularly “like” food-related posts, your Explore page will likely display content that aligns with the type of content you’ve shown interest in. That’s where your post captions come in.

The Instagram Explore page algorithm uses an account embedding framework which helps to identify accounts that are topically similar to each other. This framework learns what a word represents based on the context. Also, it identifies how certain accounts are relevant to one another based on the keywords used in bios, names, and usernames as well as captions.

That’s exactly why writing descriptive captions with relevant keywords will improve your chances of showing up in the Explore page of relevant users. Instagram will use the keywords in your post captions to determine which topics of interest align with your account.

See the descriptive caption in the following post related to nature and wildlife photography, for example.

Post Description Keywords for Instagram Optimization

3. Consider Hashtags as Keywords

On Instagram, hashtags function like keywords do in regular search engines – they help users discover relevant content. When you search for a certain hashtag, it’ll show you all the posts tagged with said hashtag. Similarly, tagging your post with a certain hashtag means that the post will show up when someone searches for that particular hashtag.

So, it’s crucial to tag your posts with hashtags relevant to the content so that you can attract the right audience. But try not to overload the caption space with hashtags as it can be an eyesore. Although you have the freedom to use up to 30 hashtags, make sure you find the right hashtag density for your posts. You can run tests to find the perfect number for you.

For instance, the following post has about 20 hashtags relevant to the image.

Using hashtags as keywords for Instagram SEO

But keep in mind that Instagram will take other factors like engagement and account relevance into consideration when ranking your post in hashtag search results. So, the more engagement you get, the more likely your post is to show up in relevant hashtag searches.

Therefore, it is essential to consider post timing, image quality, etc., to better engage your audience and improve content visibility. Of course, you should always publish only the most high-quality content if you want to catch your audience’s eye. You can also find out the best time to post on Instagram for your brand and try to schedule your Instagram posts for the time of day when your followers are most likely to be active and engaged.

4. Make the Most Out of Alt Text

Instagram has a feature that allows you to write alternative text to vividly describe your photo in detail. The app then reads out the image description using a screen reader that lets you hear what the photo contains. This alt text feature was originally intended to help users with visual impairments to understand Instagram’s visual content.

In addition to enhancing the Instagram experience for visually-impaired users, you can also use this feature for Instagram SEO. The idea is to use keywords in your alt text to help the Instagram algorithm better understand what the image contains and how it can be relevant for certain users.

Although Instagram automatically generates alt text for your images, make sure you edit this section to make it more descriptive as the auto-generated list may not be detailed enough. To write your own alt text, select “Advanced settings” before you finish sharing an image.

Adding Alt Text on Instagram Posts

Under the Advanced settings, tap on the “Write alt text” option.

Adding Alt Text on Instagram

Then write your alt text to accurately describe the image while also implementing a few relevant keywords. Tap on “Save” and then share the post.

Alt Text on Instagram

5. Encourage Tagging

Another way to boost discoverability on Instagram is by getting tagged. When people tag your account in their posts or Instagram Stories, others will be able to click through to your profile. So, there’s a good chance you can attract an even bigger audience the more you get tagged.

For example, you could encourage people to tag you in their photos of your products for a chance to be featured in your posts. You could then repost some of their photos to show how much you appreciate them. Even if you want to maintain a consistent feed aesthetic, you could still share their posts to your IG stories.

Alternatively, you could also run promotions and giveaways that involve tagging your account. This is a great way to boost the number of tags because people are more likely to participate when there’s a chance to win something.

Check out how Benefit Cosmetics runs a giveaway, encouraging people to share the post to their Stories and tag the brand for extra entries.

Instagram Giveaway Contests - Instagram SEO

6. Steer Clear of Black Hat SEO

When you’ve been struggling to gain visibility for a while, it may be easy to get tempted by quick fixes in the form of black hat Instagram SEO tactics. But remember that these quick fixes are only temporary. They don’t offer authentic visibility on the platform, which may hurt your performance in the long run.

On top of this, Instagram continues to crack down on accounts that repeatedly employ suspicious tactics to gain visibility on the platform. This includes using bots to generate fake likes and fake following. Thus, it’s best to build genuine visibility even if it takes a bit of time and effort.

7. Track and Optimize

Just like how you analyze the impact of your regular SEO efforts, it’s also crucial that you measure how your Instagram optimization efforts are paying off. To stay on top of your game, conduct an audit on your Instagram account on a regular basis. Make sure you’re asking the right questions:

Were the changes worth it? Did they have any impact on visibility at all? What could you possibly do to make an even bigger impact? You can get the answer to all of these questions once you start tracking your Instagram performance.

If you have a business account or a creator profile on Instagram, you’ll get a comprehensive analytics tool to measure your account performance.

This built-in analytics is great for understanding individual post insights. Also, it gives you a detailed breakdown of reach and impressions as well as how you managed to attract each viewer – whether it’s from home, hashtags, profile, and so on.

Don’t forget to get a better idea of the differences between reach and impressions so that you can understand how these two metrics play a role in your overall performance.

In addition to the built-in Instagram analytics, make sure you invest in an even more comprehensive analytics tool

The Keyhole Social Media Account Analytics tool, for instance, provides you with competitive analytics and follower insights in addition to measuring performance. More importantly, it provides you with recommendations to grow your engagement – from the best time to post to the optimal post length.

Instagram SEO - Grow your engagement

Take Over The Gram with Instagram SEO

Your Instagram account could make all the difference between being a winning brand and being just another business. So, drive up visibility on the platform with effective Instagram SEO and boost your brand awareness among a relevant audience. Make the most of the Instagram optimization tips given above to get found on the platform.

Also, don’t forget to try Keyhole for free and use the automated suggestions to optimize your Instagram posts and grow your engagement.


Related Articles:


Keyhole gives helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, now you can also use Keyhole’s social publishing and scheduling, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates in over $7,000 saved every year.

Start your free trial today and work smarter, not harder.

The Best Social Media Scheduling Tools for Businesses

Updated on March 2021

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more.

But with so many options, how do you determine the best tools for your needs and your brand?

To help you find the perfect social media scheduling tool for your brand, we’ve put together a list of the 11 best tools we recommend using for scheduling out and automatically posting your social media content.

Jump Links:

Why Do You Need a Social Media Scheduling Tool?

The 11 Best Social Media Scheduling Tools
1.  Keyhole
2. Sprout Social
3. Buffer
4. Agorapulse
5. HeyOrca
6. MeetEdgar
7. Oktopost
8. Later
9. CoSchedule
10. Planable
11. Sked Social
12. Hootsuite

The 11 Best Social Media Scheduling Tools

Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 11 best social media schedulers for social teams and managers.

Each of these tools offers a different set of features at different price points so that you can pinpoint the right option for you.

1. Keyhole

We are proud to announce Keyhole’s newest feature, social media publishing, and scheduling for Instagram, Facebook and Twitter. This new feature complements Keyhole’s real-time social media analytics perfectly.

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy.

All in one platform.

This will save you and your team hours of manual work every week. Also, having a single multi-solution tool will help you reduce costs. So, you’re one step away from working smarter, faster, and more cost-efficiently.

In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. Also, allow your team to access and edit your posts from within the platform.

Keyhole’s profile analytics will tell you the best dates, times, and content to post to maximize your engagement. And now, you can schedule your posts from your desktop or through the mobile app at the most convenient time for you, and feel relieved that they will be published at the best time.

With plans starting at $49/month, Keyhole customers are able to publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts.

Start with a free trial to test run Keyhole’s software before diving in with a full account for your brand and your social media team.

Pricing: Keyhole’s plans start at $49/mo after a free trial. View more pricing options here.

Why Do You Need a Social Media Scheduling Tool?

Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media?

Let me answer that for you – no, you don’t! There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one.

That’s why you need a social media scheduling tool to help you create and schedule content in batches, so that you can also focus on monitoring, analytics, customer service and more.

Not only that, but social media schedulers are helpful tools for planning out your social media content and ensuring your content calendar is filled with content that helps your bottom line. Create patterns and themes and keep everything in check, all with your scheduling tool.

Improve efficiency in your day-to-day tasks by taking advantage of a social media scheduler and improving your social media management processes.

2. Sprout Social

11 Best Social Media Scheduling Tools - Keyhole - Sprout Social

Sprout Social is a well known social media management tool, and that includes their social media scheduler.

While their price point is on the higher end, their plethora of features does help even it out.

11 Best Social Media Scheduling Tools - Keyhole - Sprout Social Pricing

Sprout Social offers a social media scheduling calendar that also includes a tool that helps users to find optimal posting times for platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.

Users also gain access to social listening and monitoring tools, social media team collaboration, community management and more.

Sprout offers a free trial for new users so they can take the software for a test run and see if its processes and interface are the right choice for their brand.

Pricing: Sprout Social’s plans start at $99 per user per month.

3. Buffer

11 Best Social Media Scheduling Tools - Keyhole - Buffer

Buffer is another social media management tool that has been around for years, starting as a small publishing tool with daily curated content suggestions, but adding on more and more facets to their brand until they became a full-scale social media software.

Users are able to use Buffer for scheduling and analyzing content, planning out Instagram stories, creating a shoppable feed, adding tags to your posts and more.

Buffer offers two different options at different monthly plans – Buffer Publish and Buffer Analyze – or the ability to sign up for both for $85/month.

11 Best Social Media Scheduling Tools - Keyhole - Buffer Pricing

Based on your needs, you can take a look at their pricing options and even get a 14-day free trial to check out their pro options.

For smaller brands or public figures, Buffer also offers a completely free plan with 3 social accounts and 10 scheduled posts per account.

Pricing: Buffer’s plans start at $15 per month.

4. Agorapulse

11 Best Social Media Scheduling Tools - Keyhole - AgoraPulse

Another useful social media scheduler is Agorapulse, offering features that allow users to schedule content, pull social media reports, interact with followers and more.

Agorapulse is also really helpful for teams, allowing users to create content, send it through the pipeline and give team leads the chance to approve or reject content before it’s published on a brand page.

Starting at $79/mo after a free trial, Agorapulse also gives your brand the power to monitor various hashtags and conversations directly through your social management platform.

11 Best Social Media Scheduling Tools - Keyhole - AgoraPulse Pricing

Browse their plan options to see if you can find one that fits your budget and your social media scheduling needs.

Pricing: Agorapulse’s plans start at $79 per month.

5. HeyOrca

11 Best Social Media Scheduling Tools - Keyhole - HeyOrca

HeyOrca is a great tool for managing, planning and scheduling your social media content all in one place. You get access to an easy-to-use social media calendar that also shows you mockup previews of your social content before it goes live.

This tool is more heavily focused on your social media content calendar, showcasing where you’ve scheduled content, what types of content and for what days.

In fact, their pricing model also follows this same focus, requiring that users pay per social media calendar with unlimited accounts, users, and post previews.

11 Best Social Media Scheduling Tools - Keyhole - HeyOrca Pricing

This is a great way to get a feel for your posting patterns and ensure you’re sharing the best content at the most ideal times.

Pricing: HeyOrca’s plans start at $99 per month.

6. MeetEdgar

11 Best Social Media Scheduling Tools - Keyhole - MeetEdgar

MeetEdgar brands itself as a social media automation and scheduling tool that helps businesses spend less time doing mundane social media tasks by automating them.

This includes tasks like writing captions based on quotes in your articles, regularly reposting old scheduled posts, and automatically importing newly published content that needs to be shared on social media.

While users will help MeetEdgar get set up on all of these tasks, it can certainly help a one-man show do more for a brand by automating several content creation jobs.

Because MeetEdgar’s features are ideal for freelancers and solopreneurs, their pricing matches their target customer with plans starting at only $19/month.

11 Best Social Media Scheduling Tools - Keyhole - MeetEdgar Pricing

If you want to be very involved in your social media content, this may not be the best tool for you, but if you’re looking for something that can really make social media content creation easy and automatic, MeetEdgar can be a great option.

Pricing: MeetEdgar’s plans start at $19 per month for Edgar Lite and go up to $49 per month for the full service.

7. Oktopost

11 Best Social Media Scheduling Tools - Keyhole - OktoPost

Oktopost is a social media scheduling tool that focuses on the B2B industry, helping big businesses manage their online presence in a way that really engages their audience.

Not only does Oktopost integrate with tons of great B2B CRMs and other tools, it offers features like social media publishing, listening, analytics and even social governance for managing global teams.

Oktopost’s social media publishing calendar gives you a great overview of all of the social content you have scheduled over the month so you can easily rearrange, edit, remove, or manually publish your content.

Their website offers tons of information about their various features, but in order to learn more about their plans and pricing, you’ll have to book a demo.

However, with a tool aimed specifically at B2B customers, it can be worth it for those businesses to find a social media management platform that’s so industry specific.

Pricing: Oktopost requires potential users to book a demo to learn more about pricing options.

8. Later

11 Best Social Media Scheduling Tools - Keyhole - Later

Later focuses primarily on Instagram publishing over other platforms. Although the tool does allow users to connect Facebook, Twitter, and Pinterest accounts as well.

Some of Later’s Instagram features include previewing your grid, placing a link in your bio, finding and sharing user-generated content, and working with Instagram influencers.

Being a very visual platform, Later’s Pinterest scheduling and planning is a great add-on to this tool.

If your brand focuses heavily on imagery and uses Instagram the most, Later might be the perfect social media scheduler for you. Especially since Later offers incredibly affordable plan prices.

11 Best Social Media Scheduling Tools - Keyhole - Later Pricing

Choose a free forever plan for basic account management or check out one of their higher tier plans for more features and users.

Pricing: Later offers a free forever plan, but premium plans start at $12.50 per month, paid annually.

9. CoSchedule

11 Best Social Media Scheduling Tools - Keyhole - CoSchedule

CoSchedule is more than just a social media scheduling tool – it’s also a great tool for scheduling out your blog’s editorial calendar, integrating with WordPress and automatically publishing both social media and blog content.

This is great for brands and social media teams who are looking to reduce the number of tools they’re using and manage both social and content marketing all from one place.

Plans start at $14/month per user for the blog calendar and increase from there, based on the features you need for your brand.

11 Best Social Media Scheduling Tools - Keyhole - CoSchedule Pricing

Create blog content and social media content at the same time, making your job as social media manager much more seamless.

Pricing: CoSchedule’s plans start at $14 per user per month.

10. Planable

11 Best Social Media Scheduling Tools - Keyhole - Planable

Planable is another great social media scheduling tool that lets you get a sneak peek at exactly what your social post will look like once it’s been published.

Not only that, but also your team can easily make comments on the posts asking for various edits to copy, visuals, and more. Allowing your team to collaborate before approving them to be scheduled and automatically posted.

Plan your content from beginning to end with Planable’s social media management tool and create tags based on the content category or campaign of the content you’re sharing.

Planable gives you a chance to try the platform free for your first 50 posts, then brands are able to choose from a selection of affordable subscriptions when signing up for the service.

11 Best Social Media Scheduling Tools - Keyhole - Planable Pricing

Easily collaborate with your social media team on content creation by taking advantage of Planable’s social media scheduling platform.

Pricing: Planable offers a free plan for users, but premium plans start at $33 per month.

11. Sked Social

Our tenth best social media scheduler is Sked Social, another tool that focuses heavily on helping brands with their Instagram content. 

Like Later, though, their platform still does work across a variety of platforms, so users can schedule to Instagram, Facebook, and Twitter all from the same tool.

Sked Social’s Instagram management features include scheduling and auto-posting Instagram stories, analytics, adding a link in user bios, and a visual Instagram planner. This makes it easy for social media managers to get a glimpse at what their Instagram feed will look like pre-publication.

Interested users are able to take advantage of a 7-day free trial to see what the software is all about, with the lowest plan starting at $25/month.

11 Best Social Media Scheduling Tools - Keyhole - Sked Social Pricing

With a focus on media brands, eCommerce shops, retail brands, and freelancers, Sked Social could be a great option if your business fits in one of those industries.

Pricing: Sked Social offers a 7-day free trial, then plans start at $25 per month.

12. Hootsuite

11 Best Social Media Scheduling Tools - Keyhole - Hootsuite

Hootsuite, the last social media scheduler on our list, has also been in the social media marketing landscape for years, evolving and adapting to fit the needs of social media teams across the board.

Users can view monthly calendars to help schedule out content and ensure they’re sharing posts on the most optimal days and times. Hootsuite also gives managers access to direct messages from social media in their dashboard to manage customer communication all in one place.

With more collaborative tools, social media teams can take advantage of the opportunity to work together on social content, even when working from home, all around the world. Team leads can assign various tasks to team members and approve content before it’s live.

Hootsuite users can also create streams in their dashboards to get a quick view at recent notifications, user feeds, and more for easy community management.

Plans start at $39/month for a professional plan with 10 social accounts for a single user, after a 30-day trial that lets potential customers get an idea of what to expect from the platform and if it’s the right tool for them.

11 Best Social Media Scheduling Tools - Keyhole - Hootsuite Pricing

Plan prices increase quickly based on your business needs, but the collaboration and features that come with it could be well worth it depending on how your team runs social media.

Pricing: Hootsuite’s plans start at $39 per month after a 30-day free trial.

Start Scheduling and Measuring Your Social Content

It’s not enough to just create and send social media content out into the world. You want to make sure the content you’re creating is helping your business’s bottom line.

By using analyzing and reporting tools, you can be sure you’re creating the best content for your brand and for your audience, all while generating the best ROI possible.


Related Articles:

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The Free Social Media Reporting Template for Marketers


Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year.

Start your free trial today and work smarter, not harder.

The Free Social Media Reporting Template for Marketers

The Free Social Media Reporting Template for Marketers

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole.

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns.

Figuring out what’s working and what’s not is challenging enough on its own. Having to communicate and prove that value to other people is an even bigger challenge.

We’ve made your life easier by creating a free social media reporting template.

This free-to-download resource makes it simple to:

  • Summarize your social strategy

  • Highlight your wins

  • Communicate key metrics

  • Focus on next steps

But before you start building out your report, we’ll share some tips on how to make social media reports that really get your point across.

Jump Links:

Before You Start: 8 Social Media Reporting Tips

What’s in Our Social Media Reporting Template?

Get Started On Your Social Media Report

Before You Start: 8 Social Media Reporting Tips

What data you choose to put in your report is obviously important (and we’ll get to that), but how you present your social media data is going to make or break your social media reporting strategy.

Here’s the thing: people are emotional creatures.

We see what we want to see and hear what we want to hear—especially when it comes to data. So the more you can effectively and accurately frame the data you’re presenting, the more everyone will get out of your report (yourself included).

Ultimately, the goal of a social media report is to assess your successes and failures, communicate the results effectively to key stakeholders, and then make smart, data-driven choices for what comes next.

Here are eight tips for creating a showstopper report.

1. Define Clear Goals & KPIs

Goals matter because they hold you accountable, guide your decision making, and keep your social strategy focused on outcomes.

Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives.

For example, if your high-level marketing goal is to grow brand awareness, your social goal may be to increase impressions by 20% over last quarter. Or if your goal is to build an audience, you may set a goal of earning 1,000 new followers this month.

The key here is to determine which social media metrics will help you measure your success. For example, common social KPIs include:

  • Brand awareness: Impressions, views, and clicks

  • Engagement: Likes, shares, comments, and engagement rate

  • Building an audience: Fan or follower count

  • Website traffic: Clicks and page views

  • Leads and sales: Form submissions, revenue generated

When creating your report, stay relentlessly focused on these goals and KPIs. If a piece of data doesn’t explain how you got closer (or further) from your company or campaign goals, consider removing it.

Not only will this impress your key stakeholders that you’re aligned with the business’s goals, it will also help you stay focused on the desired outcome, allowing you to make smarter decisions.

2. Determine Your Audience

Speaking of stakeholders, you also have to figure out who this report is for.

Is this a report you’re putting together for your data-savvy marketing team? Will it be presented to a manager who may be less familiar with social media analytics? Or are you just creating this report for yourself?

Determining your reporting audience will help you determine what elements to focus on and the level of detail to include.

For example, if you’re presenting to a marketing team, you may want to focus more on tactics and new things you learned.

But if you’re presenting to a business higher-up, you may want to skip the fine details and stay focused on how you’ve supported the company’s business goals.

3. Determine Your Reporting Frequency

What time frame are you going to use for your reports? 

You can choose to report on your social media metrics weekly, monthly, quarterly, or a combination of any of the above.

Your reporting frequency will affect how much time you spend on the report and the level of detail you include.

Short-term, weekly reports tend to focus more on quickly getting across the key metrics and top-performing content. But because they’re over a smaller time frame, it’s harder to make meaningful takeaways.

Long-term, quarterly reports offer a larger sample size for true data analysis and meaningful takeaways, but take longer to put together and typically require a full presentation.

Overall, it’s good to have a balance of short-term and long-term reporting. For example, a quick weekly report for the marketing team and a quarterly report for leadership.

4. Add Context to Your Data

You should provide as much context as possible when presenting your social media data. Most data points are fairly meaningless on their own unless there’s an explanation or comparison.

For example, instead of presenting raw impression numbers of your Facebook posts, it’s much more meaningful to compare those numbers to your previous week, previous year, your competitors, or your benchmark data.

Or if there’s a sudden spike in followers on a certain day, add an explanation of why that happened. This will be especially helpful in your quarterly reports where your audience may have not looked at any social metrics for three months.

5. Say What You Did and What You’ll Do Next

Too many social media reports leave out what you actually did. Focusing only on the results takes away from what earned you those results.

In your report, summarize your strategy, what content you posted, and what may have changed since your last report. 

Use plenty of examples where you can, and include what you plan on doing next based on what you’ve learned from this report.

6. Keep it Visual

Your audience’s eyes may start to glaze over if you just present slide after slide of data tables. 

Try to make your report as visually appealing as possible. Here are some easy ways to make your report stand out:

  • Use screenshots of graphs, top-performing content, and stand-out comments

  • Stay on-brand with your company’s colours and fonts

  • Don’t visually overload a page or slide with tons of text or stats

  • Use lots of whitespace

It’s recommended that you create your report in slideshow or PDF format rather than in a spreadsheet—our template makes that easy!

For an easy way to instantly create beautiful charts and graphs of your data, try a free trial of Keyhole.

Keyhole - Social Media Reporting Template - Company Branding

7. Stay Objective and Analytical

If you’re new to presenting data, it’s tempting to manipulate the data to prove a point, or to try to see things in the data that aren’t there. But it’s crucial to be as objective as possible when analyzing your social media metrics. 

For example, if your impression count was 1% higher than normal, you don’t have to “sell” it as a rising trend.

Avoid drawing conclusions or making dramatic changes in your strategy due to small sample sizes. Week-over-week data fluctuations are totally normal.

Remember: your goal is to learn from the data, not to make the data work for you.

8. Present Before You Email (If Possible!)

Lastly, your social media report is going to have a far greater effect if you present the data before you email it.

When you present the data—either in person or over a video call—you control the messaging and the pacing. You can also more easily field questions and key into what generates interest from the stakeholders.

When you email the data, it greatly increases the odds of the person on the other end just skimming through the data or just skip out on reading it altogether.

If you view data reporting as a nuisance, that may sound like a blessing, but we highly recommend using your social media reporting to prove your value to your client or your boss.

Therefore, it’s best to present the data and then send an email copy after the fact.

Now that we know how to create a compelling social media report, it’s time to build one!

Download our social media reporting template now.

What’s in Our Social Media Reporting Template?

Before we break down everything that’s in our free social media reporting template, a quick disclaimer:

There is no one-size-fits-all social media report that works for every marketer. As we mentioned above, reports will vary based on your goals, audience, and reporting timeframe. You should liberally edit and add to our report as needed.

That said, we’ve built our reporting template to be as flexible as possible to any social media manager’s needs. Here’s what’s included:

1. Start With a Strong Introduction

After a top-notch title page, start your report with a clear introduction.

In your introduction, include:

  • Your high-level goals

  • Your KPIs or success metrics

  • Your current social strategy and what channels you’re using

  • Your tactics and progress

  • The reporting timeframe (weekly, monthly, quarterly)

If you’re reporting quarterly, you may want to quickly recap your major takeaways from the last report to refresh everyone’s mind.

If your report is long, you may want to include an agenda or table of contents.

2. Summarize Your Success

Don’t bury the major takeaways at the end of your report. After the introduction, jump right into your overall campaign performance and summarize your performance on your major KPIs.

For example, this could be:

  • Total posts

  • Total reach or engagement

  • Total followers won or lost

  • Website visits or leads

This is a good opportunity to combine metrics across platforms. For example, totalling all of your new followers or fans across every platform.

Keyhole - Social Media Reporting Template - How to access engagement metrics

3. Walk Through Your Key Social Media Metrics 

Next, you should go through your social media performance, platform by platform.

As we mentioned above, don’t just dump a ton of data on your audience. Provide as much context as possible by comparing these metrics to your previous reporting period (or the previous calendar year if that’s more relevant).

The exact data you include will depend on your goals, but here are the most common metrics to report on by platform:

Instagram

Your Instagram Analytics can be accessed through Keyhole, or you can view your Insights on the Instagram app.

Key Instagram metrics include:

  • Number of posts/stories

  • Story/video views

  • Impressions

  • Total engagements/engagement rate

  • Followers gained/lost

  • Bio link clicks

You should also include a screenshot and link to your top-performing post or video, including key comments or engagements.

Facebook

If you don’t access your Facebook Analytics through Keyhole, you can access your page’s stats directly through Facebook.

Key Facebook metrics include:

  • Number of posts/stories

  • Page/video views

  • Page impressions

  • Total engagements/engagement rate

  • Followers gained/lost

  • Link clicks

Again, include a screenshot of your top post!

Keyhole - Social Media Reporting Template - top engaging post

Twitter

You can conveniently access your Twitter Analytics on Keyhole, otherwise they can be accessed directly from Twitter.

Key Twitter metrics include:

  • Number of posts

  • Likes

  • Retweets

  • Total engagements/engagement rate

  • Followers gained/lost

  • Link clicks

Other Platforms

You should continue this for every platform you’re actively posting on, including:

  • Youtube

  • LinkedIn

  • Pinterest

  • Snapchat

  • TikTok

If you’re reporting on a platform for the first time, be sure to explain why you’ve adopted this platform and what you hope to gain out of it.

4. Review Your Social Listening Findings

Beyond what you’ve posted, you should also report on what people are posting about you.

Here you can summarize:

  • Hashtag analytics: posts, users, engagement, reach, and impressions

  • Brand mentions: Notable mentions, number of mentions, % of mentions responded to

  • Sentiment analysis: positive vs. negative mentions

5. Evaluate Your Influencers

If you’re working with influencers, you should also give an overview of the overall program success.

Here, you can collapse all of your influencers into one report and/or break them down one by one.

You can use Keyhole’s influencer analytics to compare influencers by:

  • Engagement

  • Reach

  • Impressions

  • Followers

You can also take this opportunity to highlight any new potential influencers you’ve identified that you may want to work with next.

6. Other Key Categories and Highlights

Here’s where you can get creative. Reflect on your goals and consider if you want to add reporting on any of these categories:

  • New influential follows

  • Trending content in your industry

  • Competitor activity or results

  • Channel-to-channel comparisons

  • Customer service response time

  • Video performance

  • Social’s impact on website performance

  • Audience demographics

For example, with respect to audience demographics, you may have a goal of increasing the number of followers in a specific country as you try to enter a new market.

7. Summarize Your Takeaways

Here’s what it all comes together. Based on all the social data you analyzed, summarize some notable takeaways from the reporting period. These should be more observation-focused than KPI-focused.

What stood out in the report? Why do you think it happened? How should you apply this knowledge moving forward?

For example:

  • Takeaway 1 – We’re investing a lot of time on Twitter but we’re not seeing as high engagement as we do on Instagram. We should consider shifting more of our time to Instagram.

  • Takeaway 2 – Our competitor is receiving a lot of traction on their weekly video series. Should we consider shifting to video?

  • Takeaway 3 – We gain more followers when we post on trending hashtags, but receive more clicks on our links on branded content. Our strategy should continue to feature a mix of both.

  • Takeaway 4 – We receive the most traction on Facebook when we post in the morning.

8. List Your Next Steps

Finalize your report with your future-facing strategy.

What needs to be adjusted going forward? What new tactics are you going to try? What led you to this conclusion?

For example:

  • Next Step 1 – Test a weekly video series for two months to increase our reach.

  • Next Step 2 – Include more original photography to increase engagement.

  • Next Step 3 – Reduce our Facebook posts to once per day with a focus on higher-quality content.

And that’s it! Remember to leave room for questions if you’re presenting in a meeting.

Get Started On Your Social Media Report

If you haven’t already, download our free social media reporting template now.

Our report will make it easier to summarize your key findings, impress key stakeholders, and make smarter decisions moving forward.

If you want to make creating social media reports even easier, you should give Keyhole a try. Our social media reporting features make it easy to track data on the fly, prove your campaign impact, and easily make beautiful, branded reports.

Start your free trial of Keyhole today.


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The Essential Guide to Social Media Icons for Marketers

Social-Media-Icons

Have you ever come across a website that doesn’t have any social media icons? Chances are, you haven’t. These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels.

And now with social media playing such a huge role in our everyday lives, you can now see these icons virtually anywhere – from marketing material to business cards.

But before you start plastering on any social media icon that looks good to you, there are a few things you need to consider. Among these is legality, because these social media icons are still registered trademarks.

This post gives you an in-depth look at how social media icons can help with your branding and marketing efforts, how you can legally use them, and more. Let’s get started.

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Uses of Social Media Icons in Branding and Marketing

Brand Guidelines on Social Media Icons
Facebook
Instagram
Twitter
LinkedIn

Playing with Instagram Highlight Icons

Where to Source Free Social Media Icons

Uses of Social Media Icons in Branding and Marketing

First, let’s take a look at the potential of these social media icons and just to what extent you can use them for your business. These icons play a critical role in social media branding, as they help direct your target audience towards your brand’s social media pages. 

In other words, you direct the attention to your brand’s social media and bring in new followers.

The best part is that you can use social media logos for both online and offline marketing. Here’s a quick look at the different use cases of social media icons in branding and marketing:

Adding Them to Your Website

Display social media icons on your website and help visitors discover new ways to connect with your brand.

Social Media Icons - Keyhole - Hashtag Tracking

Encouraging Content Shares with Social Share Buttons

Icons make it easier to add social share buttons to your content and encourage more content shares. Each button will have an icon of the relevant social media platform, so your audience knows exactly where they can share the piece of content.

These buttons allow people to easily share the content on social media with just a few clicks rather than having to open a new tab on their browser and pasting the content URL manually. 

This makes them much more likely to share, further boosting your visibility and enhancing your overall content strategy.

On your blog, you can just add social share buttons at the end of each piece or on the left-hand panel. On YouTube, you can also use the annotations feature to add a clickable social media icon encouraging people to follow you.

Social Media Icons - Keyhole - Hashtag Tracking

Including Them in Your Newsletters and Email Signatures

Provide your email recipients with other ways to connect with you by including social media icons in your email signature. This could be a great option for brand representatives that work directly with customers and vendors alike.

Social Media Icons - Keyhole - Hashtag Tracking - Signature

For brand newsletters, you can add social media icons linking to your brand’s social media pages.

Social Media Icons - Keyhole - Hashtag Tracking - Social Media Page

Using Them in Your Print Collateral

The uses of social media icons aren’t just limited to online use; you can even use them in your print collateral such as business cards, print ads, and brochures. Adding icons in place of text where possible will help the design look great because you get to save some space and minimize clutter.

Since you can’t hyperlink on paper, you’ll have to include the URL or handle that will direct people to your social media page. For example – facebook.com/keyholeco or @keyhole.co.

Brand Guidelines on Social Media Icons

As mentioned earlier, social media icons are still registered trademarks so there are restrictions on how you can modify them. That means you can’t use a pink and orange icon pack just because those colours align with your brand’s visual identity. You also need to keep the brand guidelines in mind for each social media icon:

Facebook

Key brand guidelines for Facebook:

  • Make sure the “f” logo is in Facebook blue or white. If this isn’t possible due to technical limitations, stick to black and white.

  • Do not deconstruct or modify the “f” logo in any way by changing the colour, design, or scale.

  • The icon should be similar in size to neighboring icons.

  • Avoid animating or representing the logo in physical form.

Instagram

Key brand guidelines for Instagram:

  • Only use the icons provided in the Brand Resource Center. You can either get a multicolour or a black and white version of the Instagram glyph.

  • Although Instagram recommends that you show the glyph in either black or white, you have the freedom to change it to any solid color. But you may not change other aspects of the design.

  • Always maintain the icon’s set proportions and make sure it’s never smaller than 29×29 pixels.

  • Maintain a clear space around the glyph that’s at least one-half of its size so it doesn’t compete with other visual or text elements.

Twitter

Key brand guidelines for Twitter:

  • You may only show the icon in Twitter blue or white. In case of printing limitations, you may get permission from Twitter to display the icon in black.

  • Do not modify the colour in any way such as using a different colour, adding gradient and other special effects, or filling it with patterns.

  • Do not make any modifications to the icon such as changing its orientation, skewing, rotating, or stretching it, adding other elements, etc.

  • While Twitter recommends using the icon without a container, you have permission to use it with a circle, a square, or a square with rounded edges.

  • Do not animate or anthropomorphize the logo.

LinkedIn

Key brand guidelines for LinkedIn:

  • Always display the LinkedIn icon on a solid white background. If that’s not possible, you may use a solid, light background instead.

  • The icon should always be displayed in colour through digital mediums. In case of technical and printing limitations, you may use the icon in solid black.

  • Do not make any modifications to the icon provided by LinkedIn. You may not change any aspect of the icon including its colour, shape, and proportions. So you can’t alter, distort, or remove any design element.

  • The icon should be at least 21px tall on screen or 0.25” tall in print applications.

Playing with Instagram Highlight Icons

With all these brand guidelines to keep in mind, you have limited space to play around with the official icons for social media platforms. The last thing you want to do is stir up some legal issues because you decided to use some modified social media icons on your website. 

And if you’ve seen some of the free icon packs available online, you might have noticed that a lot of them don’t meet these guidelines.

On the bright side, you do have other options to channel your creativity and showcase your brand personality through social media. For instance, you have the freedom to play around as much as you want with the icons for your Instagram Highlight covers.

Uploading icons on your Instagram Highlight covers will allow you to follow a uniform theme on your Instagram page. This makes it easier to maintain your Feed aesthetic and brand visual identity.

Here’s how your Highlights will look without a themed cover. It’s not necessarily bad, but it can get a bit messy, especially if you want to maintain a consistent aesthetic for your Feed. These random images will, without a doubt, be an eyesore compared to the rest of your Feed.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight covers

Here’s how your Highlight covers will look if you use icons that follow a specific theme. You can see the massive difference in visual appeal between the two. And each cover has an icon that’s relevant to the Highlight category. For instance, Highlights for “Gift Thrift” have an icon representing a gift and “Contact Us” has an icon representing a waving hand.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight covers example

Where to Source Free Social Media Icons

As mentioned above, you need to follow specific brand guidelines when using social media icons for your business. And that puts limitations on colors, shapes, and overall aesthetic. So although there are plenty of free social media icons available online, the safest bet is to download them directly from the brand.

Here are the top sources to download official social media icons for free so you can use them legally:

1. Facebook Brand Resource Center

Get the permitted Facebook logo directly from the company’s Brand Resource Center.

2. Instagram Brand Resource Center

Get the official Instagram glyph icons directly from the company’s Brand Resource Center.

3. Twitter Brand Resources

The official Twitter icon is available for free download from the company’s Brand Resources.

4. LinkedIn Brand Guidelines Page

The LinkedIn Brand Guidelines page lets you download the official social media icons for free.

As for the icons on your Instagram Highlight covers, you’ll find several places to download them for free. You can also create your own using multimedia content creation tools such as Canva and Visme. Check out the top icon packs you can download for free:

1. 20 Instagram Highlight Icons by Denis

Artist Denis shares a set of icons representing items that can fit into different categories. It maintains a consistent and minimal black and white sketch design with a pale blue background.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 1

Check out the icon set here.

2. Floral Instagram Highlights

This icon pack from freepik follows a fall colour scheme, implementing earthy shades of brown, cream, grey, and green. A minimal floral sketch represents each icon.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 2

Check out the icon set here.

3. Instagram Highlights Stories Food Icon Pack

Food bloggers, chefs, and restaurateurs alike will love this icon pack representing different food items such as donuts, burgers, corndogs, fries, and more.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 3

Check out the icon set here.

4. Free Instagram Stories Highlight Icons from Later

Later offers a set of free Instagram Highlight icons that you can customize to fit your brand’s visual identity. The icon pack comes with minimalist graphical elements that can fit into various categories.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 4

Check out the icon set here.

5. Gray Instagram Highlight Covers by Cappuccino and Fashion

Mommy style blogger Madeline shares a set of icons for your Instagram Highlight covers in a minimalist, grey theme. This comes with 20+ icons that can fit into a variety of categories.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 5

Check out the icon set here.

6. Minimal Highlights Covers in Green

If grey isn’t your colour, you can also opt for this minimalist icon pack in cool and earthy green. The graphics represent various objects and themes to fit into multiple categories.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 6

Check out the icon set here.

7. Instagram Highlights Stories Shopping Icon Pack

For retailers, this solid black shopping icon pack might be just what you need for your Instagram Highlights. You have icons representing various objects such as wallets, shopping carts, customer representatives, and more.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 7

Check out the icon set here.

8. Blue Splash Covers

If you like something more colourful, you might also like this blue splash icon pack. It includes several basic white icons with a splash of blue in the background.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 8

Check out the icon set here.

9. Instagram Highlights Stories Travel Icon Pack

For Instagram influencers who travel frequently and for travel-related businesses alike, this travel icon pack would make the perfect Instagram Highlight covers. It includes cartoonish and brightly coloured icons representing travel-related items such as trains, planes, palm trees, mountains, and more.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 9

Check out the icon set here.

10. 60 Instagram Highlight Icons by Denis

Designer, Denis offers another set of free Instagram Highlight icons representing a wide variety of categories. This pack maintains a minima light blue and white theme with simple black outlines.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 10

Check out the icon set here.

Best Practices on Using Social Media Icons

Now that you’re armed with the essential brand guidelines and free download resources, you’re just about ready to start making the most of social media icons. But before that, make sure you follow the best practices below:

1. Maintain Uniform Space and Size

Make sure that all the social media icons you use are of the same size. And don’t forget to evenly space them out so that they don’t compete with each other. This not only follows the brand guidelines of different social media platforms but also looks great design-wise.

2. Minimize Clutter

Don’t clutter up the space with too many icons or you could end up overwhelming your audience. Instead, pick out up to five icons leading to your brand’s most important social media pages.

3. Make Sure Your Brand is the Main Focus

Avoid making them larger than your own brand logo. Your brand should be the main focus, and any social media icon larger than your official logo will overshadow it.

4. Place Icons Strategically

Although your social media icons shouldn’t be the main focus of the page, they should still be prominently visible if you want to attract new followers. Most companies place them at the bottom of the page, so you can follow the same tactic. But don’t make them too small that everyone misses them when they visit your site.

Gearing for Social Media Growth

Social media icons may play only a small role in your overall branding and marketing strategy. But the smallest things can make all the difference between a well-established social media marketing strategy and a developing one. And social media icons help you paint a complete and professional picture in the eyes of your audience.

In addition, you can strengthen your social media strategy by routinely tracking your performance and looking for optimization opportunities.

The Keyhole Social Media Account Analytics tool comes with robust features to help you with this. It provides you with a complete breakdown of your follower demographics and offers suggestions to improve your strategy such as optimal post length and best time to post.

So make the most of your analytics insights and the tips we’ve provided here to build a powerful social branding and marketing strategy for your business. And don’t forget to sign up for a Keyhole free trial to strengthen your efforts.


Related Articles:

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7 Important Instagram Analytics Marketers Need to Know [+ 4 Tools!]

Instagram Messages: How Businesses Can Engage Their Audience & Tools to Manage Your Inbox

Instagram Reels vs TikTok: What You Need to Know

If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. And as the US announces a potential ban on TikTok it looks like an opportunity for IG Reels to really gain traction.

Instagram Reels vs TikTok - Key Differences and What You Need to Know

What’s more, it seems people have questions. A lot of them:

  • Is Instagram Reels going to be popular?

  • How do you use it? 

  • When will it roll out in other countries (right now Reels is available in bigger markets including the US, Mexico, India, Brazil, the U.K., Australia, Spain, France, Germany, Japan, Argentina and a few others.)

  • Is IG Reels going to replace TikTok? 

Let’s find out! 

Jump Links:

What is Instagram Reels?
How to Create Instagram Reels
Instagram Reels vs TikTok
What Do Influencers Have to Say?

What is Instagram Reels?

Instagram Reels is a relatively new Instagram video feature, which allows users to make short, 15-second videos. Just like TikTok, IG Reels allows you to use your original video sound or add pre-existing sound clips. 

We must note, although Reels might look like a TikTok replica – the feature integrates quite well with already existing Instagram editing tools and filters. 

The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead.

If you have a private Instagram account, only your followers can access your Reels. If you have a public one, then anyone can see them (just like the privacy settings on other Instagram posts). 

In case you’re absolutely new to Instagram Reels, you can recognize IG Reels by looking for an icon in the lower-left corner of the video when you scroll through your Insta feed (or if you’re looking at someone’s profile, you’ll notice the icon in the upper-right corner). 

Instagram Reels vs TikTok - Key Differences and What You Need to Know
Source: Instagram

Chances are you’ve already been “exposed” to an IG Reels video already, even if you haven’t paid much attention!

IG Reels can be uploaded to Instagram Stories, or you can find them shared on the feed as an addition to a Reels gallery of users’ profiles.

They appear frequently on the Explore page too – and from what we’ve seen so far, they’re the best of Instagram’s trending culture! They typically appear as one of the first pieces of content that a user will see on their Explore page.

Fun fact: if one of your IG Reels ends up being featured on the Explore page, you’ll receive a special notification to let you know. 

Instagram Reels Facts and Stats 

It could be tricky to talk about statistics and analytics when it comes to a relatively new tool, but the stats we have so far illustrate the impact Instagram Reels has on the Instagram community and the overall response to it in general. 

So, here are some empowering IG Reels stats you need to know:

  • IG Reels was initially released in Brazil, and Brazil’s Instagram users are said to typically increase by 1% each month.

  • Instagram downloads increased 11.4% in India after IG Reels was introduced in July 2020.

  • 20 of the NBA’s 30 teams are using Instagram Reels. 

  • NBA franchises are allegedly getting 22% higher engagement with Instagram Reels as compared to Instagram stories or Instagram posts.

  • IG Reels is available in 50 countries as of August 5, 2020.

  • Brands are already taking advantage of using IG Reels as a new content distribution method; Louis Vuitton averages 7M views on each Reel, Sephora France gets more than 453K views, while Red Bull France has several viral Reels with more than 2.4M views on their most popular one. 

Overall, Instagram Reels is a refreshing addition to an already feature-rich app, or as Instagram puts it

Reels gives people new ways to express themselves, discover more of what they love on Instagram, and help anyone with the ambition of becoming a creator take center stage.

Now you know what Reels are and why you should try it.

How to Create Instagram Reels

If you’re already on Instagram, then we guarantee you’ll know how to use IG Reels. But just in case, let’s quickly walk you through the process. 

The first step is to select Reels at the bottom of your Instagram camera. 

Once you do so, various editing tools will pop up on the left side of your screen to help you create a more interesting and fun Reel such as:

  • Audio 
  • Align
  • Timer and Countdown 
  • Augmented Reality (AR) Effects 
  • Speed
Instagram Reels vs TikTok - Key Differences and What You Need to Know
Source: Instagram

You can record a Reel by pressing and holding the capture button (just like a normal IG video). 

As you record, you’ll notice a progress indicator at the top of your screen so that you know where you stand with your video – remember, Instagram Reels are up to 15 seconds long. They differ from TikTok videos as the maximum limit is different.

Once you’re done filming, you’ll spot two arrows on either side of the shutter button (the left one serves to replay the clip you’ve just finished filming). 

Instagram Reels vs TikTok - Key Differences and What You Need to Know
Instagram Screenshot by Shelby Brown/CNET

In case you want to delete the clip, all you need to do is tap the trash can icon and then select Discard

CNET have recently published a step by step guide to creating your first IG Reels video – you can read it here: IG tutorial: How to use the TikTok competitor.

Instagram Reels vs TikTok

The fact everybody associates and compares Instagram Reels to a TikTok video isn’t a mere coincidence.

Instagram Reels vs TikTok - Key Differences and What You Need to Know

It’s obvious that Instagram Reels has the same premise as TikTok – to provide video entertainment for a wide range of users, which in essence – is more or less the purpose behind each social media tool. 

To read more about other social media tools, don’t hesitate to check our guide on 20 Social Media Tools: Automation to Save Time and Outperform Competitors.

Now, the content we see posted on both IG Reels and TikTok is as follows: lip-synching, pranks, dance competitions, various tutorials, and authentic looking music videos. 

TikTok and Instagram Reels also have similar video creation tools and features. 

Instagram Reels vs TikTok - Key Differences and What You Need to Know

So, while the foundational basis of the two tools is the same, a TikTok video and an Instagram Reels video differ in many aspects.

Let’s see what they are. 

First, TikTok is a separate, stand-alone platform, and Instagram Reels is a new feature within a pre-existing app.

In terms of length, a TikTok video has a 1-minute limit, while IG Reels has only a 15-second video option.

When you create your videos, they’re all saved on TikTok – on Instagram Reels, you can decide to share on your story only, and they will last for only 24 hours.

Alternatively, you can post your Instagram Reel onto your feed, where it will live permanently unless deleted or archived.

One key difference is the purpose of each platform.

While TikTok video is still used purely for entertainment, Instagram has a proven track record of helping businesses to promote products and raise brand awareness.

IG Reels is advantageous in this aspect. We’re sure TikTok will get there eventually – especially since the platform has started producing its own stars

Another thing that really sets these two platforms apart is the choice of music and audio – at the time this article was written, a TikTok video allows for a much wider range of songs, whereas with Instagram Reels, there are speculations that Reels may be launching licensed music for use very soon. 

Finally, Instagram Reels knows TikTok has set the bar high.

Just consider the following 2020 TikTok stats:

  • TikTok is the 4th most downloaded free iPhone app in 2019 (and the 2nd from all apps downloaded in 2019 both on Google Play and Apple App Store).

  • It’s currently available in 154 countries and in 39 languages. 

  • TikTok is said to have the highest follower engagement rates across 100,000 user profiles. 

  • It has 800 million active users worldwide. 

  • It has been installed over 1.9 billion times globally (having 113 million downloads in February 2020 alone). 

  • 20% of all TikTok revenue comes from the USA.

  • 9 Out of 10 TikTok users use the app several times daily.

While it may be hard for IG to beat these stats, taking into consideration Instagram’s popularity – it’s far from impossible. 

If anything, it will most certainly be a social media challenge to do it. 

What Do Influencers Have to Say?

Now let’s consider another perspective. 

Instead of seeing Instagram Reels only as a TikTok alternative, a TikTok Clone, or a TikTok Copycat, influencers offer a refreshing perspective: many are planning to try and explore IG, while remaining active on TikTok as well. 

So, how about using both? 

Is it possible for two king candidates to share the same video throne?

Instagram Reels vs TikTok - Key Differences and What You Need to Know

For example, Amanda Cerny, a well-known comedian and actor who got her breakthrough on Vine and YouTube, has stated: “Just as brands shouldn’t advertise on only one platform, I can’t put all of my eggs in one basket either”. 

She then added, “Different strokes for different folks! A fan in India may be on Instagram Reels, while a fan in Brazil may be on TikTok. […] I want to spread the smiles globally and not limit myself to one platform.”

We dare say videos have been around far before TikTok or IG Reels – what they did differently is they revolutionized the way we look at videos by adding a playful approach to it. 

Check out our previous articles to learn more about How to Become an Instagram Influencer: 13 Steps for Beginners and What Type of Influencer is Best for My Campaign? 

What’s Next? 

To sum up, Instagram Reels is another way for brands to get in touch with their Instagram audience and engage in playful campaigns. 

It can definitely transform your social media presence for the better. Now, if it’s here to stay or not depends on whether it finds its own IG Reels community.

Although currently the only analytics available for it are likes, comments and view counts, this will definitely be further developed in the future. 

That said, we at Keyhole have the necessary tools to help you dive deep into your Instagram Reels experience, and make the most of it with our Instagram Analytics

Are you ready to try it?


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Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

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