The 11 Best Social Media Scheduling Tools for Businesses

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more.

But with so many options, how do you determine the best tools for your needs and your brand?

To help you find the perfect social media scheduling tool for your brand, we’ve put together a list of the 11 best tools we recommend using for scheduling out and automatically posting your social media content.

Jump Links:

Why Do You Need a Social Media Scheduling Tool?

The 11 Best Social Media Scheduling Tools
1. Sprout Social
2. Buffer
3. Agorapulse
4. HeyOrca
5. MeetEdgar
6. Oktopost
7. Later
8. CoSchedule
9. Planable
10. Sked Social
11. Hootsuite
BONUS: Keyhole

Why Do You Need a Social Media Scheduling Tool?

Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media?

Let me answer that for you – no, you don’t! There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one.

That’s why you need a social media scheduling tool to help you create and schedule content in batches, so that you can also focus on monitoring, analytics, customer service and more.

Not only that, but social media schedulers are helpful tools for planning out your social media content and ensuring your content calendar is filled with content that helps your bottom line. Create patterns and themes and keep everything in check, all with your scheduling tool.

Improve efficiency in your day-to-day tasks by taking advantage of a social media scheduler and improving your social media management processes.

The 11 Best Social Media Scheduling Tools

Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 11 best social media schedulers for social teams and managers.

Each of these tools offers a different set of features at different price points so that you can pinpoint the right option for you.

1. Sprout Social

11 Best Social Media Scheduling Tools - Keyhole - Sprout Social

Sprout Social is a well known social media management tool, and that includes their social media scheduler.

While their price point is a bit more enterprise, their plethora of features does help even it out.

11 Best Social Media Scheduling Tools - Keyhole - Sprout Social Pricing

Sprout Social offers a social media scheduling calendar that also includes a tool that helps users to find optimal posting times for platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.

Users also gain access to social listening and monitoring tools, social media team collaboration, community management and more.

Sprout offers a free trial for new users so they can take the software for a test run and see if its processes and interface are the right choice for their brand.

Pricing: Sprout Social’s plans start at $99 per user per month.

2. Buffer

11 Best Social Media Scheduling Tools - Keyhole - Buffer

Buffer is another social media management tool that has been around for years, starting as a small publishing tool with daily curated content suggestions, but adding on more and more facets to their brand until they became a full-scale social media software.

Users are able to use Buffer for scheduling and analyzing content, planning out Instagram stories, creating a shoppable feed, adding tags to your posts and more.

Buffer offers two different options at different monthly plans – Buffer Publish and Buffer Analyze – or the ability to sign up for both for $85/month.

11 Best Social Media Scheduling Tools - Keyhole - Buffer Pricing

Based on your needs, you can take a look at their pricing options and even get a 14-day free trial to check out their pro options.

For smaller brands or public figures, Buffer also offers a completely free plan with 3 social accounts and 10 scheduled posts per account.

Pricing: Buffer’s plans start at $15 per month.

3. Agorapulse

11 Best Social Media Scheduling Tools - Keyhole - AgoraPulse

Another useful social media scheduler is Agorapulse, offering features that allow users to schedule content, pull social media reports, interact with followers and more.

Agorapulse is also really helpful for teams, allowing users to create content, send it through the pipeline and give team leads the chance to approve or reject content before it’s published on a brand page.

Starting at $79/mo after a free trial, Agorapulse also gives your brand the power to monitor various hashtags and conversations directly through your social management platform.

11 Best Social Media Scheduling Tools - Keyhole - AgoraPulse Pricing

Browse their plan options to see if you can find one that fits your budget and your social media scheduling needs.

Pricing: Agorapulse’s plans start at $79 per month.

4. HeyOrca

11 Best Social Media Scheduling Tools - Keyhole - HeyOrca

HeyOrca is a great tool for managing, planning and scheduling your social media content all in one place. You get access to an easy-to-use social media calendar that also shows you mockup previews of your social content before it goes live.

This tool is more heavily focused on your social media content calendar, showcasing where you’ve scheduled content, what types of content and for what days.

In fact, their pricing model also follows this same focus, requiring that users pay per social media calendar with unlimited accounts, users, and post previews.

11 Best Social Media Scheduling Tools - Keyhole - HeyOrca Pricing

This is a great way to get a feel for your posting patterns and ensure you’re sharing the best content at the most ideal times.

Pricing: HeyOrca’s plans start at $99 per month.

5. MeetEdgar

11 Best Social Media Scheduling Tools - Keyhole - MeetEdgar

MeetEdgar brands itself as a social media automation and scheduling tool that helps businesses spend less time doing mundane social media tasks by automating them.

This includes tasks like writing captions based on quotes in your articles, regularly reposting old scheduled posts, and automatically importing newly published content that needs to be shared on social media.

While users will help MeetEdgar get set up on all of these tasks, it can certainly help a one man show do more for a brand by automating several content creation jobs.

Because MeetEdgar’s features are ideal for freelancers and solopreneurs, their pricing matches their target customer with plans starting at only $19/month.

11 Best Social Media Scheduling Tools - Keyhole - MeetEdgar Pricing

If you want to have more of a hand on your social media content, this may not be the best tool for you, but if you’re looking for something that can really make social media content creation easy and automatic, MeetEdgar can be a great option.

Pricing: MeetEdgar’s plans start at $19 per month for Edgar Lite and go up to $49 per month for the full service.

6. Oktopost

11 Best Social Media Scheduling Tools - Keyhole - OktoPost

Oktopost is a social media scheduling tool that focuses more on the B2B industry, helping big businesses to manage their online presence in a way that really engages their audience.

Not only does Oktopost integrate with tons of great B2B CRMs and other tools, it offers features like social media publishing, listening, analytics and even social governance for managing global teams.

Oktopost’s social media publishing calendar gives you a great overview of all of the social content you have scheduled over the month so you can easily rearrange, edit, remove, or manually publish your content.

Their website offers tons of information about their various features, but in order to learn more about their plans and pricing, you’ll have to book a demo.

However, with a tool aimed specifically at B2B customers, it can be worth it for those businesses to find a social media management platform that’s so industry specific.

Pricing: Oktopost requires potential users to book a demo to learn more about pricing options.

7. Later

11 Best Social Media Scheduling Tools - Keyhole - Later

Later focuses more on Instagram publishing than any other platform, although their tool does allow users to connect Facebook, Twitter, and Pinterest accounts as well.

Their Instagram features include previewing your grid, placing a link in your bio to lead to your website, blog posts, and product pages, finding and sharing user-generated content, and working with Instagram influencers.

Being a very visual platform, Later’s Pinterest scheduling and planning is a great add-on to this tool.

If your brand focuses heavily on imagery, Later might be the perfect social media scheduler for you, with incredibly affordable plan prices.

11 Best Social Media Scheduling Tools - Keyhole - Later Pricing

Choose a free forever plan for basic account management or check out one of their higher tier plans for more features and users.

Pricing: Later offers a free forever plan, but premium plans start at $12.50 per month, paid annually.

8. CoSchedule

11 Best Social Media Scheduling Tools - Keyhole - CoSchedule

CoSchedule is more than just a social media scheduling tool – it’s also a great tool for scheduling out your blog’s editorial calendar, integrating with WordPress and automatically publishing both social media and blog content.

This is great for brands and social media teams who are looking to reduce the number of tools they’re using and manage both social and content marketing all from one place.

Plans start at $14/month per user for the blog calendar and increase from there, based on the features you need for your brand.

11 Best Social Media Scheduling Tools - Keyhole - CoSchedule Pricing

Create blog content and social media content at the same time, making your job as social media manager much more seamless.

Pricing: CoSchedule’s plans start at $14 per user per month.

9. Planable

11 Best Social Media Scheduling Tools - Keyhole - Planable

Planable is another great social media scheduling tool that lets you get a sneak peek at exactly what your social post will look like once it’s been publishing on the platform of your choice.

Not only that, but your team can easily make comments on the posts asking for various edits to copy, visuals, and more before approving them to be scheduled and automatically posted.

Plan your content from beginning to end with Planable’s social media management tool and create tags based on the content category or campaign of the content you’re sharing.

Planable gives you a chance to try the platform free for your first 50 posts, then brands are able to choose from a selection of affordable subscriptions when signing up for the service.

11 Best Social Media Scheduling Tools - Keyhole - Planable Pricing

Easily collaborate with your social media team on content creation by taking advantage of Planable’s social media scheduling platform.

Pricing: Planable offers a free plan for users, but premium plans start at $33 per month.

10. Sked Social

Our tenth best social media scheduler is Sked Social, another tool that focuses heavily on helping brands with their Instagram content. 

Like Later, though, their platform still does work across a variety of platforms, so users can schedule to Instagram, Facebook, and Twitter all from the same tool.

Sked Social’s Instagram management features include scheduling and auto-posting Instagram stories, analytics, adding a link in user bios, and a visual Instagram planner. This makes it easy for social media managers to get a glimpse at what their Instagram feed will look like pre-publication.

Interested users are able to take advantage of a 7-day free trial to see what the software is all about, with the lowest plan starting at $25/month.

11 Best Social Media Scheduling Tools - Keyhole - Sked Social Pricing

With a focus on media brands, eCommerce shops, retail brands, and freelancers, Sked Social could be a great option if your business fits in one of those industries.

Pricing: Sked Social offers a 7-day free trial, then plans start at $25 per month.

11. Hootsuite

11 Best Social Media Scheduling Tools - Keyhole - Hootsuite

Hootsuite, the last social media scheduler on our list, has also been in the social media marketing landscape for years, evolving and adapting to fit the needs of social media teams across the board.

Users can view monthly calendars to help schedule out content and ensure they’re sharing posts on the most optimal days and times. Hootsuite also gives managers access to direct messages from social media in their dashboard to manage customer communication all in one place.

With more collaborative tools, social media teams can take advantage of the opportunity to work together on social content, even when working from home, all around the world. Team leads can assign various tasks to team members and approve content before it’s live.

Hootsuite users can also create streams in their dashboards to get a quick view at recent notifications, user feeds, and more for easy community management.

Plans start at $39/month for a professional plan with 10 social accounts for a single user, after a 30-day trial that lets potential customers get an idea of what to expect from the platform and if it’s the right tool for them.

11 Best Social Media Scheduling Tools - Keyhole - Hootsuite Pricing

Plan prices increase quickly based on your business needs, but the collaboration and features that come with it could be well worth it depending on how your team runs social media.

Pricing: Hootsuite’s plans start at $39 per month after a 30-day free trial.

BONUS: Keyhole

11 Best Social Media Scheduling Tools - Keyhole - Keyhole

While Keyhole isn’t necessarily a social media scheduling tool, it fits perfectly as a complementary analytics tool that can help you measure your social media success.

Once you’ve scheduled out your content using your social media scheduler, you can easily track performance, pull detailed reports, monitor accounts and more with Keyhole.

Keyhole is also the perfect tool for tracking how your hashtag choices perform so you can determine if you’re using the best options for your content or if you could increase your reach with different hashtags.

You can also pull real-time data from your social media platforms to easily track conversations and user behavior.

Plans start at $49/month depending on the features you need for your business and the amount of posts you need to measure and report on each month.

11 Best Social Media Scheduling Tools - Keyhole - Keyhole Pricing

Start with a free trial to test run Keyhole’s software before diving in with a full account for your brand and your social media team.

Pricing: Keyhole’s plans start at $49/mo after a free trial. View more pricing options here.

Start Scheduling and Measuring Your Social Content

It’s not enough to just create and send social media content out into the world. You want to make sure the content you’re creating is helping your business’s bottom line.

By using analyzing and reporting tools, you can be sure you’re creating the best content for your brand and for your audience, all while generating the best ROI possible.

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The Free Social Media Reporting Template for Marketers

The Free Social Media Reporting Template for Marketers

The Free Social Media Reporting Template for Marketers

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole.

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns.

Figuring out what’s working and what’s not is challenging enough on its own. Having to communicate and prove that value to other people is an even bigger challenge.

We’ve made your life easier by creating a free social media reporting template.

This free-to-download resource makes it simple to:

  • Summarize your social strategy

  • Highlight your wins

  • Communicate key metrics

  • Focus on next steps

But before you start building out your report, we’ll share some tips on how to make social media reports that really get your point across.

Jump Links:

Before You Start: 8 Social Media Reporting Tips

What’s in Our Social Media Reporting Template?

Get Started On Your Social Media Report

Before You Start: 8 Social Media Reporting Tips

What data you choose to put in your report is obviously important (and we’ll get to that), but how you present your social media data is going to make or break your social media reporting strategy.

Here’s the thing: people are emotional creatures.

We see what we want to see and hear what we want to hear—especially when it comes to data. So the more you can effectively and accurately frame the data you’re presenting, the more everyone will get out of your report (yourself included).

Ultimately, the goal of a social media report is to assess your successes and failures, communicate the results effectively to key stakeholders, and then make smart, data-driven choices for what comes next.

Here are eight tips for creating a showstopper report.

1. Define Clear Goals & KPIs

Goals matter because they hold you accountable, guide your decision making, and keep your social strategy focused on outcomes.

Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives.

For example, if your high-level marketing goal is to grow brand awareness, your social goal may be to increase impressions by 20% over last quarter. Or if your goal is to build an audience, you may set a goal of earning 1,000 new followers this month.

The key here is to determine which social media metrics will help you measure your success. For example, common social KPIs include:

  • Brand awareness: Impressions, views, and clicks

  • Engagement: Likes, shares, comments, and engagement rate

  • Building an audience: Fan or follower count

  • Website traffic: Clicks and page views

  • Leads and sales: Form submissions, revenue generated

When creating your report, stay relentlessly focused on these goals and KPIs. If a piece of data doesn’t explain how you got closer (or further) from your company or campaign goals, consider removing it.

Not only will this impress your key stakeholders that you’re aligned with the business’s goals, it will also help you stay focused on the desired outcome, allowing you to make smarter decisions.

2. Determine Your Audience

Speaking of stakeholders, you also have to figure out who this report is for.

Is this a report you’re putting together for your data-savvy marketing team? Will it be presented to a manager who may be less familiar with social media analytics? Or are you just creating this report for yourself?

Determining your reporting audience will help you determine what elements to focus on and the level of detail to include.

For example, if you’re presenting to a marketing team, you may want to focus more on tactics and new things you learned.

But if you’re presenting to a business higher-up, you may want to skip the fine details and stay focused on how you’ve supported the company’s business goals.

3. Determine Your Reporting Frequency

What time frame are you going to use for your reports? 

You can choose to report on your social media metrics weekly, monthly, quarterly, or a combination of any of the above.

Your reporting frequency will affect how much time you spend on the report and the level of detail you include.

Short-term, weekly reports tend to focus more on quickly getting across the key metrics and top-performing content. But because they’re over a smaller time frame, it’s harder to make meaningful takeaways.

Long-term, quarterly reports offer a larger sample size for true data analysis and meaningful takeaways, but take longer to put together and typically require a full presentation.

Overall, it’s good to have a balance of short-term and long-term reporting. For example, a quick weekly report for the marketing team and a quarterly report for leadership.

4. Add Context to Your Data

You should provide as much context as possible when presenting your social media data. Most data points are fairly meaningless on their own unless there’s an explanation or comparison.

For example, instead of presenting raw impression numbers of your Facebook posts, it’s much more meaningful to compare those numbers to your previous week, previous year, your competitors, or your benchmark data.

Or if there’s a sudden spike in followers on a certain day, add an explanation of why that happened. This will be especially helpful in your quarterly reports where your audience may have not looked at any social metrics for three months.

5. Say What You Did and What You’ll Do Next

Too many social media reports leave out what you actually did. Focusing only on the results takes away from what earned you those results.

In your report, summarize your strategy, what content you posted, and what may have changed since your last report. 

Use plenty of examples where you can, and include what you plan on doing next based on what you’ve learned from this report.

6. Keep it Visual

Your audience’s eyes may start to glaze over if you just present slide after slide of data tables. 

Try to make your report as visually appealing as possible. Here are some easy ways to make your report stand out:

  • Use screenshots of graphs, top-performing content, and stand-out comments

  • Stay on-brand with your company’s colours and fonts

  • Don’t visually overload a page or slide with tons of text or stats

  • Use lots of whitespace

It’s recommended that you create your report in slideshow or PDF format rather than in a spreadsheet—our template makes that easy!

For an easy way to instantly create beautiful charts and graphs of your data, try a free trial of Keyhole.

Keyhole - Social Media Reporting Template - Company Branding

7. Stay Objective and Analytical

If you’re new to presenting data, it’s tempting to manipulate the data to prove a point, or to try to see things in the data that aren’t there. But it’s crucial to be as objective as possible when analyzing your social media metrics. 

For example, if your impression count was 1% higher than normal, you don’t have to “sell” it as a rising trend.

Avoid drawing conclusions or making dramatic changes in your strategy due to small sample sizes. Week-over-week data fluctuations are totally normal.

Remember: your goal is to learn from the data, not to make the data work for you.

8. Present Before You Email (If Possible!)

Lastly, your social media report is going to have a far greater effect if you present the data before you email it.

When you present the data—either in person or over a video call—you control the messaging and the pacing. You can also more easily field questions and key into what generates interest from the stakeholders.

When you email the data, it greatly increases the odds of the person on the other end just skimming through the data or just skip out on reading it altogether.

If you view data reporting as a nuisance, that may sound like a blessing, but we highly recommend using your social media reporting to prove your value to your client or your boss.

Therefore, it’s best to present the data and then send an email copy after the fact.

Now that we know how to create a compelling social media report, it’s time to build one!

Download our social media reporting template now.

What’s in Our Social Media Reporting Template?

Before we break down everything that’s in our free social media reporting template, a quick disclaimer:

There is no one-size-fits-all social media report that works for every marketer. As we mentioned above, reports will vary based on your goals, audience, and reporting timeframe. You should liberally edit and add to our report as needed.

That said, we’ve built our reporting template to be as flexible as possible to any social media manager’s needs. Here’s what’s included:

1. Start With a Strong Introduction

After a top-notch title page, start your report with a clear introduction.

In your introduction, include:

  • Your high-level goals

  • Your KPIs or success metrics

  • Your current social strategy and what channels you’re using

  • Your tactics and progress

  • The reporting timeframe (weekly, monthly, quarterly)

If you’re reporting quarterly, you may want to quickly recap your major takeaways from the last report to refresh everyone’s mind.

If your report is long, you may want to include an agenda or table of contents.

2. Summarize Your Success

Don’t bury the major takeaways at the end of your report. After the introduction, jump right into your overall campaign performance and summarize your performance on your major KPIs.

For example, this could be:

  • Total posts

  • Total reach or engagement

  • Total followers won or lost

  • Website visits or leads

This is a good opportunity to combine metrics across platforms. For example, totalling all of your new followers or fans across every platform.

Keyhole - Social Media Reporting Template - How to access engagement metrics

3. Walk Through Your Key Social Media Metrics 

Next, you should go through your social media performance, platform by platform.

As we mentioned above, don’t just dump a ton of data on your audience. Provide as much context as possible by comparing these metrics to your previous reporting period (or the previous calendar year if that’s more relevant).

The exact data you include will depend on your goals, but here are the most common metrics to report on by platform:


Your Instagram Analytics can be accessed through Keyhole, or you can view your Insights on the Instagram app.

Key Instagram metrics include:

  • Number of posts/stories

  • Story/video views

  • Impressions

  • Total engagements/engagement rate

  • Followers gained/lost

  • Bio link clicks

You should also include a screenshot and link to your top-performing post or video, including key comments or engagements.


If you don’t access your Facebook Analytics through Keyhole, you can access your page’s stats directly through Facebook.

Key Facebook metrics include:

  • Number of posts/stories

  • Page/video views

  • Page impressions

  • Total engagements/engagement rate

  • Followers gained/lost

  • Link clicks

Again, include a screenshot of your top post!

Keyhole - Social Media Reporting Template - top engaging post


You can conveniently access your Twitter Analytics on Keyhole, otherwise they can be accessed directly from Twitter.

Key Twitter metrics include:

  • Number of posts

  • Likes

  • Retweets

  • Total engagements/engagement rate

  • Followers gained/lost

  • Link clicks

Other Platforms

You should continue this for every platform you’re actively posting on, including:

  • Youtube

  • LinkedIn

  • Pinterest

  • Snapchat

  • TikTok

If you’re reporting on a platform for the first time, be sure to explain why you’ve adopted this platform and what you hope to gain out of it.

4. Review Your Social Listening Findings

Beyond what you’ve posted, you should also report on what people are posting about you.

Here you can summarize:

  • Hashtag analytics: posts, users, engagement, reach, and impressions

  • Brand mentions: Notable mentions, number of mentions, % of mentions responded to

  • Sentiment analysis: positive vs. negative mentions

5. Evaluate Your Influencers

If you’re working with influencers, you should also give an overview of the overall program success.

Here, you can collapse all of your influencers into one report and/or break them down one by one.

You can use Keyhole’s influencer analytics to compare influencers by:

  • Engagement

  • Reach

  • Impressions

  • Followers

You can also take this opportunity to highlight any new potential influencers you’ve identified that you may want to work with next.

6. Other Key Categories and Highlights

Here’s where you can get creative. Reflect on your goals and consider if you want to add reporting on any of these categories:

  • New influential follows

  • Trending content in your industry

  • Competitor activity or results

  • Channel-to-channel comparisons

  • Customer service response time

  • Video performance

  • Social’s impact on website performance

  • Audience demographics

For example, with respect to audience demographics, you may have a goal of increasing the number of followers in a specific country as you try to enter a new market.

7. Summarize Your Takeaways

Here’s what it all comes together. Based on all the social data you analyzed, summarize some notable takeaways from the reporting period. These should be more observation-focused than KPI-focused.

What stood out in the report? Why do you think it happened? How should you apply this knowledge moving forward?

For example:

  • Takeaway 1 – We’re investing a lot of time on Twitter but we’re not seeing as high engagement as we do on Instagram. We should consider shifting more of our time to Instagram.

  • Takeaway 2 – Our competitor is receiving a lot of traction on their weekly video series. Should we consider shifting to video?

  • Takeaway 3 – We gain more followers when we post on trending hashtags, but receive more clicks on our links on branded content. Our strategy should continue to feature a mix of both.

  • Takeaway 4 – We receive the most traction on Facebook when we post in the morning.

8. List Your Next Steps

Finalize your report with your future-facing strategy.

What needs to be adjusted going forward? What new tactics are you going to try? What led you to this conclusion?

For example:

  • Next Step 1 – Test a weekly video series for two months to increase our reach.

  • Next Step 2 – Include more original photography to increase engagement.

  • Next Step 3 – Reduce our Facebook posts to once per day with a focus on higher-quality content.

And that’s it! Remember to leave room for questions if you’re presenting in a meeting.

Get Started On Your Social Media Report

If you haven’t already, download our free social media reporting template now.

Our report will make it easier to summarize your key findings, impress key stakeholders, and make smarter decisions moving forward.

If you want to make creating social media reports even easier, you should give Keyhole a try. Our social media reporting features make it easy to track data on the fly, prove your campaign impact, and easily make beautiful, branded reports.

Start your free trial of Keyhole today.

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The Essential Guide to Social Media Icons for Marketers


Have you ever come across a website that doesn’t have any social media icons? Chances are, you haven’t. These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels.

And now with social media playing such a huge role in our everyday lives, you can now see these icons virtually anywhere – from marketing material to business cards.

But before you start plastering on any social media icon that looks good to you, there are a few things you need to consider. Among these is legality, because these social media icons are still registered trademarks.

This post gives you an in-depth look at how social media icons can help with your branding and marketing efforts, how you can legally use them, and more. Let’s get started.

Jump Links:

Uses of Social Media Icons in Branding and Marketing

Brand Guidelines on Social Media Icons

Playing with Instagram Highlight Icons

Where to Source Free Social Media Icons

Uses of Social Media Icons in Branding and Marketing

First, let’s take a look at the potential of these social media icons and just to what extent you can use them for your business. These icons play a critical role in social media branding, as they help direct your target audience towards your brand’s social media pages. 

In other words, you direct the attention to your brand’s social media and bring in new followers.

The best part is that you can use social media icons for both online and offline marketing. Here’s a quick look at the different use cases of social media icons in branding and marketing:

Adding Them to Your Website

Display social media icons on your website and help visitors discover new ways to connect with your brand.

Social Media Icons - Keyhole - Hashtag Tracking

Encouraging Content Shares with Social Share Buttons

Icons make it easier to add social share buttons to your content and encourage more content shares. Each button will have an icon of the relevant social media platform, so your audience knows exactly where they can share the piece of content.

These buttons allow people to easily share the content on social media with just a few clicks rather than having to open a new tab on their browser and pasting the content URL manually. 

This makes them much more likely to share, further boosting your visibility and enhancing your overall content strategy.

On your blog, you can just add social share buttons at the end of each piece or on the left-hand panel. On YouTube, you can also use the annotations feature to add a clickable social media icon encouraging people to follow you.

Social Media Icons - Keyhole - Hashtag Tracking

Including Them in Your Newsletters and Email Signatures

Provide your email recipients with other ways to connect with you by including social media icons in your email signature. This could be a great option for brand representatives that work directly with customers and vendors alike.

Social Media Icons - Keyhole - Hashtag Tracking - Signature

For brand newsletters, you can add social media icons linking to your brand’s social media pages.

Social Media Icons - Keyhole - Hashtag Tracking - Social Media Page

Using Them in Your Print Collateral

The uses of social media icons aren’t just limited to online use; you can even use them in your print collateral such as business cards, print ads, and brochures. Adding icons in place of text where possible will help the design look great because you get to save some space and minimize clutter.

Since you can’t hyperlink on paper, you’ll have to include the URL or handle that will direct people to your social media page. For example – or

Brand Guidelines on Social Media Icons

As mentioned earlier, social media icons are still registered trademarks so there are restrictions on how you can modify them. That means you can’t use a pink and orange icon pack just because those colours align with your brand’s visual identity. You also need to keep the brand guidelines in mind for each social media icon:


Key brand guidelines for Facebook:

  • Make sure the “f” logo is in Facebook blue or white. If this isn’t possible due to technical limitations, stick to black and white.

  • Do not deconstruct or modify the “f” logo in any way by changing the colour, design, or scale.

  • The icon should be similar in size to neighboring icons.

  • Avoid animating or representing the logo in physical form.


Key brand guidelines for Instagram:

  • Only use the icons provided in the Brand Resource Center. You can either get a multicolour or a black and white version of the Instagram glyph.

  • Although Instagram recommends that you show the glyph in either black or white, you have the freedom to change it to any solid color. But you may not change other aspects of the design.

  • Always maintain the icon’s set proportions and make sure it’s never smaller than 29×29 pixels.

  • Maintain a clear space around the glyph that’s at least one-half of its size so it doesn’t compete with other visual or text elements.


Key brand guidelines for Twitter:

  • You may only show the icon in Twitter blue or white. In case of printing limitations, you may get permission from Twitter to display the icon in black.

  • Do not modify the colour in any way such as using a different colour, adding gradient and other special effects, or filling it with patterns.

  • Do not make any modifications to the icon such as changing its orientation, skewing, rotating, or stretching it, adding other elements, etc.

  • While Twitter recommends using the icon without a container, you have permission to use it with a circle, a square, or a square with rounded edges.

  • Do not animate or anthropomorphize the logo.


Key brand guidelines for LinkedIn:

  • Always display the LinkedIn icon on a solid white background. If that’s not possible, you may use a solid, light background instead.

  • The icon should always be displayed in colour through digital mediums. In case of technical and printing limitations, you may use the icon in solid black.

  • Do not make any modifications to the icon provided by LinkedIn. You may not change any aspect of the icon including its colour, shape, and proportions. So you can’t alter, distort, or remove any design element.

  • The icon should be at least 21px tall on screen or 0.25” tall in print applications.

Playing with Instagram Highlight Icons

With all these brand guidelines to keep in mind, you have limited space to play around with the official icons for social media platforms. The last thing you want to do is stir up some legal issues because you decided to use some modified social media icons on your website. 

And if you’ve seen some of the free icon packs available online, you might have noticed that a lot of them don’t meet these guidelines.

On the bright side, you do have other options to channel your creativity and showcase your brand personality through social media. For instance, you have the freedom to play around as much as you want with the icons for your Instagram Highlight covers.

Uploading icons on your Instagram Highlight covers will allow you to follow a uniform theme on your Instagram page. This makes it easier to maintain your Feed aesthetic and brand visual identity.

Here’s how your Highlights will look without a themed cover. It’s not necessarily bad, but it can get a bit messy, especially if you want to maintain a consistent aesthetic for your Feed. These random images will, without a doubt, be an eyesore compared to the rest of your Feed.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight covers

Here’s how your Highlight covers will look if you use icons that follow a specific theme. You can see the massive difference in visual appeal between the two. And each cover has an icon that’s relevant to the Highlight category. For instance, Highlights for “Gift Thrift” have an icon representing a gift and “Contact Us” has an icon representing a waving hand.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight covers example

Where to Source Free Social Media Icons

As mentioned above, you need to follow specific brand guidelines when using social media icons for your business. And that puts limitations on colors, shapes, and overall aesthetic. So although there are plenty of free social media icons available online, the safest bet is to download them directly from the brand.

Here are the top sources to download official social media icons for free so you can use them legally:

1. Facebook Brand Resource Center

Get the permitted Facebook logo directly from the company’s Brand Resource Center.

2. Instagram Brand Resource Center

Get the official Instagram glyph icons directly from the company’s Brand Resource Center.

3. Twitter Brand Resources

The official Twitter icon is available for free download from the company’s Brand Resources.

4. LinkedIn Brand Guidelines Page

The LinkedIn Brand Guidelines page lets you download the official social media icons for free.

As for the icons on your Instagram Highlight covers, you’ll find several places to download them for free. You can also create your own using multimedia content creation tools such as Canva and Visme. Check out the top icon packs you can download for free:

1. 20 Instagram Highlight Icons by Denis

Artist Denis shares a set of icons representing items that can fit into different categories. It maintains a consistent and minimal black and white sketch design with a pale blue background.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 1

Check out the icon set here.

2. Floral Instagram Highlights

This icon pack from freepik follows a fall colour scheme, implementing earthy shades of brown, cream, grey, and green. A minimal floral sketch represents each icon.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 2

Check out the icon set here.

3. Instagram Highlights Stories Food Icon Pack

Food bloggers, chefs, and restaurateurs alike will love this icon pack representing different food items such as donuts, burgers, corndogs, fries, and more.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 3

Check out the icon set here.

4. Free Instagram Stories Highlight Icons from Later

Later offers a set of free Instagram Highlight icons that you can customize to fit your brand’s visual identity. The icon pack comes with minimalist graphical elements that can fit into various categories.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 4

Check out the icon set here.

5. Gray Instagram Highlight Covers by Cappuccino and Fashion

Mommy style blogger Madeline shares a set of icons for your Instagram Highlight covers in a minimalist, grey theme. This comes with 20+ icons that can fit into a variety of categories.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 5

Check out the icon set here.

6. Minimal Highlights Covers in Green

If grey isn’t your colour, you can also opt for this minimalist icon pack in cool and earthy green. The graphics represent various objects and themes to fit into multiple categories.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 6

Check out the icon set here.

7. Instagram Highlights Stories Shopping Icon Pack

For retailers, this solid black shopping icon pack might be just what you need for your Instagram Highlights. You have icons representing various objects such as wallets, shopping carts, customer representatives, and more.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 7

Check out the icon set here.

8. Blue Splash Covers

If you like something more colourful, you might also like this blue splash icon pack. It includes several basic white icons with a splash of blue in the background.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 8

Check out the icon set here.

9. Instagram Highlights Stories Travel Icon Pack

For Instagram influencers who travel frequently and for travel-related businesses alike, this travel icon pack would make the perfect Instagram Highlight covers. It includes cartoonish and brightly coloured icons representing travel-related items such as trains, planes, palm trees, mountains, and more.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 9

Check out the icon set here.

10. 60 Instagram Highlight Icons by Denis

Designer, Denis offers another set of free Instagram Highlight icons representing a wide variety of categories. This pack maintains a minima light blue and white theme with simple black outlines.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 10

Check out the icon set here.

Best Practices on Using Social Media Icons

Now that you’re armed with the essential brand guidelines and free download resources, you’re just about ready to start making the most of social media icons. But before that, make sure you follow the best practices below:

1. Maintain Uniform Space and Size

Make sure that all the social media icons you use are of the same size. And don’t forget to evenly space them out so that they don’t compete with each other. This not only follows the brand guidelines of different social media platforms but also looks great design-wise.

2. Minimize Clutter

Don’t clutter up the space with too many icons or you could end up overwhelming your audience. Instead, pick out up to five icons leading to your brand’s most important social media pages.

3. Make Sure Your Brand is the Main Focus

Avoid making them larger than your own brand logo. Your brand should be the main focus, and any social media icon larger than your official logo will overshadow it.

4. Place Icons Strategically

Although your social media icons shouldn’t be the main focus of the page, they should still be prominently visible if you want to attract new followers. Most companies place them at the bottom of the page, so you can follow the same tactic. But don’t make them too small that everyone misses them when they visit your site.

Gearing for Social Media Growth

Social media icons may play only a small role in your overall branding and marketing strategy. But the smallest things can make all the difference between a well-established social media marketing strategy and a developing one. And social media icons help you paint a complete and professional picture in the eyes of your audience.

In addition, you can strengthen your social media strategy by routinely tracking your performance and looking for optimization opportunities.

The Keyhole Social Media Account Analytics tool comes with robust features to help you with this. It provides you with a complete breakdown of your follower demographics and offers suggestions to improve your strategy such as optimal post length and best time to post.

So make the most of your analytics insights and the tips we’ve provided here to build a powerful social branding and marketing strategy for your business. And don’t forget to sign up for a Keyhole free trial to strengthen your efforts.

Related Articles:

What Instagram Stories Metrics Should I Track?

7 Important Instagram Analytics Marketers Need to Know [+ 4 Tools!]

Instagram Messages: How Businesses Can Engage Their Audience & Tools to Manage Your Inbox

Instagram Reels vs TikTok: What You Need to Know

If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. And as the US announces a potential ban on TikTok it looks like an opportunity for IG Reels to really gain traction.

Instagram Reels vs TikTok - Key Differences and What You Need to Know

What’s more, it seems people have questions. A lot of them:

  • Is Instagram Reels going to be popular?

  • How do you use it? 

  • When will it roll out in other countries (right now Reels is available in bigger markets including the US, Mexico, India, Brazil, the U.K., Australia, Spain, France, Germany, Japan, Argentina and a few others.)

  • Is IG Reels going to replace TikTok? 

Let’s find out! 

Jump Links:

What is Instagram Reels?
How to Create Instagram Reels
Instagram Reels vs TikTok
What Do Influencers Have to Say?

What is Instagram Reels?

Instagram Reels is a relatively new Instagram video feature, which allows users to make short, 15-second videos. Just like TikTok, IG Reels allows you to use your original video sound or add pre-existing sound clips. 

We must note, although Reels might look like a TikTok replica – the feature integrates quite well with already existing Instagram editing tools and filters. 

The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead.

If you have a private Instagram account, only your followers can access your Reels. If you have a public one, then anyone can see them (just like the privacy settings on other Instagram posts). 

In case you’re absolutely new to Instagram Reels, you can recognize IG Reels by looking for an icon in the lower-left corner of the video when you scroll through your Insta feed (or if you’re looking at someone’s profile, you’ll notice the icon in the upper-right corner). 

Instagram Reels vs TikTok - Key Differences and What You Need to Know
Source: Instagram

Chances are you’ve already been “exposed” to an IG Reels video already, even if you haven’t paid much attention!

IG Reels can be uploaded to Instagram Stories, or you can find them shared on the feed as an addition to a Reels gallery of users’ profiles.

They appear frequently on the Explore page too – and from what we’ve seen so far, they’re the best of Instagram’s trending culture! They typically appear as one of the first pieces of content that a user will see on their Explore page.

Fun fact: if one of your IG Reels ends up being featured on the Explore page, you’ll receive a special notification to let you know. 

Instagram Reels Facts and Stats 

It could be tricky to talk about statistics and analytics when it comes to a relatively new tool, but the stats we have so far illustrate the impact Instagram Reels has on the Instagram community and the overall response to it in general. 

So, here are some empowering IG Reels stats you need to know:

  • IG Reels was initially released in Brazil, and Brazil’s Instagram users are said to typically increase by 1% each month.

  • Instagram downloads increased 11.4% in India after IG Reels was introduced in July 2020.

  • 20 of the NBA’s 30 teams are using Instagram Reels. 

  • NBA franchises are allegedly getting 22% higher engagement with Instagram Reels as compared to Instagram stories or Instagram posts.

  • IG Reels is available in 50 countries as of August 5, 2020.

  • Brands are already taking advantage of using IG Reels as a new content distribution method; Louis Vuitton averages 7M views on each Reel, Sephora France gets more than 453K views, while Red Bull France has several viral Reels with more than 2.4M views on their most popular one. 

Overall, Instagram Reels is a refreshing addition to an already feature-rich app, or as Instagram puts it

Reels gives people new ways to express themselves, discover more of what they love on Instagram, and help anyone with the ambition of becoming a creator take center stage.

Now you know what Reels are and why you should try it.

How to Create Instagram Reels

If you’re already on Instagram, then we guarantee you’ll know how to use IG Reels. But just in case, let’s quickly walk you through the process. 

The first step is to select Reels at the bottom of your Instagram camera. 

Once you do so, various editing tools will pop up on the left side of your screen to help you create a more interesting and fun Reel such as:

  • Audio 
  • Align
  • Timer and Countdown 
  • Augmented Reality (AR) Effects 
  • Speed
Instagram Reels vs TikTok - Key Differences and What You Need to Know
Source: Instagram

You can record a Reel by pressing and holding the capture button (just like a normal IG video). 

As you record, you’ll notice a progress indicator at the top of your screen so that you know where you stand with your video – remember, Instagram Reels are up to 15 seconds long. They differ from TikTok videos as the maximum limit is different.

Once you’re done filming, you’ll spot two arrows on either side of the shutter button (the left one serves to replay the clip you’ve just finished filming). 

Instagram Reels vs TikTok - Key Differences and What You Need to Know
Instagram Screenshot by Shelby Brown/CNET

In case you want to delete the clip, all you need to do is tap the trash can icon and then select Discard

CNET have recently published a step by step guide to creating your first IG Reels video – you can read it here: IG tutorial: How to use the TikTok competitor.

Instagram Reels vs TikTok

The fact everybody associates and compares Instagram Reels to a TikTok video isn’t a mere coincidence.

Instagram Reels vs TikTok - Key Differences and What You Need to Know

It’s obvious that Instagram Reels has the same premise as TikTok – to provide video entertainment for a wide range of users, which in essence – is more or less the purpose behind each social media tool. 

To read more about other social media tools, don’t hesitate to check our guide on 20 Social Media Tools: Automation to Save Time and Outperform Competitors.

Now, the content we see posted on both IG Reels and TikTok is as follows: lip-synching, pranks, dance competitions, various tutorials, and authentic looking music videos. 

TikTok and Instagram Reels also have similar video creation tools and features. 

Instagram Reels vs TikTok - Key Differences and What You Need to Know

So, while the foundational basis of the two tools is the same, a TikTok video and an Instagram Reels video differ in many aspects.

Let’s see what they are. 

First, TikTok is a separate, stand-alone platform, and Instagram Reels is a new feature within a pre-existing app.

In terms of length, a TikTok video has a 1-minute limit, while IG Reels has only a 15-second video option.

When you create your videos, they’re all saved on TikTok – on Instagram Reels, you can decide to share on your story only, and they will last for only 24 hours.

Alternatively, you can post your Instagram Reel onto your feed, where it will live permanently unless deleted or archived.

One key difference is the purpose of each platform.

While TikTok video is still used purely for entertainment, Instagram has a proven track record of helping businesses to promote products and raise brand awareness.

IG Reels is advantageous in this aspect. We’re sure TikTok will get there eventually – especially since the platform has started producing its own stars

Another thing that really sets these two platforms apart is the choice of music and audio – at the time this article was written, a TikTok video allows for a much wider range of songs, whereas with Instagram Reels, there are speculations that Reels may be launching licensed music for use very soon. 

Finally, Instagram Reels knows TikTok has set the bar high.

Just consider the following 2020 TikTok stats:

  • TikTok is the 4th most downloaded free iPhone app in 2019 (and the 2nd from all apps downloaded in 2019 both on Google Play and Apple App Store).

  • It’s currently available in 154 countries and in 39 languages. 

  • TikTok is said to have the highest follower engagement rates across 100,000 user profiles. 

  • It has 800 million active users worldwide. 

  • It has been installed over 1.9 billion times globally (having 113 million downloads in February 2020 alone). 

  • 20% of all TikTok revenue comes from the USA.

  • 9 Out of 10 TikTok users use the app several times daily.

While it may be hard for IG to beat these stats, taking into consideration Instagram’s popularity – it’s far from impossible. 

If anything, it will most certainly be a social media challenge to do it. 

What Do Influencers Have to Say?

Now let’s consider another perspective. 

Instead of seeing Instagram Reels only as a TikTok alternative, a TikTok Clone, or a TikTok Copycat, influencers offer a refreshing perspective: many are planning to try and explore IG, while remaining active on TikTok as well. 

So, how about using both? 

Is it possible for two king candidates to share the same video throne?

Instagram Reels vs TikTok - Key Differences and What You Need to Know

For example, Amanda Cerny, a well-known comedian and actor who got her breakthrough on Vine and YouTube, has stated: “Just as brands shouldn’t advertise on only one platform, I can’t put all of my eggs in one basket either”. 

She then added, “Different strokes for different folks! A fan in India may be on Instagram Reels, while a fan in Brazil may be on TikTok. […] I want to spread the smiles globally and not limit myself to one platform.”

We dare say videos have been around far before TikTok or IG Reels – what they did differently is they revolutionized the way we look at videos by adding a playful approach to it. 

Check out our previous articles to learn more about How to Become an Instagram Influencer: 13 Steps for Beginners and What Type of Influencer is Best for My Campaign? 

What’s Next? 

To sum up, Instagram Reels is another way for brands to get in touch with their Instagram audience and engage in playful campaigns. 

It can definitely transform your social media presence for the better. Now, if it’s here to stay or not depends on whether it finds its own IG Reels community.

Although currently the only analytics available for it are likes, comments and view counts, this will definitely be further developed in the future. 

That said, we at Keyhole have the necessary tools to help you dive deep into your Instagram Reels experience, and make the most of it with our Instagram Analytics

Are you ready to try it?

Related Articles:

Instagram Posts vs Instagram Stories: Is One Better Than the Other?

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook

This article was updated on August 12th, 2020.

Finding influencers has become much easier over time – especially with the explosive growth of social media and information that is now available.

You can use available data from social networks and social media analytics tools to rank their influence objectively.

Using hashtags will bring your influencer marketing to the next level by filtering out influencers based on your contextual needs.

For example, if you’re looking for influencers to promote the Audi A4, you don’t need to use generic users who are influential in ‘cars’ — that’s too broad!

Instead, hashtags like #AudiA4 can help you find influencers with true reach and power over their audience to promote the Audi A4.

Want to learn how?

This article will walk you through some simple methods to find influencers on Instagram, Twitter and Facebook using hashtags.

Jump Links:

Why Does Your Brand Need Influencers?
Why Hashtags Matter to Your Influencer Marketing Campaign

Types of Hashtags to Use
1. Industry-Centric Hashtags
2. Branded Hashtags
3. Location Hashtags
4. Celebration / Holiday Related Hashtags 

How To Find Influencers On Instagram, Twitter And Facebook Using Hashtags

Criteria to Select the Best Influencers
1. Build a Long List of Influencers 
2. Examine Their Reach Metrics
3. Consider Relevance 
4. Identify the Level of Engagement 
5. Personality
6. Vet the Content 

Best Practices For Reaching Out To Influencers
1. Establish Brand Goals
2. Engage with Influencers
3. Personalize Your Outreach Approach 
4. Be Part of the Conversation

Why Does Your Brand Need Influencers?

Before we get down to business, let’s first take a look at why influencers are important for your business. 

When you work with influencers, you not only tap into their audience, but also their audience’s network. 

Because of their huge influence, influencers can help increase your social media reach exponentially, drive rich traffic to your website, and most importantly sell your product through their recommendation or by sharing their experience.

If you’re still on the fence about influencer marketing, here are five statistics that will convince you:

Why Hashtags Matter to Your Influencer Marketing Campaign

Hashtags are, no doubt, one of the best ways to find influencers for your marketing campaign.

Why is that so?

Tracking which hashtags influencers are using gives you valuable information that will better inform your influencer marketing strategy. 

For starters, hashtags can help you better understand the conversation themes that influencers want to be a part of. This lets you know what influencers care about.

When you reach out to your preferred influencers, you will know exactly what to offer them so that they’ll want to work with you.  

Hashtags also give you a glance inside of the influencer’s strategy, giving you the chance to know what they think is currently trending in your industry. 

Hashtags can also give you useful competitive data. Taking a look at brand or campaign-specific hashtags that influencers are using within their posts will help you know which influencers are working with your competition. 

Types of Hashtags to Use

When it comes to using hashtags to find influencers to partner with, you have to be strategic in the way you do it. Not all hashtags will be useful to you. Here’s a guide on how to select your hashtags. 

1. Industry-Centric Hashtags

These are hashtags created using broad and common terms that are specific to your niche.

Such hashtags convey exactly what your content is all about without forcing the reader to guess. For instance, #fitness for sports brands and #wanderlust for travel-related accounts. 

2. Branded Hashtags

Branded hashtags tell you directly about the brand. Most brands use their brand name as standalone hashtags. For instance, #Audi.

3. Location Hashtags

Most brands tend to neglect location hashtags, but they are quite helpful in finding influencers interested in your area of business. They are especially fantastic for brick and mortar businesses and travel brands. Location hashtags help increase the scope of your post reach.

4. Celebration / Holiday Related Hashtags 

Most influencers bank on special days like Mother’s Day, Halloween, Valentine’s Day, etc. to promote their content.

Using these hashtags to find influencers can fetch you amazing results especially if you’re planning a celebration-related or holiday related influencer campaign.

How To Find Influencers On Instagram, Twitter And Facebook Using Hashtags

Now, let’s get down to business…


If you’re looking to find social influencers, Instagram is a great place to start.

Instagram has grown to be larger than Twitter, and is definitely a tool you should incorporate into your social strategy if you haven’t already.

Recent updates on Instagram have Instagram influencer marketing more effective. Instagram TV (IGTV) for example, allows users to create videos up to 60 minutes long. Influencers can now use IGTV to offer in-depth product reviews, tutorials and  ‘how-to’ series.

Another great update is the ability to schedule posts for Instagram and IGTV up to six months in advance. This means that you can plan an influencer publishing schedule to release regular collaborative content.

But not every consumer is using Instagram.

According to statistics, the majority of consumers active on Instagram are aged between 18 and 24 years. Therefore, find influencers that resonate with this young demographic if they are your target audience. 

So how do you find influencers on Instagram?

One simple way to find social influencers on Instagram is to search for relevant hashtags, such as #AudiA4, and take a peek at the profiles of images that appear in the Top Posts of the hashtag.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi instagram hashtag to identify influencers who talk about audi.

You can also use a tool like Keyhole to track hashtags and sort results by highest number of engagements or likes.

You can peruse the profile and compare against metrics such as engagement to determine if they are a viable fit.

When checking their profile, you can also check to see if they have an email on their profile, identify as an influencer, blogger, or have their own website.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi instagram hashtag to identify influencers who talk about audi.


Twitter is another lucrative platform where you can find influencers.

Many users use Twitter as a direct distribution method, sharing their thoughts, opinions, and resources such as blog posts.

To use Twitter to find influencers, use the search bar and type in the relevant hashtag you’d like to search.

We’ll continue to use #AudiA4 as our example.

Using the Audi twitter hashtag to identify influencers who talk about audi.
Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi twitter hashtag to identify influencers who talk about audi.

You’ll see a timeline of tweets for that particular hashtag. Twitter defaults to displaying the top search results, but you can also sort by latest Tweets, people, photos, and videos.

You can scroll through the list and begin to find influencers for your brand.

Some key metrics to examine when identifying influencers on Twitter are engagement, including Retweets and Likes.

You can click on their profile to learn more about the user, and examine metrics such as their follower count.


Facebook is another great platform to use for influencer marketing. The social platform is continuously making updates that seem to be favouring brands if used well. 

For instance, you can now use Facebook Live to broadcast live video on multiple platforms at once. So Live streams by your influencers can now be seen by more audiences around the world.

Influencers can now host Watch Parties and tag branded content partners. Additionally, if you host a Watch Party with an influencer, you will both be able to see the metrics making it possible to measure your ROI.

When it comes to using hashtags to find influencers on Facebook, you might have to dig deeper because hashtags on Facebook are typically used less in comparison to platforms such as Twitter and Instagram. However, there is still a plethora of opportunities to find influencers on Facebook.

In the Facebook search bar, type in the hashtag relevant to your industry that you want to search.

Using the Aritzia facebook hashtag to identify influencers who talk about aritzia

You will see all posts show up. You can choose to filter the search results by who the posts are coming from, post type, tagged locations, date posted, and more.

Explore a users profile to determine if they are a suitable influencer for your campaign.

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand, and will be a good fit for your marketing campaigns.

You can also use Keyhole to identify top influencers within a tracked keyword.

Hashtag Tracker - Snippet of Keyhole

Criteria to Select the Best Influencers

Now that you know how to use hashtags to find influencers on the top three social platforms, let’s see how to select the best influencers for your campaign.

1. Build a Long List of Influencers 

Take a look at the influencers that you were able to find using hashtags and compile an influencer database. Your database should include influencer names, social footprint, personal performance metrics and contact information.

2. Examine their Reach Metrics

Next, categorize your influencer based on reach, which is defined by the audience size. Consider the following categories:

  • Celebrity: Celebrities tend to have a large audience size. However, they also tend to have a less engaged audience. 

  • Macro-influencer: Macro-influencers build their online personal brands to attract large fanbases. Many have a significant presence and are often approached by brands for sponsored posts. The advantage of using macro-influencers is that they have a distinguished voice and brand aesthetic.

  • Micro-influencer: Micro-influencers, unlike macro-influencers, have a smaller following of less than 10,000 but their audience is highly engaged. Just like macro-influencers, micro-influencers build an online following by sharing specific content that speaks to their audience.

3. Consider Relevance 

After you’ve looked at influencer reach, the next thing to look at is relevance. Relevance measures the contextual fit for your brand. Who from your list would be most relevant to your audience?

To answer this question, use brand personas to determine who is appropriate to engage with based on the categories and topics they are discussing. Select influencers who naturally connect to your mission, topics, product or service.

4. Identify the Level of Engagement 

Once you’ve narrowed down your list to the influencers most relevant to your brand, go further down to influencers with the most committed and engaged following. Follower engagement speaks to the influencer’s authenticity. 

5. Personality

Influencers become close business associates during the campaign. You, therefore, want to work with people who are reliable, honest, and professional. 

6. Vet the Content 

Lastly, you want to work with influencers whose content fits your brand. Does the influencer post content that would speak to your audience?

Be vigilant when vetting content for obscenity, profanity, highly political posts, and competitor mentions, as these may make your campaign could quickly backfire.

Best Practices For Reaching Out To Influencers

Once you’ve selected the right partners to work with, you have to reach out to them and request for them to partner with you. Remember, just because you’re interested in working with an influencer does not mean they’ll want to work with you too. How you approach them will help convince them to work with you. 

Here’s how to do it. 

1. Establish Brand Goals

Before you start reaching out to your chosen influencers, you must establish the goals of your influencer marketing strategy. Are you looking to increase sales, heighten your brand awareness, or grow your social engagement?

For your influencer marketing campaign to succeed, it’s vital that you create clear objectives, develop a clear message, and determine the campaign’s potential ROI before approaching influencers.

2. Engage with Influencers

Before reaching out to influencers, follow them on their various social media channels. Engage with their content and their audiences. Show an interest in what they do. This will make starting a conversation with them much easier.

3. Personalize your Outreach Approach 

Once you’re ready to start a conversation with the right partners, tailor your invitation for participation to what you’ve learned about them. Use the research you’ve done so far to solidify the relationship.

4. Be Part of the Conversation

Don’t leave all the work to your influencers. When you partner with influencers, make an effort to take part in the conversation during the influencer marketing campaign. Produce valuable content for your blog, share your opinion on topics trending in your industry, etc. This will drive organic traffic to your campaign and give it more relevance.

Wrapping Up

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand and will be a good fit for your marketing campaigns.

Related Articles:

How Do I Measure Hashtag Performance?

How Much Instagram Influencers Cost: A Guide to Influencer Marketing Pricing

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

How Much Instagram Influencers Cost: A Guide to Influencer Marketing Pricing

Nowadays, if there’s a single Instagram marketing strategy gaining momentum then that surely is influencer marketing.

If there’s anything troublesome about influencer marketing, it’s that there is definitely a bunch of marketers trying to determine Instagram influencer pricing. 

Yet, with the influencer marketing industry expected to be worth up to $15 billion by 2022, it seems marketers are left with no other option but to find their way around it. 

Тhis can cause a lot of headaches, but when you see the ROI come in from your influencer marketing efforts, it’ll make going through the trouble of pricing and budgeting for an influencer campaign worth it.

Still, there are many factors contributing to the overall influencer marketing pricing that can prove to be helpful in the long-run.

From understanding the different types of influencer campaigns you can plan, to the different types of influencers you can collaborate with – once you wrap your head around it, it all becomes more pragmatic and manageable. 

And that’s precisely what we’re aiming at in this text, so read on if Instagram influencer pricing intimidates you or if you’re not sure how to set pricing.

Jump Links:

What Are Influencers and Why Are They Important?

Types of Instagram Influencer Campaigns:
Sponsored Instagram Content
Instagram Story
Instagram Post
Instagram Live
Brand Ambassador 
Discount Codes 

Different Instagram Influencer Tiers

Instagram Influencer Pricing Factors

What Are Influencers and Why Are They Important?

If you look up the definition of the term influencer on Google, here’s what you’ll find: 

In general, an influencer is a person or thing that influences another. 

In a marketing context, an influencer is described as a person with the ability to influence potential buyers of a product or service by promoting or recommending the product/service on social media. 

So, influencers are people who usually have a large number of social media followers, create engaging content and are in a position to influence others with their suggestions and recommendations. 

And when marketers decide to collaborate with influencers, that marketing strategy is known as influencer marketing strategy. 

Way back in 2016, Forbes called influencers celebrity endorsements. 

In fact, it seems influencers are so highly regarded, that their social media importance surpasses that of actual celebrities. 

And if you still have some doubts about the power of influencer marketing, consider the following 2020 influencer statistics: 

  • 70% of teens trust influencers more than traditional celebrities
  • 86% of women use social media for purchasing advice
  • Influencer marketing campaigns earn $6.50 for every dollar spent
  • Influencer marketing Is the fastest-growing online customer-acquisition method
  • 67% of marketers promote content with the help of influencers
  • 60% of consumers have been influenced by social media or blog while shopping at a store

As much as statistics and research data might be reliable, they aren’t helpful with certain practical aspects such as answering the question of how much does an Instagram influencer cost?

Types of Instagram Influencer Campaigns

The purpose of every influencer campaign is to raise brand awareness, reach new customers and generate more revenue. 

And social media is the perfect format to do so!

 Source: Mediakix 

In fact, when it comes to influencer marketing, Instagram is the leading social media channel. And, as such, it allows you several options to choose from for your campaign. 


You may not have organized giveaways (yet), but one thing’s for sure – if you have an Instagram profile, you have definitely seen one at some point. 

Although giveaways are short-term, they’re quite popular and at the same time they’re a great way of raising brand awareness. 

Giveaways are orchestrated by giving an influencer your product/service to offer to their followers.

Entering and engaging with the giveaway involves followers tagging their friends, new users following the influencer’s Instagram profile as well as the brand’s profile. There are many different ways to enter giveaways.

Giveaways are significant, as they involve a lot of comments and likes; they increase the engagement rate and leave everybody satisfied.

The followers get a chance to win a free product, the influencer increases their engagement rate and following and the brand promotes its product/service, plus potentially gains more followers on Instagram. 


Takeovers are becoming increasingly popular, but they’re usually not the first part of an influencer campaign. 

Oftentimes, after a brand has gained confidence in a particular influencer, they would offer them access to their Instagram profile so that the influencer creates content for the brand. 

This can be a one-off engagement, or it can last for a longer period of time – it’s a mutual decision made by the brand and the influencer. 

Sponsored Instagram content is one of the most frequently used approaches when it comes to influencer marketing.

  Source: Mediakix

The success of influencer campaigns isn’t random. In fact, there’s a higher digital hierarchy when it comes to how well certain content formats are accepted. 

Based on the results presented in this graph, we can conclude that Instagram posts are the most influential content format (78%), followed by Instagram stories (73%). Instagram videos are fourth place (54%). 

All you have to do is come up with your campaign details, and get things moving.

And if you want to check the success of your influencer marketing campaign afterwards, you can use some third-party tools to help you.

For example, here at Keyhole, we assist marketers in finding potential influencers to partner with as well as measuring the impact of social media and influencer campaigns. 

Instagram Story

Instagram stories allow you to post and view visual and video content for 24 hours. Insta stories are great, because they allow you to… well, to really tell a story. 

Influencers can get creative, engage in visual storytelling and bring your brand closer to their following. 

Oh, and once you settle on how much the influencer collaboration will cost you, expect to get a higher price if you want your website’s link to be included in the stories. 

Instagram Post

Instagram posts can include a photo or a video. Instagram also allows you to post a photo carousel, with a combination of photos / videos, and more than one photo or video per post.

There are also post captions that allow you to express yourself below what’s being posted.  

In general, slideshow posts will cost you more than a single photo, and a video costs more than an image (it might cost up to 40-50% more). 

Instagram Live

Instagram live is another popular Instagram feature because it allows influencers to connect with their followers in real time. 

It makes the digital relationship stronger because followers can ask questions and get their answers right away, as well as request to get access in the live stream (depending on what format the influencer decides on prior to hosting the live event). 

Instagram live is also awesome because it puts both the influencer and the followers on the same level of communication, and it makes their interaction much more engaging and amusing. 


IGTV  is a video feature on Instagram that allows users to upload vertical videos up to ten minutes long (or up to 60 minutes if you’re a verified user, but they have to be uploaded from a computer). 

This is a great feature if you want to talk about something in greater depth and open up a longer discussion. 

For example, if an influencer wants to talk about the brand’s latest clothing collection, they can post several photos and a couple of stories, but if they want to review each outfit and promote actual clothing pieces they have more freedom, time, and space to do so in an IGTV.  


Gifting is pretty much self-explanatory. 

Usually, a brand would send a specific product to an influencer (oftentimes accompanied by a personalized message) and hope they’ll post the product and publicly thank the brand. 

This is called product seeding, and it’s done with the intention of getting brand recognition, proper exposure as well as getting clients willing to make a purchase. 

It’s also great for getting feedback – the comment section on Instagram is a great place to see if your product is yay or nay

Brand Ambassador 

Being a brand ambassador sounds like having a very formal title, but it’s again a straightforward collaboration, only meant to last a bit longer. 

Brand ambassadors usually share photos, images, videos and stories about your product for a certain amount of time, and they’re meant to be seen as those who use your product the MOST. 

For example, if you want to promote leggings, then a brand ambassador would post images of themselves frequently wearing those leggings while in the gym, riding a bike, exercising at home, and so on. 

Suggested ReadWhat is a Brand Ambassador? & How to Launch a Successful Ambassador Program

Discount Codes 

If the purpose of your campaign is to drive sales and stimulate users to make a purchase, then discount codes come into play. This is done with a so-called “unique” discount code.

Let’s say the influencer’s name is Stephanie, and her account name is fashion_with_Steph. The discount code can be something like Stephanie10.

So, the influencer can share the product that’s supposed to be purchased (or it could be more items, a whole collection, and so on), and share the discount code with their following. 

The results of this campaign (based on the number of purchases) can show if this was a successful campaign as well as assist you in deciding on the Instagram influencer pricing.  

This approach also lowers the difficulties in calculating your influencer marketing ROI.

Different Instagram Influencer Tiers

No one could undermine the importance of influencers, as according to Bernard Clive, every growing brand thrives on brand influencers and advocates. So, influencers can be the key factor when it comes to reaching the clients you’re targeting. 

However, the way you manage that is going to depend on the type of influencer you’re collaborating with. 

Believe it or not, there’s some digital hierarchy even within the influencers’ world!

Let’s dive into the specifics of it and see what each influencer tier entails!

Mega Influencers (1m+ followers)

Mega instagram influencers hold a celebrity status and have a following most Instagrammers can only dream of. 

They’re well-known in their niche, post high-quality photos, and shape popular culture. They’re the movers and shakers on Instagram. 

Partnering with a mega influencer might make your sales skyrocket, but it will require a huge initial investment on your part too. That’s why usually large brands tend to collaborate with them. 

They cost hundreds of thousands of dollars per post

A great example of a mega-influencer is Chiara Ferragni, the most-followed Italian influencer, who, as of April 2020, has 19.4 million followers on Instagram. 

She has been known to collaborate with brands such as Pantene, Calzedonia and even Lancome. She’s a leader in the fashion industry and even even has her own store. 

Macro Influencers (500k – 1m followers) 

Macro-influencers have a sizable following on Instagram, and they’re very appealing to brands because they don’t cost as much as mega-influencers do, yet they hold very similar social media importance as them. 

In other words, working with macro-influencers allows you to reach a huge audience without breaking the bank (which is highly likely to happen if you decide to collaborate with a mega-influencer, for example). 

They’ll usually request thousands of dollars per post.

A well-known travel influencer is Kiersten Rich better known as The Blonde Abroad, who basically changed the way travelers see travel. 

She organically grew her audience, has 564K Instagram followers, worked on producing high-quality website content as well as creating her own photo presets. 

She’s been known to collaborate with Murad Skincare, Pura Vida Bracelets, and Backcountry, to name a few. 

Mid-Tier Influencers (50k – 500k followers) 

Mid-tier Influencers are capable of securing expensive sponsorships, yet, they can’t reach the same amount as mega or macro-influencers can. 

Brands love them because they’re much more accessible than the higher influencer categories, yet they can deliver the same quality promotion. 

If you want to collaborate with a mid-tier influencer, expect to have to pay them anywhere from hundreds to thousands of dollars per post. 

Our mid-tier example is Alice Catherine, a UK based blog writer, very recognizable for her appreciation for vintage style in all shapes and forms. She has 207K Instagram followers. Alice has written extensively about fashion, skincare and has engaged in paid sponsorships as well as affiliate marketing. 

Micro Influencers (10-50k followers) 

According to some, micro-influencers are the gatekeepers of social media

They manage niche-specific communities, whereas larger influencers attract a broader audience (which again has its benefits too). 

Although micro influencers don’t have what you might consider a huge following (when compared to other influencer tiers), usually they have a very loyal and engaged following.

Micro-influencers are considered useful in raising awareness about new items and have been perceived as more credible than other groups.

In 2016, Bloglovin’ asked 2500 micro-influencers how much they typically charge per post on various platforms. The survey showed that 84% charged less than $250 and 97% charged less than $500 per branded post on Instagram.

These numbers show why micro-influencer collaborations have become so frequent – micro influencers provide great results at an affordable price.

Suggested Read: How to Find Micro Influencers on Instagram to Boost Sales

Take Jenn from Hello Rigby, for example. She has 25.4K Instagram followers

Both her blog and Instagram profile revolve around fashion, dogs and lifestyle in general. Her profile is full of images with her dog, colourful outfits, and engaging in fun activities, and she has worked with brands such as Target, Freshpet and Cold Stone Creamery. 

Nano Influencers (1-10k followers) 

According to a New York Times article, the best way to describe nano-influencers is the following: “everyone who’s on Instagram has that friend who is just really popular and is racking up ‘likes’ and comments and has great content”. So “that friend” would be a nano-influencer.

Nano-influencers tend to be open for collaborations and usually they ask for a minimal amount of money or a free product (sometimes maybe both) and that’s it. 

These are known as in-kind influencer partnerships. 

A good example of a nano-influencer is Bricely Liriano. She’s a lifestyle influencer and a fashion creator, as she likes to call herself. Bricely has advertised products from Aussie Hair USA, The Seaweed Bath Co., rue21, and so on. She has 9.618 followers on Instagram. 

Instagram Influencer Pricing Factors

As you might have noticed, we have not given you exact numbers so far.

That’s because of two reasons:

  1. Most influencers don’t share their fees publicly online.
  2. The price you pay is very individual and heavily depends on a couple of factors.

Number of Followers 

Usually, the more followers an influencer has, the higher the price. This is the case because the more followers one has, the larger audience the audience he/she can reach. 

However, keep in mind that many influencers have fake followers and that’s something to look out for in order not to be manipulated. 

Engagement Rate 

Besides the number of followers, another key factor to determine Instagram influencer pricing is the level of engagement. There’s a quick formula to calculate the engagement rate of a particular Instagrammer:

engagement rate formula
Engagement rate = (likes + comments) / followers x 100 

Usually, an engagement rate on Instagram between 1% and 3% is considered to be pretty good. In general, you’d consider the following questions: how often does the influencer posts on Instagram? Do they interact with their followers? If yes, how do they do it? Do they reply to questions, answer comments, engage in discussions? 

Knowing this is more important than you might initially think because it can determine if the post aimed at promoting your business will be seen by the influencers’ followers or not. 

Type of Post 

The influencer collaboration cost also depends on the type of content you want the influencer to create. 

Is it a single Instagram post? Are they doing a giveaway? Should they record a video? 

Think about which approach works best for your brand. Also take into account what the specific influencer you’re interested in has to offer and what kind of content has worked well for them in the past. Consider the influencer’s affinity with the brand too. 

Type of Product

The type of product also affects influencer pricing. 

For example, promoting a motorbike is definitely going to cost more than promoting yogurt. 

The first one asks for more logistics, open space, more in-depth planning, and so on. 

Direct Partnership vs. Through an Agency Partnership 

Are you directly contacting the influencer or you’re working with an agency? Both have pros and cons. 

An example of an influencer marketing package by Blixtiz 

For instance, if you decide to contact an agency, then you’ll have to pay both for the agency and the influencer (plus agencies usually offer fixed packages), but if you collaborate with an influencer only, then the terms of the contract are up to you and the influencer. Plus, you have greater freedom to negotiate. 

Suggested Read: Instagram Influencer Marketing: A Start-to-Finish Guide

Final Thoughts 

Instagram influencer pricing is indeed puzzling, and there’s always something to be added, mentioned or calculated. 

Granted, influencer marketing comes with its own set of challenges, but at the same time it’s a chance for marketers to show they are capable of overcoming them. 

After all, no influencer campaign ever came out without a dose of uncertainty, spontaneity and a deep trust in the marketing unknown. That’s how most collaborations are born anyway. 

Hence, Pantene has collaborated with Chiara Ferragni. Daniel Wellington has collaborated with Kendall Jenner. Morphe has collaborated with James Charles. 

What about you?

Who’s the next Instagram influencer you’re collaborating with? 

Related Articles:

What Type of Influencer is Best for My Campaign?

Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Top 25 Social Media Analytics Tools: The Definitive List

The Top 25 Social Media Analytics Tools

New Social Media Analytics Tools comparison!

Did you miss our previous article on the 27 best Hashtag Analytics strategies? No worries, you can read it here:

It can be a daunting task.

You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs. 

Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.

How do you know which of them would deliver on their promise? A good complete guide is a great place to look.

Here’s a guide showing you the top 25 social media analytics tools, and how they work.

Looking for a specific tool? Jump ahead:
1. Keyhole
2. AgoraPulse
3. Brandwatch
4. BrandMentions
5. Meltwater
6. Reputology
7. TapInfluence
8. Hootsuite
9. NetBase
10. Oktopost
11. quintly
12. Rival IQ
13. Social Studio
14. Sprout Social
15. Socialbakers
16. Brand24
17. Mention
18. Followerwonk
19. Iconosquare
20. Audiense
21. Tailwind
22. TweetReach
25. Snaplytics

Read moreTop 25 Social Media Analytics Tools: The Definitive List

Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another.

If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format.

We’re here to help!

Jump Links:

Differences and Similarities of Instagram Posts and Instagram Stories
When to Use Instagram Posts
When to Use Instagram Stories

Differences and Similarities of Instagram Posts and Instagram Stories

Instagram posts are the bulk of Instagram content. These are the traditional square photo and video posts that appear in your follower’s feeds.

As of 2020, Instagram posts can include captions up to 2,200 characters long, although the ideal Instagram post length is between 138 to 150 characters. Instagram posts typically feature several hashtags.

Instagram posts are evergreen. They appear on your profile forever (unless you delete them), so they tend to get more views over a longer period of time.

They need to reflect your brand image and values, and reflect the level of quality content that your followers expect. As a result, for major brands or accounts, Instagram posts are highly curated.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Instagram Stories are more fleeting and fun. Instagram Stories are only 15 seconds long and disappear 24 hours after they are posted.

However, you can feature your best Instagram Stories at the top of your profile and they will sit there permanently.

Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. Instagram Stories are in the vertical video or photo format rather than square.

They often include stickers or face filters—which you can’t use in an Instagram post.

Because Instagram stories are more temporary, they’re typically more casual. They’re used as a real-time engagement strategy rather than a perfect, polished Instagram post.

When to Use Instagram Posts

Instagram posts are best for content that is:

  • Evergreen –Content that you want people to be able to see forever
  • Curated – Aim for high-value content on your Instagram feed
  • Designed for reach – Posts are more likely to reach new audiences than Stories
  • Soundless – Most users scroll their feed with the sound off

A business’s Instagram posts may be:

  • Professional product shots
  • Well-produced videos

When to Use Instagram Stories

Instagram Stories are ideally:

  • Timely – Stories only last 24 hours, so they can be more “in the moment”
  • Casual – Selfie videos or behind-the-scenes content are more common
  • Designed for engagement – Your Stories will be watched by your current followers
  • Sound on – Most users watch Instagram Stories with their sound on

Example Instagram Stories for business would be:

  • Breaking announcements
  • Short-term discounts or sales
  • Polls for your customers
  • Behind-the-scenes videos or interviews

Start Tracking Your Instagram Analytics

Want to track the success of your Instagram campaigns? Start your free Keyhole trial to get started.

Related Articles:

How to Get More Instagram Followers: 30 Proven Strategies

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

When is The Best Time to Post on Instagram?

Wondering when you should post on Instagram to get the most visibility and engagement?

The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to mid-day. The two most cited studies on the topic are are:

However, every study acknowledges that the best time to post will vary per account.


Because every business is different, and every audience is different. Depending on your brand, you may appeal more to early risers while another brand appeals more to nighthawks.

Jump Links:

When is The Best Time to Post on Instagram Each Day of the Week?
Why Does it Matter When You Post on Instagram?
Factors That Impact The Best Time to Post on Instagram

When is The Best Time to Post on Instagram Each Day of the Week?

People’s routines change based on the day of the week, which means their social media routines will be impacted too.

According to Sprout Social data, the best times to post on Instagram in 2020 are:

  • Sunday: 8 AM – 2 PM (The worst day to post on average)
  • Monday: 9 AM – 7 PM (Engagement peaks 11 AM to 2 PM)
  • Tuesday: 9 AM – 8 PM (Engagement peaks 10 AM to 3 PM and 7 PM)
  • Wednesday: 7 AM – 7 PM (The best day to post on average)
  • Thursday: 8 AM – 8 PM (Engagement peaks 10 AM to 2 PM)
  • Friday: 7 AM – 4 PM (Engagement peaks 10 AM to 11 AM)
  • Saturday: 9 – 11 AM

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Why Does it Matter When You Post on Instagram?

Instagram’s algorithm prioritizes new content. Therefore, you will see the best results and gain the most followers if you post content when your audience is currently online.

Factors That Impact The Best Time to Post on Instagram

There are countless factors that could impact your best time to post, but here are some of the most common:

Audience Location

If your audience is in one time zone, finding the best time to post is probably easy with some experimentation. But if you have an international audience, or an audience spread across several time zones, you may want to stagger your posts by hitting the optimal posting time in each key time zone throughout the day.

B2B vs. B2C

If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours. If you have a wider consumer audience, your post timings don’t need to be as restricted.


Different industries see different peak engagement times. For example, Hootsuite found that travel and tourism posts fared best on Friday mornings, whereas media and entertainment posts fared between on Tuesday and Thursday afternoons.

How to Determine The Best time to Post on Instagram

To determine the best time to post for your Instagram account, experiment!

Try posting at different times of the day, and then use a social media analytics tool like Keyhole to track which times of day get the most engagement.

To start tracking your best posting times, start your Keyhole trial today.

Related Articles:

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

16 Content Creation Tools to Make Life as a Marketer Easier

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

IG Cowatching: Instagram’s New Cowatching Feature

Cabin fever is catching up with everyone around the world.

To make staying at home easier to manage, Instagram has introduced a new feature, IG Cowatching, which aims to help users connect via video chat. 

Forget the normal Instagram video chat – now, you have the added benefit of scrolling through your Instagram feed together with your friends via video link.

Let’s see how this new feature works!

Jump Links:

What is IG Cowatching?
How is the Instagram Cowatching Feature Beneficial?
How to Use IG Cowatching

What is IG Cowatching?

The new IG Cowatching feature allows friends on a video chat or group video chat to browse through feed posts they’ve liked or saved, or that Instagram recommends.

How many times have you come across a post that you know your best friend or certain colleague would definitely love? 

Better yet, do you miss passing your phone over to your friends and colleagues so they can also see that interesting post?

Now you don’t need to send them a link to the posts or have to wait until you can go out again. Like or save it, video chat your friend, show them the post and have a laugh together. 

How is the Instagram Cowatching Feature Beneficial?

With Cowatching, Instagram users can now discuss posts live and unfiltered over video chat. 

Social distancing and isolation, though necessary, can take a toll on anyone.

People have started missing basic human contact, being able to go out for lunch, sharing a joke with a friend and other simple things they’ve always instinctively done, but never really considered.

Right now everyone needs a support network. The more social options we have the more connected we’ll feel right now.

By actively sharing, commenting and messaging each other on social media people tend to feel like they have a stronger support network.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

IG Cowatching is yet another social way to stay in touch in a fun and engaging way. With IG Cowatching, Instagram has found a way to let users hang out while staying apart.  

Cowatching is set to be a powerful feature even after the quarantines and social distancing are long gone. 

When it comes to marketing, brands now have another way to boost your Instagram engagement with small groups.

You could save a collection of posts from your company, such as product highlights and then discuss them with your top fans via the Instagram Cowatching feature.

How to Use IG Cowatching

To start a video chat, click the video chat icon in the Direct inbox or in an existing Direct thread. Then add up to six people to your Cowatch video stream. 

You’ll then see a “Posts” button at the bottom of your ongoing video chat. Click on that button to launch Cowatching. 

Members of the Cowatch can now pick from their Liked, Saved or Explore feeds and then reveal the post to the video chat for everyone to see. Everyone’s windows will be lined up beneath the post.

At the moment, you can only share feed photos and videos but not IGTV posts. You can share public posts or private ones as long as no one in the chat is blocked from viewing the posts.

If one participant is blocked from viewing a post, it won’t work for Cowatching.

IG Cowatching is just one of the latest Instagram features that continue to make this social platform awesome for both individuals and brands. 

So go on, hang out with your besties apart on Instagram video with Cowatch and remember to stay home and stay safe! 

Related Articles:

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

IGTV vs IG Stories: What’s the Difference?

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Life is short and the internet is vast.