If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. And as the US announces a potential ban on TikTok it looks like an opportunity for IG Reels to really gain traction. What’s more, it seems people have questions. … Read more
Finding influencers has become much easier over time — especially given the transparent data that’s now available. You no longer need to rely on ‘black box’ scoring systems to find generic partner. You can use available data from social networks to rank their influence objectively.
Nowadays, if there’s a single Instagram marketing strategy gaining momentum then that surely is influencer marketing. If there’s anything troublesome about influencer marketing, it’s that there is definitely a bunch of marketers trying to determine Instagram influencer pricing. Yet, with the influencer marketing industry expected to be worth up to $15 billion by 2022, it … Read more
Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Jump Links: Differences and Similarities … Read more
Wondering when you should post on Instagram to get the most visibility and engagement? The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to mid-day. The two most cited studies on the topic are are: Later: 9 AM – 11 … Read more
Cabin fever is catching up with everyone around the world. To make staying at home easier to manage, Instagram has introduced a new feature, IG Cowatching, which aims to help users connect via video chat. Forget the normal Instagram video chat – now, you have the added benefit of scrolling through your Instagram feed together … Read more
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. Jump Links: Ideal Facebook Post LengthIdeal Instagram Caption LengthIdeal … Read more
Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts. Jump Links: What is Geotagging?Why Should You Use Geotagging? 4 Ways to Use Location Based Marketing: 1. Geotag Your Instagram Posts2. Geotag Your Other Social Media Posts Too3. … Read more
B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.
But remember, people do business with people, not with other businesses. Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.
Let’s explore the differences and similarities between IGTV and Instagram Stories. We’ll also cover when to use IGTV, and when to use Instagram Stories. Jump Links: What is IGTV?What are Instagram Stories?What’s the Difference Between IGTV and Instagram Stories?Should I Use IGTV or Instagram Stories? What is IGTV? IGTV is Instagram’s long-form video platform. While … Read more