How Much Instagram Influencers Cost: A Guide to Influencer Marketing Pricing

Nowadays, if there’s a single Instagram marketing strategy gaining momentum then that surely is influencer marketing. If there’s anything troublesome about influencer marketing, it’s that there is definitely a bunch of marketers trying to determine Instagram influencer pricing.  Yet, with the influencer marketing industry expected to be worth up to $15 billion by 2022, it … Read more

Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Jump Links: Differences and Similarities … Read more

What Is The Optimal Social Media Post Length?

What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. Jump Links: Ideal Facebook Post LengthIdeal Instagram Caption LengthIdeal … Read more

How Can I Use Geotagging in My Digital Marketing?

Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts. Jump Links: What is Geotagging?Why Should You Use Geotagging? 4 Ways to Use Location Based Marketing: 1. Geotag Your Instagram Posts2. Geotag Your Other Social Media Posts Too3. … Read more

10 Best Instagram Uses for B2B Companies

B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.

But remember, people do business with people, not with other businesses. Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.

IGTV vs IG Stories: What’s the Difference?

Let’s explore the differences and similarities between IGTV and Instagram Stories. We’ll also cover when to use IGTV, and when to use Instagram Stories. Jump Links: What is IGTV?What are Instagram Stories?What’s the Difference Between IGTV and Instagram Stories?Should I Use IGTV or Instagram Stories? What is IGTV? IGTV is Instagram’s long-form video platform. While … Read more

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