Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook

This article was updated on August 12th, 2020.

Finding influencers has become much easier over time – especially with the explosive growth of social media and information that is now available.

You can use available data from social networks and social media analytics tools to rank their influence objectively.

Using hashtags will bring your influencer marketing to the next level by filtering out influencers based on your contextual needs.

For example, if you’re looking for influencers to promote the Audi A4, you don’t need to use generic users who are influential in ‘cars’ — that’s too broad!

Instead, hashtags like #AudiA4 can help you find influencers with true reach and power over their audience to promote the Audi A4.

Want to learn how?

This article will walk you through some simple methods to find influencers on Instagram, Twitter and Facebook using hashtags.

Jump Links:

Why Does Your Brand Need Influencers?
Why Hashtags Matter to Your Influencer Marketing Campaign

Types of Hashtags to Use
1. Industry-Centric Hashtags
2. Branded Hashtags
3. Location Hashtags
4. Celebration / Holiday Related Hashtags 

How To Find Influencers On Instagram, Twitter And Facebook Using Hashtags
Instagram
Twitter
Facebook

Criteria to Select the Best Influencers
1. Build a Long List of Influencers 
2. Examine Their Reach Metrics
3. Consider Relevance 
4. Identify the Level of Engagement 
5. Personality
6. Vet the Content 

Best Practices For Reaching Out To Influencers
1. Establish Brand Goals
2. Engage with Influencers
3. Personalize Your Outreach Approach 
4. Be Part of the Conversation

Why Does Your Brand Need Influencers?

Before we get down to business, let’s first take a look at why influencers are important for your business. 

When you work with influencers, you not only tap into their audience, but also their audience’s network. 

Because of their huge influence, influencers can help increase your social media reach exponentially, drive rich traffic to your website, and most importantly sell your product through their recommendation or by sharing their experience.

If you’re still on the fence about influencer marketing, here are five statistics that will convince you:

Why Hashtags Matter to Your Influencer Marketing Campaign

Hashtags are, no doubt, one of the best ways to find influencers for your marketing campaign.

Why is that so?

Tracking which hashtags influencers are using gives you valuable information that will better inform your influencer marketing strategy. 

For starters, hashtags can help you better understand the conversation themes that influencers want to be a part of. This lets you know what influencers care about.

When you reach out to your preferred influencers, you will know exactly what to offer them so that they’ll want to work with you.  

Hashtags also give you a glance inside of the influencer’s strategy, giving you the chance to know what they think is currently trending in your industry. 

Hashtags can also give you useful competitive data. Taking a look at brand or campaign-specific hashtags that influencers are using within their posts will help you know which influencers are working with your competition. 

Types of Hashtags to Use

When it comes to using hashtags to find influencers to partner with, you have to be strategic in the way you do it. Not all hashtags will be useful to you. Here’s a guide on how to select your hashtags. 

1. Industry-Centric Hashtags

These are hashtags created using broad and common terms that are specific to your niche.

Such hashtags convey exactly what your content is all about without forcing the reader to guess. For instance, #fitness for sports brands and #wanderlust for travel-related accounts. 

2. Branded Hashtags

Branded hashtags tell you directly about the brand. Most brands use their brand name as standalone hashtags. For instance, #Audi.

3. Location Hashtags

Most brands tend to neglect location hashtags, but they are quite helpful in finding influencers interested in your area of business. They are especially fantastic for brick and mortar businesses and travel brands. Location hashtags help increase the scope of your post reach.

4. Celebration / Holiday Related Hashtags 

Most influencers bank on special days like Mother’s Day, Halloween, Valentine’s Day, etc. to promote their content.

Using these hashtags to find influencers can fetch you amazing results especially if you’re planning a celebration-related or holiday related influencer campaign.

How To Find Influencers On Instagram, Twitter And Facebook Using Hashtags

Now, let’s get down to business…

Instagram

If you’re looking to find social influencers, Instagram is a great place to start.

Instagram has grown to be larger than Twitter, and is definitely a tool you should incorporate into your social strategy if you haven’t already.

Recent updates on Instagram have Instagram influencer marketing more effective. Instagram TV (IGTV) for example, allows users to create videos up to 60 minutes long. Influencers can now use IGTV to offer in-depth product reviews, tutorials and  ‘how-to’ series.

Another great update is the ability to schedule posts for Instagram and IGTV up to six months in advance. This means that you can plan an influencer publishing schedule to release regular collaborative content.

But not every consumer is using Instagram.

According to statistics, the majority of consumers active on Instagram are aged between 18 and 24 years. Therefore, find influencers that resonate with this young demographic if they are your target audience. 

So how do you find influencers on Instagram?

One simple way to find social influencers on Instagram is to search for relevant hashtags, such as #AudiA4, and take a peek at the profiles of images that appear in the Top Posts of the hashtag.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi instagram hashtag to identify influencers who talk about audi.

You can also use a tool like Keyhole to track hashtags and sort results by highest number of engagements or likes.

You can peruse the profile and compare against metrics such as engagement to determine if they are a viable fit.

When checking their profile, you can also check to see if they have an email on their profile, identify as an influencer, blogger, or have their own website.

Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi instagram hashtag to identify influencers who talk about audi.

Twitter

Twitter is another lucrative platform where you can find influencers.

Many users use Twitter as a direct distribution method, sharing their thoughts, opinions, and resources such as blog posts.

To use Twitter to find influencers, use the search bar and type in the relevant hashtag you’d like to search.

We’ll continue to use #AudiA4 as our example.

Using the Audi twitter hashtag to identify influencers who talk about audi.
Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook. Using the Audi twitter hashtag to identify influencers who talk about audi.

You’ll see a timeline of tweets for that particular hashtag. Twitter defaults to displaying the top search results, but you can also sort by latest Tweets, people, photos, and videos.

You can scroll through the list and begin to find influencers for your brand.

Some key metrics to examine when identifying influencers on Twitter are engagement, including Retweets and Likes.

You can click on their profile to learn more about the user, and examine metrics such as their follower count.

Facebook

Facebook is another great platform to use for influencer marketing. The social platform is continuously making updates that seem to be favouring brands if used well. 

For instance, you can now use Facebook Live to broadcast live video on multiple platforms at once. So Live streams by your influencers can now be seen by more audiences around the world.

Influencers can now host Watch Parties and tag branded content partners. Additionally, if you host a Watch Party with an influencer, you will both be able to see the metrics making it possible to measure your ROI.

When it comes to using hashtags to find influencers on Facebook, you might have to dig deeper because hashtags on Facebook are typically used less in comparison to platforms such as Twitter and Instagram. However, there is still a plethora of opportunities to find influencers on Facebook.

In the Facebook search bar, type in the hashtag relevant to your industry that you want to search.

Using the Aritzia facebook hashtag to identify influencers who talk about aritzia

You will see all posts show up. You can choose to filter the search results by who the posts are coming from, post type, tagged locations, date posted, and more.

Explore a users profile to determine if they are a suitable influencer for your campaign.

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand, and will be a good fit for your marketing campaigns.

You can also use Keyhole to identify top influencers within a tracked keyword.

Hashtag Tracker - Snippet of Keyhole

Criteria to Select the Best Influencers

Now that you know how to use hashtags to find influencers on the top three social platforms, let’s see how to select the best influencers for your campaign.

1. Build a Long List of Influencers 

Take a look at the influencers that you were able to find using hashtags and compile an influencer database. Your database should include influencer names, social footprint, personal performance metrics and contact information.

2. Examine their Reach Metrics

Next, categorize your influencer based on reach, which is defined by the audience size. Consider the following categories:

  • Celebrity: Celebrities tend to have a large audience size. However, they also tend to have a less engaged audience. 

  • Macro-influencer: Macro-influencers build their online personal brands to attract large fanbases. Many have a significant presence and are often approached by brands for sponsored posts. The advantage of using macro-influencers is that they have a distinguished voice and brand aesthetic.

  • Micro-influencer: Micro-influencers, unlike macro-influencers, have a smaller following of less than 10,000 but their audience is highly engaged. Just like macro-influencers, micro-influencers build an online following by sharing specific content that speaks to their audience.

3. Consider Relevance 

After you’ve looked at influencer reach, the next thing to look at is relevance. Relevance measures the contextual fit for your brand. Who from your list would be most relevant to your audience?

To answer this question, use brand personas to determine who is appropriate to engage with based on the categories and topics they are discussing. Select influencers who naturally connect to your mission, topics, product or service.

4. Identify the Level of Engagement 

Once you’ve narrowed down your list to the influencers most relevant to your brand, go further down to influencers with the most committed and engaged following. Follower engagement speaks to the influencer’s authenticity. 

5. Personality

Influencers become close business associates during the campaign. You, therefore, want to work with people who are reliable, honest, and professional. 

6. Vet the Content 

Lastly, you want to work with influencers whose content fits your brand. Does the influencer post content that would speak to your audience?

Be vigilant when vetting content for obscenity, profanity, highly political posts, and competitor mentions, as these may make your campaign could quickly backfire. Use an influencer tracking tool to have a transparent view of your influencer’s posts, and analytics.

Best Practices For Reaching Out To Influencers

Once you’ve selected the right partners to work with, you have to reach out to them and request for them to partner with you. Remember, just because you’re interested in working with an influencer does not mean they’ll want to work with you too. How you approach them will help convince them to work with you. 

Here’s how to do it. 

1. Establish Brand Goals

Before you start reaching out to your chosen influencers, you must establish the goals of your influencer marketing strategy. Are you looking to increase sales, heighten your brand awareness, or grow your social engagement?

For your influencer marketing campaign to succeed, it’s vital that you create clear objectives, develop a clear message, and determine the campaign’s potential ROI before approaching influencers.

2. Engage with Influencers

Before reaching out to influencers, follow them on their various social media channels. Engage with their content and their audiences. Show an interest in what they do. This will make starting a conversation with them much easier.

3. Personalize your Outreach Approach 

Once you’re ready to start a conversation with the right partners, tailor your invitation for participation to what you’ve learned about them. Use the research you’ve done so far to solidify the relationship.

4. Be Part of the Conversation

Don’t leave all the work to your influencers. When you partner with influencers, make an effort to take part in the conversation during the influencer marketing campaign. Produce valuable content for your blog, share your opinion on topics trending in your industry, etc. This will drive organic traffic to your campaign and give it more relevance.

Wrapping Up

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand and will be a good fit for your marketing campaigns.


Related Articles:

How Do I Measure Hashtag Performance?

How Much Instagram Influencers Cost: A Guide to Influencer Marketing Pricing


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

How Much Instagram Influencers Cost: A Guide to Influencer Marketing Pricing

Nowadays, if there’s a single Instagram marketing strategy gaining momentum then that surely is influencer marketing.

If there’s anything troublesome about influencer marketing, it’s that there is definitely a bunch of marketers trying to determine Instagram influencer pricing. 

Yet, with the influencer marketing industry expected to be worth up to $15 billion by 2022, it seems marketers are left with no other option but to find their way around it. 

Тhis can cause a lot of headaches, but when you see the ROI come in from your influencer marketing efforts, it’ll make going through the trouble of pricing and budgeting for an influencer campaign worth it.

Still, there are many factors contributing to the overall influencer marketing pricing that can prove to be helpful in the long-run.

From understanding the different types of influencer campaigns you can plan, to the different types of influencers you can collaborate with – once you wrap your head around it, it all becomes more pragmatic and manageable. 

And that’s precisely what we’re aiming at in this text, so read on if Instagram influencer pricing intimidates you or if you’re not sure how to set pricing.

Jump Links:

What Are Influencers and Why Are They Important?

Types of Instagram Influencer Campaigns:
Giveaways 
Takeovers
Sponsored Instagram Content
Instagram Story
Instagram Post
Instagram Live
IGTV 
Gifting 
Brand Ambassador 
Discount Codes 

Different Instagram Influencer Tiers

Instagram Influencer Pricing Factors

What Are Influencers and Why Are They Important?

If you look up the definition of the term influencer on Google, here’s what you’ll find: 

In general, an influencer is a person or thing that influences another. 

In a marketing context, an influencer is described as a person with the ability to influence potential buyers of a product or service by promoting or recommending the product/service on social media. 

So, influencers are people who usually have a large number of social media followers, create engaging content and are in a position to influence others with their suggestions and recommendations. 

And when marketers decide to collaborate with influencers, that marketing strategy is known as influencer marketing strategy. 

Way back in 2016, Forbes called influencers celebrity endorsements. 

In fact, it seems influencers are so highly regarded, that their social media importance surpasses that of actual celebrities. 

And if you still have some doubts about the power of influencer marketing, consider the following 2020 influencer statistics: 

  • 70% of teens trust influencers more than traditional celebrities
  • 86% of women use social media for purchasing advice
  • Influencer marketing campaigns earn $6.50 for every dollar spent
  • Influencer marketing Is the fastest-growing online customer-acquisition method
  • 67% of marketers promote content with the help of influencers
  • 60% of consumers have been influenced by social media or blog while shopping at a store

As much as statistics and research data might be reliable, they aren’t helpful with certain practical aspects such as answering the question of how much does an Instagram influencer cost?

Types of Instagram Influencer Campaigns

The purpose of every influencer campaign is to raise brand awareness, reach new customers and generate more revenue. 

And social media is the perfect format to do so!

 Source: Mediakix 

In fact, when it comes to influencer marketing, Instagram is the leading social media channel. And, as such, it allows you several options to choose from for your campaign. 

Giveaways 

You may not have organized giveaways (yet), but one thing’s for sure – if you have an Instagram profile, you have definitely seen one at some point. 

Although giveaways are short-term, they’re quite popular and at the same time they’re a great way of raising brand awareness. 

Giveaways are orchestrated by giving an influencer your product/service to offer to their followers.

Entering and engaging with the giveaway involves followers tagging their friends, new users following the influencer’s Instagram profile as well as the brand’s profile. There are many different ways to enter giveaways.

Giveaways are significant, as they involve a lot of comments and likes; they increase the engagement rate and leave everybody satisfied.

The followers get a chance to win a free product, the influencer increases their engagement rate and following and the brand promotes its product/service, plus potentially gains more followers on Instagram. 

Takeovers

Takeovers are becoming increasingly popular, but they’re usually not the first part of an influencer campaign. 

Oftentimes, after a brand has gained confidence in a particular influencer, they would offer them access to their Instagram profile so that the influencer creates content for the brand. 

This can be a one-off engagement, or it can last for a longer period of time – it’s a mutual decision made by the brand and the influencer. 

Sponsored Instagram content is one of the most frequently used approaches when it comes to influencer marketing.

  Source: Mediakix

The success of influencer campaigns isn’t random. In fact, there’s a higher digital hierarchy when it comes to how well certain content formats are accepted. 

Based on the results presented in this graph, we can conclude that Instagram posts are the most influential content format (78%), followed by Instagram stories (73%). Instagram videos are fourth place (54%). 

All you have to do is come up with your campaign details, and get things moving.

And if you want to check the success of your influencer marketing campaign afterwards, you can use some third-party tools to help you.

For example, here at Keyhole, we assist marketers in finding potential influencers to partner with as well as measuring the impact of social media and influencer campaigns. 

Instagram Story

Instagram stories allow you to post and view visual and video content for 24 hours. Insta stories are great, because they allow you to… well, to really tell a story. 

Influencers can get creative, engage in visual storytelling and bring your brand closer to their following. 

Oh, and once you settle on how much the influencer collaboration will cost you, expect to get a higher price if you want your website’s link to be included in the stories. 

Instagram Post

Instagram posts can include a photo or a video. Instagram also allows you to post a photo carousel, with a combination of photos / videos, and more than one photo or video per post.

There are also post captions that allow you to express yourself below what’s being posted.  

In general, slideshow posts will cost you more than a single photo, and a video costs more than an image (it might cost up to 40-50% more). 

Instagram Live

Instagram live is another popular Instagram feature because it allows influencers to connect with their followers in real time. 

It makes the digital relationship stronger because followers can ask questions and get their answers right away, as well as request to get access in the live stream (depending on what format the influencer decides on prior to hosting the live event). 

Instagram live is also awesome because it puts both the influencer and the followers on the same level of communication, and it makes their interaction much more engaging and amusing. 

IGTV

IGTV  is a video feature on Instagram that allows users to upload vertical videos up to ten minutes long (or up to 60 minutes if you’re a verified user, but they have to be uploaded from a computer). 

This is a great feature if you want to talk about something in greater depth and open up a longer discussion. 

For example, if an influencer wants to talk about the brand’s latest clothing collection, they can post several photos and a couple of stories, but if they want to review each outfit and promote actual clothing pieces they have more freedom, time, and space to do so in an IGTV.  

Gifting

Gifting is pretty much self-explanatory. 

Usually, a brand would send a specific product to an influencer (oftentimes accompanied by a personalized message) and hope they’ll post the product and publicly thank the brand. 

This is called product seeding, and it’s done with the intention of getting brand recognition, proper exposure as well as getting clients willing to make a purchase. 

It’s also great for getting feedback – the comment section on Instagram is a great place to see if your product is yay or nay

Brand Ambassador 

Being a brand ambassador sounds like having a very formal title, but it’s again a straightforward collaboration, only meant to last a bit longer. 

Brand ambassadors usually share photos, images, videos and stories about your product for a certain amount of time, and they’re meant to be seen as those who use your product the MOST. 

For example, if you want to promote leggings, then a brand ambassador would post images of themselves frequently wearing those leggings while in the gym, riding a bike, exercising at home, and so on. 

Suggested ReadWhat is a Brand Ambassador? & How to Launch a Successful Ambassador Program

Discount Codes 

If the purpose of your campaign is to drive sales and stimulate users to make a purchase, then discount codes come into play. This is done with a so-called “unique” discount code.

Let’s say the influencer’s name is Stephanie, and her account name is fashion_with_Steph. The discount code can be something like Stephanie10.

So, the influencer can share the product that’s supposed to be purchased (or it could be more items, a whole collection, and so on), and share the discount code with their following. 

The results of this campaign (based on the number of purchases) can show if this was a successful campaign as well as assist you in deciding on the Instagram influencer pricing.  

This approach also lowers the difficulties in calculating your influencer marketing ROI.

Different Instagram Influencer Tiers

No one could undermine the importance of influencers, as according to Bernard Clive, every growing brand thrives on brand influencers and advocates. So, influencers can be the key factor when it comes to reaching the clients you’re targeting. 

However, the way you manage that is going to depend on the type of influencer you’re collaborating with. 

Believe it or not, there’s some digital hierarchy even within the influencers’ world!

Let’s dive into the specifics of it and see what each influencer tier entails!

Mega Influencers (1m+ followers)

Mega instagram influencers hold a celebrity status and have a following most Instagrammers can only dream of. 

They’re well-known in their niche, post high-quality photos, and shape popular culture. They’re the movers and shakers on Instagram. 

Partnering with a mega influencer might make your sales skyrocket, but it will require a huge initial investment on your part too. That’s why usually large brands tend to collaborate with them. 

They cost hundreds of thousands of dollars per post

A great example of a mega-influencer is Chiara Ferragni, the most-followed Italian influencer, who, as of April 2020, has 19.4 million followers on Instagram. 

She has been known to collaborate with brands such as Pantene, Calzedonia and even Lancome. She’s a leader in the fashion industry and even even has her own store. 

Macro Influencers (500k – 1m followers) 

Macro-influencers have a sizable following on Instagram, and they’re very appealing to brands because they don’t cost as much as mega-influencers do, yet they hold very similar social media importance as them. 

In other words, working with macro-influencers allows you to reach a huge audience without breaking the bank (which is highly likely to happen if you decide to collaborate with a mega-influencer, for example). 

They’ll usually request thousands of dollars per post.

A well-known travel influencer is Kiersten Rich better known as The Blonde Abroad, who basically changed the way travelers see travel. 

She organically grew her audience, has 564K Instagram followers, worked on producing high-quality website content as well as creating her own photo presets. 

She’s been known to collaborate with Murad Skincare, Pura Vida Bracelets, and Backcountry, to name a few. 

Mid-Tier Influencers (50k – 500k followers) 

Mid-tier Influencers are capable of securing expensive sponsorships, yet, they can’t reach the same amount as mega or macro-influencers can. 

Brands love them because they’re much more accessible than the higher influencer categories, yet they can deliver the same quality promotion. 

If you want to collaborate with a mid-tier influencer, expect to have to pay them anywhere from hundreds to thousands of dollars per post. 

Our mid-tier example is Alice Catherine, a UK based blog writer, very recognizable for her appreciation for vintage style in all shapes and forms. She has 207K Instagram followers. Alice has written extensively about fashion, skincare and has engaged in paid sponsorships as well as affiliate marketing. 

Micro Influencers (10-50k followers) 

According to some, micro-influencers are the gatekeepers of social media

They manage niche-specific communities, whereas larger influencers attract a broader audience (which again has its benefits too). 

Although micro influencers don’t have what you might consider a huge following (when compared to other influencer tiers), usually they have a very loyal and engaged following.

Micro-influencers are considered useful in raising awareness about new items and have been perceived as more credible than other groups.

In 2016, Bloglovin’ asked 2500 micro-influencers how much they typically charge per post on various platforms. The survey showed that 84% charged less than $250 and 97% charged less than $500 per branded post on Instagram.

These numbers show why micro-influencer collaborations have become so frequent – micro influencers provide great results at an affordable price.

Suggested Read: How to Find Micro Influencers on Instagram to Boost Sales

Take Jenn from Hello Rigby, for example. She has 25.4K Instagram followers

Both her blog and Instagram profile revolve around fashion, dogs and lifestyle in general. Her profile is full of images with her dog, colourful outfits, and engaging in fun activities, and she has worked with brands such as Target, Freshpet and Cold Stone Creamery. 

Nano Influencers (1-10k followers) 

According to a New York Times article, the best way to describe nano-influencers is the following: “everyone who’s on Instagram has that friend who is just really popular and is racking up ‘likes’ and comments and has great content”. So “that friend” would be a nano-influencer.

Nano-influencers tend to be open for collaborations and usually they ask for a minimal amount of money or a free product (sometimes maybe both) and that’s it. 

These are known as in-kind influencer partnerships. 

A good example of a nano-influencer is Bricely Liriano. She’s a lifestyle influencer and a fashion creator, as she likes to call herself. Bricely has advertised products from Aussie Hair USA, The Seaweed Bath Co., rue21, and so on. She has 9.618 followers on Instagram. 

Instagram Influencer Pricing Factors

As you might have noticed, we have not given you exact numbers so far.

That’s because of two reasons:

  1. Most influencers don’t share their fees publicly online.
  2. The price you pay is very individual and heavily depends on a couple of factors.

Number of Followers 

Usually, the more followers an influencer has, the higher the price. This is the case because the more followers one has, the larger audience the audience he/she can reach. 

However, keep in mind that many influencers have fake followers and that’s something to look out for in order not to be manipulated. 

Engagement Rate 

Besides the number of followers, another key factor to determine Instagram influencer pricing is the level of engagement. There’s a quick formula to calculate the engagement rate of a particular Instagrammer:

engagement rate formula
Engagement rate = (likes + comments) / followers x 100 

Usually, an engagement rate on Instagram between 1% and 3% is considered to be pretty good. In general, you’d consider the following questions: how often does the influencer posts on Instagram? Do they interact with their followers? If yes, how do they do it? Do they reply to questions, answer comments, engage in discussions? 

Knowing this is more important than you might initially think because it can determine if the post aimed at promoting your business will be seen by the influencers’ followers or not. 

Type of Post 

The influencer collaboration cost also depends on the type of content you want the influencer to create. 

Is it a single Instagram post? Are they doing a giveaway? Should they record a video? 

Think about which approach works best for your brand. Also take into account what the specific influencer you’re interested in has to offer and what kind of content has worked well for them in the past. Consider the influencer’s affinity with the brand too. 

Type of Product

The type of product also affects influencer pricing. 

For example, promoting a motorbike is definitely going to cost more than promoting yogurt. 

The first one asks for more logistics, open space, more in-depth planning, and so on. 

Direct Partnership vs. Through an Agency Partnership 

Are you directly contacting the influencer or you’re working with an agency? Both have pros and cons. 

An example of an influencer marketing package by Blixtiz 

For instance, if you decide to contact an agency, then you’ll have to pay both for the agency and the influencer (plus agencies usually offer fixed packages), but if you collaborate with an influencer only, then the terms of the contract are up to you and the influencer. Plus, you have greater freedom to negotiate. 

Suggested Read: Instagram Influencer Marketing: A Start-to-Finish Guide

Final Thoughts 

Instagram influencer pricing is indeed puzzling, and there’s always something to be added, mentioned or calculated. 

Granted, influencer marketing comes with its own set of challenges, but at the same time it’s a chance for marketers to show they are capable of overcoming them. 

After all, no influencer campaign ever came out without a dose of uncertainty, spontaneity and a deep trust in the marketing unknown. That’s how most collaborations are born anyway. 

Hence, Pantene has collaborated with Chiara Ferragni. Daniel Wellington has collaborated with Kendall Jenner. Morphe has collaborated with James Charles. 

What about you?

Who’s the next Instagram influencer you’re collaborating with? 


Related Articles:

What Type of Influencer is Best for My Campaign?

Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another.

If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format.

We’re here to help!

Jump Links:

Differences and Similarities of Instagram Posts and Instagram Stories
When to Use Instagram Posts
When to Use Instagram Stories

Differences and Similarities of Instagram Posts and Instagram Stories

Instagram posts are the bulk of Instagram content. These are the traditional square photo and video posts that appear in your follower’s feeds.

As of 2020, Instagram posts can include captions up to 2,200 characters long, although the ideal Instagram post length is between 138 to 150 characters. Instagram posts typically feature several hashtags.

Instagram posts are evergreen. They appear on your profile forever (unless you delete them), so they tend to get more views over a longer period of time. It also means that you should look into best practices when creating your post – here’s a pretty great Instagram post guide.

They need to reflect your brand image and values, and reflect the level of quality content that your followers expect. As a result, for major brands or accounts, Instagram posts are highly curated.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Instagram Stories are more fleeting and fun. Instagram Stories are only 15 seconds long and disappear 24 hours after they are posted.

However, you can feature your best Instagram Stories at the top of your profile and they will sit there permanently.

Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. Instagram Stories are in the vertical video or photo format rather than square.

They often include stickers or face filters—which you can’t use in an Instagram post.

Because Instagram stories are more temporary, they’re typically more casual. They’re used as a real-time engagement strategy rather than a perfect, polished Instagram post.

When to Use Instagram Posts

Instagram posts are best for content that is:

  • Evergreen –Content that you want people to be able to see forever
  • Curated – Aim for high-value content on your Instagram feed
  • Designed for reach – Posts are more likely to reach new audiences than Stories
  • Soundless – Most users scroll their feed with the sound off

A business’s Instagram posts may be:

  • Professional product shots
  • Well-produced videos

When to Use Instagram Stories

Instagram Stories are ideally:

  • Timely – Stories only last 24 hours, so they can be more “in the moment”
  • Casual – Selfie videos or behind-the-scenes content are more common
  • Designed for engagement – Your Stories will be watched by your current followers
  • Sound on – Most users watch Instagram Stories with their sound on

Example Instagram Stories for business would be:

  • Breaking announcements
  • Short-term discounts or sales
  • Polls for your customers
  • Behind-the-scenes videos or interviews

Start Tracking Your Instagram Analytics

Want to track the success of your Instagram campaigns? Start your free Keyhole trial to get started.


Related Articles:

How to Get More Instagram Followers: 30 Proven Strategies

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

When is The Best Time to Post on Instagram?

Wondering when you should post on Instagram to get the most visibility and engagement?

The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to mid-day. The two most cited studies on the topic are are:

However, every study acknowledges that the best time to post will vary per account.

Why?

Because every business is different, and every audience is different. Depending on your brand, you may appeal more to early risers while another brand appeals more to nighthawks.

Jump Links:

When is The Best Time to Post on Instagram Each Day of the Week?
Why Does it Matter When You Post on Instagram?
Factors That Impact The Best Time to Post on Instagram

When is The Best Time to Post on Instagram Each Day of the Week?

People’s routines change based on the day of the week, which means their social media routines will be impacted too.

According to Sprout Social data, the best times to post on Instagram in 2020 are:

  • Sunday: 8 AM – 2 PM (The worst day to post on average)
  • Monday: 9 AM – 7 PM (Engagement peaks 11 AM to 2 PM)
  • Tuesday: 9 AM – 8 PM (Engagement peaks 10 AM to 3 PM and 7 PM)
  • Wednesday: 7 AM – 7 PM (The best day to post on average)
  • Thursday: 8 AM – 8 PM (Engagement peaks 10 AM to 2 PM)
  • Friday: 7 AM – 4 PM (Engagement peaks 10 AM to 11 AM)
  • Saturday: 9 – 11 AM

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Why Does it Matter When You Post on Instagram?

Instagram’s algorithm prioritizes new content. Therefore, you will see the best results and gain the most followers if you post content when your audience is currently online.

Factors That Impact The Best Time to Post on Instagram

There are countless factors that could impact your best time to post, but here are some of the most common:

Audience Location

If your audience is in one time zone, finding the best time to post is probably easy with some experimentation. But if you have an international audience, or an audience spread across several time zones, you may want to stagger your posts by hitting the optimal posting time in each key time zone throughout the day.

B2B vs. B2C

If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours. If you have a wider consumer audience, your post timings don’t need to be as restricted.

Industry

Different industries see different peak engagement times. For example, Hootsuite found that travel and tourism posts fared best on Friday mornings, whereas media and entertainment posts fared between on Tuesday and Thursday afternoons.

How to Determine The Best time to Post on Instagram

To determine the best time to post for your Instagram account, experiment!

Try posting at different times of the day, and then use a social media analytics tool like Keyhole to track which times of day get the most engagement.

To start tracking your best posting times, start your Keyhole trial today.


Related Articles:

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

16 Content Creation Tools to Make Life as a Marketer Easier


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

IG Cowatching: Instagram’s New Cowatching Feature

Cabin fever is catching up with everyone around the world.

To make staying at home easier to manage, Instagram has introduced a new feature, IG Cowatching, which aims to help users connect via video chat. 

Forget the normal Instagram video chat – now, you have the added benefit of scrolling through your Instagram feed together with your friends via video link.

Let’s see how this new feature works!

Jump Links:

What is IG Cowatching?
How is the Instagram Cowatching Feature Beneficial?
How to Use IG Cowatching

What is IG Cowatching?

The new IG Cowatching feature allows friends on a video chat or group video chat to browse through feed posts they’ve liked or saved, or that Instagram recommends.

How many times have you come across a post that you know your best friend or certain colleague would definitely love? 

Better yet, do you miss passing your phone over to your friends and colleagues so they can also see that interesting post?

Now you don’t need to send them a link to the posts or have to wait until you can go out again. Like or save it, video chat your friend, show them the post and have a laugh together. 

How is the Instagram Cowatching Feature Beneficial?

With Cowatching, Instagram users can now discuss posts live and unfiltered over video chat. 

Social distancing and isolation, though necessary, can take a toll on anyone.

People have started missing basic human contact, being able to go out for lunch, sharing a joke with a friend and other simple things they’ve always instinctively done, but never really considered.

Right now everyone needs a support network. The more social options we have the more connected we’ll feel right now.

By actively sharing, commenting and messaging each other on social media people tend to feel like they have a stronger support network.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

IG Cowatching is yet another social way to stay in touch in a fun and engaging way. With IG Cowatching, Instagram has found a way to let users hang out while staying apart.  

Cowatching is set to be a powerful feature even after the quarantines and social distancing are long gone. 

When it comes to marketing, brands now have another way to boost your Instagram engagement with small groups.

You could save a collection of posts from your company, such as product highlights and then discuss them with your top fans via the Instagram Cowatching feature.

How to Use IG Cowatching

To start a video chat, click the video chat icon in the Direct inbox or in an existing Direct thread. Then add up to six people to your Cowatch video stream. 

You’ll then see a “Posts” button at the bottom of your ongoing video chat. Click on that button to launch Cowatching. 

Members of the Cowatch can now pick from their Liked, Saved or Explore feeds and then reveal the post to the video chat for everyone to see. Everyone’s windows will be lined up beneath the post.

At the moment, you can only share feed photos and videos but not IGTV posts. You can share public posts or private ones as long as no one in the chat is blocked from viewing the posts.

If one participant is blocked from viewing a post, it won’t work for Cowatching.

IG Cowatching is just one of the latest Instagram features that continue to make this social platform awesome for both individuals and brands. 

So go on, hang out with your besties apart on Instagram video with Cowatch and remember to stay home and stay safe! 


Related Articles:

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

IGTV vs IG Stories: What’s the Difference?


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Is The Optimal Social Media Post Length?

What is the optimal social media post length?

If you’re going to be posting actively on social media, you should try to make the most out of it.

Every social media platform has its own ideal post length that is most likely to resonate with users.

Jump Links:

Ideal Facebook Post Length
Ideal Instagram Caption Length
Ideal Tweet Length
Ideal Linkedin Post Length

How Can I Track the Best Post Length For My Brand?

What Is The Ideal Facebook Post Length?

The ideal Facebook post is very short: around 40-80 characters.

Jeff Bullas found that posts with 80 characters or less received 66% higher engagement.

What Is The Ideal Instagram Caption Length?

The ideal Instagram post is between 138 to 150 characters.

While the Instagram captions can be up to 2,200 characters long, captions get visually cut off at around 125 characters. Therefore, it’s recommended to keep your copy brief.

However, there is conflicting evidence on this, as some studies have shown longer Instagram captions to receive more engagement.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Is The Ideal Tweet Length?

The ideal tweet is between 70 and 100 characters.

While Twitter recently increased their maximum tweet length from 140 to 280 characters, people still prefer tweets that are short and sweet.

What Is The Ideal LinkedIn Post Length?

The ideal LinkedIn post is about 100 characters.

The “See More” link appears at about 140 characters, so it’s best to keep posts short enough to avoid being cut off.

How Can I Track The Best Post Length For My Brand?

All these post lengths are based on averages across many different types of accounts.

What works for your brand and your industry may be very different than what works on the average. It’s recommended that you first experiment with different post lengths and formats.

By using a tool like Keyhole, you can track which post lengths receive the most engagement for your brand.


Related Articles:

Writing Instagram Captions that Convert: Content, Formatting, and Hashtags

The Top 25 Social Media Monitoring Tools


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How Can I Use Geotagging in My Digital Marketing?

Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts.

Jump Links:

What is Geotagging?
Why Should You Use Geotagging?

4 Ways to Use Location Based Marketing:

1. Geotag Your Instagram Posts
2. Geotag Your Other Social Media Posts Too
3. Use Local Search Ads
4. Real-Time Geolocation Marketing

What is Geotagging?

Geotagging is the process of adding geographical metadata to your online content with the purpose of identifying the physical location of where the content was posted from.

Geotagging may be in the form of latitude and longitude coordinates, or it may involve tagging a place name, like an attraction or a business.

Why Should You Use Geotagging?

If you’re a location-specific business, you stand to benefit most from growing a local audience.

By tagging your website or social media posts with your physical location, you make it much easier for local customers to find you.

This benefits users too. In an infinitely large online space, users still crave the ability to find local content, because they want to find the content that’s most relevant to them.

4 Ways to Use Location-Based Marketing

1. Geotag your Instagram Posts

Instagram allows you to tag your photos, videos, and Stories with a physical location.

Why should you use Instagram geotagging?

By tagging your Instagram posts with your location, you are more likely to show up in local users’ Discover feed, or for users who are specifically searching that location.

This is a great, low-effort way to boost engagement.

You can also tag your posts with an event, so that eventgoers can find your content.

2. Geotag Your Other Social Media Posts Too

Facebook, YouTube, Twitter, and most other social media apps also let you tag posts with your location.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

3. Use Local Search Ads

If you’re trying to target an audience with a specific location, you can run location-targeted ads on Google, Bing, and other search engines.

Your ads will target users who are searching with your specific location keywords, either in their search results page or on the map results.

4. Real-Time Geolocation Marketing

If your business has its own app, you can use your customer’s physical location to present them with an offer once they’re within a certain distance of your store.

For example, you could push a notification with a recent sale, or trigger part of the customer experience.

Image from Slick Deals

The Atom movie app, for example, allows you to pre-order concessions like popcorn. Once you arrive at the theatre, your geolocation pings the concession stand to prepare your popcorn for you by the time you arrive.


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Incorporating Memes, Emojis, and Gifs Into Your Social Strategy for Higher Engagement

5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.


10 Best Instagram Uses for B2B Companies

Updated on April 3rd, 2020.

When you think of Instagram, the first things that pop into your mind are photos of delicious foods, glamorous celebrities, and adorable puppies. However, with 400 million active users per month, Instagram makes a great marketing platform.

B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement.

Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.

But remember, people do business with people, not with other businesses.

Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.

If you are still lost, below are some areas you should focus on in Instagram B2B marketing to help you get started.

You can also analyze your company’s Instagram account and hashtags using Keyhole.

Jump Links:

1. Company Vision
2. Employee Engagement
3. Company History
4. Thought Leadership
5. Product Demonstration
6. Share Company News
7. Promote Your News
8. Use Hashtags
9. Regram
10. Showcase Creativity!

1. Company Vision

Don’t think of Instagram solely as a marketing tool and constantly bombard your audience with your products and services.

Try to stick with a central message or theme that both represent your company and show personality.

Displaying company culture will allow you to better connect with your targeted audience, and if done correctly, have people immediately connecting your company with a certain keyword.

WeWork does an exemplary job of showing culture and vision through their Instagram.

Their mission is “to create a world where people work to make a life, not just a living,” so their Instagram follows the theme of being passionate and excited about life with photos of funky office decorations and their employees at concerts and parties.

2. Employee Engagement

Employees are a company’s greatest assets, so appreciate the hard work they put into making your company better and stronger, and show them off on Instagram.

IBM hits top of the lists for B2B Instagram accounts with an engagement rate of 4.04%the secret to its success is its focus on employee engagement.

In a recent interview, Katie Keating, the Social Content & Engagement Strategist at IBM revealed that “IBM is primarily experienced by the world at large through our employees, so it’s important to us that they’re engaged and feel empowered to share their experiences.”

3. Company History

Let people know about the history of your company— Why it was created and where you are planning to go in the future.

Share photos of company founders or from company archives and let your audience understand the purpose of your journey and the hardships you had to face throughout the process.

It will add depth to your brand’s image and build an emotional connection with your customers.

To constantly stimulate interest, celebrate anniversaries, landmarks, awards/achievements, or anything you believe is important to your company.

Zendesk, a software company that provides cloud-based customer service for businesses rocks it on Instagram by showcasing their critical milestones.

Their CEO is a frequent cast in their photos, giving followers a sense of intimacy and builds genuine rapport.

4. Thought Leadership

After recognizing the foundation of your company — the history, culture, employees, you should also acknowledge the masterminds within your company.

Share thought provoking quotes from your conferences or conduct series of short 15 second interviews of your employees or even yourself to arouse intellectual engagement on Instagram.

For maximum engagement, you can also let your audience voice their questions and concerns on Instagram, which subsequently captivates a new form of customer service.

Oracle loves sharing insightful quotes, not only from the CEO but also senior executives in the company on its Instagram page, especially from Oracle Open World to draw extra attention to the event.

Not surprisingly, Oracle also tops the charts in B2B Instagram marketing through its effective strategies.

5. Product Demonstration

Yes, behind the scenes are important, but introducing your audience to the core of your company is equally essential.

Post short clips of product launching teasers on Instagram to gain interest, or take creative, artistic shots of your products to allure a wider audience base.

CBRE is a commercial real estate company that is very creative in product promotion. It doesn’t bore its audience with leases, but instead shares photos of city skylines and architectural art, alternating between buildings under its own organization and others that are not.

This way, the audience gains knowledge of CBRE’s products, but at the same time does not feel as if they are being forced to make purchases.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

6. Share Company News

Who still eats breakfast with freshly delivered newspapers every morning? Probably very few still practice the tradition. Press releases are still effective but social media marketing will help you spread the word more extensively and efficiently.

Rather than long boring news stories, the general public will be more attracted to powerful visuals. So whether your company is launching a new product, or landed an exciting partnership, share a photo or create a graphic to announce the news.

Farmacy is keeping up with this new trend. Instead of putting out a traditional press conference, it has just announced its new product on Instagram.

7. Promote Your Events

Don’t feel limited to share only one picture before your event for promotion.

You can also share photos of the process that goes along planning the events and setting up the venue, during the event, and post event to thank everyone’s participation and dropping hints at the next event.

Everyone loves having fun, so be sure to share cool places to go to surrounding the venue — closest coffee shop, most popular restaurants, hipster shops.

Bloopers during rehearsal is also a great way to juxtapose your serious business events with light hearted laughs.

During one of their workshops at LinkedIn’s New York headquarters, Hootsuite posted a photo of the packed room of attendees while tagging LinkedIn and SMA to appreciate their hosts.

8. Use Hashtags

Hashtag! Hashtag! Hashtag!

To tie in with event marketing, you should create one unified hashtag for your event across all your social channels to engage conversation and also to connect with attendees.

But even if you’re not hosting an event, hashtags are still very effective in promoting your brand as it allows you to be easily searchable to potential customers who are interested in your company values or products. However, never overdo the hashtags.

One or two is fine, but if you go beyond five, it is a nuisance to everyone’s eyes and you will come across as trying too hard. Keep it simple!  

Popeyes uses #LoveYourChicken to showcase customer experiences in and out of their restaurants.

View this post on Instagram

Is this…heaven? 📸 @girlbossfoodie #LoveThatChicken

A post shared by Popeyes Louisiana Kitchen (@popeyeslouisianakitchen) on

9. Regram

If one day, you are stuck and don’t know what to post anymore, try regramming photos that your customers have taken of your company or its products and services.

Not only is it a way to generate new content, but it also allows you to actively engage with the community.

Fedex is one of the leading B2B Instagram accounts and engages with the audience through many of the previous suggestions.

It also regrams photos shared by its customers thanking them for their inspirational messages and also reaching out for deeper connections by asking its own followers to share their stories.

10. Showcase Creativity!

Be creative in managing your company’s Instagram account. You can even host contests for your audience such as snap a selfie with this hashtag and enter to win a special prize.

Instagram is an app that people use during their leisure time, so don’t approach it as a traditional marketing tool. Have fun with your brand’s Instagram account and make the photos as exciting and fun as possible.

There are endless possibilities to engage with your audience and promote your products and services through B2B marketing on Instagram.


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How to Get More Instagram Followers: 30 Proven Strategies

Social Media Trends to Track in 2020 and Beyond: Marketing Tools, Content, and Strategy


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

IGTV vs IG Stories: What’s the Difference?

Let’s explore the differences and similarities between IGTV and Instagram Stories. We’ll also cover when to use IGTV, and when to use Instagram Stories.

Jump Links:

What is IGTV?
What are Instagram Stories?
What’s the Difference Between IGTV and Instagram Stories?
Should I Use IGTV or Instagram Stories?

What is IGTV?

IGTV is Instagram’s long-form video platform.

While a typical video post on Instagram is limited to 1 minute, IGTV posts can be up to an hour long.

Image from The Verge

IGTV was launched in June 2018 as a direct competitor to YouTube. In contrast to YouTube, IGTV allows both horizontal and vertical video formats.

IGTV can be downloaded as a separate standalone app or accessed within the Instagram app.

What are Instagram Stories?

Instagram Stories is a feature within the Instagram app where users can post short vertical videos that last for only 24 hours.

Instagram Stories were launched in August 2016 as a response to the rising popularity of Snapchat Stories.

Image from Canva

Stories are accessible by tapping the circle around a user’s profile picture, either on their profile or at the top of the home feed. Stories can be modified with filters, text, and stickers.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What’s the Difference Between IGTV and Instagram Stories?

Let’s compare a few different aspects of IGTV vs IG Stories:

Length:

Instagram Stories are a maximum of 15 seconds long, whereas IGTV videos can be up to an hour long.

Lifespan:

Instagram Stories are only viewable for 24 hours unless they are added to your highlights. IGTV videos exist permanently on your IGTV channel.

Video Format:

Instagram Stories only permit full screen vertical videos, while IGTV allows both vertical and horizontal video formats.

Separate App:

Instagram Stories are only accessible from within the Instagram app, whereas IGTV can be accessed either from within Instagram or through the separate, standalone IGTV app.

Engagement:

Instagram Stories do not have likes or comments. Instead, they have reactions and replies (sent as direct messages). Instagram Stories are shareable only via DMs.

On IGTV, you like and comment on videos and share them with a link, just like you would on regular Instagram video posts.

Should I Use IGTV or Instagram Stories?

If you’re trying to create high-quality longform content that’s permanently accessible on one channel, use IGTV. For example, if you already create content for YouTube, you can also post it to IGTV.

If you’re looking for a fun, lightweight way to boost engagement with your brand, you should be using Instagram Stories.

Experiment with both formats to see what works best for your audience.


Related Articles:

How to Get More Instagram Followers: 30 Proven Strategies

Instagram Stories: 16 Killer Tips to Stand Out in 2019


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How to Get More Instagram Followers: 30 Proven Strategies

Everyone has big dreams when they start an Instagram account for their business.

But getting more Instagram followers—especially at the beginning—isn’t as easy at it seems. How do you get more Instagram followers?

Paying for Instagram followers doesn’t work. You end up with inflated follower counts that actually don’t provide any results to your business.

So how do you build an authentic Instagram following that’s relevant to your business?

Here are 30 ways to get more followers on instagram.

Jump Links:

1. Start By Strategizing
2. Research Your Competitors
3. Define Your Audience
4. Consistent Branding & Aesthetic
5. Optimize Your Instagram Bio
6. Use Relevant Hashtags
7. Create a Branded Hashtag
8. Post Great Captions
9. Post Consistently
10. Post at the Right Time
11. Post Beautiful, Professional Photos
12. Post Real People (and Selfies)
13. Ask People to Tag Their Friends
14. Tag Your Location
15. Engage, Engage, Engage
16. Share User Generated Content
17. Follow Relevant Accounts
18. Steal Your Competitors’ Followers
19. Work with Influencers
20. Collaborate With Other Brands & Accounts
21. Contests & Giveaways
22. Post Videos
23. Post Stories
24. Use Story Highlights
25. Use Instagram Live
26. Start an IGTV Series
27. Promote Your Instagram Content on Other Channels
28. Create Custom Camera Filters
29. Instagram Ads
30. Use an Instagram Analytics Tool

1. Start By Strategizing

Social media can be a huge time-waster if you don’t have an action plan. Far too many businesses go straight to posting on Instagram without any idea of why.

The harsh truth is:

Growing your Instagram follower count will require thoughtful, strategic action. Making it up as you go along won’t cut it.

Set SMART (Specific, Measurable, Achievable, Relevant, Timely) goals that relate back to your business plan. 

Your goals may be related to:

  • Growing brand awareness
  • Increasing online sales
  • Boosting website visitors

Try to set a specific, realistic goal with a deadline. For example, increasing online sales by 10% within 12 months.

By establishing your goals up front, you give a purpose behind each post.

If your goal is to grow brand awareness, you may steer more towards lifestyle content.

Want to increase sales? You may post more product shots.

If you want to boost your website visitors, you may post contests or promotional offers.

As a bonus, if you have a team of multiple people managing your account, clearly defined goals means you’ll all be on the same page.

2. Research Your Competitors

There’s no need to reinvent the wheel. You just have to make yours shinier and faster.

Start by making a list of your top competitors and then checking out each of their Instagram profiles.

Ask yourself questions like:

  • What type of content are they posting?
  • What type of content are they not posting?
  • Which posts are getting the most engagement?
  • Who are their followers?
  • What influencers are they working with?
  • How are they making use of video?

Take detailed notes as you go through this process for each of your competitors. By the end of it, you’ll have a great starting point from which to build off of.

For example, you may find none of your competitors are working with influencers, exposing an opportunity in the market.

But don’t stop there. 

By using a social media analytics tool like Keyhole, you can look at the hard data to easily compare the successes and failures of your competitors.

You can unlock insights like which types of posts get the engagement, who has more share of voice, and which accounts have the most positive user sentiment.

3. Define Your Audience

It’s much easier to get more Instagram followers if you tailor your content to a specific audience.

Establish exactly who you’re trying to reach with your posts:

  • How old are they?
  • Where do they live?
  • What is their job?
  • What are their hobbies?
  • What other brands do they like?
  • What do they like on Instagram?

The more specific the better. Come up with 2 or 3 ideal customer profiles (fictional or based off of real followers) and post everything with that user in mind.

For example, if you were Nike, you could target a fictional persona “Can’t-Stop Corey”, a hard-working finance expert who goes to the gym every morning, eats healthy, and watches sports every night.

Corey may be interested in health tips, inspirational quotes, and would likely be persuaded by famous athletes.

4. Consistent Branding & Aesthetic

Surely you’ve heard the cooking expression, “You eat with your eyes first.”

Well the same goes for Instagram. People like pretty content.

Establish a consistent design aesthetic that reflects your brand and appeals to your target audience. Use consistent brand colors, photo filters, iconography, and photo styles.

Take Pantone, for example. They post several videos and images using the same color scheme to create appealing visual consistency.

Check out Pantone’s color consistency!

Pro Tip: There are many Instagram template tools out there to help you make beautiful posts every single time.

5. Optimize Your Instagram Bio

Your Instagram bio has to be your strongest sales pitch.

When someone sees one of your posts and clicks through to your profile, now’s the time to impress.

The perfect Instagram bio is made up of several key elements:

Keyword Optimized Name:
Your profile name is searchable, so target it to the most relevant keywords to your brand. That might be your brand name, but it may also be keywords that help people find you.

For example, if you were a nail salon called Chic Nails in New York, you could make your name “Chic Nails | NY Nail Salon”.

Persuasive Bio:
Tell your potential followers exactly who you are and exactly what they will get out of following you. 

Call-To-Action Link:
Give people a link to click and a reason to click it. If you’re a SAAS company, that may be a free trial. If you’re an eCommerce business, that may be a link to a sale. Try to get more creative than just linking your website.

6. Use Relevant Hashtags

Using hashtags is all about gaining visibility. 

You can post on general trends like #MondayMotivation, but you’ll gain more traction if you post with hashtags that are relevant to your product or audience.

For example, Project UROK helps spread mental health awareness by using hashtags like #mentalhealth, #mentalhealthresource, #mentalillness, and more.

Using a hashtag analytics tool like Keyhole, you can research hashtags that are used most often by your audience or are most relevant to your brand.

You can then build a list of hashtags and use them in each and every post.

Pro Tip: Posting on social media “holiday” hashtags will also put your content in front of more people. Here’s a great list of social media holidays from HubSpot.

The Four Seasons posted this photo for #WorldSleepDay!

7. Create a Branded Hashtag

Creating your own branded hashtag is even better than using someone else’s.

If your hashtag catches on, people will be creating content for you.

And anyone who clicks through to the hashtag on someone else’s post will be more likely to see your content in the search results or their feed.

Not only does that help with your brand awareness, it also makes them more likely to follow you, because you’re the source of the content they loved.

Reebok used #ClubC to celebrate their 35th anniversary by encouraging people to post their Reebok-inspired style.

Now, their fans and influencers are sharing their own Reebok shoe photos, which dramatically increases Reebok’s brand visibility.

Pro tip: Keep your branded hashtag short and easy to remember.

8. Post Great Captions

Instagram isn’t just about great visuals. Your captions matter too.

In a world where authenticity is key, long-form captions will help your audience learn more about you and your unique message.

Plus, there’s evidence that longer captions result in more engagement.

Here are some great ways to keep your captions captivating:

  • Front load your content – Captions will cut off after a couple lines of text, so make sure you start with a powerful message.
  • Ask questions – You’re more likely to get lots of replies if you engage your audience.
  • Format with emojis – Emojis are a great way to break up long text
  • Leave your hashtags until the end – Hashtags increase visibility but clutter your posts. Put your hashtags at the bottom of your posts.

Experiment with caption length to see what gets the best results for your brand.

Pro Tip: Keyhole has an “Optimal Post Length” feature that will tell you the post lengths with the best engagement.

9. Post Consistently

It doesn’t matter how great your content is if your posts are few and far between.

Posting regularly will not only give you more opportunities to get your content in front of people, it also shows potential followers that you’re a great source for regular content.

Pro Tip: Aim to post at least once per day.

10. Post at the Right Time

Depending on your industry, when you post might be just as important as how often you post.

Keyhole’s social analytics tool will tell you the best time of the day to post for each day of the week based on typical post engagement.

11. Post Beautiful, Professional Photos

Instagram is first and foremost a photo and video platform.

That means you’ll gain followers much quicker if you have beautiful, professional photos and videos.

If you have the budget, consider hiring a professional photographer.

If you’re taking the photos yourself:

  • Use a professional-grade camera or a newer phone model.
  • Don’t take photos on the Instagram app. Use your phone’s native camera app.
  • Make sure the camera is focused on the photo subject
  • Take photos that would work as a square.
  • Learn how to take photos with great lighting.
  • Edit your photos or use appealing filters.

Even if your brand is focused more on day-to-day authenticity rather than super polished shots, you’ll still receive more engagement on nicer-looking photos rather than drab, out-of-focus photos.

Pro Tip: Check out this list of 29 Instagram photo hacks from the Huffington Post.

12. Post Real People (and Selfies)

As it turns out, people really like faces! And people love authenticity.

A study from Georgia Tech found that Instagram photos that feature faces are 38% more likely to get a like and 32% more likely to receive comments.

And not only that, photos and videos of real people make your brand more relatable and personable.

Think about it: would you rather have a photo of a product or a video of someone showing you how great that product is?

Authentic photos of your team, or selfies from your influencers are a great way to get free Instagram followers fast.

13. Ask People to Tag Their Friends

People love tagging their friends in content that helps them connect.

If you post something inspirational, funny, or relatable, ask your followers to tag their friends directly from the content.

BossBabe often posts inspirational quotes about women empowerment, asking their followers to tag friends that are also a #BOSSBABE.

Pro Tip: Use this technique sparingly, as using it too often can come off as spammy.

14. Tag Your Location

Tagging your location is another tool in your toolbox for making your posts more discoverable.

You can tag your posts or stories with your location—either with your city or the event venue where you took the photo or video.

Just like hashtags have their own feed, so do locations and events. You can tap a location or event name to see all photos and videos that were tagged with that event.

By tagging yourself at a location, you’re opening the door to new local followers.

Pro tip: To tag your Stories with a location, use the location sticker. Add a location tag in your post too!

15. Engage, Engage, Engage

People use social networks to be social.

So when in Rome…

Find an Instagram community that’s relevant to your brand, and then start liking, commenting on, and sharing content from members in that community.

There are three main reasons why you should be proactive with engagement:

  1. People like it!
    By liking and commenting on people’s posts, they will be more likely to notice you and follow you back.
  2. The Activity tab likes it!
    When someone responds to your comment, it will appear on their followers’ Activity tab. That can increase your potential reach.
  3. The Instagram algorithm likes it!
    Engagement is one of the main signals to the Instagram algorithm. The more you engage back and forth with people, the better.

This is really important:

Keep your posts authentic.

If you’re engaging with a community, talk like that community—as long as it’s consistent with your brand.

People are pretty quick to sniff out a brand that’s engaging in self-promotion, so make sure you’re actually contributing to the conversation.

If you’re a smaller brand, you may want to target users with fewer followers, and then work your way up to bigger accounts.

If you’re a larger brand, you may be able to target higher followed accounts right out of the gate.

Pro Tip: Don’t limit engagement to your marketing team. Your Customer Service / Success team can also interact with people directly on Instagram.

16. Share User Generated Content

Sharing user generated content has so many benefits.

First of all, it’s free content. Your users create it for you.

Secondly, it encourages people to engage with your brand, because they know there’s something in it for them (more exposure). This means more exposure for your account or branded hashtag.

It’s a win win.

The wide majority of AirBnB’s Instagram photos are credited to their users or hosts. They’re using their existing network as an extremely effective way to scale up their Instagram content and grow their follower base.

On top of that, every time you’re sharing someone’s content, you’ve earned a fan of your brand for live.

17. Follow Relevant Accounts

By following accounts that are similar to yours, it makes the Instagram algorithm more likely to recommend your account as a similar follow.

Or, you can follow key influencers, or accounts that are aligned with your target audience. Ideally, they’ll check out your feed to decide if they want to follow you back. 

If you’ve followed our other tips above, it’ll be a sure thing!

Pro Tip: Don’t follow too many accounts at once. A strong follower ratio makes your brand more credible.

18. Steal Your Competitors’ Followers

This tip takes a bit of tact.

Your direct competitors are the most likely accounts to have the followers you want.

So, follow tip #15 and start liking and commenting on the photos and videos of your competitors’ key followers.

Or follow tip #17 and actually start following your competitors’ followers. You’re bound to get a few free Instagram followers out of it.

There’s a chance you can win over their brand loyalty if you come off as authentic and relevant to their interests.

That said, you have to be subtle as to not ruffle any feathers. Don’t engage with any of their content directly relating to your competitors.

19. Work with Influencers

Instagram influencer marketing is popular for a reason: it works.

According to Influencer Marketing Hub, $5.20 is earned in media value per $1.00 spent on influencer marketing.

Working with influencers is the fastest way to create a positive association with your brand.

For example, Walmart works with fashion influencers to give a more stylish feel to their clothing lines.

You can use hashtags to identify the best influencers for your brand, or you can use a tool like Keyhole to identify users with the most influence.

If you’re new to influencer marketing, micro influencers are a great place to start. They’re more affordable, more amenable to partnerships, and most likely to be able to sway their close network.

20. Collaborate With Other Brands & Accounts

Keep in mind:

Every other brand is trying to grow their following too.

So look for opportunities to partner with non-competing brands that are a natural fit.

One of the most impactful collaborations was Barbie and AirBnb. They collaborated to create an actual Barbie Malibu Dreamhouse, which served as cross-promotion for both brands.

If you’re looking for collaboration ideas, you can participate in Instagram Stories takeovers, tag each other in content, co-host Instagram Live videos, or execute full marketing campaigns together.

For example, if you’re a local business, you could collaborate with a travel account who’s going to be in your area. From your account, you can share pictures and stories from their visit, and from their account, they can promote your business.

Both sides win.

21. Contests & Giveaways

Contests and giveaways are a surefire way to boost engagement quickly.

Instagram contests are easy:

Ask people to follow you, comment on your photo, and tag a friend for a chance to win free products or services.

The cost of the giveaway is often far, far less than the cost it would have taken to grow your follower account through organic marketing.

But remember:

You need to keep your target audience in mind. Winning empty followers that only follow you for giveaways won’t boost your business long term. Keep the giveaways relevant.

Keep running contests on a regular basis so that users don’t feel compelled to unfollow you.

Pro Tip: Collaborate with influencers or partner brands to extend the reach of your contest.

22. Post Videos

After launching in June 2013, video content has found its place on Instagram.

While videos receive fewer likes on average, videos receive more comments than images.

Another consideration: many businesses simply don’t want to go to the effort of posting videos, so it’s a chance to stand out from the crowd.

Here’s an example from Jamie Oliver, who turns a simple book launch into a nice-looking promotional video:

Need a few video ideas? We’ve got you covered:

  • How-to videos
  • Product demos or explainers
  • Teaser videos
  • Time lapse or behind-the-scenes videos
  • Influencer or user-generated videos
  • People talking!

Pro Tip: Start small. Even simple videos can help you stand out.

23. Post Stories

After their success on Snapchat, Stories launched on Instagram in 2016, and now, 500 million Instagram users post at least one Instagram story every day.

The most successful influencers typically post 6-7 stories per day.

So while stories can feel temporary and fleeting to businesses, users love them. There’s also evidence they produce results. According to Instagram, 1 in 5 stories results in a direct message.

For tons of Instagram Stories tips, check out this blog post.

Pro Tip: Turn your longer pre-produced video content into multiple stories to increase engagement.

24. Use Story Highlights

Don’t forget:

You can pin your top Instagram Stories to your profile.

Some accounts take the route of using their Story Highlights like a website navigation: to highlight their key products, services, or content categories.

Take Huda Kattan for example, founder of Huda Beauty, who uses her Story Highlights to showcase what type of content she puts out.

Others use their Story Highlights screen space to highlight their most recent campaign.

Nike, for example, uses their Highlights to showcase their most recent influencers.

Pro Tip: You can set covers for your Instagram Story Highlights to create a consistent aesthetic. Prada does a great job:

25. Use Instagram Live

Here’s a great tip for any social media platform:

When a platform adds a new feature, they really want you to use it. Because of that, they’re likely to reward your use of their new features in the form of increased algorithmic visibility.

Instagram is making a huge push for video, so use video!

Yes, Instagram Live was launched in 2016, but their push towards video isn’t slowing down.

Instagram Live is a feature of Instagram Stories that lets you stream live to your followers. A ring will show up around your profile picture to let your followers know you’re live.

Instagram Live is great because there’s a sense of closeness with your followers. They can ask you questions while you’re live and you can answer them in real time.

Need some Instagram Live video ideas to get you started?:

  • Behind-the-scenes look at your company
  • Product demos
  • Influencer takeovers
  • Answering questions about products or sales

26. Start an IGTV Series

IGTV is basically Instagram’s answer to YouTube. It’s available within Instagram or as a standalone app.

Whereas Stories are for short-form content, IGTV is long-form videos from a few minutes up to an hour in length. It’s designed to be a modern take on the traditional TV experience.

You can post vertical and horizontal videos, so you get more of the traditional YouTube feel.

It’s still early days for brands on IGTV, so it’s a great chance to stand out early on.

IGTV, like Instagram, is primarily an entertainment platform, so you’ll have to create content that is funny, educational, or downright addicting.

So Yummy has a great IGTV channel where they post 1-4 minute food recipes with stunning visuals.

27. Promote Your Instagram Content on Other Channels

It’s crazy how many brands skip this step.

If you’re making great content on Instagram, promote it on your other channels! 

Don’t just add a tiny Instagram icon link in your email newsletters, actually showcase your Instagram content like you would promote a blog post or a landing page.

Don’t just include a link to your Instagram in your blog, embed your Instagram content in your blog posts.

Sending your customers from other marketing channels to Instagram is perhaps the most underutilized follower growth hack.

28. Create Custom Camera Filters

We’re getting into high-effort territory, but creating a custom camera filter is a fast way to get tons of engagement and promotion for your brand.

Using Spark AR by Facebook, you can create your own AR (augmented reality) filters that are directly tied to your brand.

Then, users will use your filter, along with your branded hashtag, and you can re-post their user-generated content as your own. It’s like a self-sustaining content engine!

Gucci creates filters and asks users to share with the hashtag #GucciFilters, which they share back on their profile.

29. Instagram Ads

While everyone’s looking for free Instagram followers, the paid route isn’t always a bad option.

But don’t buy followers. Pay to promote your content instead.

If you’re looking for fast, efficient exposure, Instagram ads may just do the trick.

30. Use an Instagram Analytics Tool

Today’s marketer has to be data-obsessed.

No matter which of the above tips you decide to follow, it’s smart to always be evaluating whether or not your strategy is working by using data.

Using Keyhole, you can create:

  • Hashtag reports
  • Social campaign reports
  • Influencer reports
  • Brand monitoring reports

It’s fast, accurate, and easily shearable.


To get the data you need to grow your Instagram following, start your free Keyhole trial today.

Life is short and the internet is vast.