Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Differences and Similarities between Instagram … Read more
The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But … Read more
Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. And Instagram analytics helps you track your Instagram metrics & grow engagement. How? And which tool should you choose? There are many great social media analytics tools out there, which means that finding the right one … Read more
If you’re using Instagram to market your business, the best way to guarantee success is by growing your Instagram followers first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must. In order to boost your following, you need to get found on the platform. … Read more
From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. The right hashtags can: Act as fuel to Instagram’s tricky algorithm and improve visibility Enhance your content’s discoverability for a larger audience Make trendjacking more impactful Categorize your content Foster a sense of belonging and encourage UGC All … Read more
Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun! At Keyhole, social media is our bread and butter, and our team here works hard to stay up to date with all the key social media trends. We have a good idea of where social media trends … Read more
Do you fancy those pintersty-story shots? We bet you also crave to make the most of the pixels and woo your Insta fam. Your Instagram story isn’t a mere dump ground for reposting your feed or reel posts. In fact, an Instagram story is an engagement tool in itself. You ask us, why? Well, there’s … Read more
Over the past few months, Instagram has announced three new features that are set to accelerate Instagram marketing—Instagram Threads, Instagram Restrict, and Instagram Product Launch. While Product Launch is still being actively tested, Instagram Threads and Instagram Restrict are a big deal for marketers and brands using Instagram to promote their brands, businesses, and products. … Read more
With over 2.3 billion active users, Instagram is one of the most potent platforms for marketers and brands to grow their business online. With the right engagement on Instagram, you can build your brand’s community and increase brand awareness and reach, thereby heightening your online presence. However, with the decrease in organic engagement in recent … Read more
As reels are the Instagram algorithm’s latest favorite, most creators and brands prioritize these short, catchy videos to increase reach and engagement. But it still doesn’t make the good-old Instagram carousels irrelevant. If done right, these simple visual slides can be a boon to your engagement. By showcasing multiple images and videos in a single … Read more