How To Do YouTube Competitor Analysis

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. With 2.6 billion monthly active users, YouTube generates the second-highest traffic of any website worldwide, second only to Google.  According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for … Read more

Youtube Engagement Rate Calculator + 7 Tips To Grow It

The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers.  When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more

The Social Media Strategy Template [+ Download & 5 Examples]

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. Download our free social media strategy … Read more

5 Valuable Hashtag Marketing Strategies Proven To Engage Audiences

Using hashtags effectively goes beyond casually plugging them into your tweets and posts. On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. Learning how to leverage tagged topics should be a priority for marketers. Here are five hashtag … Read more

26 Best Social Media Analytics & Reporting Tools For 2023

You guessed it: 2022 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to … Read more

15 Social Media Branding Strategies To Capture And Retain Your Target Audience

As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is a challenge you can’t quickly … Read more

Social Media Trends To Track in 2023 And Beyond: Marketing Tools, Content, And Strategy

Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun!  For example, Facebook was expected to lose its overall social media dominance. Yet, it’s 2020, and Facebook still remains the most widely used social media platform. At Keyhole, social media is our bread and butter, and our … Read more

Social Listening: Best Practices For Growing Businesses

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Hearing what customers say on social media is one thing, but understanding how to use their conversations to your … Read more

Social Media Content Distribution Tactics That Work Like Magic

I’m sorry to say this, but you’ll never stand out like a digital peacock in the social media realm — that is, if you’re oblivious about how to distribute your content effectively. If you’re into the whole publish and pray strategy — if you can even call it one — then your content will easily … Read more

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