15 Important YouTube Metrics For Saas Brand Monitoring & Customer Retention

YouTube has incredible potential for SaaS brands, with a scope of leveraging it for better reach and engagement. Videos, in general, play a major role in making a purchase decision. This may be why 83% of people acknowledge that a demo video helps them decide to purchase. It has the force that drives brand awareness, … Read more

Free Social Media Strategy Template For 2024 [+ 5 Brand Examples]

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. Download our free social media strategy … Read more

2024’s Best 27 Social Media Analytics Tools For The AI Age

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But … Read more

2024’s Top 6 YouTube Analytics Tools For Tracking Video Metrics

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands.  With 2.7 billion monthly active users, the platform presents a vast audience for content creators and marketers. Moreover, it generates the second-highest traffic among websites globally.  In short, YouTube combines video content’s appeal with its … Read more

How To Do YouTube Competitor Analysis In 5 Easy Steps

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. With 2.6 billion monthly active users, YouTube generates the second-highest traffic of any website worldwide, second only to Google.  According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for … Read more

Social Media Trends To Track in 2024 And Beyond: Marketing Tools, Content, And Strategy

Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun!  At Keyhole, social media is our bread and butter, and our team here works hard to stay up to date with all the key social media trends.  We have a good idea of where social media trends … Read more

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