Los Angeles is a beautiful city that is synonymous with glitz and glamour mainly for having Hollywood as its main attraction. Aside from many celebrities and A-listers living in this vibrant city, it is also known for its exquisite food scene, economically and demographically diverse people, booming technology industry, exceptional postsecondary institutions and universities, large annual events, live sporting events, and its bustling economy.
Facebook users have clicked the ‘like’ button 1.13 trillion times since the platform was last updated. Every minute, there are an additional 4 million ‘likes’ clicked. On Twitter, there are over 25 billion tweets and interactions that take place on the site every day. And, two new members join LinkedIn every second. In the digital age, it’s crucial for businesses to adequately, monitor, manage, and curate their social media feeds and profiles.
Nowadays, social media marketing is an everyday necessity for the vast majority of brands.
The reason that fuels the trend simple: they are fun for consumers to use, and they simplify many of the activities that were once done through different, individual channels. That is, users can share their thoughts and life milestones, keep in touch with friends and acquaintances, find out news and promotions related to their interests – all through a single profile.
Looking for the best Twitter analytics tools? We’ve identified a list of the top 14 free and paid Twitter analytics platforms to help you determine which tool is the best for your business.
Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network.
Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.
Jessica Pucci, Director of Digital Audience Programs – Walter Cronkite School, ASU
“Keyhole is a tool that you can use to understand the conversation around a topic and help you become an authority, connecting you with people who are existing authorities.
It’s always my hope that Keyhole becomes a tool in my students’ arsenal that they turn to first. Keyhole is great because it allows students to visualize the many facets of a conversation and assess what’s performing well in different ways. The students love it.
Ultimately, having data behind your decision is what makes your content stronger and makes you a stronger communicator.“
Robin Lindner, Graduate Researcher and Marketing Strategist, John Hopkins University
“When I was putting together my strategy for these large projects, I was looking at sentiment, but I was also looking at what types of media folks were engaging the most with.
Having access to that data through Keyhole, I was able to go and make a change. For the professional, it is so key because you can prove that you know what you’re talking about. You can prove that your strategy has merit.”
Windsor Hanger-Western, Cofounder, HerCampus Media
“We do a lot of experiential marketing within HerCampus Media, and we used to have a hard time conveying the impact of our events to our brands. They’d say, ‘Well, you’re doing an event and there are 1,000 women there, that seems like a lot of money to just reach 1,000 women’.
So, we’re saying “You’re not just reaching the 1,000 women that are there, you’re reaching all of their friends on social, because we’re creating experiences that they’re going to want to share”. And so by you hosting this amazing event with us with those women, it’s exponential how many women you’re going to access.
And Keyhole is how we say it’s not just 1,000 women, it’s 5 million impressions… the numbers help us prove the impact of what we’re doing to our customers”.
Hashtags have evolved massively since their inception — even becoming part of our vernacular in some cases. They are ubiquitous with brands, products, television shows and more. You’d be hard pushed to find a marketing campaign today, whether it’s B2B or B2C, that doesn’t come complete with a hashtag.
To the uninitiated, they can seem daunting, a complex language that requires careful navigation. But when you get hashtags right, they can be a great tool for starting and joining conversations, making connections, and getting your message heard on social media.
It can be a daunting task.
You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs. Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.
How do you know which of them would deliver on their promise? A good complete guide is a great place to look.
Here’s a guide showing you the top 25 social media analytics tools, and how they work: