Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against … Read more
Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. And Instagram analytics tools are your best bet to get your brand discovered How? And which tool should you choose? There are many great social media analytics tools out there, which means that finding the right … Read more
If you’re a social media marketer , you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million..
With more than 4 billion active social media users around the world, your social listening strategy can help you tune in. Then, you’ll be able to monitor what your customers are saying about your business across a variety of platforms. This allows you to listen to your customer base, learn more about them and interact … Read more
If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform by far. Almost 75% of high-income earners use Facebook. Facebook allows for granular targeting that other platforms can’t offer. Facebook is an excellent tool for … Read more
You guessed it: 2022 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to … Read more
You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI? Are you measuring your social media efforts effectively? Let’s get straight … Read more
There’s no doubt that Talkwalker is a powerful social media listening tool. But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets. Don’t worry though. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the … Read more
Social media will always require a lot of effort, but finding the proper social media content creation tools might just be the digital helping hand you need. After extensive market research and coming to the realisation that there are simply too many social media tools out there, we’ve carefully gone through what we considered to … Read more
Your social media success depends on how well you are able to listen to what your audience is saying about you, your competitors and your market in general. This is what social listening and social media monitoring is all about. With data and insights extracted from your social listening efforts, you are able to know … Read more