Top 29 Social Listening Tools for Marketers in 2020

List of the top social listening tools available to marketers in 2020.

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. 

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020:

Looking for a specific tool? Jump ahead:

1. Keyhole

2. Hootsuite
3. HubSpot
4. Union Metrics
5. BuzzSumo
6. Sprout Social
7. Mention
8. Brand24
9. YouScan
10. Agorapulse
11. Brandwatch
12. BrandMentions
13. Meltwater
14. Sprinklr
15. TalkWalker
16. Mentionlytics
17. Digimind
18. Zoho
19. Falcon.io
20. Iconosquare
21. Awario
22. Nuvi
23. Sendible
24. Reputation.com
25. Socialbakers
26. Oktopost
27. Statusbrew
28. Sentione
29. Mediatoolkit

1. Keyhole

Social Media Tools - Social Listening Tools - Keyhole

Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Social Media Tools - Social Listening Tools - Keyhole Social Media AnalyticsDashboard

Take it from Neil Patel: “This tool [Keyhole] does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Social Media Tools - Social Listening Tools - Keyhole - Best Social Listening Tool

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Social Media Tools - Social Listening Tools - Keyhole - Sentiment Analysis

Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

Pricing: Starts at $30 USD per month after a free trial. You can view all Keyhole pricing plans here.

2. Hootsuite

Social Media Tools - Social Listening Tools - Hootsuite

Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Pro: Hootsuite has a robust set of end-to-end features for pretty much anything you would ever want to do on social media, from publishing, to advertising, to tracking.

Con: Hootsuite’s big feature set comes with a big price tag, and the social listening features are only available for their Business and Enterprise-level plans.

Pricing: Hootsuite’s social listening features are a paid add-on to their Business and Enterprise plans, starting at $599 USD.

3. HubSpot

Social Media Tools - Social Listening Tools - Hubspot

HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform.

As part of their marketing stack, HubSpot offers social media monitoring to create custom keyword monitoring streams, email alerts to track mentions, and analytics tools to compare performance across social channels.

Pro: If you prefer all of your tools in one place, HubSpot has nearly every marketing tool you could ever need.

Con: Because HubSpot does so many things, their social listening features aren’t as deep as some of the other tools on our list, and the 

Pricing: HubSpot’s social listening features are included in their Professional and Enterprise plans, starting at $800 USD per month.

4. Union Metrics

Social Media Tools - Social Listening Tools - Union Metrics

Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis.

Union Metrics offers standard listening features like real-time mention monitoring, sentiment analysis, and insights like best times to post.

Pro: Union Metrics has many easy-to-use analytics dashboards.

Con: Union Metrics’ more advanced social listening features like sentiment analysis aren’t unlocked until their top pricing tier.

Pricing: Union Metrics starts at $39 USD per month if paid annually.

5. BuzzSumo

Social Media Tools - Social Listening Tools - Buzzsumo

BuzzSumo is a popular content discovery tool, allowing marketers to track content that’s trending for certain topics or keywords.

Although not exactly a social listening tool in the sense of some of the other tools on our list, with BuzzSumo, you can track competitors, brand mentions, and industry updates.

Pro: BuzzSumo is extremely useful for tracking trending content and influencers.

Con: BuzzSumo doesn’t offer as much when it comes to tracking your social media accounts.

Pricing: BuzzSumo starts at $79 USD per month when paying yearly.

6. Sprout Social

Social Media Tools - Social Listening Tools - Sprout Social

Sprout Social is a full social media management platform, allowing you to track engagement, manage your publishing schedule, measure analytics, and perform social listening.

Sprout Social has tons of useful social listening features like audience demographic analysis, customer sentiment tracking, influencer identification, campaign analysis, and competitor comparisons.

Pro: Sprout Social offers an all-in-one social inbox to track Facebook, Twitter, Instagram, and LinkedIn in one place.

Con: The Standard pricing tier has limited social listening features.

Pricing: Sprout Social pricing starts at $99 USD per user per month.

7. Mention

Social Media Tools - Social Listening Tools - Mention

As the name suggests, Mention lets you track all of your brand mentions online. Mention offers a variety of social listening and publishing tools to monitor online media, analyze your competition, and manage your brand.

Mention offers real-time mention tracking and detailed analytics on your industry competitors.

Pro: Mention provides daily recap emails with key info as well as alert emails when your mentions suddenly spike.

Con: Their pricing model limits the number of mentions you can track per month.

Pricing: Mention has a free model for up to 250 mentions. Their paid plans start at $25 USD per month.

8. Brand24

Social Media Tools - Social Listening Tools - Brand24

Brand24 offers brand mention tracking across social platforms, news sites and blogs, video sites, review platforms, and more.

Brand24 features include a mentions feed, a discussion volume chart, marketing analytics, influence score, sentiment analysis, alerts, and reporting features.

Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app.

Con: Online reviews mention a sometimes-challenging user interface and a thinner feature set than similarly priced tools.

Pricing: Brand24 pricing starts at $49 USD per month.

9. YouScan

Social Media Tools - Social Listening Tools - Youscan

YouScan is another social media listening tool that offers monitoring of social media, blogs, forums, reviews, and other online media.

YouScan offers some unique AI-powered listening features like logo recognition and object and scene detection to help brands track pictures as well as brand mentions.

Pro: YouScan’s Visual Insights feature is a game-changer for brands that want to track when their products appear in a post.

Con: YouScan has a huge price tag, so it’s cost-prohibitive unless you’re a major global brand.

Pricing: YouScan pricing starts at $12,000 USD per year.

10. Agorapulse

Social Media Tools - Social Listening Tools - Agorapulse

Agorapulse is another full social media management platform, comparable to Hootsuite, Sprout Social, or Buffer.

On top of publishing and analytics tools, Agorapulse offers basic social media listening features like brand mention monitoring on Facebook, Twitter, Instagram, and YouTube.

Pro: Agorapulse offers some unique collaboration features like the ability to label important posts or assign a post to a teammate.

Con: Because Agorapulse is a full social media management tool, its social media listening tracking features aren’t as robust as some of the dedicated tools.

Pricing: Agorapulse pricing starts at $79 USD per month when paid annually.

11. Brandwatch

Social Media Tools - Social Listening Tools - Brandwatch

Brandwatch is an AI-powered social media listening tool. It’s a well-established tool that allows you to benchmark competitors, track audience sentiment and demographics, and uncover influencers.

Brandwatch also offers many new listening features like image analysis, historical data, trending topic identification, and entity tagging to train AI.

Pro: Brandwatch always has some of the most innovative features in the social media monitoring space.

Con: Brandwatch is one of the priciest tools on the market.

Pricing: Brandwatch does not make its pricing available on its website, but according to PCMag, Brandwatch pricing starts at $1,000 USD per month.

12. BrandMentions

Social Media Tools - Social Listening Tools - Brandmentions

BrandMentions is another social media monitoring tool that offers standard features like brand monitoring, competitor tracking, sentiment analysis, and reputation management.

Pro: BrandMention also allows you to integrate website traffic monitoring into your analytics reports.

Con: In online reviews, some users report difficulty filtering down a large number of social media mentions.

Pricing: BrandMentions starts at $49 USD per month.

13. Meltwater

Social Media Tools - Social Listening Tools - Meltwater

Meltwater is a full marketing and social media suite offering social media monitoring, online media monitoring, social engagement reports, influencer management, newswire distribution, media relations tools, and more.

They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app.

Pro: Meltwater is a powerful PR tool and offers a robust media database.

Con: Meltwater constantly adds new features, but they often require add-on pricing and can be overwhelming for users, according to online reviews.

Pricing: Meltwater doesn’t post pricing publicly, but according to Prowly, pricing starts at $4,000 USD per year.

14. Sprinklr

Social Media Tools - Social Listening Tools - Sprinklr

Sprinklr is a customer experience management (CXM) platform. Sprinklr is quite different than many of the other tools on our list, as its bread and butter is allowing you to engage with customers and monitor their experience with your product or service.

That said, as part of its offering, Sprinklr allows you to perform audience profiling, identify influencers, benchmark against competitors, and measure custom metrics.

Pro: Sprinklr allows you to unify your customer experience management with your marketing activities.

Con: Sprinklr is an enterprise platform that isn’t suitable for small and medium businesses.

Pricing: Sprinklr does not make its pricing available online, but its pricing is reportedly modular based on which features you add.

15. TalkWalker

Social Media Tools - Social Listening Tools - Talkwalker

TalkWalker is primarily a social media listening tool, with standard features like mention tracking, report creation, and automated alerts.

TalkWalker also has more advanced features like brand image detection, a Virality Map, and other AI-powered features.

Pro: On top of standard social media and online mention tracking, Talkwalker also allows you to monitor TV and radio content.

Con: TalkWalker’s pricing is catered only to larger businesses.

Pricing: TalkWalker pricing starts at $9,600 USD per year.

16. Mentionlytics

Social Media Tools - Social Listening Tools - Mentionlytics

Mentionlytics is a fairly standard social media monitoring tool for business of all sizes. They also offer social intelligence and publishing tools.

Mentionlytics allows you to track mentions on social media, online news, and other online platforms. It also allows you to reply to tweets or posts in real-time. You can also monitor keywords and competitors to identify sales opportunities.

Pro: Mentionlytics has AI-powered features to help you identify fans, ambassadors, and even trolls.

Con: Users have reported an outdated UI design, but as of 2020 they have a new beta design in the works.

Pricing: Mentionlytics pricing starts at $39 USD per month.

17. Digimind

Social Media Tools - Social Listening Tools - Digimind

Digimind is a social intelligence tool offering solutions for brand reputation, competitive intelligence, consumer insights, influencer identification, trend tracking, and marketing campaign analysis.

Digimind’s social listening tools include geolocalization, automatic sentiment and translation, topic clustering, and “marked as read” capabilities.

Pro: Digimind’s Top Reputation module allow you to track what people are searching for when they research your brand.

Con: According to online reviews, the tool can be quite cumbersome for beginners.

Pricing: Digimind does not make its pricing publicly available. Contact to discuss.

18. Zoho

Social Media Tools - Social Listening Tools - Soho

Zoho is a cloud software suite with many SaaS applications for businesses. On top of social tools, they offer a CRM, email and document platforms, and financial tools.

Zoho’s social tools include publishing, monitoring, and reporting. Their listening tools allow you to monitor brand mentions in real time.

Pro: Zoho allows you to create your own monitoring dashboard.

Con: As Zoho isn’t a social platform at its core, the tool is fairly limited in features outside of mention tracking.

Pricing: Zoho’s pricing starts at $10 USD per month.

19. Falcon.io

Social Media Tools - Social Listening Tools - Falcon.io

Falcon.io is a full social media platform that allows you to publish content, create ad campaigns, engage with your audience, and monitor the web for insights.

Falcon.io’s social listening tools include trend tacking, sentiment analysis, audience demographics, and influencer identification.

Pro: Falcon.io has a custom audience tool that allows you to create an audience based on the profiles detected through your social listening campaigns.

Con: According to user reviews, there are no export capabilities for reports.

Pricing: Falcon.io starts at $129 USD per month.

20. Iconosquare

Social Media Tools - Social Listening Tools - Iconosquare

Iconosquare is an Instagram analytics, management, and scheduling platform for brands and agencies.

Iconosquare is one of the most powerful Instagram analytics tools, offering competitor analytics, hashtag analytics, promoted posts analytics, industry benchmarking, conversation tracking, scheduling, Excel and PDF reports, custom dashboard, and more.

Pro: Iconosquare offers some unique Instagram features, like tracking of individual comments, photo tags, and mentions and tracking of content types like photos, videos, and carousel images.

Con: Iconosquare only allows tracking for Instagram and Facebook, unlike most of the other tools on this list.

Pricing: Iconosquare starts at $29 USD per month.

21. Awario

Social Media Tools - Social Listening Tools - Awario

Awario is another popular brand monitoring tool. Awario tracks brand mentions and keywords in real time and offers additional features like sentiment analysis, influencer tracking, boolean search, white label reporting, and email alerts.

Pro: Awario has a social selling feature that tracks competitor complaints or recommendations for your product category, allowing you to identify leads on the fly.

Con: The abundance of information in Awario gives it a steep learning curve compared to its competitors.

Pricing: Awario starts at $29 USD ($49 CAD) per month.

22. Nuvi

Social Media Tools - Social Listening Tools - Nuvi

Nuvi is a customer experience and reputation management tool that includes social media publishing and listening tools.

Nuvi’s listening capabilities include keyword monitoring, influencer analytics, sentiment analysis, audience insights, and automated reporting.

Pro: Nuvi’s robust platform also includes content planning, publishing, creation, and collaboration tools.

Con: As social listening isn’t Nuvi’s main feature, it doesn’t offer much beyond the basics.

Pricing: Nuvi does not make its pricing publicly available online. Contact for pricing.

23. Sendible

Social Media Tools - Social Listening Tools - Sendible

Sendible is a social media management and tracking tool that includes features for planning, collaboration, engagement, and analytics.

Sendible’s listening capabilities include mention alerts and hashtag and keyword monitoring. 

Pro: Sendible monitors Facebook, Twitter, Instagram, YouTube, and LinkedIn.

Con: Sendible has a wide feature set, but its listening capabilities are fairly shallow.

Pricing: Sendible starts at $16 USD per month when paying yearly, 

24. Reputation.com

Social Media Tools - Social Listening Tools - Reputation

As its name suggests, Reputation.com is a complete reputation management tool. Its capabilities include online review monitoring, business listing management, directory management, surveys, and social tools.

Their social listening tool includes mention tracking and sentiment analysis.

Pro: Reputation.com has a huge suite of reputation management tools.

Con: Reputation.com is less useful for those looking for social media insights.

Pricing: Reputation.com does not publish its pricing online.

25. Socialbakers

Social Media Tools - Social Listening Tools - Socialbakers

Socialbakers is a unified social media marketing platform that includes research and content strategy tools, social media management, measurement and reporting, customer care, influencer marketing, and listening tools.

Their social listening tool is powered by AI that automatically labels posts to help you spot trends. They also offer sentiment analysis and mention tracking across multiple channels.

Pro: Socialbakers offers helpful collaboration and approval flow capabilities.

Con: Socialbakers’ rich feature set comes with a rich price tag.

Pricing: Socialbakers starts at $200 USD per month when paid annually.

26. Oktopost

Social Media Tools - Social Listening Tools - Oktopost

Oktopost brands itself as the social media management platform for B2B enterprise. It features tools for social media management, social employee advocacy, and social media promotions.

Oktopost’s social media listening tools include keyword, mention, and competitor tracking, primarily aimed at customer support.

Pro: Oktopost offers the unique ability to amplify your social posts through your employees’ social accounts.

Con: Oktopost is more focused on B2B promotion than social listening.

Pricing: Oktopost does not publish its pricing online.

27. Statusbrew

Social Media Tools - Social Listening Tools - Statusbrew

Statusbrew is a tool for social media management, marketing, monitoring, and customer care.

Statusbrew provides live mention and conversation tracking, advanced keyword queries, sentiment analysis, lead profile building.

Pro: Statusbrew integrates with Google Drive, Slack, HubSpot, Salesforce, Zendesk, Dynamics 365, and other popular tools.

Con: Statusbrew is comparably more expensive than some of the similar listening tools on our list.

Pricing: Statusbrew starts at $99 USD per month when billed annually.

28. Sentione

Social Media Tools - Social Listening Tools - Sentione

Sentione is an AI-based social listening and conversational bot tool. Sentione provides tools for online data analytics, chatbots, voicebots, and other automation-powered customer service tools.

Sentione’s social listening capabilities include audience insights, comparative research, automated alerts, and AI-based anomaly detection.

Pro: Sentione’s social listening tool allows for unlimited keyword tracking.

Con: Sentione is quite a bit pricier than other listening tools.

Pricing: Sentione’s basic social listening plan starts at $299 USD per month.

29. Mediatoolkit

Social Media Tools - Social Listening Tools - Mediatoolkit

Mediatoolkit is our final brand monitoring tool. Mediatoolkit provides website and social media monitoring on Facebook, Twitter, Youtube, forums, blogs, and review platforms like TripAdvisor.

Mediatoolkit offers deep search capabilities, including location and language filters. They also offer sentiment analysis, influencer tracking, and custom PDF reports.

Pro: Mediatoolkit offers mobile and Slack notifications.

Con: For a tool that only provides social tracking, its pricing is quite high.

Pricing: Mediatoolkit starts at $117 USD per month.


Start your Social Listening Analytics Journey

If you’ve made it this far, you’re either the world’s biggest fan of social listening tool, or like to weigh all your options before selecting a social listening tool.


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To get insights about your brand within minutes, we recommend our social listening tool: Keyhole. Start your free trial now!

9 Essential Social Media Metrics to Monitor [+ 5 Best Tools to Track Them!]

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with strong engagement rates.

But, are you using your social media accounts correctly? Is your business seeing any return on investment from all your social media efforts?

Let’s get straight to the point. Are you measuring your social media efforts effectively?

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking?

Are these metrics performing up to your standards?

The good news is, it’s easier to measure your social media efforts than you imagine.

Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use.

Jump Links:

Top Social Media Metrics to Monitor:
1. Number of Social Media Followers
2. Impressions and Reach
3. Engagement
4. Volume and Sentiment
5. Top Influencers
6. Response Rate and Time
7. Top Engaging Social Channels
8. Conversions
9. Social Channels Revenue

Best Social Media Tools to Track Your Metrics:
1. Keyhole
2. Sprout Social
3. BuzzSumo
4. BrandWatch
5. Google Analytics

Top Social Media Metrics to Monitor 

1. Number of Social Media Followers

Number of social media followers is one of the many metrics that many marketers tend to dismiss as a vanity metric. 

Having engaged followers is more important than having many followers.

However, if one of your goals is to increase your social media following or brand reach, then you need to know how many followers you have.  

When working to increase your brand reach, it’s important to know how many social followers you have managed to gather over time. 

You may find out that some of your accounts are doing better than others. You want to focus more on the ones that are attracting more audiences than the ones that aren’t. 

Another way to approach social media followers is to look at follower growth rate over time.

Are your followers growing or are you losing followers? By examining the follower growth rate, you’ll be able to identify any trends in your growth.

Having a consistent growth rate over several months will help you justify the effort and dedication you’ve put in.

Again, the follower growth rate will help you single out faster-growing profiles so that you can cut the cord on profiles that remain stagnant, or identify which social profiles need a little bit more love.

Most social media profiles will show you your follower count in their analytics section.

You can use a simple spreadsheet to monitor your follower growth each month. 

2. Impressions and Reach

If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report

Reach refers to the number of unique social media users who have seen your content. It indicates how viral your content has gone. 

Impressions, on the other hand, show the number of times a post shows up in a social media user’s timeline.

Impressions give you insight on the number of people who saw your posts even if they didn’t click, comment, or engage with that post in any other way.

The biggest difference between impression and reach metrics is that impressions measure the total number of times your content is seen by the audience.

Reach, on the other hand, is the number of people actually seeing your content. 

So, why are these metrics important? 

Impressions and reach indicate how your social media engagement is doing. When your impressions and reach are low, it’ll result in a lower engagement rate, since there’s fewer people seeing your post.

If this is the case, then you need to look at your content and make sure that it’s being received well by your audience. 

Another thing that you need to look at is your target audience. Are you targetting the right audience?

3. Engagement

Engagement is what will prevent you from losing your social media followers. Engagement allows you to see how your social media efforts are resonating with your followers. 

There are a few engagement metrics that you need to monitor: 

  • Likes, Comments, Retweets, Shares etc.: How many people like, comment on, retweet or share your content?

  • Post Engagement rate: (# of likes and comments / # of followers) x 100. The higher the rate the more the love your content is receiving.

  • Click Through Rate (CTR): # of clicks / # of impressions. CTR measures the number of people who click your link after seeing your post.

  • Account Mentions: Monitor how many times your brand has been mentioned on social media. Account mentions help to measure brand awareness. 

Monitoring your engagement metrics will help you know how engaged users are with your content.

It will also give you insights on the best days and times to share your content on social media platforms. Keyhole allows you to view account optimizations and can also tell you when the best time to post is.

Engagement will also let you know whether users like your product or service and most importantly when to launch new products on social media.

4. Volume and Sentiment

The volume metric indicates how much people are talking about your business or brand online. It counts mentions.

Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online.

You can sort them into emotion-based categories such as sad, angry, and happy.

With these metrics, you get to know where you stand against your competitors when it comes to online conversations.

In other words, you get to see how many people are talking about your brand online and how they feel about it as compared to your competitors.

You can also choose to monitor specific keywords associated with your brand to find out your online volume and sentiment metrics around keywords outside of your name.

Don’t forget to monitor trends associated with volume and sentiment to see what’s most often associated with your brand. 

5. Top Influencers

Influencer marketing is one of the best marketing strategies to implement for 2020.

Influencers can help you grow your audience and increase your sales significantly. 

But how do you find the best influencers to work with?

Monitor the people talking about you online and the kind of influence they have. Monitor who your top supporters are and encourage them to keep engaging with your brand. 

By monitoring your top influencers, it will help you know who to reach out to when creating effective marketing campaigns.  

There are a number of good social listening tools that you can use to find your top influencers and their influence scores. 

Remember, having a large audience does not necessarily mean an individual is influential. Just because someone has a lot of fans and followers, does not mean they have the influence to make them support your brand.

6. Response Rate and Time

40% of customers who share their complaint via social media expect to get a response within one hour.

This goes to show how important customer service support on social media is important. 

Monitor your response rate and time on your social media profiles to determine whether you need a community manager in order to improve on this metric. 

This metric will help you get insights into your overall customer service approach. You’ll know whether you need to restructure your strategy if most of your client issues went unresolved. 

7. Top Engaging Social Channels

One of the major goals of social media marketing is to increase web traffic. You want people to go beyond liking your Facebook post.

You want them to visit your website and hopefully buy your product or service. 

It’s important to monitor which channels are driving the most traffic to your website. 

Beyond simple traffic, monitor what those social users do once they land on your site. Are they engaging with your web content, or leaving straight away?

By learning how they engage with your content you will be able to improve on your web content to make it more engaging so that you can reduce your bounce rate.

The longer users stay on your website, the more likely they are to make a purchase. 

You can track your social referral traffic in Google Analytics. 

8. Conversions

You’re on social media because you want to convert more people into your customers. Conversions are a metric not to be overlooked.

Monitor how many people visited your website from your social media profiles and purchased your product or service during that visit. 

If you were running an ad on social media, you also need to track how many people converted into customers from that ad. 

You also need to monitor other important actions that your fans took such as signing up for your weekly newsletter, downloading an app, scanning a QR code, etc. 

9. Social Channels Revenue

Do your company executives a solid by assigning a monetary value to your social conversions. 

While it’s exciting to say that X number of people became customers following your social media efforts, it’s even more exciting to the finance department when you can state the amount of revenue you’ve been able to bring in. 

Use Google Analytics to set website goals for each conversion point. Add a dollar value to each conversion.

This way you can easily calculate the revenue generated by your different sources, including social media.

Best Social Media Tools to Track Your Metrics

1. Keyhole

Keyhole is one of the best and most affordable social media monitoring tools available. 

Get an in-depth look at your brand’s social media health via Keyhole’s social dashboard feature. 

You’ll be able to view metrics including total impressions, total engagements and total link clicks.

Other metrics that you’ll find useful include: 

  • Performance of keywords, URLs, topics, hashtags, and @mentions.
  • Top influencers for your brand and information about their engagement rates, reach, and more.
  • Info on global conversations, topics, and influencers driving your market.
  • Sentiments around your brand.
  • Campaign performance on Facebook, Instagram, Twitter and YouTube.
  • Brand or keyword mentions on news, blogs and forums.

Additionally, you can use Keyhole to compare your social media accounts and campaigns against those of major competitors.

Price: Starts at $179 USD per month. 

2. Sprout Social

Use Sprout Social to gather analytics from multiple social media accounts. 

This tool allows you to quickly compare social media metrics across multiple networks at once from one place. 

You can see analytics from Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Once you have these metrics, you can quickly use them to create presentation-ready reports using templates and custom reporting options available.

This gives you multiple ways to not only conduct social media metric tracking but also be able to understand these metrics and present them to others.

Price: $99 — $249 USD per month.

3. BuzzSumo

While BuzzSumo is not strictly a social media tool, it is a great tool to analyze your content engagement. 

This awesome tool allows you to see how many times your blog post was shared on Facebook, Twitter or Pinterest. 

Use BuzzSumo to also monitor the performance of content that contains relevant industry keywords.

This enables you to see how your content marketing campaigns are competing against the competition.

With this tool, you are able to tell which types of posts receive the most engagement and use this data to inform your own content strategy.

Price: $79 – $499 USD per month.

4. BrandWatch

Want to know what your customers are thinking? Use BrandWatch

With BrandWatch, you can collect useful metrics from social media profiles, blogs, forums, and news/review sites. 

BrandWatch will show you the volume of your brand mentions. You can then compare it with that of several competitors. 

Additionally, get to know what your customers think about your brand by observing the sentiments about your brand. 

Plus, see your audience demographics and the topics they are most interested in. 

Take advantage of the data visualization tool that lets you create engaging reports by representing data in form of graphs.

Price: There are different plans depending on the number of mentions per month.

5. Google Analytics

You’re probably using Google Analytics to monitor your web traffic. But did you know that you can use it to monitor your most important social media metrics?

While this is not solely a social media analytics tool, it’s one of the best ways to track your social media campaigns. 

It’s also one of the best tools to help you measure social ROI.

Price: Free

Final Thoughts

When it comes to tracking your social media metrics, consistency and preparation are important for effective measurement. 

Select the metrics that align with your social media goals and start tracking them now. Track your metrics over time and observe how they change. Then apply this knowledge to improve your social media marketing tactics. 

By measuring these social media metrics, you’ll be able to better understand how effective your social media activity is and what you need to improve on.


Related Articles:

Top 25 Social Media Analytics Tools: The Definitive Guide

7 Important Instagram Analytics Marketers Need to Know [+ 4 Tools!]


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.

Top 25 Social Media Analytics Tools: The Definitive Guide

The Top 25 Social Media Analytics Tools

[Updated in June 2020, for a brand new Social Media Analytics Tools comparison!]

Did you miss our previous article on the 27 best Hashtag Analytics strategies? No worries, you can read it here: https://keyhole.co/blog/hashtag-analytics-27-actionable-strategies/

It can be a daunting task.

You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs. 

Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.

How do you know which of them would deliver on their promise? A good complete guide is a great place to look.

Here’s a guide showing you the top 25 social media analytics tools, and how they work.

Looking for a specific tool? Jump ahead:
1. Keyhole
2. AgoraPulse
3. Brandwatch
4. BrandMentions
5. Meltwater
6. Reputology
7. TapInfluence
8. Hootsuite
9. NetBase
10. Oktopost
11. quintly
12. Rival IQ
13. Social Studio
14. Sprout Social
15. Socialbakers
16. Brand24
17. Mention
18. Followerwonk
19. Iconosquare
20. Audiense
21. Tailwind
22. TweetReach
23. Falcon.io
24. Minter.io
25. Snaplytics

Read moreTop 25 Social Media Analytics Tools: The Definitive Guide

16 Content Creation Tools to Make Life as a Marketer Easier

Social media will always require a lot of effort, but finding the proper social media content creation tools might just be the digital helping hand you need. 

After extensive market research and coming to the realisation that there are simply too many social media tools out there, we’ve carefully gone through what we considered to be some of the most useful tools at the moment. 

Jump Links:

Social Media Analytics Tools
1. Keyhole
2. AgoraPulse
3. BrandMentions
4. Reputology

Multimedia Creation Tools
5. Canva
6. Livememe
7. Visme
8. Infogram

Chatbot Makers
9. Chatfuel
10. MobileMonkey
11. Botsify
12. FlowXO

Publishing and Scheduling Tools
13. Sprout Social
14. Airtable
15. Planoly
16. TweetDeck

Here are our top picks!

Social Media Analytics Tools 

1. Keyhole

Keyhole helps eager marketers calculate the impact of their campaigns as well as their ongoing social media endeavours. 

It does an impeccable job at handling the following:

  • tracks your hashtag and influencer data on various social media networks
  • measures a wide range of metrics such as reach, impressions, followers and engagement in real-time 
  • can accurately assess the success of each campaign and help you track your ROI 
  • prepares user-friendly PDFs at a click of a button, always living up to your expectations 

As an advanced social media tool, Keyhole offers complete and fast automation of your social analytics, thus, saving you loads of time and effort. 

Plus, Keyhole providing trust-worthy data and an easy-to-use dashboard makes handling analytics a piece of cake. 

Price: $29 – $999 per month (or try our free trial).

Why you’ll love it: Keyhole is the most user-friendly social analytics tool you’ve ever come across!

2. AgoraPulse 

AgoraPulse is a feature-packed social media tool that measures metrics which have the potential to advance your business even further. 

It offers detailed reports that outline what works and what doesn’t within your current content creation strategy (they focus on both the peaks and the valleys of your strategy). 

Plus, you get insights as to when’s the best day and time to publish your content based on your prior content performance. 

Their detailed hashtag report shows you which tags drive the most engagement. 

Some of the additional social media reporting features you can expect to get are: 

  • a Facebook ROI report 
  • Instagram stories report 
  • unlimited number of reports 
  • PowerPoint download of global stats
  • a community management as well as a response time report 
  • a labelled content distribution report 

Price: $79 – $399 per month (or try their 28-day free trial first).

Why we trust it: more than 17,000 social media managers use it on a daily basis! 

3. BrandMentions 

BrandMentions is a powerful tool when it comes to building awareness of your brand online. 

It’s an invaluable asset for neatly measuring your social media marketing report. It also provides you with real-time notifications. So, when your website gets a new backlink or any type of mention of your brand on the Internet it’s delivered straight to your inbox.  

BrandMentions brings you the latest information about your business success as well as what matters in your niche. 

Price: $49 – $299 per month (or try their 14-day free trial). 

Why we tried it: As BrandMentions state, it digs every corner of the Internet to find all the relevant mentions about anyone or anything! 

4. Reputology

If you’re looking for a 24/7 review monitoring, quick responses and a neatly developed semantic analysis technology, then Reputology is the right tool for you. 

It allows you to closely monitor your customers’ reviews online so that you can identify and address the bad ones before they wreak havoc and all hell breaks loose on your website. 

Plus, you can answer each customer review from the platform itself, so not only it’s super useful, but it saves you time too! 

Price: $180 – $2500 per month (or first try their 14-day free trial instead).

Why we appreciate it: It has an answer for any possible customer review scenario! 

Multimedia Creation Tools 

5. Canva

Canva is a fully-encompassing content creation tool that allows you to design your preferred visual design. 

It has thousands of customisable templates grouped in different categories (flyers, resumes, brochures, invitations, business cards, presentations, logos, posters). 

It’s absolutely suitable for individuals who have no prior design skills whatsoever, but it’s also widely used by professionals. 

Price: You can use it for free unless you opt for the pro version ($9.95 per month) or the enterprise one ($30 per month). 

Why we love it: It’s hands-down the most versatile visual creation tool out there! 

6. Livememe 

If you’re looking for the best meme creator tool look no further. Livememe has the best collection of the most popular meme characters on the Internet. 

So, memorable meme characters such as the Annoying Facebook Girl, Bad Luck Brian, Grandma Finds the Internet and Grumpy Cat are offered as preselected images and are fully at your disposal!

Plus, you can fully customise the text and afterwards share them on your prefered social media platform. 

Price: It’s free!

Why we enjoy it: it’s the funniest content creation tool you’ll ever come across! 

Keyhole is a social media analytics tool, including account tracking and hashtag tracking. Start a free trial.

7. Visme

Visme is one of our go-to recommendations for creating a variety of different media types, from presentations to infographics and more.

With a plethora of different templates and customizations to get you started and added widgets such as seamless audio / video embedding capabilities, Visme is a great option for content marketers looking for a robust tool.

The app has an intuitive interface as well as simple editing tools, alongside tutorials to maximize what you can do with the platform.

Price: Starts from $25 a month.

Why we chose it: it’s super useful and available on iOS, Mac, Android, and Windows.

8. Infogram

Trusted by companies such as LinkedIn, Transparency International and Euronews, Infogram takes pride in its charts, reports and graphics viewed more than 1.5 billion times. 

As an infographics and data visualisation platform, Infogram allows people to customise their digital charts, infographics and maps by offering a wide range of templates. 

Price: There’s a basic free version; the paid one starts from $19 per month. 

Why we have a thing for it: If you opt for their Business plan, you can remove Infogram’s branding and add your own logo without any problem! 

Chatbot Makers 

9. Chatfuel 

Considered to be the leading chatbot platform for Facebook Messenger, Chatfuel is widely embraced by well-known brands such as Levi’s, LEGO, Coke Studio, Adidas and T-Mobile, to name a few. 

In fact, 46% of all Messenger bots are said to run on Chatfuel!

Chatfuel promises to deliver an increase in sales and engage with prospects 24/7. 

Plus, it’s very easy to get started – you don’t need any coding skills or prior experience to use it. 

Price: Get started for free! Check out the pro option (starts from $15 per month) or discuss their premium option. 

Why we like it: You can build a bot in the wink of an eye

10. MobileMonkey

MobileMonkey allows you to keep in touch with your customers in the messaging apps they already use with its simple platform. 

With Mobile Monkey, you need to create your chat content only once, and then you can freely use it on every chat platform. 

Some of the best features that come with this chat marketing platform are the following: 

  • write bots that work in: SMS, Facebook, and web chat 
  • immediately respond to customers that use low-cost chatbots 
  • send notifications, updates, and promos to chatbot contacts in Facebook Messenger and SMS 
  • generate chat marketing leads 
  • auto-respond to comments on Facebook 
  • create conversion funnels 

Price: There’s a free version, but the pro ones start from $6.75 or 14.25 per month and the team option costs $199. 

Why we recommend it: It’s Neil Patel’s favorite chatbot marketing tool! 

11. Botsify

Botsify guarantees to help your business grow and expand by offering fast support and a chatbot system to ensure customer retention.

Plus, if you’re running an international business and your goal is to attract customers from different parts of the world you don’t have to worry – our chatbot is multilingual and is capable of responding in any possible language. 

Additionally, Botsify allows you a modernised option of attracting new leads by not annoying your potential customers – it assists you in building stronger relationships by retargeting your leads on various social media platforms. 

Price: Start your 14-day free trial, opt for a self-serviced option ($50 per month) or a fully-managed one ($300 per month). 

Why we enjoy it: Using Botsify feels like chatting with a genuine human being. 

12. FlowXO

Advertised on their website as the chatbot you’ve been waiting for, FlowXO lives up to most chatbot expectations. It provides easy-flowing (pun intended) and effective conversations with customers. 

By fully automating simple interactions, FlowXO eases your customer team’s tasks and responsibilities and helps you establish communication with both upcoming and existing customers. 

What’s more, building your chatbot has never been easier with FlowXO – it’s only a three-step process:

  1. Choose the chatbot platform you need
  2. Connect the chatbot to your account 
  3. Add a workflow and then proceed to chat with your customers 

Price: Start for free, or opt for their standard plan that costs $19 per month.

Why we trust it: It makes chatbot communication enjoyable and practical! 

Publishing and Scheduling Tools 

13. Sprout Social

Sprout Social is a powerful content creation tool that promises to not only manage your social media, but master it too! 

With Sprout Social, you’ll not only be able to deliver ready-made content to your audience, but establish a genuine relationship with your followers too. 

This social media asset shows you how to efficiently publish your posts, organise them across various social media platforms as well as measure relevant metrics to know you’re on the right track when it comes to content creation. 

Price: $99 – $249 per month (or check out their free 30-day trial).

Why we picked it out: It bridges the gap between social media and real life effortlessly. 

14. Airtable

Trusted by more than 170,000 of the world’s leading companies (such as Shopify, TIME, BuzzFeed, Expedia), Airtable will seduce you with its impeccable organisational skills.

It allows you to organise ANY social media aspect, while being available on every electronic device and synching any changes instantaneously. 

Airtable links your related content, allows you to choose from several “view” options (grid view; calendar view; gallery view; kanban view;), adjusting to any social media platform you’re already using. 

Price: Either opt for a free option, or consider their paid plans ranging between $12 – $24 per month (they also offer a custom-built collaboration alternative).

Why we include it: We simply love its design and template options. 

15. Planoly 

Planoly is a very useful content creation tool that simplifies your Instagram experience. 

It allows you to: arrange the look of your Instagram profile with their drag and drop feature; reply to comments in one place; schedule your plan and manage in detail your upcoming content; draft captions for your Instagram stories; and measure analytics to better comprehend your audience and their preferences. 

Price: $7 – $23 (or a bit more depending on how you decide to customise it); there’s also a free basic option.

Why we’re so fond of it: It’s definitely the best visual storytelling app for Instagrammers! 

16. TweetDeck 

TweetDeck is a Twitter-oriented social media tool. It may not be the fanciest content creation tool you’ll ever come across, but it does its job nicely and proves to be useful over and over again. 

In fact, TweetDeck is a very simple Twitter scheduling tool that enables you to queue tweets across several accounts. 

So, you can create your tweet first, then schedule when it gets published, and simply watch it go live afterwards. 

Price: It’s free. 

Why we included it: It’s a very handy social media tool for Twitter users. 

Final Thoughts 

Choosing the right social media content creation tools is never easy, however, we hope we managed to outline the basics of some of the most practical and creative tools you can use. 

After all, having the right content creation tools can potentially assist with the following: 

  1. Making your life much easier!
  2. Helping you stay consistent, engaging and on-brand across all your profiles.
  3. They can make your followers think you manage your social media content effortlessly

And with our content tool selection, we can confidently say all three options are now within reach. 


Related Articles:

20 Social Media Tools: Automation to Save Time and Outperform Competitors

The Top 18 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.

5 Top Brandwatch Alternatives

Your social media success depends on how well you are able to listen to what your audience is saying about you, your competitors and your market in general.

This is what social listening and social media monitoring is all about. 

With data and insights extracted from your social listening efforts, you are able to know your customers better and improve your marketing strategy. 

Are you using a tool like Brandwatch, but find it a little too pricey or just out of your budget?

We’re bringing you five top Brandwatch alternatives that will get you the results that you need. 

Jump Links:

1. Keyhole
2. Hootsuite
3. Mention
4. Falcon.io
5. Sprout Social

1. Keyhole

What makes Keyhole one of the top Brandwatch alternatives is that it has the same features as Brandwatch, but it’s cheaper.

Keyhole is a powerful monitoring tool that lets you monitor hashtags, keywords, URLs, topics, social media handles and more. 

Keyhole allows you to track mentions and keywords across news, blogs and forums, in addition to social media accounts.

These insights help you understand who your followers are, and who your competitors’ followers are. This way, you are able to give them content they will appreciate.  

keyhole dashboard - new branding

It doesn’t end there. 

Get social media account analytics for Instagram, Facebook, Twitter and YouTube. With these analytics, you’ll know what you’re doing right and how to keep growing your accounts over time.

Spy on your competitors with Keyhole. Get to know how many followers they have, their engagement numbers and who is leading the conversation in your industry, and why.

Keyhole will also show you influencers, sentiment, and trending topics derived from the mentions collected.

Pricing: Keyhole offers a free trial and 3 pricing tiers. Keyhole’s Account Analytics plan starts as low as $29/month, and the Enterprise Suite is $999/month.

2. Hootsuite

hootsuite

Hootsuite is another one of the best Brandwatch alternatives that lets you bring all your social media marketing efforts into one dashboard.

The Hootsuite dashboard enables teams to collaboratively schedule updates to Facebook, Instagram, Twitter, LinkedIn, Pinterest, among others. 

Monitor how specific search terms are performing in real-time. This is especially handy if you want to see how certain keywords perform in your industry so you can add or drop them from your marketing campaign. 

Hootsuite is also handy for tracking brand mentions, campaign results and industry trends.

Pricing: Price starts from $19/mo to $599/mo depending on the number of social profiles and users. 

3. Mention

Mention will monitor brand mentions on social media. 

You can monitor your company name, your competitor, or a business-related phrase and see what people are saying – in real-time.

You can respond to these conversations right from your Mention dashboard as long as you’ve connected your social accounts. This is a good way to show your audience that you’re listening to them and build your brand reputation. 

Pricing: Price starts from $25/mo up to $450+/mo depending on the number of alerts, mentions and social profiles. 

4. Falcon.io

Want to do more than monitoring and listening using just one tool?

Try out Falcon.io

This is a SaaS platform that allows you to conduct social media monitoring, publish social media content, manage your customer experience and generate analytics all from one place. 

Falcon.io aims at enabling marketers to deliver more personalized brand experiences to their customers. 

Pricing: From $129 month for single users and small teams.

5. Sprout Social

Grow your social media following and increase your customer base with Sprout Social.

With Sprout Social, you can monitor your platforms, engage new and old fans, measure performance and grow your brand online.  

If you want to see how you stack up against your competitors, then you’ll love Sprout Social’s engagement feature that shows social engagement trends by day and time. It also provides you with engagement analytics from your competitors. 

Pricing: Starts from $99 per user/mo for 5 social profiles and $249 per user/mo for 10 social profiles.

Amidst all the noise online, your target audience is trying to say something to you. 

Listen to them and give them exactly what they want.

Any one of these top Brandwatch alternatives is the magic wand that you need to do this effectively!


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.

3 Top Meltwater Alternatives

Social media monitoring is a non-negotiable part of any successful marketing and sales strategy, and thankfully there are plenty of tools that allow you to collect and analyse social data to inform your decision-making.

Looking for a social media analytics solution that allows you to track conversations, find influencers and keep up to date with your competitors’ activities, but Meltwater is too costly?

Or, are you already a Meltwater user and looking to switch to a more affordable platform?

Below we’ve listed the top Meltwater alternatives you can use to stay on top of your social media accounts, without breaking the bank.

Jump Links:

1. Keyhole
2. Mention
3. Sprout Social

1. Keyhole

Keyhole tops our list of Meltwater alternatives as it offers the same features at a much more affordable price. 

As a specialised hashtag tracking & social analytics solution, Keyhole allows you to keep track of your mentions and analyse the conversations about your brand across the most widely used social media platforms as well as forums, blogs and the news. 

With Keyhole, you’ll be able to understand customer sentiment, identify and replicate your top performing content to maximise engagement, as well as measure the impact of your influencer marketing campaigns.

keyhole dashboard - new branding

Moreover, Keyhole enables you to keep pace with the trending topics in your industry by showing you the hashtags that are starting to gain momentum, as well as the conversations that your competitors are having online.

Best of all? You can collect all your findings in simple, easy-to-understand reports and share them with key stakeholders in your organisation.

Pricing: Keyhole offers a free trial and 3 pricing tiers. Keyhole’s Account Analytics plan starts as low as $29/month, and the Enterprise Suite is $999/month.

2. Mention

Mention is a social media listening and publishing tool that allows you to listen to online conversations and plan your posts so that they reflect the latest industry trends and audience interests.

Mention has two solutions: Listen and Publish.

Mention’s publishing solution allows you to create and manage your social media content calendar from one place. 

Mention’s listening solution enables you to keep tabs on your competition and track key metrics in your industry to stay informed of trending topics and measure the impact of your campaigns.

Mention will send you daily recaps as well as email notifications whenever there’s been a peak of mentions of your brand.

Pricing: Mention offers 4 pricing tiers, including a free plan for one user. Their individual plans start around $25/month and their enterprise plans start at $450/month.

3. Sprout Social

Finally, Sprout Social is another Meltwater alternative that allows you to monitor your brand hashtags in real-time, track post and campaign performance and uncover trends in social media growth. 

Sprout Social allows you to organise your messages and access all your social media inboxes in one place as well as manage your content calendar. You can also use the tool to benchmark your stats against your competitors’, and by getting the Listen & Inform add-ons, you can monitor and analyse topics that are trending on Twitter. 

Pricing: Sprout Social offers a 30-day trial and 3 pricing tiers. Their plans range from $99-249 per user.

Which Meltwater Alternative is the right choice for you?

These top Meltwater alternatives we included in our list are all robust tools that can inform your decision-making and allow you to understand the type of content that resonates with your audience.

As a result, this improve your chances of increasing engagement and helping to reach your other marketing goals.

So which one should you choose?

It all depends on your needs. 

Looking for a specialised solution that gives you really detailed information on your brand reputation online? Then, Keyhole would probably be the best choice. 

Want to track online conversations and plan your social media posts from one platform? In that case, you would probably try Mention. 

Want to bring clarity to your inbox and don’t mind paying extra to get a couple of social listening add-ons? Sprout Social is probably what you want. 

The bottom line is, there are a myriad of tools out there that are more affordable than Meltwater and make social media monitoring affordable to everyone – even small businesses with small budgets.


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.

4 Top Talkwalker Alternatives

There’s no doubt that Talkwalker is a powerful social media listening tool.

But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets.

Don’t worry though. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the reporting tools you need—with even better ROI for your business.

Jump Links:

1. Keyhole
2. Sprout Social
3. Brand24
4. Mention

Without further ado… here are our top 4 Talkwalker alternatives:

1. Keyhole

Keyhole is a powerful Talkwalker alternative available at a fraction of the cost.

Keyhole’s hashtag analytics and social media monitoring tools allow you to keep a finger on the pulse of your brand and your industry as a whole.

With Keyhole, you can measure the impact of your social media campaigns, hashtags, and influencers. You can also track your competitors, and any content that’s trending for your targeted hashtags and keywords.

Keyhole’s social media reports are easy to use, visually appealing, and easily shareable with your clients.

keyhole dashboard - new branding

Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Pricing: Keyhole offers a free trial and 3 pricing tiers. Keyhole’s Account Analytics plan starts as low as $29/month, and the Enterprise Suite is $999/month.

2. Sprout Social

While a little pricier than Keyhole, Sprout Social is another affordable alternative to Talkwalker.

Sprout Social offers rich social analytics, engagement tracking, listening capabilities, and publishing tools.

Sprout Social’s collaboration and automation capabilities are a nice bonus, too.

Pricing: Sprout Social offers a 30-day trial and 3 pricing tiers. Their plans range from $99-249 per user.

3. Brand24

Brand24 is another lightweight Talkwalker alternative.

Their platform offers a live feed of your mentions to track your conversations. They also have a discussion volume chart to track unexpected spikes in brand mentions and publicity.

They also provide mention analytics, influence score, sentiment analysis, and a variety of alert options.

Pricing: Brand24 offers a 14-day trial and 3 pricing tiers. Their Personal plan starts at $49/month and their highest-tiered plan is $199/month.

4. Mention

Mention’s social media listening and publishing platform is the final Talkwalker alternative on our list.

Mention offers a feed of your brand mentions, analytics of industry audiences, and reports that allow you to measure the impact of your marketing efforts.

They also offer an interface for social media publishing and scheduling on every platform, including helpful preview tools to verify a post’s layout.

Pricing: Mention offers 4 pricing tiers, including a free plan for one user. Their individual plans start around $25/month and their enterprise plans start at $450/month.


Looking to accurately track your social media campaigns? Prove their impact and ROI? Produce beautiful marketing reports?

Start your free Keyhole trial today.

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

15-instagram-analytics-tools-and-metrics-that-matters

Updated on March 19th, 2020.

Instagram is a huge platform, so you definitely need to know how best to engage your target customers on it. And Instagram analytics tools are your best bet when it comes to doing just that.

But there’s a plethora of these tools out there, which becomes a huge problem for many social media marketers — as picking the best Instagram analytics software can be difficult.

Here’s a list that will help you out — 15 Instagram analytics tools and their different features, followed by metrics that may influence your decision: 

Jump Links:

1. Keyhole
2. Owlmetrics
3. Brandwatch
4. Hootsuite
5. Iconosquare
6. Pixlee
7. Minter.io
8. Quintly
9. Rival IQ
10. Social Bakers
11. Sproutsocial
12. Squarelovin
13. Synthesio
14. Unmetric
15. Union Metric

1. Keyhole

Keyhole helps you track relevant accounts and generates a visually rich report that shows you how to optimize your instagram marketing for better results.

For instance, it can show you when your users are most active so you can improve your efforts for increased engagement.

Neil Patel describes the tool this way: “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.” There are other great features it possesses as well.

It helps you monitor sentiments around your brand and oversee your overall brand health. Plus, you can also track web mentions.

Even more, it lets you track the influencers sharing Instagram posts with certain keywords or hashtags, the sentiments around those posts, the impressions and reach they generate, and even other keywords and hashtags users use alongside your searched terms.

This way, you can spot out the best influencers for your brand and see their engagement rates, reach, etc.

keyhole dashboard - instagram tools

For example, here is the Instagram dashboard generated from Keyhole that the watch brand Audemars Piguet could be tracking.

Price: Starts at $179 USD per month — custom pricing.

2. Owlmetrics

Owlmetrics is Instagram analytics, simplified.

This tool shows real-time Instagram analytics, allowing you to reflect on marketing results instantly with actionable insights.

It also helps you measure traffic from Instagram to your website, and dives deeper into audience insights.

Price: $25 — $199 USD per month

3. Brandwatch

Brandwatch provides you with data on conversations about your brand, competitors and industry.

This tool searches the entire Internet for reviews, comments and articles around your business. It also helps you see, particularly on Instagram, how you stack up against your competitors in terms of the volume of mentions you’re getting compared to theirs.

brandwatch

With Brandwatch, you can receive email alerts about critical Instagram conversations so you can quickly spring into action when needed.

Price: Contact Brandwatch to discuss a unique plan.

4. Hootsuite

Besides helping you publish Instagram content directly, Hootsuite also let’s you see critical analytics about your market on Instagram.

hootsuite

Like similar tools, it helps you keep track of your customers, competitor and brand performance on Instagram. You get to see visual reports of what’s working for your business on Instagram and what’s not.

Price: $29 USD per month — custom pricing.

5. Iconosquare

This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B.

iconosquare


Iconosquare shows you where your Instagram users come from and the languages they use. It also reveals the number of impressions and reach you get from your Instagram posts and stories. Pretty much like most of the other tools, it tells you what works and what doesn’t for your Instagram audience.

Price: $29 per month — custom pricing.

6. Pixlee

Pixlee is a platform that allows you to collect, curate, and share user generated content from happy customers and influencers.

The “Measure” aspect of their platform tells you in one glance how customer content performs.

You can also build and export customized reports for more detailed insights.

Price: Contact Pixlee to request a demo.

7. Minter.io

As shown in the image below, Minter.io provides you with Instagram metrics like most of the other tools mentioned in this list.

minter.io

The tool gives you a bird’s-eye view of how your hashtags and keywords are faring on Instagram, the best performing content types, the most engaging photo filters and even the best times to post.

You also get to track how much Instagram traffic is sent to your website and the engagement levels your stories get. You can also export your data in a visually appealing format that allows you to easily keep other stakeholders informed about your Instagram marketing performance.

Price: $99 to $399 USD per year per account

8. Quintly

Quintly offers you an Instagram analytics feature that helps you measure the follower growth of your Instagram account and that of your competitors. This indicates how many unique consumers are finding your brand on the platform, compared to your competitors.

quintly

The software also provides an Instagram content analysis feature, where you can see which content types perform best so you can always replicate success.

Price: from 300 USD per month.

9. Rival IQ

With Rival IQ, you can run your Instagram competitive analysis in minutes.

You’ll see the speed at which your competitors are gaining followers, how often they post, what their engagement rates look like, and their most engaging Instagram content.

rival IQ

The tool also alerts you when a main competitor starts spending ad money on a post. Brands mostly boost posts that are already gaining success organically so this feature tells you what content performs great for your fellow industry players.

Price: $199 — $499 USD per month.

10. Socialbakers

Socialbakers helps you monitor and listen to conversations and topics your audience care about. This lets you know which content to create and how best to engage your audience and spike the right actions from them.

socialbakers

Like many other Instagram analytics tools mentioned here, this tool also helps you identify positive or negative sentiments around the posts on your searched keywords, hashtags or accounts. You can categorize posts by sentiments as well so you always understand where to look and respond to first.

Price: Starts at $200 per month – custom pricing.

11. Sprout Social

Sprout Social provides an Instagram analytics tool that gives you quality insights about your market and audience.

sproutsocial

This tool lets you compare follower and engagement stats between brands on Instagram.

You get unlimited reports and data about specific posts, hashtags, keywords, audience and competitors.

With all this information, you can better create and execute Instagram marketing strategies that really move the needle for your business.

Price: $99 — $249 USD per month. Listening Suite as an Add-on.

12. Squarelovin

Squarelovin is another great Instagram analytics software.

squarelovin

The tool lets you track and compare engagement rates, follower numbers and content performance. It also lets you see what times your users respond to images the most with likes and comments.

Price: Free.

13. Synthesio

This tool provides you with social listening and audience insights.

synthesio

Synthesio has a robust metadata about the content, author, and tone of mentions in its social listening platform – and can easily be filtered. This means it provides an intelligent platform that analyzes conversations and figures out the sentiments around them.

Price: Contact Synthesio to discuss a unique plan.

14. Unmetric

Much like all the Instagram analytics tools featured in this piece, Unmetric provides you with critical data about your Instagram market.

unmetric

It shows you which content performs best in your space, discovers branded content almost as soon as they hit Instagram and helps you benchmark all your data against that of your competitors so you can measure your efforts on Instagram.

Price: Free — $1000 USD per month.

15. Union Metrics

Union Metrics provides you with real-time insights from major social networks including Instagram.

union metrics

This tool provides similar analytics like most other Instagram analytics tools — showing you impressions, reach, best performing content, new ideas for content and more.

Price: $49 — $199 USD per month.

Important Instagram Metrics to Measure

Besides pricing and features, you want to ensure the Instagram analytics tool you’re buying or at least trying out measures the metrics you want to measure.

Related Topic: Reach vs Impressions: What’s the difference and why is it important?

Here are basic explanations of some important metrics to measure:

A. Profile Analytics

keyhole - instagram analytics - measuring follower growth

Follower Growth: The increase in an account’s follower number after deducting unfollower numbers.

Engagement Rate: The total amount of likes, comments and reshares that posts receive, divided by the total number of posts. This rate is restricted to given time periods.

Optimal Post Time: The best time to post depending on which times the highest engagements happened in the past.

keyhole - Optimal post time Instagram analytics

Optimal Post Filters: The ideal filters to use, typically based on which ones generated the highest engagement rate.

Optimal Hashtags: The best hashtags to use depending on which ones got the highest engagement rates before.

Optimal number of hashtags instagram analytics

B. Audience Analytics

Sentiment analysis Instagram Analytics

Top Followers: An account’s most followed and engaging followers.

Follower Age: Age ranges an account’s followers fall into.

Follower Gender: Gender ratio an account’s followers make up.

Follower Interests: Interests — ranging from sports to business — an account’s followers have.

Follower Location: The geographic locations an account’s followers have listed in their profiles. Depending on the tool, tracked locations can range from country to city-level.

C. Hashtag and Keyword Analytics

keyhole dashboard - instagram tools

Activity Volume: Number of posts, over a given time period, made with a tracked hashtag or keyword.

Impressions: The number of times a post is displayed to users. A user can see a post more than once, meaning he or she can be responsible for many impressions.

Reach: Unique people who received impressions of a post.

Engagement: The volume of likes and comments a post containing a tracked hashtag or keyword has earned.

Top Users: The Instagrammers who generate the highest reach, impression and engagement numbers per post using a tracked hashtag or keyword.

User Demographics: The gender, location, device use and other characteristics of users posting with a tracked hashtag or keyword.

Related Topic: 7 Important Instagram Analytics You Should Know.

The Final Verdict

It’s important that you pick the tool that not only suits your wallet but also tracks the main metrics you need. Try the tools out before deciding to pay for any of them and make a well-informed decision on the one that’s best for your Instagram marketing strategy.

20 Social Media Tools: Automation to Save Time and Outperform Competitors

Use social media tools to automate some of your tasks. 

Not only will you be able to do everything and then some, but you’ll also be able to have an even bigger impact on social media than you are having right now, and do it in less time. 

There’s always so much to do in a day as a social media manager. 

You’ve got to create social media posts, design graphics, post content across ALL of your platforms, see who liked your previous content, respond to the angry client on Facebook, find out who is talking about you and update your boss on how everything is working out. 

Don’t you wish you had a few extra hours in your day?

Your stress levels are rising. Something needs to get pushed back but everything seems important.

Automation allows you to write and design your content in advance and schedule it to share at a later date.

By automating some social media tasks, you’ll be able to complete and schedule your work at one go and eliminate the tedious, manual busywork.

Jump Links:

Benefits of Automation

Quick Tips on How to Use Social Media Automation

What Metrics To Automate

20 Social Media Tools for Automation

Social Media Scheduling Tools
1. Buffer
2. Hootsuite
3. Tailwind
4. CoSchedule
5. MeetEdgar

Social Media Analytics Tools:
6. Twitter Analytics
7. Facebook Analytics
8. Keyhole

Content Creation and Curation Tools:
9. BuzzSumo
10. Scoop.it
11. Pocket

Social Media Monitoring Tools:
12. Sprout Social
13. AgoraPulse
14. Google Alerts
15. Falcon.io

Social Media Tracking Tools:
16. SocialFlow
17. Socialert
18. Brand24
19. Mention
20. Meltwater

Benefits of Automation

Forget the naysayers who claim that your automated content will be penalized. According to a study by Buffer, posts from third-party tools do not receive less engagement than natively posted posts.

It’s also not true that automated social media marketing is impersonal because it takes a personal touch to write your messages and design the visuals you’ll share. 

That said, there are plenty of benefits to social media automation, including:

  • More control over your accounts
    • Social media tools give you better control of your social media accounts. You are able to control the kind of content to be shared, when and how often. You are also able to post more content on multiple platforms with more ease. 
  • Saves you time
    • The biggest benefit of automation is that it saves you A LOT of time. Instead of spending hours on end curating content and posting it manually on individual platforms. Automation tools enable you to share content to multiple platforms at the same time from one dashboard. 

Quick Tips on How to Use Social Media Automation

Once you start implementing social media automation and the use of social media tools, keep a flexible schedule.

Leave room for timely updates that cannot be scheduled ahead of time. Automation does not mean that you should never do ad-hoc posts. 

Another important tip to keep in mind is timing.

While you’re free to schedule your posts to go out anytime you want, consider the time your audience is most active on each platform. This will ensure that your content gets optimal engagement. 

Once you have an automation system going, monitor and then evaluate it.

Use analytics to see how your content performed since you started automating it. This way, you’ll know how to tweak your automation process.  

Lastly, not everything should be automated. It’s still important to have meaningful conversations with your users and this cannot be achieved via automation. Such conversations have to be done in real-time. 

What Metrics to Automate

As mentioned, not everything should be automated. So what should you automate?

1. Content Curation and Creation

Sharing relatable third-party content is part of a successful social media strategy. However, finding the right content can take up all your time. 

Automating your content curation process will make it easy to find current content and post it consistently. 

2. Non-Urgent Social Media Posts

Not every content that you have needs to be posted immediately. Think about your evergreen blog posts, quotes, retweets, and third-party content. These can be shared at any time. So feel free to schedule them.

3. Your RSS feeds

Automate your RSS feed to keep sharing your new blog content as soon as it is posted. However, remember to keep an eye on comments and reply to them in person. 

In addition, DO NOT automate other people’s RSS feeds as you might end up sharing content that is irrelevant to your brand or promote other people’s products. 

4. Social Media Leads

You don’t need to manually collect every lead you get from your social media marketing efforts. You can automate this process and save yourself some time that you can use to follow up with the leads collected. 

5. Analytics

To know the value of the effort spent on social media marketing you need reports showing how your platforms performed over a given period of time.

Trying to generate these reports manually can be an uphill task. Instead, use a social media reporting tool to do it.

6. Social Listening

It’s important to know who is talking about your brand online and what they are saying. It’s near impossible to manually find every mention of your brand. There are tools, however, that are specially designed to do this. 

20 Social Media Tools for Automation

Successful automation depends on using the best tools available. There are thousands of automation tools available but not every one of them will be best for you.

To guide you on what tools to use, let’s take a look at the best tools for each of the social media tasks that you should be automating. 

Social Media Scheduling Tools

1. Buffer

Buffer is a popular social media scheduling tool. 

It allows you to schedule your posts across Twitter, Facebook, LinkedIn, Instagram and Pinterest. 

You can have a preset schedule and your posts will be added to it automatically when you create them on Buffer. 

2. Hootsuite

Hootsuite is another powerful yet simple to use, content scheduling tool. 

Hootsuite is best for scheduling posts in advance on Twitter, Facebook and LinkedIn. 

The tool has an added analytics tool that enables you to measure content engagement, so you understand how your content is performing.

3. Tailwind 

Creating Instagram and Pinterest posts on the go can be quite consuming. Tailwind is by far one of the best tools to use for your Instagram and Pinterest posts. 

You can use it to pin multiple boards on Pinterest at once, bulk upload, and schedule posts. 

Its drag-and-drop calendar makes scheduling content very easy.

4. CoSchedule

CoSchedule makes social media scheduling on different social media platforms easy allowing you to manage multiple accounts stress-free. 

You can schedule over 60 posts at once on CoSchedule. You can also use it to directly answer queries from its interface.

5. MeetEdgar

MeetEdgar allows you to build a library of content that you can share across different platforms. The tool then automatically schedules it for you—including repeat posts. 

Better still, it will write variations of your posts to keep things fresh.

Social Media Analytics Tools

6. Twitter Analytics

You have access to Twitter Analytics as long as you have a Twitter profile. 

This free tool allows you to measure the performance of your Twitter marketing campaign

It will show you how many likes, comments, and retweets your tweets get. This way, you are able to see how people interact with your content and adjust your campaign accordingly.

7. Facebook Analytics

Facebook Analytics comes with your Facebook account. It’s a simple free tool that allows you to see how people are interacting with your Facebook content. 

It also goes further to show you who these people interacting with your content are and where they are. This enables you to create content that is targeted and most relevant to your top fans. 

8. Keyhole

Keyhole allows you to monitor hashtag campaigns, keyword tracking, account tracking, and mentions.

You can view your brand or campaign’s performance on Facebook, Instagram, Twitter and YouTube in an in-depth visual representation. 

In addition to monitoring your social media performance, you can also monitor sentiments around your brand. You also get to monitor your competition and compare your brand accounts and campaigns against major competitors.

Content Creation and Curation Tools

9. Buzzsumo

Want to find out what is currently trending? Use Buzzsumo

Buzzsumo makes it easy to search for viral and trendy topics related to your industry. Simply use a relevant keyword to automate your research. 

You can filter the results on the basis of location, industry, platform, etc.

Buzzsumo is also a great tool to find social media influencers

10. Scoop.it

Use Scoop.it to curate content from other sources and then add your opinion and share it on your platforms with the push of a button. 

It has a smart content calendar that you can use to publish your own posts as well as the content you curate.

11. Pocket

Think of Pocket as Pinterest for content. 

It is a free Chrome extension that allows you to save any content you come across on the web. 

You have access to the content you save in your Pocket account anytime and anywhere, at your convenience. You can even access it on your phone through its iOS or Android app.

Social Media Monitoring Tools

12. Sprout Social

Sprout Social is an all-in-one social media marketing tool that makes it easy to coordinate and delegate tasks to team members.

In addition to helping you curate and create content, you can use it to schedule, analyze and monitor your content. 

13. AgoraPulse

AgoraPulse has both basic scheduling and analytics features to help you schedule posts and create reports. 

It also allows you to run contests, quizzes, and promotions and measure how they performed. 

In addition, you can see how your social media marketing campaign measures up against your competitors.

14. Google Alerts

Google Alerts is a really good basic monitoring solution.

The tool scans through the web and sends you alerts whenever your brand or product gets mentioned. 

You can choose which sources you want to be alerted on such as blogs, news sites or forums.

15. Falcon.io

Falcon.io is another great social listening, customer engagement, content marketing and audience management tool.

It supports all the major social media such as Facebook, Instagram, YouTube, LinkedIn and Twitter. Using it will help you stay on top of your trends. 

You can use this tool to monitor influencers and directly engage with them. 

Social Media Tracking Tools

16. SocialFlow

Want to monitor your brand as the bigwigs do? Use SocialFlow

SocialFlow is a favourite of big brands like The Washington Post, Mashable, and National Geographic.

This tool tracks conversations in real-time and gathers insight on your behalf. With these insights, you’re able to tell the content that works and the best time to share it. 

17. Socialert

Socialert makes social media listening effortless and comes with tons of added features.

Use this tool to track hashtags and keywords on a real-time basis. It will alert you whenever a particular keyword is mentioned. 

This way, you’re able to collect user-generated content, perform brand monitoring, find industry-related influencers, and so much more.

18. Brand24

Brand24 shows you all the instances your brand has been mentioned anywhere on the internet.

You also get to see the mentions from your niche and competitors helping to know how you stack up against your competition.

The tool can also help you identify and reach out to influencers within your industry so that you can strike a good relationship with them and help your business gain more visibility. 

You can also use Brand24 to track hot or relevant discussions, topics, and trends so you can have fresh content ideas. 

19. Mention

Mention ensures that you never miss a conversation on social media. 

The tool lists all your brand mentions instantly on your dashboard. This gives you a good opportunity to conduct brand monitoring, competitor analysis, and so on. 

A good added feature is the ability to use it to get in touch with your customers and resolve their queries on the go.

20. Meltwater

Meltwater allows you to track brand mentions, monitor campaigns and keep abreast of critical conversations about your brand on social media.

This tool helps you listen to relevant social media conversations. With this kind of information, you can then make intelligent marketing decisions. 

Additionally, you can also use Meltwater to schedule posts to publish later.

Are you ready to automate?

Social media automation is an important social media marketing process that is sure to save you time in 2020.

But it’s not merely a set and forget strategy.

You still need to make time to regularly visit your social media accounts and engage with your audience– this is what it means to be truly social.

Let these social media tools do repetitive work for you and free up your time for more meaningful social interactions!


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

16 Social Listening Strategies to Incorporate Into Your Business Strategy [+2 tools!]

16 Ways to Incorporate Social Listening Into Your Business Strategy - Banner

Updated on February 11th, 2020.

With 3.03 billion active social media users around the world, you can use social listening to tune in and monitor what your customers are saying about your business across a variety of platforms. 

This allows you to listen to your customer base, learn more about them and interact with them. 

You can also identify possible new customers, and learn more about your industry or competitors. 

Social listening needs to be actionable. To use it to your advantage, you need to make the most out of conversations that happen about your brand and industry. 

Jump Links

16 Social Listening Strategies:
1. Develop Leads by Pinpointing Prospects
2. Develop Leads through Dissatisfied Competitor Customers
3. Learn Your Audience’s Language
4. Identify Influencers
5. Find Feedback
6. Start Conversations with Users Who Don’t Tag You
7. Keep Tabs on Industry News and Developing Trends
8. Track and Measure the Results of Social Campaigns
9. Discover New Audience Spaces
10. Answer Indirect Questions
11. Monitor Competitor Content
12. Create Customer and Prospect Personas
13. Research and Develop
14. Detect and Mitigate Issues Before they Escalate
15. Send Bottom-of-the-Funnel Customers to Gated Free Trials, Product Pages, or Waiting Lists
16. Refer Top-of-the-Funnel Customers to Ungated Content

2 Social Listening Tools to Grow Your Business

Here are 16 social listening strategies you can incorporate to grow your business and 2 tools to execute your strategy:

1. Develop Leads by Pinpointing Prospects

By tracking a range of terms, you can reveal users in your target market who may not know about your business.

To locate potential customers, track keywords and hashtags related to your niche that reflect:

  • Trade publications
  • Common practices
  • Issues in your sector
  • Leading figures and products

It can take between seconds and days to find posts containing your terms, depending on the social scale of your business and industry. Regardless, consider users who post with those terms as prospects.

The next step involves putting your social media sales hat on. Join the conversation by replying to them.

For example, give your opinion about a trend or send the prospect to a relevant page on your website.

This can earn you a fan and generate interest in your brand. The user may engage with you in the future or explore your website and eventually convert.

2. Develop Leads through Dissatisfied Competitor Customers

With similar tactics, you can find users eager to try new products and services.

Instagram Unhappy - 15 Ways to Grow Your Business Through Social Listening and a List of 3 Tools

Track your competitors’ usernames, brand hashtags and product names to locate prospects who may be tired of their services.

Along with these terms, monitor negative keywords such as:

  • Not
  • Can’t
  • Won’t
  • Doesn’t

Depending on your social media monitoring tool, this can be done by typing the following into the search function:

“competitor name” AND “negative keyword”

As you identify unhappy customers, ask them what they’re looking for in an ideal product. If you can meet their needs, link them to a demo, discount or free trial.

But remember, they’re upset. Use gentle language and don’t force a reply from them.

3. Learn Your Audience’s Language

Effectively marketing a product through content such as ads and landing pages involves speaking the audience’s language.

This is largely because it shows you understand their common train of thought. As a result, you can better communicate with them.

As you study posts that use your tracked keywords, you may notice that members of your market:

  • Phrase concepts in a specific way
  • Use common secondary keywords
  • Write simple, complex or somewhere-in-between sentences

Without compromising clarity, implement the findings in your content.

Unconvinced it’ll make a difference? Run a landing page A/B test using your writing style versus an adjusted style that uses your audience’s diction.

Go forward based on the winning conversion rate.

READ: The Marketer’s Guide to Writing Click-Worthy Headlines

4. Identify Influencers

As brands turn to popular online personalities to post about their products, social listening is becoming a viable way to identify influencers.

To find social media thought leaders in your niche, track the URLs and titles of:

  • Popular blog posts
  • Authoritative case studies
  • Content from industry-leading blogs and publications

You then need to determine who’s earning the highest engagement rate when sharing this material.

Use this simple formula to calculate engagement rate:

engagement rate formula

After you identify influencers, reach out to them by pitching your campaign idea. Explain how they’ll benefit and then ask for their participation.

5. Find Feedback

Tracking your brand and product names can uncover customer feedback across niche and popular social platforms.

Combined with positive and negative terms, such as “does” and “doesn’t,” you can locate reviews, complaints and endorsements.

As customers post positive comments, ask to use them as testimonials on your website, and make an effort to repost or retweet positive feedback.

This is a great strategy because it reminds your followers of the awesomeness of what you’re selling, and will likely interest new leads who happen to hear others raving about you.

Money saving app Piggybank does a great job at this. They repost the positive reviews they get from Twitter right on their Instagram page.

Image of Sam Hart tweeting about 'Saving Violently' using Piggybank

Since consumers resonate more easily with reviews from fellow consumers than from ads sent out by brands, Piggybank’s happy customers see fit to testify to the customer review Piggybank posted…

Image of Sam Hart tweeting about 'Saving Violently' using Piggybank

And there are also bottom-of-the-funnel customers asking how to get started; here’s one:

Image of Piggybank linking signup

On the flip side, you can also find negative feedback or comments through social listening.

But what you do after getting bad reviews is what matters the most.

It can be overwhelming to take note of every single piece of negative feedback, but the trick is to find the public embarrassments your company can do something about and handle the situation with finesse and style that impresses onlookers.

For example, JetBlue got a tweet from a customer who was complaining about being on a flight that had a bad headphone jack and a malfunctioning TV.

Image of cutomer tweeting to JetBlue

JetBlue responded with what clearly looks like more than just an apology; they offered to compensate the customer with a $15 credit for the inconvenience (once she can confirm she’s the actual customer who had the experience).

6. Start Conversations with Users Who Don’t Tag You

If you only pay attention to your direct mentions on platforms such as Twitter and Instagram, you can miss chances to connect with prospects and nurture leads.

As well as not tagging you, it’s common for users to:

  • Misspell your name when trying to tag you
  • Talk about your products or services without mentioning your business
  • Misspell those products and services, too

The solution is to monitor the names of your business, products and services, along with their common incorrect spellings.

For the latter, type the names into your phone. Note any autocorrects and create social listening trackers with your tool of choice. You can also think up misspellings on your own.

7. Keep Tabs on Industry News and Developing Trends

Monitoring the social web for news and trends can provide topics to post and blog about, keeping your content marketing strategy fresh.

To stay on top of what’s relevant, track keywords and usernames for big players and authoritative publications in your sector.

A tool like Keyhole can help you track other accounts, hashtags, or keywords.

Along with these keywords, monitor standard news terms such as:

  • Breaking
  • Developing
  • Trending

Depending on your social listening software, you can do this by typing a news term and publication name into the search function:

“breaking” AND “Wall Street Journal”

As you collect data about news and trends, your business can demonstrate expertise by creating and promoting articles that explain a story’s background issues.

READ: How to Build, Run and Grow a Successful Company Blog [Douglas Karr Interview]

8. Track and Measure the Results of Social Campaigns

This may seem like a moot point to some, but many marketers don’t track social media campaigns run by rivals, role models or even their own brands.

Since many social listening tools have analytics suites, you can collect data surrounding hashtag campaigns on Twitter, Instagram and other platforms.

Beyond tracking performance, this data is useful for:

  • Setting goals for future campaigns
  • Analyzing which demographics within your target audience were most active, tailoring upcoming ads and content toward them

Another simple way to collect valuable data is to share your content using custom short URLs in place of generic short links.

By doing this, you’ll be able to collect click data at its source, giving you the ability to analyze your content’s performance, easily identify which types of content your audience engages with most and set a strong social media strategy going forward.

9. Discover New Audience Spaces

A multi-channel social listening strategy can reveal audience activity on platforms you didn’t know about.

You may uncover conversations surrounding trends, competitors and even your business by searching through different forums, communities and social sites.

For example, people thinking about cosmetic surgery may not take to Twitter to express their concerns. Instead, niche forums are more common:

Cosmetic Surgery - 15 Ways to Grow Your Business Through Social Listening and a List of 3 Media Monitoring Tools

As you discover platforms that audience members frequent, read their posts to gain more insights about their needs, desires and pain-points.

READ: 10 Mistakes that Keep Your Key Social Metrics from Growing

10. Answer Indirect Questions

Answering questions isn’t always a way to overtly promote your business. Rather, it introduces you to prospects and helps build rapport.

You’ll inevitably stumble upon queries as you track brand and industry keywords.

For example, if you make task managers, you’ll likely find questions about prioritization and project management. You can respond by giving an answer or link to a relevant blog post.

Task Manager - 15 Ways to Grow Your Business with Social Media Monitoring and 3 Tools List

It’s less common for people to ask for task manager recommendations. But when that time comes, feel free to make the case for your product.

11. Monitor Competitor Content

Monitoring how a competitor’s content performs on social media can help you develop blog ideas and tactics.

Since you likely share an audience with opposing businesses, content that works well for them can work well for you.

Start by tracking a content piece’s URL and title. Depending on your tool, this should generate engagement data – how many times it’s been shared and by whom. You may also see opinions and conversations about the piece.

Use these insights by:

  • Seeing which issues and pain points resonate with your audience
  • Modeling posts, studies and infographics off popular content
  • Reaching out to users when sharing your similar material you’ve made

Keyhole allows you to monitor competitor content such as their accounts and hashtags.

12. Create Customer and Prospect Personas

Analyzing the profiles of users who post with your monitored terms is a way to build buyer personas – representations of customer groups to help you understand your target markets.

First, make a spreadsheet and fill it with the profile URLs of people who use your brand-specific keywords and hashtags. Second, once you’re comfortable with the size your list, look at each profile for information about:

  • Age
  • Gender
  • Position
  • Industry
  • Business size and scope
Buyer Persona - 15 Ways to Grow Your Business Through Social Listening and a List of 3 Tools

Third, sort the profiles into groups based on this data. You may be surprised to learn which kinds of people make up your social audience.

Understanding who you’re communicating with should boost clicks and engagements as you craft messages and campaigns.

13. Research and Develop

You can think up ideas worth investigating by sifting through social listening reports, such as:

  • Creating new services or products
  • Launching events or campaigns your audience would likely enjoy
  • Altering brand positioning based on what consumers say about your and the competition

Depending on your organization’s structure, putting these ideas into action could involve collaborating with a different department or the team member beside you.

Regardless, uncovering them starts by tracking broad industry terms.

For example, if you’re a marketer for an analytics brand, you might monitor “metrics” and “social data.” You’ll eventually see someone express a need or desire. Reach out if you can already solve their pain point.

If not, consider taking the necessary steps to do so.

14. Detect and Mitigate Issues Before they Escalate

DKNY Crisis - 15 Ways to Grow Your Business Through Social Media Monitoring and List of 3 Tools
With its social listening strategy, DKNY reacted to this Facebook crisis within four hours.

Monitoring brand and industry keywords can inform you when concerns and problems develop, helping you quickly react.

Let’s say you’re in the software business. One day, you notice someone tweeting about a significant error.

You would immediately try to replicate that error, and:

  • If you can replicate it, try to fix it. Then, reach out to the user to explain it’s on the mend.
  • If you can’t replicate it, show your concern. Tweet with the user and ask for more information.

What’s the value of a speedy reaction?

Consumers expect you to swiftly address problems in the age of social media. To see why, read about Domino’s Pizza employees filming themselves ruining ingredients.

A slow, or non-existent, reaction can push customers away and damage your reputation.

15. Send Bottom-of-the-Funnel Customers to Gated Free Trials, Product Pages, or Waiting Lists

Bottom-of-the-funnel consumers are also always lurking around conversations about your industry, brand, or specific product.

These people have heard about your brand before.

And they’re ready to buy. They just need a few questions answered.

So they ask questions like “Is there a version that will include xyz feature coming soon?” OR “Can your product do this specific thing?” If you’re keeping tabs on conversations in your industry, you’ll be able to pull these prospects into the fold.

In 2017, Audi had a tweet where a prospective buyer (Godwin) asked if they had any new upgrades on a couple of their cars.

Audi responded saying the feature is coming in 2018, and sent the buyer a link where he could sign up with them to get updated once it’s out.

Image of Audi's tweet to the buyer

Once the buyer clicks the link, Audi sends him to a well-designed landing page where he’s being welcomed as a lead. The car brand gets his info and gets the chance to alert him once his desired feature is out in the market.

This means while Audi is responding to Godwin with a signup form to fill, there are probably other potential buyers around who have the same question Godwin asked and would sign up to get updates from Audi as well — via the same page Audi sent to Godwin.

This way, Audi is using social listening as a tactic to generate more leads for their new car upgrade coming in 2018.

It’s a powerful social listening strategy to monitor these industry interactions and earn the opportunity to convert bottom-of-the-funnel prospects into actual paying buyers.

And if, like Audi, you don’t already have the feature or exact product a potential buyer is asking for, have a well-designed page ready to convert the person into a lead — so you have the opportunity to draw them back to your business when it’s time.

16. Refer Top-of-the-Funnel Customers to Ungated Content

Top-of-the-funnel customers are also lurking around.

There’s always someone hearing about your brand or product for the first time, or seeing conversations about your brand or industry.

Unlike those on the bottom-of-the funnel, these people aren’t ready to buy anything.

They only want to learn more about the matter being discussed — your product, brand or industry.

You can refer these customers to a piece of content, a handy tool, or any value that answers their questions and get them ready to buy.

Audi, in the example above, sent ready-to-buy prospects right from social interactions to a gated page; should you do the same for top-of-the-funnel customers? Not quite.

Picture this for a moment: you go to Twitter and find a promoted tweet that interests you. The tweet is from a brand you’ve never seen or heard of before, promoting a product you don’t entirely understand.

So you’re curious. You want to learn more about about what’s being promoted. You reply the tweet asking “How do I get started?”

To which the brand replies, “Go to [this url] to learn how to get started.”

Would you click or not? You probably would. After all, you’re the one looking for answers.

But upon arrival on the page, you find a form asking for your personal information.

Would you give your information just to learn more about a product? You probably won’t. Especially when you’re just trying to see how to get started with a product.

If you were ready to get started, that’s a different case, you’d sign up. But gating a page that’ll teach you how to get started? Not ideal.

So it’s best to make your tool, content or any other value ungated for people who just want to “learn more”.

2 Social Listening Tools to Grow Your Business

A great social monitoring tool will analyze the most engaging posts about your brand, alert you when influencers talk about you or identify possible influencers, as well as indicate when a keyword or topic you’re tracking is being buzzed about on social platforms.

Here are 2 social listening tools that do all of the above.

1. Keyhole

Keyhole monitors real-time and historical data around URLs, hashtags, keywords and usernames on Twitter and Instagram.

A screenshot of Keyhole's social listening tracker.

By inputting up to five terms in this social listening tool’s search function, it will generate and track metrics such as:

  • The number of posts and people using your terms
  • User demographic information, including gender and location
  • Top posts, based on engagement data such as shares and replies
  • Influence data, such as which users are drawing the most attention to your tracked terms

In a shareable and printable dashboard, it displays this data in tables, timelines, pie charts and bar graphs.

Price: Starts at $179 USD; advanced plans vary

READ: Forbes Uses Keyhole to Track and Rank SXSW Hashtags

2. Talkwalker

Talkwalker tracks real-time and historical data surrounding keywords, taking data from almost all major social platforms. It also monitors blogs, forums and online news websites for keyword mentions.

For Twitter and Facebook, it provides analytics such as:

  • Engagement rate
  • Activity levels, including the times when users post with a given keyword
  • Share of voice, which is a calculation of how much a user or brand is contributing to online conversations about your keyword

You can use Talkwalker as a traditional media monitoring tool, too. It tracks keywords on global TV, radio and newswires.

Price: Starts at $800 USD per month; advanced plans vary


Whether people are having conversations directly about your brand, your industry, or your competitors, there’s a constant information exchange at high volumes.  

Social listening can contribute greatly to your business’s growth in a variety of different ways. 

You need to keep listening and monitoring to inform your social media and business strategies.

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

Life is short and the internet is vast.