The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

Instagram is a huge platform so you definitely need to know how best to engage your target customers on it. And Instagram analytics tools are your best bet when it comes to doing just that.

But there’s a plethora of these tools out there, which becomes a huge problem for many social media marketers — as picking the best Instagram analytics software can be difficult.

Here’s a list that will help you out — 15 Instagram analytics tools and their different features, followed by metrics that may influence your decision: 

Jump Links:

1. Keyhole
2. AgoraPulse
3. Brandwatch
4. Hootsuite
5. Iconosquare
6. Instagram Insights
7. Minter.io
8. Quintly
9. Rival IQ
10. Social Bakers
11. Sproutsocial
12. Squarelovin
13. Synthesio
14. Unmetric
15. Union Metric

1. Keyhole

Keyhole helps you track relevant accounts and generates a visually rich report that shows you how to optimize your instagram marketing for better results.

For instance, it can show you when your users are most active so you can improve your efforts for increased engagement.

Neil Patel describes the tool this way: “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.” There are other great features it possesses as well.

It helps you monitor sentiments around your brand and oversee your overall brand health. Plus, you can also track web mentions.

Even more, it lets you track the influencers sharing Instagram posts with certain keywords or hashtags, the sentiments around those posts, the impressions and reach they generate, and even other keywords and hashtags users use alongside your searched terms.

This way, you can spot out the best influencers for your brand and see their engagement rates, reach, etc.

Keyhole_Dashboard_Instagram_August2019

For example, here is the Instagram dashboard generated from Keyhole that the watch brand Audemars Piguet could be tracking.

Price: Starts at $179 USD per month — custom pricing.

2. AgoraPulse

AgoraPulse isn’t just a social media management app, it also shows you Instagram metrics critical for results on the platform.

This tool shows your Instagram marketing results instantly and lets you download it as a report to share with your clients, bosses or team.

Agorapulse_screenshot_july2019

It also helps you measure engagement on your account, showing you changes in the  percentage of specific metrics during a particular time period.

Price: $89 — $459 USD per month

3. Brandwatch

Brandwatch provides you with data on conversations about your brand, competitors and industry.

This tool searches the entire Internet for reviews, comments and articles around your business. It also helps you see, particularly on Instagram, how you stack up against your competitors in terms of the volume of mentions you’re getting compared to theirs.

Brandwatch_screenshot_july2019

With Brandwatch, you can receive email alerts about critical Instagram conversations so you can quickly spring into action when needed.

Price: Contact Brandwatch to discuss a unique plan.

4. Hootsuite

Besides helping you publish Instagram content directly, Hootsuite also let’s you see critical analytics about your market on Instagram.

Hootsuite_screenshot_july2019

Like similar tools, it helps you keep track of your customers, competitor and brand performance on Instagram. You get to see visual reports of what’s working for your business on Instagram and what’s not.

Price: $29 USD per month — custom pricing.

5. Iconosquare

This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B.

Iconosquare_screenshot_july2019


Iconosquare shows you where your Instagram users come from and the languages they use. It also reveals the number of impressions and reach you get from your Instagram posts and stories. Pretty much like most of the other tools, it tells you what works and what doesn’t for your Instagram audience.

Price: $29 per month — custom pricing.

6. Instagram Insights

Like most other social networks, Instagram has provided its own analytics feature.

It tells you in one glance how your stories and pictures perform with your audience and that lets you know what works best on the platform.

Instagram analytics shows you data in three sections: activity, content and audience — telling you the total number of engagements your account has over a specific time period, the posts that performed best and the audience data respectively.

All you need to get access to these analytics is to convert your Instagram account to a business profile.
For Influencers, there is also a new Instagram Creator Account that you should check.

Price: Free.

7. Minter.io

As shown in the image below, Minter.io provides you with Instagram metrics like most of the other tools mentioned in this list.

Minter_screenshot_aug2019

The tool gives you a bird’s-eye view of how your hashtags and keywords are faring on Instagram, the best performing content types, the most engaging photo filters and even the best times to post.

You also get to track how much Instagram traffic is sent to your website and the engagement levels your stories get. You can also export your data in a visually appealing format that allows you to easily keep other stakeholders informed about your Instagram marketing performance.

Price: $99 to $399 USD per year per account

8. Quintly

Quintly offers you an Instagram analytics feature that helps you measure the follower growth of your Instagram account and that of your competitors. This indicates how many unique consumers are finding your brand on the platform, compared to your competitors.

Quintly_screenshot_july2019

The software also provides an Instagram content analysis feature, where you can see which content types perform best so you can always replicate success.

Price: from 300 USD per month.

9. Rival IQ

With Rival IQ, you can run your Instagram competitive analysis in minutes.

You’ll see the speed at which your competitors are gaining followers, how often they post, what their engagement rates look like, and their most engaging Instagram content.

RivalIQ_screenshot_july2019

The tool also alerts you when a main competitor starts spending ad money on a post. Brands mostly boost posts that are already gaining success organically so this feature tells you what content performs great for your fellow industry players.

Price: $199 — $499 USD per month.

10. Socialbakers

Socialbakers helps you monitor and listen to conversations and topics your audience care about. This lets you know which content to create and how best to engage your audience and spike the right actions from them.

SocialBakers_screenshot_july2019

Like many other Instagram analytics tools mentioned here, this tool also helps you identify positive or negative sentiments around the posts on your searched keywords, hashtags or accounts. You can categorize posts by sentiments as well so you always understand where to look and respond to first.

Price: Starts at $200 per month – custom pricing.

11. Sprout Social

Sprout Social provides an Instagram analytics tool that gives you quality insights about your market and audience.

SproutSocial_screenshot_july2019

This tool lets you compare follower and engagement stats between brands on Instagram.

You get unlimited reports and data about specific posts, hashtags, keywords, audience and competitors.

With all this information, you can better create and execute Instagram marketing strategies that really move the needle for your business.

Price: $99 — $249 USD per month. Listening Suite as an Add-on.

12. Squarelovin

Squarelovin is another great Instagram analytics software.

Squarelovin_screenshot_aug2019

The tool lets you track and compare engagement rates, follower numbers and content performance. It also lets you see what times your users respond to images the most with likes and comments.

Price: Free.

13. Synthesio

This tool provides you with social listening and audience insights.

Synthesio_screenshot_aug2019

Synthesio has a robust metadata about the content, author, and tone of mentions in its social listening platform – and can easily be filtered. This means it provides an intelligent platform that analyzes conversations and figures out the sentiments around them.

Price: Contact Synthesio to discuss a unique plan.

14. Unmetric

Much like all the Instagram analytics tools featured in this piece, Unmetric provides you with critical data about your Instagram market.

Unmetric_screenshot_aug2019

It shows you which content performs best in your space, discovers branded content almost as soon as they hit Instagram and helps you benchmark all your data against that of your competitors so you can measure your efforts on Instagram.

Price: Free — $1000 USD per month.

15. Union Metrics

Union Metrics provides you with real-time insights from major social networks including Instagram.

Union Metrics instagram analytics

This tool provides similar analytics like most other Instagram analytics tools — showing you impressions, reach, best performing content, new ideas for content and more.

Price: $49 — $199 USD per month.

Important Instagram Metrics to Measure

Besides pricing and features, you want to ensure the Instagram analytics tool you’re buying or at least trying out measures the metrics you want to measure.

Related Topic: Reach vs Impressions: What’s the difference and why is it important?

Here are basic explanations of some important metrics to measure:

A. Profile Analytics

Follower_growth_instagram_analytics

Follower Growth: The increase in an account’s follower number after deducting unfollower numbers.

Engagement Rate: The total amount of likes, comments and reshares that posts receive, divided by the total number of posts. This rate is restricted to given time periods.

Optimal Post Time: The best time to post depending on which times the highest engagements happened in the past.

Optimal post time Instagram analytics

Optimal Post Filters: The ideal filters to use, typically based on which ones generated the highest engagement rate.

Optimal Hashtags: The best hashtags to use depending on which ones got the highest engagement rates before.

Optimal hashtag instagram analytics

B. Audience Analytics

Sentiment analysis Instagram Analytics

Top Followers: An account’s most followed and engaging followers.

Follower Age: The age ranges an account’s followers fall into.

Follower Gender: The gender ratio an account’s followers make up.

Follower Interests: The interests — ranging from sports to business — an account’s followers have.Follower Location: The geographic locations an account’s followers have listed in their profiles. Depending on the tool, tracked locations can range from country to city-level.

C. Hashtag and Keyword Analytics

Keyhole_Dashboard_Instagram_August2019

Activity Volume: The number of posts, over a given time period, made with a tracked hashtag or keyword.

Impressions: The number of times a post is displayed to users. A user can see a post more than once, meaning he or she can be responsible for many impressions.

Reach: The number of unique people who received impressions of a post.

Engagement: The number of likes and comments a post containing a tracked hashtag or keyword has earned.

Top Users: The Instagrammers who generate the highest reach, impression and engagement numbers per post using a tracked hashtag or keyword.

User Demographics: The gender, location, device use and other characteristics of users posting with a tracked hashtag or keyword.

Related Topic: 7 Important Instagram Analytics You Should Know.

The Final Verdict

It’s important that you pick the tool that not only suits your wallet but also tracks the main metrics you need. Try the tools out before deciding to pay for any of them and make a well-informed decision on the one that’s best for your Instagram marketing strategy.

The Top 25 Social Media Monitoring Tools

top 25 social media monitoring tools

You need social media monitoring tools for three main reasons:

  1. To get quality audience data.
  2. To take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI.
  3. To save time, as all your social media analytics are available to you in one platform.

But it begs the question: which social media monitoring tool is the best for your brand?

It can be tough to pick one — with so many enticing promises from each solution.

Related topic: Top 25 Social Media Analytics Tools: The Definitive Guide

What you need is a resource that provides you with quality insights about each tool.

Well, look no further; here’s a guide showing you the top 25 social media monitoring tools that are worth considering:

Jump Links:

1. Keyhole
2. BrandWatch
3. Buzzsumo
4. Glean.info
5. Digimind
6. Google Alert
7. Hootsuite
8. Falcon.io
9. Meltwater
10. Sprinklr
11. Mention
12. NetBase
13. Nuvi
14. SharedCount
15. Social Mention
16. IFTTT
17. TalkWalker
18. Awario
19. ZoomSphere
20. Sprout Social
21. Followerwonk
22. Iconosquare
23. Audiense
24. Tailwind
25. Union Metrics

1. Keyhole

Screenshot_keyhole_new_design_20190709

Keyhole’s analytics are used by brands like Google, Alibaba, L’Oreal, H&M and Mashable.

Keyhole’s social dashboard feature gives you an instant rundown of what your brand’s health looks like; you don’t have to look too deep before seeing basic analytics like total impressions, total engagements and total link clicks.

If you’re looking for a tool that gives you insight into what’s going on in your customers’ minds, Keyhole is the tool you need.

It provides you with the following key features:

  • 24/7 monitoring of the performance of keywords, URLs, topics, hashtags, @mentions and more around your brand, audience, and industry.
  • Access to the best and most relevant influencers for your brand and exclusive information about their engagement rates, reach, etc.
  • A stunning, in-depth visual representation of your brand’s social performance.
  • Broad, historical, and deep real-time views of global conversations, topics, and influencers driving your market – all in the same spot.
  • A social analytics platform to monitor sentiments around your brand and oversee your overall brand health.

Even more, Keyhole gives you access to historical data about your brand or campaign’s performance on Facebook, Instagram, Twitter and YouTube.

Plus, in-depth competitor benchmarking and insights are available in all plans. Keyhole helps you easily compare your brand accounts and campaigns against that major competitors.

Plus, you can also track mentions of any brand or keyword across news, blogs and forums.

Neil Patel describes it this way: “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

Price: Starts at $179 USD per month. View pricing here.

2. BrandWatch

BrandWatch helps you dig out relevant data from blogs, forums, and even social and news/review sites. Basically, this tool tells you what your customers are thinking.

Brandwatch_screenshot_july2019

You can use BrandWatch to get an overview of your brand mentions’ volume and compare it with that of several competitors, find out what topics your audience are mostly interested in, observe the sentiments about your brand, and see your audience demographics.

It also provides a data visualization tool that lets you bring your data to life; your data can be represented in the form of graphs that make hard stats and numbers easily understandable for every team member.

Price: Varies based on mentions per month and historical data access.

3. Buzzsumo

Want to know what’s drawing your audience’s attention? Then you need Buzzsumo.

Buzzsumo_screenshot_aug2019


This tool shows you which content is getting the most shares for specific topics. Knowing this allows you to determine what your users prefer to see in your industry.

Price: $79 – $499 USD per month.

4. Glean.info

Glean.info gets you audience data from social media sites, online news, blogs, message boards, forums, and photo/video sharing sites.

Similar to Keyhole and BrandWatch, this tool also lets you see your share of voice on social — the percent of your brand’s mentions against that of your competitor’s.

Gleaninfo_screenshot_aug2019


Here’s what’s even more interesting: Glean.info alerts you when your brand gets mentioned on a fake news site.

They monitor all new posts on 2000 fake news sites and alert you when your brand gets mentioned; this helps you handle bad press before things get out of hand.

Price: Varies based on your needs.

5. Digimind

Digimind provides a beautiful visual representation of your brand’s social performance.

For example, here’s an image showing American Airlines’ trend on social in seven days.

Digimind_screenshot_aug2019

This tool also allows you to monitor your own social media posts and run competitive analysis — checking how your brand and/or product stacks up against industry rivals. You’re also able to access your data via Digimind’s mobile app.

Price: Get in touch with Digimind for pricing.

6. Google Alerts

Google Alerts is super useful for you if you’re looking for a basic monitoring solution.

Googlealerts_screenshot_aug2019

It scans through the web and tells you when your brand or product gets mentioned. You can choose which sources you want to be receiving alerts for — whether blogs, news sites or forums —and the languages you want to get alerts for.

Price: Free.

7. Hootsuite

Hootsuite isn’t just a social media management software; this tool also provides social insights by monitoring relevant conversations on social media.

Hootsuite_screenshot_july2019

It helps you measure the impact of your social media campaigns by separating conversions from your paid and owned media. It also gives you the option to choose what to monitor by filtering out conversations by keyword, language and location.

Price: Free — custom pricing per month.

8. Falcon.io

Falcon.io is another great tool that helps you monitor your brand’s impact on social.

This platform is for social media marketer that helps them with social listening, customer engagement, content marketing and audience management. It’s social listening feature will help you can monitor influencer and directly engage with them, monitor your brands and stay on top of your trends

Falcon.io supports all the major social media such as Facebook, Instagram, YouTube, LinkedIn and Twitter.

Price: Falcon.io offers three service packages: starter, pro and premium. Please contact the vendor for more detail.

9. Meltwater

From tracking brand mentions to monitoring campaigns in real time, Meltwater shows you critical conversations about your brand on social media.

Meltwater - Top 25 Social Media Analytics and Monitoring Tools

This tool uses AI to help you listen to relevant social media conversations and make intelligent marketing decisions. Meltwater also runs your social media management; you can schedule posts to publish later.

Price: Contact Meltwater for pricing.

10. Sprinklr

Sprinklr is not just a powerful social media management tool. It also provides a social listening feature that helps you gain broad, historical and deep real-time views of global conversations, topics, and influencers driving your market – all in the same spot.

Sprinklr - Top 25 Social Media Monitoring Tools

Like many other similar tools, this software helps you benchmark your social media performance against that of your rivals. Even more, they also help you track likely crisis before they arise so you are able to make informed decisions.

Price: Contact Sprinklr to discuss a unique plan.

11. Mention

As the name implies, Mention helps you track conversations where your brand, product, industry, campaign and customers are mentioned online.

This keeps you abreast of important conversations around your business so you’re able to join in on these conversations when it matters the most. 

Mention - Top 25 Social Media Monitoring Tools

It also lets you filter the conversations you want to monitor by language, source and date, and refine your alerts by adding or removing certain keywords.

Price: $29 per month — custom plans.

12. NetBase

NetBase provides many customer experience features, of which social media monitoring is one.

Netbase - Top 25 Social Media Analytics and Monitoring Tools

This software uses a natural processing language engine to generate an accurate  understanding of human language (customer data) at scale across 199 languages.

In NetBase’s own words: “You will gain deep understanding of customer preferences, passions, and behaviors to drive your customer experience initiatives and make smarter, faster business decisions.”

Price: Contact NetBase to discuss a unique plan.

13. Nuvi

From social media publishing to monitoring, Nuvi takes care of it all for you.

You can monitor more than just hashtags. This tool helps you monitor keywords, URLs, topics, social media handles and more.

Nuvi - Top 25 Social Media Monitoring Tools

Nuvi also gets you audience data from Twitter, Instagram, YouTube, Reddit, Facebook, VK, Stack Overflow and an ever-updating list of 3 million+ blogs and RSS feeds.

Price: Contact Nuvi to discuss a unique plan.

14. SharedCount

Much like Buzzsumo, SharedCount tracks popular content in your industry. Just add a URL in the tool and it will show you how many shares the content has gotten so far.

SharedCount - Top 25 Social Media Monitoring Tools

You can also analyze URLs in bulk and export them as CSV files.

Price: Free — $450 USD per month.

15. Social Mention

Social Mention is a real-time social media analytics tool.

It collects and compiles user-generated content (UGC) from the web into a single platform. Let’s say we want to see the audience data around the #ArtificialIntelligence hashtag; Social Mention provides you with data-rich information about what’s going on around your query as seen in the image below.

Socialmention - Top 25 Social Media Monitoring Tools

It shows the ratio of positive to negative sentiments, the percent of reach, and the strength of your searched term on social media. It also shows the passion around your query; that is the likelihood that users will keep talking about your query repeatedly.

Price: Free.

16. IFTTT

If you don’t already know, IFTTT stands for If This Then That.

It is an automation used to set up a simple set of conditional events, you know, if this (happens) then that (should follow).

IFTTT - Top 25 Social Media Monitoring Tools

You can setup this tool to alert you when your product, brand, competitor or any keyword at all is mentioned on certain industry RSS feeds.

Price: Free.

17. Talkwalker

Talkwalker provides a social analytics platform to monitor sentiments around your brand and oversee your overall brand health.

It also helps you spot out the best influencers for your brand and shows you their engagement rates, reach, etc.

Talkwalker - Top 25 Social Media Monitoring Tools

This lets you understand the best influencers for your specific brand or product. This tool also gives you a 3600 view of your owned and earned social media content, including your brand, product or competitor mentions offline. All these help you account for what exactly comms bring to the table at your organization.

Price: $8,400 per year — enterprise pricing.

18. Awario

Awario crawls 13 billion pages everyday to get important data about your audience.

Awario - Top 25 Social Media Monitoring Tools

It has a social media customer support service that lets you be there right when your customers need your help.

This tool also provides an intelligent alert system that tells you when an important conversation is gaining popularity. This helps you prioritize customer support requests based on the impact they can have on your business.

Price: $29 — $299 USD per month.

19. ZoomSphere

ZoomSphere analyzes major social networks —  Facebook, Instagram, Twitter, YouTube and LinkedIn — and provides you with over 150 different metrics.

This tool also provides you with competitor analysis so you can see how you rank compared to your competitors.

It also lets you set up your social media content calendar.

You can collaborate with your team on this tool and set when and where to publish your social media posts.

Price: A monthly fee of €400.

20. Sprout Social

Sprout Social provides a comprehensive tool for social media monitoring.

Their social dashboard feature gives you an instant rundown of what your brand’s health looks like — so you don’t have to look too deep before seeing basic analytics like total impressions, total engagements and total link clicks.

SproutSocial - Top 25 Social Media Monitoring Tools

This tool also lets you into the minds of your prospects by showing you the keywords and hashtags they mostly associate your brand or product keywords with. Even more, it allows you to monitor sentiments and set up alerts for when critical conversations start getting popular on social media.

Price: $99 — $249 USD per month.

Platform-Specific Tools

21. Followerwonk (Twitter)

FollowerWonk provides you with detailed audience data on Twitter.

Followerwonk - Top 25 Social Media Monitoring Tools

You can find out anything with this tool: from who your followers are, where they’re located and the times they mostly tweet to the relevant influencers on Twitter that catch their attention.

Their most used feature is Twitter bio search. The Twitter profiles are all valid, current and refreshed every 30 days.

Anything else? Yes, this tool also provides amazing visualizations of your social graph to benchmark your Twitter results with others in the market.

Price: Free — $79 USD per month.

22. Iconosquare (Instagram and Facebook)

Iconosquare provides you with Instagram and Facebook audience analytics — so you get to know your audience on these platforms on a much deeper level.

iconosquare - Top 25 Social Media Analytics and Monitoring Tools

This tool also helps you plan and moderate conversations across your Instagram and Facebook accounts. You also get to schedule and publish content automatically without having to babysit your content promotion all the time.

Price: 29€/mo — 59€/mo.

23. Audiense Connect (Twitter)

Audiense Connect - Top 25 Social Media Monitoring Tools

This is a tool from Audiense that provides you with detailed information about your Twitter audience.

From creating your own custom Twitter DM chatbots to tracking your performance on the platform, Audiense Connect does a great job helping you understand your customers so you can give them the content they really want.

Price: $31.25 — $758 USD per month.

24. Tailwind (Pinterest and Instagram)

Tailwind - Top 25 Social Media Monitoring Tools

With Tailwind, you can discover content ideas, schedule posts, monitor conversations, amplify your reach, and analyze your performance on Pinterest and Instagram.

You can also automatically optimize your posts to publish when your audience is most active on Pinterest and Instagram. More importantly, this tool provides rich analytics that help you monitor conversations and analyze your performance on Pinterest and Instagram.

Price: $9.99 USD per month — custom pricing.

25. Union Metrics (Twitter)

With Union Metrics twitter snapshot, you can measure the potential reach and impression to see how something spread.

Used by over 300,000 marketers, the software helps you monitor posts about your product, brand or industry in real time so you’re getting the full gist of relevant stories as they unfold.

Price: $23 — $159 USD per month.

The Final Verdict

Most marketers will go insane looking at the social analytics on each social network; it would be extra stressful when you’re trying to go from Instagram to Twitter to Facebook, etc looking at audience insights.

Your best bet is to pick a good social monitoring platform that suits your marketing needs; you have this list at your disposal all the time, so make proper use of it.

[Updated in August 2019, for a brand new Social Media Monitoring Tools comparison]

Top 25 Social Media Analytics Tools: The Definitive Guide

[Updated in July 2019, for a brand new Social Media Analytics Tools comparison]

Did you miss our previous blog on the 27 Hashtag Analytics strategies? No worries, you can read it here: https://keyhole.co/blog/hashtag-analytics-27-actionable-strategies/

It can be a daunting task.

You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs. Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.

How do you know which of them would deliver on their promise? A good complete guide is a great place to look.

Here’s a guide showing you the top 25 social media analytics tools, and how they work:

Read moreTop 25 Social Media Analytics Tools: The Definitive Guide

Miss Topsy? Here are the Top 3 Topsy Alternatives

It’s no longer news; Topsy is dead.

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Hardly anyone saw the end of Topsy coming, but well, it happened. 

So what now? Of course, you can’t abandon your social media marketing job because Topsy is no more.

You need a Topsy alternative that can perform the same function it did – or go beyond it.

And you’re at just the right place to find that; here are the top three Topsy alternatives you can use:

Read moreMiss Topsy? Here are the Top 3 Topsy Alternatives

The Top 20 Facebook Analytics Tools for Marketers

A range of Facebook analytics tools compete for the same market, forcing marketers and community managers to decide between similar products.

It’s difficult to avoid this decision — essentially every brand and business has target markets active on social media’s most popular network. Thankfully, diverse costs and capabilities can make it easier to choose.

Read moreThe Top 20 Facebook Analytics Tools for Marketers

The Top 20 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]

A range of Instagram web apps compete for the same market, forcing community managers and digital marketers to decide between similar products.

Overlapping prices and features can make it a chore to choose. But different levels of effectiveness and user experience — as well as foci ranging from analysis to monitoring — can simplify the decision.

Read moreThe Top 20 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]

15 Ways to Grow Your Business through Social Listening [+ 3 Tools!]

If social listening isn’t clearly benefiting your business, it could mean your approach has holes.

By monitoring URLs, keywords and hashtags – either manually or with a tracking tool – you can collect information about prospects, competitors and your industry at large to inform sales and marketing efforts. You’ll also open opportunities to directly interact with audience members.

Read more15 Ways to Grow Your Business through Social Listening [+ 3 Tools!]

Life is short and the internet is vast.