18+ Content Creation Tools To Make Life As A Marketer Easier

Social media will always require a lot of effort, but finding the proper social media content creation tools might just be the digital helping hand you need. 

After extensive market research and coming to the realisation that there are simply too many social media tools out there, we’ve carefully gone through what we considered to be some of the most useful tools at the moment. 

Here are our top picks!

Table of Contents

Social Media Analytics Tools 

1. Keyhole

Keyhole helps eager marketers calculate the impact of their campaigns as well as their ongoing social media endeavours. 

It does an impeccable job at handling the following:

  • tracks your hashtag and influencer data on various social media networks
  • measures a wide range of metrics such as reach, impressions, followers and engagement in real-time 
  • can accurately assess the success of each campaign and help you track your ROI 
  • prepares user-friendly PDFs at a click of a button, always living up to your expectations 

As an advanced social media tool, Keyhole offers complete and fast automation of your social analytics, thus, saving you loads of time and effort. 

Plus, Keyhole providing trust-worthy data and an easy-to-use dashboard makes handling analytics a piece of cake. 

Price: $89 – $549per month (or try our 14-day free trial).

Why you’ll love it: Keyhole is the most user-friendly social analytics tool you’ve ever come across!

2. AgoraPulse 

AgoraPulse is a feature-packed social media tool that measures metrics which have the potential to advance your business even further. 

It offers detailed reports that outline what works and what doesn’t within your current content creation strategy (they focus on both the peaks and the valleys of your strategy). 

Plus, you get insights as to when’s the best day and time to publish your content based on your prior content performance. 

Their detailed hashtag report shows you which tags drive the most engagement. 

Some of the additional social media reporting features you can expect to get are: 

  • a Facebook ROI report 
  • Instagram stories report 
  • unlimited number of reports 
  • PowerPoint download of global stats
  • a community management as well as a response time report 
  • a labelled content distribution report 

Price: $79 – $399 per month (or try their 28-day free trial first).

Why we trust it: more than 17,000 social media managers use it on a daily basis! 

3. BrandMentions 

BrandMentions is a powerful tool when it comes to building awareness of your brand online. 

It’s an invaluable asset for neatly measuring your social media marketing report. It also provides you with real-time notifications. So, when your website gets a new backlink or any type of mention of your brand on the Internet it’s delivered straight to your inbox.  

BrandMentions brings you the latest information about your business success as well as what matters in your niche. 

Price: $49 – $299 per month (or try their 14-day free trial). 

Why we tried it: As BrandMentions state, it digs every corner of the Internet to find all the relevant mentions about anyone or anything! 

4. Reputology

If you’re looking for a 24/7 review monitoring, quick responses and a neatly developed semantic analysis technology, then Reputology is the right tool for you. 

It allows you to closely monitor your customers’ reviews online so that you can identify and address the bad ones before they wreak havoc and all hell breaks loose on your website. 

Plus, you can answer each customer review from the platform itself, so not only it’s super useful, but it saves you time too! 

Price: $180 – $2500 per month (or first try their 14-day free trial instead).

Why we appreciate it: It has an answer for any possible customer review scenario! 

Multimedia Creation Tools 

5. Canva

Canva is a fully-encompassing content creation tool that allows you to design your preferred visual design. 

It has thousands of customisable templates grouped in different categories (flyers, resumes, brochures, invitations, business cards, presentations, logos, posters). 

It’s absolutely suitable for individuals who have no prior design skills whatsoever, but it’s also widely used by professionals. 

Price: You can use it for free unless you opt for the pro version ($9.95 per month) or the enterprise one ($30 per month). 

Why we love it: It’s hands-down the most versatile visual creation tool out there! 

6. Icons8 

Background Remover by Icons8 is a powerful content creation tool designed to remove the image backgrounds in a couple of clicks. 

Whether you’re working on social media posts, advertisements, or product images, Background Remover ensures a professional look for your visual content. It works great with all sorts of logos, lettering, signatures, and similar graphics. 

It also lets you replace existing backgrounds with solid-color and photo backgrounds from the gallery or any image of yours. 

Price: $9 per month (or try their free trial that allows you to process 3 images for free).

Why we enjoy it: it creates smooth cutouts for any type of images.

Keyhole is a social media analytics tool, including account tracking and hashtag tracking. Start a free trial.

7. Visme

Visme is one of our go-to recommendations for creating a variety of different media types, from presentations to infographics and more.

With a plethora of different templates and customizations to get you started and added widgets such as seamless audio / video embedding capabilities, Visme is a great option for content marketers looking for a robust tool.

The app has an intuitive interface as well as simple editing tools, alongside tutorials to maximize what you can do with the platform.

Price: Starts from $25 a month.

Why we chose it: it’s super useful and available on iOS, Mac, Android, and Windows.

8. Podcastle

Podcastle stands out as a must-have free marketing tool, facilitating easy podcast creation, editing, and hosting on major platforms. It simplifies the audio production process with its user-friendly interface and AI-powered tools.

It also allows marketers to craft diverse audio and video content, including AI voice-enhanced Reels and TikToks, as well as high-quality video recording for interviews, meetings, and webinars.

You can also use Podcastle’s audio to text converter to easily generate subtitles for your podcasts or repurpose your audio content into a blog post.

What sets Podcastle apart is its accessibility, making it suitable for both beginners and experienced users. It even offers the ability to create digital voice clones from text.

Incorporating Podcastle into your toolkit can help diversify your content and enhance brand storytelling for a more engaging and authentic audience connection.

Price: Podcastle provides three primary packages, with the first one being free. The Storyteller package is available for just $11.99 per month, while the Pro package can be yours for $23.99 per month. You can also request for a Custom pricing package. 

Why you’ll love it: Podcastle offers an incredibly user-friendly interface, a rarity among audio creation tools. It is also packed with fun yet efficient AI-powered features, which we’re sure you’ll simply adore! 

9. PlayHT

Enhance your content creation arsenal with PlayHT, This platform stands out for its remarkable capabilities, particularly in generating realistic AI voice-overs. While the free plan offers more flexibility than competitors, serious users will appreciate the added benefits of the premium subscription.

The user-friendly editor provides a selection of English voices, enabling voice cloning. Notably, the “Non-English Voices” option on the sidebar unveils a hidden gem—PlayHT’s extensive old editor, presenting a diverse array of voices in various languages and accents. With unparalleled options, PlayHT is a standout choice for marketers seeking a wide range of content creation possibilities.

Price: $39 – $99 per month (free up to 12,500 characters)

Why we love it: It is hands-down the best ai voice tool on the market

10. AppyPie

Appy Pie Design revolutionizes the way businesses and freelancers create visual content, offering a robust platform that simplifies the design process.

It excels in delivering the following:

  • Empowers users with an AI image generator, crafting custom images that align perfectly with your brand’s message and aesthetic.
  • Provides a plethora of design tools and templates, including logo templates, poster makers, and presentation makers, facilitating the creation of professional-grade marketing materials.
  • Enables easy manipulation and customization of designs to ensure uniqueness and relevance to your specific marketing campaigns.
  • Features an intuitive interface that makes it accessible to users of all skill levels, from beginners to seasoned designers.

Appy Pie Design sets itself apart by integrating advanced AI technology, allowing for the creation of unique and engaging images without the need for extensive design experience. This tool is particularly beneficial for content creators looking for an efficient way to produce high-quality visuals that capture audience attention and convey messages effectively.

Price: Explore the pro plan starting at just $8 per month, or inquire about their premium offerings for more advanced features.

Why you’ll love it: Appy Pie Design is your go-to solution for hassle-free, AI-powered design creation, making it easier than ever to produce captivating visuals that elevate your brand.

11. PhotoADKing

PhotoADKing is a comprehensive graphic design platform tailored for creating stunning visuals effortlessly. Whether you’re designing flyers, posters, social media graphics, or business cards, PhotoADKing offers a vast array of customizable templates to suit every need.

Designed to be user-friendly yet powerful, PhotoADKing empowers both beginners and seasoned designers to unleash their creativity. The platform features an intuitive interface paired with robust editing tools, ensuring that your designs are polished and professional.

Price: PhotoADKing offers a freemium model, allowing users to start for free with the option to upgrade to premium plans for enhanced features.

Why it stands out: Beyond its extensive template library, PhotoADKing supports seamless integration of images, icons, and fonts, enabling users to create visually stunning graphics tailored to their specific requirements. Whether you’re crafting promotional materials, event invitations, or educational posters, PhotoADKing provides the tools you need to bring your ideas to life.

Chatbot Makers 

12. Chatfuel 

Considered to be the leading chatbot platform for Facebook Messenger, Chatfuel is widely embraced by well-known brands such as Levi’s, LEGO, Coke Studio, Adidas and T-Mobile, to name a few. 

In fact, 46% of all Messenger bots are said to run on Chatfuel!

Chatfuel promises to deliver an increase in sales and engage with prospects 24/7. 

Plus, it’s very easy to get started – you don’t need any coding skills or prior experience to use it. 

Price: Get started for free! Check out the pro option (starts from $15 per month) or discuss their premium option. 

Why we like it: You can build a bot in the wink of an eye

13. Botsify

Botsify guarantees to help your business grow and expand by offering fast support and a chatbot system to ensure customer retention.

Plus, if you’re running an international business and your goal is to attract customers from different parts of the world you don’t have to worry – our chatbot is multilingual and is capable of responding in any possible language. 

Additionally, Botsify allows you a modernised option of attracting new leads by not annoying your potential customers – it assists you in building stronger relationships by retargeting your leads on various social media platforms. 

Price: Start your 14-day free trial, opt for a self-serviced option ($50 per month) or a fully-managed one ($300 per month). 

Why we enjoy it: Using Botsify feels like chatting with a genuine human being. 

Publishing and Scheduling Tools 

14. Sprout Social

Sprout Social is a powerful content creation tool that promises to not only manage your social media, but master it too! 

With Sprout Social, you’ll not only be able to deliver ready-made content to your audience, but establish a genuine relationship with your followers too. 

This social media asset shows you how to efficiently publish your posts, organise them across various social media platforms as well as measure relevant metrics to know you’re on the right track when it comes to content creation. 

Price: $99 – $249 per month (or check out their free 30-day trial).

Why we picked it out: It bridges the gap between social media and real life effortlessly. 

15. Planoly 

Planoly is a very useful content creation tool that simplifies your Instagram experience. 

It allows you to: arrange the look of your Instagram profile with their drag and drop feature; reply to comments in one place; schedule your plan and manage in detail your upcoming content; draft captions for your Instagram stories; and measure analytics to better comprehend your audience and their preferences. 

Price: $7 – $23 (or a bit more depending on how you decide to customise it); there’s also a free basic option.

Why we’re so fond of it: It’s definitely the best visual storytelling app for Instagrammers! 


16. Scribe 

From building onboarding documentation to recruiting SOPs, Scribe helps recruiters create customized and professional recruiting guides — fast! 

Scribe is an AI-powered tool that documents your processes for you. Turn even the most complicated process into an easy, visual guide that matches your brand. 

Recruiters can effortlessly create visually appealing and informative guides to speed up the recruiting and hiring processes. This free tool empowers both seasoned and new recruiters to attract top talent. 

Price: Free, Paid and Enterprise

Why we included it: It is easy to auto generate step-by-step guides with annotated screenshots. It also has a browser extension and a desktop app.

17. Renderforest 

Renderforest is the ultimate all-in-one design platform that caters to every facet of your content creation needs. With an extensive collection of ready-to-use templates, this tool effortlessly breathes life into your videos, animations, logos, branding, mockups, presentations, graphics, and professional websites.

What sets Renderforest apart from the competition is its seamless integration of artificial intelligence. Harnessing the brilliance of AI, Renderforest empowers users to generate unique brand names easily. The platform goes the extra mile by suggesting exquisite logos for each name generated, ensuring your brand identity is as distinct as your vision.

Price: Starts from $9.99 a month.

Why we included it: It has AI integrations and 1M+ premium templates to unleash your creativity.

18. Venngage 

Venngage is a versatile tool for creating captivating flyers and many other kinds of visuals.  The platform offers a range of customizable templates, fonts, and colors, ensuring that every design reflects the unique identity of the creator.

Venngage also provides an extensive library of icons, images, graphics, and other visual assets for various design needs. In essence, Venngage empowers marketers and businesses to communicate their messages effectively through stunning visual content.

Price: $$10 – $499 per month (or try their free trial)

Why we included it: 40,000 businesses use Venngage to create stunning visuals.

19. Fliki

Fliki, an innovative AI video generator platform at the forefront of artificial intelligence, offers a seamless fusion of cutting-edge technologies, revolutionizing the way we interact with digital content. 

One of Fliki’s standout features is its text-to-video conversion capability, empowering users to effortlessly transform written content into captivating video presentations. 

The platform also boasts voice cloning, enabling users to personalize and replicate voices for a more tailored and authentic user experience. With Fliki, the boundaries between text and multimedia are blurred, ushering in a new era of dynamic and immersive content creation.

Price: It has a free plan while the paid subscription ranges from $28 to $88/month.

Why we include it: Fliki excels in text-to-speech functionality, providing a natural and engaging audio experience for written text. 

20. Hubspot

With HubSpot’s AI Content Writer, you can generate blogs, website copy, social posts, and more effortlessly, scaling your output without additional budget or resources. 

From prospecting emails to landing pages and blog posts, simply input a prompt or topic, and watch as HubSpot’s AI Content Writer drafts engaging content. 

Boost email productivity with attention-grabbing subject lines and engaging copy, driving conversion rates higher. 

With AI-enhanced writing, generate blog posts, landing pages, and website copy in a fraction of the time.

Pricing: Available free within HubSpot’s marketing, sales, and content features, providing businesses with valuable tools without additional cost.

What we like: HubSpot’s AI Content Writer streamlines content creation, boosts productivity, and enhances engagement with its intuitive interface and powerful features.

21. Flexclip

FlexClip is an intuitive video creation tool that simplifies the process of making engaging video content.

It offers a plethora of customizable templates across various categories (promo videos, social media clips, tutorials, corporate videos, invitations, slideshows).

FlexClip is designed to be user-friendly, making it perfect for beginners with no prior video editing experience, while still providing advanced features appreciated by seasoned marketers.

Pricing: You can start using it for free, with options to upgrade to the Plus ($9.99 per month), or Business plan ($19.99 per month) for additional features and resources.

What we like: It’s the ultimate tool for creating professional-quality videos effortlessly!

Final Thoughts 

Choosing the right social media content creation tools is never easy, however, we hope we managed to outline the basics of some of the most practical and creative tools you can use. 

After all, having the right content creation tools can potentially assist with the following: 

  1. Making your life much easier!
  2. Helping you stay consistent, engaging and on-brand across all your profiles.
  3. They can make your followers think you manage your social media content effortlessly

And with our content tool selection, we can confidently say all three options are now within reach. 

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Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free here.