Reach vs Impression: What’s The Difference and Why Is It Important?

Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. But that’s understandable: Social media metrics like ‘reach’ and ‘impressions’ have become marketing buzzwords – everyone is talking about them, but not all understand their essence and, quite frankly, a lot of the time, people use these words interchangeably. … Read more

What Is The Optimal Social Media Post Length?

What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. What is the ideal Facebook post length? The ideal … Read more

How Are Impressions Calculated? [With A Tool Recommendation]

Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. What are impressions? Impressions are the total number of exposures to your content. This can include the same person seeing your content multiple times. Impressions are tracked on many different platforms. For example, how many times people … Read more

Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Differences and similarities of Instagram … Read more

How Can I Use Geotagging In My Digital Marketing?

Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts. What is geotagging? Geotagging is the process of adding geographical metadata to your online content with the purpose of identifying the physical location of where the content was … Read more

How Do I Track & Measure Hashtag Performance On Social Media?

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play wise and track them. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Using a hashtag tool, you’ll be able to track … Read more

How Do I Calculate Follower Growth Rate For Instagram?

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Before we jump into follower growth rate calculators, let’s look at exactly what … Read more

How Do I Calculate Engagement Rate In 2023? [Free Calculator]

Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is Engagement Rate? Engagement rate is a metric … Read more

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