What’s The Best Number of Hashtags to Use In My Post?

Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform.

While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram.

Let’s first cover why you should be using hashtags in the first place.

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Why You Should Use Hashtags
Best Number of Hashtags to Use on Instagram
Best Number of Hashtags to Use on Twitter
Best Number of Hashtags to Use on Facebook

Why You Should Use Hashtags

There are many benefits to using hashtags:

1. Expand Your Audience

Hashtags are a great way to expand your audience on your social media posts. When you post on a hashtag, any user who taps that hashtag on someone else’s post has a chance of seeing your post.

2. Engage Your Audience

You can also use branded hashtags to build a community. For example, sports teams use branded hashtags so their fans can easily find each other’s posts, and retail brands can encourage user-created content by getting them to post their merch on their branded hashtag.

3. Promote an Event

By encouraging people to post on an event hashtag, you can get your audience to promote your event for you while at the event (even if it’s virtual).

4. Measure Your Impact

If you post consistently with the same hashtag, or you ask your influencers to post with a specific hashtag, you can measure the impact of particular types of content or particular influencers.

Let’s cover the best number of hashtags, platform by platform.

Best Number of Hashtags to Use on Instagram

You can use up to 30 hashtags on a single Instagram post, but that’s a great way to come off as spammy.

Research shows that it is best to use between 9 to 11 hashtags on Instagram, as that’s the magic range that generates the most engagement. It’s a nice balance between using enough hashtags to get found, but not so many that you have a wall of hashtags.

Tip: Many accounts use a series of dots to add spacing below their post content and then bury their hashtags at the bottom so that they don’t distract from the message of the post.

Hashtags are most beneficial on Instagram. When you use a hashtag on Instagram, your post will appear on the page for that hashtag, and it also has a chance of appearing in the relevant hashtag Story.

People can also follow specific hashtags on Instagram, so it can be a great way of getting your content in people’s feeds.

Best Number of Hashtags to Use on Twitter

Even though hashtags originated on Twitter, they’re more of a detriment to your Tweets.

The same research shows that using 1 to 2 hashtags generates far more engagement than 3 or more.

Twitter makes it easy to follow trending topics without hashtags, so tweets containing lots of hashtags are typically treated as spam (and often are).

Best Number of Hashtags to Use on Facebook

Hashtags never gained popularity on Facebook in the same way as many other social platforms—likely because most people get their Facebook content from friends and pages.

In fact, studies have shown that Facebook posts without hashtags perform better than those that do use them.

If you do need to use a hashtag—to promote an event for example—studies have shown that it’s best to limit your Facebook posts to 1 hashtag (if you use any at all).

Track Your Hashtags with Keyhole

Keyhole makes it easy to accurately capture hashtag analytics in real time. By tracking your hashtag analytics, you can see what’s working, track which influencers have the biggest impact, and calculate the ROI of your hashtag campaigns.

Get started with a free Keyhole trial now.


Related Articles:

Monitoring and Measuring Hashtag Performance

Top 15 Hashtag Analytics Tools

How to Calculate the ROI of a Social Media Influencer Over Time

Influencer marketing is all the rage.

That’s because audiences would much rather hear from personalities they know and love rather than a brand they’ve never heard of.

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Influencer Social Media Metrics
How to Calculate the ROI of an Influencer
Influencer ROI Calculation Examples

Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer? And how can you measure one influencer against another?

Let’s walk through some of the key influencer ROI metrics.

Influencer Social Media Metrics

Determining what a successful influencer relationship looks like depends on your brand’s goals. Are you looking to increase brand awareness? Are you looking to drive sales?

What you consider a return on your investment will affect how you measure the success of an influencer.

Here are some key metrics to track:

  • Visibility Metrics: Impressions, reach, new followers, website traffic

  • Engagement Metrics: Likes, reactions, comments, shares

  • Conversion & Sales Metrics: Form submissions, newsletter subscriptions, eCommerce sales, and revenue generated

How to Calculate the ROI of an Influencer

The influencer ROI calculation is simple:

Influencer-Marketing-ROI-Formula

ROI (Return on Investment) = Net Return / Total Investment x 100%

The “total investment” portion of the equation is relatively easy to calculate. This is the total cost of working with an influencer.

This includes direct costs like how much you paid the influencer and the cost of any merchandise given away, as well as hidden costs like the value of your own time and marketing agency expenses.

The “net return” is harder to calculate but represents the profit you earn from working with an influencer.

In some cases, profit is easily quantifiable in terms of dollars. For example, if your influencer is sharing a referral code or link that can be directly attributed to sales, the calculation is simple.

However, in other cases, if your goal is for your influencer to earn a certain number of impressions, you may need to translate those impressions into a dollar value, or express the result of the equation as a cost per impression.

Influencer ROI Examples

Example 1: For a dollars-to-dollars example, let’s assume you want your influencer to drive e-commerce sales. If you spent $5,000 working with this influencer and they generated $20,000 in sales, that’s a 300% return on your investment:

ROI = Net Return / Total Investment x 100%

= ($20,000 – $5,000) / $5,000 x 100%

= $15,000 / $5,000 x 100%

= 300%

That means you profited by three times as much money as you spent. You could then compare one influencer to another to determine which influencer generates the most business for your company relative to their cost.

Example 2: If your goal is impressions, you can either express the equation in terms of a rate cost, or you can convert the value of impressions to dollars.

For example, you could calculate ROI as a rate:

ROI = Impressions / Total Investment

= 1,000,000 impressions / $5,000

= 200 impressions per dollar (or $0.50 per impression)

Or you can translate first translate impressions to a dollar value. For example, if you know your company receives $10,000 in sales on average per 1,000,000 impressions:

ROI = ($10,000 – $5,000) / $5,000 x 100%

= $5,000 / $5,000 x 100%

= 100%

Note: An ROI of 100% means you doubled your investment.

Start Tracking Your Influencer ROI with Keyhole

Keyhole makes it easy to track the ROI of your influencer marketing. To start tracking influencer ROI, start your free trial today.


Related Articles:

How Do I Calculate ROI of an Influencer Marketing Campaign?

Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact

How Do You Measure Brand Awareness on Social Media?

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have.

Luckily, social media offers several metrics for tracking brand awareness.

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What is Brand Awareness?
Social Media Brand Awareness Metrics You Can Track
Is There a Brand Awareness Calculation?

What is Brand Awareness?

Brand awareness can be thought of in a few different dimensions:

  • Brand recall: How easily someone remembers your brand

  • Brand recognition: How easily someone can differentiate your brand from others

These can be difficult concepts to quantify. Especially because most brands care most about sales and ROI, so brand awareness can feel like an abstract concept. But brand awareness is still a necessary part of the profit equation. After all, there’s a reason Coca Cola spent $4.25 billion on advertising in 2019.

Here’s a quick dive into how you can measure brand awareness on social media.

Social Media Brand Awareness Metrics You Can Track

There are many ways to track your brand awareness through social media.

Here’s the lowdown on each metric:

Impressions

The number of times your content has been viewed, including repeat views from a single person. If your content has multiple impressions with the same audience members, it means you’re creating compelling content that’s likely to increase brand recall.

Reach

The number of people who have viewed your content. A growing organic reach means you’re growing the size of your audience by gaining followers or earning shares.If your brand cares most about how many people know who you are, this may be the metric to track.

Engagement (Rate)

The number of likes, comments, and shares your posts receive, or the average number of likes, comments, and shares per post. This shows how much people interact with your content, which is an indicator of how much your brand resonates with them.

Brand Mentions

The number of times people mention your brand in their posts, whether they tag your profile or just mention your brand name. This shows whether there’s any buzz around your brand.

Share of Voice

The percentage of total mentions in an industry that mention your brand.

Raw impression or reach numbers may not mean much to your company if you don’t know how you’re performing relative to your industry. Share of voice lets you track how much of the total possible audience attention you’ve earned.

Audience Sentiment

The emotional tone of posts about your brand.

They say all publicity is good publicity, but that doesn’t ring true on the internet. Sometimes, a huge number of brand mentions or impressions can be for the wrong reasons—like a PR nightmare—so tracking whether your brand mentions are positive or negative may be a necessary part of your brand awareness tracking.

Is There a Brand Awareness Calculation?

Because there’s no one true measure of brand awareness, what brand awareness metric makes the most sense to track will depend on how your company earns revenue or values its brand.

For example, if you’re a publication that earns money from ad revenue, you likely care most about pure volume metrics like impressions and reach.

However, if you’re a B2B brand that does low-volume business in a niche industry, you may care more about share of voice or engagement.

Track Brand Awareness with Keyhole

All of these brand awareness metrics can be easily tracked with Keyhole’s brand monitoring tools.

To start measuring your brand awareness, try a free trial of Keyhole today.


Related Articles:

Social Listening: Best Practices For Growing Businesses

Hashtag Analytics: 27 Actionable Strategies To Grow Your Business

How Does Sentiment Analysis Work?

Sentiment analysis is an automated process that determines the emotional tone behind a message. 

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Sentiment Analysis in Social Media
The Benefits of Using Sentiment Analysis

Sentiment analysis is powered by natural language processing (NLP) and machine learning (ML) algorithms. These artificially intelligent bots are trained on millions of pieces of text to detect if a message is positive, negative, or neutral.

Sentiment analysis works by breaking a message down into topic chunks and then assigning a sentiment score to each topic.

For example, take the following social post:

I tried out the new Dell G5 Gaming computer. I was really impressed. The graphics card was a little disappointing, but it’s hard to beat the G5 at that price.

A sentiment analysis tool would break this into topic chunks and then assign a sentiment score to each topic, depending on a pre-determined scale:

  • Dell G5 Gaming computer…really impressed = +4
  • graphics card…disappointing…= -2
  • hard to beat…that price = +3

The bot would then sum up the scores or use each score individually to evaluate components of the statement. In this case, there was an overall positive sentiment, but a negative sentiment towards the graphics card.

Sentiment analysis isn’t easy though! Think about the following sentence:

I’m SO happy my flight was delayed.

While most of us can detect that as sarcasm, it can be difficult for a bot. However, sentiment analysis constantly improves its capabilities over time thanks to advances in AI and input from human judges.

Sentiment Analysis in Social Media

In the context of social media, sentiment analysis is used as a social listening method to determine the public’s general feeling about your brand.

For example, social media monitoring tools like Keyhole track and measure social media mentions of your brand in real time to determine how people feel about your company.

The Benefits of Using Sentiment Analysis

Sentiment analysis has many beneficial applications:

1. Gauge Public Opinion in Real-Time

If you launch a new marketing campaign, product, or service, you can quickly track public opinion in real-time. For example, if everyone hates the jingle in your new commercial, it may be time to go back to the studio…

2. Conduct Market Research

You can also use sentiment analysis to benchmark your brand against competitors, or to research what’s hot on the market. If people are feeling negatively about your brand but love your competitor, you may want to pivot your strategy.

3. Track Your Customer Service

If your brand uses social for customer service inquiries, you can track the positive negative impact of your support efforts. For example, how often your team is able to shift a customer’s negative sentiment to a positive one.

To get started with sentiment analysis tracking, start your free trial of Keyhole today.

Related Articles:

The Ultimate Sentiment Analysis Guide

How Do you Measure Brand Awareness on Social Media?

What Instagram Stories Metrics Should I Track?

It’s exciting to roll out a flashy Instagram Stories strategy, but you won’t be able to track your success unless you track your Instagram Story analytics.

Luckily, it’s easy to track your Instagram Story analytics natively within the Instagram app, or with a social media analytics tool like Keyhole.

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Where to Find your Instagram Story Analytics
What Instagram Story Analytics are Available?
How to Conveniently Track Instagram Stories Metrics

Where to Find your Instagram Story Analytics

To access your Instagram Story analytics, you’ll need a business account. If you’re not yet set up as a business, here’s how to switch your account over.

Once you’re set up as a business account, you can access your Instagram Story analytics in three places.

1. The Insights Button

Within the Instagram app, go to your Instagram profile and tap on the menu in the top-right corner. From there, select Insights.

From your Insights screen, tap the Content tab. This will give you Instagram Stories data from the past 14 days and Instagram post data from the last year.

2. Within Each Story

To see the stats of an individual Story, open a Story within the app and swipe up to see your Insights.

If your Story has already vanished, tap the Archive button (found in the top-left corner of your profile) to view your saved Stories. From there, you can once again swipe up on any Story to see your Insights.

3. Instagram Creator Studio

If you prefer accessing your Instagram analytics on desktop, you can check out the Facebook/Instagram Creator Studio.

Within the Creator Studio, access your analytics by selecting Content Library, then Stories. Here, you can see your overall metrics or look at individual Stories.

What Instagram Story Analytics are Available?

There are quite a few metrics available for Instagram Stories, broken down into Interactions and Discover metrics.

Interactions Metrics

Replies – How many people messaged you directly from your Story

Profile Visits – The number of times people tapped your profile after seeing your story

Discover Metrics

Accounts Reached – The number of individual accounts who watched your Story

Impressions – The total number of views for a Story, including multiple views by the same person

Follows – The number of accounts that followed you after seeing your Story

Navigation Back / Forward – The number of times people tapped to re-watch your Story or skip to your next Story

Next Story & Exits – The number of people who skipped through to the next account’s Story or swiped out of your Story.

These metrics are incredibly useful for evaluating which content is generating the most engagement.

How to Conveniently Track Instagram Stories Metrics

If you’re looking for an even easier way to track your Instagram Story analytics over time, check out Keyhole.

Keyhole conveniently displays all your Instagram Stories data in one dashboard alongside your other social media data, saving you from having to click through Instagram’s native tools.


Related Articles:

Instagram Stories: 16 Killer Tips to Stand Out in 2019

Instagram Posts vs Instagram Stories: Is One Better Than the Other?


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What is a Good Follower to Following Ratio?

A follower to following ratio is the number of followers an account has relative to the number of accounts they are following on social media platforms like Twitter and Instagram.

This is also known as your “follow ratio” or in the eyes of some, your “Instagram Cool Ratio.”

Your follow ratio is more of a vanity metric rather than a truly useful social media metric like engagement rate.

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What Your Follow Ratio Says About You
How to Calculate Follower to Following Ratio
What is a Good Follower to Following Benchmark?

What Your Follow Ratio Says About You

It’s thought that your follow ratio gives people a quick idea of how “cool” your account is.

That’s because popular accounts tend to have far more accounts following them than vice versa.

Let’s use Justin Bieber’s Instagram as an extreme case. The Biebs has over 145 million followers, but he follows only 450 or so accounts. This shows that people are far more interested in following him than he is in following other people.

Compare this with a “normal” Instagram account that follows around 1,000 accounts and has 150 followers. By glancing quickly at this account, you can tell they likely do more consuming of content than creation.

Your follower ratio is also a general indication of:

  • how popular your content is

  • how selective you are with your follows

  • how likely you are to follow back

However, some accounts will use manipulative tactics like following you to get you to follow back, and then unfollowing you to improve their ratio. Therefore, follow ratio isn’t always a reliable metric.

How to Calculate Follower to Following Ratio

To calculate your follower to following ratio, divide the number of accounts that follow you by the number of accounts you follow.

Follow Ratio = Number of Followers ÷ Number of Accounts Followed

For example, if you have 10,000 followers and follow 1,000 accounts, your follow ratio is 10 (or 10:1, if you want to use a true ratio).

If you have 1,000 followers and follow 2,000 accounts, your follow ratio is 0.5 (or 1:2).

In Bieber’s case, if he has 145 million followers and follows 450 accounts, his follow ratio is a whopping 322,222.

A follow ratio of 1 means you follow the same number of accounts that follow you.

A follow ratio above 1 means you have more accounts that follow you, and a follow ratio below 1 means you follow more accounts than you have followers.

What is a Good Follower to Following Benchmark?

Because there are different approaches to how selective people are with following other accounts, there’s no standard follow ratio benchmark to strive for.

However, when evaluating a brand’s follow ratio, you can use these general benchmarks to get an idea of account quality:

  • < 0.5 = Spam: Brands who follow twice as many accounts as accounts that follow them are likely trying to gain followers by follow-back schemes

  • 0.5-1 = Low Quality: This ratio doesn’t scream spam, but it also doesn’t indicate a must-follow account

  • 1:2 = Average: A slightly positive follow ratio is indicative of a new, yet growing account

  • 2:10 = Quality: An account in this range has proven they are worth a follow

  • 10:300,000+ = Influencer: An account in this range easily gains new followers and has a major influence on their social media sphere

Related Articles:

How Do I Calculate Follower Growth Rate?

How to Get More Instagram Followers: 30 Proven Strategies


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What’s The Difference Between Impressions and Reach?

Impressions and reach are two different ways of measuring the viewership of your social media content.

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The Difference Between Impressions and Reach
What are Impressions?
What is Reach?

The Difference Between Impressions and Reach

What counts as impressions or reach differs from one social media platform to the next, but the core difference between impressions and reach is simple:

Impressions measure the total number of times a piece of content was displayed to an audience, whereas reach measures the number of unique people who the content was displayed to.

In simpler terms, impressions are the number of times your content is viewed, and reach is the number of unique people who viewed your content.

If the same person sees the same piece of content twice, it counts as 2 impressions and a reach of 1. Because one person can have multiple impressions, impressions will always be higher than reach.

Here’s a slightly more complex example:

If 100 people saw your content, but 20 of them saw it twice, that would be a reach of 100 people with 120 impressions.

What are Impressions?

The definition of impressions varies between social media platforms, but impressions can be summarized as the number of times your content is viewed or displayed in someone’s feed.

On Facebook, “An impression is counted as the number of times an instance of an ad is on screen for the first time.” Scrolling past an ad and then scrolling back up is only counted as one impression, whereas seeing the same ad twice in one day is considered two impressions.

On Instagram, impressions are calculated the same way, but measure how many times people see your stories or posts.

On Twitter, an impression is counted when a tweet appears in someone’s feed, as part of a conversation, part of a Twitter Moment, or in search results.

Importantly, an impression doesn’t necessarily mean someone actually saw, read, or engaged with your content. It purely means your post appeared in someone’s feed. They could have simply scrolled past it.

Impressions are useful to track because they give you an indication of whether the platform’s algorithm is displaying your content, and the virality of that piece of content. If a piece of content is generating interest and receiving lots of engagement, it is more likely to appear in people’s feeds—potentially multiple times.

What is Reach?

Reach is a measure of how many people have seen your content.

On Facebook, “Reach gives you a measure of how many people were exposed to your message during an ad campaign.”

On Instagram, reach measures how many people have seen your stories and posts. Twitter does not measure reach—only impressions.

Reach helps you measure the spread of your content. It gives you an idea of what percentage of your followers are seeing your content and how many people your content is being shared to.

Track Your Impressions and Reach

Looking for a simple way to track social media metrics like impressions and reach across several platforms? Try a free trial of Keyhole today.


Related Articles:

9 Essential Social Media Metrics to Monitor [+ 5 Best Tools to Track Them!]

How Are Impressions Calculated?

How Are Impressions Calculated?

Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that.

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What are Impressions?
Why Should You Track Impressions?
How Are Impressions Calculated?

What are Impressions?

Impressions are the total number of exposures to your content. This can include the same person seeing your content multiple times.

Impressions are tracked on many different platforms. For example, how many times people see your Instagram posts, or how many times your ad is displayed with Google Ads.

Impressions are often confused with reach. While reach counts the number of people who saw your content, impressions count the total number of views.

Why Should You Track Impressions?

Impressions tell you how many times your content has been viewed, so that’s interesting on its own. But your impressions give you more information when you compare them against other metrics.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

For example, content with a high impression to reach ratio mean that people are re-viewing your content many times—which probably means they like it!

Or, if you have lots of Instagram followers but relatively few impressions, it could mean that you may have followers that don’t spend very much time on Instagram, and you may want to target a different demographic.

How Are Impressions Calculated?

On most platforms, an impression is tracked every time your content visibly appears in someone’s feed.

On a platform without a feed, like Snapchat for example, a “Story View” would be considered the same as an impression.

How to Measure Impressions

Most platforms give you impression data directly on a post’s analytics. On Instagram, for example, you can go to your profile and tap “Insights” to see your posts’ impression data.

To track all your impressions in one place, you can use a social media analytics tool like Keyhole.

Keyhole will not only show you the total impressions you achieve on your posts, but it will also help you identify content that is likely to get the most impressions before you even post!

This can help you pick strategies that are more likely to result in increased viewership.


Related Articles:

What Is Social Media Reach?

Reach vs Impressions


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another.

If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format.

We’re here to help!

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Differences and Similarities of Instagram Posts and Instagram Stories
When to Use Instagram Posts
When to Use Instagram Stories

Differences and Similarities of Instagram Posts and Instagram Stories

Instagram posts are the bulk of Instagram content. These are the traditional square photo and video posts that appear in your follower’s feeds.

As of 2020, Instagram posts can include captions up to 2,200 characters long, although the ideal Instagram post length is between 138 to 150 characters. Instagram posts typically feature several hashtags.

Instagram posts are evergreen. They appear on your profile forever (unless you delete them), so they tend to get more views over a longer period of time.

They need to reflect your brand image and values, and reflect the level of quality content that your followers expect. As a result, for major brands or accounts, Instagram posts are highly curated.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Instagram Stories are more fleeting and fun. Instagram Stories are only 15 seconds long and disappear 24 hours after they are posted.

However, you can feature your best Instagram Stories at the top of your profile and they will sit there permanently.

Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. Instagram Stories are in the vertical video or photo format rather than square.

They often include stickers or face filters—which you can’t use in an Instagram post.

Because Instagram stories are more temporary, they’re typically more casual. They’re used as a real-time engagement strategy rather than a perfect, polished Instagram post.

When to Use Instagram Posts

Instagram posts are best for content that is:

  • Evergreen –Content that you want people to be able to see forever
  • Curated – Aim for high-value content on your Instagram feed
  • Designed for reach – Posts are more likely to reach new audiences than Stories
  • Soundless – Most users scroll their feed with the sound off

A business’s Instagram posts may be:

  • Professional product shots
  • Well-produced videos

When to Use Instagram Stories

Instagram Stories are ideally:

  • Timely – Stories only last 24 hours, so they can be more “in the moment”
  • Casual – Selfie videos or behind-the-scenes content are more common
  • Designed for engagement – Your Stories will be watched by your current followers
  • Sound on – Most users watch Instagram Stories with their sound on

Example Instagram Stories for business would be:

  • Breaking announcements
  • Short-term discounts or sales
  • Polls for your customers
  • Behind-the-scenes videos or interviews

Start Tracking Your Instagram Analytics

Want to track the success of your Instagram campaigns? Start your free Keyhole trial to get started.


Related Articles:

How to Get More Instagram Followers: 30 Proven Strategies

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How Do I Measure Hashtag Performance?

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically.

To measure hashtag performance, you’ll need a hashtag analytics tool.

Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors.

Jump Links:

Why Should I Measure Hashtag Performance?
Which Hashtag Metrics Should I Track?
How to Measure Your Hashtag Performance

Why Should I Measure Hashtag Performance?

You should always aim to prove the effectiveness of your marketing campaigns. Here are a few great reasons to measure hashtag performance:

  • Measure Reach & Engagement
    • Learn how many people saw your hashtag
  • Identify Your Audience
    • Track the demographics of the people who use your hashtag
  • Segment Your Audience
    • A/B test your hashtags to find your desired audience
  • Identify Influencers
    • Find influencers that give you the best ROI
  • Competitor Research
    • Benchmark yourself against competitors
  • Sentiment Analysis
    • Track how people feel about your brand

Which Hashtag Metrics Should I Track?

What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals.

Here are some hashtag metrics you can track:

  • Posts – How many people posted with your hashtag?
  • Users – How many unique users posted using your hashtag?
  • Engagement – How many likes, shares, and clicks did your hashtag receive?
  • Reach – How people’s feeds did your hashtag show up on?
  • Impressions – How many times did your hashtag get viewed (including repeat users)?

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How to Measure Your Hashtag Performance

Tracking your hashtag’s performance is easier than you may think. Here are X easy steps:

1. Get a Hashtag Tracking Tool – Start off by getting yourself a hashtag analytics tool like Keyhole

2. Input Your Hashtag – This can be your hashtag or a competitor’s hashtag

3. Select Your Platforms – You can measure your hashtag across any popular social platform

4. Wait! – Give your hashtag some time so you don’t make conclusions on a small time sample

5. Analyze Key Metrics – Using the metrics above, analyze your hashtag’s performance

6. Gain Insights – Keyhole will show you your hashtag’s top posts, related topics, top influencers, websites, and audience demographics

7. Create Reports – Report on your hashtag’s success to your key stakeholders

8. Do it all again! – Use what you’ve learned to launch your next hashtag campaign

Start Tracking Your Hashtags Now

To start tracking your hashtag analytics, start a free Keyhole trial now.


Related Articles:

5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

Top 15 Hashtag Analytics Tools


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

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