How Are Impressions Calculated?

Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that.

Jump Links:

What are Impressions?
Why Should You Track Impressions?
How Are Impressions Calculated?

What are Impressions?

Impressions are the total number of exposures to your content. This can include the same person seeing your content multiple times.

Impressions are tracked on many different platforms. For example, how many times people see your Instagram posts, or how many times your ad is displayed with Google Ads.

Impressions are often confused with reach. While reach counts the number of people who saw your content, impressions count the total number of views.

Why Should You Track Impressions?

Impressions tell you how many times your content has been viewed, so that’s interesting on its own. But your impressions give you more information when you compare them against other metrics.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

For example, content with a high impression to reach ratio mean that people are re-viewing your content many times—which probably means they like it!

Or, if you have lots of Instagram followers but relatively few impressions, it could mean that you may have followers that don’t spend very much time on Instagram, and you may want to target a different demographic.

How Are Impressions Calculated?

On most platforms, an impression is tracked every time your content visibly appears in someone’s feed.

On a platform without a feed, like Snapchat for example, a “Story View” would be considered the same as an impression.

How to Measure Impressions

Most platforms give you impression data directly on a post’s analytics. On Instagram, for example, you can go to your profile and tap “Insights” to see your posts’ impression data.

To track all your impressions in one place, you can use a social media analytics tool like Keyhole.

Keyhole will not only show you the total impressions you achieve on your posts, but it will also help you identify content that is likely to get the most impressions before you even post!

This can help you pick strategies that are more likely to result in increased viewership.


Related Articles:

What Is Social Media Reach?

Reach vs Impressions


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another.

If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format.

We’re here to help!

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Differences and Similarities of Instagram Posts and Instagram Stories
When to Use Instagram Posts
When to Use Instagram Stories

Differences and Similarities of Instagram Posts and Instagram Stories

Instagram posts are the bulk of Instagram content. These are the traditional square photo and video posts that appear in your follower’s feeds.

As of 2020, Instagram posts can include captions up to 2,200 characters long, although the ideal Instagram post length is between 138 to 150 characters. Instagram posts typically feature several hashtags.

Instagram posts are evergreen. They appear on your profile forever (unless you delete them), so they tend to get more views over a longer period of time.

They need to reflect your brand image and values, and reflect the level of quality content that your followers expect. As a result, for major brands or accounts, Instagram posts are highly curated.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Instagram Stories are more fleeting and fun. Instagram Stories are only 15 seconds long and disappear 24 hours after they are posted.

However, you can feature your best Instagram Stories at the top of your profile and they will sit there permanently.

Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. Instagram Stories are in the vertical video or photo format rather than square.

They often include stickers or face filters—which you can’t use in an Instagram post.

Because Instagram stories are more temporary, they’re typically more casual. They’re used as a real-time engagement strategy rather than a perfect, polished Instagram post.

When to Use Instagram Posts

Instagram posts are best for content that is:

  • Evergreen –Content that you want people to be able to see forever
  • Curated – Aim for high-value content on your Instagram feed
  • Designed for reach – Posts are more likely to reach new audiences than Stories
  • Soundless – Most users scroll their feed with the sound off

A business’s Instagram posts may be:

  • Professional product shots
  • Well-produced videos

When to Use Instagram Stories

Instagram Stories are ideally:

  • Timely – Stories only last 24 hours, so they can be more “in the moment”
  • Casual – Selfie videos or behind-the-scenes content are more common
  • Designed for engagement – Your Stories will be watched by your current followers
  • Sound on – Most users watch Instagram Stories with their sound on

Example Instagram Stories for business would be:

  • Breaking announcements
  • Short-term discounts or sales
  • Polls for your customers
  • Behind-the-scenes videos or interviews

Start Tracking Your Instagram Analytics

Want to track the success of your Instagram campaigns? Start your free Keyhole trial to get started.


Related Articles:

How to Get More Instagram Followers: 30 Proven Strategies

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How Do I Measure Hashtag Performance?

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically.

To measure hashtag performance, you’ll need a hashtag analytics tool.

Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors.

Jump Links:

Why Should I Measure Hashtag Performance?
Which Hashtag Metrics Should I Track?
How to Measure Your Hashtag Performance

Why Should I Measure Hashtag Performance?

You should always aim to prove the effectiveness of your marketing campaigns. Here are a few great reasons to measure hashtag performance:

  • Measure Reach & Engagement
    • Learn how many people saw your hashtag
  • Identify Your Audience
    • Track the demographics of the people who use your hashtag
  • Segment Your Audience
    • A/B test your hashtags to find your desired audience
  • Identify Influencers
    • Find influencers that give you the best ROI
  • Competitor Research
    • Benchmark yourself against competitors
  • Sentiment Analysis
    • Track how people feel about your brand

Which Hashtag Metrics Should I Track?

What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals.

Here are some hashtag metrics you can track:

  • Posts – How many people posted with your hashtag?
  • Users – How many unique users posted using your hashtag?
  • Engagement – How many likes, shares, and clicks did your hashtag receive?
  • Reach – How people’s feeds did your hashtag show up on?
  • Impressions – How many times did your hashtag get viewed (including repeat users)?

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How to Measure Your Hashtag Performance

Tracking your hashtag’s performance is easier than you may think. Here are X easy steps:

1. Get a Hashtag Tracking Tool – Start off by getting yourself a hashtag analytics tool like Keyhole

2. Input Your Hashtag – This can be your hashtag or a competitor’s hashtag

3. Select Your Platforms – You can measure your hashtag across any popular social platform

4. Wait! – Give your hashtag some time so you don’t make conclusions on a small time sample

5. Analyze Key Metrics – Using the metrics above, analyze your hashtag’s performance

6. Gain Insights – Keyhole will show you your hashtag’s top posts, related topics, top influencers, websites, and audience demographics

7. Create Reports – Report on your hashtag’s success to your key stakeholders

8. Do it all again! – Use what you’ve learned to launch your next hashtag campaign

Start Tracking Your Hashtags Now

To start tracking your hashtag analytics, start a free Keyhole trial now.


Related Articles:

5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

Top 15 Hashtag Analytics Tools


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How Do I Calculate ROI of an Influencer Marketing Campaign?

Influencer marketing is one of the fastest-rising trends in marketing. But how do you calculate the ROI of an influencer marketing campaign?

If you’re new to the concept, influencer marketing is the collaboration between a brand and a content creator with a large social media following. The influencer endorses the company’s product or service in exchange for compensation.

Jump Links:

Why Should You Calculate Influencer ROI?
What Influencer ROI Metrics Can You Track?
Influencer ROI Formula and Calculation

Why Should You Calculate Influencer ROI?

Calculating the ROI of your influencer marketing campaigns will help you understand the impact of an individual influencer, or your influencer marketing efforts as a whole.

Knowing the ROI of any investment will also help you report to key stakeholders on the results of your campaign.

This will also help you determine what you can reasonably afford in terms of influencer compensation.

What Influencer ROI Metrics Can You Track?

Before you can calculate your influencer marketing ROI, you must determine your campaign goals.

What does success look like for your influencer campaigns? Here are some key metrics you can track:

  • Brand Visibility Metrics:
    • Reach, impressions, followers, and website traffic
  • Social Engagement Metrics:
    • Interactions (e.g. likes), comments, and shares
  • Conversion & Sales Metrics:
  • Leads, newsletter subscriptions, downloads, eCommerce sales, and revenue generated

For any of these metrics, you can either track the stats on influencer posts (e.g. tracking revenue through an affiliate link), or you can look at the timeframe shortly after your influencer has posted to measure their influence.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Influencer ROI Formula and Calculation

The influencer marketing ROI formula /calculation is:

ROI (Return on Investment) = Net Return / Investment x 100%

Net return is most simply expressed as your profit, but calculating your returns won’t always be as easy as tracking revenue. If your goal metrics are impressions or engagements, you will have to modify the calculation to work for you.

Typical investment costs include time or labor, influencer compensation, product supplies, marketing agency expenses, and social media tracking tools.

For example, if you’re an e-commerce brand and you invest $10,000 in influencer marketing and then see $30,000 in eCommerce sales directly attributable to your influencers, that’s a 200% return on investment:

ROI = ($30,000 – $10,000) / $10,000 x 100%
= $20,000 / $10,000 x 100%

= 200%

How to Track Influencer ROI

Luckily, influencer analytics tools like Keyhole make it easy to identify the best influencers for your brand and then track their performance.

To start tracking your influencer ROI, start your free Keyhole trial today.


Related Articles:

How Do I Calculate Social Media ROI?

Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

When is The Best Time to Post on Instagram?

Wondering when you should post on Instagram to get the most visibility and engagement?

The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to mid-day. The two most cited studies on the topic are are:

However, every study acknowledges that the best time to post will vary per account.

Why?

Because every business is different, and every audience is different. Depending on your brand, you may appeal more to early risers while another brand appeals more to nighthawks.

Jump Links:

When is The Best Time to Post on Instagram Each Day of the Week?
Why Does it Matter When You Post on Instagram?
Factors That Impact The Best Time to Post on Instagram

When is The Best Time to Post on Instagram Each Day of the Week?

People’s routines change based on the day of the week, which means their social media routines will be impacted too.

According to Sprout Social data, the best times to post on Instagram in 2020 are:

  • Sunday: 8 AM – 2 PM (The worst day to post on average)
  • Monday: 9 AM – 7 PM (Engagement peaks 11 AM to 2 PM)
  • Tuesday: 9 AM – 8 PM (Engagement peaks 10 AM to 3 PM and 7 PM)
  • Wednesday: 7 AM – 7 PM (The best day to post on average)
  • Thursday: 8 AM – 8 PM (Engagement peaks 10 AM to 2 PM)
  • Friday: 7 AM – 4 PM (Engagement peaks 10 AM to 11 AM)
  • Saturday: 9 – 11 AM

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Why Does it Matter When You Post on Instagram?

Instagram’s algorithm prioritizes new content. Therefore, you will see the best results and gain the most followers if you post content when your audience is currently online.

Factors That Impact The Best Time to Post on Instagram

There are countless factors that could impact your best time to post, but here are some of the most common:

Audience Location

If your audience is in one time zone, finding the best time to post is probably easy with some experimentation. But if you have an international audience, or an audience spread across several time zones, you may want to stagger your posts by hitting the optimal posting time in each key time zone throughout the day.

B2B vs. B2C

If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours. If you have a wider consumer audience, your post timings don’t need to be as restricted.

Industry

Different industries see different peak engagement times. For example, Hootsuite found that travel and tourism posts fared best on Friday mornings, whereas media and entertainment posts fared between on Tuesday and Thursday afternoons.

How to Determine The Best time to Post on Instagram

To determine the best time to post for your Instagram account, experiment!

Try posting at different times of the day, and then use a social media analytics tool like Keyhole to track which times of day get the most engagement.

To start tracking your best posting times, start your Keyhole trial today.


Related Articles:

The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

16 Content Creation Tools to Make Life as a Marketer Easier


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How Do I Calculate Follower Growth Rate?

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers.

Rather than tracking the raw number of social media followers you’ve gained or lost, it’s much better to track your follower growth rate.

Jump Links:

What is Follower Growth Rate?
Why Should I Track Follower Growth Rate?
How to Calculate Follower Growth Rate

What is Follower Growth Rate?

Follower growth rate, expressed as a percentage growth, measures the speed at which your social media account is gaining (or losing) followers relative to your previous follower count.

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month.

Why Should I Track Follower Growth Rate?

Tracking a raw increase in follower count doesn’t tell you as much about how quickly you’re gaining followers as your growth rate does.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Follower growth rate serves as a better health check on the performance of your campaigns.

Tracking your follower growth rate can help you track your performance against your competitors. For example, you could have fewer followers due to having a newer account, but you could be gaining traction much faster than they are.

How to Calculate Follower Growth Rate

Follower growth rate is calculated as the number of followers you gained divided by the number of followers you started, times 100% (over a specific time period).

The follower growth rate calculation is:

Follower Growth Rate = New Followers / Starting Follower Count x 100%

For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%.

Contrast this with Company B that starts the month with 10,000 followers and gains 100. That’s a growth rate of only 1%.

Although both accounts gained the same raw number of followers, Company A’s is doing a much better job at attracting new followers—their growth rate was 10 times faster relative to their original size.


Related Articles:

The Top 5 Social Media Strategies For Marketing Success in 2020

How to Get More Instagram Followers: 30 Proven Strategies


Start Calculating Your Follower Growth Rate

To easily track and report on your follower growth rate—and that of your competitors—start your free Keyhole trial today.

How Do I Calculate Engagement Rate?

Social media accounts with larger following are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better.

Engagement rate gives us an assessment of content quality independent of the number of followers an account has.

Jump Links:

What is Engagement Rate?
Why Should You Track Engagement Rate?
How to Calculate Social Media Engagement Rate

What is Engagement Rate?

Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower.

Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.

In simpler terms, it’s a measure of how well your content performs independent of your follower count.

What counts as an interaction depends on the platform, but most often refers to likes, reactions, shares, and comments.

Why Should You Track Engagement Rate?

Because you’re factoring out the number of followers you have, engagement rate provides an honest assessment of the quality of your content.

For example, if a brand has millions of followers, but only receives a few dozen interactions per post, it’s likely they’re not producing high quality content.

Contrast that with an account with only a few thousand followers that gets tons of shares and comments every time—that’s a high engagement rate.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Engagement rate can also be indicative of a mismatch between the content you’re producing in your audience. If you have a low engagement rate, it’s possible you’ve gained a large following that isn’t your target customer.

Or, you have been able to reach a following from brand recognition alone, but you’re not creating the content your audience wants.

How to Calculate Social Media Engagement Rate

Engagement rate is calculated as total engagement divided by total followers, multiplied by 100%.

The engagement rate formula is:

Engagement Rate = Total Engagement / Total Followers x 100%

engagement rate formula

In this case:

  • Total Engagement = the sum of all interactions (shares, comments, reactions)
  • Total Followers = the number of people who follow your account

For example, if Company A posted on Facebook to their 10,000 fans and received:

  • 200 likes
  • 100 comments
  • 50 shares

Their total engagement would be 350 (200+100+50). Plugging this into the equation:

Company A Engagement Rate = 350 / 10,000 x 100% = 3.5%


Track Engagement Rate with Keyhole

Related Articles:

How Do I Calculate Social Media ROI?

How Do I Calculate Social Media Conversions?


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Type of Influencer is Best for My Campaign?

Working with social media influencers is a rapidly growing and highly effective marketing tactic.

It’s a quick way to gain trust and visibility with an audience thanks to the opinion or voice of someone they already trust.

The challenge, however, is identifying which type of influencer is best for your social media campaign.

Jump Links:

Celebrity / Mega Influencers
Mid-Tier Influencers
Micro-Influencers
Nano-Influencers

Celebrity or Mega Influencers: 500K+ Followers

Celebrity or mega influencers are your traditional celebrities with hundreds of thousands or millions of fans.

This group includes tv and movie stars, athletes, models, musicians, or the occasional professional influencer who’s struck it big.

Best for: High-budget campaigns looking to reach a huge mainstream audience. Celebrity influencers are most likely to work with major international brands.

Mid-Tier Influencers: 100K – 500K

Social media influencers in this middle tier are what most people refer to when they’re discussing pure “social media influencers.”

They have hundreds of thousands of followers on at least one social platform, and they’re often popular just for their personalities, photos, or interesting lifestyles.

Best for: Medium-to-high budget campaigns aimed at a large, but slightly more niche audience. These influencers live off endorsements, so they’re still likely to command top dollar.

Micro-Influencers: 10K – 100K

Micro-influencers have a more moderate following, but often share a tighter bond with their audience. Their popularity is most often due to being highly personable and interactive with their audience.

Their content is more focused on a single genre, like fashion, sports, pop culture, or food, which makes them popular with a niche audience.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Best for: Highly targeted campaigns targeted at a niche audience. These influencers are more likely to resonate with their niche audience, but they may be harder to find or sign to partnerships, and you likely need to work with more than one to make an impact.

Nano-Influencers: 1K – 10K

Nano-influencers are like micro-influencers, but with even fewer followers. Their audience is even more hyper-focused on one niche.

Best for: Low-budget campaigns targeted at an extremely niche topic. These campaigns will likely need to engage with tens or hundreds of nano-influencers to achieve considerable reach.

How to Identify and Track the Best Influencers for You

Keyhole offers influencer tracking tools that allow you to identify and measure the influencers that have the biggest impact on your brand.


Related Articles:

Instagram Influencer Marketing: A Start-to-Finish Guide

How to Find Micro Influencers on Instagram to Boost Sales


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

What Is Social Media Reach?

In a perfect world, everyone you wanted to reach with your online content would see your posts or ads.

In reality, not all of your followers will see every post you make, and you will likely only reach a fraction of your total potential audience size. Reach is a measure of this concept.

Jump Links:

What is Reach?
Why You Should Care About Reach
How to Measure Reach

What is Reach?

Reach is the number of unique people who are exposed to an advertisement or social media post. In simpler terms, it’s the number of people that saw your content.

Reach is often confused with impressions, which is the total number of times an advertisement or social media has been viewed, including repeat views by the same people.

Why You Should Care About Reach

Reach is used as a measure of brand awareness or how popular your content is. It’s a better brand awareness measure than followers or impressions, as it counts the actual number of people you were able to impact.

Reach can be used both in the planning and reporting phase of a marketing campaign.

Before planning any marketing campaign, you need to know the potential size of your audience. This allows you to estimate the possible impact of your campaign.

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Calculating reach also allows you to assess a campaign while it’s happening or assess its performance after the fact. You may need to pivot your content strategy to a different platform or format in order to achieve your desired audience size.

For example, if your posts in the morning receive more reach than posts you make in the afternoon, you may consider shifting more of your content to earlier in the day.

Tracking reach allows you to assess the viewership of your:

  • Hashtags
  • Posts
  • Ads
  • Events
  • Social media profiles

How to Measure Reach

Calculating reach is challenging, as you only want to factor in every individual once. Otherwise, you’re measuring impressions.

To measure your reach, you can use a social media analytics tool like Keyhole.

Keyhole will not only allow you to track the total reach of your content, it will also allow you to estimate the potential reach of a piece of content before you post it.

This can help you pick strategies that are more likely to result in increased viewership.


Related Articles:

Reach vs Impression: What’s The Difference and Why Is It Important?

5 Under Analyzed Social Media Metrics that Matter [+ Tools to Measure Them!]


To start measuring your reach, start a free Keyhole trial today.

How Do I Calculate Social Media ROI?

Calculating your social media ROI is essential to proving your social media strategy is having a positive impact on your business goals.

Jump Links:

What is ROI?
What is Social Media ROI?
How to Calculate Social Media ROI

What is ROI?

ROI stands for Return on Investment.

ROI is a ratio comparing the net return of an investment to the cost of the initial investment. Basically, it’s evaluating how effective a strategy is at making money.

The ROI formula is:

ROI = Net Return on Investment / Cost of Investment X 100%

Which can also be expressed as:

ROI = (Revenue – Costs) / Costs X 100%

What is Social Media ROI?

Social media ROI is translating the concept of ROI to your investments in social media.

It’s establishing the estimated or actual returns of your social media strategy compared to the costs and effort involved of executing the social media campaign.

The social media ROI formula is:

Social Media ROI = (Social Media Returns – Social Media Costs) / Social Media Costs x 100%

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

How to Calculate Social Media ROI

Calculating your social media ROI can be broken down into 5 steps:

1. Determine Your Business Goals

Your social media strategy should aim to directly impact the goals of your business, so start with establishing or clarifying those goals.

These may be goals like:

  • Generating revenue
  • Growing brand awareness
  • Improving brand perception
  • Generating leads
  • Retaining customers

2. Set Measurable Targets For Each Goal

The next step is to set measurable targets for which you’re going to measure your social media and business success.

Your goals should be quantifiable and easily measurable.

Example goals could be:

  • Grow social media followers by 10% within 6 months
  • 20 new newsletter subscriptions per month
  • Improve customer satisfaction scores by 10%

3. Choose the Metrics You Want to Track

While you already have quantifiable goals, you should likely track a wider scope of social media metrics and other metrics that relate directly to that goal.

For example, if your goal is generating leads, you may have a secondary interest in growing a social media audience. You may therefore have interest in:

  • Impressions
  • Engagements
  • Followers

You should also track metrics that are more closely related to your goal, such as:

  • Conversions
  • Leads or form submissions
  • eCommerce purchases

One or more of these metrics will be used as your “return” in the social media ROI calculation.

4. Sum Up Your Social Media Costs

Your social media costs will likely include a combination of:

  • Internal employee time
  • Content creation or freelance costs
  • Tools, software, and platforms
  • Ad spend

5. Calculate Your Social Media ROI

Once you’ve established your returns and your costs, you’re ready to calculate your social media ROI:

For example, if you’re able to attribute eCommerce sales to a social campaign, this may look like:

Social media ROI = (Revenue – Costs) / Costs x 100%

= (Revenue – (Salaries + Freelancers + Tools + Ads) /
(Salaries + Freelancers + Tools + Ads) x 100%

= ($100,000 – $60,000) / $60,000 x 100%

= 66%

In this case, we profited back an increase of 66% on our initial social media investment.


Related Articles:

Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact

How Do I Calculate Social Media Conversions?


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Life is short and the internet is vast.