Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. That’s why you should calculate engagement rate. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is … Read more
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. What is the ideal Facebook post length? The ideal … Read more
Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play-wise and track them. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Using a hashtag tool, you’ll be able to track how … Read more
Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Differences and Similarities between Instagram … Read more
When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Before we jump into follower growth rate calculators, let’s look at exactly what … Read more
Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. What are impressions? Impressions are the total number of exposures to your content. This can include the same person seeing your content multiple times. Impressions are tracked on many different platforms. For example, how many times people … Read more
Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts. What is geotagging? Geotagging is the process of adding geographical metadata to your online content with the purpose of identifying the physical location of where the content was … Read more
Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram. Let’s first cover why you should be using hashtags in the first … Read more
Influencer marketing is all the rage. That’s because audiences would much rather hear from personalities they know and love rather than a brand they’ve never heard of. Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer? And how can you … Read more
Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. What is Brand Awareness? Brand awareness can be thought of in a few different dimensions: Brand recall: How easily … Read more