How To Use User Generated Content To Bring More Customers

User-generated content (UGC) has shifted from a nice-to-have to an essential component of modern marketing. Today, where traditional advertising methods often fall short, brands are turning to their customers to create and share authentic content. This approach not only bolsters brand credibility but also fosters a deeper sense of community and trust among consumers. This … Read more

Your Guide To Social Listening On LinkedIn + Top Tools

You’ll be missing out on valuable data that could be helpful in building your business without social media listening.  Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place. Social listening is an … Read more

Media Monitoring 101: What It Is And How It Works[Tools Included]

Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring.  There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media … Read more

Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success

Consistently marketing on social media can help your brand generate wide exposure and high-value leads.  But, as with any marketing channel, showing up without a strategy can be fruitless.  With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience.  That’s what … Read more

7 Steps For Effective PR Crisis Management In 2024

PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more

25 Best Social Listening Tools In 2024 (For Brand Monitoring)

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company.  If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right … Read more

How To Track & Measure Hashtag Performance On Social Media?

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play-wise and track them. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Using a hashtag tool, you’ll be able to track how … Read more

16 Social Listening Strategies To Incorporate Into Business Strategy(+ Recommended Tool)

With more than 5 billion active social media users around the world, your social listening strategy can help you tune in. Then, you’ll be able to monitor what your customers are saying about your business across a variety of platforms.  This allows you to listen to your customer base, learn more about them and interact … Read more

2024’s Top 21 Social Media Monitoring Tools For Brand Mentions

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against … Read more