Twitter Analytics Guide 2024: How To Analyze & Use Your Twitter Data

Despite tweeting a zillion times a day, do you fail to see that spike you anticipated? Don’t stress, you aren’t alone! Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most … Read more

How To Calculate Engagement Rate In 2024?

Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is the Engagement Rate? Engagement rate is a … Read more

Instagram Threads, Restrict, and Product Launch: 3 New Features & What They Mean For Your Engagement

Over the past few months, Instagram has announced three new features that are set to accelerate Instagram marketing—Instagram Threads, Instagram Restrict, and Instagram Product Launch. While Product Launch is still being actively tested, Instagram Threads and Instagram Restrict are a big deal for marketers and brands using Instagram to promote their brands, businesses, and products.  … Read more

How To Track & Measure Hashtag Performance On Social Media?

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play-wise and track them. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Using a hashtag tool, you’ll be able to track how … Read more

The Best Social Media Scheduling Tools For Businesses

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. But with so many options, how do you determine the best tools for your needs and your … Read more

Top 8 Talkwalker Alternatives

There’s no doubt that Talkwalker is a powerful social media listening tool. But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets. Don’t worry though. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the … Read more

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