With over 2 million content creators worldwide using Photoshop, it’s no surprise that it has become the industry standard for image editing and graphic design. However, it might not be the best option for everyone, due to its high price tag. In recent years, there has been a rise in alternative software that offers similar … Read more
Twitter has always been a challenging platform for businesses. While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter. We all know social engagement is important for brands, but how do … Read more
Hold on! Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you? We get that frustration! Despite having a solid strategy in place, you will see a discrepancy in performance. As per recent surveys, 90% of the Fortune 500 companies … Read more
Ideating fresh content, creating visuals, analyzing performance, and engaging with your audience — it’s easy to feel overwhelmed by this never-ending demand for fresh, compelling social media content. But what if there’s a powerful tool that can supercharge your social media efforts and save you countless hours? Enter AI tools — the ultimate game-changing solutions … Read more
Think of Adidas and you immediately picture their trademark three-stripes logo. This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Adidas was always meant for great things, even going by their seemingly humble origins in 1920s Germany. Dassler brothers — Adolf and Rudolf — started a … Read more
Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. By the time they search the list, their faces get gloomier with every second. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to … Read more
Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful … Read more
The digital landscape is highly volatile, but social media continues to become an increasingly large part of our lives. There’s a platform for everything, from short- and long-form write-ups to images, reels, and lengthy videos. It can thus be super hard to manage your presence in these fast-paced online social spaces. And this is where … Read more
Gone are the days when only likes and comments would reveal your performance quotient. And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. You must be careful about what to … Read more
How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Here’s a look at Starbucks’ main account and follower counts. Instagram: 18 million followers Facebook: … Read more