Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. There are more than 4.5 billion social media users, and if you can please even 1% of it, you will be rewarded with unmatched branding. But how do … Read more
Unless you have a data-driven social media reporting strategy, posting on social media can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working and what’s not is … Read more
Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. In the past, simply counting likes and shares was enough, but this is no longer the case. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog … Read more
To anyone who has ever toyed with the idea of learning a new language, Duolingo needs no introduction. In fact, even if you aren’t a language enthusiast, chances are the internet’s most loved owl, Duo, isn’t a stranger to you. Duolingo captured the spotlight in a way that most contemporary brands couldn’t. From over 16.2 … Read more
LinkedIn is a platform with a professional pulse. Conducting marketing here is especially beneficial for businesses. It helps them expand the network in their own industry and other sectors as well. Now, competition across industries is a well-known fact in the current business landscape. But this can be the very ingredient to incredible success for … Read more
Twitter has always been a challenging platform for businesses. While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter. We all know social engagement is important for brands, but how do … Read more
Spotify’s tagline — music for everyone — undoubtedly captures what the Swedish brand is about. They witnessed a whopping 574 million monthly active users in the third quarter of 2023 and show no signs of stopping. A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the … Read more
Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into … Read more
Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against … Read more
Christmas for most is presents and jingles, but for Social Media Marketers, it’s a season of frenzy. Social Media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.