The Top 16 Facebook Analytics Tools for Marketers

Top 16 Facebook analytics Tools

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools

If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind:

However, it is nearly impossible to take full advantage of the marketing opportunities that facebook offers without being able to obtain and analyze the right metrics on the platform.

And for this you need a Facebook analytics tool. But which one?

A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products.

It’s difficult to avoid this decision – essentially every brand and business has target markets active on social media’s most popular network. Thankfully, diverse costs and capabilities can make it easier to choose.

So, what are the best Facebook analytics tools for 2021?

Looking at prices and differentiating features, learn about the top 20 Facebook analytics tools:

Jump Links to the 16 Facebook Analytics Tools:

1. Keyhole
2. Brand24
3. Brandwatch
4. Buffer
5. Mention
6. Cyfe
7. Facebook Insights
8. Oktopost
9. Quintly
10. Rival IQ
11. SharedCount
12. Social Bakers
13. Sotrender
14. Sprout Social
15. Sumall
16. Unmetric

1. Keyhole

Keyhole - Facebook Analytics Tools

Use Keyhole to get data and optimization strategies for any public Facebook page, whether it belongs to you or a competitor. Inputting the page’s name will reveal metrics surrounding fan growth, engagement by post type and best times to post based on engagement. A unique feature, the tool also calculates the ideal length of your updates by character count.

keyhole - optimal post time - audemars piguet
keyhole - optimal number of hashtags - audemars piguet

To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets.

Give Facebook account tracking with Keyhole a shot here

Price: Starts at $49 USD per month

2. Brand24

brand24

Try Brand24 to track metrics surrounding conversations across Facebook.

It gives a stream of your company’s mentions, but the tool’s analytical value lies in the measurement of these mentions. For example, it quantifies sentiment and the influence of individual users. It also has a discussion volume chart, illustrating spikes and drops in mentions.

This helps you visualize the popularity of events and social campaigns.

Price: $49 – $399 USD per month

3. Brandwatch

Social Media Tools - Social Listening Tools - Brandwatch

Use Brandwatch to analyze a page’s fan base.

Able to track data pertaining to any public page, the tool offers audience analytics such as gender, location, profession and interests. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics.

You can use this information to inform your Facebook content strategy, possibly giving you more ideas to post about.

Price: Plans begin at $1,000 USD per month – according to PC Mag

4. Buffer

buffer

Try out Buffer if you need a scheduling tool with complementary analytics.

Buffer informs your Facebook strategy by offering basic post metrics, such as engagement. Based on this data, it identifies your top post each day. To replicate its success, you can model future updates on its content type and posting time.

Price: It’s most basic plan starts at $15 USD per month and the price increases based on needs.

5. Mention

mention

Sign up for Mention to access its library of historical data, which updates every minute.

In a variety of charts and graphs, it illustrates page analytics such as sentiment, engagement and demographic information – ranging from age to ethnicity. Like some other tools on this list, you can access data for any public page.

Price: $29 – $450+ USD per month

6. Cyfe

Cyfe Facebook Analytics Tools

Consider Cyfe if you want a customizable analytics dashboard.

Along with finance and general web metrics, you can add and remove more than 50 Facebook widgets from your dashboard. These widgets track page metrics, post stats and demographic data. For example, you can see how your fan base has grown and engaged with you, as well as information such as their interests.

Price: Free – $89+ USD per month for a premier suite

7. Facebook Insights

Facebook Insights - Top 20 Facebook Analytics Tools

Stick with Facebook Insights if you’re uncomfortable using or paying for a third-party tool.

Available for each page you manage, it has basic – yet essential – metrics such as page likes and actions. Differentiating between paid and organic, you can get standard post data like reach, impressions and engagement. It also offers fan demographic information, including gender, location and language.

Due to its range of metrics, some tools on this list integrate with Facebook Insights instead of offering unique data points.

Price: Free

8. Oktopost

oktopost

Quantify the financial impact of your social media strategies using Oktopost.

The tool tracks conversions while identifying channels and messages that drive financial actions on your website. For example, it allows you to confidently say “this new customer came from our latest Facebook post.”

Oktopost also uses engagement data to pinpoint the best posting times, allowing you to publish through its dashboard.

Price: Contact Oktopost for custom pricing

9. quintly

quintly

Try out quintly to measure your pages against competitors.

You can access Facebook Insights through the tool, which will allow you to start comparing and contrasting pages. It visualizes stats — such as engagement — from these accounts in single graphs. These sorts of features make quintly a go-to tool for competitive goal setting.

Price: Starts at €300 Euro per month

10. Rival IQ

rival IQ

Use Rival IQ – another competitive benchmarking tool for Facebook – to track opposing brands and measure your performance against theirs.

Prioritizing growth, the tool records how audiences change on weekly, monthly, quarterly and annual bases. By giving you access to historical data, you can correlate audience size fluctuations to major events and business cycles. This pinpoints when rival are expanding their fan bases.

Price: $199 – $499 USD per month

11. SharedCount

SharedCount Facebook Analytics Tool

Take SharedCount’s name literally.

Answering more than a billion requests per month, the website tracks the social like, share and comment counts of content pieces. To see these stats, simply paste a URL into the search bar.

Price: $40 – $640 USD per month

12. Socialbakers

socialbakers

Try Socialbakers if you need a comprehensive dataset above all else.

The features include custom benchmarking and competitive analysis, allowing you to create groups to track your Facebook performance against. The tool also differentiates between paid and non-paid content when measuring post performance.

For companies with a worldwide presence, Socialbakers can segment data by individual brand and country.

Price: from $200 USD per month

13. Sotrender

Sotrender Facebook Analytics Tools

Collect metrics from any public page in a single dashboard with Sotrender, allowing you to measure your performance and research competitors.

On top of audience demographic information, the tool offers data such as post reach and impressions. You can see how these metrics vary between update types, including ones that have photos, videos and just text. Using the numbers it tracks, Sotrender makes suggestions about when to post and which kinds of media to use.

Price: $70 – $390 USD per month

14. Sprout Social

Social Media Tools - Social Listening Tools - Sprout Social

Choose Sprout Social to monitor the numbers behind different Facebook pages in one dashboard.

It also offers an inbox that brings messages from all pages into a filterable stream, you can access data visualizations for post metrics such as impressions and engagements. The platform also tracks page data, including fan growth. You can export these analytics to PDFs and CSVs.

Price: $99 – $249 USD per month; agency plans vary.

15. Zoho Social

Zoho Social Facebook analytics Tools

Although it’s primarily a scheduling tool, if you are looking for simplified analytics on a budget, Zoho Social is the tool for you.

This tool can give you an idea of your audience, where they’re from and what kinds of content they like. It also allows you to track conversations that are relevant to your brand.

The platform also allows you to customize and schedule reports.

Price: $10 – $25USD for individuals and upwards of $200 USD for agencies

16. Unmetric

unmetric

Use Unmetric to guide your growth strategy through its reporting and historical analysis features.

Containing Facebook Insights data, it emails you Excel and PowerPoint reports based on the frequency you set. The metrics can be up to four years old, helping you find out how well past strategies worked for you and your competitors.

Unmetric also separates paid from organic numbers when analyzing posts for standard metrics such as engagement.

Price: Custom pricing starting at $1,000 USD per month.

The Final Verdict About these Facebook Analytics Tools

Some platforms should appeal to you, but the choice ultimately depends on:

  • Getting features that help grow your Facebook footprint
  • Measuring the metrics you value
  • Staying within your budget
  • Receiving a positive user experience

Use this list of 16 Facebook analytics tools as your guide to, at the very least, simplify the research and decision processes.


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Facebook, Twitter, Instagram and YouTube. Get started for free.

The Top 25 Social Media Analytics Tools [Updated for 2021]

Top 25 Social Media Analytics Tools

Updated – November 2020

Are you looking for Social Listening Tools specifically? We have just the thing for you:
Top 25 Social Media Monitoring Tools

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand.

In fact, customers are significantly more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience.

But social media is a data beast!

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand.

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing your marketing campaign. Helping you put your brand in front of the right audience at the right time.

In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand.

The right tool should give you the insights you need to reach your marketing goals. If you are not sure how to measure your social media success with analytics, try the Keyhole trial for free and follow the guide to align your goals with our tool.

Now, it’s important to choose a tool that fits your unique needs. To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021.

Looking for a specific tool? Jump ahead:
1. Keyhole
2. AgoraPulse
3. Oktopost
4. Brandwatch
5. BrandMentions
6. Meltwater
7. Reputology
8. TapInfluence
9. Hootsuite
10. NetBase
11. quintly
12. Rival IQ
13. DashThis
14. Sprout Social
15. Socialbakers
16. Brand24
17. Mention
18. Followerwonk
19. Iconosquare
20. Audiense
21. Tailwind
22. TweetReach
23. Falcon.io
24. Minter.io
25. Viralwoot

Read moreThe Top 25 Social Media Analytics Tools [Updated for 2021]

5 Social Media Strategies That Succeeded in 2020 [Key Takeaways]

Updated in October 2020

This year has been a heck of a ride for everyone. However, savvy brands have risen to the occasion giving us great takeaways about social media trends that are here to stay.

Which social media strategies were the most successful in 2020? How can these help inform our social media strategy for 2021?

We’ll reveal the top 5 strategies you can implement, along with marketing tactics that will guarantee success throughout the year.

Jump Links:

Social Media Strategies in 2020

1. Use Contests to Get and Stay on the Radar
2. Create Deeper Connections with Video
3. Boost Sales with Augmented Reality (AR) 
4. Get on the Micro-Influencer Marketing Bandwagon
5. Go Beyond Twitter, Facebook and Instagram

Social Media Strategies in 2020

According to the latest statistics, there are 3.8 billion active social media users as of January 2020. This is a 9% increase compared to the same time last year. 

Translated into numbers, last year alone, 321 million new users have joined social media platforms worldwide. 

With social media exhibiting an upward trend several years in a row, it’s clear why brands invest a lot of time and effort into creating an effective social media strategy. 

Effective social media strategy consists of a series of steps that reflect your goals and what you plan to achieve on social media. 

Noting down your goals into a comprehensive social media strategy will allow you to track your success and identify areas of improvement. 

Naturally, for a social media strategy to be effective, it has to take into account the latest social media trends…

… which is where we come in.

Below, we’ll share a couple of social media tips that will help you run more effective marketing campaigns. Also, a a side effect you will build better customer relationships and ensure that you make the most out of your social media efforts in 2020.

1. Use Contests to Get and Stay on the Radar

You’ve surely stumbled upon a social media contest in the past, or maybe even organized one yourself. There’s a reason why so many brands have included these to their social media strategy.

Social media contests are a proven way to get the word out, get people interested in what you offer, and boost your followers count.

Over the past couple of years, social media contests have been especially effective when done in a collaboration with an influencer.

More brands are making the shift towards enhanced customer service and two-way communication. Makes sense, contests and giveaways will remain as relevant as ever, but their main goal will no longer centre around increasing the number of likes and followers alone. 

Instead, brands are actively starting to use contests as another way to provide something of value to their audience. Allowing them to not only get on the radar of potential consumers – but stay on the radar as well.

See how Kool-Aid used a fun contest as part of its Halloween social media strategy to interact with thousands of potential customers and become part of their conversation.

The benefits of using contest in your social media strategies are:

  • Increase brand awareness and remembrance 
  • Grow your email list
  • Drive more traffic to your website/blog/social media platform
  • Get to know your audience
  • Educate potential customers 
  • Increase sales
  • Get people to test your products 
  • Reward your loyal customers

… and more!

Most importantly, you don’t need to sell physical products to organize a contest. 

Are you a growth specialist helping people who want to start their own business? You can offer a free 30-minute consultation call, or free access to your mini-course.

Or maybe you’re a public speaking coach helping people to grow their business through speaking? Why not run a contest and offer some of your resources for free to the lucky winner?

You can use several contest formats including, but not limited to: follow to enter, tag a friend to enter, like to enter, comment to enter, share to enter, vote to enter, take a photo to enter, or any combination of these call to actions.

Neil Patel has discussed this into more detail, so make sure to check out his blog How to Use Contests and Giveaways to Get User-Generated Content.

2. Create Deeper Connections with Video

You’ve surely noticed that various social media platforms have added more features for you to share video updates with your audience. 

YouTube is huge right now, Instagram Live encourages its users to share instant updates, and longer form content with IGTV, and of course, there’s the incontestable power of TikTok

Over time, we have witnessed how visuals drive more engagement, and video enables you to talk to your users directly – making a deeper connection.

One of the most powerful ways to drive more engagement and get immediate reactions/feedback is through live streaming on social media. For instance, live streams allow you to cover events, pick or announce contest winners in real time or create buzz around a product during its launch phase.

Social media users appreciate the “raw” quality and “realness” of social media videos. In other words, everyone can become a content creator, even without the support of a team of professionals.

Check out how one of the leading project management tools, Asana, is using videos to show their users and potential customers ways to use their tool to improve productivity.

Asana Instagram Video - Social Media Strategy

And of course, many brands marketing to younger audiences have already started adopting TikTok.

For example, look at how Guess’s #inmydenim campaign targeting Generation Z went viral with 41.3M views.

Don’t forget to measure your results. See how both brands are using hashtag analytics to track their campaign performance.

3. Include Social Commerce into Your Social Media Strategy

Social media platforms used to be a place where people can keep in touch with friends and family. Nowadays, users stay up to date with the latest developments, get inspired and discover new products through social media.

We all know that social networks influence what people buy online. For instance, buyers can easily compare products, read user testimonials and browse new items using social media platforms. 

However, over these past couple of years, social networks began to offer new features that allow users to shop on social media as well. In other words, your social media strategy can have a huge impact your bottom line.

Pinterest’s Shop the Look feature allows users to get instantly redirected to the checkout page, where they can immediately turn their inspiration into a purchase.

Pinterest Shop Ikea

Similarly, Instagram leads the way allowing brands to not only sell on social, but also to pair social shopping with influencer marketing.

Check out the following Shoppable post by Revolve:

Social Media Strategy example Revolve
Social Media Strategy Example - Revolve

Is this not convincing enough to add social commerce into your social media strategy?

Well, according to Civic Science’s Trend Adoption Tracker, the number of people who shop through social media has increased by over 10% since Q4 in 2018. And this trend is likely to continue well into 2021.

Make sure you use hashtag analytics to track your shopping posts, and learn how to make them more appealing to your brand – leading to more sales.

Shopping Behaviours Social Media

4. Boost Sales with Augmented Reality (AR) 

I’m sure you’ve heard everyone talking about AR and how it will shape the future of shopping.

Up until now, a lot of people were visiting stores to see, touch and try on the products before they go back home and order them online. So building an online store and creating social media presence became more important than ever. This resulted in a complex path to purchase consisting of several touch-points both in physical and online stores.

Because of the COVID-19 pandemic, retail shopping declined by nearly 20%. Alternatively, brands that leverage an omni-channel approach can expect growth. Online shopping is no longer just an option for retailers.

In the future, we can expect that a lot of retailers will transform their brick and mortar stores into virtual showrooms. A digital space where people can see and try on the products, and then buy it online.

Also, the latest developments in AR are beginning to allow customers to get the same experience – online.

In the past, Facebook and Instagram have launched AR filters, allowing users to try on products from selected advertisers to see how they fit before they make a purchase decision.

These AR tools have been limited to the platforms’ early partners in the cosmetics and eyewear industry, including NARS, Mac, Warbly Parker, and Ray Ban. 

See how Oriflame Cosmetics uses in Instagram filter to allow users to “try on” different shades of lipstick.

Oriflame Lipstick Instagram Filter

Also, it’s now possible for anyone to create their own filters using Spark AR Studio, so go ahead and download the app to get acquainted with what it can do.

You could see if there is a way for you to leverage AR in your social media strategy to make your consumers’ online experience more engaging and fun. 

5. Get on the Micro-Influencer Marketing Bandwagon

Despite what naysayers claim, influencer marketing is on the rise, and is expected to grow even more in 2020. 

To stay relevant and get discovered by new audiences, brands need to start partnering up with content creators who are loved and trusted by their communities.

But how can small brands afford to pay influencers?

This is a common objection raised by businesses who still equate influencer marketing to celebrity endorsements. In fact, an influencer can be even someone with 1000 followers.

There are 5 influencer tiers: Nano, Micro, Mid-Tier, Macro and Mega influencer.You can see the number of followers an influencer needs to belong to a particular tier on the infographic below: 

Source: MediaKix

Lately, many brands have started stepping away from mega influencers. Instead, they’ve started to collaborate with smaller creators who have an audience between 10K and 100K followers.

Micro influencers have a more genuine relationship with their community and as a result they have a lot of true fans that trust them and their judgement.

One great example that illustrates how successful a strategy based on micro-influencer collaborations can be is Swedish watchmaker Daniel Wellington. The brand’s social media strategy centres, most importantly, around partnering with micro influencers from all across the world.

The results? Daniel Wellington has become one of the most well-known brands on social media. 

Daniel Wellington are also encouraging their customers to share pictures to get a chance to be featured in their #DWPickoftheDay. This contest, where the brand didn’t offer a physical product, still managed to incentivize their followers to enter by offering them exposure.


Speaking of Influencers…

On our blog, we’ve been talking about influencer marketing a lot lately, so if you wish to explore the topic into more depth, here are a couple of resources to consider:

Influencer Marketing: An Expert Guide On Marketing’s Next Big Thing
Instagram Influencer Marketing: A Start-to-Finish Guide
How to Find Micro Influencers on Instagram to Boost Sales
Influencer Marketing ROI: Calculate ROI and Maximize Your Social Impact


Bonus Tip: Social Media Strategy Is Not JustTwitter, Facebook and Instagram

The key to staying relevant is keeping up with your audience, their interests and habits. This should inform your social media strategy.

One of the things that you need to track are the social media platforms where your target audience spend the most of their time.

There are a lot of new social media platforms appearing, and it’s impossible for you to be present everywhere. So, you need to assess which platform has the biggest potential based on your line of business and audience. 

For example, a lot of brands focus on the most widely known social media networks: Twitter, Facebook and Instagram, while overseeing other networks like LinkedIn, Pinterest and as of recently, TikTok.

Depending on your brand and what you sell you might want to consider experimenting with some other platforms. While some platforms might not be that popular in terms of advertising but may prove to be effective for you and help you reach new, engaged audiences.

Pinterest, for example, is a great platform for interior design companies, since a lot of people browse Pinterest for home décor inspiration. 

TikTok, on the other hand, has an algorithm that allows for a large organic reach, even if you’re just starting out.

LinkedIn has also rolled out some new features, including banners and CTAs. As a result, it is a great place for brands who are looking to provide extra value to their audience. This is especially true since LinkedIn’s algorithm is tailored to favour long, informative content. 

That’s why we’ve been seeing a lot of B2B and SaaS brands focusing on LinkedIn as the core of their social media strategy. 

Whatever social media platform you use, you need to talk to your audience and make the shift towards a two-way communication. For instance, you can do this by using videos, organizing contests, throwing events, or simply by sliding into your consumers’ DMs.

Final Thoughts

The social media landscape is changing every day. New features kick off and new social media platforms gain popularity, so it can be hard to develop social media strategies.

However, if we take a better look, all these changes and features have one thing in common: they’re developed to help brands drive more engagement, start conversations and provide more value to their customers.

So if we have to sum this up and give you a single tip to follow in 2020, it’s this: 

Be creative, but do not follow trends blindly, and instead, invest in those things that are in line with your brand and are appreciated by your audience.

Do you agree with our top 5 social media strategies for 2020? We’d love to hear your thoughts on the comments below


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.

Instagram SEO: 7 Tips to Boost Your Visibility

Instagram SEO - 7 Tips to Boost Your Visibility

If you’re using Instagram to market your business, the best way to guarantee success is by boosting your following first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must.

In order to boost your following, you need to get found on the platform. This is the trickiest part because Instagram SEO is a bit different from the regular Google SEO you’re used to, so it takes a little getting used to.

This guide shows you some of the best ways to optimize for Instagram search and why you should care about Instagram optimization in the first place. Let’s jump right in.

Quick Links

Why Optimize for Instagram

What Makes Instagram SEO Different

7 Tips for Instagram Optimization
1. Optimize Your Profile for Search
2. Write Keyword-Optimized Captions
3. Consider Hashtags as Keywords
4. Make the Most Out of Alt Text
5. Encourage Tagging
6. Steer Clear of Black Hat SEO
7. Track and Optimize

Take Over The Gram with Instagram SEO

Why Optimize for Instagram?

But why do you need Instagram optimization in the first place? Why is Instagram so important that you should dedicate your time to getting found on the platform? Here are some stats to answer your questions:

  • Instagram has about 1 billion active users – 1 billion users you could potentially reach with the right Instagram SEO tactics.
  • 83% of people are using Instagram to discover new products or services. This means your brand content on Instagram could effectively help you attract prospective customers.
Instagram Facts
  • According to Facebook IQ, after seeing a product or service on Instagram, 79% of people searched for more information while 65% visited the brand’s website or app. 46% even made a purchase (either online or offline) and 31% followed the brand’s account.

What Makes Instagram SEO Different?

The above data shows you just how important it is to get found on Instagram as it could be the very thing that feeds your customer acquisition.

However, one thing to note is that getting found on Instagram doesn’t work like on popular search engines such as Google. For one, hashtags make more of a difference than keywords do, although keywords still play a small role.

At the same time, adding hashtags to your bio won’t help your account show up in searches for said hashtags. Also, incorporating keywords into your profile name and Instagram handle improves your discoverability more than adding them to your content. So, all of this can get a little confusing if you’re new to Instagram SEO.

That’s exactly why we created this post – to help you figure out the best Instagram optimization tactics so you can get found on the platform.

7 Tips for Instagram Optimization

Here are some of the best Instagram SEO ideas to improve your discoverability and reach on the platform:

1. Optimize Your Profile for Search

The Instagram search function works a bit like Google in that it delivers the most relevant profiles based on your search term. According to Instagram, the search results depend on several factors including the accounts you follow and are connected to.

Also, the posts you like on Instagram have a major influence to determine relevance. In addition to this, keywords also play a critical role.

So it helps if you can optimize your Instagram profile with keywords to show up in relevant searches. Here’s how:

  • Name and Username – Incorporating a primary keyword in your name and username is a good way to improve your chances of showing in relevant searches. For instance, see on the image below how a search for the keyword “interiors” brings up profiles that have the keyword in their name, username, or both
Using Your Handle for Instagram Optimization

For usernames, this may not always be possible as you typically have to stick with your official brand name. But you might be able to find a way to play around with the profile name in your bio as is the case with @luxemagazine and @oka above.

  • Bio – Your bio is also a great place to add in keywords that you want to rank for. You can use this space to describe your business with relevant secondary keywords. For example, let’s say you want to target the keyword “salon,” then you could also include secondary keywords like “styling,” “makeup,” or “makeovers” in your bio.
Optimize your Instagram Home Page

2. Write Keyword-Optimized Captions

On the Instagram Explore page, you can only search for content using hashtags and location tags. Besides this, Instagram also provides content recommendations personalized for each user based on their interests and interactions.

For instance, if you regularly “like” food-related posts, your Explore page will likely display content that aligns with the type of content you’ve shown interest in. That’s where your post captions come in.

The Instagram Explore page algorithm uses an account embedding framework which helps to identify accounts that are topically similar to each other. This framework learns what a word represents based on the context. Also, it identifies how certain accounts are relevant to one another based on the keywords used in bios, names, and usernames as well as captions.

That’s exactly why writing descriptive captions with relevant keywords will improve your chances of showing up in the Explore page of relevant users. Instagram will use the keywords in your post captions to determine which topics of interest align with your account.

See the descriptive caption in the following post related to nature and wildlife photography, for example.

Post Description Keywords for Instagram Optimization

3. Consider Hashtags as Keywords

On Instagram, hashtags function like keywords do in regular search engines – they help users discover relevant content. When you search for a certain hashtag, it’ll show you all the posts tagged with said hashtag. Similarly, tagging your post with a certain hashtag means that the post will show up when someone searches for that particular hashtag.

So, it’s crucial to tag your posts with hashtags relevant to the content so that you can attract the right audience. But try not to overload the caption space with hashtags as it can be an eyesore. Although you have the freedom to use up to 30 hashtags, make sure you find the right hashtag density for your posts. You can run tests to find the perfect number for you.

For instance, the following post has about 20 hashtags relevant to the image.

Using hashtags as keywords for Instagram SEO

But keep in mind that Instagram will take other factors like engagement and account relevance into consideration when ranking your post in hashtag search results. So, the more engagement you get, the more likely your post is to show up in relevant hashtag searches.

Therefore, it is essential to consider post timing, image quality, etc., to better engage your audience and improve content visibility. Of course, you should always publish only the most high-quality content if you want to catch your audience’s eye. You can also find out the best time to post on Instagram for your brand and try to schedule your Instagram posts for the time of day when your followers are most likely to be active and engaged.

4. Make the Most Out of Alt Text

Instagram has a feature that allows you to write alternative text to vividly describe your photo in detail. The app then reads out the image description using a screen reader that lets you hear what the photo contains. This alt text feature was originally intended to help users with visual impairments to understand Instagram’s visual content.

In addition to enhancing the Instagram experience for visually-impaired users, you can also use this feature for Instagram SEO. The idea is to use keywords in your alt text to help the Instagram algorithm better understand what the image contains and how it can be relevant for certain users.

Although Instagram automatically generates alt text for your images, make sure you edit this section to make it more descriptive as the auto-generated list may not be detailed enough. To write your own alt text, select “Advanced settings” before you finish sharing an image.

Adding Alt Text on Instagram Posts

Under the Advanced settings, tap on the “Write alt text” option.

Adding Alt Text on Instagram

Then write your alt text to accurately describe the image while also implementing a few relevant keywords. Tap on “Save” and then share the post.

Alt Text on Instagram

5. Encourage Tagging

Another way to boost discoverability on Instagram is by getting tagged. When people tag your account in their posts or Instagram Stories, others will be able to click through to your profile. So, there’s a good chance you can attract an even bigger audience the more you get tagged.

For example, you could encourage people to tag you in their photos of your products for a chance to be featured in your posts. You could then repost some of their photos to show how much you appreciate them. Even if you want to maintain a consistent feed aesthetic, you could still share their posts to your IG stories.

Alternatively, you could also run promotions and giveaways that involve tagging your account. This is a great way to boost the number of tags because people are more likely to participate when there’s a chance to win something.

Check out how Benefit Cosmetics runs a giveaway, encouraging people to share the post to their Stories and tag the brand for extra entries.

Instagram Giveaway Contests - Instagram SEO

6. Steer Clear of Black Hat SEO

When you’ve been struggling to gain visibility for a while, it may be easy to get tempted by quick fixes in the form of black hat Instagram SEO tactics. But remember that these quick fixes are only temporary. They don’t offer authentic visibility on the platform, which may hurt your performance in the long run.

On top of this, Instagram continues to crack down on accounts that repeatedly employ suspicious tactics to gain visibility on the platform. This includes using bots to generate fake likes and fake following. Thus, it’s best to build genuine visibility even if it takes a bit of time and effort.

7. Track and Optimize

Just like how you analyze the impact of your regular SEO efforts, it’s also crucial that you measure how your Instagram optimization efforts are paying off. To stay on top of your game, conduct an audit on your Instagram account on a regular basis. Make sure you’re asking the right questions:

Were the changes worth it? Did they have any impact on visibility at all? What could you possibly do to make an even bigger impact? You can get the answer to all of these questions once you start tracking your Instagram performance.

If you have a business account or a creator profile on Instagram, you’ll get a comprehensive analytics tool to measure your account performance.

This built-in analytics is great for understanding individual post insights. Also, it gives you a detailed breakdown of reach and impressions as well as how you managed to attract each viewer – whether it’s from home, hashtags, profile, and so on.

Don’t forget to get a better idea of the differences between reach and impressions so that you can understand how these two metrics play a role in your overall performance.

In addition to the built-in Instagram analytics, make sure you invest in an even more comprehensive analytics tool

The Keyhole Social Media Account Analytics tool, for instance, provides you with competitive analytics and follower insights in addition to measuring performance. More importantly, it provides you with recommendations to grow your engagement – from the best time to post to the optimal post length.

Instagram SEO - Grow your engagement

Take Over The Gram with Instagram SEO

Your Instagram account could make all the difference between being a winning brand and being just another business. So, drive up visibility on the platform with effective Instagram SEO and boost your brand awareness among a relevant audience. Make the most of the Instagram optimization tips given above to get found on the platform.

Also, don’t forget to try Keyhole for free and use the automated suggestions to optimize your Instagram posts and grow your engagement.


Related Articles:


Keyhole gives helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, now you can also use Keyhole’s social publishing and scheduling, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates in over $7,000 saved every year.

Start your free trial today and work smarter, not harder.

Your Guide to TikTok Marketing and How to Use It for Business

TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States.

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand.

That’s what we’re going to talk about today – what TikTok is, what all the fuss is about, and how you can successfully fit this platform into your marketing strategy.

The only key is to not get sucked into viewing hours of video content every time you open the app. 😉

Let’s get started!

What is TikTok?

First things first, we like to cover the basics. What on earth is TikTok, and how did it get to where it is today?

In a few words, TikTok is a video-sharing social media platform that has become popular with Gen Z and younger Millennials through its micro-videos all about dance challenges, lip syncing, and other viral memes.

TikTok initially started as the musical lip syncing app Musical.ly as an attempt to replace Vine. Musical.ly was then bought by tech company ByteDance in August 2018 and rebranded into the TikTok you know and love today.

Videos must be between one and sixty seconds long and can be based around an original sound or a pre-recorded sound bite already recorded onto the platform.

In fact, some of the most popular TikTok videos use sound bites from other video content or songs as the basis for their story.

Why TikTok Should Be Part of Your Marketing Strategy

Considering creating a brand account on TikTok? We support it. There are so many reasons why TikTok could be a great addition to your marketing and video strategy – especially if you’re trying to reach some of those younger demographics.

Another great reason is that the type of content users share on TikTok is unique, and you have the chance to make a different kind of impression on your audience.

You’re not going to be creating static images or sharing blog post links through your TikTok videos. While you can certainly still create educational videos, the content strategy is incredibly different. We’ll talk more about that in a bit.

And the last, but certainly not least, reason that you should definitely consider incorporating TikTok into your marketing strategy is that the algorithm is 100% content first.

This means it focuses on what users actually want to see, so the potential to go viral on the app is possible for even the newest users.

Ready to learn more about the types of content that perform best on TikTok so you can get started creating? We love to see the enthusiasm. 😍

Types of TikTok Content

The types of content that both users and brands share on TikTok is much different than you’ll see on pretty much any other platform, so you should use this to your advantage.

Sure, you might not be able to repurpose content for TikTok, but the time spent on content creation could certainly be worth your while.

Here’s an example of a personal finance expert who joined TikTok and gained 70k followers in her first four days.

TikTok Marketing Guide - Tori Dunlap Tweet

If you have valuable content to share and make the effort to connect with your audience, there’s no reason why you can’t also see success on the platform.

But now let’s talk about the reason you’re really here – to learn more about the different types of video content you need to be creating and sharing on TikTok.

Trending Topics

If you’ve ever browsed the TikTok app, you may have noticed that a few sound bytes pop up over and over again.

Different sound bytes jump up in popularity every so often and you’ll see many different creators jumping on the trend to create their own versions of videos or concepts to entertain their audiences, and you can absolutely do the same with sound clips relevant to your brand.

This can be a fun task for you as well – spend a bit of time each day browsing top TikTok videos and sound bytes to see if there are any that you can use in your own way.

Another way to jump on trends, even while using your own audio, is to see trending video memes and styles, then incorporate those ideas into your own video.

This Washington Post TikTok has a great example of how they spun the “put your finger down if” challenge.

@washingtonpost

Even if you didn’t put any fingers down, subscribe to Hannah’s free newsletter at link in bio! ##TheBachelorette

♬ original sound – We are a newspaper.

Challenge Videos

Another big content type on TikTok is challenge videos – especially dance challenges. Many top TikTokers will share their version of (or attempt at) these different dance challenges so people browsing the sound bytes or hashtag might come across their profile.

While this might seem difficult for a brand to emulate, TikTok is all about getting creative. And that’s exactly what the folks at Fortnite have done.

Check out how they animated one of their characters taking part in a dance challenge in this TikTok video.

@fortnite

You got to keep focused on @yodelinghaley and her smooth moves. ##sayso ##saysochallenge

♬ original sound – Fortnite Official

Whether you get your team together to try out these TikTok challenges or nominate a single dance ambassador, there could still be ways for this tactic to work for your brand.

Educational Videos

Just because TikTok is all about creating fun, bite-sized, shareable videos doesn’t mean you can’t still impart your knowledge on them.

Take a page out of Tori from HerFirst100k’s book and repurpose a popular TikTok video type to share actual wisdom and tips that are relevant to your brand.

@herfirst100k

I gotchu boo. ##moneytiktok ##moneytoks ##personalfinance ##negotiating ##jobinterview ##debtfree ##creditscore ##adulting ##studentdebt ##budgeting ##manifest

♬ No Scrubs Cueheat x Merks Jersey Club Remix – Luis

Find fun and engaging ways that you can share your own educational videos to help your audience learn more about your industry or related topics.

TikTok Influencer Marketing Content

TikTok is also the perfect tool for putting together influencer marketing campaigns, especially with popular TikTok influencers. Many of these influencers have amassed large followings of loyal viewers, which can offer a great ROI to your campaign.

Here’s an example of an influencer video created by TikToker Charli D’Amelio for a campaign with Aerie.

@aerie

Share what you’re doing to stay positive by tagging @Aerie and ##AerieRealPositivity. We’re sharing positivity by donating to American’s Food Fund!

♬ original sound – aerie

Since these influencers already have great content ideas, working together to come up with someone – or letting them take the reins – can be a great way to get your brand’s name out there, especially if you’re new to the platform.

Tutorial Videos

Another fun content type can be basic tutorial videos. People eat those up, and beauty brands and those in similar industries have a perfect outlet for tutorial videos on TikTok.

Take a look at this tutorial video from Fenty Beauty on how to do a ombré eyeliner.

@fentybeauty

Episode 21: Ombré liner! 🎨 Get Flypencil & Full Frontal Mascara at fentybeauty.com! @olgadann ##fentybeautyuniversity ##beauty ##hack ##artist ##makeup

♬ Felix The Widow – BLVKSHP

Record a quick 60-second (or less) TikTok video showcasing how to do something, especially if it highlights your products or services. This is a great way to show off what your brand is selling and entice people to want to use them too.

Current Events

Think about things that are going on around the world, whether it’s based around a holiday, election, time of year and more, and create content around that.

For example, there has been a hashtag trending for videos surrounding #HalloweenAtHome, where creators are sharing content about how they’re celebrating Halloween a bit differently this year due to the pandemic.

Hummus brand Sabra created several TikTok videos around the Back-to-School season with great snack recipes for kids.

@sabra

Full recipe by @iamtabithabrown at sabra.com #TabithaBrown #Hummus #Vegan #SnacktoSchool

♬ original sound – sabrahummusdips

This is a great way to increase potential views around your content because people might be searching for content surrounding these current events on the platform.

Location-Based Videos

TikTok’s platform and algorithm is so unique that even local businesses can see success on the platform. This is because TikTok’s geolocation feature will first show TikToks to people when they’ve been created in their general area.

Then, if the video does well in their initial area, TikTok’s algorithm will start to share that video with even larger audiences in other areas.

So if your brand has a home base or only serves a certain area, don’t count TikTok out. This can still be an awesome platform for your local marketing strategy.

Video Requests

When people comment on your TikToks, you can take comments of your choice and overlay them onto future videos like a sticker.

This gives you the perfect outlet for taking video requests for your content.

Take a look at this TIkTok video by Chipotle, completely based off of a comment on a previous TikTok video.

@chipotle

We actually each do like 2+ things @frankcaliendo ##chipotle ##comedy ##fyp

♬ original sound – Chi-vote-le

Ask your audience what they’d like to see from you so that you never have a shortage of content ideas. Plus, it can be fun for your followers to see their comments pop up on your videos.

TikTok Marketing Tips and Best Practices

Now that you’re prepared for the different types of content you’ll need to be creating, it’s time to jump into the heart of your strategy – how to market on TikTok.

We’ve put together this list of tips to ensure you start your new TikTok marketing venture off on the right foot and know exactly the steps you want to take to start creating content with viral potential.

Work With TikTok Influencers

The most important thing about TikTok is that in order to see success on the platform, your content really has to fit in. 

This is why so many brands are stuck wondering what they’re doing wrong – you really can’t be promotional on this platform. But it also means that influencer marketing on TikTok is key.

Once you launch your brand account on TikTok, look around the platform to find popular creators that look like your target audience. Chances are, their audience will also be your target audience.

After pinpointing the TikTok influencers you think align most closely with your brand, it’s time to start your outreach and put together partnership offers. 

Remember that your partnership needs to be mutually beneficial, and each influencer will have their own set of guidelines and pricing – especially if they’re professionals and have been working with brands for a while.

Getting your brand name out there on TikTok via influencer marketing is a great way to expand your audience as well as start growing your own following on the social network.

Put Effort Into Each Individual Video

This seems like a no-brainer, right? Of course you’re going to make sure you put effort into each of your videos.

But the reason why you should is what I really want to touch on here.

I know I’ve said this before, but here it is again – TikTok’s algorithm is incredibly unique. We like to talk about this because it’s so easy for anyone, even brand new accounts, to go viral and grow a massive audience.

And if you’re creating stellar content every time, you’re even more likely to hit that goal. 🤩

This is due to the fact that your TikTok videos still have viral potential even weeks after you publish them. This platform isn’t like Facebook or Twitter, where your content has a life expectancy of minutes.

On TikTok, if you consistently create great content, people can still find it well past its publish date, and your content can still reach a massive amount of people well after you’ve created it.

Use Trending Sound Clips

We touched on this a bit earlier when we talked about sharing trending topics, but that was a bit broader.

Here, you want to pay attention to the most popular sound clips that are being used over and over again so that you can use to create your own relevant brand videos. The key is finding a sound bite that makes sense for your business.

But using popular and trending sound clips can help increase the odds that your video will get picked up and showcased across users’ For You feeds.

Create Around Trending Hashtags

On a similar wavelength, pay attention to the Discover tab to find out which sounds and hashtags are popular right now and quickly put together a content idea based around that when they’re relevant.

TikTok Marketing Guide - Discover Tab

This can be a great exercise for creating quality TikTok content as well. Try to find relevant hashtags that make sense for your brand, watch a few videos to see how others are creating content, then put together a plan for your own TikTok video.

Test Out Creating Original Content

While a lot of TikTok videos take advantage of other people’s sound bytes, it’s still a good idea to try your hand at creating original content.

Record voiceover for your video or simply use a song in the background as you show off something in your video, like a tutorial or new line of upcoming products.

Implementing a successful TikTok marketing strategy requires a bit of both – some content utilizing popular sound bites and hashtags, and other content that is fully original and of your own conception.

Customize the For You Page

Another good thing to understand is how to customize your For You page. You can easily do this by tapping and holding on various videos and clicking that you’re not interested, either in the user or in the sound clip.

You can also add videos to favorites or save them by holding down on a video as well.

Customizing your For You page helps TikTok to understand the types of content you like, and when your followers do this, the same goes for them.

This is just another example of why it’s so important to consistently create quality, engaging content that perfectly aligns with what your target audience is hoping to consume on TikTok. 

You don’t want anyone to turn off your brand videos in their feed. Instead, you want to create content similar to what you think people would be adding to their favorites, increasing the chances that you show up in your audience’s feed.

Interact With Your Audience

Our last tip is all about engagement. You know the mantra – social media is social. And if you want to grow a community and a following, your brand also needs to be social.

Watch videos on your For You page. Interact with the people who follow your brand. Leave likes and comments, along with following the people who are most similar to your target demographic as well as potential influencer partners.

TikTok Analytics

Every good social media strategy comes with a plan for tracking success and adapting based on your performance and results.

This is why it’s essential to understand the premise of TikTok’s analytics. In order to access analytics, you need to switch over to a TikTok pro account

While this almost sounds like you’ll have to start paying a monthly subscription, don’t worry – it’s still completely free. You just get access to even more features, like your analytics!

Once you’ve made that change, you’ll be able to find your analytics in a dropdown on the desktop app as well as in the settings of your mobile app.

TikTok Marketing Guide - TikTok Analytics

Your analytics consist of three main categories: Overview, Content, and Followers. Let’s cover each a bit more in depth.

Overview

The first tab gives you a bird’s-eye view into how your account is performing – your video views from the last week, your follower count and your profile views.

You can also toggle these to see the same information over the last 28 days to get a good month-over-month look at how your TikTok efforts are going.

While the overview gives you a quick look into your overall performance, the next two tabs allow you to dive in deeper to find out what your audience actually likes and how they’re interacting with TikTok content as a whole.

Content

This tab gives you a more in-depth look into the content you’ve been publishing and how your audience is consuming it.

First, you’ll see your top 9 videos that you’ve published in the last 7 days so you can gauge which types of content your audience likes best. This section also shows you how much content you created compared to the previous 7-day period.

The next section shows you your top 9 videos overall, so you can see if any older videos are starting to gain traffic and understand which types of your content are most popular in general.

Tap on any of your videos to get an even closer look at your individual video’s analytics as well.

Followers

The last tab gives you access to specific data about the accounts that follow you, helping you to ensure you’re reaching the right audience with the videos you’ve been creating.

Here, you’ll find information on the genders your audience identifies with, their locations, and even the times of day your followers are online most. This is perfect for determining when you should be publishing new content.

Not only that, but you also get to see videos your followers have watched and sounds your followers have listened to.

This is the perfect starting point for understanding the content your audience wants to see and helping to align your TikTok marketing strategy with it.

Create Your TikTok Marketing Strategy Today

Ready to start marketing on TikTok? Head over to create your brand profile today and start growing a following. But be sure to monitor your progress and keep up with your social media reporting to understand if your efforts are paying off.


Related Readings

Instagram Reels Vs TikTok: What You Need to Know

The Top 5 Social Media Strategies For Marketing Success in 2020

Social Media Trends to Track in 2020 and Beyond: Marketing Tools, Content, and Strategy


Keyhole gives helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, now you can also use Keyhole’s social publishing and scheduling, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates in over $7,000 saved every year.

Start your free trial today and work smarter, not harder.

Ready for the Holidays? Here’s How to Launch a Successful Holiday Marketing Campaign [+Awesome Examples]

Holiday Marketing Campaign

With the holiday season quickly approaching, it’s almost that time of the year again:

Time to get your decorations out of the box and scramble for something to gift your friends and family. For some, this may be the only time of year to splurge and gift themselves a little something special.

In other words, everyone’s looking for something to buy, especially with Cyber Week kicking off the holiday shopping season.

In fact, Adobe found that the major holiday shopping weekends can lift sales by an impressive 200%. For business owners and marketers, this is the perfect time to start planning your holiday marketing campaigns so that you can make the most of it.

You don’t want to miss out on the only season where almost everyone finds a good reason to shop more than usual.

At the same time, it may be easy to shy away from planning your holiday marketing campaign because there’s so much involved in the process. Not to mention, the fact that you have to compete with more businesses than usual.

Fear not! In this post, we provide you with a detailed guide on how to plan your holiday marketing campaign. We also give you a few holiday marketing ideas to inspire your campaign this year.

Jump Links

1. Start Planning Early
2. Holiday Marketing Means More Competition
3. Create an Irresistible Offer
4. Invest in Creative Promotion Strategies
5. Seal It with A Winning Landing Page
6. Prepare for Possible Setbacks
7. Analyze and Adapt

1. Start Planning Early

When it comes to planning your holiday marketing campaign, never procrastinate. You’re already behind if you haven’t already cooked up some ideas for how you want to run your campaign.

The goal is to get your target audience to start thinking about your products and your brand well before the holiday shopping season actually begins. August and September are a good time to start so that you have everything you need to launch your campaign by the end of October or early November.

You don’t want to just target the last-minute shoppers but the early birds as well. In fact, targeting early-bird shoppers and offering special deals and rewards for shopping early could be highly profitable for your campaign.

A Deloitte survey even found that early-bird shoppers who began shopping before Thanksgiving planned to spend about $400 more than those who shopped later. And over 60% of respondents planned to do their shopping before Thanksgiving.

Holiday Marketing Consumer Survey Findings
Deloitte 2019_Holiday Consumer Survey Findings

2. Holiday Marketing Means More Competition

Of course, with people shopping more this season, you’re bound to see more businesses trying to capitalize on it too. Even businesses that have avoided running a marketing campaign throughout the year wouldn’t want to miss out on winning over holiday shoppers. That means the competition is going to get much tougher and you’ll need all hands on deck for your holiday campaign.

To face the tough competition, make sure you deliver outstanding experiences at every stage of the conversion funnel. Right from the discovery and awareness stage, leverage creative promotion campaigns that stand out from the competition and speak to your target audience.

You’ll also have to plan campaigns spanning across multiple channels and social platforms to reach as many people as possible. For instance, you might have to invest in new but popular platforms like TikTok. Since it’s still a fairly new concept for most brands and marketers, you’ll have an advantage over the competition.

Once shoppers land on your site, make sure you offer a seamless shopping experience. It doesn’t hurt to review your current website performance to look for any bugs that could get in the way of your customers having an exceptional experience.

Are there any lags in your page load speed? Do you need to update your page security? Perhaps there are some broken links that you need to fix. Make a note of all of these issues and fix them before your campaign goes live.

3. Create an Irresistible Offer

What will your customers get out of the campaign? Planning your holiday marketing campaign requires a strategic approach, which also involves creating an offer that they can’t refuse.

At the same time, the offer should still be profitable for your business. You can’t just offer 50% off everything if you’re going to lose money on most of the sales.

So, it’s crucial that you plan well ahead of time for an irresistible offer that benefits both parties. Start by selecting the items you can afford to run a sale on and then offer a reasonable discount on those. You could further sweeten the deal with exclusive experiences that your competitors don’t offer.

For example, all customers who sign up for early access could stand a chance to win a free TV, or a trip to Bali, or something along those lines. It could also be something as simple as free shipping for all subscribers.

4. Invest in Creative Promotion Strategies

The most important part of your holiday marketing strategy is your promotion approach. In fact, this should make up for about half of your entire strategy. You’ve created an irresistible offer and now you need a way to effectively promote it so that you attract a massive and relevant audience.

It’s crucial that you spend some time devising promotion strategies that stand out from the competitors. You could use the following holiday marketing ideas to promote your offer:

Craft Exclusive Offers to Attract Early-Bird Shoppers

Generate hype around your holiday sale by providing shoppers with the opportunity to unlock deals a little earlier. You could set up an opportunity to sign up for early access to your sales and get exclusive offers and deals that won’t be available to last-minute shoppers.

This means you get to capitalize on the big-spending early shoppers before they spend their money anywhere else. And you also get to build a buzz for the sale as those early-bird shoppers tell their friends all about how good of a deal they managed to get.

Anastasia Beverly Hills, the makeup brand, regularly runs limited period offers to sign up for early access to its Black Friday sale. And the brand makes sure that this offer doesn’t get out of control by limiting the signup period.

Holiday Marketing Campaign Landing Page

That means that if you don’t sign up early enough, you’ll miss out on early access, which creates a sense of urgency.

Use Attractive Graphics across All Channels

Graphics instantly catch the eye, so they’re a must have for your holiday marketing campaign. Regardless of which social media platform you’re using or whether you’re promoting your sale via email, you need to craft attractive graphics that’ll instantly draw in your target audience.

See the following Black Friday promotional graphic from Morphe Brushes’ Facebook page, for example.

Holiday Marketing Campaign Ad Example

You could use free design tools like Canva to create your own promotional graphics. But make sure you follow a similar theme and color scheme for the same campaign. This will help with your campaign branding efforts by making it more memorable for shoppers.

Make The Most of Countdown Timers

There are two ways countdown timers can help your promotion campaign – they can build up excitement for an upcoming sale, or they can create a sense of urgency for an ongoing one. Set up a timer on your website counting down to the start of your sale. You could also create social posts counting down to the same event to further promote it.

Then create a sense of urgency by setting up a timer counting down to the last day of the sale. A “Sale Ends in…” timer could compel many shoppers to grab the offer before it’s too late. But make sure you only do this when there’s an authentic time limit or you’ll end up losing the trust of your customers.

Create Content that Adds Value and Inspires Purchases

Content marketing can be a highly effective tool to promote your holiday marketing campaign. Create holiday gifting guides and shopping guides that not only add value to your target audience but also inspire their purchases.

These types of content will work as blog posts, infographics, videos, and social posts too. You could even publish video reviews and tutorials of popular products that people might be considering.

You can use content marketing to target both early-bird shoppers and last-minute shoppers. For example, you could create a gifting guide and publish it in late October, urging shoppers to start planning their gifts early so they can avoid the last-minute rush.

You could also publish a list of last-minute deals for those who still haven’t done their holiday shopping.

Take for example how PhotoShelter provided subscribers with a gift guide for photographers in partnership with Feature Shoot.

Holiday Marketing Gift Guide

Pro tip: Use a social publishing and scheduling tool to be able to visualize and analyze your social media content strategy.

Capitalize on Influencer Marketing

You could further amplify your holiday promotion efforts by working with influencers and content creators within your niche. Perhaps, they could include your products as a part of their shopping guides or reviews. Or you could ask to feature your product in their social media posts or blog.

Look into keywords and hashtags within your industry to find the most influential content creators in your niche. Find an influencer or micro-influencer that fits your brand and budget, and reach out for a potential collaboration.

Influencer marketing is a great way to get your business in front of hundreds of thousands of followers could be a great way to promote your holiday offers. Use an influencer tracking tool to track, measure, and help optimize the performance of your influencer.

Use Interactive Games/Posts to Keep Things Fun

You could even get shoppers more involved in the promotion by sharing posts that they can interact with. Share fun polls and quizzes through your social media to keep them engaged. For instance, Home Depot created a holiday Bingo card and shared it on Instagram.

Holiday Marketing Campaign Ad Example

Alternatively, you could also use user-generated content and hashtag campaigns to build a buzz around your holiday sale. This is a great way to involve your target audience in your promotion efforts.

Share a Referral Code with Your Thank You Notes

Improve your chances of getting more sales out of each purchase with the help of a referral program. Each time someone makes a purchase during the sale period, you could send them a “thank you” email or note with a referral code for an additional discount that they can share with their friends.

Alternatively, you can also use the same approach to reward long-time customers with special holiday deals exclusive to them. Send them an email thanking them for their support and include a referral code they can share with a certain number of friends.

You can even use referral tools to make the referral process automated and scalable.

5. Seal It with A Winning Landing Page

Next, make sure you have a place for your target audience to land once they click on your link. Create a landing page that matches your offer so visitors know that they’ve reached the right place. This page should clearly highlight the top benefits of your offer, i.e. what your customers are getting out of the deal.

Design-wise, it should also match the promotional graphics that you’re using on other platforms and channels. If you’re leading shoppers to a sale page and not a specific product page, you could have a banner matching the design of your promotional graphics.

Check out Cult Beauty U.K’s landing page for an upcoming Black Friday sale. Since the sale hasn’t started yet, they’ve invited visitors to bookmark the page. They’ve also added some additional information about when the event is going to start. And for those who can’t wait till the sale begins, they’ve also encouraged them to check out other deals and offers.

Holiday Marketing Campaign Ad Example

6. Prepare for Possible Setbacks

Hiccups are bound to happen, especially during major events such as the holiday shopping season. You may have anticipated an influx of traffic and orders for your holiday marketing campaign, and you would’ve made the necessary preparations to handle the extra activity.

But there may be situations outside of your control, especially if your campaign reaches more people than you’d originally expected. So make sure you have a solution in place in case anything goes wrong during your campaign:

What will you do in case people can’t click on your ad link? How will you fix any checkout issues in the middle of your campaign? What happens if your server can’t handle the increase in traffic?

Be prepared with solutions for all of these possibilities so that you can deliver a quick fix.

7. Analyze and Adapt

You may think that you can kick back and relax once your campaign goes live, but that’s far from the truth. There’s still one thing left to do and that is to measure your campaign performance.

This is easily one of the most critical aspects of your holiday marketing campaign as it gives you important insights on how your effort has paid off. It will indicate whether you need to change something, and so on.

Use this step of the campaign to see whether you’ll be meeting your goals and if not, what could be hindering your efforts? Look for areas where people dropped off in your conversion flow, which platforms seem to be performing worse than others, and so on. Then look for possible reasons and fixes behind these problems to quickly adapt your holiday marketing campaign.

Make the most of the Keyhole Campaign Monitoring Tool to measure the ROI of your holiday marketing campaigns. The machine learning prediction feature is particularly useful as it helps you anticipate how your campaign might perform in the next 24 hours, 7 days, or 30 days. Use this feature to find out if you need to switch things up to drive even better results.

Keyhole Social Media Campaign Monitoring

Ready to Launch Your Holiday Marketing Campaign?

While the holidays are the best time for businesses to launch a marketing campaign, it can be challenging to stand out in a sea of competitors. Follow the steps given above along with the holiday marketing ideas to develop a winning strategy this holiday season.

Don’t forget that the analytics process is a critical aspect of the whole campaign because it’s the very thing that tells you how well your investment is paying off.

If you’re still new to the whole campaign tracking process, use our free social media reporting template for a detailed guide. And before you get ready to launch your holiday marketing campaign, sign up for the Keyhole free trial to see how it fits into your overall campaign monitoring efforts.


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5 Best Christmas Hashtag Campaigns
Social Media Campaign Monitoring

Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year.

Start your free trial today and work smarter, not harder.

The Best Social Media Scheduling Tools for Businesses

Updated on March 2021

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more.

But with so many options, how do you determine the best tools for your needs and your brand?

To help you find the perfect social media scheduling tool for your brand, we’ve put together a list of the 11 best tools we recommend using for scheduling out and automatically posting your social media content.

Jump Links:

Why Do You Need a Social Media Scheduling Tool?

The 11 Best Social Media Scheduling Tools
1.  Keyhole
2. Sprout Social
3. Buffer
4. Agorapulse
5. HeyOrca
6. MeetEdgar
7. Oktopost
8. Later
9. CoSchedule
10. Planable
11. Sked Social
12. Hootsuite

The 11 Best Social Media Scheduling Tools

Now that you know how important social media scheduling tools are for your social media content curation, it’s time to dive into the real reason you’re here – learning more about our top 11 best social media schedulers for social teams and managers.

Each of these tools offers a different set of features at different price points so that you can pinpoint the right option for you.

1. Keyhole

We are proud to announce Keyhole’s newest feature, social media publishing, and scheduling for Instagram, Facebook and Twitter. This new feature complements Keyhole’s real-time social media analytics perfectly.

Now, on top of planning a data-driven strategy, managing your social media campaigns, influencer marketing, and social listening, you can also schedule and execute your social content strategy.

All in one platform.

This will save you and your team hours of manual work every week. Also, having a single multi-solution tool will help you reduce costs. So, you’re one step away from working smarter, faster, and more cost-efficiently.

In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. Also, allow your team to access and edit your posts from within the platform.

Keyhole’s profile analytics will tell you the best dates, times, and content to post to maximize your engagement. And now, you can schedule your posts from your desktop or through the mobile app at the most convenient time for you, and feel relieved that they will be published at the best time.

With plans starting at $49/month, Keyhole customers are able to publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts.

Start with a free trial to test run Keyhole’s software before diving in with a full account for your brand and your social media team.

Pricing: Keyhole’s plans start at $49/mo after a free trial. View more pricing options here.

Why Do You Need a Social Media Scheduling Tool?

Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media?

Let me answer that for you – no, you don’t! There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one.

That’s why you need a social media scheduling tool to help you create and schedule content in batches, so that you can also focus on monitoring, analytics, customer service and more.

Not only that, but social media schedulers are helpful tools for planning out your social media content and ensuring your content calendar is filled with content that helps your bottom line. Create patterns and themes and keep everything in check, all with your scheduling tool.

Improve efficiency in your day-to-day tasks by taking advantage of a social media scheduler and improving your social media management processes.

2. Sprout Social

11 Best Social Media Scheduling Tools - Keyhole - Sprout Social

Sprout Social is a well known social media management tool, and that includes their social media scheduler.

While their price point is on the higher end, their plethora of features does help even it out.

11 Best Social Media Scheduling Tools - Keyhole - Sprout Social Pricing

Sprout Social offers a social media scheduling calendar that also includes a tool that helps users to find optimal posting times for platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.

Users also gain access to social listening and monitoring tools, social media team collaboration, community management and more.

Sprout offers a free trial for new users so they can take the software for a test run and see if its processes and interface are the right choice for their brand.

Pricing: Sprout Social’s plans start at $99 per user per month.

3. Buffer

11 Best Social Media Scheduling Tools - Keyhole - Buffer

Buffer is another social media management tool that has been around for years, starting as a small publishing tool with daily curated content suggestions, but adding on more and more facets to their brand until they became a full-scale social media software.

Users are able to use Buffer for scheduling and analyzing content, planning out Instagram stories, creating a shoppable feed, adding tags to your posts and more.

Buffer offers two different options at different monthly plans – Buffer Publish and Buffer Analyze – or the ability to sign up for both for $85/month.

11 Best Social Media Scheduling Tools - Keyhole - Buffer Pricing

Based on your needs, you can take a look at their pricing options and even get a 14-day free trial to check out their pro options.

For smaller brands or public figures, Buffer also offers a completely free plan with 3 social accounts and 10 scheduled posts per account.

Pricing: Buffer’s plans start at $15 per month.

4. Agorapulse

11 Best Social Media Scheduling Tools - Keyhole - AgoraPulse

Another useful social media scheduler is Agorapulse, offering features that allow users to schedule content, pull social media reports, interact with followers and more.

Agorapulse is also really helpful for teams, allowing users to create content, send it through the pipeline and give team leads the chance to approve or reject content before it’s published on a brand page.

Starting at $79/mo after a free trial, Agorapulse also gives your brand the power to monitor various hashtags and conversations directly through your social management platform.

11 Best Social Media Scheduling Tools - Keyhole - AgoraPulse Pricing

Browse their plan options to see if you can find one that fits your budget and your social media scheduling needs.

Pricing: Agorapulse’s plans start at $79 per month.

5. HeyOrca

11 Best Social Media Scheduling Tools - Keyhole - HeyOrca

HeyOrca is a great tool for managing, planning and scheduling your social media content all in one place. You get access to an easy-to-use social media calendar that also shows you mockup previews of your social content before it goes live.

This tool is more heavily focused on your social media content calendar, showcasing where you’ve scheduled content, what types of content and for what days.

In fact, their pricing model also follows this same focus, requiring that users pay per social media calendar with unlimited accounts, users, and post previews.

11 Best Social Media Scheduling Tools - Keyhole - HeyOrca Pricing

This is a great way to get a feel for your posting patterns and ensure you’re sharing the best content at the most ideal times.

Pricing: HeyOrca’s plans start at $99 per month.

6. MeetEdgar

11 Best Social Media Scheduling Tools - Keyhole - MeetEdgar

MeetEdgar brands itself as a social media automation and scheduling tool that helps businesses spend less time doing mundane social media tasks by automating them.

This includes tasks like writing captions based on quotes in your articles, regularly reposting old scheduled posts, and automatically importing newly published content that needs to be shared on social media.

While users will help MeetEdgar get set up on all of these tasks, it can certainly help a one-man show do more for a brand by automating several content creation jobs.

Because MeetEdgar’s features are ideal for freelancers and solopreneurs, their pricing matches their target customer with plans starting at only $19/month.

11 Best Social Media Scheduling Tools - Keyhole - MeetEdgar Pricing

If you want to be very involved in your social media content, this may not be the best tool for you, but if you’re looking for something that can really make social media content creation easy and automatic, MeetEdgar can be a great option.

Pricing: MeetEdgar’s plans start at $19 per month for Edgar Lite and go up to $49 per month for the full service.

7. Oktopost

11 Best Social Media Scheduling Tools - Keyhole - OktoPost

Oktopost is a social media scheduling tool that focuses on the B2B industry, helping big businesses manage their online presence in a way that really engages their audience.

Not only does Oktopost integrate with tons of great B2B CRMs and other tools, it offers features like social media publishing, listening, analytics and even social governance for managing global teams.

Oktopost’s social media publishing calendar gives you a great overview of all of the social content you have scheduled over the month so you can easily rearrange, edit, remove, or manually publish your content.

Their website offers tons of information about their various features, but in order to learn more about their plans and pricing, you’ll have to book a demo.

However, with a tool aimed specifically at B2B customers, it can be worth it for those businesses to find a social media management platform that’s so industry specific.

Pricing: Oktopost requires potential users to book a demo to learn more about pricing options.

8. Later

11 Best Social Media Scheduling Tools - Keyhole - Later

Later focuses primarily on Instagram publishing over other platforms. Although the tool does allow users to connect Facebook, Twitter, and Pinterest accounts as well.

Some of Later’s Instagram features include previewing your grid, placing a link in your bio, finding and sharing user-generated content, and working with Instagram influencers.

Being a very visual platform, Later’s Pinterest scheduling and planning is a great add-on to this tool.

If your brand focuses heavily on imagery and uses Instagram the most, Later might be the perfect social media scheduler for you. Especially since Later offers incredibly affordable plan prices.

11 Best Social Media Scheduling Tools - Keyhole - Later Pricing

Choose a free forever plan for basic account management or check out one of their higher tier plans for more features and users.

Pricing: Later offers a free forever plan, but premium plans start at $12.50 per month, paid annually.

9. CoSchedule

11 Best Social Media Scheduling Tools - Keyhole - CoSchedule

CoSchedule is more than just a social media scheduling tool – it’s also a great tool for scheduling out your blog’s editorial calendar, integrating with WordPress and automatically publishing both social media and blog content.

This is great for brands and social media teams who are looking to reduce the number of tools they’re using and manage both social and content marketing all from one place.

Plans start at $14/month per user for the blog calendar and increase from there, based on the features you need for your brand.

11 Best Social Media Scheduling Tools - Keyhole - CoSchedule Pricing

Create blog content and social media content at the same time, making your job as social media manager much more seamless.

Pricing: CoSchedule’s plans start at $14 per user per month.

10. Planable

11 Best Social Media Scheduling Tools - Keyhole - Planable

Planable is another great social media scheduling tool that lets you get a sneak peek at exactly what your social post will look like once it’s been published.

Not only that, but also your team can easily make comments on the posts asking for various edits to copy, visuals, and more. Allowing your team to collaborate before approving them to be scheduled and automatically posted.

Plan your content from beginning to end with Planable’s social media management tool and create tags based on the content category or campaign of the content you’re sharing.

Planable gives you a chance to try the platform free for your first 50 posts, then brands are able to choose from a selection of affordable subscriptions when signing up for the service.

11 Best Social Media Scheduling Tools - Keyhole - Planable Pricing

Easily collaborate with your social media team on content creation by taking advantage of Planable’s social media scheduling platform.

Pricing: Planable offers a free plan for users, but premium plans start at $33 per month.

11. Sked Social

Our tenth best social media scheduler is Sked Social, another tool that focuses heavily on helping brands with their Instagram content. 

Like Later, though, their platform still does work across a variety of platforms, so users can schedule to Instagram, Facebook, and Twitter all from the same tool.

Sked Social’s Instagram management features include scheduling and auto-posting Instagram stories, analytics, adding a link in user bios, and a visual Instagram planner. This makes it easy for social media managers to get a glimpse at what their Instagram feed will look like pre-publication.

Interested users are able to take advantage of a 7-day free trial to see what the software is all about, with the lowest plan starting at $25/month.

11 Best Social Media Scheduling Tools - Keyhole - Sked Social Pricing

With a focus on media brands, eCommerce shops, retail brands, and freelancers, Sked Social could be a great option if your business fits in one of those industries.

Pricing: Sked Social offers a 7-day free trial, then plans start at $25 per month.

12. Hootsuite

11 Best Social Media Scheduling Tools - Keyhole - Hootsuite

Hootsuite, the last social media scheduler on our list, has also been in the social media marketing landscape for years, evolving and adapting to fit the needs of social media teams across the board.

Users can view monthly calendars to help schedule out content and ensure they’re sharing posts on the most optimal days and times. Hootsuite also gives managers access to direct messages from social media in their dashboard to manage customer communication all in one place.

With more collaborative tools, social media teams can take advantage of the opportunity to work together on social content, even when working from home, all around the world. Team leads can assign various tasks to team members and approve content before it’s live.

Hootsuite users can also create streams in their dashboards to get a quick view at recent notifications, user feeds, and more for easy community management.

Plans start at $39/month for a professional plan with 10 social accounts for a single user, after a 30-day trial that lets potential customers get an idea of what to expect from the platform and if it’s the right tool for them.

11 Best Social Media Scheduling Tools - Keyhole - Hootsuite Pricing

Plan prices increase quickly based on your business needs, but the collaboration and features that come with it could be well worth it depending on how your team runs social media.

Pricing: Hootsuite’s plans start at $39 per month after a 30-day free trial.

Start Scheduling and Measuring Your Social Content

It’s not enough to just create and send social media content out into the world. You want to make sure the content you’re creating is helping your business’s bottom line.

By using analyzing and reporting tools, you can be sure you’re creating the best content for your brand and for your audience, all while generating the best ROI possible.


Related Articles:

16 Content Creation Tools to Make Life as a Marketer Easier

The Free Social Media Reporting Template for Marketers


Keyhole helps marketers make data-driven decisions while streamlining their social media management efforts. On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts, all in one platform.

Our customers report that Keyhole saves them 5 hours a week on gathering and reporting data, which translates into over $7,000 saved every year.

Start your free trial today and work smarter, not harder.

The Free Social Media Reporting Template for Marketers

The Free Social Media Reporting Template for Marketers

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole.

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns.

Figuring out what’s working and what’s not is challenging enough on its own. Having to communicate and prove that value to other people is an even bigger challenge.

We’ve made your life easier by creating a free social media reporting template.

This free-to-download resource makes it simple to:

  • Summarize your social strategy

  • Highlight your wins

  • Communicate key metrics

  • Focus on next steps

But before you start building out your report, we’ll share some tips on how to make social media reports that really get your point across.

Jump Links:

Before You Start: 8 Social Media Reporting Tips

What’s in Our Social Media Reporting Template?

Get Started On Your Social Media Report

Before You Start: 8 Social Media Reporting Tips

What data you choose to put in your report is obviously important (and we’ll get to that), but how you present your social media data is going to make or break your social media reporting strategy.

Here’s the thing: people are emotional creatures.

We see what we want to see and hear what we want to hear—especially when it comes to data. So the more you can effectively and accurately frame the data you’re presenting, the more everyone will get out of your report (yourself included).

Ultimately, the goal of a social media report is to assess your successes and failures, communicate the results effectively to key stakeholders, and then make smart, data-driven choices for what comes next.

Here are eight tips for creating a showstopper report.

1. Define Clear Goals & KPIs

Goals matter because they hold you accountable, guide your decision making, and keep your social strategy focused on outcomes.

Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives.

For example, if your high-level marketing goal is to grow brand awareness, your social goal may be to increase impressions by 20% over last quarter. Or if your goal is to build an audience, you may set a goal of earning 1,000 new followers this month.

The key here is to determine which social media metrics will help you measure your success. For example, common social KPIs include:

  • Brand awareness: Impressions, views, and clicks

  • Engagement: Likes, shares, comments, and engagement rate

  • Building an audience: Fan or follower count

  • Website traffic: Clicks and page views

  • Leads and sales: Form submissions, revenue generated

When creating your report, stay relentlessly focused on these goals and KPIs. If a piece of data doesn’t explain how you got closer (or further) from your company or campaign goals, consider removing it.

Not only will this impress your key stakeholders that you’re aligned with the business’s goals, it will also help you stay focused on the desired outcome, allowing you to make smarter decisions.

2. Determine Your Audience

Speaking of stakeholders, you also have to figure out who this report is for.

Is this a report you’re putting together for your data-savvy marketing team? Will it be presented to a manager who may be less familiar with social media analytics? Or are you just creating this report for yourself?

Determining your reporting audience will help you determine what elements to focus on and the level of detail to include.

For example, if you’re presenting to a marketing team, you may want to focus more on tactics and new things you learned.

But if you’re presenting to a business higher-up, you may want to skip the fine details and stay focused on how you’ve supported the company’s business goals.

3. Determine Your Reporting Frequency

What time frame are you going to use for your reports? 

You can choose to report on your social media metrics weekly, monthly, quarterly, or a combination of any of the above.

Your reporting frequency will affect how much time you spend on the report and the level of detail you include.

Short-term, weekly reports tend to focus more on quickly getting across the key metrics and top-performing content. But because they’re over a smaller time frame, it’s harder to make meaningful takeaways.

Long-term, quarterly reports offer a larger sample size for true data analysis and meaningful takeaways, but take longer to put together and typically require a full presentation.

Overall, it’s good to have a balance of short-term and long-term reporting. For example, a quick weekly report for the marketing team and a quarterly report for leadership.

4. Add Context to Your Data

You should provide as much context as possible when presenting your social media data. Most data points are fairly meaningless on their own unless there’s an explanation or comparison.

For example, instead of presenting raw impression numbers of your Facebook posts, it’s much more meaningful to compare those numbers to your previous week, previous year, your competitors, or your benchmark data.

Or if there’s a sudden spike in followers on a certain day, add an explanation of why that happened. This will be especially helpful in your quarterly reports where your audience may have not looked at any social metrics for three months.

5. Say What You Did and What You’ll Do Next

Too many social media reports leave out what you actually did. Focusing only on the results takes away from what earned you those results.

In your report, summarize your strategy, what content you posted, and what may have changed since your last report. 

Use plenty of examples where you can, and include what you plan on doing next based on what you’ve learned from this report.

6. Keep it Visual

Your audience’s eyes may start to glaze over if you just present slide after slide of data tables. 

Try to make your report as visually appealing as possible. Here are some easy ways to make your report stand out:

  • Use screenshots of graphs, top-performing content, and stand-out comments

  • Stay on-brand with your company’s colours and fonts

  • Don’t visually overload a page or slide with tons of text or stats

  • Use lots of whitespace

It’s recommended that you create your report in slideshow or PDF format rather than in a spreadsheet—our template makes that easy!

For an easy way to instantly create beautiful charts and graphs of your data, try a free trial of Keyhole.

Keyhole - Social Media Reporting Template - Company Branding

7. Stay Objective and Analytical

If you’re new to presenting data, it’s tempting to manipulate the data to prove a point, or to try to see things in the data that aren’t there. But it’s crucial to be as objective as possible when analyzing your social media metrics. 

For example, if your impression count was 1% higher than normal, you don’t have to “sell” it as a rising trend.

Avoid drawing conclusions or making dramatic changes in your strategy due to small sample sizes. Week-over-week data fluctuations are totally normal.

Remember: your goal is to learn from the data, not to make the data work for you.

8. Present Before You Email (If Possible!)

Lastly, your social media report is going to have a far greater effect if you present the data before you email it.

When you present the data—either in person or over a video call—you control the messaging and the pacing. You can also more easily field questions and key into what generates interest from the stakeholders.

When you email the data, it greatly increases the odds of the person on the other end just skimming through the data or just skip out on reading it altogether.

If you view data reporting as a nuisance, that may sound like a blessing, but we highly recommend using your social media reporting to prove your value to your client or your boss.

Therefore, it’s best to present the data and then send an email copy after the fact.

Now that we know how to create a compelling social media report, it’s time to build one!

Download our social media reporting template now.

What’s in Our Social Media Reporting Template?

Before we break down everything that’s in our free social media reporting template, a quick disclaimer:

There is no one-size-fits-all social media report that works for every marketer. As we mentioned above, reports will vary based on your goals, audience, and reporting timeframe. You should liberally edit and add to our report as needed.

That said, we’ve built our reporting template to be as flexible as possible to any social media manager’s needs. Here’s what’s included:

1. Start With a Strong Introduction

After a top-notch title page, start your report with a clear introduction.

In your introduction, include:

  • Your high-level goals

  • Your KPIs or success metrics

  • Your current social strategy and what channels you’re using

  • Your tactics and progress

  • The reporting timeframe (weekly, monthly, quarterly)

If you’re reporting quarterly, you may want to quickly recap your major takeaways from the last report to refresh everyone’s mind.

If your report is long, you may want to include an agenda or table of contents.

2. Summarize Your Success

Don’t bury the major takeaways at the end of your report. After the introduction, jump right into your overall campaign performance and summarize your performance on your major KPIs.

For example, this could be:

  • Total posts

  • Total reach or engagement

  • Total followers won or lost

  • Website visits or leads

This is a good opportunity to combine metrics across platforms. For example, totalling all of your new followers or fans across every platform.

Keyhole - Social Media Reporting Template - How to access engagement metrics

3. Walk Through Your Key Social Media Metrics 

Next, you should go through your social media performance, platform by platform.

As we mentioned above, don’t just dump a ton of data on your audience. Provide as much context as possible by comparing these metrics to your previous reporting period (or the previous calendar year if that’s more relevant).

The exact data you include will depend on your goals, but here are the most common metrics to report on by platform:

Instagram

Your Instagram Analytics can be accessed through Keyhole, or you can view your Insights on the Instagram app.

Key Instagram metrics include:

  • Number of posts/stories

  • Story/video views

  • Impressions

  • Total engagements/engagement rate

  • Followers gained/lost

  • Bio link clicks

You should also include a screenshot and link to your top-performing post or video, including key comments or engagements.

Facebook

If you don’t access your Facebook Analytics through Keyhole, you can access your page’s stats directly through Facebook.

Key Facebook metrics include:

  • Number of posts/stories

  • Page/video views

  • Page impressions

  • Total engagements/engagement rate

  • Followers gained/lost

  • Link clicks

Again, include a screenshot of your top post!

Keyhole - Social Media Reporting Template - top engaging post

Twitter

You can conveniently access your Twitter Analytics on Keyhole, otherwise they can be accessed directly from Twitter.

Key Twitter metrics include:

  • Number of posts

  • Likes

  • Retweets

  • Total engagements/engagement rate

  • Followers gained/lost

  • Link clicks

Other Platforms

You should continue this for every platform you’re actively posting on, including:

  • Youtube

  • LinkedIn

  • Pinterest

  • Snapchat

  • TikTok

If you’re reporting on a platform for the first time, be sure to explain why you’ve adopted this platform and what you hope to gain out of it.

4. Review Your Social Listening Findings

Beyond what you’ve posted, you should also report on what people are posting about you.

Here you can summarize:

  • Hashtag analytics: posts, users, engagement, reach, and impressions

  • Brand mentions: Notable mentions, number of mentions, % of mentions responded to

  • Sentiment analysis: positive vs. negative mentions

5. Evaluate Your Influencers

If you’re working with influencers, you should also give an overview of the overall program success.

Here, you can collapse all of your influencers into one report and/or break them down one by one.

You can use Keyhole’s influencer analytics to compare influencers by:

  • Engagement

  • Reach

  • Impressions

  • Followers

You can also take this opportunity to highlight any new potential influencers you’ve identified that you may want to work with next.

6. Other Key Categories and Highlights

Here’s where you can get creative. Reflect on your goals and consider if you want to add reporting on any of these categories:

  • New influential follows

  • Trending content in your industry

  • Competitor activity or results

  • Channel-to-channel comparisons

  • Customer service response time

  • Video performance

  • Social’s impact on website performance

  • Audience demographics

For example, with respect to audience demographics, you may have a goal of increasing the number of followers in a specific country as you try to enter a new market.

7. Summarize Your Takeaways

Here’s what it all comes together. Based on all the social data you analyzed, summarize some notable takeaways from the reporting period. These should be more observation-focused than KPI-focused.

What stood out in the report? Why do you think it happened? How should you apply this knowledge moving forward?

For example:

  • Takeaway 1 – We’re investing a lot of time on Twitter but we’re not seeing as high engagement as we do on Instagram. We should consider shifting more of our time to Instagram.

  • Takeaway 2 – Our competitor is receiving a lot of traction on their weekly video series. Should we consider shifting to video?

  • Takeaway 3 – We gain more followers when we post on trending hashtags, but receive more clicks on our links on branded content. Our strategy should continue to feature a mix of both.

  • Takeaway 4 – We receive the most traction on Facebook when we post in the morning.

8. List Your Next Steps

Finalize your report with your future-facing strategy.

What needs to be adjusted going forward? What new tactics are you going to try? What led you to this conclusion?

For example:

  • Next Step 1 – Test a weekly video series for two months to increase our reach.

  • Next Step 2 – Include more original photography to increase engagement.

  • Next Step 3 – Reduce our Facebook posts to once per day with a focus on higher-quality content.

And that’s it! Remember to leave room for questions if you’re presenting in a meeting.

Get Started On Your Social Media Report

If you haven’t already, download our free social media reporting template now.

Our report will make it easier to summarize your key findings, impress key stakeholders, and make smarter decisions moving forward.

If you want to make creating social media reports even easier, you should give Keyhole a try. Our social media reporting features make it easy to track data on the fly, prove your campaign impact, and easily make beautiful, branded reports.

Start your free trial of Keyhole today.


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Analytics Reporting for Marketers: Building Custom Reports + Sharing with Your Clients

The Top 18 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]


The Essential Guide to Social Media Icons for Marketers

Social-Media-Icons

Have you ever come across a website that doesn’t have any social media icons? Chances are, you haven’t. These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels.

And now with social media playing such a huge role in our everyday lives, you can now see these icons virtually anywhere – from marketing material to business cards.

But before you start plastering on any social media icon that looks good to you, there are a few things you need to consider. Among these is legality, because these social media icons are still registered trademarks.

This post gives you an in-depth look at how social media icons can help with your branding and marketing efforts, how you can legally use them, and more. Let’s get started.

Jump Links:

Uses of Social Media Icons in Branding and Marketing

Brand Guidelines on Social Media Icons
Facebook
Instagram
Twitter
LinkedIn

Playing with Instagram Highlight Icons

Where to Source Free Social Media Icons

Uses of Social Media Icons in Branding and Marketing

First, let’s take a look at the potential of these social media icons and just to what extent you can use them for your business. These icons play a critical role in social media branding, as they help direct your target audience towards your brand’s social media pages. 

In other words, you direct the attention to your brand’s social media and bring in new followers.

The best part is that you can use social media logos for both online and offline marketing. Here’s a quick look at the different use cases of social media icons in branding and marketing:

Adding Them to Your Website

Display social media icons on your website and help visitors discover new ways to connect with your brand.

Social Media Icons - Keyhole - Hashtag Tracking

Encouraging Content Shares with Social Share Buttons

Icons make it easier to add social share buttons to your content and encourage more content shares. Each button will have an icon of the relevant social media platform, so your audience knows exactly where they can share the piece of content.

These buttons allow people to easily share the content on social media with just a few clicks rather than having to open a new tab on their browser and pasting the content URL manually. 

This makes them much more likely to share, further boosting your visibility and enhancing your overall content strategy.

On your blog, you can just add social share buttons at the end of each piece or on the left-hand panel. On YouTube, you can also use the annotations feature to add a clickable social media icon encouraging people to follow you.

Social Media Icons - Keyhole - Hashtag Tracking

Including Them in Your Newsletters and Email Signatures

Provide your email recipients with other ways to connect with you by including social media icons in your email signature. This could be a great option for brand representatives that work directly with customers and vendors alike.

Social Media Icons - Keyhole - Hashtag Tracking - Signature

For brand newsletters, you can add social media icons linking to your brand’s social media pages.

Social Media Icons - Keyhole - Hashtag Tracking - Social Media Page

Using Them in Your Print Collateral

The uses of social media icons aren’t just limited to online use; you can even use them in your print collateral such as business cards, print ads, and brochures. Adding icons in place of text where possible will help the design look great because you get to save some space and minimize clutter.

Since you can’t hyperlink on paper, you’ll have to include the URL or handle that will direct people to your social media page. For example – facebook.com/keyholeco or @keyhole.co.

Brand Guidelines on Social Media Icons

As mentioned earlier, social media icons are still registered trademarks so there are restrictions on how you can modify them. That means you can’t use a pink and orange icon pack just because those colours align with your brand’s visual identity. You also need to keep the brand guidelines in mind for each social media icon:

Facebook

Key brand guidelines for Facebook:

  • Make sure the “f” logo is in Facebook blue or white. If this isn’t possible due to technical limitations, stick to black and white.

  • Do not deconstruct or modify the “f” logo in any way by changing the colour, design, or scale.

  • The icon should be similar in size to neighboring icons.

  • Avoid animating or representing the logo in physical form.

Instagram

Key brand guidelines for Instagram:

  • Only use the icons provided in the Brand Resource Center. You can either get a multicolour or a black and white version of the Instagram glyph.

  • Although Instagram recommends that you show the glyph in either black or white, you have the freedom to change it to any solid color. But you may not change other aspects of the design.

  • Always maintain the icon’s set proportions and make sure it’s never smaller than 29×29 pixels.

  • Maintain a clear space around the glyph that’s at least one-half of its size so it doesn’t compete with other visual or text elements.

Twitter

Key brand guidelines for Twitter:

  • You may only show the icon in Twitter blue or white. In case of printing limitations, you may get permission from Twitter to display the icon in black.

  • Do not modify the colour in any way such as using a different colour, adding gradient and other special effects, or filling it with patterns.

  • Do not make any modifications to the icon such as changing its orientation, skewing, rotating, or stretching it, adding other elements, etc.

  • While Twitter recommends using the icon without a container, you have permission to use it with a circle, a square, or a square with rounded edges.

  • Do not animate or anthropomorphize the logo.

LinkedIn

Key brand guidelines for LinkedIn:

  • Always display the LinkedIn icon on a solid white background. If that’s not possible, you may use a solid, light background instead.

  • The icon should always be displayed in colour through digital mediums. In case of technical and printing limitations, you may use the icon in solid black.

  • Do not make any modifications to the icon provided by LinkedIn. You may not change any aspect of the icon including its colour, shape, and proportions. So you can’t alter, distort, or remove any design element.

  • The icon should be at least 21px tall on screen or 0.25” tall in print applications.

Playing with Instagram Highlight Icons

With all these brand guidelines to keep in mind, you have limited space to play around with the official icons for social media platforms. The last thing you want to do is stir up some legal issues because you decided to use some modified social media icons on your website. 

And if you’ve seen some of the free icon packs available online, you might have noticed that a lot of them don’t meet these guidelines.

On the bright side, you do have other options to channel your creativity and showcase your brand personality through social media. For instance, you have the freedom to play around as much as you want with the icons for your Instagram Highlight covers.

Uploading icons on your Instagram Highlight covers will allow you to follow a uniform theme on your Instagram page. This makes it easier to maintain your Feed aesthetic and brand visual identity.

Here’s how your Highlights will look without a themed cover. It’s not necessarily bad, but it can get a bit messy, especially if you want to maintain a consistent aesthetic for your Feed. These random images will, without a doubt, be an eyesore compared to the rest of your Feed.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight covers

Here’s how your Highlight covers will look if you use icons that follow a specific theme. You can see the massive difference in visual appeal between the two. And each cover has an icon that’s relevant to the Highlight category. For instance, Highlights for “Gift Thrift” have an icon representing a gift and “Contact Us” has an icon representing a waving hand.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight covers example

Where to Source Free Social Media Icons

As mentioned above, you need to follow specific brand guidelines when using social media icons for your business. And that puts limitations on colors, shapes, and overall aesthetic. So although there are plenty of free social media icons available online, the safest bet is to download them directly from the brand.

Here are the top sources to download official social media icons for free so you can use them legally:

1. Facebook Brand Resource Center

Get the permitted Facebook logo directly from the company’s Brand Resource Center.

2. Instagram Brand Resource Center

Get the official Instagram glyph icons directly from the company’s Brand Resource Center.

3. Twitter Brand Resources

The official Twitter icon is available for free download from the company’s Brand Resources.

4. LinkedIn Brand Guidelines Page

The LinkedIn Brand Guidelines page lets you download the official social media icons for free.

As for the icons on your Instagram Highlight covers, you’ll find several places to download them for free. You can also create your own using multimedia content creation tools such as Canva and Visme. Check out the top icon packs you can download for free:

1. 20 Instagram Highlight Icons by Denis

Artist Denis shares a set of icons representing items that can fit into different categories. It maintains a consistent and minimal black and white sketch design with a pale blue background.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 1

Check out the icon set here.

2. Floral Instagram Highlights

This icon pack from freepik follows a fall colour scheme, implementing earthy shades of brown, cream, grey, and green. A minimal floral sketch represents each icon.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 2

Check out the icon set here.

3. Instagram Highlights Stories Food Icon Pack

Food bloggers, chefs, and restaurateurs alike will love this icon pack representing different food items such as donuts, burgers, corndogs, fries, and more.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 3

Check out the icon set here.

4. Free Instagram Stories Highlight Icons from Later

Later offers a set of free Instagram Highlight icons that you can customize to fit your brand’s visual identity. The icon pack comes with minimalist graphical elements that can fit into various categories.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 4

Check out the icon set here.

5. Gray Instagram Highlight Covers by Cappuccino and Fashion

Mommy style blogger Madeline shares a set of icons for your Instagram Highlight covers in a minimalist, grey theme. This comes with 20+ icons that can fit into a variety of categories.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 5

Check out the icon set here.

6. Minimal Highlights Covers in Green

If grey isn’t your colour, you can also opt for this minimalist icon pack in cool and earthy green. The graphics represent various objects and themes to fit into multiple categories.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 6

Check out the icon set here.

7. Instagram Highlights Stories Shopping Icon Pack

For retailers, this solid black shopping icon pack might be just what you need for your Instagram Highlights. You have icons representing various objects such as wallets, shopping carts, customer representatives, and more.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 7

Check out the icon set here.

8. Blue Splash Covers

If you like something more colourful, you might also like this blue splash icon pack. It includes several basic white icons with a splash of blue in the background.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 8

Check out the icon set here.

9. Instagram Highlights Stories Travel Icon Pack

For Instagram influencers who travel frequently and for travel-related businesses alike, this travel icon pack would make the perfect Instagram Highlight covers. It includes cartoonish and brightly coloured icons representing travel-related items such as trains, planes, palm trees, mountains, and more.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 9

Check out the icon set here.

10. 60 Instagram Highlight Icons by Denis

Designer, Denis offers another set of free Instagram Highlight icons representing a wide variety of categories. This pack maintains a minima light blue and white theme with simple black outlines.

Social Media Icons - Keyhole - Hashtag Tracking - Instagram highlight cover set 10

Check out the icon set here.

Best Practices on Using Social Media Icons

Now that you’re armed with the essential brand guidelines and free download resources, you’re just about ready to start making the most of social media icons. But before that, make sure you follow the best practices below:

1. Maintain Uniform Space and Size

Make sure that all the social media icons you use are of the same size. And don’t forget to evenly space them out so that they don’t compete with each other. This not only follows the brand guidelines of different social media platforms but also looks great design-wise.

2. Minimize Clutter

Don’t clutter up the space with too many icons or you could end up overwhelming your audience. Instead, pick out up to five icons leading to your brand’s most important social media pages.

3. Make Sure Your Brand is the Main Focus

Avoid making them larger than your own brand logo. Your brand should be the main focus, and any social media icon larger than your official logo will overshadow it.

4. Place Icons Strategically

Although your social media icons shouldn’t be the main focus of the page, they should still be prominently visible if you want to attract new followers. Most companies place them at the bottom of the page, so you can follow the same tactic. But don’t make them too small that everyone misses them when they visit your site.

Gearing for Social Media Growth

Social media icons may play only a small role in your overall branding and marketing strategy. But the smallest things can make all the difference between a well-established social media marketing strategy and a developing one. And social media icons help you paint a complete and professional picture in the eyes of your audience.

In addition, you can strengthen your social media strategy by routinely tracking your performance and looking for optimization opportunities.

The Keyhole Social Media Account Analytics tool comes with robust features to help you with this. It provides you with a complete breakdown of your follower demographics and offers suggestions to improve your strategy such as optimal post length and best time to post.

So make the most of your analytics insights and the tips we’ve provided here to build a powerful social branding and marketing strategy for your business. And don’t forget to sign up for a Keyhole free trial to strengthen your efforts.


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Instagram Messages: How Businesses Can Engage Their Audience & Tools to Manage Your Inbox

Instagram Reels vs TikTok: What You Need to Know

If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. And as the US announces a potential ban on TikTok it looks like an opportunity for IG Reels to really gain traction.

Instagram Reels vs TikTok - Key Differences and What You Need to Know

What’s more, it seems people have questions. A lot of them:

  • Is Instagram Reels going to be popular?

  • How do you use it? 

  • When will it roll out in other countries (right now Reels is available in bigger markets including the US, Mexico, India, Brazil, the U.K., Australia, Spain, France, Germany, Japan, Argentina and a few others.)

  • Is IG Reels going to replace TikTok? 

Let’s find out! 

Jump Links:

What is Instagram Reels?
How to Create Instagram Reels
Instagram Reels vs TikTok
What Do Influencers Have to Say?

What is Instagram Reels?

Instagram Reels is a relatively new Instagram video feature, which allows users to make short, 15-second videos. Just like TikTok, IG Reels allows you to use your original video sound or add pre-existing sound clips. 

We must note, although Reels might look like a TikTok replica – the feature integrates quite well with already existing Instagram editing tools and filters. 

The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead.

If you have a private Instagram account, only your followers can access your Reels. If you have a public one, then anyone can see them (just like the privacy settings on other Instagram posts). 

In case you’re absolutely new to Instagram Reels, you can recognize IG Reels by looking for an icon in the lower-left corner of the video when you scroll through your Insta feed (or if you’re looking at someone’s profile, you’ll notice the icon in the upper-right corner). 

Instagram Reels vs TikTok - Key Differences and What You Need to Know
Source: Instagram

Chances are you’ve already been “exposed” to an IG Reels video already, even if you haven’t paid much attention!

IG Reels can be uploaded to Instagram Stories, or you can find them shared on the feed as an addition to a Reels gallery of users’ profiles.

They appear frequently on the Explore page too – and from what we’ve seen so far, they’re the best of Instagram’s trending culture! They typically appear as one of the first pieces of content that a user will see on their Explore page.

Fun fact: if one of your IG Reels ends up being featured on the Explore page, you’ll receive a special notification to let you know. 

Instagram Reels Facts and Stats 

It could be tricky to talk about statistics and analytics when it comes to a relatively new tool, but the stats we have so far illustrate the impact Instagram Reels has on the Instagram community and the overall response to it in general. 

So, here are some empowering IG Reels stats you need to know:

  • IG Reels was initially released in Brazil, and Brazil’s Instagram users are said to typically increase by 1% each month.

  • Instagram downloads increased 11.4% in India after IG Reels was introduced in July 2020.

  • 20 of the NBA’s 30 teams are using Instagram Reels. 

  • NBA franchises are allegedly getting 22% higher engagement with Instagram Reels as compared to Instagram stories or Instagram posts.

  • IG Reels is available in 50 countries as of August 5, 2020.

  • Brands are already taking advantage of using IG Reels as a new content distribution method; Louis Vuitton averages 7M views on each Reel, Sephora France gets more than 453K views, while Red Bull France has several viral Reels with more than 2.4M views on their most popular one. 

Overall, Instagram Reels is a refreshing addition to an already feature-rich app, or as Instagram puts it

Reels gives people new ways to express themselves, discover more of what they love on Instagram, and help anyone with the ambition of becoming a creator take center stage.

Now you know what Reels are and why you should try it.

How to Create Instagram Reels

If you’re already on Instagram, then we guarantee you’ll know how to use IG Reels. But just in case, let’s quickly walk you through the process. 

The first step is to select Reels at the bottom of your Instagram camera. 

Once you do so, various editing tools will pop up on the left side of your screen to help you create a more interesting and fun Reel such as:

  • Audio 
  • Align
  • Timer and Countdown 
  • Augmented Reality (AR) Effects 
  • Speed
Instagram Reels vs TikTok - Key Differences and What You Need to Know
Source: Instagram

You can record a Reel by pressing and holding the capture button (just like a normal IG video). 

As you record, you’ll notice a progress indicator at the top of your screen so that you know where you stand with your video – remember, Instagram Reels are up to 15 seconds long. They differ from TikTok videos as the maximum limit is different.

Once you’re done filming, you’ll spot two arrows on either side of the shutter button (the left one serves to replay the clip you’ve just finished filming). 

Instagram Reels vs TikTok - Key Differences and What You Need to Know
Instagram Screenshot by Shelby Brown/CNET

In case you want to delete the clip, all you need to do is tap the trash can icon and then select Discard

CNET have recently published a step by step guide to creating your first IG Reels video – you can read it here: IG tutorial: How to use the TikTok competitor.

Instagram Reels vs TikTok

The fact everybody associates and compares Instagram Reels to a TikTok video isn’t a mere coincidence.

Instagram Reels vs TikTok - Key Differences and What You Need to Know

It’s obvious that Instagram Reels has the same premise as TikTok – to provide video entertainment for a wide range of users, which in essence – is more or less the purpose behind each social media tool. 

To read more about other social media tools, don’t hesitate to check our guide on 20 Social Media Tools: Automation to Save Time and Outperform Competitors.

Now, the content we see posted on both IG Reels and TikTok is as follows: lip-synching, pranks, dance competitions, various tutorials, and authentic looking music videos. 

TikTok and Instagram Reels also have similar video creation tools and features. 

Instagram Reels vs TikTok - Key Differences and What You Need to Know

So, while the foundational basis of the two tools is the same, a TikTok video and an Instagram Reels video differ in many aspects.

Let’s see what they are. 

First, TikTok is a separate, stand-alone platform, and Instagram Reels is a new feature within a pre-existing app.

In terms of length, a TikTok video has a 1-minute limit, while IG Reels has only a 15-second video option.

When you create your videos, they’re all saved on TikTok – on Instagram Reels, you can decide to share on your story only, and they will last for only 24 hours.

Alternatively, you can post your Instagram Reel onto your feed, where it will live permanently unless deleted or archived.

One key difference is the purpose of each platform.

While TikTok video is still used purely for entertainment, Instagram has a proven track record of helping businesses to promote products and raise brand awareness.

IG Reels is advantageous in this aspect. We’re sure TikTok will get there eventually – especially since the platform has started producing its own stars

Another thing that really sets these two platforms apart is the choice of music and audio – at the time this article was written, a TikTok video allows for a much wider range of songs, whereas with Instagram Reels, there are speculations that Reels may be launching licensed music for use very soon. 

Finally, Instagram Reels knows TikTok has set the bar high.

Just consider the following 2020 TikTok stats:

  • TikTok is the 4th most downloaded free iPhone app in 2019 (and the 2nd from all apps downloaded in 2019 both on Google Play and Apple App Store).

  • It’s currently available in 154 countries and in 39 languages. 

  • TikTok is said to have the highest follower engagement rates across 100,000 user profiles. 

  • It has 800 million active users worldwide. 

  • It has been installed over 1.9 billion times globally (having 113 million downloads in February 2020 alone). 

  • 20% of all TikTok revenue comes from the USA.

  • 9 Out of 10 TikTok users use the app several times daily.

While it may be hard for IG to beat these stats, taking into consideration Instagram’s popularity – it’s far from impossible. 

If anything, it will most certainly be a social media challenge to do it. 

What Do Influencers Have to Say?

Now let’s consider another perspective. 

Instead of seeing Instagram Reels only as a TikTok alternative, a TikTok Clone, or a TikTok Copycat, influencers offer a refreshing perspective: many are planning to try and explore IG, while remaining active on TikTok as well. 

So, how about using both? 

Is it possible for two king candidates to share the same video throne?

Instagram Reels vs TikTok - Key Differences and What You Need to Know

For example, Amanda Cerny, a well-known comedian and actor who got her breakthrough on Vine and YouTube, has stated: “Just as brands shouldn’t advertise on only one platform, I can’t put all of my eggs in one basket either”. 

She then added, “Different strokes for different folks! A fan in India may be on Instagram Reels, while a fan in Brazil may be on TikTok. […] I want to spread the smiles globally and not limit myself to one platform.”

We dare say videos have been around far before TikTok or IG Reels – what they did differently is they revolutionized the way we look at videos by adding a playful approach to it. 

Check out our previous articles to learn more about How to Become an Instagram Influencer: 13 Steps for Beginners and What Type of Influencer is Best for My Campaign? 

What’s Next? 

To sum up, Instagram Reels is another way for brands to get in touch with their Instagram audience and engage in playful campaigns. 

It can definitely transform your social media presence for the better. Now, if it’s here to stay or not depends on whether it finds its own IG Reels community.

Although currently the only analytics available for it are likes, comments and view counts, this will definitely be further developed in the future. 

That said, we at Keyhole have the necessary tools to help you dive deep into your Instagram Reels experience, and make the most of it with our Instagram Analytics

Are you ready to try it?


Related Articles:

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The Top 15 Instagram Analytics Tools [+ Metrics that Matter]


Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

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