How To Do A Twitter Competitor Analysis In 5 Simple Steps

There are several reasons why Twitter is a valuable tool for any marketer. For one, it’s an easy way to share and get information.  Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. … Read more

Download Free Social Media Reporting Template[+ 8 Expert Tips To Track]

Unless you have a data-driven social media reporting strategy, posting on social media can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working and what’s not is … Read more

20+ Best Social Media Sentiment Analysis Tools For 2024

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture … Read more

5 Best Examples Of Brands Using Social Media For Customer Service

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to … Read more

Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Clichéd as it may sound, most of the world is split into Android and iOS users. But this is hardly a recent development.  In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went … Read more

The Essential Guide To Social Media Icons For Marketers

Have you ever come across a website that doesn’t have any social media icons? Chances are, you haven’t. These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. And now with social media playing such a huge role in our everyday lives, you … Read more

Top 17 Facebook Analytics Tools To Measure Page Performance

If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform by far. Almost 75% of high-income earners use Facebook. Facebook allows for granular targeting that other platforms can’t offer. Facebook is an excellent tool for … Read more

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. The classic LEGO bricks we’re all familiar with were invented in 1949. Astonishingly, new brick sets made today are still compatible with the older ones. Everything LEGO … Read more

Airbnb Social Media Strategy: Sharing Stories, Building Community

Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays.  So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with … Read more

Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Most of us are familiar with the viral Stanley bottles, a line of patented steel vacuum flasks. This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products.  However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged … Read more