Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But while the benefits of this free, fast and intuitive marketing channel are virtually limitless, it also has some potentially serious risks. But there’s good news; with proper planning you can…

Website getting traffic but still not getting conversions? If you think your content’s fine, then perhaps you need to take a look at your keyword strategy? Yes, you sometimes need to go all the way back to make sure you’re drawing in quality leads from the right channels. It doesn’t…

Of the 7.5 billion people in the world, 3.03 billion of them are active social media users. Your customers are, obviously, among these users and they have conversations on social platforms every day. This creates an opportunity for you to listen to what they are saying and learn more about…

Brand mentions on social media can drive significant results for your business. 58% of consumers follow brands through social media. Imagine your brand getting mentioned by tens, hundreds, or even thousands of people. Or getting lots of replies from potential buyers to your social media posts. It’s possible. People go…

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Hearing what customers say on social media is one thing, but understanding how to…