Encouraging attendee activity on social media is typically is a measure of an event’s success, but it can be difficult to ensure guests log on and post.
Content Marketing World 2016 exemplifies how to encourage Twitter activity from guests, speakers and influencers.
Continue reading “How #CMWorld Tweets Reached More than 45 Million Users in 4 Days”
Despite launching a built-in tool, many social media marketers don’t want to create business accounts to access Instagram’s analytics platform.
What’s more, the market is filled with alternatives that offer similar capabilities and data points. In many cases, third-party tools offer features that Instagram’s platform doesn’t. This includes the ability to pull data from competitor profiles.
Continue reading “The Top 15 Instagram Analytics Tools [+ Metrics that Matter]”
B2B social media budgets are growing, but the 2016 CMO Survey reveals that 40% of companies aren’t happy with the performance of their social strategies.
Despite this, social media will make up almost 21% of the average business’s marketing spend in five years. That compares with less than 6% in 2009.
Continue reading “15 B2B Social Media Strategy Tips [+ 5 Best Practice Examples]”
Madalyn Sklar has run Twitter chats for more than five years, using them to help grow into a marketing thought leader.
A coach and consultant for businesses looking to strengthen their presences on social media, she’s lectured at schools and spoken at events such as South by Southwest (SXSW) and Social Media Marketing World (SMMW).
Continue reading “How to Create and Run a Successful Twitter Chat [Madalyn Sklar Interview]”
A range of Facebook analytics tools compete for the same market, forcing marketers and community managers to decide between similar products.
It’s difficult to avoid this decision — essentially every brand and business has target markets active on social media’s most popular network. Thankfully, diverse costs and capabilities can make it easier to choose.
Continue reading “The Top 20 Facebook Analytics Tools for Marketers”
As social media managers deal with a range of Facebook metrics, it’s easy to lose focus on improving numbers that play clear roles in brand and business growth.
To reach and capitalize on target markets in a sea of 1.6 billion monthly active users, it often helps to create strategies that concentrate on a small group of analytics.
He started his digital agency as a home business and, in five years, evolved it into a staffed marketing firm that has a collection of partners with annual revenues of at least £1 million.
The managing director of Midas Media, Ed Leake has a clear goal when working with these companies: Ensuring they too see rapid growth.
Continue reading “How to Build and Market Brands from the Ground Up [Ed Leake Interview]”
Twitter’s trends list catches the eyes of most users, making many social media marketers think: “How can I use these trending hashtags to my advantage?”
They generally require fast action, but there are audience-building strategies you can use when new or relevant trends pop up.
Continue reading “How to Grow Your Following Using Trending Twitter Hashtags”
The typical digital marketer knows how to engage audiences and drive website traffic through popular social media platforms, but using them to influence search engine ranking is far less clear.
Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shares, and SEO (search engine optimization) growth.
But correlation isn’t the same as causation. So, although there’s a relationship between SEO and social media, its nature is questionable.
Arming your brand with a social CRM strategy can help address complaints and other issues, preventing the risk of escalation while capitalizing on chances to build brand image.
As of 2013, 67% of online consumers have used a company’s social site for service updates and inquiries, according to a JD Power study. As more consumers view social platforms as outlets to ask questions and raise issues, the need for a comprehensive strategy grows.