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How Do I Calculate Engagement Rate?
Social media accounts with larger following are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of content quality independent of the number of followers an account has. Jump Links: What is Engagement Rate?Why Should You…
What Type of Influencer is Best for My Campaign?
Working with social media influencers is a rapidly growing and highly effective marketing tactic. It’s a quick way to gain trust and visibility with an audience thanks to the opinion or voice of someone they already trust. The challenge, however, is identifying which type of influencer is best for your…
What Is Social Media Reach?
In a perfect world, everyone you wanted to reach with your online content would see your posts or ads. In reality, not all of your followers will see every post you make, and you will likely only reach a fraction of your total potential audience size. Reach is a measure…
How Do I Calculate Social Media ROI?
Calculating your social media ROI is essential to proving your social media strategy is having a positive impact on your business goals. Jump Links: What is ROI?What is Social Media ROI?How to Calculate Social Media ROI What is ROI? ROI stands for Return on Investment. ROI is a ratio comparing…
IG Cowatching: Instagram’s New Cowatching Feature
Cabin fever is catching up with everyone around the world. To make staying at home easier to manage, Instagram has introduced a new feature, IG Cowatching, which aims to help users connect via video chat. Forget the normal Instagram video chat – now, you have the added benefit of scrolling…
Analytics Reporting for Marketers: Building Custom Reports + Sharing with Your Clients
As marketers, we all want to prove the value of our marketing efforts, especially on social media. But how do you do that? Nothing beats a concrete, data-driven, simple, and easy-to-understand social media report. Tracking your social media metrics gives you a complete picture of how all your accounts are…
What Is The Optimal Social Media Post Length?
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. Jump Links: Ideal Facebook…
How Do I Calculate Social Media Conversions?
While most brands think of their social media content as a way to boost visibility and engagement, there’s also the potential for social media lead conversion. Jump Links: What is a Conversion?How Can You Drive Conversions on Instagram?What is Conversion Rate?How Do You Calculate Conversion Rate?What is a Good Conversion…
How Do I Live Tweet My Event?
Live tweeting is a great way to boost visibility of your event and create buzz in real time, while it’s happening. Jump Links: What is Live Tweeting?Why Should You Live Tweet? 5 Tips for Live Tweeting an Event:1. Create an Event Hashtag2. Schedule Important Tweets3. Identify Influencers in Advance4. Post…
How Can I Use Geotagging in My Digital Marketing?
Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts. Jump Links: What is Geotagging?Why Should You Use Geotagging? 4 Ways to Use Location Based Marketing: 1. Geotag Your Instagram Posts2. Geotag Your…