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How Do I Calculate Engagement Rate In 2023?

Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. Table of ContentsWhat is…

Top Social Media KPIs To Track In 2022

It’s getting easier and easier to get data; therefore, you should rarely rely on your ‘gut’ to make critical marketing decisions concerning your social media strategy that could potentially impact your business.  Social media marketing has become increasingly popular in the last few years. However, with tons of KPIs available,…

Put your social media reporting on autopilot.