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Sports Marketing: Tracking Social Media ROI, Influencers, and Engagement
On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports…
5 Under Analyzed Social Media Metrics that Matter [+ Tools to Measure Them!]
This post was updated on November 27th, 2019. With so many social media analytics tools that focus on different stats, it’s hard to figure out which metrics matter. Some of the most important ones are often ignored in favour of “vanity metrics” – numbers that don’t help guide your marketing…
Writing Instagram Captions that Convert: Content, Formatting, and Hashtags
In this guide, you’ll unlock how to get more likes, more comments, and better reach using Instagram captions. You’ll discover why Instagram captions are so important, and why you shouldn’t ignore the powerful engagement that a well-written caption can garner. We’ll also share can’t-miss tips on how to write a…
Social Media for Nonprofits: Proving Your ROI and Impact through Social Media Analytics
Social media has radically changed the way people discover, consume, and share information about issues that matter to them. For nonprofits, that’s more than a good thing. Now your work, your impact, and your stories can get the recognition and attention they deserve. Social media for nonprofits gives you the…
Instagram Threads, Restrict, and Product Launch: 3 New Features & What They Mean for Your Engagement
Over the past few months, Instagram has announced three new features that are set to accelerate Instagram marketing—Instagram Threads, Instagram Restrict, and Instagram Product Launch. While Product Launch is still being actively tested, Instagram Threads and Instagram Restrict are a big deal for marketers and brands using Instagram to promote…
7 Important Instagram Analytics Marketers Need to Know [+ 4 Tools!]
This post was updated on November 16th, 2019. Before we talk about instagram analytics, let’s talk about why Instagram matters to marketers. Instagram is a marketing powerhouse and is very beneficial for business and brands. It’s the go-to platform that businesses should be using. The platform offers features that businesses…
Twitter Audit: How to Conduct & Optimize Your Account
Regardless of whether you’re still figuring out how to use Twitter to boost your business, or you’re already doing well but are looking for ways to up your game, you’ll love this quick Twitter audit guide that will show you how to assess and improve your Twitter profile in less…
How to Find Micro Influencers on Instagram to Boost Sales
Updated on November 7th, 2019. Influencers have the power to win the hearts of consumers. It is no surprise that some of the biggest brands in the world are using influencer marketing to promote their products and services. Influencer marketing is effective, but not a all brands have enough budget…
Incorporating Memes, Emojis, and Gifs Into Your Social Strategy for Higher Engagement
Memes. Everyone loves them, but not everyone knows how to use them. Memes are all over social media. They’re fun, catchy and easy to consume. That’s why, over the past couple of years, memes have become a communication tool used by the entire internet collective. What we’ll talk about in…
Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook
Finding influencers has become much easier over time — especially given the transparent data that’s now available. You no longer need to rely on ‘black box’ scoring systems to find generic partner. You can use available data from social networks to rank their influence objectively.