The typical digital marketer knows how to engage audiences and drive website traffic through popular social media platforms, but using them to influence search engine ranking is far less clear.
Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shares, and SEO (search engine optimization) growth.
But correlation isn’t the same as causation. So, although there’s a relationship between SEO and social media, its nature is questionable.
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