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How Do I Calculate Engagement Rate?

Social media accounts with larger following are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of content quality independent of the number of followers an account has. Jump Links: What is Engagement Rate?Why Should You…

What Is Social Media Reach?

In a perfect world, everyone you wanted to reach with your online content would see your posts or ads. In reality, not all of your followers will see every post you make, and you will likely only reach a fraction of your total potential audience size. Reach is a measure…

How Do I Calculate Social Media ROI?

Calculating your social media ROI is essential to proving your social media strategy is having a positive impact on your business goals. Jump Links: What is ROI?What is Social Media ROI?How to Calculate Social Media ROI What is ROI? ROI stands for Return on Investment. ROI is a ratio comparing…

What Is The Optimal Social Media Post Length?

What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. Jump Links: Ideal Facebook…

How Do I Calculate Social Media Conversions?

While most brands think of their social media content as a way to boost visibility and engagement, there’s also the potential for social media lead conversion. Jump Links: What is a Conversion?How Can You Drive Conversions on Instagram?What is Conversion Rate?How Do You Calculate Conversion Rate?What is a Good Conversion…

How Do I Live Tweet My Event?

Live tweeting is a great way to boost visibility of your event and create buzz in real time, while it’s happening. Jump Links: What is Live Tweeting?Why Should You Live Tweet? 5 Tips for Live Tweeting an Event:1. Create an Event Hashtag2. Schedule Important Tweets3. Identify Influencers in Advance4. Post…

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