We live in the era of bite-sized content. TikTok has transformed the way we consume content with snappy, engaging videos, prompting Instagram to join in with Reels. Now, we have YouTube Shorts. For YouTube, traditionally a haven for longer videos, this shift to short-form video is a game-changer. These quick,…
Engagement nowadays is a two-way street. Businesses need to utilize platforms that enable that. One such avenue is live commerce. It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. Thus, unsurprisingly, live commerce has a conversion rate 10 times higher compared…
Market research, when it’s done well, makes sure that you step into any market with your eyes wide open and a strong understanding of what your target customers will best respond to. But how do you get market research right? What methods should you use, and how can you entice…
Imagine you’re the marketing director of a mid-sized company tasked with increasing your email open rates and conversion rates. Despite your best efforts, your email campaigns are just not hitting the mark. You notice that your social media platforms are buzzing with activity and engagement, but you can’t seem to…
When most brands think of growing their Facebook followers, the first thing that comes to mind is an ad campaign. Ads are effective in some situations, but they can get expensive quick. According to Facebook’s 2018 quarterly report, the average price per ad increased 39 percent but the number of…
User-generated content (UGC) has shifted from a nice-to-have to an essential component of modern marketing. Today, where traditional advertising methods often fall short, brands are turning to their customers to create and share authentic content. This approach not only bolsters brand credibility but also fosters a deeper sense of community…
The field of marketing is both intriguing and constantly evolving. Marketers need to stay updated on new Google updates, social media updates, industry news, trends, and strategies every second day. But do you think marketers can spare the time to search the internet for the newest marketing updates? Certainly not!…
Have you ever visited a page and wanted to read it later? Well, that’s where social bookmarking comes in. You save all your favorite content in one place, accessible from any device. But, how does it work and where can you find these platforms? Let’s take a closer look. Table…
Christmas for most is presents and jingles, but for Social Media Marketers, it’s a season of frenzy. Social Media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.
People scroll, like, and share for hours on end – over 143 minutes every single day, with over 62% of the world’s population doing it! With social media becoming a way of life, it’s no surprise that social media coverage is a must-have for businesses of all sizes. That’s why…