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What’s The Difference Between Impressions and Reach?
Impressions and reach are two different ways of measuring the viewership of your social media content. Jump Links: The Difference Between Impressions and ReachWhat are Impressions?What is Reach? The Difference Between Impressions and Reach What counts as impressions or reach differs from one social media platform to the next, but…
Instagram Reels vs TikTok: What You Need to Know
If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. And as the US announces a potential ban on TikTok it looks like an opportunity for IG Reels to really gain traction. What’s more,…
How to Create a Facebook Business Page: Step-by-Step Guide
Benefits of Creating a Facebook Business Page While each platform has its own perks, we’re focusing here on the benefits of creating and managing a Facebook business page. There are several reasons why your business should have a presence on the social media giant Facebook. Ready to learn more? Jump…
How to Become an Instagram Influencer: 13 Tips for Beginners
Instagram influencers get paid to channel their creativity and post beautiful photos. Not to mention the free goodies and extra perks that come with holding an influential status on social media. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and…
Future of Agencies & Social Media Marketing according to Keyhole’s CEO: The interview
Marketing agencies are facing their own existential crisis through this time. The ones who are able to show their impact, backed by solid data, are the ones who are going to survive and succeed. Saif Ajani, Co-Founder and CEO at Keyhole Ditsa Keren from Website Planet interviews Saif Ajani, Keyhole’s…
Using Hashtags to Find Influencers on Instagram, Twitter, and Facebook
Finding influencers has become much easier over time — especially given the transparent data that’s now available. You no longer need to rely on ‘black box’ scoring systems to find generic partner. You can use available data from social networks to rank their influence objectively.
The Top 25 Social Media Monitoring Tools
Edited on July 2020. You need social media monitoring tools for three main reasons: To get quality audience data. To take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI. To save time, as all your social media analytics are available to…
Measuring Social Media ROI: Calculate Actionable Insights for Your Business
Measuring social media ROI is crucial to proving that your social media marketing efforts are paying off. As a marketer, demonstrating that your social media strategies are generating positive results is necessary to be able to safely secure your social media budget or earn a contract renewal. And if you’re…
Top 29 Social Listening Tools for Marketers in 2020
There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make…
9 Essential Social Media Metrics to Monitor [+ 5 Best Tools to Track Them!]
You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with strong engagement rates. But, are you using your social media accounts correctly? Is your business seeing any return on investment from all your social media efforts?…