[Updated in June 2020, for a brand new Social Media Analytics Tools comparison!]
Did you miss our previous article on the 27 best Hashtag Analytics strategies? No worries, you can read it here: https://keyhole.co/blog/hashtag-analytics-27-actionable-strategies/
It can be a daunting task.
You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs.
Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.
How do you know which of them would deliver on their promise? A good complete guide is a great place to look.
Here’s a guide showing you the top 25 social media analytics tools, and how they work.
Looking for a specific tool? Jump ahead:
12. Rival IQ
13. Social Studio
14. Sprout Social
Keyhole excels at four key things:
- Getting you inside the minds of your customers.
- Simplifying your reporting — so you can easily share results with your team.
- Showing you what attracts your consumers’ attention.
- Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics.
These are critical features to look out for when making social media analytics software comparisons.
As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times.
Using Keyhole, you can find, identify, track, and reach out to your influencers:
You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:
With Keyhole, you get to see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.
And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.
Price: $179 – custom pricing per month.
AgoraPulse is a great social analytics tool that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague…But AgoraPulse is a good medicine for it.
This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.
Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favourites as well as other engagement stats. This makes social listening pretty easy for you.
You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.
Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram, so If you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.
Price: $79 – $399 per month.
Data is huge these days and BrandWatch is all about it. They set you up with the right industry data to make smart marketing decisions.
Monitoring your brand online has never been easier. BrandWatch provides you with in-depth insights into what your target customers are thinking per time, which makes it super easy to sell to them.
Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories and analyze them to spot out critical information.
Con: Brandwatch can be quite technical for someone who is new to brand monitoring tools and the query structure can be tedious. However, for someone with medium to expert experience, this is one of the best tools to monitor online brand mentions.
Price: Contact Brandwatch to discuss a unique plan.
BrandMentions is another powerful tool for measuring your social media marketing impact.
From brand monitoring, reputation management, business intelligence to competitor spying, the tool provides you with the relevant information about the success of your brand awareness campaigns.
BrandMentions also provides real-time notifications; you get notified once your site gets a new backlink or is mentioned in places that matter across the web.
Pro: BrandMentions is a great option even for small businesses and is easy to use even for a novice.
Con: Be sure to include/exclude mentions based on keywords otherwise you’ll get results that include spamming sites or results that are too generic.
Price: $49 – $299 USD per month for each user.
Meltwater is the go-to social media tool if you want to focus on brand engagement while also monitoring what is being said about you and your industry online.
This social media analytics tool can also help you connect with influencers and quantify your PR impact.
One of the best ways to drive engagement is by using influencers. Meltwater makes it easy to connect with and vet influencers for your brand. You can also use the tool to manage influencer relationships and measure their ROI.
And like most other social media analytics tools, Meltwater provides email alerts that matter and reporting capabilities.
Pro: The site has over 1 million influencer accounts which you can easily filter, sort and prospect new high profile accounts that are relevant to your brand.
Con: Meltwater offers a limited number of users and you have to pay more for more users.
Price: Contact Meltwater for pricing.
A single customer can make a review on your product that impacts several other customers. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire.
This tool is particularly great for companies that have multiple reviews across multiple platforms because it lets you view all your reviews in one dashboard.
Pro: You can respond to the reviews straight from your dashboard without having to visit every review-source; which saves you a whole lot of time and ensures you respond to all reviews and complaints in a timely fashion.
Con: At the moment you can’t reply to Yelp reviews within the software which is unfortunate because Yelp is one of the most popular review sites.
Price: $180 – $2500 per month.
Without a doubt, influencer marketing has become one of the most effective ways to reach today’s audiences.
But before spending a dime on any influencer, you want to measure the impact they actually have on your audience.
That’s where TapInfluence comes in; it helps you find the right influencers (who have real impact) for your business.
It can be difficult to determine what to pay your influencers or even what they should be doing for your brand. From intelligence about an influencer’s reach and impact to their potential rates, TapInfluence can provide you with all this information.
Pro: TapInfluence allows you to create campaigns, schedule, manage, and track influencer deliverables, and monitor engagement analytics on your campaigns.
Con: There’s still a lot of work needed to set everything up as the process is not fully automated.
Price: Contact TapInfluence for pricing.
There’s hardly any social media marketer who doesn’t know Hootsuite.
Use Hootsuite to publish and schedule your social media posts. You can also generate powerful social media analytics so you can see which content performs best or worst and make smarter decisions.
The tool integrates with all social media platforms so your social media analytics and management is done from one platform.
Pro: Compared to other similar tools, Hootsuite’s primary advantage is that it connects to more social networks.
Con: On the downside, having so many social networks and profiles on one dashboard can get confusing and feel cluttered because there is so much activity taking place within any one tab.
Price: $19 – $599 USD per month + custom pricing.
Want to know how people feel about your brand? Try NetBase.
NetBase provides social analytics for brands.
Global brands like Taco Bell, Coca Cola and Yum! use this tool to track conversations around their brands on social and make important marketing decisions.
The tool analyzes consumer sentiment around your brand from social platforms, websites, forums, comment data, blogs, news and review sites.
It also allows you to conduct social listening to understand your competitor’s audience and monitor your brand online to know when certain key actions occur. It also provides you with customer experience analytics.
Pro: With these three functionalities, you are able to know exactly where your brand is getting love from, why customers are dissatisfied, and how you can intervene to get more people to love and trust your brand.
Con: Netbase takes some time to grow on you as you continue to understand how to use the various dashboard templates available.
Price: Contact NetBase for a demo.
Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform.
Do you have global social media teams? Manage social media teams in more than one country all from one platform.
Social media management, social employee advocacy and social media promotions are some of Oktopost’s best features.
You can measure your social media marketing performance and optimize your efforts accordingly.
Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights.
Con: Unfortunately, the platform does not have the ability to cross-post between networks.
Price: Contact Oktopost for pricing.
Do you want to know how your brand stacks up against competitors on social media?
Then quintly might just be right for you. You’ll not only get a peek of your brand’s social media marketing performance, but also see how it’s performing against others online.
Agencies can use this tool as well; they use it for client management, reporting, centralized analytics and influencer ranking. Media houses can also use quintly for managing their social media platforms and tracking relevant conversations and campaigns.
Pro: The tool is simple to set up and has a minimalist user interface, which makes it easy for even the least tech-savvy users to learn how to use it.
Con: The data insights provided can be a little ambiguous, so you may not be able to link ROI or see attribution from individual posts.
Price: Starts at $300 USD per month.
12. Rival IQ
Similar to many other social media analytics tools, Rival IQ helps you track your social media performance.
Rival IQ will send you alerts whenever your competitors post high-performing content, such as boosting a post on social media. This gives you the chance to quickly respond before you start losing a chunk of your market share.
Rival IQ also lets you see what content your audience prefers to see, and helps you discover fresh and relevant content ideas.
Pro: Easy to conduct competitor analysis because of the alerts and the tracking you can implement with this platform.
Con: Rival IQ is competitively priced on a tiered structure which can get expensive if you want additional data.
Price: $199 – $499 USD per month.
13. Social Studio
Social Studio is a tool from Salesforce Marketing Cloud.
It helps you listen to conversations on social media, publish content and engage your audience all from one place.
It also allows you to create topic categories from what users are saying on social media, and analyze their sentiments around those topics — which helps to prioritize your social media tasks.
What’s more? You get a 3600 view of each user as the tool integrates with your CRM, helping you personalize your responses to every comment and enquiry.
Pro: If you’re already using Salesforce, the Social Studio add-on will be a huge benefit as it integrates with your CRM, helping you personalize your responses to every comment and enquiry.
Con: Smaller, more budget-conscious teams might find Social Studio to be less useful for them.
Price: Starts at $1,000 per month.
14. Sprout Social
Brands like Adidas, Nordstrom and Edelman use Sprout Social for social media reporting and management.
This tool lets you create social media calendars, schedule posts and listen to relevant social media conversations.
Sprout Social also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, social media marketing strategies and most of all, exposure to brands who already use Sprout Social.
Pro: Sprout’s publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what you’re posting.
Cons: Sprout has an á la carte pricing that makes it expensive if you want extra data such as more analytics.
Price: $99 – $249 USD per month; agency plans vary.
Socialbakers lets you measure your social media performance, benchmark your results against industry players and report your entire social media activities.
Additionally, you can use this tool to publish, create personas, manage your communities, generate analytics, and more to help you create social content.
This social media software uses Artificial Intelligence (AI) to find your target audience on social, the content they’re mostly interested in and the influencers they love. All of these make social media marketing and management easier and more effective for your business.
Pros: Socialbakers makes automating your social media management easy by enabling you to know your popular content, best times to post, discover new content, and even targeting and recruiting influencers.
Cons: Lower-tier plans offer just a few months of history, which can be limiting if you’re more interested in analytics.
Price: Starts at $200 USD per month.
Brand24 collects all the mentions about a keyword, product or brand name on the web and provides you with a comprehensive analysis on it.
It shows you where your keyword has been mentioned, the ratio of positive to negative sentiments about it, top sources and users of the keyword, and related terms around it.
Pro: Brand24 has an attractive user interface that is very user friendly and doesn’t require a lot of technical knowledge to use it.
Con: The costs tend to add up when data quotas are exceeded.
Price: $49 – $399 USD per month.
Used by brands like Asos, Microsoft and Ogilvy, Mention is widely known, and as its name implies, as a tool for tracking the mentions of specific terms online.
The tool picks up mentions of the names of your competitors or their products, your brand or product name, relevant hashtags and many more.
Mention also provides a feature that helps to see the different languages through which consumers talk about you or your competitors, including relevant timeframes and location. Plus, you also get to identify top performing topics in your niche and repurpose it for your business.
Pro: Most platforms only engage with customers, but Mention engages with both customers and employees. This gives you more data to work with.
Con: Mention only shows data collected after setting it up. It doesn’t collect sentiment from past activity, and there is no historical data available.
Price: Free – $450+ USD per month.
18. Followerwonk (Twitter)
Followerwonk specializes in Twitter analytics.
It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter user’s profile and track changes in follower numbers — whether for your brand or a competitor’s.
Pro: The Search Bio function allows you to search for influencers and potential clients within your industry and rank them by the number of tweets, followers, followed users, account age and social authority.
Con: The free plan only allows you to analyze accounts with less than 25,000 followers and you can only perform 50 searches, 20 analyses, and 20 comparisons per day and receive 100 results only per search.
Price: Free — $79 per month.
19. Iconosquare (Instagram and Facebook)
With Iconosquare, you can measure the impressions and reach of your Facebook and Instagram posts and stories.
You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. Iconosquare also lets you monitor comments and respond to them, after which you can tick them as read so everything remains organized.
Pro: Iconosquare features are beautifully designed and easy to use. You’ll love its advanced scheduling feature, customized Instagram feeds, and comment tracking ability.
Con: The software does not separate paid and organic posts analytics.
Price: $29/mo — custom pricing.
20. Audiense Connect (Twitter)
Audiense Connect is a great tool from Audiense that helps you uncover details about your audience, discover relevant macro and micro influencers, and call the best social media marketing shots.
Brands like DHL, Carlsberg, Puma and Fox Sports use Audiense to discover audience segments relevant to their businesses and make smarter social marketing decisions — especially on Twitter.
Pro: Audiense Connect has brilliant social listening features that help you to understand what audiences are doing on Twitter. The advanced reporting is also really useful for creating events, hashtags and industry reports.
Con: Audiense Connect offers limited features for lower tier users, and pricing errs on the higher side for access to more features.
Price: Free – $686 per month.
21. Tailwind (Pinterest and Instagram)
Tailwind lets you manage and analyze your Pinterest and Instagram efforts at scale.
You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your social media performance on Pinterest and Instagram all with one tool.
Trusted by over 2000 brands and agencies, including Walmart, Ebay and Unilever, Tailwind also uploads your images in bulk, automatically optimizes your posts to be published at your users’ most engaging times, uncovers information about your audience, and ultimately improves and measures results.
Pro: Tailwind’s analytics are quite impressive. You get to see how many follows, re-pins, likes, etc., your page has gotten. You also get to see stats for individual pins so you can see what’s getting the most love from your audience.
Con: Tailwind has many capabilities making the dashboard a bit overwhelming for some users.
Price: $9.99 per month — custom pricing.
22. TweetReach (Twitter)
Do you want to know how far your tweets travel?
TweetReach helps you see the number of impressions, reach and overall engagement your tweets get. It also shows you who your top influencers are, and allows you to monitor Twitter analytics in real time — helping you take faster marketing decisions.
Pro: You can quickly build reports based on keywords or hashtags and export these reports as PDF or XLS files.
Con: You cannot compare two Twitter campaigns against each other.
Price: $49 — $199 per month.
Falcon.io allows you to create organic and paid Facebook posts on one platform.
The tools will also help you understand how viral your content is on Facebook, the rate at which you spam your Facebook fans without realizing it and the reach your content is getting you.
Pro: Falcon makes it really easy to manage multiple social media channels, allowing you to easily post, interact and create reports.
Con: You have to create your audience from scratch every time you set up your ads.
Price: Request a demo with Falcon.
24. Minter.io (Instagram)
Minter.io helps you track your instagram analytics so you get a deeper understanding of your audience.
You are also able to see when your audience is most engaged on Instagram so you know the best times to post.
Even more, you can export reports as PDF and share amongst your team members and colleagues.
Pros: The platform offers deeper insights and analytics compared to what Instagram shows natively on their platform.
Con: Exporting information can sometime
Price: $9 — $39 per month.
25. Snaplytics (Snapchat and Instagram)
Do you want to measure your brand’s performance on Snapchat?
Snaplytics lets you see how much engagment your Snapchat and Instagram photos and stories are getting. It provides analytics that help you focus on the content types that generate the most impact for your brand on social.
This tool also lets you schedule posts so they can automatically go live when you’re not looking.
Pro: Snaplytics has an impressive and intuitive interface. The tool captures regular shots of your fast-moving Snapchat account for in-depth insights.
Con: There’s no free plan or a free trial available.
Price: Contact Snaplytics for pricing.
The Final Verdict
There’s no one-size-fits-all answer for the best social media analytics software; your best bet is to look carefully at each option, select the ones that mostly suit your needs and try them out.
With this list, you can see what each of the tools do, do a full comparison, select the ones that seems to suit your needs, try them out and make a concrete decision.