Social Media Trends To Track in 2024 And Beyond: Marketing Tools, Content, And Strategy

Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun!  At Keyhole, social media is our bread and butter, and our team here works hard to stay up to date with all the key social media trends.  We have a good idea of where social media trends … Read more

Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Make a difference. Whether you want to ‘Open happiness,’ ‘Taste the feeling,’ or live on ‘the Coke side of life,’ Coca-Cola’s message transcends borders and demographics, resonating with people across nations. But they are more than just … Read more

How To Calculate Instagram Engagement Rate In 2024?

Since the inception of reels, more brands use Instagram to establish a reputation in the social space. The reason here is its extensive user base. According to statistics, the platform boasts over 1 billion monthly users, out of which 90% follow at least on business. 50% of users have also stated that their interest in … Read more

7 B2B Digital Marketing Tips For Your Branding Toolkit

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars.  However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all? It … Read more

Top 5 Content Marketing Strategies For B2B Brand Promotion

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? If so, you’re not alone. We’ve all been there. But hey, don’t pull your hair out just yet. In this article, we’ll share the … Read more

7 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

Hold on!  Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you?  We get that frustration! Despite having a solid strategy in place, you will see a discrepancy in performance.  As per recent surveys, 90% of the Fortune 500 companies … Read more

Top 5 Online Reputation Management Tools For Transforming Any Crisis To Opportunity

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral. Small businesses are not immune to bad ratings and reviews. A similar analogy follows in the enterprise sector.  However, enterprises may have a … Read more

6 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out.  You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums.  But did you ever wonder how the best industry leaders always … Read more

How To Calculate YouTube Engagement Rate? 7 Tips To Increase It

The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers.  When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more

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