Hashtags don’t just belong on social media.
It’s not strange to see a commercial use a hashtag to stir conversation on Twitter and Instagram. Whether on TV or websites, brands in different industries are sharing their tagged topics to drive social media engagement.
Read moreWhen TV And Social Meet: How 3 Companies Successfully Used Hashtags In Commercials
It’s a claim almost every digital marketer wishes they could make: Writing the book on how to integrate SEO, social media and content marketing strategies.
After Optimize was published in 2012, Lee Odden can say he was first to the finish.
Read moreHow To Communicate And Leverage Web And Social Media Analytics [Lee Odden Interview]
As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.
Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.
Think of the last time you were at an event. How many selfies, photo booths, hashtag prize campaigns were there?
If it was a big enough event, it probably had a live-feed of an aggregated social media posts on a wall, their event hashtag plastered all over the wall blaring “hashtag me! hashtag me!”