How Keyhole’s Hashtag Tracking Powered WWF’s We Love Cities Campaign

Tasked with organizing the We Love Cities campaign, Filip Olsok enlisted Keyhole. Its hashtag tracking feature allowed him to successfully monitor all 54 of their campaign hashtags. The World Wide Fund for Nature (WWF) works to help local communities conserve natural resources. Moreover, it transform markets and policies towards sustainability and protect species and their … Read more

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How Define American got the Keyhole Magic Wand to Discover Everything About Its Campaigns in Real Time

Juno Maldonado, a digital strategist at Define American, was tired of manually tracking campaign data. Keyhole not only helped her streamline the entire process but also to accurately measure the impact of her campaigns. Define American is a media advocacy organization that fights anti-immigrant hate in America through authentic storytelling. The organization aims to shed … Read more

How NBC Sports’ Nick Casanova made American Century Golf Championship a Success with a Master Stroke

Nick Casanova – the Director of Programming, Planning, and Scheduling at NBC Sports – was tasked to track the social performance of his company’s annual event despite little experience; using Keyhole, Nick found success across multiple KPIs NBC Sports is part of NBCUniversal, a household name in the world of entertainment, broadcasting and production marketing. … Read more

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How BottleRock Music Festival Amps Up Influencer Engagement with Keyhole

Updated on May 24th, 2020. BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. Jump Links: Identifying and Finding InfluencersIdentifying Trends by Tracking Hashtags Year-RoundSharing User Generated Content Live At Your EventOptimizing Content “When people come to … Read more

How Arizona State University Uses Keyhole to Help PBS Journalists and Students Become Authorities in Trending Topics

Jessica Pucci, Director of Digital Audience Programs – Walter Cronkite School, ASU “Keyhole is a tool that you can use to understand the conversation around a topic and help you become an authority, connecting you with people who are existing authorities. It’s always my hope that Keyhole becomes a tool in my students’ arsenal that … Read more

How This John Hopkins University Graduate Uses Keyhole to Inform Large-Scale Marketing Strategies

Robin Lindner, Graduate Researcher and Marketing Strategist, John Hopkins University “When I was putting together my strategy for these large projects, I was looking at sentiment, but I was also looking at what types of media folks were engaging the most with. Having access to that data through Keyhole, I was able to go and … Read more

How HerCampus uses Keyhole Reports to Show Sponsors the Real Reach of their Events

Windsor Hanger-Western, Cofounder, HerCampus Media “We do a lot of experiential marketing within  HerCampus Media, and we used to have a hard time conveying the impact of our events to our brands.  They’d say, ‘Well, you’re doing an event and there are 1,000 women there, that seems like a lot of money to just reach … Read more

Infinite - Keyhole for Agencies

How The Infinite Agency Uses Keyhole to Run ‘Real-Time Marketing’ & Predict Campaign Success

Freddy Duran is the Social Media Director at The Infinite Agency, a cutting-edge, data-driven creative agency based in Dallas, Texas. A strong advocate for the power of social media analytics, Freddy gives us his expert insight into *why* it is so crucial to use data to optimize social media campaigns at every stage, and how … Read more

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How the USTA is Leveraging Social Media to Reach the Next Generation of Tennis Players

Learn 3 of the social media marketing strategies that the USTA uses to yield incredible (700% year-over-year!) growth in content engagement. From grassroots community tennis to the US Open, the USTA strives to grow tennis at every level. One of the driving forces in accomplishing this mission is the USTA social media team. Led by … Read more

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How the National Museum of African American History and Culture Transforms Conventional Narratives Through Social Media

Recruited before the museum even opened its doors, Lanae Spruce has become The National Museum of African American History and Culture’s influential voice on social media. As the Manager of Social Media and Digital Engagement, Lanae focuses on finding creative ways to take the rich stories that live within the museum walls and spread them … Read more

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