How Arizona State University Uses Keyhole to Help PBS Journalists and Students Become Authorities in Trending Topics

Sharing is caring!

Jessica Pucci, Director of Digital Audience Programs – Walter Cronkite School, ASU

“Keyhole is a tool that you can use to understand the conversation around a topic and help you become an authority, connecting you with people who are existing authorities.

It’s always my hope that Keyhole becomes a tool in my students’ arsenal that they turn to first. Keyhole is great because it allows students to visualize the many facets of a conversation and assess what’s performing well in different ways. The students love it.

Ultimately, having data behind your decision is what makes your content stronger and makes you a stronger communicator.

Join your fellow Marketers

Sign up for our newsletter and receive expert marketing tips to make you a better marketer!

Your privacy is important. We will not use your email for anything other than sending you this newsletter.

Life is short and the internet is vast.