Hashtag Analytics

5 Under Analyzed Social Media Metrics That Matter [+ Tools To Measure Them!]

Using Hashtag Tracking to Optimize Social Listening Strategy [+ Tools!]

When many marketers and community managers think of social listening, manually scouring through sets of posts, tweets and messages comes to mind. But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and competitors. Adding hashtags to your … Read more

sentiment analysis guide

Broadcast And Media Companies: Improving Performance With Social Media Analytics

Social media has changed the dynamics of marketing, reshaped the way people consume information and revolutionized the way brands and organizations communicate with their audience. In a world where information is available in real time and content is accessible on-demand, broadcast and media companies have to keep pace with changing audience expectations. Below, we will … Read more

5 Under Analyzed Social Media Metrics That Matter [+ Tools To Measure Them!]

5 Under Analyzed Social Media Metrics That Matter [+ Tools To Measure Them!]

With so many social media analytics tools that focus on different stats, it’s hard to figure out which metrics matter. Some of the most important ones are often ignored in favour of “vanity metrics” – numbers that don’t help guide your marketing decisions, but are easy to track. To make strides in your social approach, … Read more

Social Media For Nonprofits: Proving Your ROI And Impact Through Social Media Analytics

Social media has radically changed the way people discover, consume, and share information about issues that matter to them.  For nonprofits, that’s more than a good thing.  Now your work, your impact, and your stories can get the recognition and attention they deserve. Social media for nonprofits gives you the chance to tell your brand … Read more

8 Killer Tips To Grow Your Twitter Follower Count Organically

So, how do I get more Twitter followers? This is the question everyone’s been asking ever since social media became an indispensable part of every brand’s marketing strategy. And we get it. Twitter is a gathering place for 330 million people every month who are looking to start conversations and get ongoing updates about their … Read more

Instagram Influencer Marketing: A Start-To-Finish Guide

If you’ve been paying any attention at all, you know that Instagram influencer marketing is taking the marketing world by storm. It’s true: Instagram offers one of the latest and greatest ways to advertise your brand, whether you’re selling hair products, a meal kit delivery service, or a mattress in a box.   In this article, … Read more

Top 18 Digital Marketing Agencies In Los Angeles

Los Angeles is a beautiful city that is synonymous with glitz and glamour mainly for having Hollywood as its main attraction. Aside from many celebrities and A-listers living in this vibrant city, it is also known for its exquisite food scene, economically and demographically diverse people, booming technology industry, exceptional postsecondary institutions and universities, large annual events, live sporting events, and its bustling economy.

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How Arizona State University Uses Keyhole To Help PBS Journalists And Students Become Authorities In Trending Topics

Keyhole Interviews – Arizona State University https://youtu.be/pt1KOSujYPk Jessica Pucci, Director of Digital Audience Programs – Walter Cronkite School, ASU “Keyhole is a tool that you can use to understand the conversation around a topic and help you become an authority, connecting you with people who are existing authorities. It’s always my hope that Keyhole becomes … Read more

How This John Hopkins University Graduate Uses Keyhole To Inform Large-Scale Marketing Strategies

Keyhole Interviews – John Hopkins University https://youtu.be/PLyeJYF4k00 Robin Lindner, Graduate Researcher and Marketing Strategist, John Hopkins University “When I was putting together my strategy for these large projects, I was looking at sentiment, but I was also looking at what types of media folks were engaging the most with. Having access to that data through … Read more