Do you use hashtags — catchy, attention-grabbing conversation anchors that people want to be associated with? If not, you can learn how here. Hashtag 101– If you already know what hashtags are, skip this part and proceed to advanced hashtag uses below. How hashtags work: When you use a #hashtag, you are adding your post … Read more
Now let me tell you about Dr. Blevins’s research. We all remember the Women’s March of 2017. It was one of the largest demonstrations in US history, with millions of people marching in the US alone, and hundreds of other marches happening around the world. It quickly became a source of interest for many. How … Read more
“Media plays an impact, we had 1.6 billion impressions on #WorldElephantDay. Now, we have to find a way to turn that engagement into funding and sponsorship so that it can continue to help the elephants”. Every August 12th, the world gets together to save elephants for #WorldElephantDay. The annual awareness campaign, which began in 2012, … Read more
The Challenge When Billboard was planning its first ever Hot 100 Music Festival, the internal team needed help with their social media strategy. It was more important than ever to identify key influencers and a social measurement of success. How Keyhole Helps 1. Using Social to Track Marketing KPIs With Keyhole, Stephanie and Katherine can easily … Read more
Melissa Fares is a social media reporter for Reuters. Based in the New York office, she covers stories that affect — and are affected by — social media trends. She uses Keyhole analytics to track breaking news, develop story ideas and supplement articles with comprehensive data. Why Keyhole Melissa wants to find out which hashtags … Read more
FITCRUNCH® IS THE FITNESS COMPANY known for FITCRUNCH® Baked Bars–inspired by world-renowed chef Robert Irvine and FortiFX founder Sean Perich. Like many other businesses, FITCRUNCH® started with traditional marketing. A $14,000 budget on print ads for example, would amount to about 100,000 e-mail subscribers. Soon, the company’s marketing strategy expanded to include social media marketing … Read more
MELT Atlanta is a premier full-service agency that amplifies major brands through collegiate athletes and athletic events. Right now, for instance, one of MELT’s projects is working with the Olympic athletes that form part of the #CokeFamily at the PyeongChang winter Olympics, and simultaneously getting ready for Tokyo 2020 (NBD, right?). In order to best … Read more
Soapbox Strategists is a digital media agency that helps clients capture hearts (and dollars) in the online world. They use Keyhole to monitor & optimize all social media posts. Waterworks contacted Soapbox to charge up their social media strategy, carving out a distinct identity and voice for the brand. This included designing a content program (Instagram, … Read more
As the world’s largest sports organization for people with intellectual disabilities, the Special Olympics represent more than 4.9 million athletes, alongside 1 million volunteers across the world. They began to use the real-time social analytics platform Keyhole to capture the social buzz around their 2015 World Summer Games in Los Angeles. How Keyhole Helps Keyhole’s … Read more
Every Woman Every Child is an unprecedented global movement that mobilizes and intensifies international and national action by governments, multilaterals, the private sector and civil society to address the major health challenges facing women and children. Every Woman Every Child was launched by UN Secretary-General Ban Ki-moon during the United Nations Millennium Development Goals Summit … Read more