Sweta Panigrahi Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. But how does it help, you may ask? For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. … Read more
No matter the type of business or organization you run, brand awareness is one of the key factors around which you will build your marketing strategy. Familiarizing your prospects and the audiences you want to attract with your brand, vision, and mission can turn you into a household name. But this is something all brands … Read more
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. What is the ideal Facebook post length? The ideal … Read more
Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. What are impressions? Impressions are the total number of exposures to your content. This can include the same person seeing your content multiple times. Impressions are tracked on many different platforms. For example, how many times people … Read more
If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. When managing and communicating with numerous influencers, it is important to remember that you can’t just communicate … Read more
Using hashtags effectively goes beyond casually plugging them into your tweets and posts. On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. Learning how to leverage tagged topics should be a priority for marketers. Here are five hashtag … Read more
Have you ever come across a website that doesn’t have any social media icons? Chances are, you haven’t. These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. And now with social media playing such a huge role in our everyday lives, you … Read more
As a marketer, how do you stay on top of all your social media marketing tasks? Let’s think about all the jobs social media marketers have to complete each day: starting from creating and publishing content to analysis and reporting. Thankfully, there are social media management tools to streamline your workflow, help save your time, … Read more
You can’t improve what you can’t measure. And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their … Read more
Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. From small-scale businesses like home-bakers to big corporate brands, brands are using TikToks to reach out to people. Currently, TikTok is one of the most talked about social media platforms out there. One billion TikTok … Read more