B2B social media budgets are growing, but the 2016 CMO Survey reveals that 40% of companies aren’t happy with the performance of their social strategies.
Despite this, social media will make up almost 21% of the average business’s marketing spend in five years. That compares with less than 6% in 2009.
Read more15 B2B Social Media Strategy Tips [+ 5 Best Practice Examples]
Madalyn Sklar has run Twitter chats for more than five years, using them to help grow into a marketing thought leader.
A coach and consultant for businesses looking to strengthen their presences on social media, she’s lectured at schools and spoken at events such as South by Southwest (SXSW) and Social Media Marketing World (SMMW).
Read moreHow to Create And Run A Successful Twitter Chat [Madalyn Sklar Interview]
Twitter’s trends list catches the eyes of most users, making many social media marketers think: “How can I use these trending hashtags to my advantage?”
They generally require fast action, but there are audience-building strategies you can use when new or relevant trends pop up.
Read moreHow To Grow Your Following Using Trending Twitter Hashtags
Companies that aren’t seeing results on Twitter — or are new and struggling with the platform — shouldn’t give up on it. Instead, they may need to focus more on business-oriented Twitter uses.
Studying popular fashion hashtags can help retail and apparel companies strengthen their social strategies, whereas bloggers can use them to gain visibility.
That’s because posting with a fashion brand hashtag on Instagram can earn thousands of potential impressions, according to data collected between April 25 and May 1, 2016:
Read moreThe 10 Best Fashion & Apparel Hashtags On Instagram [+ Take-Away Lessons]
Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.
Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.
As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.
Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.
The first time you attend a dinner party can be very nerve wrecking. Should I bring anything? Where should I sit? What if I don’t like the food? Is it polite to ask for seconds?
This experience is similar to someone attending your Twitter chat for the first time. Like any other host, you want to make sure that your guests feel prepared, welcomed, and relaxed.
There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?
Cognitive biases are simply the irrational behaviors we exhibit even when we believe our decisions are logical.
Read more6 Cognitive Biases You Can Use To Boost Social Media Marketing
I had wasted hours of my time and effort before I realized something:
Read moreSuper Easy 5-Step Twitter Growth Hack Strategy That Top Marketers Use