Twitter Marketing

Brand Monitoring - Billboard Customer Success Story

How Billboard Uses Keyhole To Boost The Hot 100 Festival

The Challenge When Billboard was planning its first ever Hot 100 Music Festival, the internal team needed help with their social media strategy. It was more important than ever to identify key influencers and a social measurement of success. How Keyhole Helps 1. Using Social to Track Marketing KPIs With Keyhole, Stephanie and Katherine can easily … Read more

Reuters Customer Success Story

Why Reuters Reporter Melissa Fares Turns To Keyhole To Craft Data-Driven Stories

Melissa Fares is a social media reporter for Reuters. Based in the New York office, she covers stories that affect — and are affected by — social media trends. She uses Keyhole analytics to track breaking news, develop story ideas and supplement articles with comprehensive data. Why Keyhole Melissa wants to find out which hashtags … Read more

Melt Atlanta Keyhole Customer Success Social Media Analytics and Reporting

How MELT Tracks Influencer Success With Keyhole

MELT Atlanta is a premier full-service agency that amplifies major brands through collegiate athletes and athletic events. Right now, for instance, one of MELT’s projects is working with the Olympic athletes that form part of the #CokeFamily at the PyeongChang winter Olympics, and simultaneously getting ready for Tokyo 2020 (NBD, right?). In order to best … Read more

Keyhole Customer Success Story Soapbox Strategists Instagram Analytics

Ensuring Success With Soapbox Strategists And Keyhole

Soapbox Strategists is a digital media agency that helps clients capture hearts (and dollars) in the online world. They use Keyhole to monitor & optimize all social media posts. Waterworks contacted Soapbox to charge up their social media strategy, carving out a distinct identity and voice for the brand. This included designing a content program (Instagram, … Read more

Keyhole Customer Success Story Special Olympics Sports Social Media Listening Influencer Marketing

How The Special Olympics Captures Significant Moments On Social With Keyhole

As the world’s largest sports organization for people with intellectual disabilities, the Special Olympics represent more than 4.9 million athletes, alongside 1 million volunteers across the world. They began to use the real-time social analytics platform Keyhole to capture the social buzz around their 2015 World Summer Games in Los Angeles. How Keyhole Helps Keyhole’s … Read more

How The United Nations Gains Consumer Insights With Keyhole

Every Woman Every Child is an unprecedented global movement that mobilizes and intensifies international and national action by governments, multilaterals, the private sector and civil society to address the major health challenges facing women and children. Every Woman Every Child was launched by UN Secretary-General Ban Ki-moon during the United Nations Millennium Development Goals Summit … Read more

Keyhole Customer Success Story Grand Hyatt Social Listening Consumer Insights Social Media Analytics

How The Team At The Grand Hyatt NY Optimizes Travel Experiences With Keyhole

“Our customers are what matter most, and Keyhole reporting and software grants me the ability to elevate their travel experience better than ever before.” Building an audience. And a reputation. With increased pressure from factors such as Airbnb and added hotel room inventory in the New York City market, the already-ferociously competitive hospitality industry has … Read more

#Inauguration vs #WomensMarch — The Numbers

A lot of attention has been paid to both #InaugurationDay and #WomensMarch recently. The images on Twitter comparing the two events have been stark, to say the least.

The POTUS (the new one) and his team, however, have been adamant that this is an issue of the media not reporting the truth. We at Keyhole have decided to collect some data of our own to compare the two events. In particular, we decided to use our platform’s hashtag analytics tools to compare the usage of #Inauguration-related posts vs #WomensMarch, along with the users behind them.

To be fair, we also looked at the data for both terms on the day of the event and one day after. So #Inauguration was analyzed on Jan 20-21, 2017, and #WomensMarch was analyzed on Jan 21-22, 2017.

Comparing the Numbers

Let’s take a look at real Twitter data for the two hashtags.

Read more#Inauguration vs #WomensMarch — The Numbers

7 Holiday Ads That Dominated Social Media

We may know it as the season to be jolly, but for advertisers the holidays are a time of cutthroat competition.

Blockbuster-quality seasonal ads are part of a longstanding tradition, with many companies investing millions of dollars each year (just look at retailer John Lewis, who spent $8.7m on their 2015 slot alone). Ultimately, they know it’s a smart investment: the National Retail Federation predicts this year’s holiday spending to exceed $650 billion in the US alone, and the right ad can be key to directing those funds your way.

2016 saw an impressive number of holiday ads go viral, with contributions coming from seasoned veterans (we’re looking at you, John Lewis) and newcomers (well-played, Allegro) alike.  To see how this year’s ads stacked up, we used Keyhole to dig into what the people of Twitter have to say. Instead of focusing on view count, we decided to rank the Top 7 ads based on social buzz (and we’re glad we did – take a look at #4!)

Read more7 Holiday Ads That Dominated Social Media

How #CMWorld Tweets Reached More Than 45 Million Users In 4 Days

Encouraging attendee activity on social media is typically is a measure of an event’s success, but it can be difficult to ensure guests log on and post.

Content Marketing World 2016 exemplifies how to encourage Twitter activity from guests, speakers and influencers.

Read moreHow #CMWorld Tweets Reached More Than 45 Million Users In 4 Days

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