Why Are Major Brands Withdrawing From Twitter(X) Ads?

Latest Social Media Updates 🗞️ 1. Your previously posted carousel posts will be deleted from the app starting December 14, and the feature itself will be removed as well. Before, LinkedIn also discontinued in-image linking and profile videos.  2. Instagram Guides is all set to go away on Dec 15, converting to collections. Guides will no longer be … Read more

Free Social Media Strategy Template For 2024 [+ 5 Brand Examples]

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. Download our free social media strategy … Read more

20+ Best Social Media Sentiment Analysis Tools For 2024

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture … Read more

How To Track Instagram Follower Count In 2024?

When your Instagram strategy is generating new followers consistently, you know that you’re doing something right.  An increase in follower growth signifies increased brand reach and engaging content people are interested in. This is why it’s essential to track your Instagram follower growth.  So, how do you track followers on Instagram? In this simple guide, … Read more

2024’s Top 10 LinkedIn Analytics Tools To Measure Your Engagement

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress.  Now you may wonder, why does it matter?  When it comes to qualifying your LinkedIn marketing efforts, tracking LinkedIn analytics is essential. … Read more

Adidas Social Media Strategy: Sporting Online Traction Globally

Think of Adidas and you immediately picture their trademark three-stripes logo. This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from.  Adidas was always meant for great things, even going by their seemingly humble origins in 1920s Germany. Dassler brothers — Adolf and Rudolf — started a … Read more

5 Ways To Leverage Employee Testimonials For Employer Branding

People trust people, not faceless corporations. Think about that the next time you’re preparing yet another polished marketing campaign to attract potential employees. And while traditional branding is important, it is the voices of your employees that really make a difference.  In this article, we’ll explore the power of employee testimonials and show you how … Read more