At Keyhole, we want users to know what data we access from social platforms in compliance with their policies, and how we provide analytics to our customers. We only plug into paid and approved partner data sources provided by major social platforms such as Facebook, Instagram, Twitter and YouTube, as well as millions of news … Read more
Video content is the most essential part of your marketing strategy. Whether it is Facebook, YouTube, Twitter, Snapchat or any other platform, most social media channels are flooded with video content watched by millions of viewers every day. Over the past few years, there has been an explosion of growth in branded video content on … Read more
The United Kingdom is a hotbed for innovative and quality digital agencies. A digital agency is an advertising/marketing agency that understands the needs to market and promote through digital technology. Digital agencies focus on a broad range of services such as search engine optimization, social media marketing and online brand development. Digital marketing is the best way for a company to reach a specific audience and quality digital agencies help these companies to succeed with their specific goals. These are the top 50 digital agencies that the UK has to offer.
Los Angeles is a beautiful city that is synonymous with glitz and glamour mainly for having Hollywood as its main attraction. Aside from many celebrities and A-listers living in this vibrant city, it is also known for its exquisite food scene, economically and demographically diverse people, booming technology industry, exceptional postsecondary institutions and universities, large annual events, live sporting events, and its bustling economy.
Keyhole Interviews – Arizona State University https://youtu.be/pt1KOSujYPk Jessica Pucci, Director of Digital Audience Programs – Walter Cronkite School, ASU “Keyhole is a tool that you can use to understand the conversation around a topic and help you become an authority, connecting you with people who are existing authorities. It’s always my hope that Keyhole becomes … Read more
Keyhole Interviews – John Hopkins University https://youtu.be/PLyeJYF4k00 Robin Lindner, Graduate Researcher and Marketing Strategist, John Hopkins University “When I was putting together my strategy for these large projects, I was looking at sentiment, but I was also looking at what types of media folks were engaging the most with. Having access to that data through … Read more
Keyhole Interviews – HerCampus https://youtu.be/kq-zlwrZ2UM Windsor Hanger-Western, Cofounder, HerCampus Media “We do a lot of experiential marketing within HerCampus Media, and we used to have a hard time conveying the impact of our events to our brands. They’d say, ‘Well, you’re doing an event and there are 1,000 women there, that seems like a lot … Read more
Hashtags have evolved massively since their inception — even becoming part of our vernacular in some cases. They are ubiquitous with brands, products, television shows and more. You’d be hard pushed to find a marketing campaign today, whether it’s B2B or B2C, that doesn’t come complete with a hashtag.
To the uninitiated, they can seem daunting, a complex language that requires careful navigation. But when you get hashtags right, they can be a great tool for starting and joining conversations, making connections, and getting your message heard on social media.
Read moreHashtags: A Beginner’s Guide And How To Use Them Effectively
We want to keep you in the loop, so we are updating this post as things evolve with Facebook and Instagram and new information becomes available.
As of December 11th, Instagram put new API changes into effect that affect the way all analytics products like Keyhole access user data. Some of these changes will impact Keyhole functionality.
Here’s what you need to know:
1. You will not see user data at large when tracking hashtags on Instagram. However, you can add filters to specify which Instagram Business users you’d like to get posts from, and get much more in-depth data about those users. Here’s how to add these Instagram account filters.
2. Instagram Business Account tracking is here, and it gives you even more powerful insights than Personal Instagram account tracking does. Read on to learn more.
All unspecified user data has been removed from Instagram Hashtag Tracking. This means you will now see overall post counts and post analysis data, but won’t be able to directly identify the users behind posts.
On the bright side: If you’re interested in seeing how specific users are contributing to a conversation or campaign, you can specify that you’d like to fetch posts from those accounts. Plus, in so doing you’ll be getting more in-depth data about those users, like real-time follower counts, profile pictures, and more.
Personal Instagram Account Tracking will continue to be available on Keyhole as always, and much more robust Instagram Business Account tracking has been added as well.
To be able to get in-depth follower insights, as well as Instagram Stories insights, you can switch your trackers to Instagram Business trackers.
Switching your Instagram Accounts over to Instagram Business has its perks!
1. Instagram Business gives you more in-depth account analytics
By authenticating your Instagram Business Accounts, you will get access to in-depth Follower Insights and demographic information about all of your followers, like Age, Gender, and detailed location data.
2. With Instagram Business comes Instagram Stories
That’s right. By authenticating your Instagram Business Accounts on Keyhole you gain access to insights about all your Instagram stories.
How do I access Instagram Stories?
3. Account Spying is Coming Back thanks to Instagram Business
In the near future, you will be able to track your competitors and any other Instagram Business account through Keyhole. Unauthenticated accounts don’t reveal follower information, but they do give you great insights like their engagement rate, top posts from the account, follower growth over time and more. We will keep you posted on this new feature.
A quick cheat sheet of the latest changes and how they affect Keyhole:
As of April 4th, Instagram put some API changes into effect that change the way we (and all other partners) access user data. Some of these changes will impact Keyhole functionality.
Here’s what you need to know: