Where Does Keyhole Get its Data?

At Keyhole, we want users to know what data we access from social platforms in compliance with their policies, and how we provide analytics to our customers. 

We only plug into paid and approved partner data sources provided by major social platforms such as Facebook, Instagram, Twitter and YouTube, as well as millions of news outlets, blogs and forums.

These approved connections grant us the ability to legally use their information and provide in-depth filtering and analytics for our customers. 

Let’s take a peek at the capabilities that Keyhole offers across each platform.

Facebook:

Where do we get the data from? 

We collect the information from the official Facebook Graph API. 

What information does the official API provide?

  • From Account/Page Trackers: 
    • Public Facebook Pages are searchable 
    • Owned pages can be authenticated
    • Publicly available data, such as: 
      • Posts per period
      • Engagements per period
      • Average engagement rate
      • Followers (Page Likes)
      • Recent and Top Posts 

We do not provide any data from private Facebook pages, users or authors.

Instagram

Where do we get the data from?

We source the information from the official Instagram Graph API.

What information does the official API provide?

  • From a Hashtag / Keyword Search:
    • Posts
    • Engagements
      • Likes
      • Number of Comments
    • User information (e.g. username & bio) is anonymized in the official Instagram API
  • From an Instagram Business Account Tracker: 
    • Posts per period
    • Engagements per period
    • Average Engagement rate
    • Followers/ Following
    • Recent and Top Posts 
    • Stories insights*

* Only available for owned/authenticated Instagram Business accounts. 

We cannot provide user data or aggregated metrics such as Users, Reach, or Impressions for any accounts that are not authenticated or specified. 

Additional follower insights are available for owned accounts when you’re authenticated.

Twitter

Where do we get the data from?

We extract the information from the official Twitter API and GNIP. 

What information does the official API provide?

  • From a Hashtag / Keyword Search:
    • Posts
    • Users
    • Reach
    • Impressions
    • Engagements:
      • Likes
      • Retweets
    • Devices
    • Location (based on users’ publicly shared information)

  • From an Account Tracker: 
    • Posts per period
    • Engagements per period
    • Average Engagement rate
    • Followers/ Following
    • Recent and Top Posts 
    • Follower growth/count

YouTube

Where do we get the data from?

We collect the information from the official YouTube API.

What information does the official API provide?

  • Number of video views
  • Likes + dislikes
  • Favorites + comment counts
  • Video information
    • Published date, titles, descriptions, thumbnails, categories
  • Subscribers gained + lost
  • Age group
  • Channel ID
  • Location (if provided) 
  • Gender
  • Sharing service

Keyhole is a real-time brand and campaign monitoring tool that provides keyword and hashtag analytics. Get started for free here.

Life is short and the internet is vast.