Video content is the most essential part of your marketing strategy. Whether it is Facebook, YouTube, Twitter, Snapchat or any other platform, most social media channels are flooded with video content watched by millions of viewers every day. Over the past few years, there has been an explosion of growth in branded video content on social media.
According to research conducted by Tubular Insights, views on video have increased 258% on Facebook and 99% on YouTube as of June 2017. No matter what your business is or what you’re selling, you need to bring social media videos in use to be stand out among competitors.
As you know, video content is exploding on social media so you need to analyze why and how to deal with it properly with the help of analytics. With a wide range of analytic tools like ViralStat and Vidooly, the procedure barely takes much time and effort to understand the backstory of video exploding. Video marketing analytics:
- Gives you an insight into who your audience is
- Helps in creating videos that increase engagement and drive more conversions
- Helps you determine and spend video marketing budget effectively
- Find out which video marketing campaigns are working and which are not
In short, build a video marketing strategy that is supported and lead by analytics. Now, let’s discuss the topic in detail.
Importance of Video Marketing on Social Media for Business Development
Let’s begin with one simple fact: your business requires social media presence and use of video marketing to make it a success. It doesn’t matter if you own a big firm or a small company, the use of video marketing on social media is an essential part of your business advertising strategy.
With more and more people adapting to social media and branded content online, video marketing has become a trend. It helps you increase brand awareness, connect with clients, and boost your business leads and sales. Here are some reasons why investing in video marketing is a wise move.
- Builds brand awareness, trust, and credibility
- Shows authenticity
- Encourages engagement
- Stronger emotional connections
- Great ROI (Return on Investment)
- More optimization opportunities
- Improved ranking on search engines
- Boosts conversions and sales
- Encourages social shares
- Improves accessibility
- Higher retention rates
Video, social media, and marketing go together to make your brand a great success in the marketplace. Social media is an important part of your business marketing strategy, but it does not have to be stressful to optimize. From building engaging videos to uploading them on social media, firstly you need to have a strong video marketing strategy.
How to Start a Video Marketing Strategy
Video is a strong medium for storytelling and can make a huge impact on the success of your content marketing efforts and promotional campaigns. It also serves as a great way to connect with the target audience and build a deep and satisfying bond with them. In simple words, it is high time for businesses to start a video marketing strategy.
What’s in your video is up to you but you need to understand the simple rules of video marketing to ensure the right people watch them. Here are a few actionable tips to start a video marketing strategy and get more eyes on your video content.
1. Choose Your Audience
Every marketing campaign must begin with research – who your target audience is. If you’re making a marketing plan then you should have a clear idea of your target audience. When it comes to creating video marketing campaign, the major questions you need to ask yourself are:
- Who is my target audience?
- Where does my audience consume content?
- What type of content do they like the most?
Find out answers to these basic questions before beginning and it can help you come with an effective strategy.
2. Nail Your Goal
Your videos need to be short, concise and engaging that can direct your message clearly. Before making a video, determine your goal. Decide whether your video is for lead generation, branding, to announce a big piece of news or to video advertise a specific sale. Once you figure out your video goal, you can start creating impressive video content to spread your brand message across easily.
3. Outline Your Video Content Plan
The key to outlining your video content plan is to determine your content schedule. How many videos do you want to publish a month and at what frequency? Once you’ve settled out your content schedule, the next step is to diversify the type of video you want to provide to the audience. Here are different types of video content you can select from:
- Educational videos
- Humorous or entertaining videos
- Interview videos
- Product demo videos
- Tips and tactics videos
- How-to or practical videos
- Behind-the-scenes videos
- Customer testimonials
- Recorded webinar videos
- Case study videos and others
Many SaaS businesses also rely on video content and use an explainer video company to help them produce high-quality and professional videos. This proved to be an effective way to attract the audience’s attention and boost their conversion rates.
4. Choose Your Video Making Medium
After planning your video content type, you need to decide on how you want to publish your video. Do you want to film live videos on platforms like YouTube and Facebook or prefer to record and edit videos with the help of online video-making tools?
Today, video making has become easier than ever with the invention of a range of easy-to-use video-maker tools. You can create winning marketing videos for social media in minutes by using such fast and affordable tools. There are also free stock videos that you can take advantage of if your budget is tight.
No matter which medium you select, make sure the videos you’re publishing should be attractive and relevant to your marketing approach.
5. Know Where & How to Promote Your Video
Recording videos and publishing them on social media channels is not enough. You have to promote them strategically. Platforms, such as Facebook and YouTube are best when it comes to online promotion on social media. In fact, after Facebook, YouTube has become the second most popular search engine online. People are using this medium not only to watch videos but also to search for information online.
If you have decided on which social media platform you’re going to publish your video content, then you should focus on how to make your marketing strategy successful. A few things you need to consider are:
- Video title must be short, catchy and informative
- Add keywords to your video contents
- Create high-quality and colorful thumbnails
- Use tags properly
You can follow these steps to start a video marketing strategy effectively. It takes time and effort to start a video marketing strategy, but, if you have the right strategy, you can get the most out of your efforts. So, keep each and every detail in your mind while building video content marketing strategy for your business.
The Final Words
Video, especially on social media, is a huge plus to boost your business authenticity and revenue. Building and starting an effective video marketing campaign is not a big deal, all you need is a little creativity and the right tools to get started with. Fortunately, there are several tutorials and video-maker tools online that can help you from video creation to successful execution with ease.
If you are really willing to start with video content marketing, then do not waste your time and proceed immediately. Yes, you need to know the basic rules of video marketing, but there is no better outlet to learn than practicing. So, start using videos on social media now and see an amazing change in your business.
Bio: My name is Roman Daneghyan. I am the Chief Marketing Officer at Renderforest, a Content Marketing Specialist and an Expert in SEO, Social Media Marketing, and Link Building who enjoys sharing the experiences gained along working as a marketer and helping other entrepreneurs succeed. My works have been published on different blogs and mediums like Crazy Egg, Forbes, Upwork, ShareThis, etc. Get in touch with me.