Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps? Social media now also accounts for 38% of the world’s total daily online time. With so many eyes glued to their screens, it’s more important than ever to accurately measure your social media … Read more
As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. The recent changes in Facebook’s algorithms have got marketers sweating due to the consistent decline of organic reach. What’s more, organic posts just reach 5.5% of your Facebook page followers. This has led an increasing number of … Read more
Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is the Engagement Rate? Engagement rate is a … Read more
Over the past few months, Instagram has announced three new features that are set to accelerate Instagram marketing—Instagram Threads, Instagram Restrict, and Instagram Product Launch. While Product Launch is still being actively tested, Instagram Threads and Instagram Restrict are a big deal for marketers and brands using Instagram to promote their brands, businesses, and products. … Read more
In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. Launched in 2017, Fenty was a much-needed change. They offered 40 different shades to match many skin tones. The goal was to give Black women … Read more
Burger King has a long and colorful history starting as a fairly humble Florida-based burger chain in 1953, to undergoing years of turmoil even as the franchise grew, to becoming the global fast food conglomerate. Famous for their trademarked Whopper burgers, they have over 18,000 restaurants operating in over 100 countries worldwide. Burger King has … Read more
Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful … Read more
Social media now offers much more than just a way to interact with loved ones. Business success or failure now depends on an organization’s capacity to negotiate the ebb and flow of Internet discourse. This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced … Read more
To say that social media has revolutionized the commercial landscape would be a massive understatement. Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s … Read more
Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Make a difference. Whether you want to ‘Open happiness,’ ‘Taste the feeling,’ or live on ‘the Coke side of life,’ Coca-Cola’s message transcends borders and demographics, resonating with people across nations. But they are more than just … Read more